The Cheltenham Trust Sponsorship Prospectus 2025
A range of sponsorship pa k f
About the trust
Formed in 2014, the Cheltenham Trust is a multi-functional organisation, driven by the health and wellbeing of the community through a careful blend of community, culture and commercialism. Managing some of Cheltenham’s most iconic venues, the trust incorporates Pittville Pump Room, Cheltenham Town Hall, The Wilson Art Gallery & Museum, Leisure at Cheltenham and the Prince of Wales Stadium.
The diversity of iconic heritage, culturally significant and fitness infused establishments elevates the trust’s place within Cheltenham as a pillar for and supporter of the community. We provide several free-to-attend events throughout the year and are a key stakeholder in the wellbeing of our town, voted as the second best place to live by the Sunday Times in 2025.
Our sponsorship programme supports our free events and our work within the town. These packages offer the opportunity to support the trust and the people of Cheltenham whilst generating collaborative branding, perks for your business and your employees. Collaborate with us to reach out to our thousands of guests whilst simultaneously supporting our sustainability as a not-for-profit charitable organsiation.
136,950 attended events
This package includes:
Main Hall Stage Sponsorship
Exclusive sponsorship of the Cheltenham Town Hall main stage
Official naming rights to the CTH main stage
Branded signage within the venue all year round
Company logo on display in front of the stage at each copromotion event
Company logo on all seating plans on our online booking platform
Digital screen advert for you business across the Cheltenham Trust venues
Dedicated social media post announcing your partnership with TCT, tagged in all posts referring to the main stage or CTH events
VIP Hospitality at one TCT signature event (10 pax)
at the Cheltenham Town Hall in 2023
Christmas Light Switch-On
2,500 people watched the free to attend light switch-on in 2023
This package includes:
Named event (e.g. Christmas Light Switch-On, proudly supported by...)
Sponsorship of the stage and entertainment, with company logo in front of the stage
Your logo on website, all marketing materials and social cannels
Onstage promotion of your business and services
VIP hospitality for key clients
Additional bolt-on package:
Complimentary meeting room hire (15 pax.)
£500 per annum (Excluding VAT)
Invitation to special events, such as exhibition launches at the Wilson Arts Centre
Use of TCT venues for photography and branding
Priority booking for Christmas events
208 employees of the Cheltenham Trust working across five landmark sites
This package includes:
Uniform Sponsorship
£3,500 per annum (Excluding VAT)
Company logo on all Cheltenham Trust uniform for the duration of your sponsorship
Your logo on website, digital screens and within the What’s
On Guide as an official Cheltenham Trust partner
Dedicated social media post to announce partnership
10% discount on food and beverage packages when booking hire with the Cheltenham Trust (max. two per annum)
Additional bolt-on package:
Complimentary meeting room hire (15 pax.)
£500 per annum (Excluding VAT)
Invitation to special events, such as exhibition launches at the Wilson Arts Centre
Use of TCT venues for photography and branding
Priority booking for Christmas events
Summer Sounds
at the Imperial Garden Bar
12 shows
free-to-attend in the Imperial Square gardens
This package includes:
Sponsorship of the free-to-attend weekly live entertainment programme throughout the summer
Your logo on the website, all marketing materials and social channels
Dedicated social media post to announce partnership
Branded banner on the stage
Client hospitality packages
Additional bolt-on package:
Complimentary meeting room hire (15 pax.)
£500 per annum (Excluding VAT)
Invitation to special events, such as exhibition launches at the Wilson Arts Centre
Use of TCT venues for photography and branding
Priority booking for Christmas events
Up to 1,172 tickets
£300 per annum (Excluding VAT) at Cheltenham Town Hall
available to an event held in the main hall (avg. capacity 846)
This package includes:
Company logo on all digital e-tickets provided by the Cheltenham Trust
Company logo alongside the event within the What’s On Guide (subject to printing deadlines)
Logo on our website as an official supporter of the Cheltenham Trust
Special offer:
Secure sponsorship for three events and receive a 20% discount as a bundle
Membership Sponsor
at Cheltenham Town Hall
£3,000 per annum (Excluding VAT)
This package includes:
Branding on member digital welcome packs
Branding on any printed media as part of the membership packages
Your logo on website, all marketing materials and social channels relating to Cheltenham Town Hall memberships
Dedicated social media post to announce partnership, with tags in any posts relating to memberships
Ten complimentary duo memberships for your staff/clients
Additional bolt-on package:
Complimentary meeting room hire (15 pax.)
SPONSORSHIPPACKAGESOLD
£500 per annum (Excluding VAT)
Invitation to special events, such as exhibition launches at the Wilson Arts Centre
Use of TCT venues for photography and branding
Priority booking for Christmas events
New membership programme launched at Cheltenham Town Hall
c.1,000 people
Seasonal Parties Sponsor
visit Leisure @ each day throughout school holidays at Leisure@ Cheltenham
This package includes:
£1,000 per annum (Excluding VAT)
Exclusive on-site promotion during the event, including company banners and display stand
Tags in any social media posts and company logo on adverts for the seasonal party
Logo on our website as an official supporter of the Cheltenham Trust
Additional bolt-on package:
Complimentary meeting room hire (15 pax.)
£500 per annum (Excluding VAT)
Invitation to special events, such as exhibition launches at the Wilson Arts Centre
Use of TCT venues for photography and branding
Priority booking for Christmas events
01242 387409
partnerships@cheltenhamtrust.org.uk
Sponsor an Exhibit
at the Wilson Arts Centre
This package includes:
99,476 people visited the Wilson in 2023
Your company name and logo displayed with the exhibit
Sponsorship of exhibits in the museum and art gallery
Your logo on our website
VIP hospitality for key clients
Additional bolt-on package:
Complimentary meeting room hire (15 pax.)
£500 per annum (Excluding VAT)
Invitation to special events, such as exhibition launches at the Wilson Arts Centre
Use of TCT venues for photography and branding
Priority booking for Christmas events
Sign-up before May 2025
Any agreements worth over £1,500 (excluding. VAT) agreed in principal before the 5th May 2025 will receive the following additional benefits;
Free ticket sponsorship to an event of your choice, subject to availability
Free digital screen advertisement for three months across all TCT venues
Sign-up for one year to receive opportunity to have banner/advertisement board at the Prince of Wales stadium
Sign-up for two years or more to receive opportunity to have banner/advertisement board at the Prince of Wales stadium, costs of production covered by the Cheltenham Trust
Bespoke Packages
The Cheltenham Trust has a diverse range of spaces and opportunities for your business to support or sponsor, whether on a one-time-only or on a continuous basis, we would love to chat about any opportunities you may be interested in pursuing with us.
You may have a specific feature or event in mind, or be mindful of your budgets and intentions. Whatever you have in mind, big or small, it’s worth our time to have your support.
To book in a discussion with a member of the team, please email partnerships@cheltenhamtrust.org.uk