1199 Pacific Hwy 3603 - Mike Althof

Mike Althof is a San Diego Real Estate Agent offering 27 years of experience in real estate sales and marketing. Specializing in seller representation, he has represented owners in over 1,050 property sales and 2,000 leases, since his start in 1996. As a long-term resident of The Grande, in downtown San Diego, he is committed to the community and has a wealth of neighborhood knowledge at your disposal.

REAL ESTATE HIGHLIGHTS:

• Consistently in top 2% of properties sold Downtown since 2003

• #1 in total units sold downtown for 2006

• Top 1% sales since 1997- Nationally

• Top Producing Team with Hunter & Maddox Real Estate since 2017

• 6 Consecutive Years Chairman’s Circle with Prudential California Realty

• 2003 Legend’s Award Recipient (5 Years Chairman’s Circle)

• 2008 Legend’s Award Recipient (10 Years Chairman’s Circle)

• 1996 Rookie of the year, San Diego Wide (Top # Homes Sold & Commission)

PRIOR EXPERIENCE:

• Marketing & Sales Director for Atria (Downtown-149 unit-Condo Development)

• Marketing & Sales Director for The Heights (Carmel Valley-Condo Development)

• Bosa Development, Inc. Leasing Agent w/ over 80 properties sold or rented in Electra, Legend and Bayside

• Pinnacle International, Inc. Marketing & Sales of properties in Pinnacle Museum Tower

• Owned & operated California Landscape Construction and Kaiser Construction Company 17 years

• 7 Years with Prudential California Realty- La Jolla

• 7 Years with Prudential California Realty-Downtown

• 5 Years with ARG Realty Group (Downtown)

• 2 Years with Carrington Real Estate Services, Inc.

• 6 Year with Hunter and Maddox International Real Estate, Inc.

MIKE ALTHOF

ALTHOF & ASSOCIATES

619-417-5766 mike.althof@gmail.com AlthofUrbanLiving.com DRE 01245962

LET'S CONNECT /mikealthofrealtor @mikealthofrealtor

Based in Downtown San Diego, Hunter & Maddox International is one of the West Coast's leading independent real estate brokerages. With a combined 50 years of experience the founders have been involved in both developing and closing over $4 billion in luxury homes and condo towers in the San Diego market. With it's headquarters in Downtown San Diego and affiliates around the world, no other real estate team understands the needs of home buyers and sellers--like Hunter & Maddox.

We’re always in the neighborhood.

Conveniently positioned in the heart of Little Italy, Downtown San Diego’s most vibrant neighborhood, our prime location provides your property with exposure to thousands of unique potential clients - DAILY!

Every home has a story.

Our In-House Marketing Team crafts a tailored marketing approach that is designed to tell your story through strategic marketing and extensive advertising across all channels of communication.

Buyers rate photography as the most important feature when searching for a listing. Better quality images qualify your home for additional media exposure, more impactful marketing collateral, higher placement on listing syndication websites, and increased views online

The MLS

IS THE KEY TO EFFECTIVE EXPOSURE

OUR COMMITMENT

• Skilled copy writing

• Detailed and accurate features

• Complete all searchable fields possible

• Up-to-date open house and/or showing information

• Complete agent contact information

• Correct tract information, HOA amenities

• Custom virtual tours and/or property video

• Complete agent remarks

• Professional photography with captions

SAMPLE DESCRIPTION

Exquisite penthouse designed for the sophisticated urban dweller looking to live in the city, while maintaining the square footage of a single family home. Every inch of this home has been customized to create a true work of art. Residence features duel master suites, two dens, and a chef inspired kitchen, luxuriously outfitted with the finest custom furniture and finishes. The 35th floor offers 10 foot ceilings and wall-to-wall windows, flooding the home with natural light and dramatic views from every room.

The Value of Video TO REACH A BROADER AUDIENCE

WHY IT IS EFFECTIVE

• Listings with video receive 403% more inquiries

• Video posts on Facebook have a 135% greater reach

• YouTube video consumption rises 100% year over year

The Landing Page

The right landing page for your home will prove one of the most valuable marketing tools you can utilize. With the right positioning, prospective buyers can find all the details they are looking for.

• Search Engine Optimized

• Mobile Optimized

• Custom Domain/URL

• Page-one positioning on Google search

• Generates traffic analytics

• Property photo gallery

• Property Video Tour

• 3D Virtual Tour

• Accurate property description and amenities

• Community information

• Map and directions

• School information

• Contact form BAYSIDELUXURYCONDO.COM

The Campaigns

THAT DELIVER WHERE IT MATTERS

• Targeted email marketing to Broker & Client databases

• Social media posts optimized with multiple photos, hashtags, videos and links for lead capture

• Inclusion in weekly Open House posts on all major social media sites to boost attendance (if applicable)

• Social media team stays up to date and shares best practices for reaching the largest audience

The Collateral

WHERE QUALITY AND DESIGN MATTER

WHERE QUALITY AND DESIGN MATTER

• Custom, stunning marketing brochures

• Custom, stunning marketing brochures

• Quality design and material

• Quality design and material

• Targeted direct mail and delivery

• Targeted direct mail and delivery

• Digitized for emailing and sharing online

• Digitized for emailing and sharing online

• Property flyer displayed in Brokerage window

• Property flyer displayed in Brokerage window

The Right Price

ATTRACTS BUYERS

PRICING YOUR PROPERTY COMPETITIVELY will help generate the most activity from agents, and

PRICING YOUR PROPERTY TOO HIGH may make it necessary to drop the price below market value to compete with new, well priced listings. 10%

ASKING PRICE % OF POTENTIAL BUYERS WHO WILL LOOK AT THE PROPERTY

BUYERS & SELLERS DETERMINE VALUE

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best.

The Right Price

IS ALWAYS AHEAD OF THE MARKET

MAXIMIZE SALES PRICE

• A property generates the most interest when it first hits the market.

• The number of showings is greatest during this time if it priced at market value.

• Starting too high and reducing the price later misses the excitement and fails to generate strong activity.

• Many homes that start high end up selling below market value.

& MINIMIZE TIME ON MARKET

• The buying market has a short attention span.

• Pricing your home right the first time is key.

• Proper pricing attracts buyers.

• An overpriced house will not sell.

• We want to generate offers before the market moves on to newer listings.

WHEN MOST OFFERS ARE RECEIVED

ACTIVITY LEVEL

WEEKS ON THE MARKET

Packages Prepared for Prospective Buyers

Status Reports: Website Hits, Open House Tra c, & Showings

Inquiries & Information Distributed Property Showings

Agent Email Blast

Featured in Newsletter Targeted Direct Mailer

Possible O er(s) Presented by Qualified Buyers Negotiation of O er(s)

Negotiation of Contingency Removal(s)

Listed with Leverage Global Partners MLS Listing Syndication to 100+ Websites Displayed on Brokerage Window

Social Media Ads to Targeted Audiences

Google Ads for Keyword Searches

Sign on Property Property on MLS Broker’s Tour

Open House Weekend

Property Website Brochure

Profile Book w/

Hosted Property Showings

Professional Photography, Video & 3D Recommendation

Cycle Repeats

Management of Final Details Signing of Documentation

LEVERAGE ADVANTAGE

LeverageRE.com is a modern real estate platform that promotes properties from leading agents, teams, and brokerages worldwide. From public relations to digital and social media to targeted advertising, Leverage strategically promotes our members’ listings to a relevant international audience.

Leverage affiliates have been vetted and trusted with the exclusivity of being the sole representative of their markets within the Leverage Network. Together, our members sell more than $20 Billion in real estate on an annual basis. Your agent is engaged in this community and is able to serve your real estate needs locally or anywhere outside of your market.

With Leverage, your agent is allied with top producing real estate professionals and the most respected media outlets worldwide so that your property can receive maximum exposure to an international audience.

We invite you to visit our website or contact us to learn more.

ANNALISA POVLOCK

President

Annalisa.Povlock@LeverageRE.com

LeverageRE.com

Top Cities where Chinese Buyers are searching from on Juwai.com: Beijing, Guangdong, Shanghai, Zhejiang, Jiangsu

WITH LEVERAGE, YOUR AGENT HAS ACCESS TO STRATEGIC TOOLS AND RESOURCES THAT DELIVER MAXIMUM EXPOSURE FOR YOUR PROPERTY.

WE PROVIDE:

Elevated Promotion

Agents may feature properties on LeverageRE.com, a curated channel of real estate and lifestyle content, and promote them to a social media audience of 80,000+ followers

In addition, Leverage’s dedicated Public Relations team seeks editorial placement in local and international media outlets for newsworthy properties represented by agents of Leverage.

Creative Expertise

A creative team of designers, writers, social media experts, developers and printers are at your agent’s disposal to develop a personalized marketing strategy and create materials that engage today’s most discerning buyers.

A Powerful Community

Leverage aligns more than 5,000 top producing real estate professionals across 130+ major markets worldwide to refer business and share innovative strategies and tactics market -to-market.

Relocation Connections

Beyond the market coverage that Leverage has within its membership, Leverage’s relocation experts will match your agent with a Leveragequality firm in any location where you have a real estate need.

Visit LeverageRE.com for more information.