The Festival at the Switchyard consistently draws 35,000-40,000+ attendees to Historic Downtown Carrollton. FESTIVAL AT THE
Why become a sponsor?
The City of Carrollton’s Festival at the Switchyard is the flagship event for brands seeking to stand out in a sea of fall festivals. With a robust promotional calendar, the Festival at the Switchyard has legs that can carry your brand’s message effectively. Media exposure in the months before, during, and beyond the event allows continuous engagement with your key constituencies.
Festival Reach
Event Demographics: According to 2024 Festival survey results
35k-40k Attendance
63% Attendees Ages 26-50
2024 Festival Analytics:
12,490 followers 1 million+ impressions
1,148 followers
217,700+ impressions
96,000+ page views
12,488 subscribers to City eNewsletter
49% Attended with Children
Sponsorship Levels
Naming Rights to a Designated Area at the Festival (Beer Garden, Kids Zone, Main Stage)
Space for One Company Inflatable/Banner
2 Backstage Passes1
3 VIP Parking Passes
Event Elements
Reach: 40,000+
Ads Targeting DFW and Beyond Prior to Event
Reach: 1 Million+
City Distribution
Elements Targeting
Residents & Businesses
Surrounding Carrollton
Reach: 135,000+
Logo/Name on Main Stage Banner (10/3 deadline) 2
Live Mentions at the Festival2
Logo on Festival T-shirt (8/22 deadline)
Stage Screen Programming
10x10 Booth Space3
2025 Festival Program Ad Distributed at Event (10/3 deadline)
Logo on Festival Billboards on IH-35E (7/31 Deadline)
Logo on Festival Ads Placed Throughout DFW (9/24 Deadline)4 all ads logo/name to appear in 2-3 ads
Exclusive Social Media Mentions two posts two posts one post
Featured Sponsor of the Week on Festival Webpage
Name/Logo to be Placed on (8/22 deadline): Flyer2 Press Releases Social Media Pages City TV Ad
Utility Bill Newsletter2
Three Months of Digital Display Advertising in Libraries and Recreation Facilities
Festival Edition of City eNewsletter
Name/Logo on Event Website with Link
Support Level Festival Logo Usage
All numbers are approximate based on previous events.
1 Only available for monetary sponsors, not for in-kind sponsors
2 Varies in size, quantity, and frequency according to sponsorship level
3 Booth space dependent upon availability. Location is determined by Festival coordinators based on level and business classification. The sale or promotion of merchandise or services must be pre-approved by the City of Carrollton, and any information must pertain to your company. Booth space includes a tent, sign, table, two chairs, electricity, and basic lighting.
4 Media buy and elements will vary, but reach will remain consistent.
100% of sponsor dollars will be used to offset the entertainment and production costs for this year’s Festival at the Switchyard.
WHAT FESTIVAL FACT SHEET
The 15th annual Carrollton Festival at the Switchyard features family-friendly concerts, a beer garden, Festival booths, a variety of food vendors, unique shopping opportunities, and a FREE activity area for kids with rides, games, live entertainment, face painting, and more.
WHEN
WHERE
WHO
WHY
AWARDS
Saturday, November 8 • 11am-10pm
Historic Downtown Carrollton, 1106 S. Broadway Street, is located off IH-35E at Belt Line Road, just steps away from the Downtown Carrollton Station on DART’s Green Line.
35,000-40,000+ people from across the DFW Metroplex are expected to attend.
The Festival honors the critical role the railroad played in putting Carrollton on the map and the continuing importance of rail in Carrollton’s present and future. Since its inception in 2010, the event has introduced hundreds of thousands of people to the phenomenal businesses, amenities, and unique characteristics that Carrollton offers.
The City has received more than 50 awards for the coordination, production, and promotion of the Festival from state and national organizations such as the International Festivals & Events Association, City-County Communications & Marketing Association, and many others.
