Introducing the Simply Lunch Refresh

SimplyLunch REFRESH 2025

FRESH INGREDIENTS, FRESHER LOOK

Launching18thAugust2025

WHYTHECHANGE?

We are a purpose-led business who strive to improve lives through delicious food.

We've always followed the hummingbird’s lead – only the finest ingredients.

Now our packaging reflects our values: bold, fresh, and truly us.

After 4 years, we’ve evolved to stand out — no copying, just originality.

Bee’s knees quality, inside and out.

WHATTHISMEANS FORYOU?

90+ NEW PACKS, NEW PRODUCTS & NEW FEELINGS

– SAME GREAT TASTE!

We’ve refreshed our look to help customers:

- drive more FTG sales & increase basket spend

- stand out on shelves

- enhance the shopper journey

- build consumer loyalty.

AFRESHLOOKTHATFEELS LIKESOMETHINGNEW

Familiarproducts.Unfamiliarimpact.

Even loyal shoppers tune out when things look the same. That’s when sales dip, not because the product changed, but because it didn’t feel new.

How our new look drives GROWTH:

- Reignites interest: New design re-engages shoppers & sparks reappraisal.

- Feels like a new supplier: For many, it looks like something entirely new - prompting trial.

- Breaks autopilot habits: Stands out, interrupts routine, boosts impulse purchases.

- Signals brand momentum: Shows innovation & reinforces quality, without changing the product.

WHAT’SNEW?

• Messaging now speaks directly to shoppers, moving away from traditional B2B style.

• Product name moved to the bottom of pack for stronger shelf impact.

• Eye drawn first to the filling, then the product name, matching shopper scanning patterns.

• Aligning packaging with shopper habits can boost product recognition by up to 70% (HarvardBusiness Review).

• 85% of consumers say clear packaging influences their purchase (PackagingDigest).

• Bold colours and clear typography designed to grab attention and speed selection.

• Storytelling illustrations showcase ingredients, people and the iconic hummingbird - deepening emotional connection and boosting brand loyalty by 45%.

YOURCOMPLETEFTGSOLUTION

Simply Lunch offers a range of products designed to meet diverse dietary needs and preferences, so everyone can enjoy something delicious, no matter the time of day.

Breakfast Sandwiches

Salads Healthy Snacks Hospitality

SIMPLY LUNCH RANGE

SIMPLY LUNCH

DELISTING PRODUCTS

PP05002

Bhaji Rainbow Salad DD03008

PP07715 Moroccan Medley PP07717

Pesto Pasta Salad

Beetroot falafel houmous sandwich

QF009 BBQ Chicken Salad PP06020 Bang Bang Chickpea Wrap

QF01 Vegan Chicken & Stuffing PP07024 Very Cheezy Ploughman’s sandwich

QF012

Vegetarian Coronation Chicken PP07711

QF02 Vegan Ham Salad PP07024

QF03

Chunky Coronation Chickpea sandwich

Very Cheezy Ploughman’s sandwich

Vegetarian Chicken Caesar Wrap PP06017 Sweet & Spicy Chickpea wrap

QF03010 Tomato Pasta Pot DD03008

QF04

Pesto Pasta Salad

Vegetarian Chicken Salsa Wrap DD06080 Falafel and Yoghurt Wrap

QF05 Vegan Club Sandwich PP07024

QF0604

Very Cheezy Ploughman’s sandwich

Vegetarian Sweet Chilli Chicken Wrap PP06020 Bang Bang Chickpea Wrap

QF0605 Chicken Fajita Wrap PP06017 Sweet & Spicy Chickpea wrap

QF14001 Vegan Ham & Cheeze Ciabatta PP14319 Mexican Bean Salsa Ciabatta

SS21001 Cheddar Ploughman's SS20001 MADE Cheddar Ploughman's Baguette

SS21002 Chicken & Bacon Caesar BM21002 MADE Chicken and Bacon

SS21003 Ham & Cheese SS20001 Chicken and Chipotle Brioche

SS21004 Seafood Cocktail SS09085

Prawn Cocktail Farmhouse

DELISTING PRODUCTS

PLATTERPERFECTION FOREVERYOCCASION

Simply Lunch delivers fresh platters with sandwiches, wraps, baguettes and fruit for hospitality catering events and meetings with something for every dietary need.

WHATS NEW?

- 10 SL PLATTERS

- 5 MADE PLATTERS

Category Sub-type Codes Sandwich

BMHS201, HS206H, HS314

BMHS202, HS210

BMHS203, HS208

PACKAGING

Packaging Breakfast&Salads

Packaging–Core-Skillets&Wraps

Packaging–SimplySpecial

HOSPITALITY

PlatterPerfection ForEveryOccasion

10 SL PLATTERS

Allergens displayed on side of platter box now.

Label colour dependent on dietary. Matching rest of product packaging. Base

HOSPITALITY 5 PLATTERS PLATTER

PERFECTION FOR EVERY OCCASION

Base

Allergens displayed on side of platter box now.

Label colour to match rest of product packaging.

PRODUCTCALLOUTS

• RECYCLABILITY

• UNDER 400 CALORIES

• GRAMS OF PROTEIN

• ONLY SHOWN IF NO RED TRAFFIC LIGHTS

• PLANT POWERED

• GLUTEN FREE

• HALAL

• SERVE HOT

• HANDMADE EVERYDAY

• BANDING

• MY EMISSIONS RATING

• PLANT POWERED ONLY

ACTIVATION

ONEPAGER

Posters

We will use posters to highlight our hero products across the range. Additionally, there will be dedicated call-out posters for Wildfarmed, Simply Special, Plant Powered, High in Protein products, as well as Breakfast and Uni/School favourites.