GR604 Student Project (Delorean) - Brand Extension Guide

Brand Extension Guide

Table of Contents

Introduction

Our Future

Brand Extension

Web Design

Rebranding Objective

Regarding the reinvention of the DeLorean, we will position it as an international brand and establish its influence as a luxury car. We can borrow the influence of DeLorean in the Back to the Future movie, establish clubs around the world, and offer a high level of customization and limited car sales.

"Live the dream, don't dream your life."

—John DeLorean

1975

John DeLorean founded the DeLorean Motor Company in Detroit, Michigan, on October 24, 1975. He was already well known in the automobile industry as a capable engineer, business innovator, and youngest person to become a General Motors executive.

1981

Unit production was scheduled to begin in 1979, but engineering delays and budget overruns caused the assembly lines to start only in early 1981. Workers at the factory were generally inexperienced; many never had jobs before joining DMC.

1985

The prominent appearance of a DeLorean in the 1985 film Back to the Future and its sequels helped maintain interest in the vehicles.

1981

In October 1978, construction of the six-building, 660,000 sq ft (61,000 m2) manufacturing plant began in Northern Ireland. It was designed and managed by Brodie & Hawthorn Architects of Belfast, and constructed in 16 months by Farrans, McLaughlin & Harvey.

1982

The lack of demand, cost overruns, and unfavorable exchange rates began to take their toll on DMC's cash flow in late 1981. John DeLorean was arrested in October 1982. In the end, sufficient funds could not be raised to keep the company alive. DMC went bankrupt in 1982.

2007

In August 2007, Wynne announced plans to start selling refurbished cars At that time, a DeLorean could be assembled using a combination of new, original, and reproduction parts and a donor car (to still carry a 1980s title) for US$57,500.

2014

Sally Baldwin, the widow of John DeLorean, sued the DMC for misuse of trademarks and images which were never purchased after the bankruptcy of the original company, claiming that they were still owned by his estate.

1995

Established in 1995 by Liverpool-born mechanic Stephen Wynne, using the branding of the defunct automobile manufacturer. It has no direct connection to the original company, but rather supplies parts and services to owners of DeLoreans, such as maintenance, restoration, and the sale of NOS (new old stock), OEM (original equipment manufacturer), aftermarket, and replacement parts.

2009

On December 3, 2009, DMC released a collection of T-shirts and hats in collaboration with streetwear brand The Hundreds, featuring modernized images of the DeLorean in Los Angeles culture-based graphic designs.

NOW

In May 2022, DeLorean announced the plan to launch their latest model and concept for an electric car. The company stated the Alpha5 EV will have 300 miles of range and signature gull-winged doors and can reach 60mph in around 2.99 seconds. Additionally, the company announced that the Alpha5 will come with a 100kWh battery.

New Mission Statement

We encourage people to be ambitious , groundbreaking and revolutionary so that they can pursue their unique dreams and goals.

Key Words

Groundbreaking: Delorean is a man who does not want to be left behind, and he will now choose to make DeLorean a pioneering enterprise. And the competition for vehicles is so fierce that it takes something groundbreaking to get DeLorean into the picture and become an international player.

Revolutionary : DeLorean is an old brand, but at the same time one of its main ideas is to create the future. The combination of nostalgia and futuristic creativity makes DeLorean revolutionary.

Ambitious : DeLorean aims to be an international company and to have an impact in a wide range of industries.

OUR FUTURE

Initial List

PRODUCTS PRODUCTS

APP

Intro: It's an app that allows people to better manage their time.

Description: This user-friendly mobile application is designed to help individuals optimize their time and enhance productivity. With a sleek and intuitive interface, the app offers a range of features to assist users in organizing their schedules, prioritizing tasks, and staying focused on their goals.

Mission-focus: The app reinforces our mission of groundbreaking, ambitious by the app allows people to manage their time better.

Similar with: Todoist, Trello, Asana, Notion

Differentiating: This app is a good way for people to focus on their ambitious career, keep them in mind about their goals, and distinguish the things that need to be done.

THE DELOREAN MOVIES

Intro: A film about people who go from nothing to achieving their ambitions.

Description: Let's say we're making an inspirational drama about an ambitious young artist from a small town who dreams of becoming a famous painter. Despite facing financial hardship and suspicion from her family and community, her unyielding passion for art drove her to drop everything and move to New York. The film follows her turbulent journey to make a name for herself in the competitive art world. In the face of numerous rejections and challenges, her perseverance and creativity began to be recognized by influential figures in the art world. Through each setback, she learned valuable lessons about resilience, the importance of community support, and staying true to her vision.

Mission-focus: The movie reinforces our mission of revolutionary, groundbreaking, ambitious by the presentation of the film allows people to more specifically appreciate the rich experience from scratch.

Differentiating: What we end up showing is not necessarily success, it may be failure. What people gain in pursuing their dreams is also important.

PRODUCTS

DELOREAN GAME

Intro: Games that simulate different occupations.

Description: Players will enjoy a richly detailed world where their choices have real consequences on their career paths. The game not only entertains but also educates players about various professions, potentially guiding their real-life career choices.

Mission-focus: The game reinforces our mission of revolutionary, groundbreaking, and ambitious by letting people willing to play this game, experience a different life, face a variety of different challenges. Similar with: TheSims

Differentiating: The game will focus more on different job simulations to let people know the differences and needs of different jobs in different regions.

Initial List

EXPERIENCES EXPERIENCES

ROUSING SPEECH

Intro: A speech full of ambition and a vision for the future.

Description: This talk discusses the pervasive fears and doubts that often keep people from pursuing their ideals. The speaker challenged everyone in the audience in a powerful tone: "If you knew you couldn't fail, what would you try?" The speaker encouraged the audience to discover and pursue their passions, regardless of the obstacles they may face. The speaker insisted that the journey to pursue one's dreams is not just about achieving the ultimate goal, but about growing and discovering one's true potential in the process.

Mission-focus: The speech reinforces our mission of revolutionary, and ambitious by letting people make this speech to gain vision and ambitious.

Similar with: Motivational speeches on TV.

Differentiating: We encourage people to detail the problems they face, so that they realize that dreams can be achieved gradually.

HALL

Intro: An exhibition hall full of ambition and groundbreaking.

Description: PThe museum houses valuable artifacts, works of art and scientific exhibits from all over the world. The exhibits cover all periods and fields of human history, from relics of ancient civilizations to cutting-edge innovations in future technology. These are filled with groundbreaking and revolutionary content from different periods that impresses people. Mission-focus: The hall reinforces our mission of revolutionary, groundbreaking by hall so that people can see these impressive scenes to gain confidence.

EXPERIENCES EXPERIENCES

DEBATE COMPETITION

Intro: It's going to be an ambitious, impressive debate.

Description: An ambitious debate could be one that tackles a complex and pressing global issue, engaging expert debaters from diverse backgrounds and perspectives. Let's imagine a debate on the topic of "The Future of Artificial Intelligence: Promises and Perils." The debate could take place on a grand stage, with a diverse audience comprising policymakers, technologists, ethicists, academics, and the general public.

Mission-focus: The competition reinforces our mission of revolutionary, groundbreaking, and ambitious by this competition, people can get different ideas and inspiration.

TELEVISION SERIES

Intro: A television series about ambitious people who achieve success.

Description: This is a gripping television series that delves into the complex world of ambition, following the lives of ambitious individuals from diverse backgrounds as they navigate the highs and lows of pursuing their dreams. Set in a bustling metropolis, the series explores the intersecting journeys of a group of characters driven by their desires for success, recognition, and personal fulfillment.

Mission-focus: The series reinforces our mission of groundbreaking, and ambitious by seeing these TV series, so that people can better understand those ambitious careers.

Differentiating: We will donate the money we make in the marathon to charity to help people.

SERVICES SERVICES Initial List

LEARN ABOUT COURSES

Intro: Teaching people some very revolutionary and ambitious lessons.

Description: By enhancing job readiness and providing career advancement opportunities, the workshops contribute to economic growth and stability within the community. They help reduce unemployment, boost local businesses, and foster a culture of continuous learning and professional development. Additionally, these classes can create more inclusive job opportunities by lowering barriers to entry for underrepresented groups in various industries.

Mission-focus: The courses reinforces our mission of revolutionary, groundbreaking, and ambitious by helping people learn more knowledge.

Differentiating: People can choose the job they like to study instead of having to learn all kinds of jobs they don't like.

GYM

Intro: This is an ambitious gym that allows people to break out of themselves.

Description: By incorporating these innovative fitness room ideas, you can create a dynamic and inspiring space that caters to the diverse needs and preferences of gym-goers, motivating them to stay active, engaged, and committed to their fitness journey.

Mission-focus: The GYM reinforces our mission of revolutionary, and ambitious by being a place for people to push their limits and reach their ambitions.

Differentiating: By reading and looking up books, people can understand their own needs and those of others more quickly, and help others more quickly.

SERVICES

ROCK'N'ROLL

Intro: A concert full of ambition and unwillingness to concede defeat.

Description: A unique concert experience that explores the themes of dreams through a combination of music and visual art. The event takes place in local auditoriums and open-air venues and features performances by various artists from classical, jazz, electronic or indie pop genres. Each performance is inspired by the concept of dreams and aims to evoke the ethereal, whimsical and sometimes surreal nature of the dream world.

Mission-focus: The music reinforces our mission of revolutionary, groundbreaking, and ambitious by music, people gain confidence, wash their souls, and continue to work hard for their dreams.

Differentiating: The average concert is just to immerse people, but not to make people think.

Initial List

EDUCATIONAL EDUCATIONAL

COMMUNICATE WITH INDUSTRY LEADERS

Intro: A meeting with industry leaders.

Description: This is an annual conference that convenes top executives and pioneers from various sectors including technology, finance, healthcare, and manufacturing. Held in a prestigious conference center in a major city, the event is renowned for fostering groundbreaking discussions on industry trends, challenges, and opportunities. The summit features a series of panel discussions, keynote speeches, and collaborative workshops where industry leaders share insights, showcase innovations, and discuss strategies to drive their respective fields forward. Topics often include the impact of emerging technologies, sustainability practices, economic forecasts, and regulatory changes.

Mission-focus: The meeting reinforces our mission of groundbreaking, and ambitious by this content, people can have a clearer understanding of those industries.

Differentiating: Everyone has ambitions, but the lack of opportunities, through the communication with industry leaders can reach their goals faster.

ADVERTISING GUIDANCE

Intro: A series of different styles, full of ambitious advertising, so that people have confidence in themselves.

Description: This is a heartwarming and inspiring advertising campaign designed to encourage children to pursue their dreams and believe in their potential. The series features a series of compelling, short commercials that show children from different backgrounds participating in achieving success on behalf of their wishes and dreams.

Mission-focus: The advertisement reinforces our mission of groundbreaking, and ambitious by these advertisements, people can arouse their inner ambition and want to challenge more.

Similar with: What is taught in the classroom at school.

Differentiating: They will use a more direct and clear approach to let children understand what they want to do and inform them of possible difficulties.

ENVIRONMENTS Initial List

THE EXHIBITION HALL

Intro: This is an exhibition about the future development direction of people.

Description: PIt is an immersive exhibition that vividly depicts the future destinations humanity is heading towards. Visitors embark on a journey through a variety of interactive displays and installations that showcase emerging technologies, social trends and the environmental changes shaping our future. Let people see where they can go.

Mission-focus: The hall reinforces our mission of revolutionary, groundbreaking, and ambitious by these halls, people can have some understanding and interest in the future development.

Initial List EVENTS

AUDIO CONTENT

Intro: It's a series of stories that are revolutionary and groundbreaking.

Description: These individuals' stories highlight the power of resilience, creativity, and determination in overcoming adversity and achieving success. Their journeys serve as inspiration for aspiring individuals around the world to pursue their dreams, make a difference, and leave a lasting legacy.

Mission-focus: The audio reinforces our mission of revolutionary, groundbreaking, and ambitious by letting people learn and hear new content through audio.

Differentiating: Through the exchange of dreams, we will let people find comrades who also pursue their dreams, so as to get encouragement and persevere.

Initial List

COBRANDING COBRANDING

NIKE

Intro: Working with a famous sports brand makes people more impressed with delorean.

Description: A collaboration between DeLorean and Nike could result in a highly anticipated and sought-after collection of sneakers and apparel that combines the best of automotive design and athletic footwear. The partnership would not only create excitement among fans of both brands but also showcase the creativity and innovation that can arise from unexpected collaborations in the fashion and automotive industries.

Mission-focus: The cobranding reinforces our mission of groundbreaking, and ambitious by cobranding enables people to discover and understand delorean through Cobranding.

SpaceX

Intro: Through cooperation with related brands, we become one of the world's enterprises with space technology.

Description: Embark on a pioneering journey with SpaceX to revolutionize space exploration and technology. Our collaboration merges SpaceX's expertise in rocketry, interplanetary travel, and satellite deployment with our innovative solutions. Together, we'll push the boundaries of possibility, opening new frontiers in space travel, satellite communication, and beyond. Join us as we embark on a mission to shape the future of humanity's exploration of the cosmos.

Mission-focus: The cobranding reinforces our mission of revolutionary, groundbreaking, and ambitious by allowing people to learn new technology through space x, which is groundbreaking.

COBRANDING COBRANDING

DeepMind

Intro: We're working with one of the most famous and promising AI technologies in years.

Description: Partnering with DeepMind, we're on a quest to unlock the full potential of artificial intelligence and advance the frontiers of innovation. By combining DeepMind's cutting-edge research in machine learning, neural networks, and reinforcement learning with our own expertise.

Mission-focus: The cobranding reinforces our mission of revolutionary, groundbreaking by letting people have more technical learning about DeepMind..

Valve Corporation

Intro: Work with a game company to create a different, revolutionary game company.

Description: We've partnered with Valve to drive innovation at the intersection of gaming, technology and entertainment. Our partnership combines Valve's unmatched expertise in gaming platforms, virtual reality and digital distribution with our own innovative solutions." Shaping the future of interactive entertainment, immersive experiences, and digital ecosystems, join us as we redefine gaming, entertainment, and more to unlock new possibilities and experiences for players and creators around the world.

Mission-focus: The cobranding reinforces our mission of rgroundbreaking, and ambitious by the game company, thus producing more ambitious games, let people feel more revolutionary experience.

1. PRODUCTS

PR1. DELOREAN APP

PR2. THE DELOREAN MOVIES

PR3. DELOREAN GAME

2. SERVICES

SE1. LEARN ABOUT COURSES

SE2. GYM

SE3. ROCK'N'ROLL

3. ENVIRONMENTS

EN1. THE EXHIBITION HALL

4. EXPERIENCES

EX1. ROUSING SPEECH

EX2. HALL

EX3. DEBATE COMPETITION

EX4. TELEVISION SERIES

5. EDUCATIONAL

ED1. COMMUNICATE WITH INDUSTRY LEADERS

ED2. ADVERTISING GUIDANCE

6. EVENTS

EV1. AUDIO CONTENT

7. COBRANDING

CO1. Tesla

CO2. SpaceX

CO3. DeepMind

CO4. Valve Corporation

Groundbreaking

BRAND EXTENSION

PRODUCTS

APP

Intro: It's an app that allows people to better manage their time.

Description: This user-friendly mobile application is designed to help individuals optimize their time and enhance productivity. With a sleek and intuitive interface, the app offers a range of features to assist users in organizing their schedules, prioritizing tasks, and staying focused on their goals.

Mission-focus: The app reinforces our mission of groundbreaking, ambitious by the app allows people to manage their time better.

Similar with: Todoist, Trello, Asana, Notion

Differentiating: This app is a good way for people to focus on their ambitious career, keep them in mind about their goals, and distinguish the things that need to be done.

PRODUCTS

THE DELOREAN MOVIES

Intro: A film about people who go from nothing to achieving their ambitions.

Description: Let's say we're making an inspirational drama about an ambitious young artist from a small town who dreams of becoming a famous painter. Despite facing financial hardship and suspicion from her family and community, her unyielding passion for art drove her to drop everything and move to New York. The film follows her turbulent journey to make a name for herself in the competitive art world. In the face of numerous rejections and challenges, her perseverance and creativity began to be recognized by influential figures in the art world. Through each setback, she learned valuable lessons about resilience, the importance of community support, and staying true to her vision.

Mission-focus: The movie reinforces our mission of revolutionary, groundbreaking, ambitious by the presentation of the film allows people to more specifically appreciate the rich experience from scratch.

Differentiating: What we end up showing is not necessarily success, it may be failure. What people gain in pursuing their dreams is also important.

EXPERIENCES

ROUSING SPEECH

Intro: A speech full of ambition and a vision for the future.

Description: This talk discusses the pervasive fears and doubts that often keep people from pursuing their ideals. The speaker challenged everyone in the audience in a powerful tone: "If you knew you couldn't fail, what would you try?" The speaker encouraged the audience to discover and pursue their passions, regardless of the obstacles they may face. The speaker insisted that the journey to pursue one's dreams is not just about achieving the ultimate goal, but about growing and discovering one's true potential in the process.

Mission-focus: The speech reinforces our mission of revolutionary, and ambitious by letting people make this speech to gain vision and ambitious.

Similar with: Motivational speeches on TV.

Differentiating: We encourage people to detail the problems they face, so that they realize that dreams can be achieved gradually.

EXPERIENCES

TELEVISION SERIES

Intro: A television series about ambitious people who achieve success.

Description: This is a gripping television series that delves into the complex world of ambition, following the lives of ambitious individuals from diverse backgrounds as they navigate the highs and lows of pursuing their dreams. Set in a bustling metropolis, the series explores the intersecting journeys of a group of characters driven by their desires for success, recognition, and personal fulfillment.

Mission-focus: The series reinforces our mission of groundbreaking, and ambitious by seeing these TV series, so that people can better understand those ambitious careers.

Differentiating: We will donate the money we make in the marathon to charity to help people.

SERVICES

GYM

Intro: This is an ambitious gym that allows people to break out of themselves.

Description: By incorporating these innovative fitness room ideas, you can create a dynamic and inspiring space that caters to the diverse needs and preferences of gym-goers, motivating them to stay active, engaged, and committed to their fitness journey.

Mission-focus: The GYM reinforces our mission of revolutionary, and ambitious by being a place for people to push their limits and reach their ambitions. Differentiating: By reading and looking up books, people can understand their own needs and those of others more quickly, and help others more quickly.

SERVICES

ROCK'N'ROLL

Intro: A concert full of ambition and unwillingness to concede defeat.

Description: A unique concert experience that explores the themes of dreams through a combination of music and visual art. The event takes place in local auditoriums and open-air venues and features performances by various artists from classical, jazz, electronic or indie pop genres. Each performance is inspired by the concept of dreams and aims to evoke the ethereal, whimsical and sometimes surreal nature of the dream world.

Mission-focus: The music reinforces our mission of revolutionary, groundbreaking, and ambitious by music, people gain confidence, wash their souls, and continue to work hard for their dreams.

Differentiating: The average concert is just to immerse people, but not to make people think.

EDUCATIONAL

COMMUNICATE WITH INDUSTRY LEADERS

Intro: A meeting with industry leaders.

Description: This is an annual conference that convenes top executives and pioneers from various sectors including technology, finance, healthcare, and manufacturing. Held in a prestigious conference center in a major city, the event is renowned for fostering groundbreaking discussions on industry trends, challenges, and opportunities. The summit features a series of panel discussions, keynote speeches, and collaborative workshops where industry leaders share insights, showcase innovations, and discuss strategies to drive their respective fields forward. Topics often include the impact of emerging technologies, sustainability practices, economic forecasts, and regulatory changes.

Mission-focus: The meeting reinforces our mission of groundbreaking, and ambitious by this content, people can have a clearer understanding of those industries.

Differentiating: Everyone has ambitions, but the lack of opportunities, through the communication with industry leaders can reach their goals faster.

Initial List EVENTS

AUDIO CONTENT

Intro: It's a series of stories that are revolutionary and groundbreaking.

Description: These individuals' stories highlight the power of resilience, creativity, and determination in overcoming adversity and achieving success. Their journeys serve as inspiration for aspiring individuals around the world to pursue their dreams, make a difference, and leave a lasting legacy.

Mission-focus: The audio reinforces our mission of revolutionary, groundbreaking, and ambitious by letting people learn and hear new content through audio.

Differentiating: Through the exchange of dreams, we will let people find comrades who also pursue their dreams, so as to get encouragement and persevere.

COBRANDING

Valve Corporation

Intro: Work with a game company to create a different, revolutionary game company.

Description: We've partnered with Valve to drive innovation at the intersection of gaming, technology and entertainment. Our partnership combines Valve's unmatched expertise in gaming platforms, virtual reality and digital distribution with our own innovative solutions." Shaping the future of interactive entertainment, immersive experiences, and digital ecosystems, join us as we redefine gaming, entertainment, and more to unlock new possibilities and experiences for players and creators around the world.

Mission-focus: The cobranding reinforces our mission of rgroundbreaking, and ambitious by the game company, thus producing more ambitious games, let people feel more revolutionary experience.

WEB DESIGN

STATEMENTS

STATEMENTS

OLD BRAND

NEW BRAND PYD LOGO ISSUU

DISCLAIMER

This is just a homework exercise for students and will not be used in the field of business. This theme does not replace the original branded content.

TYPOGRAPHY

TIMES

PT Sans

PHOTOGRAPHY

www.pexels.com/ www.pinterest

www.midjourney.com/