FASHION
Make a SCENE
FROM LONG-ESTABLISHED LABELS TO NEW KIDS ON THE BLOCK, CHILDRENSWEAR JUST KEEPS GETTING BETTER. HERE’S OUR 2020 FASHION-FORWARD ONES TO WATCH
W
ith fashion sweethearts like Harper Beckham, Princess Charlotte, Prince George and the KardashianWests setting the internet alight with sales every time they step out in a new look, it’s hardly surprising that the kids’ fashion market is growing at an incredible pace. Anyone who’s anyone has jumped on the mini-me bandwagon, from Dior and D&G to high-street staples and independent designers. But the best of children’s fashion doesn’t just copy adult trends. Though there’s an undeniable demand to be stylish, childlike playfulness and clothes for adventuring continue to reign supreme. And with this in mind, we’ve scoured the SS20 collections to pick out the cream of the crop, selecting brands that stand out from the crowd this year, for both their gorgeous designs and the messages they champion; whether that’s eco-friendly fashion, world peace or just really beautiful clothes that let children simply be (very chic) children.
RASPBERRY PLUM
Art-inspired luxe brand Raspberry Plum thinks of itself as a ‘pioneer of style’ rather than a trend follower. This season it pays homage to expressionist painter Paul Klee’s vivid use of colour with sartorial surprises such as pretty lace sportswear pieces, oversized sunnies and tulletrimmed socks. The line has a nostalgic feel that cleverly draws on the bright colours and exaggerated silhouettes of the 1960s, from fun shift dresses to matching shorts-and-jacket sets. These clothes are seriously groovy. raspberryplum.com
MOLO
Award-winning Danish brand Molo’s innovative new collection, We Are Family features daring prints, clashing patterns, bright colours and statement co-ords, successfully proving once again that this is the coolest of the cool in kid’s fashion. Expressive, imaginative and designed to be different, the range explores the idea of where we come from, finding ourselves in each other and a love of travel, nature and music. Casual, sporty and extremely wearable, Molo clothes celebrate big imaginations and living life to the fullest. molo.com
Dress your little darling up in Molo’s su er res S atterns suc as this vivid heart print dress
