H AVE YOU R SAY
Ryan Reeves | Vice President of Franchise Sales and Development | Boston’s Pizza Restaurant & Sports Bar
How Boston’s Pizza Restaurant & Sports Bar
Uses Dual-Branding to Help Hoteliers Succeed
Ryan Reeves
With the hospitality industry recovering from the pandemic, many establishments are searching for new and exciting changes they can implement to get customers back in the door. At Boston’s Pizza Restaurant & Sports Bar, we’ve spent the past few years looking at fresh and creative ideas for development. As with many things, the pandemic gave us an extra push to implement these new ideas. Over time, we realized that we could do so much more with less space. Our new prototype, which is 30% smaller than preCOVID prototypes, unites the three most substantial establishments in the hospitality
Franchising USA
industry: restaurants, bars and hotels. It consists of Boston’s Pizza Restaurant & Sports Bars located next to hotel lobbies, meaning a smaller space, less investment, and increased revenue streams for franchise partners. For example, Jeff Krivoshen, owner of the brand new Four Points by Sheraton in Yuma, AZ, has witnessed first-hand the impact that rolling the dice on a new, unique concept can have. Last month, he opened his first dual-branded travel destination: A Boston’s Pizza Restaurant and Sports Bar inside his new Marriott hotel.
So why is this concept so attractive to hoteliers? 1. The benefits of branding: The fact that Boston’s and Marriott are both two successful franchises means an automatic boost in brand recognition.
Consumers know and trust these brands, and this is what allowed Jeff to project success even prior to his opening date. 2. Attracts more guests: Jeff recommends that hoteliers invest in plenty of exterior signage for their restaurant. This reassures locals that they are just as welcome at his Boston’s location as hotel guests. His Boston’s location has its own separate entrance within the hotel. 3. Adds convenience and a fun, bustling atmosphere: Sometimes, guests want to relax at the hotel after a long day of sight-seeing, but they don’t want to be cooped up in their rooms. His restaurant and sports bar provides for laid back entertainment without having to step foot out the door of the hotel!
