GR604 Student Project (Delorean) - Visual Development Guide

Visual Development Guide

STUDENT PROJECT

INITIAL RESEARCH

Rebranding Objective

Regarding the reinvention of the DeLorean, we will position it as an international brand and establish its influence as a luxury car. We can borrow the influence of DeLorean in the Back to the Future movie, establish clubs around the world, and offer a high level of customization and limited car sales.

Key Words

Groundbreaking: Delorean is a man who does not want to be left behind, and he will now choose to make DeLorean a pioneering enterprise. And the competition for vehicles is so fierce that it takes something groundbreaking to get DeLorean into the picture and become an international player.

Revolutionary : DeLorean is an old brand, but at the same time one of its main ideas is to create the future. The combination of nostalgia and futuristic creativity makes DeLorean revolutionary.

Ambitious: DeLorean aims to be an international company and to have an impact in a wide range of industries.

"Live the dream, don't dream your life."

—John DeLorean

ROUND ONE

Rough Sketch 01

Rough Sketch 01

Rough Sketch 01

Rough Sketch 01

Refined 01

Refined 01

ROUND TWO

Rough Sketch 02

Rough Sketch 02

Refined 02

ROUND THREE

Rough Sketch 03

Rough Sketch 03

Refined 03

Lockups in Color

ROUND FOUR

Rough Sketch 04

Rough Sketch 04

Final Logo

Final Logo

VISUAL RESEARCH

1 New Identity Introduction

The term "New Identity Introduction" usually refers to the creation and redesign of a new logo. This process is designed to allow the broader strategy of the company and product reinvention to signal a shift in direction, values, product, or target audience. The introduction of a new logo is a key and important one for the brand as it communicates to people the change in brand image and missio,

2 Logo Anatomy

Logo Anatomy tells us the standard of using Logo. This tells us about the various components of logo design, each of which has the integrity, consistency and brand image of presenting the logo. The structure of a logo is crucial to a brand because it helps people effectively understand and relate to the spirit of the brand.

3 Type Specs

Type Specs refer to detailed instructions and guidelines for the use of typography in design projects. These specifications are useful for ensuring that text is on a variety of media. This includes print and websites. Consistent presentation is crucial. Type Specs are usually part of the design system. It provides references to ensure consistent use of typography across all branded materials and platforms. By adhering to these norms, we as designers can create easy-to-understand and creative designs that effectively communicate the brand message.

4 Main ID colors

"Main ID Colors" means the color specified in the brand identity system. These colors are a fundamental part of the brand identity and were chosen to represent the brand visually across all media and applications and to impress people. The main ID colors were selected for their psychological impact on the audience, cultural significance, and relevance to the brand. In general, there are two types of data to consider: CYMK and RGB.

5 Logo Don’t

This section says that when designing a logo, designers should be aware of some scenarios that cannot be used to ensure that the logo effectively represents the brand and communicates its values. Don't use messy colors, using too many colors can make the logo look cluttered and reduce its impact. Readability is very important, avoid using fonts that are too stylized or difficult to read or mix with backgrounds.

6 Alternate versions of the logo

An alternative version of a logo is a variation of the logo used by a brand in different contexts, which is to ensure consistency and recognisability across different platforms, while maintaining flexibility. These changes are specific to adapt to different Spaces and backgrounds without losing the foundation of the brand's visual identity. These alternatives must adhere to the brand's overall style and guidelines to ensure that the logo continues to convey its message effectively, even if it takes a different form.

Look-a-Like Logos

DISCLAIMER

This is just a homework exercise for students and will not be used in the field of business. This theme does not replace the original branded content.

TYPOGRAPHY

TIMES

PT Sans

PHOTOGRAPHY

www.pexels.com/ www.pinterest

www.midjourney.com/