CITY OF MURPHY STRATEGIC PLAN
A Roadmap to Sustainable Success
Vision and Mission
VISION MISSION
The City of Murphy is a safe, connected and dependable city where families thrive, businesses prosper, and diversity is celebrated. Together we build a distinct community where everyone has the opportunity to belong.
The City of Murphy is dedicated to sustaining a safe, inclusive, and vibrant community. Through strong governance, transparency, and fiscal responsibility, we will enhance infrastructure, economic vitality, and quality of life for all residents. WE are committed to ensuring that Murphy remains a welcoming and thriving community.
Key Focus Areas
Engagement & Collaboration Connectivity Community Character
Objective 1.1
Develop community programs that provide
a) Develop educational programs that engage community youth groups.
b) Implement annual Citizen’s Academies.
c) Increase direct communication with the public.
Objective 1.3
Create and maintain high-quality
a) Provide a variety of interactive community events.
b) Utilize innovative approaches to marketing city programs and services.
c) Increase daytime use of city-owned facilities.
Objective 2.1
city and
a) Create a Complete Streets plan for city thoroughfares.
b) Implement smart traffic signalization.
c) Establish a partnership with neighboring cities on traffic and connectivity issues.
Objective 3.1
a) Mentor and coach staff to advance to the next leadership position.
b) Exceed minimum training requirements for a high level of excellence.
c) Maintain a robust emergency management program.
Objective 3.2
Pursue innovative
a) Achieve state recognition for modeling best practices.
b) Leverage technology for efficiency.
c) Establish partnerships with state, local and federal agencies.
Objective 3.4
a) Improve street lighting to increase visibility for pedestrians and motorists.
b) Implement community education and engagement programs.
Objective 4.1
Refresh the city brand.
a) Revisit the current tagline.
b) Expand and enhance the Corridor brand.
Objective 4.3
Celebrate parks, creeks, and urban ecosystems.
a) Ensure parks have modern amenities.
b) Create engaging places to gather.
Objective 4.4
b) Reevaluate partnership with PSA.
a) Expand programming for all ages. Provide recreational programs and spaces that meet the needs of the community.
Objective 5.1
Invest in and maintain critical assets.
a) Develop and implement an existing facilities master plan.
b) Bi-annual review of fleet and major equipment needs.
c) Modernize and streamline technology solutions.
SUSTAINABLE OPERATIONS - 2025 Strategic Plan
Objective 5.2
Maintain quality
a) Reduce water loss to meet acceptable industry standards (16%).
c) Invest in well maintained streets, sidewalks, water distribution, waste and storm water collection, and parks.
b) Replace water service lines. SUSTAINABLE OPERATIONS -
Objective 5.3
a) Hire and retain COOL top talent.
b) Foster a positive and collaborative work environment.
c) Provide adequate resources for systems and structures.
d) Provide adequate resources for systems and structures.
SUSTAINABLE OPERATIONS - 2025 Strategic Plan
Objective 5.5
Build and maintain resilient financial
a) Maintain credit rating and fiscally resilient budgeting.
b) Assess grant opportunities for feasibility and city benefit.
c) Explore regional collaboration and cost sharing strategies.
d) Implement robust risk management strategies.
Increase public trust by openly sharing and Objective 6.1
a) Pursue the Transparency Stars designation from the State Comptroller’s Office.
b) Develop an annual status report on the Strategic Plan.
c) Utilize multiple communication channels to share important updates and decisions with diverse audiences.
d) Ensure city website is ADA compliant.
Commit to fiscally responsible policies to Objective 6.2
a) Bi-annually review city financial policies.
b) Develop a GFOA compliant budget book.