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FROM LONG-ESTABLISHED LABELS TO NEW KIDS ON THE BLOCK, CHILDRENSWEAR JUST KEEPS GETTING BETTER. HERE’S OUR 2020 FASHION-FORWARD ONES TO WATCH
With fashion sweethearts like Harper Beckham, Princess Charlotte, Prince George and the KardashianWests setting the internet alight with sales every time they step out in a new look, it’s hardly surprising that the kids’ fashion market is growing at an incredible pace. Anyone who’s anyone has jumped on the mini-me bandwagon, from Dior and D&G to high-street staples and independent designers. But the best of children’s fashion doesn’t just copy adult trends. ough there’s an undeniable demand to be stylish, childlike playfulness and clothes for adventuring continue to reign supreme. And with this in mind, we’ve scoured the SS20 collections to pick out the cream of the crop, selecting brands that stand out from the crowd this year, for both their gorgeous designs and the messages they champion; whether that’s eco-friendly fashion, world peace or just really beautiful clothes that let children simply be (very chic) children.
RASPBERRY PLUM Art-inspired luxe brand Raspberry Plum thinks of itself as a ‘pioneer of style’ rather than a trend follower. is season it pays homage to expressionist painter Paul Klee’s vivid use of colour with sartorial surprises such as pretty lace sportswear pieces, oversized sunnies and tulletrimmed socks. e line has a nostalgic feel that cleverly draws on the bright colours and exaggerated silhouettes of the 1960s, from fun shift dresses to matching shorts-and-jacket sets. ese clothes are seriously groovy. raspberryplum.com
MOLO Award-winning Danish brand Molo’s innovative new collection, We Are Family features daring prints, clashing patterns, bright colours and statement co-ords, successfully proving once again that this is the coolest of the cool in kid’s fashion. Expressive, imaginative and designed to be di erent, the range explores the idea of where we come from, nding ourselves in each other and a love of travel, nature and music. Casual, sporty and extremely wearable, Molo clothes celebrate big imaginations and living life to the fullest. molo.com
Dress your little darling up in Molo’s suSerIresK SǴ Satterns sucK as this vivid heart print dress
Pair your child’s summer-holiday wardrobe with a pair of these bold sneakers or sandals
OEUF NYC In an earthy palette of grassy green, sky blue, tomato red and rose pink, Oeuf NYC’s new Human Beans range features quirky vegetable prints, simple checks and pretty polka dots. Eortlessly capturing the infectious energy and delightful simplicity of childhood, the timeless brand is the go-to for sustainably-sourced kids’ fashion. e clothes themselves – made exclusively from organic cotton, wool and baby alpaca – are stylishly unshowy. is season’s pieces include sun dresses, rompers, graphic tees and mixand-match co-ords. oeufnyc.com
BONPOINT French children are the best-dressed kids in the world, right? We can thank Bonpoint for that. Loved by fashion sweetheart Harper Beckham, the Parisbased fashion house proves again this season that it’s the epitome of high-end childrenswear, with whimsical designs and signature French elegance. Delicate Liberty-print dresses, cotton pyjamas and jackets are worn alongside contemporary street-style looks and occasionwear pieces, combining heritage with cutting-edge for an unapologetically individual point of view. bonpoint.com
POM D’API With 150 years of shoe-making experience and a wealth of knowledge on children’s feet, Pom D’Api continues to be the go-to brand for the crème de la crème of children’s shoes. It expertly combines contemporary creativity, a touch of the brand’s iconic heritage and a practicality that’s essential in kids’ footwear. New styles for the coming year include simple colour-pop sandals to match bright summer days, and a fresh selection of the brand’s classic Clotaire lace-up boots, the perfect (and hard-wearing) option for growing feet. pomdapi.fr
ZARA KIDS e absolute queen of the high street, Zara Kids’ ranges always make us wish we could still t into size 11-12. Guaranteed to turn heads, the brand eortlessly fuses the coolest of the grown-up trends with a youthful air that no other brand ever quite achieves. Gorgeously eclectic, the new season stomps in proudly with hiking boots and chunky trainers, waxy hunt jackets paired with the prettiest of oral dresses, puer sleeves, bucket hats and combat trousers. ank you Zara, we can always count on you. zara.com
CATIMINI X MAKE MY LEMONADE is collab is giving us chilled summer vibes already... Founder of womenswear label Make My Lemonade, Lisa Gachet, has teamed up French kids’ fashion stalwart Catimini to create a ‘summer smoothie’ line that we cannot get enough of. A delicious fruit salad of juicy colours, bold stripes and tutti-frutti motifs adorn wardrobe essentials, statement pieces and fun accessories. Designed for fun and play, this unisex capsule range is all your little ones will want to wear all summer long. Available from 14 April 2020 in select Catimini stores. catimini.com
MARIE-CHANTAL We’ll just say it: Princess Marie Chantal of Greece really knows what she’s doing when it comes to dressing little ones. Inspired by old-world romanticism, it’s little wonder we’re head over heels for the SS20 range. Liberty fabrics, soft tweeds and broderie anglaise are contrasted beautifully with metallic jacquards, classic denim and neon pops – it doesn’t get much prettier. Marie-Chantal’s designs always guarantee timeless, royalty-worthy style with an oh-so-fashionable edge. mariechantal.com
MINI BODEN While wearing Mini Boden, adventure is a given. Every piece is purposefully designed so that kids can enjoy outdoor fun. Taking inspiration from nature, SS20 celebrates mini explorers, with a nostalgic feel. We see delicate orals and embroideries, picnic-ready ginghams and classic Breton stripes alongside graphic tees, combat trousers and furlined hoodies for windy beach days. is year, the brand is also launching a planet-friendly swimwear line made from recycled shing nets. boden.co.uk
COS KIDS e backbone of any modern mini wardrobe, COS continues to treat us to timelessly chic clothes for little ones season after season, and SS20 delivers the brand’s typical elegantly understated impact. e classic Scandi-style shines through in simple, utilitarian shapes and thoughtful colours. From boxy cotton T-shirts, combat trousers and colourful statement looks, each piece is designed to last far beyond a single season. Kids will love these ever-so wearable wardrobe staples forever. cosstores.com
Scand-chic meets playful prints and colour-blocking in the latest COS Kids collection
First launching her childrenswear line in 2010, the global fashion goddess sprinkles her glorious McCartney magic on everything she designs. Her eco-friendly ranges encourage the youngest generation to use its voices for positive change, and we can’t get enough. is season rainbows are a recurring motif – representing peace, diversity and love – feature across easyto-wear sun dresses, distressed denim co-ords and colourful statement pieces with retro prints and graphic slogans like ‘love more’ and ‘green ngers.’ Stella, we love you. stellamccartney.com STELLA MCCARTNEY
NEWBIE Newbie’s easy-wear, Scandi style is deliciously wholesome. True to form, SS20 celebrates the great outdoors, from the farmer’s vegetable patch and secret garden, to an explorer out at sea. We love the simple, delicate oral dresses, cosy knitted cardigans and the vegetableprinted dungarees and bodysuits. ese are clothes made for learning, discovering and adventuring in. Plus, they’re all sustainably made too! newbiestore.com
