GR604 Student Project (Delorean) - Visual Standards Guide

Visual Standards Guide

STUDENT PROJECT

Table of Contents

Introduction

Logo Design

Rebranding Objective

Regarding the reinvention of the DeLorean, we will position it as an international brand and establish its influence as a luxury car. We can borrow the influence of DeLorean in the Back to the Future movie, establish clubs around the world, and offer a high level of customization and limited car sales.

Key Words

Groundbreaking: Delorean is a man who does not want to be left behind, and he will now choose to make DeLorean a pioneering enterprise. And the competition for vehicles is so fierce that it takes something groundbreaking to get DeLorean into the picture and become an international player.

Revolutionary : DeLorean is an old brand, but at the same time one of its main ideas is to create the future. The combination of nostalgia and futuristic creativity makes DeLorean revolutionary.

Ambitious : DeLorean aims to be an international company and to have an impact in a wide range of industries.

"Live the dream, don't dream your life."

—John DeLorean

1975

John DeLorean founded the DeLorean Motor Company in Detroit, Michigan, on October 24, 1975. He was already well known in the automobile industry as a capable engineer, business innovator, and youngest person to become a General Motors executive.

1981

Unit production was scheduled to begin in 1979, but engineering delays and budget overruns caused the assembly lines to start only in early 1981. Workers at the factory were generally inexperienced; many never had jobs before joining DMC.

1985

The prominent appearance of a DeLorean in the 1985 film Back to the Future and its sequels helped maintain interest in the vehicles.

1981

In October 1978, construction of the six-building, 660,000 sq ft (61,000 m2) manufacturing plant began in Northern Ireland. It was designed and managed by Brodie & Hawthorn Architects of Belfast, and constructed in 16 months by Farrans, McLaughlin & Harvey.

1982

The lack of demand, cost overruns, and unfavorable exchange rates began to take their toll on DMC's cash flow in late 1981. John DeLorean was arrested in October 1982. In the end, sufficient funds could not be raised to keep the company alive. DMC went bankrupt in 1982.

2007

In August 2007, Wynne announced plans to start selling refurbished cars At that time, a DeLorean could be assembled using a combination of new, original, and reproduction parts and a donor car (to still carry a 1980s title) for US$57,500.

2014

Sally Baldwin, the widow of John DeLorean, sued the DMC for misuse of trademarks and images which were never purchased after the bankruptcy of the original company, claiming that they were still owned by his estate.

1995

Established in 1995 by Liverpool-born mechanic Stephen Wynne, using the branding of the defunct automobile manufacturer. It has no direct connection to the original company, but rather supplies parts and services to owners of DeLoreans, such as maintenance, restoration, and the sale of NOS (new old stock), OEM (original equipment manufacturer), aftermarket, and replacement parts.

2009

On December 3, 2009, DMC released a collection of T-shirts and hats in collaboration with streetwear brand The Hundreds, featuring modernized images of the DeLorean in Los Angeles culture-based graphic designs.

NOW

In May 2022, DeLorean announced the plan to launch their latest model and concept for an electric car. The company stated the Alpha5 EV will have 300 miles of range and signature gull-winged doors and can reach 60mph in around 2.99 seconds. Additionally, the company announced that the Alpha5 will come with a 100kWh battery.

LOGO DESIGN

New Mission Statement

We encourage people to be ambitious , groundbreaking and revolutionary so that they can pursue their unique dreams and goals.

New Logo

New Logo

Logo

Black & White

Logo Anatomy

Logo Anatomy

DELOREAN

Original font inspiration.

DIN Condensed Bold

Inspiration

Logo Anatomy

Logo Anatomy

Design my own fonts

Clear Space

3/4 inch

1/2 inch

1/4 inch

Do’s and Don’ts

Please do not arbitrarily adjust the edge size of the logo.

Do not stretch or twist the logo at will.

DELOREAN

Please do not arbitrarily change the font in the logo.

Please do not change the direction of the logo.

Please do not arbitrarily adjust the edge size of the logo.

Please do not rotate the entire logo.

Please do not arbitrarily change the color of the logo.

Please do not arbitrarily change the spacing of the logo.

CYMK: 0, 0, 0, 100

RGB: 0, 0, 0

HEX: 000000

PMS: Black C

Color

CYMK: 100, 90, 48, 12

RGB: 14, 51, 92

HEX: 0e335c

PMS : Pantone 7463

CYMK: 0, 0, 0, 0

RGB: 255, 255, 255

HEX: ffffff

CYMK: 10, 93, 100, 0

RGB: 217, 47, 22

HEX: d92f16

PMS : Pantone 1795

Typography

Thonburi(Bold)

Thonburi(Light)

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

!@#$%^&*()?><:_+/.[]{}

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%^&*()?><:_+/.“"{}

Canela(Bold)

Canela(Regular)

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

!@#$%^&*()?><:_+/.[]{}

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

!@#$%^&*()?><:_+/.“"{} 【】

DISCLAIMER

This is just a homework exercise for students and will not be used in the field of business. This theme does not replace the original branded content.

TYPOGRAPHY

TIMES

PT Sans

PHOTOGRAPHY

www.pexels.com/ www.pinterest

www.midjourney.com/

STUDENT PROJECT