Maeva - CC Smith Application

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KELLIE ARMSTRONG

Maeva Hospitality

1300 490 408

kellie@maevahospitality.com.au

CC SMITH

Graphic Designer 0409 059 270

cc.birt@bigpond.com

Dear Kellie,

I was very excited to see your Graphic Designer position advertised, as I am familiar with your venues, love your brand and I think we would be a great fit. With a background in hospitality design and branding, I bring creative confidence and in-depth knowledge of the intricacies of this industry. As a Graphic Design professional, I am confident in my ability to contribute effectively to Maeva Hospitality. The prospect of collaborating within such a dynamic and diverse portfolio of hospitality venues on the Sunshine Coast is incredibly appealing.

I am expert in using the Adobe Creative Suite (Photoshop, Illustrator, InDesign), I have extensive expertise in most outputs for digital and print design. In addition to my proficiency in design tools and graphic design experience, I bring to the table photography/video production and editing skills for creating dynamic visual content.

I am particularly drawn to the challenges outlined in the role description, including end-toend visual content creation and developing design concepts from scratch in collaboration with key stakeholders. Additionally, I am eager to contribute to the management of websites, in-house digital screens, and the creation of EDMs and promotional artwork for Maeva Hospitality’s various venues.

I thrive on the intensity of tight deadlines and juggling multiple projects. I have become expert at managing workflow while maintaining vigorous attention to detail. I am a strong communicator and take great pride in the design work I create. I always strive to deliver an effective, focused, and on-target product. My career goals are to continue to learn and grow as a Creative, stay ahead of the curve and have fun on the way.

Thank you for considering my application. I am eager to further discuss how my skills, experience, and passion for design align with the objectives of Maeva Hospitality. I am available at your earliest convenience for an interview and look forward to the opportunity to contribute to your team.

Warm regards,

0409 059 270

DESIGN SKILLS

• 19+ years graphic design experience: digital and print environments

• Advanced working knowledge of Adobe CC: InDesign, Photoshop, Illustrator

• Working knowledge of Adobe CC: Premier Pro, Premier Rush & After Effects

• Advanced pre-print/publishing skills

• Production and implementation of brand guidelines

• Collaboration with cross-functional teams

• Web interface design and back end management

• Advanced content creation

• Photography production & editing

• Video editing production & editing

• Management of digital asset systems

• Data base management and EDM production

PERSONAL SKILLS

• Creative, reliable, hard-working, enthusiastic

• Team player in the collaborative environment

• Love to run with the ball when I get a chance

• I genuinely enjoy finding positive and innovative solutions to difficult problems

• I am passionate about researching future trends in Design, Innovation and Technology

2011 – 2012

SUNSHINE COAST TAFE

Advanced Diploma of Graphic Design

Diploma of Photography

2011 – 2012

GOLD AWARD

Southern Cross Package Design Awards (2012) National Design Competition - Proctor & Gamble

2011 – 2012

BEST CORPORATE

IDENTITY GUIDE

Graduating Student Award

Sunshine Coast TAFE

VINCENT RICKETTS

General Manager

Private Label Dynamics

0406 966 195

LYNDAL CHASE

Graphic designer & Leading Vocational Teacher

Sunshine Coast TAFE

0407 533 838

Brand marketing

Graphic design & content creation

Photography production and editing

Video production and editing

Website design and management

Social media content, management & analytics

Packaging design and implementation

2002 – 2005
FREELANCE PRODUCTION DESIGNER & ART DIRECTOR (FILM) 2 Director Star
2012
OF GRAPHIC DESIGN DIPLOMA OF PHOTOGRAPHY SUNSHINE COAST
2011
DIPLOMA
TAFE 4
2018
2015 –
BORDERTOWN BRAND MANAGER
5
GRAPHIC DESIGNER MARKETING & EVENTS
2005 – 2015 FREELANCE
3 RESUME
2017
ZOO - MUSIC VENUE CO-FOUNDER & DIRECTOR Graphic design Marketing Media Events
1992 -
THE
1

2021

– 2020 JPG DESIGN GRAPHIC DESIGNER Print & digital design Digital marketing Social media Business branding Packaging Signage Welcome to the Sunshine Coast. HolidayNoosa Accommodation Important information and handy guides for your stay. HolidayNoosa Accommodation 6
2018
- 2022 PRIVATE LABEL DYNAMICS GRAPHIC DESIGNER Label & packaging design Print & digital design Photography Business branding Digital marketing Social media 2020 - 2021 LYNDAL CHASE & CO GRAPHIC DESIGNER Print & digital design Digital marketing Social media 7 Creative cc@verystationery.com 2022 SYNAPSIS CREATIVE GRAPHIC DESIGNER Magazines & flyers Presentations Animation Video production Audio editing 8 2022 - 2023 SUNSHINE COAST TAFE TEACHER - GRAPHIC DESIGN 2023 TOP TEACHER GRAPHIC DESIGNER Graphic design Creating engaging products for early childhood environments 2024 NOOSA DESIGN STUDIO SENIOR GRAPHIC DESIGNER Print & Digital Design Clients include Bistro C, Pucca & Sunshine Beach Surf Club Restaurant 9 10 YEAR ONE Welcome to Teacher: Miss Jane Assistant: Jo Luke PREP B 2024 Josie PREP B 2024 Ruby PREP B 2024 Coco PREP B 2024 Charlie PREP B 2024 11

Hospitality Brands

BOWERY

Cocktail Bar - Fortitude Valley, Brisbane

BAR OF THE YEAR - GOURMET TRAVELLER - 2010

THE BUFFALO CLUB

Fine Dining - Fortitude Valley, Brisbane

BEST RESTAURANT (QLD) - GOOD FOOD AWARDS - 2010

SKYROOM

Cocktail Bar - Fortitude Valley, Brisbane

FINALIST - BAR OF THE YEAR - GOURMET TRAVELLER - 2011

BORDERTOWN

Casual Dining - Noosa Heads

TOP 10 BURGERS ON THE COAST - URBAN LIST - 2015

TOP 10 TACOS ON THE COAST - URBAN LIST - 2016

TOP 10 COCKTAIL BARS ON THE COAST - URBAN LIST - 2017

In all of these ventures I have been part of the development and design team from day one. In the food and beverage industry, every brand, product and venue has it’s own challenges and that is what always keeps the work exciting. I love working with the passionate and dedicated people that are drawn to the “business of food”.

As Brand Manager for these venues, I was responsible for all design work (print and digital) from conception to completion. Logo’s, brand guidelines, menu’s, signage, advertising, websites, EDM’s & content creation. I produced and edited photography and video as well as directing professional shoots. I love working with the back of house and marketing to create menus that are not only aesthetically appealing but drive sales in calculated directions.

#burgersortacos

there’s a new taco in town

there’s a new taco in town

STREET | URBAN | CREATIVE

To express, explore, create, innovate. Food for the soul is our thing, delivered in a way that engages and excites Watch trends, set trends, but never really follow trends.

LO-FI | HI-TECH

Keep it local, Keep it slow Create spaces that make people happy. Partner with like minded people. Use technology to make engagement, easy, fun, exciting and cool.

there’s a new burger in town there’s a new burger in town adios amigos

DESIGN BRIEF EXAMPLE

BRIEF 1:

Create a set of digital designs, advertising our “new arrivals” and including 5 pieces from the new collection.

OUTPUT:

GIF - 5-10 IMAGES (Carousel) 1:1

GIF - 5-10 IMAGES (Carousel) 4:5

GIF - 5-10 IMAGES (Carousel) 9:16

LIFESTYLE VIDEO - 15 SECS 1:1

LIFESTYLE VIDEO - 15 SECS 4:5

LIFESTYLE VIDEO - 15 SECS 9:16

BRIEF 1. GIFS

PLAY PLAY

PLAY

BRIEF 1. VIDEOS

PLAY PLAY PLAY

PLAY

DESIGN BRIEF EXAMPLE

BRIEF 2:

Create a set of digital designs for the “sales promotion”

Take your pick on what you feel fits best with the Boom brand. There are no hard and fast rules, but through our 2 variations and testing we should be able to determine what has the best cut-through.

Approved Copy: “Black Friday Sale! 30% OFF!”

Approved Sale Product: Any 5 products from the outlet

OUTPUT:

GIF AD - 1:1

IMAGE AD - 1:1

WEBSITE BANNER - 2700 px x 1200 px

EMAIL LAYOUT (800 px wide by 3000 px max length)

EDM Layout must include:

Fun eye-catching graphic with the copy: “Black Friday Sale! 30% OFF!”

Space for copy AND a button

Buttons ($150 & UNDER, $99 & UNDER, $50 & UNDER)

1 x Graphic of deep etched products to make an outfit that is $99 and under. Space for Klaviyo catalogue

BRIEF 2. STYLE 1

PLAY

BLACK FRIDAY SALE! 30% OFF! BRIEF 2. STYLE
2

PLAY

CC SMITH Graphic Designer 0409 059 270 cc.birt@bigpond.com

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