Launching May 2025
INTRODUCING
MADE BY SIMPLY LUNCH.
Our latest food-to-go range, launching 19th May 2025, with an expansive list of products.
MADE brings you hand-crafted, in-house products, designed to cater to all day parts, dietary needs and customer preferences.
BEFORE AFTER
Enter a new way to enjoy hand made food to go
No Defined Brand
No POS
No Branding position
Continuous product change
Plastic packaging Defined Brand
POS Position
Branding position
Continuous product change
Kraft, recyclable packaging
MADE BY SIMPLY LUNCH
A fresh look, same great taste.
Uplift Enjoy Energise Indulge
IMPROVING LIVES THROUGH DELICIOUS FOOD
HOW DID WE GET HERE?
Changing Consumer Habits: The continued return to office-based working has bolstered weekday food-to-go occasions, particularly at lunchtime. Consumers now would rather pick premium products and pay more to ensure they get the desired quality.
The UK food-to-go market is projected to grow by 3.3% in 2025, reaching a value of £24 billion. This growth is driven by investments from fast food operators, convenience stores, and sandwich and bakery chains, responding to the increasing demand for high-quality, convenient meal options.
Affluent Millennials:
Food-to-go penetration growth from 2023-2024 has been dominated by those earning over £50,000, with affluent millennials in management roles in London leading the charge.
Innovation & Expansion:
Leading food-to-go players have expanded market share beyond prepandemic levels by investing in store layouts, product innovation, and diversified formats. Coffee shop chains are projected to increase their share of the food-to-go sector between 2019 and 2028.
Quality & Health:
There’s a heightened consumer focus on elevated classics and functional health, presenting opportunities for food-to-go operators. Demand for premium sandwiches and functional ingredients is rising as consumers seek accessible ways to boost their health.
Convenience & Variety
Consumers are looking for more than just a great meal; they want variety, new experiences, and menus that reflect the latest food trends. This has led to an increase in diverse and creative food-to-go options in cafes.
WHY MADE?
1. Premium
A brand like no other, MADE by Simply Lunch redefines food-togo with industry-leading capabilities and bespoke, highquality solutions that bring your brand to life. This range embraces a fresh approach to branding—aligning with a premium appeal through a sleek, polished, and minimalistic aesthetic.
2. Packaging
The 100% recycled cardboard packaging used for MADE’s products reflects Simply Lunch's commitment to sustainability. This ensures branding consistency, whilst highlighting the important steps we've taken company-wide to prioritise sustainability.
3. Impact
MADE’s core colours are black, tan, and white – neutral tones which reinforce the premium approach of the range. These minimalistic colours with less ‘eyecatching’ tones, are more likely to ensure that the main product remains the focal point, whilst still managing to be impactful.
4. Artisan
Made with a selection of artisan breads and highquality ingredients, each product offers a refined taste experience that’s both satisfying and memorable.
Imagery
“The MADE rangehas been a game-changer for our food-to-goofferings. The quality is unmatchedand knowingthateach productis craftedwith care gives us confidencethatwe're offeringour customersthe best. Plus, the option for bespokebrandingreallyelevatesthe experience!”
-SpecialityCoffeeChainOwner,London
PACKAGING
CUSTOMISATION
Recommendation: Kraft colour customer logo
ONE-PAGER(s)!
Why 2?
Ready to transformis to be sent to those that have the volume for label application.
P.O.S
POSTERS
SELS
SELS / WOBBLER
BANNERS + FRIDGE STRIPS
Customers that are taking MADE by Simply Lunch will take version one of the fridge strips.
Version 2 of the fridge strips will be sent to customers that have label application.
EMAILS/ SIGNATURES/ BANNERS
We will have a series of emails sent to our customers. Introducing the fresh look to the range, encouraging to order/find out more.
Email signatures and banners will be updated pre & during launch to increase visibility and awareness.
DIGI SCREENS
* Note – not finalised.
OTHER ASSETS
The menu...
Bacon Roll with Sourdough
BM16001
Sausage Roll with Sourdough
BM16002
Cheddar & Tomato Croissant
BM17002
Ham & Mozzarella Croissant
BM17003
Egg, Bacon & Cheddar Onion Bagel
BM19006
Beetroot, Feta & Olive Salad
Mexican Chicken Salad
BM05005
Mozzarella & Pesto Pasta Salad
Ham & Cheddar Topped Toastie
BM15005
Cheddar & Onion Topped Toastie
BM15006
Berry Granola
BM20001
Egg & Cress GF Roll
BM10996
Chicken Caesar GF Roll
BM10995
Veggie New Yorker Pretzel Roll
BM20003
Chicken, Chorizo & 'Ndjua Herb Focaccia
BM18003
Chicken & Bacon Caesar Wrap
Sweet & Spicy Chickpea Wrap
BM06017
Chicken & Bacon Club Egg & Spinach
Ham Hock & Smoked Cheddar
BM09002 Bacon, Lettuce & Tomato
BM09003
Caprese Chicken Cheddar & Caramelised Onion
BM09080
BM09092
BM06001
BM09001
BM09093
BM14309
BM14311
BM14308
BM21002
BM14002
BM14001
BM16003
BM21001
Tuna Melt Ciabatta
Mozzarella & Tomato Ciabatta
BBQ Pulled Pork Ciabatta
Italian Antipasti Ciabatta
Chicken & Chorizo Ciabatta
Chicken Caesar Baguette
Chedder Ploughman's Baguette
Seafood Cocktail Roll
Hero Products
Emmental cheese, gherkins, red onion and red cabbage with a New Yorker style mayonnaise sauce in a pretzel bun.
USP: A New York deli twist on a classic— bold flavours and tangy mayo in a chewy, sweet-and-salty pretzel bun.
Chicken, Chorizo & 'Nduja Focaccia
Chicken breast, chorizo and 'Nduja paste, red pepper and cream cheese mayonnaise and rocket in a herb focaccia.
USP: Big on heat, bold on flavour! Deep-filled focaccia heroes 'nduja, the trending spice kick everyone’s talking about. Creamy, punchy & perfect hot or cold.
Chicken Caesar Roll (Gluten
Chicken breast in a Caesar mayonnaise with lettuce in a gluten free bread roll.
USP: A top-selling classic, now gluten-free. Deep-filled Caesar flavour, tailored for everyone to enjoy.
Back bacon in a stone baked ciabatta roll with sourdough.
USP: A heartier, more satisfying breakfast with all the rich flavour of sourdough.
sourdough.
USP: A heartier, more satisfying breakfast with all the rich flavour of sourdough.
Pork Sausage in a stone baked ciabatta roll with
Sweet & Spicy Chickpea Wrap
Chickpea falafel with lettuce, tomatoes, spiced mango chutney & vegan mayonnaise on a turmeric tortilla wrap.
USP: Crumbled GOSH! falafel for even flavour, wrapped in a golden turmeric tortilla. 100% plant-based, allergen-friendly, and visually standout.
Cheddar Ploughman's Baguette
Barber's mature Chedder cheese with sliced tomatoes, sweet pickles, onion mayonnaise and spinach in a white baguette.
USP: A deeper-fill take on the classic, now with 40g of rich Barber’s Cheddar in a soft white baguette for extra indulgence in every bite.
Seafood Cocktail Roll
Surimi crab and prawn in a Marie Rose sauce with lemon and black pepper mayonnaise in a dark rye cracked wheat topped roll.
USP: A high-fibre twist on a favourite. Deepfilled & served in a soft wholemeal roll for added texture and goodness, just like the high street’s best (M&S).
Chicken Caprese
Chicken breast, mozzarella cheese, spinach, sundried tomatoes, and a basil & oregano mayonnaise on tomato bread.
USP: A delicious twist on Caprese. Succulent chicken, tangy sundried tomato bread & a burst of Italian flavour in every bite.
“The MADE range has been a hit with our clients. The premium quality and sustainable packaging align perfectly with our values, making it a win for both our brand and the environment.”
–
Premium Retailer
- MADE and Simply Lunch are 2 distinct propositions: stocking them separately helps avoid consumer confusion and ensures each range delivers its full impact.
- How products look on a shelf can greatly impact how well they sell.
- Maintaining high standards can attract customers to your FTG display, drive revenue and profitability.
- This can impact customer retention and support a positive customer experience.
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