Franchising USA February 2020

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Franchising usa $5.95

The magazine for franchisees

VOL 08, ISSUE 3, feb 2020

Bach to Rock Franchisees Represent a New Trend Among Gen-Xers

special feature

franchises in your price range

how to better engage your franchisees LATEST NEWS




Generations in business Families succeed together. Since its founding, the Subway® brand has valued family. The past 54 years would not have been possible without help from our world-class Franchise Owners, Business Development teams and their families from around the world. See how far the Subway® family can lead you. Your new opportunity is available now.

Thank you to all the families within the Subway® team, including the Daltons, the Grewals and the Hammonds. Franchising USA

800.888.4848 Subway® is a registered trademark of Subway IP LLC ©2019 Subway IP LLC

Franchising usa The magazine for franchisees

FRANCHISING USA VOLUME 8, ISSUE 3, 2020 president: Colin Bradbury.


f r o m t he p u bl i s he r & e d i t or

Publisher: Vikki Bradbury.


Editorial Department: managing editor: Diana Cikes

Editorial team: Gina Gill Rob Swystun

Welcome to the February issue of Franchising USA. If you’ve been dreaming about owning your own business but have been intimidated by the costs associated with getting started, it’s time to wake up and take some

action to turn that dream of franchise ownership into reality. There are now various low-investment franchises available, making it easier for would-be entrepreneurs to

finally get in the game. Our Special Feature on Franchises in Your Price Range in this issue takes a look at this lower cost franchising category, with home-based businesses


taking the lead along with various personal service franchises.

On the Cover this issue is Bach to Rock, a music school franchise that’s currently

DESIGN: Jejak Graphics.

COVER IMAGE: bach to rock

CGB PUBLISHING Canadian Office: Sidney B.C Canada U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 Sales: 847 607 8407

seeking qualified candidates to open franchise locations in major metropolitan

markets throughout the country. Turn to page 10 to learn why franchisees of this

franchise represent a new trend among Gen-Xers and how they are embracing change and becoming entrepreneurs in second careers.

Our Veterans in Franchising Supplement dives into some interesting and inspiring

stories of veterans who transitioned into franchise ownership. Read how one veterans’ military values led him to a shaved ice franchise, and learn the Strategies to Recruit and Retain Veterans in Franchising from the founder and CEO of a home cleaning

services franchise that actively recruits veterans. In this issue you can also learn how Veterans Float for Free at True REST Float Spa and find out how Veterans Get a

Editorial: 778 426 2446

Dedicated Franchise Expo in March.

Remember to get caught up on the latest in Industry News on pages 6-9 and be sure to

Proud member of the IFA:

check out some of the investment opportunities available in our A-Z Directory listed at the back of the magazine. Happy reading!

SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812

“The way to get started is to quit talking and begin doing.” ~ Walt Disney

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

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february 2020

On the Cover 10 Cover Story – Bach to Rock Franchisees Represent

a New Trend Among Gen-Xers

16 How to Better Engage Your Franchisees


23 Special Feature: Franchises in Your Price Range

In Every Issue 6 Franchising News

Announcements from the Industry

23 Franchises in Your Price Range Feature


41 Veterans Supplement

News and Information for Veterans in Franchising

52 A-Z Franchise and Services Directory

Expert Advice 14 Epic Paradigm Shift Looming: Franchising Offers A Solution


George Knauf, Senior Franchise Business Advisor, FranChoice

16 How to Better Engage Your Franchisees

Jeff Oddo, President, City Wide Maintenance and City Wide Franchise

18 3 Ways Media Coverage Can Boost Your Lead Gen Funnel

Heather Ripley, CEO, Ripley PR

20 Put Down the Pom-Poms: Moving Past the Cheerleader Approach to Sales Management Rene Zamora, Founder, Sales Manager Now

18 Franchising USA



On the Cover 34 Franchises in Your Price Range 32 Do I Have Time For This? 38 Breaking Down Barriers to Growth for SMBs


In Every Issue 24 Feature News 32 Feature Article Expert Advice 32 Do I Have Time For This?

David Banfield, President, The Interface Financial Group


34 Franchises in Your Price Range

Rick Bisio, Franchise Coach, FranChoice

38 Breaking Down Barriers to Growth for SMBs Christopher Johnson, Senior Vice President and President, Global Financial Services, Pitney Bowes


38 Franchising USA

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what’s new!

Vitality Bowls Positioned for Expansion in 2020 After Robust 2019 Franchise Growth

After wrapping a strong year of growth, superfood café Vitality Bowls is targeting an expanded footprint in 2020. Vitality Bowls expanded its footprint in North America in 2019 with 23 newly signed agreements and 17 new store openings, resulting in a 29 percent yearover-year increase in gross sales from 2018 to 2019.The brand also entered into five new markets – Michigan, Mississippi, North Carolina, Ohio and Washington. “After a strong year of sales and franchise growth, it’s an exciting time for us to look ahead to 2020 with the incredible momentum of our franchise system driving us forward,” said Roy Gilad, CEO of Vitality Bowls. “The results of 2019 were a strong indicator of what our franchise system is capable of and now we’re ready to use that growth as a springboard to continue to propel us forward. We’re proud

of our success but we remain focused on our future and the continued expansion of Vitality Bowls.” Vitality Bowls also welcomed new leadership in 2019 with David Malinowski joining as COO. As COO, Malinowski is responsible for the national strategic

and operational leadership supporting franchisee sales and operations, as well as furthering the franchise opportunity for the brand as a whole. For more information about franchise opportunities with Vitality Bowls, visit

Nick Titus Named President of Minuteman Press International Minuteman Press International, the world’s leading design, marketing, and printing franchise, is proud to announce the promotion of Nick Titus to President. Nick is the third-generation President of Minuteman Press, which remains a family-owned and operated franchisor with World Headquarters in Long Island, NY and nearly 1,000 independently owned and operated franchises worldwide. Previously, Nick was Vice President of Marketing. Bob Titus will remain the Company’s CEO. Nick Titus says, “We have a tremendous company with incredible people who care about its success. Most importantly, the foundation and strength of our organization relies on having dedicated franchise owners. I believe that our company is

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strong and we are in a very good position for continued growth.” Nick continues, “Our three main goals are: 1. to get our stores’ average to $750,000 per year in sales; 2. to get our systemwide gross sales to over half a billion dollars; and 3. to reach over 1,000 locations. We are pushing our support staff to conduct more individual meetings and evaluations to help ensure strong profitability and help make recommendations for continued growth.” Nick Titus concludes, “I am very honored and humbled for this opportunity. I have some huge shoes to fill and I don’t take that lightly. I am very excited to continue with the core values we have instilled in our organization and to have the opportunity to take our already great franchise to the next level.”

For more information on Minuteman Press International, visit

Tropical Smoothie Cafe® Signs More Than 200 Franchise Agreements and Opens 124 Cafes in 2019 Fast Casual Concept Surpasses 830 Locations and Reports Eighth Consecutive Year of Positive Same-Store Sales Tropical Smoothie Cafe, a leading national fast-casual cafe concept known for both its better-for-you smoothies and food with a tropical twist, announced its significant achievements in 2019, reporting its eighth consecutive year of same-store sales growth. During 2019, the brand opened 124 cafes in key markets throughout the U.S. such as Dallas-Fort Worth, Tampa and Chicago and signed 213 franchise agreements, with more than 60% of those agreements coming from its existing franchisees. As a result of its rapid expansion and success achieved, Tropical Smoothie Cafe was recognized amongst Fast Casual’s Top 100 Movers and Shakers, Nation’s Restaurant News’ Top 200 and Top 10 Fastest Growing Chains, as well as Franchise Times’ Fast and Serious. The brand’s aggressive growth goals for the Midwest and Western United States resulted in major milestones, opening its 750th cafe in Sugar Land, Texas and its 800th cafe in Arlington Heights, Illinois. These expansion efforts have been followed by the signing of several multi-unit franchise agreements in various markets throughout the regions.

“We’re proud to reflect on 2019, recognizing it as a record-breaking year for Tropical Smoothie Cafe as we opened more cafes and sold more franchise agreements than any other year in our company history. To top it off, we experienced same-store sales twice the industry average, further positioning us as a standout brand in the segment and a viable investment strategy for experienced multiunit operators or those looking to franchise for the first time,” said Charles Watson, CEO of Tropical Smoothie Cafe, LLC.

NEXTAFF Partners with Dane LaRiviere to Open in Denver NEXTAFF, an industry leader in identifying quality talent for businesses, announced today the company has joined forces with Denver entrepreneur Dane LaRiviere to open NEXTAFF’s first location in Colorado. LaRiviere has been involved in the Denver staffing industry since 2003, with more than a decade of commercial experience. He has helped find solutions for more than 500 team members across various industries, gaining experience through positions at both Schneider National and 3PL. “NEXTAFF has an amazing reputation in the industry for offering innovative and quality solutions, as well as support to

contractors and clients alike,” LaRiviere said. “I’ve been a part of the Denver business scene for two decades, and I’ve watched it grow and adapt. The timing is perfect to introduce the NEXTAFF method, which will allow us to work with clients to offer not only the best fit to fulfill their employment needs, but also the right fit. We’ll be able to bridge the gap of zero unemployment and hard-to-find employees for the customers and clients that we service.” NEXTAFF offers a proprietary recruiting method called X-FACTOR™, which combines hiring methodologies that are statistically proven to outperform what typical staffing agency competitors and HR

departments traditionally do. For more information about NEXTAFF staffing sources in Denver, please visit

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what’s new!

Atticus Franchise Group Continues Rapid National Growth with Massage Envy

Atticus Franchise Group and Massage Envy, the leading provider of therapeutic massage and skin care services in the U.S. across its franchise network, are pleased to announce a partnership for nationwide growth. The Atlanta-based private equity firm is already a multi-unit Massage Envy franchisee with a number of locations in the South, Midwest and Mountain States. Keeping on track with its goal of rapid growth, Atticus most recently acquired Novarus Capital Group’s 18 Massage Envy locations in Colorado. Through 2020, Atticus intends to maintain its growth by acquiring existing franchise locations and building out new franchise locations in Alabama, Arkansas, Iowa, Kansas, Louisiana, Mississippi, Missouri, Montana, Nebraska, North Dakota, South Carolina, South Dakota, and Wyoming. In addition, Atticus will continue their growth in Colorado, Florida, Georgia, Minnesota, Nevada, North Carolina, Utah, and Virginia where they currently own Massage Envy franchise locations. Massage Envy continues to rapidly expand its menu of innovative services. In addition to therapeutic massage and Total Body Stretch, in 2019 it introduced Rapid Tension Relief along with high-end

facials in partnership with professional skincare brands such as Obagi and Jan Marini. Starting in early 2020, Massage Envy will be offering a new solution for those who suffer from acne-prone skin with the addition of the Acne Facial Series, which delivers new customizable facials and take-home products from Proactiv.

Restaurant Industry Veteran Joins Farmer Boys as Senior Vice President of Operations Farmer Boys, the farm fresh fast casual concept known for its award-winning burgers and exceptional service, has added restaurant industry veteran Dave Wetzel as its new Senior Vice President of Operations.

David Wetzel Will Provide Strategic Oversight and Direction for Restaurant Operations Franchising USA

In this role, Wetzel is responsible for overseeing both company and franchise restaurant operations and will play a key role in defining the strategic direction for the brand and overseeing field execution. Wetzel brings with him more than 35 years of restaurant industry expertise, including over two decades devoted to quick-service concepts like Del Taco, Taco Bell, and El Pollo Loco. “Farmer Boys is already known for its exceptional customer service, so I’m looking forward to joining the team to help enhance everyday operations at

both the restaurant and corporate level,” said Wetzel. “Our goal is to capitalize on Farmer Boys’ great reputation and put systems into place that will streamline operations and help make the job of restaurant team members easier and more effective.” “Dave has vast experience working with nationally and locally-recognized quickservice concepts, and we’re excited for his passion and expertise to enhance the experience of our team members and customers alike,” said Karen Eadon, President and COO of Farmer Boys. “He has helped build numerous brands through superior operations systems and strategic growth, and we have full confidence that he will continue to have the same proven results with the Farmer Boys organization.” To learn more about Farmer Boys, visit

Bay Area’s Curry Up Now Secures Investment From Liquid 2 Ventures The Strategic Investment Will Support The Growth Of Fastest-Growing Fast Casual Indian Concept in U.S. Curry Up Now, the nation’s largest and fastest-growing Indian fast casual concept, has attracted a new investment from seed-stage venture capital firm Liquid 2 Ventures (L2V). This investment comes at a pivotal time, as the Indian fast casual has more than 50 franchise and corporate locations in varying stages of development across the United States. “We’re honored and excited to have the support of Liquid 2 Ventures, an investor who can bring both financial capital and a wealth of experience to support our efforts to strategically grow Curry Up Now,” said Curry Up Now’s Co-Founder Amir Hosseini. Liquid 2 Ventures is a seed-stage venture capital firm created for technology startups, but the Curry Up Now investment marks the firms first foray into the restaurant industry. L2V was built by a team of ex-founders including Joe Montana, Hall of Fame Quarterback and serial angel investor, plus Mike Miller and Michael Ma. “We are very excited about the investment opportunity in the

Curry Up Now concept; while at first glance restaurants don’t seem like a typical venture capital investment, we’ve seen companies such as Sweetgreen achieve venture growth,” said L2V General Partner Joe Montana. “Curry Up Now represents a big opportunity combining great product, in this case, amazing food, with a management team that is using the cutting edge of software to bring startup-style growth to the QSR world.” For more information about Curry Up Now, visit www. and follow @CurryUpNow on social media.

Delta Restoration Services Raises Nearly $3,000 for Disaster Relief Organization During Holiday Giveback Campaign All Hands and Hearts communicates directly with local leaders and community members and then deploys its unique model of engaging volunteers to enable direct impact, helping to build safer, more resilient schools, homes and infrastructure.

Delta Restoration Services®, a nationally recognized and awardwinning franchise brand that provides restoration services to commercial and residential properties, announced today that it has raised nearly $3,000 for All Hands and Hearts, a nonprofit organization that supports communities devasted by natural disasters.

Delta Restoration Services locations across the country made a donation to All Hands and Hearts for each new restoration job they began between Nov. 1 and Giving Tuesday (Dec. 3). The funds that were raised for the nonprofit will go to immediate and long-term programs that provide essential relief to communities impacted by natural disasters. All Hands and Hearts is currently running disaster-relief programs in Texas, Florida

and Puerto Rico, with its efforts focusing on not only restoration, but rebuilding with more resilient and safer structures. Its international programs include projects in Mexico, The Bahamas and Peru, to name just a few. Notably, 96 cents of every dollar the organization receives goes directly to its programs. All Hands and Hearts earned a 4-star rating by Charity Navigator six years in a row and a “Perfect 100” score on Charity Navigator’s rating system, which evaluates financial health, accountability and transparency. Less than one percent of rated nonprofits have received this distinction for financial and operational efficiency.

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cov er sto ry

B a c h to R o c k

Bach to Rock

Franchisees Represent a New Trend Among Gen-Xers Embracing Change and Becoming Entrepreneurs in Second Careers

Bach to Rock 2R America’s music school for students of all ages, has instructed over 55,000 aspiring musicians since opening its first school in 2007 and it is trending to become a $25 million brand. Franchising USA

The franchise’s steady growth has come, in part, because it appeals to a cross-section of eager entrepreneurs and passionate music lovers who hope to restyle the music education industry by owning a Bach to Rock music school. They are transitioning to second careers after achieving success in other professions. Simultaneously, they see the profit potential of a sustainable franchise in a market that’s largely untapped. Presently, Bach to Rock is comprised of 6 corporate schools and 35 franchisee-owned schools. Nineteen of those schools are in eight Top Ten markets,

ranked by population. “Bach to Rock franchisees are coming to us after successful careers in other professions, fueled by a passion for music and music education. They have demonstrated success in managing something, whether that’s as vice president or president within a company or whether it’s their own business. Plus, they are involved members of their community,” said Brian Gross, President of Bach to Rock. Bach to Rock is profiling top franchisees to

dive into this trend to inspire others about the unique proposition of becoming a Bach to Rock franchisee in a second career. Meet Bach to Rock Franchisees Andrew and Jennifer Flickner, owners/directors of B2R, Carmel Indiana • Bach to Rock/Carmel has been open since August 2018 • The school has exceeded target by 30 percent in the first year • A second location is in development • Approximately 425 students are enrolled, with the most popular class being piano, followed by guitar and voice Married for 29 years, four children, and two successful careers. The Flickners led a busy and rich life before changing careers and deciding to open their own B2R school in August 2018. But what led them to B2R and how have they become so successful? Andy, an engineer in his former professional life, is a musician at heart. Presently, he and his oldest son, Stephen are in a duo that performs locally. Andy began playing piano and guitar at age eight, and his love of music continued into his adult life. However, Andy’s interests shifted as he advanced into college and

beyond. His knack for analytics and managing details surfaced and ultimately led him to a successful 25-year career in R & D engineering and management. Yet Andy’s passion for music never waned and he played part-time in bands and did solo gigs in the Indianapolis area. In early 2017, he felt a change in the wind with his employer at the time, and he began to think about alternative career paths. Music was in his heart and soul. Some internet searching started, and he found Bach to Rock. He was convinced it was his future.

“The franchise’s steady growth has come, in part, because it appeals to a cross-section of eager entrepreneurs and passionate music lovers who hope to restyle the music education industry by owning a Bach to Rock music school.”

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B a c h to R o c k

“Bach to Rock franchisees are coming to us after successful careers in other professions, fueled by a passion for music and music education.” - Brian Gross Jennifer started her career as an elementary school teacher and later continued as an educator/event planner at a local high school. In between, Jen took a break from full-time teaching to pursue an even more important full-time job, raising her and Andy’s four kids. Jen’s strong foundation in education, her innate ability to multitask and her management skills were key factors in the couple’s decision to open a B2R school. Andy and Jen knew they had complementary traits and strengths, and the utmost faith in each other to embark on this new chapter. Jen often remarks that Andy is very thorough and analytical researching important decisions and Andy notes that Jen brings great “warmth, joy and structure to our school.” Their entire family is involved with the school, loves it and it has brought them closer than ever. But how have they become so successful in just over a year?

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The Flickners attribute their success to hard work, persistence, sticking to the franchise development plan, tackling issues head on and finding resolutions in a positive way. They also put great faith in relationships. At the top is their relationship with each other and their children, followed by their connection with the B2R corporate team, their staff and importantly, the rapport they’ve cultivated with their customers. Their school reflects their personalities – warm, welcoming, positive, passionate, knowledgeable and full of talent. Learn more about the Flickners and their successful Bach to Rock franchise.

Bach to Rock – A Franchise Opportunity with Industry Stature Bach to Rock has been named the number

one franchise for Children’s Enrichment Programs for 2019 by Entrepreneur Magazine as part of its Franchise 500 ranking. Additionally, Bach to Rock was ranked #45 in the Top 100 Franchises for 2019 by Franchise Gator. In 2018, Entrepreneur ranked Bach to Rock #31 in the Top 150 Franchises for Veterans. Furthermore, Franchise Times has ranked Bach to Rock as one of the 500 Powerhouse Brands and has also included it on its Next 300 Franchise System list. Bach to Rock is currently seeking qualified candidates to open franchise locations in major metropolitan markets throughout the country. Bach to Rock is an opportunity for entrepreneurs to build a business that is dedicated to helping children and adults learn to play the music they love. To learn more about music school franchise ownership opportunities with Bach to Rock, as well as its veteran and franchise referral programs, contact Ralph Rillon, vice president of franchise development, at 1-855-227-7570 or, or visit



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This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Within the U.S.A., we offer franchises solely by means of our Franchise Disclosure Document. There are also countries outside the U.S.A. that have laws governing the offer and sale of franchises. If you are a resident of one of these states or countries, we will not offer you a franchise until we have complied with pre-sale registration and disclosure requirements that apply in your jurisdiction.

ex per t advice

George Knauf | Senior Franchise Business Advisor | FranChoice

Epic Paradigm Shift L

Franchising Offers A Sol for workers to follow. Students picked a specialty and prepared to put their mind to work for the brands they would work for. The next transition is looming... Rosie the Robot made life easier for the Jetsons, this was one of countless examples in the movies and television of how automation would take over easily defined tasks so we could live better lives.

George Knauf

One of the biggest people migrations in the history of corporate America is about to begin. First workers migrated from agricultural fields to big cities to become craftsmen as farming became more efficient and machine based. Then Henry Ford perfected the assembly line process so skilled craftsmen migrated to those big factory jobs to stay employed when assembly lines replaced the need for craftsmen. As factory jobs became more efficient, moved overseas or assembly lines became automated, workers moved into cubicles and corporate jobs where their minds were put to work churning out productivity for their company. We built a National school system to support this infrastructure starting in the industrial revolution. We built systems

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In some movies it was us against the machines, this may actually be closer to how employees will view these technical advances in the workplace as they come home to roost. Automation sounds great when it makes your job easier, it is less fun when it replaces your job. The demise of manufacturing jobs has more to do with factory automation than overseas factories do. No, the technology that replaces workers does not look like Rosie the Robot. The corporate version of that worker replacement will be Artificial Intelligence. There is not some big box with a man made brain‌ Artificial Intelligence, or AI, is simply a set of algorithms or rules that smart kids designed as a way for computers to do more work than they used to. The goal is to have computers take over simple or relatively repetitive tasks that people have traditionally performed. Here is an example we see often today. Have you gone to a website and a box pops up with what looks like a customer service agent asking if you need help? That was not a person‌ I know, I thought it was too. Customer service inquires tend to cover the

same questions over and over. As a general rule 97% can be handled by a computer programed to serve up the answers and seem to be human. For the other 3% maybe a person is brought in. This same thing is happening over and over in corporate Americana and it is not slowing down. Any job with a task or tasks that can be programmed once then repeated are at risk of being replaced by a well programmed computer. Think accounting, finance, research, analytical, customer service and much more. People will move out and jobs will be handled by cloud computing. What can you do? First, be cognizant of the coming changes. Those who act first will have the best opportunities for great outcomes. Second, Build your plan. There are a number of ways to replace your job with a cash flow you can control. You can start an independent business, buy and rent real estate (or fix up and flip). Alternatively, my favorite, find your perfect franchise. Franchises can offer proven business models, training, support, marketing, supply chain, technology, branding and other owners doing the same thing you are as a secondary support system. With thousands of choices and a strategic advantage in finding one that is perfectly fit to you there may be a benefit in having some help finding it. I get to do that with people daily and it can be a very uplifting and confidence building process to have a seasoned guide.



Get into business before the rush. At some point the movement of people out of corporate roles and into ownership will cause crowding, much like the rush hour traffic they will no longer be subject to. You can begin building your plan now, without leaving your job. There are ways to keep your job and begin building a second cash flow that you can build until you are ready to transition out. Surround yourself with positive support and cheerleaders. The workplace will become much more toxic than it already is when this AI paradigm shift begins. The people you surround yourself with will have a big influence on your outcome. It is an old rule in business that change opens up opportunity. As AI settles into the workplace there will be people that are proactive and set up great next steps, as well as those that complain and do nothing. You have the opportunity, a window, to be proactive and create the future you desire. What will your success story be? Let’s go find it! George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. Contact the Franchising USA Expert, George’s Hotline: 703-424-2980.

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ex per t advice

Jeff Oddo | President | City Wide Maintenance and City Wide Franchise

How to

Better Engage

Your Franchisees “In order to find sustainable happiness within your franchise [franchisees] have to feel a sense of belonging, so allow them to have an open environment where feedback is welcome.”

As a franchisor, it is your responsibility to ensure the entire franchise system is successful. However, not every franchisee is the same. You are often dealing with many different personalities and growth paths, and everyone may not be as immersed as you want them to be. Fortunately, there are steps you can take to create an environment that gives them the room and opportunity to engage. Ultimately, the

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more they are able to participate within the franchise system, the greater chance they have for success. Below are four ways to get your franchisees more involved in the franchise system:


Communicate with your franchisees

Although there are times when communication to the entire franchise system – such as emails and newsletters – are beneficial and necessary, nothing beats being able to connect with them one-on-one. Before you pick up the phone

and give them a call, it is important to ask yourself, “why am I having this call?” As a CEO, your calls to franchisees should be about learning more about them and gaining insight on how their business is going. It is also an opportunity for them to know you are there to support them, so you should be asking questions like “how can I help you?,” “what’s working for you?,” and “what’s not working well and how can we change that?”


Have a yearly convention

Franchise conventions are a great opportunity for the franchisee to get excited about the year to come and hear

speak at convention. Franchisees get a lot of value in hearing from each other, so it is important to think about how to include them in your convention. Annual conventions also allow face-toface conversations with a franchisor, without either party having to book an extra trip. As a franchisor, it is important to make yourself available by stopping into learning sessions or floating between rooms. You will find franchisees ask you more questions during convention because of the accessibility. Additionally, when franchisees are away from the daily grind of life they are able to think differently. Meaning, they have room to formulate questions they’ve always wanted to ask, but haven’t had the chance to process the information enough to form a question.


Reinforce good practices and offer leadership opportunities

how involvement can be beneficial to them. Convention is always the most exciting time of the year for the franchisee. This is a chance for everyone to come together and spend time with one another while being recognized for their accomplishments over the past year. It serves as a reminder they belong to something larger than themselves. An annual convention also encourages franchisees to reach higher. For example, during award ceremonies, franchisees may be inspired to do more in their communities when they see their peers doing it. Another way to leave them inspired is by hearing fellow franchisees

Often when people are given the right leadership opportunity, it inspires them to rise to the occasion. At City Wide, we have a Franchise Advisory Council. Members of this internal committee help strengthen our organization by providing recommendations to the Home Office based on feedback received from franchisees throughout the entire system. The franchisees voted onto this council have demonstrated their ability to successfully run their business while being engaged with the franchise system. Being given this opportunity motivates franchisees to put their best foot forward. It allows for the thought leaders and those who are already building strong relationships in their markets to get recognized for their work. This council is beneficial to both the franchisee and you, the franchisor. For the franchisee, it gives them a chance to show their leadership skills, make the voices of their constituents heard, and build a stronger connection with the team at the Home Office. As the franchisor, having thought leaders represent your organization internally and within their own communities will help leave a lasting impact through system improvements and evolution.

Jeff Oddo


Listen to your franchisees’ thoughts and opinions

You can learn a multitude of things from your franchisees – they all have different perspectives and experience different challenges and opportunities in their markets. Take the time to ask your franchisees questions and make room in the conversation for their feedback. In order to find sustainable happiness within your franchise they have to feel a sense of belonging, so allow them to have an open environment where feedback is welcome. Asking someone for their advice and actively listening to what they share makes them feel like a contributing member to the franchise. If you believe you can grow and learn from others, then you should always be seeking out your franchisees’ opinions. Hearing them may even spark new ideas on how you and your team can build a stronger business. Remember, the only way to find out how to help a franchisee is to listen to what they have to say. Only then can you determine what you can do to help. Jeff Oddo is the president of City Wide Maintenance and City Wide Franchise, a sales and management company in the building maintenance industry with more than 60 franchise locations across the United States and Canada.

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ex per t advice


Heather Ripley | CEO | Ripley PR

Heather Ripley

The marketing world has seen more changes in the last decade than in the previous 50 years combined. The rise of social media and new online marketing channels have made the battle for leads even more intense, with new methods of lead generation turning almost everything into a marketing message. With every space saturated with marketing, consumers are adjusting quickly. They start to distrust messages as soon as they see them as advertising, meaning that marketers are switching tactics at a lightning pace, too.

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Ways Media Coverage Can Boost Your Lead Gen Funnel “As more people hear, trust and relate to your brand message, you’ll find more qualified leads entering your funnel, setting your brand up for phenomenal growth.” But in my experience, the tried and true marketing methods are still the most reliable. Earned media — features produced by journalists about your brand — is still one of the best ways to reach your franchise prospects. According to Cision, earned media is still viewed by audiences as the most authentic form of marketing.

Facts and figures won’t cut it by themselves. Your prospects want to feel a connection with your brand, and earned media is a great way to create that connection. Media opportunities for your franchise executives and franchise owners can make your brand more desirable, adding a relatable human face and personality to your brand identity.

While it might seem less direct than targeted online ads, earned media is effective at planting the seeds of brand curiosity in potential franchise owners. The right strategy can turn that curiosity into solid, qualified leads for your franchise. Here are a few tips that can get you there.

For maximum effect, try to find media opportunities that will reach your ideal prospect, and be sure to include your brand’s contact information and a call to action in every interview you gain.


Create a Connection

No matter how small the transaction, people want to feel good about their purchases. Putting out a good product or service isn’t enough. Consumers want to buy from brands that align with their values and lifestyle. And that’s even more important when they’re researching a franchise opportunity.


Hone the Message

With a solid franchise public relations strategy, it’s possible to reach leads in all phases of the buyer’s journey, driving them into your lead gen funnel and converting them to qualified prospects. Stories about your franchisees’ success and growth can get people interested in your brand. These include new store openings, expansions, awards and lists, and even new key hires in your corporate headquarters.

They highlight the value proposition of your brand, showing that you are growing and your location owners are building wealth. Informative interviews and thoughtleadership pieces can attract more qualified leads by answering high-level questions. Don’t be afraid to get technical. You’re reaching leads in the research phase of the journey, and they want to know the specifics of what makes your franchise great. Showcases of high-performing location owners and personality pieces about franchise leadership can seal the deal. These features show prospects that it’s not just possible but also likely that they will succeed with your brand.


Share the News

Another advantage of earned media is that it builds your overall brand collateral, giving you content for sharing on social media and blogs. Through these channels, you can boost the piece’s message even further, getting even more mileage and media airtime for your franchise brand. Building the external links from earned

“With a solid franchise public relations strategy, it’s possible to reach leads in all phases of the buyer’s journey, driving them into your lead gen funnel and converting them to qualified prospects.” media coverage into your blogs and website can boost SEO, getting your brand higher in Google search results. It also gives you a chance to highlight the best stories for leads who are actively researching your brand. Encourage your executive leadership and corporate team to share earned media coverage and to be active on social media overall, not just posting but responding and engaging. According to Sprout Social, 70% of consumers feel more connected to brands whose CEOs are active on social media. Let earned media create a talking point for them. The interaction will make them more relatable and attractive to your leads.

Partner with a Pro Garnering earned media opportunities takes a lot of know-how and a lot of work. You have to develop relationships with journalists and media outlets and tailor

story pitches, not just to your franchise goals, but to the publication’s audience. A public relations agency with deep expertise in the franchise space will already have those relationships in place, and they’ll be able to hit the ground running with your message. An agency can also recommend the best ways to leverage that coverage to achieve your franchise goals. As more people hear, trust and relate to your brand message, you’ll find more qualified leads entering your funnel, setting your brand up for phenomenal growth. Heather Ripley is CEO of Ripley PR, a global public relations agency specializing in B2B and franchising. Orange Orchard, a division of Ripley PR, champions franchisors that cater to environmentally-conscious consumers. For additional information, visit or

Franchising USA

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ex per t advice

Rene Zamora | Founder | Sales Manager Now

Put Down the Po

Moving Past the Ch Approach to Sales M drive to succeed. They want to know what’s expected, what the company’s goals are, what tools they have, how the compensation plan works, and then they will strive to make meaningful contributions. These individuals are creative and innovative in their problem solving and have a sincere interest in manifesting win-win situations for customers and the company they represent.

Rene Zamora

Operating a franchise is no different from running other types of companies where sales growth is the lifeblood of business success. If the sales team can’t close deals consistently, ultimately the doors will close. From a sales management perspective, the foundation for sales success requires 1) hiring self-motivated people, and 2) eliminating hype and becoming business partners with the sales team.

Hiring self-motivated salespeople Self-motivated salespeople have an internal

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Individuals who are not self-motivated rely on external incentives or ongoing direction. Unfortunately, for some businesses, this can become a financial burden. That’s why it is more pragmatic for managers to identify candidates who have that innate drive to succeed and appear to be “born to sell.” To do this, a good business proposition is needed, not just a job to attract them, where they will lose interest quickly. This is where the sales partnership begins.

Why cheerleading falls on deaf ears Regardless of how self-motivated a team is, exhorting the charges from a soapbox with canned “go get ‘em” speeches might make franchise owners or sales managers believe they set the stage for achieving growth. While the energy level in the room seems high at the time a meeting or training takes place, the commitment tends to drop the moment the gathering is over. That’s because cheerleading is an externally motivated approach and does not last longterm. It does not tap into a person’s internal drive for success. So why would a franchise owner or the individual responsible for sales opt for a cheerleading management model that is

doomed from the start? In many cases, they simply don’t have the knowledge of how to lead a sales team. They forget that the internal and external processes for running a business are different. The internal systems might be wellconceived, tested and proven effective. That’s what the franchisee purchased from the franchisor. On the other hand, it’s different for salespeople. They spend the bulk of their time in their prospects’ or customers’ environments. As a result, they don’t experience the same predictability and take rejection hits all day. What they don’t need when they return to the office is a cheerleader. They need a partner who will help them regroup, problem-solve and work collaboratively so they can win more business. When sales managers have or build a team of self-motivated individuals, there is no need for puff, propaganda, hype or raised voices. By minimizing the cheerleader role, sales managers can invest their time and energy into providing the tools and support the salespeople need to eliminate obstacles and concentrate on closing more sales. This approach is very similar to what the franchisor provides to a franchisee: sound business advice, systems and processes, a product that sells, and a partnership. In this atmosphere, sales managers can spend more time addressing legitimate concerns about product quality, alternative pricing proposals and feedback on market conditions from the front-line sales team. Learning to recognize these valid concerns versus run of the mill excuses for not achieving the sales results desired is a valuable skill for any sales manager to develop and practice daily.


eerleader Management “By minimizing the cheerleader role, sales managers can invest their time and energy into providing the tools and support the salespeople need to eliminate obstacles and concentrate on closing more sales.”

Becoming business partners with the sales team At the root of sales success is a two-way commitment: 1) the dedication of the sales force to achieving the company’s goals, and 2) the devotion and perseverance of the sales manager to help the team achieve the desired level of success. In this context, salespeople need to be accountable for their results. Accountability comes from within but is reinforced by the sales manager. At the same time, sales managers who are committed to collaboration and are in it for the long-haul are just as important in the sales success formula. Once commitment and dedication have been established and demonstrated, sales managers need to have faith in the feedback received from the sales team. Remember, building a team of salespeople who are loyal doesn’t happen overnight. In fact, workforce turnover is typical in many franchise environments. Yet when trust, respect and responsibility are demonstrated over and over again, they become like a mantra for salespeople and their managers who are evolving as true business partners.

“When sales managers have or build a team of selfmotivated individuals, there is no need for puff, propaganda, hype or raised voices.”

Rene Zamora is founder of Sales Manager Now, a sales management consultancy that’s been developing small business sales teams, including franchise sales teams, since 2006. During that time, he’s facilitated over 2500 sales meetings, while managing between 20-30 salespeople monthly. In addition, he is the author of Part-Time Sales Management.

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Franchise Opportunities Available. Partner With A PROVEN Brand.

OWN YOUR TUFFY TODAY! Helping our franchisees to operate successfully and meet the challenges of today’s marketplace is the top priority for the Tuffy Tire & Auto Service Centers Franchise and Operations Team. We provide our franchisees with a proven operating system, and as a result, our franchisees have played a key role in the ongoing success of Tuffy. Our value proposition includes (but is not limited to) the following: • Over 45 Years in Business. • State of the Art Management, Sales & Technical Training. • Comprehensive Marketing & Advertising Programs. • National Vendor Partnerships. • National & Local Support. • Powerful Brand Proposition. • Strong Business Model. • On-going Research & Development.

AUTOMOTIVE EXPERIENCE NOT REQUIRED! Tuffy is looking for customer focused, ethical business owners. Our franchisees come from many different walks of life. A background in auto repair is not needed to run a successful Tuffy Tire & Auto Service Center, but can be helpful.



FranchisingFeature febru a ry 2020

Franchises In Your Price Range do i have time for this?

breaking down barriers to growth for smbs

fe at ure : fr a nch ises i n you r pr ice r a ng e

what’s new!

Hattie Marie’s Texas Style BBQ & Cajun Kitchen Announces Franchise Opportunities for Aspiring Entrepreneurs, Investors and Franchisees Throughout the United States Hattie Marie’s Texas Style BBQ & Cajun Kitchen is proud to announce that they are currently offering franchise opportunities to qualified candidates. With three Metro-Atlanta locations slated to open in 2020, Hattie Marie’s offers a wide variety of mouthwatering BBQ dishes including: BBQ Ribs, Smoked Brisket, Pulled Pork, Smokey Sausage Links, Fried Catfish & Shrimp, Macaroni & Cheese, Potato Salad, Collard Greens and Texas-Style Gumbo. Unlike other “barbecue joints,” Hattie Marie’s smoke all of their meats in-house daily. Hattie Marie’s has already gained national recognition by having social media influencers, politicians, socialites, and entertainers walk through their doors, indulge in their comfort food and document their entire experiences on all social media platforms. “We are seeking experienced single or multi-unit franchisees to acquire and develop locations in shopping areas, airports, colleges, and more,” says co-owner, Ramona Griggie. “We bring strong financials and a culture that promotes community and great eating.” Hattie Marie’s already has an established market presence and substantial market penetration in Atlanta. From that highly successful platform, the company is looking to initially expand the brand on a national level. To qualify financially for Hattie Marie’s franchise ownership, you must have a provable net worth of at least $100,000, and liquid assets of at least $40,000. Franchisees must be willing to sign single or multi-unit development agreement of no less than three stores within two years. For more information, visit

Franchising USA

FranServe Appoints Jerry Rieder as Chief Operating Officer Appointment Marks Promotion from VP of Consultant Development FranServe, Inc.—the world’s largest franchise consulting and expansion organization—is pleased to announce the promotion of Jerry Rieder to the position of Chief Operating Officer. COO is the latest of several roles Mr. Rieder has served in during his seven years with FranServe. Previously, he was Vice President of Consultant Development. “Jerry’s compassion and desire to see our business and our people succeed is the driving factor behind everything he does,” said FranServe

CEO Alesia Visconti. “With 25+ years at Fortune 500 companies prior to joining the FranServe family, Jerry has honed a management style rooted in a foundation of cultivation, and I can’t imagine anyone better suited for this role.” As COO, Mr. Rieder will provide organization-wide leadership and management as he helps guide FranServe in the execution of growthfocused strategies. He will also assist CEO Alesia Visconti in the management of daily operations and help establish policies that further promote

the company’s culture and vision. FranServe is the world’s largest franchise consulting and expansion organization. Its mission is to help others achieve their dreams of business ownership through franchising. FranServe leads the industry in connecting people to franchise opportunities. This is accomplished by equipping the industry’s most knowledgeable consultants with the training and tools needed to introduce franchisors to the most qualified candidates. FranServe’s culture,

technology, reach and scale are helping to revolutionize the franchise industry. To learn more about FranServe, visit

Conserva Irrigation Adds Seven New Territories in January Conserva Irrigation, the only national outdoor irrigation company founded on the concept of water conservation, announced a successful beginning to 2020 – adding seven new territories in January. The brand will welcome three new franchisees to the system and will open territories in the following locations: · Pasadena, CA and Burbank / Glendale, CA · North Indianapolis, IN and Central Indianapolis, IN · North Charleston, SC, South Charleston / Hilton Head, SC and West Charleston, SC With the addition of seven territories, Conserva Irrigation has now grown to 91 territories in markets throughout the country. “We’re excited about the fast start to 2020 and are eager to begin servicing clientele in our seven new territories,” said Russ Jundt,

founder of Conserva Irrigation. “Since launching our franchise program in 2017 as part of Outdoor Living Brands, we’ve welcomed like-minded entrepreneurs that recognize the importance of water conservation. Our 2020 pipeline is strong and it’s a privilege to watch our franchisees help address the water waste issues presented by typical irrigation systems, while they use our Conserva Irrigation business model to build an attractive business to achieve their career, lifestyle and financial goals.” Conserva Irrigation remains the only environmentally responsible irrigation company with a franchise business model focused on providing repair and maintenance practices for commercial and residential sprinkler systems. The smart irrigation leader has quickly become one of the fastest-growing companies in the irrigation industry.

For more information about franchise opportunities with Conserva Irrigation, visit or

Franchising USA

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what’s new!

100 Gyms and Growing “Stronger”: Blink Fitness “Lifts” Past Growth Milestone

It’s official: Blink Fitness (Blink) is today’s breakthrough health and wellness franchise brand.

The affordable, premium-quality fitness concept has opened its 100th gym in less than 10 years and is built to thrive for the future. Since opening its first gym in Manhattan in 2011, Blink Fitness has entered nearly a dozen major metropolitan markets coast-to-coast through sustained franchise and company-owned growth. The brand has celebrated more than 20 openings in the last 12 months, expanding through franchising and company growth into key markets like Chicago, Detroit, Houston and Dallas. Founded by the world leader in the

Franchising USA

luxury fitness category, Blink Fitness has differentiated itself in the booming health and wellness segment by offering its gym members a high-quality, affordable and inclusive workout experience where how you feel is more important than how you look. And, there is immense interest from seasoned franchise groups. This year, Blink Fitness inked multi-unit franchise agreements totaling nearly 50 units in Sacramento, Boston, Nashville and cities throughout Ohio. Franchisees are especially attracted to the concept’s labor-light model—

an unmatched tech-enabled platform streamlines operations and allows for Blink Fitness gyms to operate daily with as few as two employees. Blink Fitness franchisees also benefit from hands-on operational know-how from the brand’s more than 90 company-owned locations open today. Additionally, the scale of the concept’s company-owned footprint allows it to pilot initiatives in various markets, rolling out only proven processes to franchisees. For more information on the Blink Fitness franchising opportunity, visit

Spray-Net Painting Franchise Offers Low-Cost Franchising Opportunities Every year, people are looking to revamp the exterior of their homes, and they are turning to franchises because of their proven business models and support in this competitive industry. The home improvement industry was expected to increase to $387 million in 2018. Since then, the industry has grown immensely. Exterior painting plays a huge role in home improvement and restoration.

Spray-Net, a Canadian-based brand, whose mission is to use chemistry & software to deliver the best renovation solutions to homeowners, has officially announced franchise opportunities in the United States fo aspiring entrepreneurs. Spray-Net is the home-improvement franchise that’s changing the way homeowners renovate. Thanks to its patented weather-adjustable paint process and proprietary chemistry, SprayNet delivers a factory finish on aluminum

and vinyl siding, stucco, brick and even

surfaces that aren’t traditionally painted on-site, like front and garage doors and

Spray-Net’s in-class training, succeeded by their online training platform, starts at their support center, where franchisees learn about the brand, business planning, sales, paint application, recruitment, retaining and much more.

homeowners a new way to paint their

They don’t expect their franchisees to come with a background in home-improvement, which is why they’ve developed a comprehensive on-boarding program as well as an interactive e-learning platform to make it as simple as possible for our new franchisees to transition into operating their Spray-Net franchise.

home-improvement franchise opportunity.

For more information, please visit

windows. At a fraction of the cost of

replacement, Spray-Net is the most costeffective way to modernize a home and boost property value.

By bringing the factory painting

experience on-site, Spray-Net gives

homes & offers franchise partners a unique

Massage Heights Announces Top Performers at Annual Conference in Miami Massage Heights, a leader of professional, affordable and convenient therapeutic massage and facial services, recently held its annual conference in Miami Beach, Florida, where top performing franchisees were awarded for their significant accomplishments and contributions throughout the year. “It’s always an amazing experience when we’re all able to come together and celebrate each other’s accomplishments,” said Shane Evans, co-founder and Chief Executive Officer of Massage Heights. “Without the passion and commitment from our Strategic-partners and their employees, we wouldn’t be where we are

today, and it’s important to recognize the hard work that each of our incredible team members apply to their businesses every day.” Top award winners included: • Strategic-partner of the Year Award - Jen Burlington, owner of Massage Heights Leon Springs, Massage Heights Bandera, and Massage Heights Alamo Heights • Rookie of the Year Award - Joe Terracina & Group, owner of Massage Heights Mueller • Hall of Fame Award - Brad and Lisa Moore, co-owners of Massage Heights Centerra

As part of its growth strategy, Massage Heights is targeting franchise development in Nashville, Chicago, St. Louis, South Florida, and Las Vegas. For more information, visit

Franchising USA

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Featu re

b y G i n a G i l l Fr a n c h i s i n g U S A


Franchises You Can Afford The franchising world used to be a slightly unattainable business venture. Held solely for those with big pockets and easy access to money, the franchising world has developed into a more accessible option. Though once considered the elite investment, there are now opportunities for a wider variety of people interested in becoming a franchisee. As more and more businesses are offering franchise opportunities, the variety of choices has grown as well. These options include lower investment fees, including business opportunities directly from your own home. As the franchising world has changed, so has the needs of consumers.

“As more and more businesses are offering franchise opportunities, the variety of choices has grown as well. These options include lower investment fees, including business opportunities directly from your own home.�

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People are demanding convenience and efficiency more so than high end products. A lot of Americans want a service that comes to them rather than stepping out of their homes to access it. With the internet becoming a normal part of everyday life, people have become accustomed to the facility of having everything at their fingertips and everyone now has immediate expectations from businesses. The franchising industry has responded to those needs with convenient mobile services that also come with a much lower price tag for franchisees. Convenient

services provide lower investment opportunities that are a great initiative for business owners. Of course mobile services are not the only lower price range franchise opportunity. A lot of upcoming franchises offer services that can be called in and accessed from the franchisee’s home office. One could run a reliable and secure business from their home, offering cleaning services , tutoring or web assistance, for example. A franchisee can manage their employees, and their customers without having to run it from an off site location.

“While some childcare service franchises are not always quick gig options, some low cost franchises provide child care opportunities to parents like nannies, or in home services as well.”

“Managing and scheduling dog walking and sitting can easily be done from the confines of one’s own home. There is no need for an office or building to provide such an easy service.”

A lot of these businesses are offered in a lower price range because they do not come with a tangible building. A huge investment portion of some franchises, like a restaurant for example, can be expensive due to the onsite building and rental options. With the fast paced world we live in now, it turns out that a physical office is not always necessary to turn a profit.

Children’s services Nowadays people are looking for one off options to service quick needs. A couple seeking a babysitter for one evening, or someone looking for care while they attend an appointment are the perfect example of the everyday needs of Americans. What used to be a big business transaction with customers, can now be answered by

many low priced franchises. A sitter for an evening, a carer for a hospital visit or even someone to help wrangle the kids while you prep for a big meeting - these are all crisis people face everyday as parents. Consumers are looking for special occasions and willing to invest in one off experiences, but they need businesses to provide that opportunity. The franchising world has recognized the economy’s need to provide one shop services that are immediate. Providing care for parents on a short term basis is an easy franchise to run and purchase. While some childcare service franchises are not always quick gig options, some low cost franchises provide child care opportunities to parents like nannies, or in home services as well.

If you’re interested in childcare opportunities, but don’t want to go broke running your own business, a franchise provides options in both long and short term care - or even offers both services. It’s worth researching the expectations of the franchisee and investigating whether or not there are high cost for office space. If a business can be run from within your own home, the start up fee will be significantly lower.

Animal care and home care Now that the economy is run on mainly two working folks per household, a lot of people are busy in their day to day life. Services we once expected from our friendly neighbour or family member is not as easily accessible as it was before. People want their hard earned money to go towards making their lives run a little more smoothly. Nearly 90 million people in the states own

Franchising USA

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Featu re

b y G i n a G i l l Fr a n c h i s i n g U S A

“As not everyone is well versed in technology, the majority of people are dependent on web services in one way or another. Depending on your passion there are options for marketing, web design, social media, graphic designer and so much more.”

“There are numerous opportunities within the digital communications world and franchises have tapped into the potential.” a dog and pet owners take their job very seriously. However, sometimes they need a little help to provide the best care to their lovable pooch. People are willing to pay for dog walkers and dog sitters but need someone to provide that service. Again this is a great opportunity for those interested in a lower investment. Managing and scheduling dog walking and sitting can easily be done from the confines of one’s own home. There is no need for an office or building to provide such an easy service. A franchise gives owners a leg up on the competition, with marketing support and branding that gives pet owners the confidence in knowing their animals will be cared for and safe. While some owners may need someone to care for their animals while they are vacationing, they might also be looking for someone to care for their home while they are away. According to Travel Agent Central, Americans spend over $100 billion on summer vacations alone - which means there is a lot out of town opportunity for home and pet care! There are lower priced franchises that offer both services, or each one individually and because both of these services are very

Franchising USA

private and intimate interactions, it’s likely that consumers would prefer a franchise because of their credible reputation and reliability. If you are someone who is interested in giving back to the community and helping make Americans lives a little bit easier, then child, pet and home services would be applicable to your passion. Not only are there lower cost options, there is also the opportunity to provide a great work life balance. If maintaining such a balance is important to you as an investor it would be wise to gain some understanding of a franchisee’s expectations with such services.

Web services For a totally different option, a low price tagged franchise is web services. Most businesses and homes rely on the web to run smoothly. From creating apps and websites to launch a business, to managing social media to simply installing internet within your household. There are numerous opportunities within the digital communications world and franchises have tapped into the potential. Web services can easily be provided by a

mobile services. People would prefer you to come to their home or business and assist them with their digital needs. As not everyone is well versed in technology, the majority of people are dependent on web services in one way or another. As a franchisee you won’t need a background or education in IT and can easily be trained to help provide top notch services to consumers. Depending on your passion there are options for marketing, web design, social media, graphic designer and so much more. With a mobile service, employees can visit sites, without franchisees having to invest a great amount to start a profitable business. Franchises can now be anyone’s dream come true. With so many options, the sky’s the limit. Running your own business has never been so easy and now having choices with lower investment costs makes franchising even more appealing. Answering the customer’s needs for more quick paced fast services, has allowed the franchising world to create business opportunities for even more people without putting a severe dent in their bank account. No matter what your interest, there is a franchise in your price range. Look out for our next special feature:

MULTI-UNIT FRANCHISING ABOUT THE AUTHOR: After receiving an English Degree, followed by a Journalism Diploma, Gina Gill became a freelance journalist in 2008. She has worked as a reporter and in communications, focusing on social media. She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.

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February 20-22, 2020 at The Miami Beach Convention Center More than 200 of the top franchise brands are looking for motivated entrepreneurs. Are you the future business owner they’re looking for? Opportunities at every investment level and in every industry will be at Franchise Expo South. Will you?

Register today at USE PROMO CODE FRANUSA #FranchiseExpoSouth

Sponsored By:

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Expert Advice: David Banfield | President | The interface Financial Group

Do I Have


For This? David Banfield

Franchising USA

It has come to our attention that everyone has the same number of hours in their day, and that number is 24. Not exactly an earth-shattering statement but for many people who constantly crave an extra hour or two each day, it does represent reality. Living in the age of instant gratification, where everything needs to happen this instant, puts enormous pressure on people to complete as many tasks as they can in the shortest time possible. This quite often is at the expense of some thought that would perhaps contribute to a better result in the long run. We have somehow lowered ourselves into believing that the greater our output, the greater our success. Quality seems to have slipped, or even disappeared at the hands of quantity. How is it then that some people can appear to move mountains of paper and still have time for other activities, while on the other hand others are burning the proverbial midnight oil to move everything from A to B? In many cases the answer is simple - it is all down to planning and organization. Even the simplest task needs a planned approach. Just rushing at an activity in order to get it completed is often not the best approach. It is also true that some tasks, if left to rest for a while, in fact solve themselves and require little or no response. Planning your day and knowing what you want to achieve, and in what time frame, is absolutely crucial and is something that needs to be undertaken on a day-byday basis. There are plenty of books, publications and inspired papers on the art of time management - and they certainly have something to contribute – however each individual will have a different approach geared to their own needs, timetable and ability. Therefore, at the beginning of each day one should look at the

tasks ahead and determine what will be completed today and what can be deferred for a later time. Having made that determination, it is then imperative to write that down so that it becomes the to-do list for the day. Writing them down will focus your mind on completing the tasks, and dealing with the achievements, in the appropriate order of priority. If your day really does not have enough hours – or perhaps it should be work hours – then it’s not the day that is lacking, but rather the volume of work that needs to be completed. Sometimes the workload is without doubt greater than one person’s ability and, as such, an obvious solution must be found. If on the other hand the workload is comparable to others, then perhaps it comes back to the organization and planning of the day. Always remember that organization incorporates prioritization in dealing with what has to be done rather than dealing with what is easiest to be done. Procrastination is much easier than planning and, when in doubt, so many of us opt for the former. There is probably nothing inherently wrong with procrastination providing we have prioritized the tasks for the day, and the ones we choose to defer or even ignore are those that fall at the bottom of the priority list. Delegation is not a dirty word – there is no reason why we should not delegate more than we do, other than the fear that it will reflect badly on us. Often sharing the workload makes us believe that we are losing control of the big picture, so we tend to do everything ourselves which, in turn, creates a work overload. Delegating to team members is an appropriate approach to getting the job done, and certainly not a sign of weakness in an individual. This is not to say that one delegates everything and ends up with nothing, but rather that there is a sensible and equitable prioritization and sharing the results is a win – win situation for all involved. Do I have time for this? Well if you have in fact read this far in, you do have time for this and you should continue to make time to read and review as that, in turn, will give you a better insight into your own time management. There are only so many hours in the day - the key is to make the very best use of each and every one. David Banfield is the President of The Interface Financial Group, a position that he has held for over 20 years. He has been instrumental in starting Interface as a franchise opportunity and building it to its current international status. Prior to his involvement with Interface, he worked extensively in the banking, credit and factoring financial service areas.

Franchising USA

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Expert Advice: Rick Bisio | Franchise Coach | FranChoice

Franchises in Your Price Range When people consider whether they should go into franchising, they naturally have some fear and reservations that comes from making such a major career decision. Do they possess the skills and leadership abilities to run their own business? Will

Franchising USA

they get enough training and support from the franchise system? They also often wonder if they have enough money and can get the financing to purchase a franchise. Sometimes people may believe they must be independently wealthy to afford a franchise and the investments all cost $500,000 to $1,000,000 or more. That may be the case with certain retail franchises that operate with a storefront location, such as a restaurant or clothing store. In addition to the physical location, the most

expensive operations also have ongoing expenses such as rent, a large number of employees and marketing programs that make it more expensive than other businesses. Luckily, not all franchises operate from a brick and mortar location, and many are available at a much more affordable price. The least expensive businesses are often home-based and are predominately sales-driven as opposed to marketingdriven. These lower-cost businesses are

“In some cases, these businesses with low initial investments can grow into franchises that make millions of dollars each year.�

Rick Bisio

to hire businesses that can handle these maintenance duties. By taking the service directly to the customer, home service franchisees do not require a physical business location and are able to save a great deal of money in startup costs and ongoing expenses. They can often open their business from their home or a small office.

mostly home service franchises, as well as personal service franchises.

can be quite successful if it is with the right franchisor.

Home service businesses bring their services directly to the customer and perform a unique and valuable function that saves time and money for busy homeowners. Some examples of these businesses are ones that specialize in window-washing, painting, plumbing, flooring, handyman services, or disaster remediation. There are many home service concepts currently operating, all of which

There has been an increased need for these types of services in recent years. Most homes will require regular maintenance inside or around the house, and the work is often very time consuming or requires specialized tools or training. Whether it is a busy family needing to take their kids to weekend activities or an older couple no longer able to keep up with repairs, there is a considerable demand from homeowners

When we talk about the expense of these low-investment franchises, many cost between $75,000 and $150,000. An important distinction to know, however, is that some people make the mistake of looking only at the franchise fee and think that is the final cost. To determine the actual cost of a franchise, I always recommend to look at Item 7 of the Financial Disclosure Document (FDD). Item 7 of the FDD is called the Estimated Initial Investment, which is a comprehensive list of expenses that go towards opening a franchise. It includes everything to get the business open and operating, along with the cast-flow requirements for the first three months. If a franchise fee is $25,000, careful examination of Item 7 will show the true

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Expert Advice: Rick Bisio | Franchise Coach | FranChoice

“The least expensive businesses are often home-based and are predominately sales-driven as opposed to marketing-driven.” cost of owning and operating the franchise may be closer to $150,000. As a franchise coach, I work with many people who are operating with a tighter personal budget and are exploring lower investment franchises. One of their primary concerns is being able to finance a franchise opportunity. The SBA Express Program grants loans up to $150,000. If people have good credit, they can get a loan to cover most of the cost of a franchise purchase. A SBA Express loan is a great option for many people to quickly secure the money needed to own and operate a franchise. One advantage to operating a homeservice franchise is that they tend to be less impacted by a potential economic downturn than many other retail businesses. While people may cut back on discretionary spending habits like going out to dinner or a trip to the movie theatre during a recession, they will still need to repair and maintain their home the same way, regardless of the economic climate. Another benefit of these home-based franchises that do not require a storefront location is the ability to open the business much faster than others. That is very important to some people, particularly those who have left a job to become a franchise owner and can’t afford to wait nine months to secure a lease and build a location. With these types of businesses, people can sign an agreement, go into training one month later and open their business a month after that. Although there are many positives to low-cost franchises, it doesn’t mean they are easy to operate and will always be successful. Home service franchises require a lot of work from the owner and are not manager-run businesses. You can’t just buy the franchise, hire someone to run it and hope it will be successful. The first couple of years require a lot of focus, determination and effort from the franchise

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owner. Over time, they can earn freedom and flexibility with their schedule. I believe the outlook for servicebased businesses is very positive. It used to be that many franchises were storefront businesses. Now, advances in technology allow a franchisor to deliver significant advantages to help a home service franchise be as successful as possible. That includes CRM (Customer Relationship Management) systems that can control scheduling, billing, routing software and marketing platforms. These systems make it possible for people to grow their home service businesses much larger and more effectively than they had in the past. In some cases, these businesses with low initial investments can

grow into franchises that make millions of dollars each year. The demand for their services and advances in technology will continue to allow franchisees to have a competitive position in the marketplace, outperform their competition and be successful as a result. Rick Bisio is a leading franchise coach with FranChoice, the creator of the FDD Exchange and the Franchise Glossary and the co-host of Rick Bisio’s Franchise Focus. Since becoming a franchise coach in 2002, Bisio has assisted thousands of aspiring entrepreneurs nationwide explore the dream of business ownership.

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fe at ure : fr a nch ises i n you r pr ice r a ng e

Expert Advice: Christopher Johnson | Senior Vice President and President, Global Financial Services | Pitney Bow

Breaking Down Barriers to Growth for SMBs Small and medium sized businesses (SMBs), including franchises, have an influential role to play in the economic health of their communities, and in the country as a whole.

the solution they’ve been looking for. Pitney Bowes recently launched Wheeler Financial, a new subsidiary dedicated to helping small to middle market clients acquire the critical assets they need to grow and expand their business. Wheeler Financial will help clients purchase new equipment and services critical to the industries in which they operate with loans, leases, and other financial structures.

To maintain this influence and prosperity, they must have a strong focus on delivering growth. Generating growth is a huge milestone—it’s a foundation for the future, providing stability, security and protection against risk—but small and medium businesses face barriers that inhibit this growth.


In my conversations with the SMBs I’ve engaged with recently, I’ve learned that there are four common issues that stifle their prosperity and potential.


Difficulty securing funding

SMBs, including franchises, need capital for critical assets that help them grow their business and stay competitive, such as office equipment or software. Yet, it is harder than ever for them to secure this financing. The number of banks willing to lend to SMBs is falling as financial institutions favor larger, more profitable loans, and this lack of access to financing is inhibiting growth and stifling potential. As a result, SMBs are looking beyond the more traditional institutions towards alternative financiers and partners to find

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Constantly-changing compliance

Regulatory compliance is critical for every SMB and franchise. The risks of non-compliance are high, with businesses facing severe penalties and serious reputational risks if things aren’t done the right way. For some, the answer lies in outsourcing or partnering with experts, but this is often a short-term solution and can be costly. The SMBs I’ve spoken with that have succeeded in addressing compliance concerns are those that have invested in the technology and processes that improve efficiency and productivity and drive compliance at the earliest point. Leading businesses are those that communicate changes and coach employees in behaviors that drive compliance, adopt a culture of best-practice compliance across their organization.


Pressure to stay relevant and deliver the best customer experience Keeping up with consumers’ rapidlychanging expectations is difficult for

Christopher Johnson

businesses regardless of their size, but for smaller companies with limited resources, it can be particularly challenging. On the positive side, American consumers have a strong sense of loyalty to SMBs. A study by consumer group, Gallup, found that seventy percent of US consumers have confidence in SMBs – the highest rate since the study began more than a decade ago. Respondents in the study revealed that consumers see SMBs as the American dream and the backbone of the economy. The strong affinity consumers have with SMBs presents a great opportunity for them to differentiate and drive growth. Investing time and resource into customer retention, rather than on new customer acquisition, generates a strong return. In fact, a study from Bain and Company found that increasing customer retention by just 5% can increase profits anywhere

“Embracing different ways of working, such as moving to SaaS or encouraging homeworking can also reduce the burden of cost on an SMBs’ bottom line, freeing up costs to dedicate to growth”

from 25-95%. Smaller businesses know their customers’ buyer behaviors and preferences, meaning they have the ability to drive engagement, build relationships and deliver relevant, effective communications.


Difficulty in managing rising costs

Prices continue to increase – fares rise, real estate rents soar, insurance rates go up, utility bills increase. Franchises and SMBs are permanently being squeezed by increasing costs to their business. These escalating costs hurt businesses and hinder

growth. Unfortunately, there is no quick fix to containing costs, but a carefullyplanned approach to cost control can make a big difference. Investing in technologies that automate processes and ensure value helps. Negotiating better tariffs for cell phone contracts, broadband and utilities can be surprisingly effective. Embracing different ways of working, such as moving to SaaS or encouraging homeworking can also reduce the burden of cost on an SMBs’ bottom line, freeing up costs to dedicate to growth. SMBs and franchises will continue to deliver innovation and drive our economy.

Those that successfully overcome these hurdles will undoubtedly generate growth and prosper in the future. Christopher Johnson is Vice President and President, Global Financial Services (GFS) at Pitney Bowes. Christopher is responsible for the financing and lending businesses, as well as the consumer and merchant payments and risk management functions across the company. He also has leadership responsibility for the Pitney Bowes Bank, a state chartered industrial loan company.

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Veterans in Franchising february 2020

strategies to recruit and retain

veterans in franchising

kona ice:

good morals, better business us veterans supported

by true rest float spa Franchising USA

Leadership. Teamwork. Executing SOPs. Connecting veterans with education, resources and opportunities at

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V e t e r a n s i n F r a n c h i s i n g S u ppl e m e n t february 2020 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email:

Contents On the Cover 4

Strategies to Recruit and Retain Veterans in Franchising

Veterans Profile 48 Kona Ice 50 True REST Float Spa

48 Kona Ice: Good Morals, Better Business 50 US Veterans Supported by True REST Float Spa

Veterans News

Veteran Expert Advice 46 Strategies to Recruit and Retain Veterans in Franchising Ron Holt, Founder and CEO, Two Maids & A Mop

44 Veterans Get A Dedicated Franchise Expo

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V e t er a ns i n Fr a nch isi ng

veteran news Veterans Get a Dedicated Franchise Expo – March 13-14, 2020 Mid-Atlantic Veterans Franchise Expo Advantage Franchisors !

Everyone in the franchise development world knows that Veterans can be great franchisees that provide a high degree of discipline and commitment (among other positive traits) to make franchise concepts successful. In fact, over 650 franchisors are members of the VetFran Program of the International Franchise Association (IFA). These premier franchisors offer special incentives to attract Veteran candidates to their franchise systems. VetFran, teaming with VETToCEO and the Small Business Center at the Fayetteville Technical Community College (FTCC) is offering some unique advantages for franchisors who wish to access quality veteran franchise candidates. Additionally, they will reach thousands of soldiers while they are transitioning from military to civilian life. Over 27,000 veterans transition out of the service from bases in North Carolina every year. The Expo will be located only 6 miles from the main gate of Fort Bragg, the largest military installation (by population) in the free world. Fayetteville/Fort Bragg was also chosen because of the 5 other military installations nearby, and a population of over 390,000 Veterans within a 90-minute drive. The event will draw from database solicitations of over 50,000 from Expo partners and will be open to the public. The Expo will be backed by a strong campaign and will be featured in Fort Bragg Life newspaper. One of the key sponsors of the Expo is VETToCEO, an entrepreneurial community with training resources and guidance that assists veterans in leveraging their skills to start or buy a business or franchise and run it successfully. VETToCEO is a nonprofit whose programs are designed and facilitated by experienced

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Program. This Program is limited but offers support, such as business training and feasibility studies, for small business ideas, including franchises. The program can’t fund franchise fees, but the costs associated with franchise training can be eligible. To qualify, Veterans must have a disability rating of 20% or greater, and the ability to navigate the franchise discovery process for their preferred franchise.

entrepreneurs who are also veterans, exclusively for veterans of all branches. They offer their program free of charge to qualified/verified members of the military and veterans. Since 2005, VetToCEO has been able to assist thousands of veterans through the generosity of leading corporations, grants, and individuals who have a passion for helping veterans. The VETToCEO long goal is to replicate the Expo near multiple military transition points around the country.


According to Kent Hill, the Director of the FTCC Center for Innovation, Entrepreneurship & Small Business, “this Expo will be the first to leverage Fort Bragg transition programs such as ‘Boots to Business’ and the USO-NC ‘Pathfinder’ program which helps start hundreds of Veterans on their entrepreneurial journey each year.” In addition, the Veterans Administration (VA) benefit liaisons on every base, can provide assistance qualifying and enrolling in the Vocational Rehabilitation & Employment (VRE) Self-Employment

Franchisors can sign up for a booth as several spots may still be available. There will also be information-only tables available from those Franchisors that can’t attend. But if you can attend you’ll get to have fun too. The facility offers a unique virtual shooting contest that will challenge the best marksmen and award prizes for the best results. For more information please click on the link above or call Kent Hill at (910) 678-8496. Sign up now at Veteran-Franchise-Expo. !

NOBODY GETS TO THE TOP BY ACCIDENT! We advise many of the top franchise owners in the world. You can get acces to the very same resources that build their empires at no cost!

Contact George Knauf to Start Building Your Empire TODAY! Franchising USA

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expert advice: Ron Holt | Founder and CEO | Two Maids & A Mop

Strategies to Recruit and Retain Veterans in Franchising And, like many other franchise owners, providing an opportunity for veterans remains a top priority for our brand today.

Ron Holt

I’ve had the honor of working with a number of veterans and military members – listening to their inspiring stories and learning from their collaborative efforts and distinct backgrounds. I am consistently impressed by their commitment to become involved in our brand as entrepreneurs and to start their own journey within the franchise network.

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Military veterans truly resemble the ideal franchisee across all industries. They are goal-oriented, carry vast leadership capabilities and bring forth experience in adapting and planning for the strategies needed to be successful. I’ve found that the best way to encourage veterans to live up to their potential as franchisees is to provide them with a business model that works best for them. Here are a few critical elements to ensure that veterans get the most out of their experience as franchisees.

Prioritize support and resources On a number of occasions, I have met with veterans in our franchise system who expressed that owning their own business has always been a long-term goal. Many of these retired military members had already built the work ethic and adaptability to become business owners, but faced a sizeable problem across the board. The veterans who had spent years overseas found that they grew unfamiliar with the common business practices and resources required to build a successful company.

They had the right ideas and goals, but they didn’t know where to start. That’s why a thorough franchise model is critical in the process of bringing veterans on to your team. Providing necessary support and essential resources should be the backbone of your franchise model. Veterans already carry the motivation and diligence to be successful, but they also need an extensive support system to tap into in order to fully bring their ideas to fruition. Points of contact for every aspect of the business and a list of trusted vendors they can collaborate with are just a few examples of how you can provide your veteran franchisees with everything they need to unleash their full potential.

Keep a diverse network Veteran businesses are known for their longevity and employee retainment. Throughout the course of their military experience, veterans work with people of all backgrounds and from various

“If your franchise model has windows of opportunity for individual development, as well as strategies to keep it running for generations to come, you are more likely to appeal to the needs of veterans who are in search of their own entrepreneurial venture.”

“When looking for an entrepreneurial opportunity, veterans want a system that allows them to grow and expand their leadership abilities.”

areas of expertise – communicating and collaborating with individuals from all over the world is simply something they’ve been trained to do. To aid in the efforts of becoming a longterm business and generate successful employee retention, it is important to provide military veterans with a network of diverse and experienced team members. Within our brand alone, I can think of a handful of veterans who have benefitted from meeting others in the network and collaborating with individuals whose backgrounds and strengths vary from their own. Whether it’s with fellow franchisees, members of the executive team or administrative professionals in the system, veterans can work to the best of their abilities when they have a melting pot of ideas and roles to work from.

Open doors for development and growth One of the most inspiring characteristics I have seen among veterans I have worked

with is the unwavering leadership potential they carry. Many of those who entered the armed forces at some point in their lives are natural-born leaders, especially those who sought titles of officers and lieutenants. When looking for an entrepreneurial opportunity, veterans want a system that allows them to grow and expand their leadership abilities. The discipline and work ethic they earned while serving directly translates into their business ventures, and if presented with the ability to move up the ladder, veterans are better suited to be successful. This opens doors for newcomers to dive deeper into the world of franchising, and for single-unit owners to explore the scope of multi-unit opportunities. In conjunction to the development aspect of the business, many veterans look for a legacy they can be proud of. The Two Maids & A Mop franchise model, for example, caters to family-focused entrepreneurs and allows them to pass

their business onto younger generations. Veterans are often interested in an enterprise that can be inherited, which can be traced back to the importance of business longevity. If your franchise model has windows of opportunity for individual development, as well as strategies to keep it running for generations to come, you are more likely to appeal to the needs of veterans who are in search of their own entrepreneurial venture. Ron Holt is the founder and CEO of Two Maids & A Mop, a fast-growing franchise concept that specializes in professionalized home cleaning services. Holt founded Two Maids & A Mop in 2003 with the grit, hustle and perseverance that the brand is still known for today. Over the next 10 years, Holt grew the brand from one corporate location to 12 and in 2013, the brand began franchising under Holt’s leadership and today has over 80 locations across the country.

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profile: Kona Ice

If you had told me 20 years ago that I would be cruising through the streets of Mississippi with Calypso music blasting from my tropical themed truck, I would’ve laughed. Looking back on where my career started, I never thought I could find common ground between the U.S. Army and a shaved ice truck. I served in the Army as a weapons mechanic for five years – from 1992 to 1997. From there, I moved into the heating,

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“Army Core Values” that we learn in basic training – loyalty, duty, respect, selfless service, honor, integrity and personal courage. To me, investing in Kona Ice seemed to be a reflection of these values; it took personal courage to forgo my previous work experience and open a Kona Ice truck, but I felt it was my duty to the neighborhood to invest in a selfless service like Kona that would allow me to make an honest living while giving back to my community. In a sense, I’ve felt I have gotten to instill these same values in children in my city through Kona Ice’s partnership with schools. By rewarding well-behaved and high performing children with Kona Kups, we are teaching kids that hard work pays off and sharing the importance of philanthropic services. Through Kona Ice, I believe I am shaping a more positive, kind and hardworking community.

“The Army taught me what it means to have a sense of purpose, and since then, I have followed the ideal that everything I do should be for the greater good. ”

ventilation and air conditioning industry, on both the corporate and commercial side. Recently, I made my most drastic career change yet and started to look into franchising opportunities. There was only one franchise that I felt completely encapsulated my values as well as what I wanted out of entrepreneurship – a business that would serve the community and emphasize philanthropic efforts. Today, my wife and I own a Kona Ice shaved ice truck in Gulfport, Mississippi. My journey to choosing Kona Ice started with logistics. When looking into potential franchise opportunities, it was imperative that I found a franchise with an easy protocol to follow, as my military experience instilled in me a strong sense of order and structure. It’s no surprise that I found such a great fit with Kona Ice; simply put, Kona Ice is a solid business model. The company already had built-in

brand awareness, which made it easier to break into the market, and even if the community wasn’t aware of Kona Ice before, it’s difficult for a tropical themed truck blasting Calypso music to go unnoticed. Beyond the order and structure of the onboarding process of Kona Ice, franchisees have flexibility with their business once it is up and running. For example, Kona Ice gives me the opportunity to choose my own hours and be my own boss, allowing me to have more time to spend with my family. Beyond a strong business model, I desired a concept that made me feel like I was making a difference in my neighborhood, as I had been taught during my five years in the Army that the core value of being in the military is having a greater sense of purpose; everything we did was for the greater good of our country. Moreover, the pillar of the U.S. Army is built upon the

In a way, I feel like I am still serving, but instead of serving my country, I am now serving my community, bringing joy to the neighborhood with my colorful truck and an option for the city of Gulfport to utilize my business for fundraisers. Kona Ice encourages me to feel good about my successes and promote my business; the more sizable of a profit that our truck earns, the more we can give directly back to the community. Serving in the Army and owning a shaved ice truck do not seem to be related professions, but I believe it was the values instilled in me during my time in the military that drew me to open a Kona Ice truck over 20 years later. The Army taught me what it means to have a sense of purpose, and since then, I have followed the ideal that everything I do should be for the greater good. This led me to a philanthropic business model like Kona Ice. Nationally, Kona Ice has donated over $70 million since its inception in 2007, and I look forward to seeing what philanthropic milestones Kona Ice will overcome this year on a national scale as well as the thousands of individual communities the company serves. Article written by Chris Kimball, U.S. Army Veteran and Kona Ice Franchisee

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profile: True REST Float Spa

US Veterans Supported by True REST Float Spa The U.S. Small Business Administration recognizes that small businesses are the backbone of the U.S. economy, with franchised businesses accounting for 10 percent of all small businesses in America as well as 7.6 million direct jobs and making up 2.5 percent of the U.S GDP. As a process-driven entrepreneurial opportunity, the franchise business model has long been an attractive business venture for veterans after their service as it gives individuals the opportunity to open their own small business backed with a proven model of profitability, an established brand, an extensive operating manual and support from a franchisor. Even though veterans make up just 7 percent of the population, 14 percent of all franchisees are veterans. After leaving military service, veterans are drawn to opportunities where they can apply the skills they’ve developed during their service – including leadership, selfdiscipline and work ethic – in their civilian lives. The same skills that contributed to their success in military service are the same skills that make veterans well-suited for the franchising world. In fact, a recent study showed that 63 percent of veterans and active duty service members who envisioned a second career as a smallbusiness owner considered owning a franchise. While many options exist out there, True REST Float Spa, a wellness franchise that offers members access to flotation therapy,

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is especially attractive to veterans because of their commitment to those who have served in the military. True REST Float Spa provides relaxation, better sleep and pain relief for multiple ailments including holistic treatment options for chronic pain, anxiety, depression and stress. Out of the 32 franchise owners at True REST Float Spa, four are United States veterans. They have utilized the recurring revenue model that implements low, long-term maintenance; few part-time, minimum wage consultants; and an average of 5.6 percent spent on the cost of goods. As the world leader in float therapy, True REST Float Spa supports franchisees and their members, especially active and retired military personnel, having an experience unlike any other. Since Sept.

11, 2015, every 11th day of the month, True REST Float Spa opens its door to active duty service members and veterans to float for free. Additionally, the floatation therapy leader has held promotions have included gift card deals where any purchase is matched and a member of the U.S. military, active or veteran, is gifted the second gift card. To date, True REST Float Spa has provided almost 3,000 free floats to veterans and individuals on active duty. True REST Float Spa encourages interested veterans to realize their entrepreneurial dreams by offering at 10 percent discount on the initial franchise fee to own and operate a True REST Float Spa. For more details about this exclusive offer for veterans, visit

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The public and policymakers need to understand franchising. Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us

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Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.




Our Franchise



This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

Visit Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association (202) 662-0760

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fr a nch ise & serv ices di r ecto ry

Assisted Living Locators Assisted Living Locators provides the vital function to seniors and their families of identifying their ideal alternative living solutions and other related services – all at no cost to them. Our proprietary evaluation system results in free residential referrals that enable our clients to make the best possible decisions for their loved ones. Our elder care advisors are trained to find solutions that meet our clients’ needs and to personally accompany them on guided tours of facilities that match their individual preferences. Ours is a truly turn-key program that puts our owners on the path to success through a proven executive business model with high profit margins, low overhead, minimum employees,

Business Finance Depot

If you’re aware of the unsurpassed value of the assisted living market, if you’ve always dreamed about the freedom and independence that business ownership could bring you, and if you’ve been waiting for the perfect, local, affordable opportunity to carve out your piece of the industry, Assisted Living Locators may be just the match you’ve been seeking. For more information please contact Mary Ann Russo or Tom Ingle at: Phone: 800-267-7816 Email: Website:

Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.

Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

Website: Email: Phone: (800) 788-3884 Contact: Paul Bosley

caring transitions

with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances.

Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing

Clayton Kendall Clayton Kendall provides comprehensive branded merchandise programs for franchise communities nationwide, resulting in greater brand exposure, cost-savings, streamlined operations and brand compliance.

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repeat referrals, and residual income. Even more importantly, many of the industry’s most desired areas of the country remain available for new development.

Phone: 1-800-647-0766 Email: Website:

We provide marketing collateral, signage, POP displays, printed materials, promotional products and apparel. Our services include graphic design, merchandising, sourcing, warehousing and fulfillment, kitting and proprietary technology with advanced management reports. All programs are scalable and can be customized to the unique needs of your community. Customer service is our forte.

With a customized online store as the organizing principle, our websites give users the ability to purchase their advertising and marketing tools in one easy to use program.

Contact: Dan Broudy CFE, Chief Executive Officer Phone:412-798-7120 Email: Website:

Everything Hemp Store (EHS Franchise LLC)

foods including hemp seeds and hemp seed oil, dietary and health supplements.

Everything Hemp Store is a consultative marketplace for naturally sourced health, beauty and nutritional products. Our product suite consists of a variety of industrial hemp-derived products such as hemp textiles, floral derivatives, lotions, pain creams, salves, hemp extract tinctures containing Canabidiol (CBD), nutritional

Everything Hemp Store is truly your One Stop Hemp Shop™ focused on delivering top quality products to our consumers with full trace-ability from farm to family. Contact: Gary Norris Phone: 888-334-4367 Ext. 21 9 Email: Web:

Fastsigns® Now more than ever, businesses look to FASTSIGNS for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company. We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 • Franchise Research Institute World Class Franchise 2011-2015 ®

FranFund, Inc. A top IFA supplier and recognized as a top franchise funding supplier by Entrepreneur, FranFund, Inc. designs smart all-inone funding plans that grow with your franchise business. Whether you are considering leaving your current job to start a new venture or if you are looking to expand your existing operation – we are here to help. Based on your specific financial picture, we will work with you to design a funding plan that will set your business up for long-term success. We provide a free funding consultation and make sure you understand all of our program and service costs before you commit to anything. Our most popular funding programs are SBA loans and 401(k) business financing, which allows you to use qualified retirement savings tax-free and penalty-free. We also offer

Fresh Coat The average Fresh Coat on average earns 41.22% gross profit and $507,883.18 in revenue!* (*See Item 19 of our April 1, 2018 Franchise Disclosure Document for details. Based on data reported by franchisees that were open and operating full-time for at least 1 year for the period ending December 31, 2017 and that reported Gross Revenues and income statements. A new franchise owner’s results may differ. Our owners continually testify about the amazing amount of help they receive from our company. From coaching and onboarding, to marketing and operational support, we guide you every step of the way. Marketing Support & Operation Support – At Fresh Coat, our franchisees are constantly surrounded by support from both

Funtopia Funtopia business philosophy capitalizes on a growing trend towards healthier, active lifestyles. More than just a place for kids to play, Funtopia is an adventure park where family and friends come to entertain and challenge themselves. Our mix of sports and fun, coupled with an amazing brand experience, has enabled our locations to enjoy the benefits of customer loyalty. The concept was created out of desire to provide a new type of entertainment that would be an alternative to today’s prevalence of physically-

Home Technology Handyman As you know by now, the Home Automation industry is growing at record rates. All around the world, people are beginning view Connected Home products as an essential component of their lifestyle. They’re looking to integrate technology into their homes to make their lives easier, safer and more convenient. There’s no doubt that this industry will continue to grow. In effect, the need for connected home professionals to install and integrate this technology will grow right along with it. If owning your own Smart Home Franchise through Home Technology Handyman has piqued your interest, there’s never been a better time to see what we’re all about! What exactly does a Home Technology Handyman do?

• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679 Email: Or visit our Website:

conventional loans and other non-traditional solutions including unsecured loans, securities-backed loans, equipment leasing, and refinancing programs. By utilizing our franchise-specific pre-approval tool and cultivating an extensive network of lenders who are comfortable with the franchise model, FranFund’s loan approval rate is 99%. We believe delivering an exceptional customer experience is just as important as providing high-quality products and services and are proud of our high level of customer satisfaction. Contact: Tim Seiber, CFE Phone: 817-730-4500 Email: Website:

our Marketing Department and our Operations Team. We have national and local marketing initiatives and resources to drive customers to your place of business, and experts to guide and coach you for as long as you own your Fresh Coat franchise. Fresh Coat is committed to leading the painting industry by driving platinum level customer service delivered by a team of professionals and painting experts. To do this, our franchisees only hire the most skilled and experienced painters, allowing their franchise businesses to offer 6 unique services. Your painters provide positive experiences from the initial quote to final touch-ups. Phone: (513) 605-4877 Email: Website:

passive screen display entertainment. Believing that being active, both mentally and physically is the essence of healthy lifestyle, we decided to make it as fun as possible. Our culture, our customers, and the Funtopia brand experience is the “icing on the cake” to a solid business model that allows you to grow your income and reach long-term wealth goals. Contact: Yasen Nikolov Phone: 1.833.386.8674 Email: Website:

We’re a home service provider, just like a plumber or electrician. Our technicians are the trusted resource for sales, service and installation of home technology products to customers of all income brackets. From basic service calls to turn-key projects, Home Technology Handyman can handle it all. Our most popular services include: • Connected Home Devices & Systems • Home Networking • Audio/Video Systems • Home Theater • Surveillance Cameras • TV Mounting • Remote Control Systems • Basic Lighting Control • Security Systems We want you to Take Control of Your Future! Contact Jack Beeckman at: Ph: 888-303-4191 Email: Website:

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International Franchise Professionals Group The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.

The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together. Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.

Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the

If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.


Lifted’s inventory exemplifies the brand’s serious commitment to quality products; but not without playful elements such as, the Lifted Candy Bar, where customers can choose from an array of CBD-infused sweets, treats and edibles. Lifted has an educational shopping experience where the sales team does not follow like a shadow, they lead as a guide. The aesthetics of the brand further lend themselves to the name with a sleek, modern FFE package and colors that are fresh and crisp. In every way, Lifted is truly an elevated experience.

Lifted, An Elevated Experience is a Hemp/CBD shopping experience. Stepping into the retail environment at Lifted, it only takes a few seconds to realize why the consumer’s needs are so readily met, as this is not the typical Hemp/CBD shopping experience. The space is laid out in such a way that the flow lends itself to making the most of the square footage - which is modest, by some retail standards and yet, is comfortable and inviting; creating ease and efficiency for hemp/CBD consumers of every experience level. This design also reinforces Lifted’s respect for the consumer’s time, as well as their own.

Little Caesars As the largest carryout-only pizza chain in the world, Little Caesars is doing something right. Little Caesars is an international brand and household name. It’s come a long way since starting as a single store in metro Detroit in 1959. The Little Caesars brand and distinction of being named “Best Value in America”* for the last ten years is proof of its commitment to satisfying customers by providing one of America’s favorite meals at an affordable cost. Today, Little Caesars is looking for franchisees to bring HOT-N-READY® pizza to a wide range of communities

MONKEE’S FRANCHISING Monkee’s Franchising, LLC is a franchisor of upscale ladies’ boutiques specializing in shoes, clothing and accessories. Headquartered in Winston-Salem, NC, Monkee’s was founded in 1995 and has become one of the most successful organizations of independently owned boutiques in the Southeast. Our boutiques can now be found in Alabama, Florida, Kentucky,

Moran Family of Brands Moran Family of Brands is one of the nation’s leading franchisors of general automotive repair, transmission repair and automotive accessory centers. Based in Midlothian, Illinois, Moran Family of Brands provides specialty products and services in virtually every aspect of the automotive aftermarket through four individual brands and a total of more than 120 franchise locations nationwide including:

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IFPG to power their business. All of these individuals understand the value of being associated with IFPG.

Contact: Gary Gale Norris Phone: 336-477-3693 Email: Website:

nationwide. The company also offers opportunities in non-traditional franchise venues, including convenience stores, college campuses and military bases. Little Caesars works closely with franchisees to develop locations with customized architectural and build-out plans. *“Highest Rated Chain-Value for the Money” based on a nationwide survey of quick service restaurant consumers conducted by Sandelman & Associates, 2007-2015. Phone: 800-553-5776 Email: Website:

North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia and we are excited as our growth continues nationally. Monkee’s is recognized throughout this region as a leader in providing the finest fashions from the world’s top designers. Contact: Troy Taylor Phone: 336-529-5200 Email: Website:

Mr. Transmission, “The Professionals”; Alta Mere “The Automotive Outfitters”; Milex Complete Auto Care centers and SmartView Window Solutions. For more information on Moran Family of Brands visit Contact: Ben Reist Phone: 800-377-9247 Fax: 708-389-9882 Email: Website:

Nathan’s Famous, Inc. NEW YORK IS ALWAYS A GOOD IDEA, which is why - after over 100 years as one of New York’s most famous restaurant brands - anyone can walk into a Nathan’s Famous Restaurant anywhere in the world and experience the best of the New York Casual Food scene. Universally regarded as the “Flavor of New York”, Nathan’s Famous’ menu focuses on four food pillars: World-Famous Hot Dogs & Fries; Premium Subs, including Angus Ribeye New York Cheesesteaks by Pat LaFrieda; Best-in-class, cooked-to-order burger with our proprietary Best Burger Pledge™, and Hand-Breaded Chicken and Onion Rings. Our restaurant system includes over 250 restaurants

Office Pride Commercial Cleaning Services Office Pride Commercial Cleaning Services is one of the most respected full-service commercial cleaning franchise companies in the nation. Office Pride’s business was built on a strong set of core values that ensures business is conducted with integrity and that every customer receives the highest level of commercial cleaning and janitorial services. Our Values Make Us Different.® Office Pride was founded in 1992 by Todd Hopkins, who created the concept as an independent research project while working on his MBA at Butler University. He asked leaders of large cleaning companies what they would

OELO LIGHTING SOLUTIONS Oelo provides color-changing commercial LED lighting solutions for franchises and businesses. Practically invisible by day, the lighting is installed in a weather-resistant channel that blends in with the building’s fascia, while the lights’ color and movement can be controlled by the Oelo color app. The lights can double as seasonal lighting,

pet wants Pet Wants creates fresh and all-natural pet food and delivers it to our customers on a monthly, subscription basis...that ensures the food is fresh for the pets and that you generate consistent and ongoing revenue streams. As a franchise owner, you will need to share this love of pets and their well-being. But no experience is needed. No matter if you start in your home, a small office or store, we teach you everything you need to know about operating and growing a successful pet food business.

worldwide, with adaptable, locally sourced menus and prototypes. Nathan’s Famous branded products are currently distributed globally, including packaged hot dogs, hamburgers, french fries, onion rings and more. Our world-famous hot dogs are served in a multitude of outlets, including movie theatres, bowling centers, cruise ships, and casinos. And with more than 28 billion views worldwide of our cult-favorite Hot Dog Eating contest last Fourth of July, Nathan’s Famous’ claim to the cuisine and culture of New York isn’t just authentic, it’s proprietary. Contact: James Walker Phone: 516-338-8500 Email: Website:

do differently, and he repeatedly heard how they would deliver “total customer satisfaction.” Using his research, started Office Pride, an industry leader whose spotless reputation earns rave reviews from franchisees, clients and competitors. Today, Office Pride has 137 franchises around the nation and is listed in Franchise Business Review’s Hall of Fame for its exceptional franchisee satisfaction ratings and is ranked among Entrepreneur’s Franchise 500. Office Pride provides a wide range of commercial cleaning services, including carpet cleaning, floor stripping and waxing, to offices and commercial facilities. Contact: Rich Helm, Director of Franchise Development Phone: 727.754.5990 Website:;

eliminating the yearly hassle and annual cost of hanging holiday lighting. With Oelo, franchisees can give their building a green St. Patrick’s day glow, create breast cancer awareness with a pink storefront or add custom movement to attract attention to your franchise. Contact: Devin Rodarmel Phone: 970-212-3670 Email: Website:

You just need a passion for pets, the drive for success and the ability to follow our proven operating system. In return, you will be rewarded with the great benefits of being a business owner. Bottom line, this is a fulfilling, financially rewarding and enjoyable “people and pets” business. Contact: Beth Boecker Phone: 513-331-3647 Email: Website:

pool scouts

• Recurring revenue business

Backed by multi brand franchisor, Buzz Franchise Brands – winner of Inc. 500, Pool Scouts helps franchisees hit the ground running.

A Pool Scouts franchise is a business opportunity that can be run from virtually any home or office. We are talking to motivated people to operate Pool Scouts businesses across the United States. Individual territories or area development opportunities are available. Pool Scouts…Perfect Pools, Scouts Honor!

Pool Scouts is the franchise opportunity poised to make a splash in the industry. Here are some compelling attributes: • Fragmented market in a $3 Billion industry • Fast growing franchise opportunity • Low franchise fee and fast start up

Phone: 1-844-407-2688 Email: Website:

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fr a nch ise & serv ices di r ecto ry INC. has created a marketing system that is transparent and includes a community of real estate professionals who are empowered through technology – providing the customer with a true endto-end experience. We have reconstructed how real estate is bought and sold. We’re NOT real estate agents or brokers, we’re something very different, something we believe is much better. We provide sellers with all the tools required to successfully and confidently sell their property on

Re-Bath In an industry of independent home remodeling contractors, Re-Bath stands out as a unified, trusted national brand. Re-Bath is known for providing expert, affordable and effortless bathroom remodeling solutions that transform homeowners’ bathrooms in days, not weeks. We offer a spirit of innovation and an alternative to cover-up or overpriced remodeling. We handle both the design and the installation – it’s a branded, one-stop customer experience that the industry sorely needs. We are the go-to resource for bathroom remodeling in the markets our franchisees currently serve, and our national reputation strengthens as we continue to connect the dots across the country.

scooter’s coffee

Ultimately, we help buyers and sellers avoid the high cost of commission by connecting directly. We have experience two decades of franchise success and along the way, have been honored with many awards and acclamations. Franchisees benefit from the knowledge and skill of our award-winning franchise system. Contact: Franchising Team Phone: 844-333-7017 Email: Website:

Of course, it helps to have the trust of renowned companies like Home Depot. Re-Bath is the nation’s largest complete bathroom remodeling franchise with presence in more than 150 cities and 43 states. The ideal candidate for Re-Bath should have sales, marketing, and/or management experience and be extremely results oriented. Construction knowledge is not required. You must have a minimum of $100,000 in liquid capital, and be ready to make a full-time commitment. Contact: Samantha Wilson Phone: 866-721-7761 Email: Website:

Founded in 1998, Scooter’s Coffee roasts the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In two decades of business, Scooter’s Coffee’s success is simple: stay committed to the original business principles and company core values.

employees is: “Amazing People, Amazing Drinks... Amazingly Fast!”™ It reflects a commitment to providing an unforgettable experience to loyal and new customers. Scooter’s Coffee is quickly approaching 200 locations in 16 states and has 135 franchise commitments to build new stores. Franchise opportunities are available.

A partnership with the Arbor Day Foundation to source shade-grown coffee to protect the rainforests reaffirms its commitment to contribute to a “chain of good”. The company’s Brand Promise, recited to franchisees, customers and

Phone: (402) 934-7284 Website: Email: Contact: Kelly Crummer- Franchise Development Manager


revolutionizing the stretching industry through its approach to help clients of all ages, fitness levels, genders and sizes achieve deeper stretches that allow them to reach individual wellness goals. Headquartered in Irvine, CA, StretchLab is backed by Xponential Fitness, a curator of popular boutique fitness brands.

Founded in 2015, StretchLab is the first boutique health and wellness franchise that offers one-on-one assisted stretching services in a fun, energetic and communal environment. It is designed to increase mobility and flexibility, helping to reduce pain, decrease muscle aches, improve posture, reduce recovery time and enhance quality of life. Guided by highly-trained Flexologists™ in a one-on-one or group atmosphere, StretchLab is

SUBWAY® When you own a Subway® sandwich shop, you’re part of the world’s largest Quick Serve Restaurant chain and one of its most recognized brands, and you’ll get the support and experience that comes with it. Be part of a winning brand that keeps customers coming back for delicious meals made just the way they want. Subway® is the undisputed leader in fast, wholesome food. Our sandwiches are made to order right in front of the customer, precisely the way they want - using

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their own at a fixed rate, not a percentage of the value of the home.

Contact: Martin Balcaitis Phone: (949) 326-9765 Email: Website:

freshly baked breads, select sauces and a variety of delicious toppings. When you join the Subway® family, you’ll get world-class support before you even make your first sandwich and well beyond. Our franchise support system features: training, product development, advertising, purchasing cooperative, field support and much more. Contact: Ralph Piselli, North American Franchise Sales Manager Phone: 203 877 4281 Email: Website:

The Growth Coach The Growth Coach® is an industry-leading business coaching franchise, established in over 150 markets in the United States and abroad. Since our founding in 1992, our coaches have helped thousands of small business owners achieve their personal

The Interface Financial Group – IFG 50/50 The Interface Financial Group – IFG 50/50 is an affordable home-based franchise that provides short-term working capital to small and medium-sized businesses by purchasing current, quality invoices at a discount, thus accelerating the client’s cash flow and growth. All transactions are syndicated 50/50 with the franchisee and the franchisor, and that means less working capital required to fund transaction: IFG does the bulk of the due diligence and the ‘paperwork’ for the transactions, and IFG 50/50 franchisees will concentrate their efforts on building the referral relationships – they do the ‘people work’. Key advantages of being an IFG 50/50 franchisee include: • No staff to hire, fire, or manage

The Seasons Art Class The Seasons Art Class is an adult art class franchise providing art classes one day per week. This is a great opportunity, low investment, no inventory, not need to rent a location. Great for part-time or as an added revenue stream. Our business has been in operation since 2009 and is the original provider of these inspired courses.

and professional goals. With 28 million businesses in the United States, the demand for business coaching has grown to a tremendous $11 billion industry. P: (877) 498-3626 E:

• No storefront to own, lease, or maintain • No Inventory or stock to purchase • No extensive travel because IFG franchisees do business locally • Business-to-Business, professional environment with regular business hours of operation • Flexibility to relocate for part of the year or permanently and continue doing business Our franchisees are excellent communicators, relationship builders with decision-making and problem-solving skills, and much more sales & marketing oriented. IFG has been in the ‘invoice discounting’ business since 1972, and employs its franchise network in the US, Canada, New Zealand, Singapore, the UK, Ireland, Australia, Mexico and South Africa.

The system has proven so successful that it has been expanded throughout Europe, North America and Australasia with many, very happy Franchisees and countless students. With well over 125 successful franchises already in operation right throughout the UK (and growing), we’re now offering the opportunity for you to be part of this successful group and run your own business in your area.

There have been many imitators in that time but none have managed to match the comprehensive process and systems that we formulated and continue to improve on year after year.

Using our proven business systems, you have the potential to earn a full-time wage for part-time hours! For more information contact Mike Curry email:

TopFire Media

Our integrated approach combines our public relations and franchise SEO service prowess and is designed to generate brand awareness, drive consumer engagement, and build credibility for your company.

TopFire Media is an integrated digital marketing and public relations agency, specializing in the franchise industry. Our clients benefit from our years of experience in franchise SEO service, public relations, media relations, content writing and management, social media marketing, and web design. We work to bring all of these elements together to achieve a common goal – our clients’ success.

TruBlue Total House Care There are thousands of Senior Care companies taking care of the person, but NO ONE is taking care of their homes. Sadly, Seniors are forced to leave their beloved home and memories too soon because the home becomes too hard to maintain. Regrettably, they end up in nursing homes and retirement facilities. All of that has changed and created a business opportunity of a lifetime. TruBlue is the ONLY national provider that specializes in Total House Care for Seniors, so they can stay in their homes longer… “age in place” with confidence, comfort, safety and independence. We provide complete and on-going house care, both inside and outside the home: • Repairs • Cleaning



Phone: (708) 249-1090 Fax: (708) 957-2395 Website: Email: Contact: Matthew Jonas

• Yard work • Special projects (such as wheelchair access, safety audits, and fall prevention, to name a few) • Home Watch TruBlue Total House Care services busy families, as well. They’re constantly running from school activity to sporting event most evenings and weekends. While they have disposable income, they have little free time or desire to handle the endless chores around the house. They gladly turn to TruBlue for complete and affordable house care, inside and out, where we act as their Total House Care Manager and provide them with a convenient and hassle-free lifestyle. Phone: 866-498-3218 Website:

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Tuffy Tire and Auto In 1970, the first Tuffy Muffler shop opened in Detroit, Michigan. To keep up with changing times, we’ve changed and evolved too, from just a Muffler shop to an auto service center. Our service line up currently includes brakes, shocks, struts, springs, alignment, front-end, oil change, mufflers, tires, air conditioning, batteries, starting and charging, flush and fill, and C.V. joints. We take care of all your auto repair needs.

our franchisees have played a key role in the success of Tuffy. Tuffy, is looking for customer focused, ethical business owners. With over 45 years in business, franchisees are provided a value proposition that includes a state-of-the-art management, sales and Technical Training, comprehensive marketing and advertising programs, national vendor partnerships, national and local support, a powerful brand proposition, a strong business model and on-going research and development.

Helping our franchisees to operate successfully and meet the challenges of today’s marketplace is the top priority for the Tuffy® Tire & Auto Service Centers. We provide our franchisees with a proven operating system, and as a result,

Contact: Travis Mulligan Phone: 800-228-8339 Email: Website:

Veterans Business Services

campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise.

Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program. Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business. VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing

Window World Window World®, headquartered in North Wilkesboro, N.C., is America’s largest replacement window and exterior remodeling company, with more than 200 locally owned offices nationwide. Founded in 1995, the company sells and installs windows, siding, doors and other exterior products, with over 16 million windows sold to date. Window World is an ENERGY STAR® partner and its windows, vinyl siding and Therma-Tru doors have all earned the Good Housekeeping Seal. In 2018, it was ranked “Highest in Customer Satisfaction with Window and Patio Door Retailers” by J.D. Power. Through its charitable foundation, Window World Cares®, the Window World family provides funding for St. Jude Children’s

VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality. Contact: James Mingey Phone: 202-349-0860 Email: Website:

Research Hospital®, which honored the foundation with its Organizational Support Award in 2017. Since its inception in 2008, the foundation has raised over $9 million for St. Jude. Window World also supports the Veterans Airlift Command, a nonprofit organization that facilitates free air transportation to wounded veterans and their families. Window World has flown over 100 missions and surpassed $1 million in flights and in-kind donations since it began its partnership with the VAC in 2008. For more information, visit or call 1-800 NEXTWINDOW. Contact: Zach Luffman, Director of Franchising Phone: (336) 667-2100 Email: Website:

A-Z LISTINGS ARE A GREAT WAY TO PROMOTE YOUR BUSINESS Making an appearance every month in Franchising USA magazine. Each A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the A-Z directory onto your FOCUS, PROFILE or ad! To learn about the A-Z directory or any other products, please contact Vikki Bradbury: Franchising USA

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IFG 50/50 - A Different Franchise Approach!


Staff Premises Long hours Paper Inventory




For more information contact David Banfield, President E:

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