STUDENT PROJECT
The Delorean Motor Company (DMC) is an American automobile manufacturer best known for producing the iconic Delorean DMC-12 sports car. Founded in 1975 by John DeLorean, the company is headquartered in Detroit, Michigan, with manufacturing facilities in Dunmurry, Northern Ireland.
However, production of the DeLorean DMC-12 was discontinued in 1983, when only about 9,000 units were produced. Despite its short existence, the DeLorean DMC-12 remains an enduring symbol of 1980s pop culture and automotive history. In recent years, efforts have been made to revive the brand and produce new models of the iconic car.
John Zachary DeLorean (January 6, 1925 – March 19, 2005) was an American engineer, inventor, and executive in the U.S. automobile industry. He is widely known as founder of the DeLorean Motor Company, as well as for his work at General Motors.
DeLorean Motor Company (also doing business as Classic DMC) is a US company based in Humble, Texas, established in 1995 by Liverpool-born mechanic Stephen Wynne, using the branding of the defunct automobile manufacturer. It has no direct connection to the original company, but rather supplies parts and services to owners of DeLoreans, such as maintenance, restoration, and the sale of NOS, OEM (original equipment manufacturer), aftermarket, and replacement parts.
The company acquired the former manufacturer's remaining parts inventory and registered its stylized "DMC" logo trademark. It has an authorized dealer in Orlando, Florida and a company-owned location in Huntington Beach, California.
In 2022, the company announced it was entering production on a brand new EV DeLorean, inspired by the DMC-12. The announcement signalled a change for the company from being a seller of "new old stock", into becoming an EV manufacturer.
A petrolhead since his childhood in Liverpool, England, Wynne came to America in the 1980s as a car mechanic to repair British and French cars and then found himself being asked about the then-new DeLoreans, which had exploded onto the market in a blaze of publicity.
John DeLorean founded the DeLorean Motor Company in Detroit, Michigan, on October 24, 1975. He was already well known in the automobile industry as a capable engineer, business innovator, and youngest person to become a General Motors executive.
Unit production was scheduled to begin in 1979, but engineering delays and budget overruns caused the assembly lines to start only in early 1981. Workers at the factory were generally inexperienced; many never had jobs before joining DMC.
The prominent appearance of a DeLorean in the 1985 film Back to the Future and its sequels helped maintain interest in the vehicles.
In October 1978, construction of the six-building, 660,000 sq ft (61,000 m2) manufacturing plant began in Northern Ireland. It was designed and managed by Brodie & Hawthorn Architects of Belfast, and constructed in 16 months by Farrans, McLaughlin & Harvey.
The lack of demand, cost overruns, and unfavorable exchange rates began to take their toll on DMC's cash flow in late 1981. John DeLorean was arrested in October 1982. In the end, sufficient funds could not be raised to keep the company alive. DMC went bankrupt in 1982.
In August 2007, Wynne announced plans to start selling refurbished cars At that time, a DeLorean could be assembled using a combination of new, original, and reproduction parts and a donor car (to still carry a 1980s title) for US$57,500.
Sally Baldwin, the widow of John DeLorean, sued the DMC for misuse of trademarks and images which were never purchased after the bankruptcy of the original company, claiming that they were still owned by his estate.
Established in 1995 by Liverpool-born mechanic Stephen Wynne, using the branding of the defunct automobile manufacturer. It has no direct connection to the original company, but rather supplies parts and services to owners of DeLoreans, such as maintenance, restoration, and the sale of NOS (new old stock), OEM (original equipment manufacturer), aftermarket, and replacement parts.
On December 3, 2009, DMC released a collection of T-shirts and hats in collaboration with streetwear brand The Hundreds, featuring modernized images of the DeLorean in Los Angeles culture-based graphic designs.
In May 2022, DeLorean announced the plan to launch their latest model and concept for an electric car. The company stated the Alpha5 EV will have 300 miles of range and signature gull-winged doors and can reach 60mph in around 2.99 seconds. Additionally, the company announced that the Alpha5 will come with a 100kWh battery.
The DeLorean Motor Company (DMC) was an American automobile manufacturer formed by automobile industry executive John DeLorean in 1975. It produced just one model, from early 1981 to late 1982—the stainless steel DeLorean sports car featuring gull-wing doors. Its history was brief and turbulent, ending in receivership and bankruptcy in 1982. In October 1982, John DeLorean was videotaped in a sting operation agreeing to bankroll drug trafficking, but was acquitted at the subsequent trial on the basis of entrapment.
The DeLorean was featured in the Back to the Future film trilogy (1985, 1989, and 1990) as the car made into a time machine by eccentric scientist Doc Brown, although the company had closed before the first film was made.
In 1995, Liverpool-born mechanic Stephen Wynne founded the DeLorean Motor Company (Texas), an entirely new company not related to the original, located in Humble, Texas, and shortly thereafter acquired the remaining parts inventory, and registered his own stylized version of the "DMC" logo trademark of DeLorean Motor Company (Texas).
The company acquired the former manufacturer's remaining parts inventory and registered its stylized "DMC" logo trademark. It has an authorized dealer in Orlando, Florida and a company-owned location in Huntington Beach, California.
In 2022, the company announced it was entering production on a brand new EV DeLorean, inspired by the DMC-12. The announcement signalled a change for the company from being a seller of "new old stock", into becoming an EV manufacturer.
"Live the dream, don't dream your life."
—John DeLorean
John DeLorean is known for his rebellious streak against the conventions of the auto industry. He left a promising career at General Motors to pursue creating a unique sports car. This spirit of rebellion and reconstruction is a core part of the brand's image, reflecting the desire to break the mold and pursue original ideas. John DeLorean's ambition was to create a new type of sports car that was both luxurious and innovative. That ambition reflects his company's broader vision. The mark of the brand's soul is the relentless pursuit of excellence and the belief in the possibility of turning dreams into reality, that is, revolutionary.
We will revolutionize the future of mobility by developing cutting-edge, creative automotive solutions that enhance the driving experience for customers around the world. So that people around the world can enjoy the high-tech sports car styling.
Regarding the reinvention of the DeLorean, we will position it as an international brand and establish its influence as a luxury car. We can borrow the influence of DeLorean in the Back to the Future movie, establish clubs around the world, and offer a high level of customization and limited car sales.
Groundbreaking: Delorean is a man who does not want to be left behind, and he will now choose to make DeLorean a pioneering enterprise. And the competition for vehicles is so fierce that it takes something groundbreaking to get DeLorean into the picture and become an international player.
Revolutionary : DeLorean is an old brand, but at the same time one of its main ideas is to create the future. The combination of nostalgia and futuristic creativity makes DeLorean revolutionary.
Ambition: DeLorean aims to be an international company and to have an impact in a wide range of industries.
A. Creative ideas
B. Make different choices
C. Strive to pursue their goals
Model car collector
Age: 21
Occupation: Student
Country: Cote d'Ivoire
A. He likes to do interesting assignments because he will think that ordinary math assignments will not attract him.
A. He collects some model cars from famous movies in advance, because these cars have collectible value in some people and can be sold at a high price.
B. He would try to solve mathematical problems multiple times and in different ways, because he thought it safe to have enough solutions.
B. When collecting models, he chooses a variety of colors, because different colors make the collection more interesting.
C. He studied very hard, because he thought it was meaningless not to be the first in the field of mathematics.
C. He will try to contact different sellers to collect models, because he loves the car models in the movie.
A. Creative ideas
B. Make different choices
C. Strive to pursue their goals
The weekly exerciser
Age: 53
Occupation: Fashion magazine editor
Country: Chile
A. She is an editor of a fashion magazine, so she pays close attention to creative ideas from various industries.
A. She likes to go out and exercise every week because it helps her to focus on interesting designs around her that she doesn't normally notice.
B. She faces a lot of different choices in her usual work, because she often has a variety of photos and articles to choose from.
B. She will go to different places to exercise or walk, because the different choices will bring her new enjoyment.
C. She will try her best to do the design well at work, because she does not want the final effect to be bad because of her own work mistakes.
C. She prefers to exercise in quiet places because she thinks they help calm her mind.
A. Creative ideas
B. Make different choices
C. Strive to pursue their goals
Yoga practitioner
Age: 25
Occupation: Independent musician
Country: Spain
A. She often looks for interesting creative inspiration on the Internet, because she likes to use these interesting content in the arrangement or lyrics.
A. She does yoga stretches when she's tired because it makes her mind calm and start thinking about other things.
B. She chooses her words very carefully, because as an independent musician she needs to be very careful about the impact of these choices.
B. She often learns new yoga moves because she believes that different movement choices will have different results.
C. She would delete the song she didn't like and not give it to the client because she didn't think it would meet her requirements.
C. When she does yoga, she meditates for long periods of time because she believes that is the only way to achieve comfort.
A. Creative ideas
B. Make different choices
C. Strive to pursue their goals
People who likes to drive
Age: 36
Occupation: Professional programmer
Country: India
A. He is very interested in new creative ideas, because as a programmer, he needs to update maintenance data frequently.
A. His passion is driving, because he believes that vehicles are loaded with the most interesting ideas and the best technology of our time.
B. He believes that there is not only one solution, because in the design and calculation of the program, there are always unexpected things.
B. He likes to try different brands of cars, because he thinks that after trying more vehicles, he will have more ideas and more choices.
C. He adds a lot of comments to the programs he writes because they help him and others get projects done.
C. He often drives to faraway places during holidays, because it allows him to experience the joy of driving all the time.
A. Creative ideas
B. Make different choices
C. Strive to pursue their goals
People who like to shoot TikTok
Age: 18
Occupation: Student
Country: the United States
A. As a design student, she likes to look for some creative ideas, because she thinks these ideas will bring thoughts to her design.
A. She likes to use TikTok to record things in her life, because it sometimes makes her realize the interesting things around her and become happy,
B. She likes to create a lot of works to make different choices, because her goal is to become a designer, which requires a lot of experience and practice.
B. She posts her designs and creations to TikTok because she finds interesting ideas and additional suggestions from other comments.
C. She will try her best to follow the rhythm of the teacher, because she very much wants to become a qualified designer.
C. She collects TikTok comments and suggestions because she hopes to improve her design thinking through other people's suggestions.
A. Creative ideas
B. Make different choices
C. Strive to pursue their goals
Film lover
Age: 30
Occupation: Designer and model
Country: Brazil
A. As a designer and model, she is very concerned about the new design trends because she needs to follow them in her design creation.
A. She likes to observe the effects of light and shadow in movies because these effects feed back into the graphic design with different effects.
B. She often needs to analyze many things, because she is a designer and a model at the same time, she often has to face different choices.
B. She will watch a lot of different kinds of movies, because these different movies will have a lot of different shooting angles and thinking.
C. She will be able to balance both jobs well, because she loves both jobs and wants to be the best at them.
C. She will cut some clips of good movies, because it is more convenient for her to analyze and watch.
A. Creative ideas
B. Make different choices
C. Strive to pursue their goals
He likes to stay at home
Age: 81
Occupation: Retire
Country: the United States
A. He didn't want to have more creative ideas because he was very old and tired.
A. He didn't want to drive because he didn't think it would give him more fun.
B. He doesn't want to make too many choices because he likes the simple pace of life.
B. He always stays at home because he doesn't like to go shopping all the time.
C. He doesn't have a clear goal in life, because he thinks life is already good.
C. He thinks it's good to be at home because that's where he belongs in life.
A. Creative ideas
B. Make different choices
C. Strive to pursue their goals
Unemployed
Age: 21
Occupation: Drop out
Country: China
A. He didn't want to have more creative ideas because he had just left school and was feeling tired.
A. He doesn't have any creative ideas now, because he's not studying and working now, and he doesn't find anything interesting to do.
B. He has no choice of direction now, because he has just left school.
B. He doesn't want to have too many different options because he doesn't have a job and doesn't know what the future holds.
C. He had no plans for his future, because he fell ill and chose to drop out of school, which disrupted all the arrangements.
C. He doesn't have any goals because he doesn't have a job and he doesn't have his own income.
A. Creative ideas
B. Make different choices
C. Strive to pursue their goals
The current competitors are those sports brands that are already very well known.
A global leader in sports footwear, apparel, and equipment. Strong brand recognition, extensive marketing, innovation in product design and technology, and a broad global presence.
Strong presence in soccer, running, and lifestyle segments. Diverse product line, sustainability initiatives, collaborations with high-profile designers and celebrities.
Known for performance apparel and expanding into footwear and digital fitness. Innovation in performance materials, endorsement deals with key athletes, and focus on health and fitness technology.
Strong foothold in soccer, track and field, and motorsports. Strategic brand partnerships, heritage appeal, and investment in technology and sustainability.
Focus on fitness, running, and CrossFit. Innovation in fitness apparel and footwear, collaborations with artists and designers, commitment to sustainability.
A major player in running and lifestyle sneakers with a significant presence in baseball and tennis. Emphasis on quality and manufacturing standards, strong heritage in running, and strategic athlete endorsements.
Renowned for running shoes and athletic wear, with a strong focus on technology and performance. Advanced footwear technology, commitment to research and development, and strong grassroots connections in the running community.
Outdoor apparel and footwear, known for products designed for hiking, skiing, and mountain activities. Innovative technologies for outdoor clothing, durability, and functionality of products, strong brand heritage in outdoor and adventure sports.
Leader in outdoor apparel and gear, targeting climbers, mountaineers, and outdoor enthusiasts. High-quality, durable products designed for extreme conditions, strong commitment to sustainability, and exploration.
Focus on lifestyle and performance footwear, gaining ground in walking, casual wear, and running. Comfort technology, wide appeal across age groups, and aggressive marketing strategies.
These are some relatively emerging sports brands with certain influence or popularity.
Originally focused on yoga apparel, now expanding into general athletic wear and running. Highquality products, community-building initiatives, and expansion into men’s apparel and fitness technology.
Focus on sustainable footwear, recently expanding into activewear. Commitment to sustainability, innovative use of natural materials, and a strong online presence.
Direct-to-consumer brand focusing on fitness apparel for the youth market. Strong engagement with its community through social media, influencer marketing, and focus on fit and aesthetic.
Swiss company known for its running shoes and recently launched apparel. Innovative CloudTec cushioning technology, premium positioning, and a focus on design and sustainability.
Women’s sports apparel, focusing on inclusivity and sustainability. Wide range of sizes, sustainable materials, and a commitment to empowering women.
Premium cycling apparel and accessories, catering to road cyclists and enthusiasts. High-quality materials, attention to detail, strong community engagement through clubs and events, and stylish, functional design.
Specializes in running shoes with oversized midsoles, targeting runners and outdoor enthusiasts. Unique cushioning technology, distinctive design, and rapid growth through word-of-mouth and community engagement.
Premium lifestyle and performance apparel inspired by the coastal California lifestyle, with a focus on yoga, training, and running. Eco-friendly materials, versatility of wear, and strong emphasis on comfort and style.
Outdoor clothing and gear with a strong emphasis on environmental activism and sustainability. Environmental and social responsibility, durable and repairable products, and brand loyalty built on ethical values.
High-end outdoor apparel and equipment, known for climbing, skiing, and alpine technologies. Premium quality, innovative designs, and durability, with a focus on technical performance and sustainability.
With the further changes of industries and enterprises, this part will meet rivals from all walks of life and be compared with more brands.
Supreme has mastered the art of brand appeal through limited product launches, collaborations, and a strong brand identity rooted in skateboarding culture. It has succeeded in creating a cult following.
By offering fitness trackers and smartwatches that monitor athletic performance, this could become a direct competitor in our athletic space.
REI's commitment to outdoor stewardship, customercentric service and a collaborative business model sets high standards for community engagement and corporate responsibility.
Peloton has transformed home fitness by combining high-quality exercise equipment with streaming content that fosters community and accountability. Its aspirational qualities include innovation in fitness technology and creating a seamless blend of hardware, software, and content.
Apple has a very mature set of systems. For sports brands dabbling in wearable technology, Apple represents the ideal standard in terms of technology, growth and brand loyalty.
The brand has been at the forefront of fusing high fashion with streetwear, influencing clothing trends across various industries, including sports. They cultivate a unique brand image that attracts attention and loyalty.
IKEA has been innovative in making stylish, affordable furniture with a focus on sustainability and customer experience in-store and online.
Beyond Meat is a leader in plant-based meat alternatives, changing the way people think about vegan and vegetarian diets. On the issue of environmental protection, they may become adversaries.
Bowflex provides versatile home fitness solutions. It emphasizes personalized fitness experiences, using technology to create immersive, interactive workouts that fit the user's life.
Veja focuses on eco-friendly athletic footwear, using innovative materials and ethical manufacturing processes. It holds its ground by focusing on sustainability without compromising on style or quality.
5 RELEVANT/GOOD/POSITIVE WORDS
Ambition Expensive Revolutionary Trailblazing Attractive
5 BANKRUPT/STALE/NEGATIVE WORDS
Redundant Stagnant Deteriorating Outdated Stale
Transparent Objective
Modular Famous Plain
Conserving
Trailblazing
Visionary
Groundbreaking
Inspiring
DISCLAIMER
This is just a homework exercise for students and will not be used in the field of business. This theme does not replace the original branded content.
TYPOGRAPHY
PHOTOGRAPHY
www.pexels.com/ www.pinterest
www.midjourney.com/
The Nature of Identity