veterans supplement
COVER STORY: PJ’s Coffee
PJ’s Coffee Announces Sixth Annual Veteran Franchise License Giveaway New Orleans-Based Coffeehouse Chain Awards Franchise License to Deserving Veteran Family
62 Franchising MAGAZINE USA
PJ’s Coffee of New Orleans, the coffeehouse known for its “southern hospitality” experience, the freshest products, and better beans with superior roasting technique, has announced its annual Veteran Franchise License Giveaway, which was most recently awarded to a husband and wife team, Kyle and Jen McElhaney. The franchise believes in brewing up small business opportunities for military veterans, who are looking to join the evergrowing $100 billion a year global coffee industry. PJ’s Coffee seeks hardworking, passionate applicants who align with its core values of delivering best-in-class coffee with the highest regards to service and hospitality. “With many of our previous veteran franchisees, we’ve seen a seamless transition from military life to entrepreneurship, so we started this initiative to attract like-minded individuals to our concept, and as a way of saying ‘thank you for your service,’” said Ryan Stansbury, PJ’s Coffee Vice President of Franchise Development. “We’ve found