REAL ESTATE THE ART OF SELLING
IN THE COASTAL EMPIRE AND LOWCOUNTRY
Thank You
FOR THE OPPORTUNITY
It is our pleasure to present you with this personalized guide to selling your property. We have earned our reputation for excellence in real estate marketing and client service through creative innovation, distinctive quality, outstanding client service, many years of market expertise, and a genuine passion for what we do.
Sincerely,
Andy, Tom, Carri, & Judd
On the following pages, we discuss the process of listing your property which includes how to prepare the property for the market, our strategic and targeted marketing efforts to find the ideal buyer, the negotiation process, and what to expect between contract and closing. We will also show you how we will communicate and serve you throughout the entire listing process. You are an important part of this process. We feel it is important that you know what to expect along the way. So, we hope you will find this guide to be a valuable resource.
2. MARKETING YOUR PROPERTY
3. LISTING AND SELLING PROCESS
The Reed Team at Charter One Realty are experts in their field. My wife & I trusted in their guidance, deep market knowledge and expertise for both the purchase, and most recently, for the sale of our home. From start to finish, The Reed Team acted with integrity and professionalism. They set realistic expectations and kept us fully informed at all stages of the process. We always felt that our interests were of primary importance to the team.
- Bill & Elspeth Sommerville Durham, NC
1 YOU HAVE CHOSEN THE RIGHT TEAM
WHO IS THE REED TEAM?
Working within the brokerage of Charter One Realty, The Reed Team leverages their business through a powerful and growing first class real estate company that has dominated the Hilton Head and Bluffton market for decades.
ANDY REED
» Co-founder of The Reed Team
» Local Realtor since 1997
» Moved to Hilton Head in 1980, Hilton Head High School Class of 1989
» Played varsity basketball at Virginia Tech and graduated in 1994
» Former Stock Broker and consumer lending banker
» Stephanie’s husband and Nicole, Lauren & Hannah’s dad
TOM REED
» President and Broker-in-Charge of Charter One Realty
» Member of The Reed Team since 2000
» Raised in middle Tennessee, earned law degree from University of Miami
» Former lead Read Real Estate Attorney at one of Hilton Head’s premier law firms before joining Charter One Realty
» Done’s husband and Cole & Erin’s dad
CARRI FUGE
» Member of The Reed Team since 2014
» Raised in Myrtle Beach,SC,
» College of Charleston graduate
» Prior to real estate, worked in the political realm for over 20 years
» Worked in Washington D.C. assisting Senator Strom Thurmond
» Anna’s mother
JUDD TRACY
» Member of The Reed Team since 2018
» Local Realtor since 2009
» Raised in the Chicago area, graduated from UNC-Wilmington
» Prior to real estate, worked in the banking industry for 13 years
» Marlayna’s husband and Emma Kate & Blake’s dad
REAL ESTATE REIMAGINED
The real estate industry as a whole is changing rapidly. The days of the lone general practitioner are vanishing. The Reed Team led the way locally becoming one of the first teams in our market over 20 years ago. These leading innovations continue to this day as The Reed Team approaches the real estate business in an entirely different manner. They understand that consumers today expect and deserve a higher level of service and accountability. They also know that the best way to provide this level of service is through a team of specialists. As such, the Reeds have built a dynamic team of creative and highly skilled professionals that thrive on challenges and exceeding clients’ expectations.
YOU ARE THE FOCUS OF EVERYTHING WE DO
TEAM STRUCTURE
• Reed Team Agent
• Listing Coordinator
• Marketing Coordinator
• Transaction Coordinator
Our team structure for real estate places you, the client, in the center of our operation with a specialist serving you during each phase of your real estate transaction. We are unique and different from other real estate groups. Our team of specialists perform many different tasks in serving you. Every member of our team has responsibilities in the process of taking your property from the listing phase through the successful closing phaseand we go above and beyond in an attempt to make sure we exceed your expectations from service, to advice, to negotiations, to closing.
THE TEAM BEHIND THE TEAM
THE THREE COORDINATOR SYSTEM
COURTNEY MARINE
Your Listing Coordinator
1
NICOLE REED
Your Marketing Coordinator
2
ASHLEY STRICKLAND
Your Transaction Coordinator
3
We have created and fostered an environment for like-minded real estate professionals, management, and support staff - all the best in the business - who strive to meet and exceed our clients’ needs and expectations.
In addition to our team of top-producing Realtors, we have a team of industry specialists supporting us each step of the way.
Our unique support structure consists of a three-coordinator system which provides each sales professional a listing, marketing, and transaction specialist. These specialists attend to specific aspects of every transaction, create and share effective communications, and ensure every step of the process runs as smoothly as possible - freeing the agent to work on finding buyers for your property.
When we decided to move to Hilton Head, we were told the only real estate agents to use were The Reed Team. After buying and selling four properties using them, we couldn't agree more.
They know the market extremely well. In addition, they really tried to learn our goals, and then match properties to meet those goals. Our first property was an ocean front house, that we rented for 3 years until we tore it down to build our dream house. The advice we were given by The Reed Team during that time proved to be right on. The other transactions were for investment reasons, and they all exceeded our goals as well.
There are three things we especially liked about dealing with The Reed Team; first, they would tell us exactly how they felt about a property, and actually steered us away from some we liked. Secondly, they have a very practical, common sense approach about real estate deals. And thirdly, they worked hard on building long-term relationships, they weren't just transaction processors. They stayed very involved during escrow and way past the closings, ensuring that the deal got done to our satisfaction.
We only wish they had an office in southern California when we relocated here.
- Judy & Glen Terbeek, La Jolla, CA
2 MARKETING YOUR PROPERTY
PROFESSIONAL PHOTOGRAPHY
Today’s buyers are utilizing online automated searches where you get one chance to make a first impression. So, the way your home is presented is critical to the amount of attention it receives.
Photography is one of the most important features on a real estate website. Additionally, great print marketing begins with high quality photography that enhances your property.
Showcasing a home through pictures tells a story. It creates excitement, interest, and showing activity. We meticulously stage, light, and strategize photography of the highest caliber using the area’s best professional photographers.
PROPERTY BROCHURES
The Reed Team and Charter One Realty believes that every home has a story to tell. For this reason, we use the most advanced platforms, advertising, and marketing resources to tell the story of your home and properly position your property in the marketplace.
JUST LISTED MAILERS & POSTCARDS
The story is written... It is all about sharing it.
The Reed Team and Charter One Realty showcase your property before the largest pool of buyers with both online efforts and direct mail campaigns. Our proven marketing plan is built around exposure - all of which is tailored to address the specific challenges and opportunities of the Lowcountry real estate marketplace.
Our in-house marketing, print shop, mail center, and Internet marketing departments work swiftly producing high quality marketing materials with new ideas and innovations that set our real estate professionals and clients apart from the competition. From direct mail targeting specific buyers to digital marketing campaigns, the story of your home will be presented to the most qualified buyers.
CLIENT NEWSLETTER MAILINGS
Each month The Reed Team creates a newsletter to send out to clients and prospective clients with local news, available listings, and market data. This is a great vehicle for us to promote your property to the prospective buyers working with The Reed Team.
SOCIAL MEDIA
The marketing team of Charter One Realty and The Reed Team utilize social media to draw consumers to our listings. Your property will be listed on CharterOneRealty.com. Charter One Realty promotes properties through Facebook, Instagram, X (formally known as Twitter) and LinkedIn to engage our user audience to drive traffic to properties on CharterOneRealty.com. The Reed Team posts every listing on its Reed Team Facebook and Instagram page. We leverage these social media tools to promote properties and to share important real estate news and local events in an effort to bring more buyers to your property.
CLIENT DIGITAL NEWSLETTERS
A monthly newsletter with local real estate updates, including statistics, market news, and more is e-mailed to over 15,000 Charter One Realty clients. Also, The Reed Team personalizes this report to send out to its clients and prospects.
The newsletter also includes upcoming events, local news, company happenings, featured communities, community video tours, and articles. All of this is intended to engage the recipient on our website, driving more traffic to our clients’ properties that are listed on CharterOneRealty.com and ExploreHHI.com
MULTIPLE LISTING SERVICE (MLS)
Your property will be entered into both REsides (Hilton Head Island) MLS and Lowcountry Regional (Beaufort) MLS to maximize exposure to all local real estate agents and their clients, plus prospective buyers visiting the MLS websites to search for properties. This allows The Reed Team to use this valuable tool to make your property visible not only to the local real estate community, but worldwide as well.
WWW.EXPLOREHHI.COMTHE REED TEAM’S PERSONAL WEBSITE
• Customizable Consumer website allows buyers easy access to your updated MLS listing
• Averaging nearly 8,000 visitors to the site monthly Our sellers get featured listings on the site
• Set up personalized property searches
• Community Guides are set up to help purchasers learn more about the neighborhoods on Hilton Head Island and in Bluffton
It is not about being online - it is about being found online. We continue to push boundaries and learn new techniques to drive the most relevant buyers to CharterOneRealty.com, maximizing the potential for your property to be found quickly on the web. Our innovative online marketing campaigns place us in top positions on all search engines, which means when your property is listed with Charter One Realty, it will receive maximum exposure, ensuring it is seen by engaged and qualified buyers. SCAN THE
INTERNET MARKETING AND TARGETING
» PPC/SEM (Pay Per Click/Search Engine Marketing)
» Site Retargeting | ExploreHHI.com
EMAIL MARKETING to over 2,000 local agents and their support staff PROPERTY PROMOTION | DIGITAL ADVERTISING
JUST LISTED E-BLAST
The Reed Team is simply the best. Unquestioned integrity and always acting in the best interest of the client. You can trust them and count on them to get the job done in an efficient and timely manner.
- A. Prillaman Hilton Head Island, SC
LISTING & SELLING PROCESS:
LET’S GET STARTED
3
“Our goal is to give you the best real estate experience you have ever had.”
THE PREPARATION
“From your very first phone call and beyond, we are committed to exceeding your expectations”
PLANNING TO SUCCEED
Only proven systems and expert marketing strategies can consistently deliver results. The Reed Team offers our sellers a business plan that strives to increase the perceived value of a property by using proper pricing, effective property presentation, and laser targeted marketing efforts. We have procedures in
place for first impression planning, showing management, and feedback. When an offer is received, we implement negotiation strategies to put you in a position of strength. Once under contract, we have proven closing and transaction management processes to manage the hundreds of variables involved.
GETTING STARTED
GOALS
During our interview we ask many questions to understand your specific objectives. We need to know something about you before we can help you create a pricing, marketing and negotiation strategy.
Whether you are trying to maximize profit, avoid loss, or simply move on to another chapter in your life, our goal is to sell your property for top dollar. Once your priorities are understood, a marketing plan and targeted advertising campaign will be implemented to meet your goals.
PRICING
In advising you as to your pricing strategy, we will consider factors such as:
» Inventory Levels
» Neighborhood Analysis
» Price Trends
» Negotiating Spreads
» Economic Factors Impacting Pricing
» Days on Market
In addition to decades of experience in your community, we utilize tools such as data from the MLS and proprietary market reports to help illustrate regional, local, and neighborhood trends. We go way beyond the traditional comparable market assessment (CMA) to understand the dynamics of the Hilton HeadBluffton real estate market so that we can give you the best advice possible.
FIRST IMPRESSIONS
When you list your property for sale, your property changes. It moves from being your “home” to being a marketable “house”. In other words, it becomes a commodity. How it is presented to potential buyers, both online and in person, matters.
Our goal is to help you make your property look its best so that it stands out and shines above the competition. As such, before we send our professional photographers or list the property, we will walk through the property with you to make suggestions on repairs, updates, etc. so that you can get top dollar for your property. You only get one chance to make a first impression. So, we want to make sure that you put your best foot forward from the first day of the listing.
Preview Your Property
We will prepare a detailed property description which will enable us to prepare the most effective brochures possible. We will take notes, room by room, regarding finishes, details and all of your comments regarding things you want us to know about your home.
Offer Suggestions To Maximize Your Ability to Sell
Sometimes just a few small changes make a big impact. We will give you advice on how to prepare your home to present it in the best condition to obtain maximum sales results.
YOUR OWN DEDICATED LISTING COORDINATOR
» Acts as a liaison between you and your agent with The Reed Team
» Enters initial listing documents
» Enters and maintains listing in MLS
» Aquires county tax records
» Acquires elevation certificate if available
» Acquires plat/survey maps if available
» Acquires rental history/proforma
» Coordinates professional photography
» Schedules MLS broker tour
» Enhances listing on Realtor.com
COURTNEY MARINE
» Enhances listing on LuxuryRealEstate.com if property is listed at over $500,000
» Coordinates Property Disclosure with you
» Coordinates Annual Expense Sheet with you
» Coordinates any changes to showing instructions with you
» Coordinates any requested listing modifications with you
» Adds listing to community website (where applicable)
» Provides copies of all documents to you
YOUR OWN DEDICATED MARKETING COORDINATOR
» Sends “Just Listed” E-Blast about your property to all local real estate agents and support staff
» Creates and sends a “Just Listed” mailer or postcard about your property to your targeted mailing database
» Creates professionally designed brochures and/or flyers to be printed and placed in your property for prospective buyers
» Sends “Broker Tour” E-Blast about your property to all local real estate agents and support staff
» Creates Broker Tour critique sheets for real estate agents to fill out during the tour regarding your property
NICOLE REED
» Creates social media posts promoting your property to targeted audience
» Sends “Price Adjustment” E-Blasts about your property to all local real estate agents
» Posts and promotes any open house events involving your property on social media platforms
» Creates and coordinates market update report mailings to underline The Reed Team’s professional presence and reputation in specific communities
» Creates and coordinates any other marketing required by The Reed Team for your property
COMMUNICATION & NEGOTIATIONS
Our mutual objectives are to sell your property at the highest price in the shortest amount of time possible with the most favorable terms and the least amount of hassle!
HOW WE COMMUNICATE WITH YOU DURING THE LISTING
Communication is an area where many REALTORS® fall short. In surveys conducted by NAR (National Association of REALTORS®), lack of communication from their agent was the number one complaint from sellers. We are committed to being proactive in the marketing of your property and to keeping you informed throughout the listing process.
» We obtain feedback from agents who show your property. This provides opinions and suggestions from agents and buyers who have seen your property and includes comments that are helpful in our marketing and pricing.
» Realtor Tour. This tour is very important and helpful in showcasing your property. It allows real estate agents to view your property and inform any prospects of the attributes of your property. We also gain excellent feedback from the agents regarding pricing along with other thoughts and suggestions.
» We keep you informed through regular updates. These updates are one of the most important services we provide. Updates include a summary of the showing feedback, market updates including price adjustments and sales of relevant properties in your neighborhood, as well as a synopsis of the marketing efforts we are making on your behalf.
WHAT HAPPENS WHEN AN OFFER COMES IN? | THE NEGOTIATIONS
Through many years of experience, we have a wealth of knowledge and strength that The Reed Team brings to the negotiating table. When offers are submitted on your property:
The Reed Team will evaluate and advise you how best to respond to reach your goals. We will highlight the positive and negative aspects of the offer and make specific recommendations for modifications that may be needed to structure a contract that meets your best interests.
The Reed Team will prepare your counter offer, manage the negotiations, and provide expert consultation from the initial offer through inspection items and all the way to closing. With each, we will negotiate until there is a mutual agreement.
YOUR OWN DEDICATED TRANSACTION COORDINATOR
ASHLEY STRICKLAND
» Confirm earnest money has been deposited with the closing attorney or the real estate company
» Send the executed contract and all necessary documents to your attorney to initiate the closing process
» Obtain a pre-approval letter and commitment letter from the buyer’s lender
» Coordinate with the selling agent regarding loan approval if lending is involved
» Confirm that appraisals and necessary surveys have been ordered in a timely manner
» Coordinate the property inspection
» Coordinate the estimates and the actual repairs, if needed
» Coordinate access for the appraiser and inspector
» Coordinate the execution of any necessary contract amendments during the transaction process
» Coordinate the termite inspection with your law firm
» Coordinate the final walk through
» Communicate and coordinate with you, your attorney, any lender, and the selling agent throughout the closing process
As out of town buyers, we appreciated the low key and highly professional staff at The Reed Team. Our agent was a consummate professional who gave us straight talk and sound advice. It was this thoroughly professional approach that made it possible for my wife and me to invest in a real estate market in which we had limited experience. We also greatly appreciated the collegial approach by all members of The Reed Team staff and their persistent follow through. All in all, I highly recommend The Reed Team to anyone seeking to enter the Hilton Head real estate market.
- Mark & Janis Rosen
OUR RESULTS
THE REED TEAM HAS CLOSED
$ $ 1.2
SINCE 1998
REVIEWS FIVE STAR
“Tom is one of the best Realtors that we’ve worked with. He has an intricate knowledge about the area in general and the local housing market in detail. He understands his customers’ needs and matches them with exceptional skill to the product inventory at the time. It’s a pleasure not to have to worry about missing something. We completely trust that Tom has taken the time to understand us and our goals and objectivesand he has the skill set to match that understanding to the right product choices.”
- Greg Landry
“Judd was instrumental in our successful purchase of a second home in Hilton Head. Judd was proactive and engaged while we evaluated options from afar. Judd went out of his way to understand our needs and suggest potential homes but also spend time helping us understand the pros and cons of different areas on the island. He found great homes for us to look at that matched our interests but also exposed us to the different communities. At the end of our first day of seeing homes we made an offer and subsequently closed on a home. We found ourselves in a competitive situation and Judd guided us to a successful outcome. Judd remained engaged throughout and led us through preclosing and closing processes. He continues to provide advice, insight, and contacts when needed. A great guy and consummate professional.”
- John Dandolph
“It has been our pleasure to know and work with Carri over the past 5+ years. We found Carri to be very professional, and personal in our business dealings. We bought with Carri our 1st home in Hilton Head, SC. She was very patient and helpful in guiding us to a decision we made on this purchase. We had been looking on and off for a over a year, and Carri was instrumental in helping us make this life changing purchase. Carri was resourceful and patient with us, with no pressure to buy, which we appreciated greatly. Even after our purchase 31/2 years ago, Carri keeps in touch with us: A very nice touch. After our purchase with Carri was able to guide us to a good property management company to oversee our home here, which is a big relief. In closing, I would highly recommend Carri to anyone looking to sell or purchase a home. She will not disappoint.”
- Steve & Miriam Slome
“Andy was recommended to us when we were ready to purchase a lot in our favorite vacation spot, Sea Pines, and he helped us find the perfect homesite. As our plans changed, we knew Andy could help us get the best price for selling our lot and he did. We came to Andy again when we decided to purchase a villa/home in Sea Pines. As a longtime Realtor on the island, he knows and understands the market and helped us every step of the way. We are delighted with our new home and lifestyle choice. Andy gave us good solid advice along the way and helped make our transition to retirement easier. In addition to being our real estate go-to professional we are proud to also call him friend.”
- Rudy & Lynette Shields
“As I approached retirement several years ago, my wife and I considered a HHI purchase. Exploring this possibility was facilitated by Andy Reed of Charter Realty. We met with Andy off and on during our visits and have been very much helped in learning the pros and cons of various communities and individual homes. Andy always made himself available at our convenience during this process and followed up in a manner that kept us appropriately informed without feeling pressure to make a purchase. We have found Andy to be highly professional and customer focused, just what one would be looking for in selecting representation in a purchase such as this. Although we have not yet decided to make a move, we will not hesitate to follow with him and highly recommend him to others to do the same. Please feel free to contact us if any questions.”
- Bob & Barbara Kight
“I have been doing business with the Reed Team at Charter One Realty for a number of years. My experiences with any member of their staff have always been most positive and helpful. Their approach is to listen to your goals, present a very thorough overview of the options that they recommend, and patiently help you to make a successful no pressure decision based on their extensive knowledge of the market area. I would not hesitate to recommend the Reed Team as a terrific source of information and true professionals in their field.”
- John Wolf
“When I first inquired about property on HHI, I contacted several realtors. None of them inspired confidence. I then met Tom Reed of the Reed Team. From my first conversation with Tom, I knew I had met someone who would guide me toward the correct real estate decision. This judgment has stood the test of time from both a satisfaction and investment perspective. With Tom’s assistance, I am currently working toward my next real estate purchase on HHI. I strongly recommend Tom Reed and his associates.”
- Arnie Nothnagel
“When we decided to move to Hilton Head, we were told the only real estate agents to use were the Reed Team. After buying and selling four properties using them, we couldn’t agree more. They know the market extremely well. In addition, they really tried to learn our goals, and then match properties to meet those goals. Our first property was an ocean front house, that we rented for 3 years until we tore it down to build our dream house. The advice we were given by the Reed Team during that time proved to be right on. The other transactions were for investment reasons, and they all exceeded our goals as well. There are three things we especially liked about dealing with the Reed Team; first, they would tell us exactly how they felt about a property and actually steered us away from some we liked. Secondly, they have a very practical, common-sense approach about real estate deals. And thirdly, they worked hard on building long-term relationships, they weren’t just transaction processors. They stayed very involved during escrow and way past the closings, ensuring that the deal got done to our satisfaction. We only wish they had an office in southern California when we relocated here.”
- Judy & Glen Terbeek
