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6. Communication strategy
6.1 Strategy overview: conversation locally; broadcast to wider audience
The Link Alliance communication and consultation approach will be to engage and inform the primary audience of local residents / businesses and affected / interested stakeholders about the Mt Eden Enabling Works. The engagement approach will prioritise face-to-face interaction and access to information to ensure affected parties are aware of the works and associated actual or potential effects.
A wider audience (i.e. the general public) will be engaged with through a predominantly online and electronic communication strategy. The key messages for this audience will be advanced communication of changes to road function to enable informed choice and to ensure travel-related information is readily available.
6.2 Communication tools
The following engagement and communication tools will be utilised during the works, with a preference for electronic media rather than printed material in keeping with the Link Alliance sustainability goals.
Table 6-1: Communication tools
Channel Tool Usage/content
Publications Construction look aheads
FAQs and Q&As E-notices or printed notifications that provide advance notification of the proposed work activities and potential impacts. Notifications will address (as appropriate): • Key project milestones. • Upcoming works. • Activities and the expected impact. Distribution: via email to all parties identified in Appendix C and any other parties that have registered an interest in the Project. Also, available on CRL website. Approved responses to frequently asked questions. Distribution: email or CRL website.
Face to face Flyers To promote engagement opportunities to business and residential occupiers Distribution: distributed to parties identified in Appendix C.
One-on-one discussions One-on-one meetings with residents, businesses or organisations to inform them of the early works and address specific concerns. Distribution frequency
Monthly
As and when required
As and when required
Ongoing as required during the works
Channel Tool Usage/content Distribution frequency
Directly affected and affected in proximity parties Meetings with directly-affected and affected in proximity parties to inform them of the early works occurring outside their business or residence and discuss the details of the early works, proposed mitigation and address any specific concerns.
Info Hub Sessions A public information space containing information on CRL open to members of the public and invited parties, via letter drops.
CLG meetings Mt Eden Community and Business Liaison Group (CLG) meetings will be undertaken on a quarterly basis, or as required. Any material changes to the CEMP of sub-plans, shall be provided to the CLG for review and comment. As required during the works
Currently scheduled fortnightly on an ongoing basis
Every 3 months, or at another frequency agreed by all parties
6.3 Branding and collateral
All communication materials and signage developed for the Mt Eden Enabling Works will adhere to the CRLL Branding Guidelines for Link Alliance.
6.4 Identifying and communication with key stakeholders
The Link Alliance recognises the diversity amongst the stakeholders and their level of interest and involvement. While large segments of the community or particular groups have similar interests and issues, there are also specific individuals and groups with unique or individual needs. This includes those from culturally diverse backgrounds.
The Link Alliance will endeavour to fully understand stakeholders and the community, their expectations and communication needs.
The Link Alliance, in co-ordination with CRLL as required, will be responsible for maintaining clear lines of communication between key stakeholder groups and ensuring they are kept fully informed about the enabling works.
The communication channels which will be utilised to engage with stakeholder groups, including the frequency of engagement, are described in Section 6.2 above.
6.4.1. Parties affected by the project
A list of the parties affected by the Project is provided in Appendix C. These parties have been engaged through a ‘door knocking’ exercise, and through distribution of communications via existing lines of communication. Information was provided on the Mt Eden Community and Business Liaison Group (CLG), and the preparation of management plans that would be distributed for review via the CLG.
The Link Alliance is responsible for keeping this list updated during the enabling works.
An overview of the parties affected by the project is set out below.
6.4.2. Owners, occupiers and businesses
The current key contacts for the property owners, occupiers and businesses directly affected and affected in proximity to the enabling works have been identified during the pre-construction consultation phase.
These persons have been provided with the contact details for the Link Alliance project team including phone, email, post and website details where they will be able to sign up for information and updates.
6.4.3. Network Utilities
The network utilities that will be impacted by the enabling works are owned by the following Network Utility Operators (NUOs):
Vector Electricity Vector Gas Vector Communications Chorus Vodafone Auckland Council’s stormwater unit (Healthy Waters) Watercare Services Ltd
Engagement with the NUOs has been undertaken to inform the design of the enabling works and will be ongoing during construction, with the objective of ensuring appropriate management of utility assets and the ability to meet operational requirements at all times. Refer through to relevant section in Section 7.2.5 of this CCP for further detail.
The Mt Eden Station Utilities Management Plan has also been developed with the NUOs for the CRL project as a whole.
6.4.4. Auckland Council Parks Department
The Link Alliance has engaged with the Auckland Council Parks Department regarding works to be undertaken to any trees on public land located within the works area, including how trees not being removed, or in close proximity to the surface designation footprint where works are occurring, will be protected. There are seven trees on public land affected by the enabling works along Fenton Street.
6.4.5. Heritage New Zealand Pouhere Taonga (HNZPT)
Extensive engagement has been undertaken with the HNZPT Regional Archaeologist in obtaining the CRL Archaeological Authority (Authority No. 2017/793). On-going consultation with HNZPT will continue to occur in accordance with the conditions of this Authority, including notifying HNZPT prior to the commencement of works.
Refer to Section 7.2.5 of this CCP for further detail regarding engagement with HNZPT, along with Auckland Council in relation to heritage aspects of the enabling works.
6.4.6. Emergency services
The Link Alliance have and will continue to engage with emergency services regarding the enabling works and potential changes in traffic movements around the works area to inform the preparation of the Transport, Access and Parking DWP. Emergency services engaged with include:
New Zealand Police. New Zealand Fire Service. St Johns Ambulance.
Additional people affected by the project will be identified through site visits, the preparation of management plans, complaints and enquiries recorded in the CRM system, email communication, and one-on-one discussions with the community.
6.4.8. Auckland Transport
The Link Alliance will work closely with Auckland Transport to provide advance notice of key traffic alterations, and any changes to public transport routes.
6.5 Stakeholder communication channels
The Mt Eden CLG will remain the key touchstone for general communications with key stakeholders and their representatives (refer to Section 7.1 for further detail).
Day-to-day communications and stakeholder-liaison protocols will be delivered using a variety of channels, with differing frequencies as outlined in Section 6.2 above
