IMPROVING LIVES THROUGH DELICIOUS FOOD
MARCH EDITIONS
Many of your most-loved Simply Lunch products have been refined to deliver a richer and even more flavourful experience in every bite—crafted to delight your taste buds like never before.
Minor adjustments to existing products, or complete refurbishments to various products, helps to ensure that our customers continue to remain satisfied with every aspect of our products.
TRENDS
77% Of consumers think premium choices are a good way of treating yourself.
Chefs are responding by transforming traditional, simple dishes into premium options, and serving up elevated versions of classic foods. Increasing demand for high-end products that entice consumers by offering them an exciting experience.
46% Of consumers consider premium bread to be an affordable treat.
Premium offerings will be in a good position to do well, with a refocus on quality over quantity.
Consumers will be more willing to pay extra for knowing exactly what is in the food as well as the origins.
IMPROVED PRODUCTS
(DD07811) Cheese & Caramelised Onion (DD06135) Tuna Crunch (SS09085) Prawn Cocktail
(DD07810) Double Egg Mayonnaise
(BB16699)
Bacon Stone
Baked Roll with Sourdough (BB16700)
Sausage Stone
Baked Roll with Sourdough (BB17012) Ham & Mozzarella
Croissant
DELISTING PRODUCTS
(BB1697)
Bacon Roll (BB16698) Sausage Roll (BB17011) Ham Cheese Croissant (DD07052) Egg & Cress Sandwich (DD07011)
Cheese Coleslaw Sandwich (DD06132)
Tuna Sweetcorn Wrap (SS09083) Smoked Salmon Simply Special
SOCIAL ASSETS
We’ve created a set of social media assets to showcase our new and improved food range. These visual and design assets will be showcased across our social media platforms to generate excitement, engage our audience, and emphasise the unique flavours and quality of our latest offerings.
ONE PAGER
Our latest one-pager is designed to be a user-friendly document that showcases our new and improved products. It offers a comprehensive yet concise overview of the key improvements and innovations/changes we’ve made, ensuring you have all the essential information at a glance. Whether you need quick insights or a deeper understanding, this resource keeps you informed and up-to-date with our latest offerings
DD07810
DoubleEgg Mayonnaise Aclassiceggsandwichcontainingan increasedfillofhighprotein,creamyegg mayonnaiseandplacedonmalted bread,toprovideadditionalrichness.
DD07811
DD06135
TunaCrunch Wrap
BROCHURE UPDATE
The updated brochure aims to provide a clear and detailed display of right-hand the products that will be included in the April Refresh.
The resonating product name, description and product code are displayed both underneath and on the left of the product image – Additionally they are easily identified by either 'New' or 'New & Improved' inserted in the top righthand corner of the product.
Each products also displays the product code alongside the respective icons needed.
THE PRODUCTS NEW!
NEW! SS09085 PRAWN COCKTAIL
Prawns with Marie Rose sauce and lettuce on malted bread.
Shelf Life: 5 days
Guaranteed Shelf Life: 2 days
Features a rich blend of creamy mayonnaise, crisp lettuce, tomato, and a hint of tangy lemon, complemented by prawns topped with Marie Rose sauce.
NEW! DD07811
CHEESE & CARAMELISED ONION
Mild cheddar cheese and caramelised onion chutney with spinach on malted bread.
Shelf Life: 4 days
Guaranteed Shelf Life: 2 days
Containing an increased amount of mild cheddar cheese for a deeper fill, combined tangy onion chutney, creamy mayonnaise and added spinach, which provides a crisp bite.
NEW! DD07810
DOUBLE EGG MAYONNAISE
Egg mayonnaise on malted bread.
Shelf Life: 5 days
Guaranteed Shelf Life: 2 days
Contains an increased fill of high protein, creamy egg mayonnaise. Placed on malted bread.
NEW! DD06135
TUNA CRUNCH WRAP
Tuna and sweetcorn mayonnaise with red peppers and lettuce in a white tortilla wrap.
Shelf Life: 4 days
Guaranteed Shelf Life: 2 days
This product is the perfect protein packed wrap. The additional red peppers, alongside the tuna and sweetcorn, provide a burst of both flavour and texture. Served with a generous helping of seasonal lettuce and mayonnaise and placed in a white tortilla wrap.
OUT WITH THE OLD… IN WITH THE NEW
Many of your most-loved products have been refined, delivering a richer, more flavourful experience in every bite. From upgraded ingredients to an elevated overall quality — crafted to delight your taste buds like never before.
HAM & MOZZARELLA
Smoked ham with added water and mozzarella on a croissant.
Shelf Life: 4 days
Guaranteed Shelf Life: 3 days
A flaky, buttery croissant filled with smoked ham and melted mozzarella, offering a rich, savory flavor that perfectly complements the melted cheese.
BB16700 SAUSAGE STONE BAKED ROLL WITH SOURDOUGH
Pork sausage on a stone baked ciabatta roll with sourdough.
Shelf Life: 4 days
Guaranteed Shelf Life: 3 days
When heated the stone baked ciabatta roll transforms to give a crisp texture whilst maintaining its soft middle base.
BB16699 BACON STONE BAKED ROLL WITH SOURDOUGH
Back bacon in a stone baked ciabatta roll with sourdough .
Shelf Life: 4 days
Guaranteed Shelf Life: 3 days
The sourdough flavour of the stone baked ciabatta roll, paired with back bacon, aims to provide an overall smoky and savory taste.