Shellbrook
Chronicle
1912 ~ 2012 www.shellbrookchronicle.com VOLUME 101
The Voice Of The Parkland Since 1912 SHELLBROOK, SASKATCHEWAN
FRIDAY, JULY 20, 2012
PMR #40007604 No. 29
Naber Ford wins 17th President’s Award Treating their customers like their friends and neighbours has paved the road for Naber Ford to win Ford Motor Company’s highest national honour 17 times in the dealership’s 25 year history. Naber Ford was once again recognized with the 2011 President’s Award by the Ford Motor Company of Canada. The award is Ford Canada’s highest dealership honour and is presented annually to dealerships that demonstrate outstanding achievement in sales and customer satisfaction. The award is a nice touch but co-owner Tim Naber said that the important part is what it signifies -- that people are leaving the dealership as satisfied customers. “It is a big deal for Ford but for us it is everyday common business practices that earn it. We are in a small community so we want to treat everybody like our friends and neighbours, not like a number,” said Naber. The award is based on customer feedback by way of surveys conducted by the company. Each time a person makes a purchase or has service work done at a Ford dealership, they are mailed or emailed a customer survey. The ratings from the completed surveys are compiled and each dealership is given a score.
The Naber Ford team responsible for earning the dealership its 17th Predidents Award from Ford Motor Company of Canada, Limited. Tom Naber, Trevor Boettcher, Tim Naber, Josh Naber, Melanie Balog, Evan Davis, Laurie Taithart, Keith Ethier, Tamara Johnson, Richard Bell, Lloyd Helm, Calvin Barkway, Shane Price, Billy Pichula, Stu Couttes and Rod McCague.
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Attitudes about drugs need to change, RCMP Sergeant A pair of drug busts over the weekend has Shellbrook RCMP Sergeant Carl Dinsdale concerned about attitudes surrounding the drug trade in the community. He said he is surprised by the attitude that marijuana and trafficking are victimless crimes. “You think it’s a harmless activity but you have to understand that there isn’t any dope sold in this province that isn’t controlled at some point by organized crime,” said Dinsdale, adding that these criminal organizations often engage in violent turf wars, operate prostitution rings and have involvement in human trafficking. He has also noted a trend of using marijuana and driving in the area.
“Let’s clarify that, if you are smoking marijuana and driving you are still impaired. It is not just limited to an alcohol issue,” said Dinsdale. Shellbrook RCMP charged one young offender on a charge of possession for the purpose of trafficking. The youth was found in possession of 52 grams of marijuana, over the limit for personal use of 30 grams. In a separate incident on the weekend, RCMP also seized a quantity of morphine and ecstasy in the process of another investigation. Further details were not available at press time.
Chronicle scheduled for update The Shellbrook Chronicle will have a new look when it hits the newsstands August 3. The paper will be updated from the front cover to the classified section to create a more modern look and increase readability while continuing to provide news coverage of the events of the region. According to Publisher Clark Pepper, the update was spurred by a need to modernize the Chronicle. “It was simply time to update the paper to better serve our readers. It will still be the Chronicle readers have known for the last 100 years, it will just be easier to read and more organized,” said Pepper. The Chronicle contracted newspaper design consultant Ed Henniger to help with the upgrade and after months of collaboration with Chronicle staff, an updated design was born and is set to be
launched August 3. The updated Chronicle will feature new, easier to read typefaces, changes in the way that stories and photos are laid out and more consistency in regular columnist and feature placement. Overall, the expectation is a smoother, easier newspaper reading experience with a little more esthetic flair. Despite the change in masthead design, the Chronicle will incorporate the same typeface that has identified the newspaper since its early beginnings. This has been incorporated as a reminder that even though the paper is moving forward it maintains its roots to the past. Readers can contact the Shellbrook Chronicle at 747-2442 with their comments on the updated design.
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