August 2025 - Refresh - Sneak Peak

SIMPLY LUNCH REFRESH

We’ve always followed the hummingbird’s lead, chasing only the finest ingredients and now our packaging’s caught up. Bee’s knees quality. THECHANGE?

4 Years AFTER Refreshed

After 4 years with the same look, we sized up the market and decided copying was off the menu, so we cooked up our own recipe that truly reflects who we are.

New? WHAT'S Eye Catching Colours

Bold contrasts and soft hues designed to grab attention and win over shoppers. After all, 85% say

Clearer Product Names Storytelling Illustrations

Clear, bold type boosts shopper navigation and speeds selection.

Handdrawn illustrations of our ingredients, our people, our partners

WHYITMATTERS TOYOU

This isn’t just a packaging update, it’s a tool to:

These visual cues tell the Simply Lunch story and deepen emotional connection, helping boost brand loyalty by 45%.

AUGUST2025

Let’s get your shelves stocked with the new look, we’ll support you with POS, training and customer-ready assets.

Increase basket spend. Build shopper loyalty.

Reinforce Simply Lunch as a trusted, leading food to go brand.