2 minute read
BOUTIQUES
IL GUFO Founded in Italy in 1980, family-run Il Gufo produces clothing and accessories for both boys and girls from newborn up to 14 years. A ne example of Italian craftsmanship, its designs are made from the very best materials – think organic cotton, merino wool, soft leather and cashmere. is season’s Secret Garden line pays homage to nature, with rain jackets, animal-print tees and pretty orals.
313 Brompton Road, Chelsea, London SW3 2DY ilgufo.com
THE LITTLE WHITE COMPANY e Little White Company’s immaculate stores are a favourite with stylish mamas looking for luxury clothes, bedding and toys that are still practical and a ordable. From gorgeous cashmere sweaters to the cutest ballet slippers and pure cotton sleepwear, everything at e Little White Company maintains the simple, elegant aesthetic of the adult collection, but with a touch of childhood magic thrown in, too.
Stores across London thewhitecompany.com
NEWBIE is Swedish lifestyle brand o ers timeless style with a modern twist for the little ones in your life. Its sustainably and eco-consciously made clothes for babies and kids up to age eight bring a hint of wholesome nostalgia to the childrenswear market, with pieces designed for adventure made to be passed down generations. is season, Newbie celebrates exploring the great outdoors, from the garden to the world beneath the waves.
Stores across London newbiestore.com
PEPA & CO Pepa & Co’s clothing for boys and girls from newborn up to eight years capture the best of British and Spanish heritage design. Founded only seven years ago, the brand is loved by the royal family, with Prince George and Princess Charlotte seen in a number of styles, including the page boy and bridesmaid outts for their Aunt Pippa’s wedding. e brand has more recently opened its rst boutique.
40 Elizabeth Street, Belgravia, London SW1 9NZ pepaandcompany.com
BONPOINT Bonpoint is undoubtedly the haute couture of children’s fashion, with in-house design studios and stores all over the globe. Under the artistic direction of Christine Innamorato, each of the Parisian boutique’s pieces is hand-crafted to exacting standards. Bonpoint’s classic clothing range features signature detailing, unrivalled quality fabrics and beautifully intricate patterns and prints, catering for stylish boys, girls and babies.
NATURAL FOR BABY is boutique makes every e ort it can to consider the environment. Stocking brands such as e Little Green Sheep, Le Toy Van and Wooly Organic, each item is made with organic natural materials under the best possible ethical and eco-friendly conditions. e shop itself is run with eco-based policies: electricity comes from a green supplier and notices are made from recycled paper.
78 Balham High Road, London SW12 9AG naturalforbaby.london
