Carolyn Smith - Senior Graphic Designer

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AISLING GORMLEY

Sunshine Coast Council

aisling.gormley@sunshinecoast.qld.gov.au 0448 726 517

cccumulate@gmail.com 0409 059 270

Dear Aisling,

I was delighted to receive your email regarding the opportunity to interview for the Senior Graphic Designer position with the Sunshine Coast Council.

As the Senior Graphic Designer at a Noosa Design Group, where we specialise in “Graphic Design Solutions for Business,” I have developed a robust skill set that aligns well with the role requirements. After reviewing the position description, I am confident that my extensive experience in design strategy, brand alignment, and creative development would make me a valuable addition to the Marketing and Communication team in the Business Performance branch.

I am excited about the opportunity to contribute to the Council’s mission. Thank you very much for your time and consideration. I look forward to discussing how my background and skills align with the goals of Sunshine Coast Council.

Kind regards,

Sunshine Coast 0409 059 270

CURRENT ROLE, SENIOR GRAPHIC DESIGNER RESPONSIBILITIES

• Provide high-quality, contemporary, best-practice and creative graphic design services and advice to our clients.

• Build and manage positive relationships with clients.

• Develop graphic design assets for our clients including, but not limited to, plans, strategies, magazines, events, promotional items, print and digital assets and signage.

• Design within existing campaign creative or develop new campaign creative when required.

• Ensure all graphic design adheres to the client Brand Guidelines.

• Manage assigned client base and graphic design workflow with competing deadlines.

• Manage assigned graphic design workflow from receipt of brief through to final production.

• Coordinate print production and ensure high quality, cost effective and sustainable graphic design work for company and client publications and promotional material.

• Contribute to the identification of business opportunities to improve branch services delivery.

• Participate as an active team member in an environment that practises skill and knowledge sharing.

• Ensuring personal safety and the safety of others by following company policies and procedures, cooperating with all reasonable instructions and actively participating in all health & safety training and consultation.

• Such other relevant duties as required from time to time which would generally fall within the scope of this position.

RELEVANT EXPERIENCE FOR POSITION NUMBER 70004840

• Advanced Diploma of Graphic Design

• Diploma of Photography

• 19+ years graphic design experience: digital and print environments

• Advanced working knowledge of Adobe CC

• Proficiency in Microsoft and Canva design

• Advanced pre-print/publishing skills

• Extensive experience in all aspects of the design industry

• Professional and creative services, from client liaison to final art and production

• Production and adherence to corporate brand guidelines

• Collaboration with cross-functional teams

• Management of digital asset systems

• Possession of a current “C” class Driver’s Licence

BRIEF:

DESIGN BRIEF EXAMPLE BOOM SHANKAR CLOTHING

Create a set of digital designs for the “sales promotion”

Take your pick on what you feel fits best with the Boom brand. There are no hard and fast rules, but through our 2 variations and testing we should be able to determine what has the best cut-through.

Approved Copy: “Black Friday Sale! 30% OFF!”

Approved Sale Product: Any 5 products from the outlet

OUTPUT:

GIF AD - 1:1

IMAGE AD - 1:1

WEBSITE BANNER - 2700 px x 1200 px

EMAIL LAYOUT (800 px wide by 3000 px max length)

EDM Layout must include:

Fun eye-catching graphic with the copy: “Black Friday Sale! 30% OFF!”

Space for copy AND a button

Buttons ($150 & UNDER, $99 & UNDER, $50 & UNDER)

1 x Graphic of deep etched products to make an outfit that is $99 and under.

Space for Klaviyo catalogue

PLAY

EMAIL LAYOUT

DESIGN BRIEF EXAMPLE PERFECTION FRESH CLOTHING

Create a pitch deck for PERFECTION FRESH, an Australian family agriculture business.

Using the new Brand Guidelines create an engaging PowerPoint deck that can be adapted for the following purposes:

1. To introduce the brand to potential wholesalers (supermarkets and other food outlets).

2. To introduce the brand to customers at point of sale presentations (supermarket tastings).

3. To familiarise new employees with the scope of the business.

The final deck was a 60 slide document including process maps, organisational charts and a history of the company. I used master slides with editable text so the client could adjust information while maintaining design integrity.

Menus • Brochures • Signage

Logo Development from Brand Guidelines

Corporate Booklets

ACKNOWLEDGEMENT OF COUNTRY

Sunshine Coast Council acknowledges the Sunshine Coast Country, home of the Kabi Kabi peoples and the Jinibara peoples, the Traditional Custodians, whose lands and waters we all now share.

We recognise that these have always been places of cultural, spiritual, social and economic significance. The Traditional Custodians’ unique values, and ancient and enduring cultures, deepen and enrich the life of our community.

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