2062 6th Ave - Mike Acker

Page 1

Prepared for BRETT & HILLARY SAUERS 2062 6TH AVENUE SAN DIEGO, CA 92101 Prepared by MIKE ACKER | DRE 01356721 SDMETROREALTOR.COM
INTERNATIONAL
HUNTER & MADDOX
REAL ESTATE

THE EXPERIENCE

OF A TRUE PROFESSIONAL

Mike is passionate about helping his clients to find value opportunities and create equity growth with innovative planning and sustainable improvements. Working with both homeowners and investors, he treats each of his clients as a partner, during their search as well as after closing to help realize their goals. For those seeking a first home or a new home, he loves the challenge of helping his clients balance their home priorities and needs within a budget to find the best property --by searching various neighborhoods, property types, and financing options-- to realize an affordable and welcoming home oasis. His team of experienced local lenders will give you expert guidance with VA, FHA, renovation, and first time buyer loans. And when you need to sell your home, Mike enjoys helping his clients realize the highest possible return with targeted improvements in consultation with his team of design and staging partners, and expert home remodelers.

Mike is committed not only to the success of his clients, but also to the improvement of the neighborhoods where he lives and works. In 2015, Mike became an accredited LEED Green Associate and NAR Green certified Realtor. Today, he shares this knowledge of sustainability and healthy homes to effect positive “green” improvements through homeowner educational programs. In 2017 he became a member of the US Green Building Council’s Residential Committee and helps to organize its annual Green Homes Tour.

Mike is proud to have called San Diego home since 1993 and to have participated in the exciting redevelopment of downtown San Diego’s urban communities including Little Italy, Columbia, and East Village districts. He currently resides in North Park and loves spending free days in Balboa Park or the San Diego zoo.

MIKE ACKER

REALTOR®; Investment Specialist, LED Green Associate DRE 01356721 (619) 454-0620 sdmetrorealtor@gmail.com sdmetrorealtor.com

THE

Based in Downtown San Diego, Hunter & Maddox International is one of the West Coast’s leading independent real estate brokerages. With a combined 50 years of experience the founders have been involved in both developing and closing over $4 billion in luxury homes and condo towers in the San Diego market. With its headquarters in San Diego and affiliates around the world, no other real estate team understands the needs of home buyers and sellers--like Hunter & Maddox.

STRENGTH OF OUR BROKERAGE OUR DISTINCT ADVANTAGES • High standard of excellence for quality & market expertise • Independetly owned and operated • Deeply rooted in the Downtown
Diego community • Trusted to provide world class personalized service • Commited to serving the needs of our clients • Leaders
Estate industry
San
in the San Diego Real
BILLION IN TOTAL SALES* $4+ TRANSACTIONS TO DATE* 3,258 CLIENT COUNTS* 49,349 *As of December 2022

We’re always in the neighborhood.

Conveniently positioned in the heart of Little Italy, Downtown San Diego’s most vibrant neighborhood, our prime location provides your property with exposure to thousands of unique potential clients - DAILY!

THE NETWORK OF OUR TRUSTED PROFESSIONALS FIRST AMERICAN Title Transfer & Insurance Services US BANK Mortgage Services WELLS FARGO Mortgage Services
NEW VENTURE Escrow Services JOSE CASTANEDA Transaction Coordinator NOVO INTERIORS Interior Designer & Property Staging BRENT HAYWOOD Professional Photography SPEARHEAD MEDIA Professional Videography & Media

Every home has a story.

Our In-House Marketing Team crafts a tailored marketing approach that is designed to tell your story through strategic marketing and extensive advertising across all channels of communication.

Buyers rate photography as the most important feature when searching for a listing. Better quality images qualify your home for additional media exposure, more impactful marketing collatoral, higher placement on listing syndication websites, and increased views online

THE PHOTOGRAPHY BUILDS BUYER EMOTION & DRIVES RESULTS

THE MLS

IS THE KEY TO EFFECTIVE EXPOSURE

OUR COMMITMENT

• Skilled copywriting

• Detailed and accurate features

• Complete all searchable fields possible

• Up-to-date open house and/or showing information

• Complete agent contact information

• Correct tract information, HOA amenities

• Custom virtual tours and/or property video

• Complete agent remarks

• Professional photography with captions

SAMPLE DESCRIPTION

Exquisite penthouse designed for the sophisticated urban dweller looking to live in the city, while maintaining the square footage of a single family home. Every inch of this home has been customized to create a true work of art. Residence features duel master suites, two dens, and a chef inspired kitchen, luxuriously outfitted with the finest custom furniture and finishes. The 35th floor offers 10 foot ceilings and wall-to-wall windows, flooding the home with natural light and dramatic views from every room.

THE VALUE OF VIDEO TO REACH A BROADER AUDIENCE

WHY IT›S EFFECTIVE

• Listings with video receive 403% more inquiries

• Video posts on Facebook have a 135% greater reach

• YouTube video consumption rises 100% year over year

PROPERTY VIDEO + 3D VIRTUAL TOUR • Professional Property Video Shoot & 3D Scan
Published to MLS, YouTube, and Vimeo • Shared on Social Media, Syndicated Listing Sites, and Property Landing Page • Agent contact information available for buyer inquiries

THE LANDING PAGE

TO SHOWCASE YOUR PROPERTY

The right landing page for your home will prove one of the most valuable marketing tools you can utilize. With the right positioning, prospective buyers can find all the details they are looking for.

• Search Enginge Optimized

• Mobile Optimized

• Custom Domain/URL

• Page-one positioning on Google search

• Generates traffic analytics

• Property photo gallery

• Property Video Tour

• 3D Virtual Tour

• Accurate property description and amenities

• Community information

• Map and directions

• School information

• Contact form

BAYSIDEPENTHOUSE.COM

THE CAMPAIGNS

THAT DELIVER WHERE IT MATTERS

• Targeted email marketing to Broker & Client databases

• Social media posts optimzied with multiple photos, hashtags, videos and links for lead capture

• Inclusion in weekly Open House posts on all major social media sites to boost attendance (if applicable)

• Social media team stays up to date and shares best practices for eaching the largest audience

THE COLLATERAL

THE

COLLATERAL

WHERE QUALITY AND DESIGN MATTER

WHERE QUALITY AND DESIGN MATTER

• Custom, stunning marketing brochures

• Custom, stunning marketing brochures

• Quality design and material

• Quality design and material

• Targeted direct mail and delivery

• Targeted direct mail and delivery

• Digitized for emailing and sharing online

• Digitized for emailing and sharing online

• Property flyer displayed in Brokerage window

• Property flyer displayed in Brokerage window

THE RIGHT PRICE

PRICING YOUR PROPERTY COMPETITEVELY will help generate the most activity from agents, and

PRICING YOUR PROPERTY TOO HIGH may make it necessary to drop the price below market value to compete with new, well priced listings.

ATTRACT BUYERS
MARKET VALUE
60% 75% 90%
10% BELOW 15% BELOW
10%
30%
15% ABOVE 10% ABOVE
ASKING PRICE % OF POTENTIAL BUYERS WHO WILL LOOK AT THE PROPERTY

BUYERS & SELLERS DETERMINE VALUE

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property to other properties sold in your area.

Historically, your first offer is usually your best.

THE RIGHT PRICE

IS ALWAYS AHEAD OF THE MARKET

MAXIMIZE SALES PRICE

• A property generates the most interest when it first hits the market.

• The number of showings is greatetst during this time if it priced at market value.

• Starting too high and reducing the price later misses the excitement and fails to generate strong activity.

• Many homes that start high end up selling below market value.

& MINIMIZE TIME ON MARKET

• The buying market has a short attention span.

• Pricing your home right the first time is key.

• Proper pricing attracts buyers.

• An overpriced house will not sell.

• We want to generate offers before the market moves on to newer listings.

ACTIVITY LEVEL

WHEN MOST OFFERS ARE RECEIVED

WEEKS ON THE MARKET

0 2 4 6 8 10 12 14
THE TIMELINE OUR PLAN OF ACTION 1 MONTH MARKETING START-UP Staging & Landscaping Consultation MARKETING ADVERTISING SHOWINGS & OFFERINGS REPORTING & ESCROW Sign Listing Presentation Staging Professional Pricing Recommendation Repairs Inspections home, pest, roof, city Custom Property Property Brochure Property Profile Disclosures Showing Inquiries Hosted Property Escrow Coordination of all Documentation Professional Project Management Disclosure Packages Bi-Monthly Status

Packages Prepared for Prospective Buyers

Status Reports: Website Hits, Open House Tra c, & Showings

Inquiries & Information Distributed Property Showings

Possible O er(s) Presented by Qualified Buyers Negotiation of O er(s)

Negotiation of Contingency Removal(s)

Cycle Repeats

Management of Final Details Signing of Documentation

Agent Email Blast

Featured in Newsletter Targeted Direct Mailer

Listed with Leverage Global Partners MLS Listing Syndication to 100+ Websites Displayed on Brokerage Window

Social Media Ads to Targeted Audiences

Google Ads for Keyword Searches

Sign on Property Property on MLS Broker’s Tour

Open House Weekend

Property Website Brochure

Profile Book w/

Hosted Property Showings

Professional Photography, Video & 3D Recommendation

2 MONTHS 3-4 MONTHS

LEVERAGE ADVANTAGE

LeverageRE.com is a modern real estate platform that promotes properties from leading agents, teams, and brokerages worldwide. From public relations to digital and social media to targeted advertising, Leverage strategically promotes our members’ listings to a relevant international audience.

Leverage affiliates have been vetted and trusted with the exclusivity of being the sole representative of their markets within the Leverage Network. Together, our members sell more than $20 Billion in real estate on an annual basis. Your agent is engaged in this community and is able to serve your real estate needs locally or anywhere outside of your market.

With Leverage, your agent is allied with top producing real estate professionals and the most respected media outlets worldwide so that your property can receive maximum exposure to an international audience.

We invite you to visit our website or contact us to learn more.

ANNALISA POVLOCK

President

Annalisa.Povlock@LeverageRE.com

LeverageRE.com

3 THE LEVERAGE ADVANTAGE 2022 |
WELCOME TO THE MOST INNOVATIVE NETWORK IN THE GLOBAL REAL ESTATE MARKET. The
629.4M 149.6M

Top Cities where Chinese Buyers are searching from on Juwai.com: Beijing, Guangdong, Shanghai, Zhejiang, Jiangsu

POWERFUL DETAILS
EXPOSURE TO AUDIENCES
THEMSELVES. NYTIMES .COM & INTERNATIONAL
WSJ.COM & MANSION GLOBAL 178.6M MONTHLY PAGE VIEWS $1.49M AVG. HOUSEHOLD NET WORTH $2.80M AVG. HOUSEHOLD NET WORTH £1.3M AVG. HOUSEHOLD NET WORTH Top Visiting Countries
France $242,000 AVG. HOUSEHOLD INCOME 91M MONTHLY PAGE VIEWS 1.89M MONTHLY SITE VISITS 53% INCOME $100K+ GLOBAL READERSHIP North America, Europe, APAC, Latin America, Middle East PROPGO LUXURY .COM FINANCIALTIMES .COM JUWAI .COM 26.9M MONTHLY PAGE VIEWS 11.3M MONTHLY PAGE VIEWS 2.2M CHINESE CONSUMER VISITS PER MONTH 2.05M MONTHLY SITE VISITS 2.05M MONTHLY SITE VISITS 2.8M PROPERTY LISTINGS $235,000 AVG. HOUSEHOLD INCOME £206,000 AVG. HOUSEHOLD INCOME
Visiting Countries
WITH
THAT MATTER, THE NUMBERS SPEAK FOR
Data as of October 2019, as provided to LGP by Media Outlets.
United States, United Kingdom, Canada, Australia, India, Germany, Japan, Hong Kong, Singapore,
Top
United States, China, Hong Kong, United Kingdom, Japan, Taiwan, Singapore Global Readership Americas, United Kingdom, Central Europe, Middle East, Africa, Asia Pacific
51.2M MONTHLY SITE VISITS
THE LEVERAGE NETWORK 5,020 Agents OPERATING IN 23 Countries WITH 216 Offices SERVING 135 Markets *Internal data as of January 2020

WITH LEVERAGE, YOUR AGENT HAS ACCESS TO STRATEGIC TOOLS AND RESOURCES THAT DELIVER MAXIMUM EXPOSURE FOR YOUR PROPERTY.

WE PROVIDE:

Elevated Promotion

Agents may feature properties on LeverageRE.com, a curated channel of real estate and lifestyle content, and promote them to a social media audience of 80,000+ followers

In addition, Leverage’s dedicated Public Relations team seeks editorial placement in local and international media outlets for newsworthy properties represented by agents of Leverage.

Creative Expertise

A creative team of designers, writers, social media experts, developers and printers are at your agent’s disposal to develop a personalized marketing strategy and create materials that engage today’s most discerning buyers.

A Powerful Community

Leverage aligns more than 5,000 top producing real estate professionals across 130+ major markets worldwide to refer business and share innovative strategies and tactics market -to-market.

Relocation Connections

Beyond the market coverage that Leverage has within its membership, Leverage’s relocation experts will match your agent with a Leveragequality firm in any location where you have a real estate need.

Visit LeverageRE.com for more information.

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.