FR A NCH ISEE I N ACT I O N
Midas
Long Serving Midas Franchis
Excited About Future of Bra Midas celebrates its 60th anniversary this year, but rather than just celebrating what it has accomplished, it’s completely reinventing itself and that has one long-serving franchisee excited for the future. Franchising USA
Kent Smith splits his time between Albany, NY and Boston, MA, as he owns 21 Midas franchises between those two cities. Starting as a Midas employee in 1978, Smith purchased his first franchise in 1994 and has been growing his stable of shops since then. So, he’s seen Midas reinvent itself multiple times and the brand’s latest reinvention has him anticipating the company’s new direction. That new direction is making Midas a tire destination. Known for mufflers, shocks
and other types of automotive service, Midas has now turned its attention to becoming people’s number one choice for tires. Smith believes this next reinvention of the Midas brand will be extremely successful because the company was purchased by Sumitomo Corporation of America three years ago and now has the backing of Sumitomo and its subsidiary TBC Brands, which specializes in tires. For every dollar of tire sales, Midas