Building an ai - d riven f ranchise is T he Key To e fficiency and s uccess silver & smar T: why senior-focused franchises are a B rilliant investment h ear T To h ome m eals: food for T he s oul — and your f ranchising fu T ure
s E nior car E F ranchising
Cover Story
44 Heart to Home Meals: Food for Your soul – and Your Franchising Future
Franchisor
in Depth
50 Avendelle Assisted Living: The aging Population Boom
52 Handyman Connection: navigating Franchise challenges and opportunities
Franchisee in Action
48 TruBlue: local doctor’s launch TruBlue to help Families age in Place safely
Expert Advice
46 Chris Conner: silver and smart: Why senior Focused Franchises are a Brilliant investment
54 Jeff Salter: Building an ai driven Franchise is the Key to Efficiency and success
Snapshot
56 Caring Senior Service: Earns spots on two Franchise Business reviews lists
58 A Place at Home: Expands northeast Presence With First connecticut location
he Ar T T o h ome m e Als:
F OOD FOR T h E S OUL — An D YOUR FRAn C h ISIn G FUTURE
Backed by 60+ years of expertise and built for modern franchisees, Heart to Home Meals is redefining what it means to make a difference.
It often begins with something deeply personal — a memory of a grandparent’s smile when their favorite meal was delivered, or a parent who longs to stay in their own home but struggles to cook for themselves. Moments like these can spark a quiet realization: Food doesn’t just nourish the body — it can also offer comfort, connection and care.
For many Heart to Home Meals franchisees, that moment of recognition becomes a call to action. They don’t set out just to open a business. They set out to show up for others the way someone once showed up for their family or someone they cared about.
That’s what drew Lisa and Wayne Miller to the brand. When Lisa saw how much
her own parents valued the Heart to Home Meals service, she knew it was something their community needed, too. Or take Tim Young, a longtime business owner who found himself craving more meaning in his work. “When you believe in what you're doing,” he says, “you can see the impact of your work on people’s lives.”
That’s the magic of Heart to Home Meals — a franchise designed to deliver more than food. It delivers independence to seniors, connection to communities and purpose to people ready for their next chapter.
A Mission that Meets the Moment
Today, nearly 1 in 6 Americans is over the age of 65. By 2030, that number will rise to 1 in 5[¹] — and the vast majority of these older adults want to remain in their homes as they age. But the systems designed to support them are stretched thin. Home care agencies face staff shortages. Family caregivers are burned out. And as these
needs grow, so does the opportunity to deliver reliable solutions that help seniors maintain their independence and quality of life.
At the same time, thousands of working professionals are stepping back and reassessing their careers. After years in fast-paced industries or rigid corporate environments, they’re looking for something different: more freedom, more flexibility and more meaning.
Heart to Home Meals was created to meet this moment — not just in the U.S., but around the world. The franchise is built on the proven models of Heart to Home Meals in Canada and Wiltshire Farm Foods in the UK, both of which have seen remarkable growth serving aging populations. After decades of success internationally, the brand launched in Eastern Massachusetts in 2019 and has since expanded rapidly, now serving thousands of seniors annually. 612.341.3100 | HotDishAd.com 3500 Vicksburg Lane N., Suite 400-361 Plymouth, MN 55447 1
Heart to Home Meals exists at the intersection of a growing societal need and a shifting professional landscape. It offers a scalable solution to an urgent challenge — and a path for purpose-driven people to build meaningful, sustainable businesses.
Built to Deliver — and to Matter
Franchisees don’t cook the meals or provide hands-on care. Instead, they lead territory-based operations — managing customer relationships, building community connections, overseeing a small team and driving local marketing. Behind the scenes, Heart to Home Meals handles everything else: food production, systems and processes, menu innovation, compliance and ongoing training.
The result is a franchise model that delivers on multiple levels — emotional purpose, practical support and real financial potential. With low overhead, recession-resilient demand and recurring customer relationships, it's a business built for longevity and designed for those who want to lead with heart without sacrificing returns.
Every interaction — from a routine delivery to a quick call — becomes a moment of care. For many seniors, that connection is just as meaningful as the meals themselves. Franchisees aren’t just building businesses. They’re creating lasting impact in the lives of seniors and their families.
“It’s obvious that they care about us, and they’ve built a business model that lets franchisees succeed without paying excessive fees or royalties,” says Wayne Miller, a franchise owner. “Heart to Home Meals has been fantastic.”
That’s why the brand attracts people from all walks of life: former healthcare professionals, logistics pros, corporate leaders and family teams looking to build something meaningful. What unites them isn’t a shared background — it’s a shared desire to do work that feels good and does good.
And they’re never left to figure it out alone. Backed by global food delivery leader apetito™, Heart to Home Meals brings more than 60 years of senior nutrition expertise and three decades of franchising success to every U.S. location — plus
It’s obvious that they care about us, and they’ve built a business model that lets franchisees succeed without paying excessive fees or royalties,” says Wayne Miller, a franchise owner. “heart to home Meals has been fantastic.
robust onboarding, marketing support and strategic guidance that evolves with franchisees as they grow.
Be the Difference someone’s Waiting for
The urgency is real — and the timing couldn’t be better.
In the wake of the pandemic, the importance of reliable, compassionate in-home support has never been clearer. Families are more aware of the risks their aging loved ones face, and seniors themselves are looking for trusted solutions that support their independence without requiring them to uproot their lives.
Meanwhile, the business landscape is shifting. Franchisees today aren’t just looking for passive income or fast wins. They want models with staying power — businesses that can weather economic uncertainty, serve evolving needs and create long-term value.
And they want to do work that aligns with their values. Heart to Home Meals offers all of that — plus the credibility of a brand with decades of success across North America and Europe. 612.341.3100 | HotDishAd.com 3500 Vicksburg Lane N., Suite 400-361 Plymouth, MN 55447 2
Heart to Home Meals checks every box: a recession-resilient service, a low-overhead structure, a clear and growing market and a mission that resonates across generations. And because franchise territories are
exclusive and filling quickly, the window to get in early — and build real momentum — won’t stay open forever.
“Be prepared, come with empathy and care about what you do,” Tim Young advises. “Because this really is a unique business where you can be successful and do something meaningful.”
Heart to Home Meals: Where Purpose Meets Potential
Whether you're stepping away from the corporate world, starting a family-run business, or simply looking to lead with heart, Heart to Home Meals offers a chance to do more than build a future — it offers a chance to make one better.
It’s not just a franchise. It’s a movement toward more dignity, more connection and more care — one meal at a time.
Ready to serve more than meals?
Contact Richard Peroe, Senior Director of Franchise Development, at 757 818-5088 or Richard.Peroe@hearttohomemeals.com.
1. 2020 Census: 1 in 6 People in the United States Were 65 and Over
Lisa & Wayne Miller, franchisees from nova Scotia
s ilver & s m Ar T:
w hy senior- f ocused franchises a re a Brillian T i nves TM en T
Active lifestyles. Greater health awareness. Breakthrough medical advances. Evolving living arrangements. Delayed retirement. These are just some of the factors fueling the growth of our aging population. In fact, the U.S. is projected to see a 47% increase in adults aged 65 and older over the next 25 years, a shift driven in large part by the Baby Boomer generation.
When it comes to business investments, it’s wise to follow the money—and the momentum. Senior-focused franchises offer both. They’re rooted in a recessionresistant industry and supported by the proven systems of franchising. While we celebrate longer life expectancies and agedefying active lifestyles during retirement, we also face a growing list of challenges. And senior-specific franchise concepts are meeting these challenges head-on.
Investing in a senior-related franchise means tapping into a purpose-driven
business model that not only supports your financial goals but genuinely improves lives. From caregiving to communitybuilding, this is an industry where you can do well and do good.
the Retirement Money Maze
Retirement isn’t as easy as riding off into the sunset with a plaque and a hefty pension anymore. With a complex list of financial products, many seniors find themselves staring down a confusing maze of 401(k)s, IRAs, Social Security decisions, and Medicare supplements, all while wondering if their savings will last as long as they do.
There’s an urgent need for education and guidance to help retirees navigate these waters, and why Retirement Training Centers of America is a franchise worth a serious look. This brand offers free, highquality retirement planning workshops that help attendees avoid the most common (and costly) financial missteps. The format is accessible and packed with real value, empowering older adults to make informed decisions about their futures.
As a franchise partner, you’re not just
providing a service—you’re offering peace of mind during one of life’s most uncertain transitions. In a world where financial confusion is common and professional advice can be expensive, this franchise stands out as both helpful and highly relevant.
solving the caregiver Gap
More than 6 million Americans are currently living with Alzheimer’s , and that number is climbing fast. Combine that with skyrocketing cases of dementia and inevitable mobility issues, it’s clear we’re in a care crisis. Families want to help, but they’re stretched thin—juggling kids, careers, and cross-country moves. The result? A massive shortage of available caregivers, not just for those struggling with memory-related symptoms, but people who are in need of extra help as they age in place.
Franchises like Loyal Care are stepping in to fill the gap. This in-home care franchise delivers trusted, compassionate support to seniors who need help with everything from medication reminders to companionship. Loyal Care allows aging adults (and those with disabilities)
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.
Visit www.fmsfranchise.com for more information
to stay safe and comfortable in their own homes while giving families a trusted ally in caregiving. Potential franchisees will find that it’s a rock-solid opportunity in a recession-resistant industry with built-in demand and a mission to be proud of.
Let’s Get Active
If you picture rocking chairs, piña coladas on the beach, and stitch work when you think of retirement, it’s time for an update (everything but the piña coladas, that is). The rise in health awareness and the popularity of low-impact group activities point to a clear shift in activity for the 65+ crowd. Seniors today are seeking opportunities to stay mobile, social, and engaged.
That’s where More Than Pickleball comes in. This franchise caters to the growing number of older adults who want to stay active without committing to high-impact sports. Members and guests can walk in and play at their leisure or join a structured clinic. Plus, the franchise attracts all
generations, so you aren’t limited to just the senior crowd.
More Than Pickleball offers a unique way to serve this demographic with a business model that encourages fun, fosters community, and supports wellness. It offers membership options for all skill levels, making it the perfect investment with recurring revenue!
solo seniors
Here’s a surprising stat: seniors are more likely to live alone in the U.S. than anywhere else in the world — a stat that sings to the tune of 27% of adults. Why? Higher divorce rates, longer life spans, and the simple fact that many people outlive their spouses. While independence can be empowering, it also comes with challenges—loneliness, safety concerns, and a lack of daily support.
Franchises like Compassionate Connections are answering the call. As the name implies, their services go beyond physical care to offer much-needed companionship,
“ Whether you’re called to care, educate, energize, or entertain— there’s a senior-focused franchise to match your mission. Now’s the time to invest in a business that not only grows your income but improves lives.
conversation, and emotional support. For many solo seniors, that human connection makes all the difference—boosting mood, maintaining cognitive function, and even helping reduce hospital visits. The brand focuses on personalized care for each client and prioritizes building long-lasting relationships, making it a standout in the industry.
Is a senior-Related Franchise in your Future?
Whether you’re called to care, educate, energize, or entertain—there’s a seniorfocused franchise to match your mission. Now’s the time to invest in a business that not only grows your income but improves lives. As you seek out franchises to match your passion, connect with my team at Franchise Marketing Systems to guide you. We work with franchises that span all industries and will be able to help you narrow down your choices to one that fits your goals and your budget.
Visit www.franchisemarketingsystems. com to learn more.
lo CAl d o CT ors lAun C h TruBlue To
help FA milies Age in pl AC e sAFely
Dr. Magued Rizk and Dr. Miriam Rizkalla have spent their careers caring for others — Magued as a physician in the prison system and Miriam as a family doctor in an outpatient setting. But after more than a decade of helping patients, the husband-and-wife duo from Bakersfield, California, are expanding their mission beyond medicine.
In December of 2024, the couple opened TruBlue Home Service Ally of West Bakersfield, a franchise focused on home maintenance, repairs and safety modifications to help seniors and families age in place. While launching a business may seem like a sharp turn from their careers in health care, for the Rizks, TruBlue is a deeply personal endeavor.
“Our 11-year-old daughter Mia was born with a severe neurological condition that has left her wheelchair-bound, so we’ve struggled with several things around the house,” said Magued. “TruBlue can help people like us.”
Over the years, the Rizks experienced firsthand how the physical barriers in a home can become emotional ones too, not to mention the difficulty of finding trustworthy, professional services to make their home safer and more accessible for their daughter. From showers to stairs to doorways, everyday obstacles became constant reminders of how homes aren’t always designed for families with mobility challenges. And as they cared for aging loved ones, including Magued’s father, the same issues kept surfacing.
“My father also needed help while he was aging,” said Magued. “Every house has someone who needs accommodations for safety, and there’s no one around in the area to help.”
After seeing countless patients also facing similar struggles, they decided to take action and began to look for a way to serve families like theirs. That search quickly led them to TruBlue.
Although numerous options exist in the senior home maintenance industry, a significant need persists. Many in-home senior care services primarily handle basic tasks like light cleaning, bathing and meal preparation. TruBlue distinguishes itself by offering comprehensive assistance, encompassing both interior and exterior home support, enabling seniors to age securely at home for an extended period. From replacing lightbulbs and raking leaves to implementing significant home modifications for senior safety, TruBlue delivers dependable home maintenance services for seniors and their busy families.
“We liked TruBlue because we thought it’d be a good fit for our area,” said Magued.
Dr. Magued Rizk
Inspired their wheelchair,
Inspired by their experience caring for their 11-year-old daughter who uses a wheelchair, the Rizks aim to make aging in place safer through trusted home maintenance services.
With backgrounds rooted in science and service, the Rizks saw franchising as a practical pathway to owning a business with a strong support system.
“We’ve always been employees, so having a business is new for us and we had no idea where to start,” Magued said. “We needed to be with a franchise that would guide us with this type of business.”
Now, through TruBlue, the couple is turning their family’s challenges into community solutions — helping seniors and families across Bakersfield stay in their homes longer, more safely and with greater peace of mind.
Although both still work in their medical roles — Magued full time and Miriam part time — the goal is to grow the business enough so that Miriam can transition to working from home and devote more time caring for their daughter. In the long term, they hope the business will not only bring financial return but also provide lasting value to the people they serve.
The transition from employee to entrepreneur has come with its own learning curve. But Magued encourages
others who are considering business ownership to take the leap.
“It’s very easy to stay an employee forever,” he said. “But having your own business and the ability to grow it yourself is worth it. It’s not easy; it’s a risk, but if it works, it’s really going to be worth it.”
Through TruBlue, the Rizks are blending their passion for care with a new kind of service — one that meets people in their most personal space: their home. And as they continue to build their business, their message to other families navigating accessibility challenges is simple: You’re not alone, and help is here.
For more information on franchising with TruBlue, visit: https://www.trubluefranchise.com/
About truBlue home service Ally:
TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.
Th e Aging p opul ATion Boom:
Why n o W is T he Bes T Time T o inves T in s enior
living W iTh Avend elle Assis Ted living
America’s population is aging at a rapid pace, creating an ever-growing demand for highquality senior care. Families are seeking options that prioritize comfort, safety, and personalized attention, moving away from traditional, largescale facilities.
As a result, the senior living industry is not just expanding—it’s evolving. This shift presents a significant opportunity for investors looking to enter a resilient, highdemand market.
Residential Assisted Living (RAL) is emerging as a preferred choice, offering seniors a home-like environment with individualized care. Unlike large institutional settings, RAL homes provide a more personal experience, allowing residents to maintain their dignity and independence while receiving the support they need. Avendelle Assisted Living, a leading RAL franchise, is at the forefront of this movement, providing both an essential service and a strong investment opportunity.
the Growing Demand for senior Living
The need for senior housing is not a passing trend, it’s an economic and societal certainty. With increasing life expectancy and changing family dynamics, more seniors require assisted living solutions that maintain their independence while ensuring safety and comfort.
Many traditional senior care models struggle to keep up with this rising demand. Large assisted living facilities often face overcrowding and one-sizefits-all care models that fail to meet the unique needs of each resident. Families are now seeking smaller, community-oriented
environments where their loved ones can receive the care and attention they deserve.
This is where Avendelle Assisted Living shines. By offering small-scale, residentialstyle assisted living, Avendelle provides a more intimate and tailored experience for seniors, ensuring a higher quality of life while giving franchise owners a profitable and meaningful business model.
Why Residential Assisted Living Is a smart Investment
Investing in senior care is not just about capitalizing on an expanding market, it’s about providing a service that will always be essential. Unlike other industries that are susceptible to economic downturns, senior care remains a necessity, making it a recession-resistant business model.
the Franchise Advantage
For entrepreneurs looking to enter the senior care space, the franchise model offers key benefits that can increase their chances of success. Avendelle Assisted Living provides franchisees with a proven system and extensive support from day one. This includes assistance with site selection, zoning and permits, construction management, licensing, training,
Bill Bunting
operations, and marketing. Having an experienced team guiding them through these crucial steps allows franchisees to launch with confidence.
Additionally, franchisees benefit from brand recognition and a built-in support network. They are in business for themselves but not by themselves. The ability to connect with fellow franchisees fosters a sense of community and shared best practices, increasing the likelihood of long-term success.
Personalized, home-Like Atmosphere
Avendelle’s smaller residential homes foster a comfortable and familiar setting, helping seniors feel more at ease compared to large, institutional facilities. This model appeals to families who want their loved ones to receive individualized attention in a welcoming environment.
Low Resident-to- caregiver Ratios
By keeping populations small—typically 6-10 beds—Avendelle ensures that each senior receives the highest level of care. This personalized approach leads to better health outcomes and overall resident satisfaction, which drives referrals and sustained occupancy.
safety and Independence
Avendelle’s model balances safety with autonomy. Seniors benefit from built-in safety features and attentive caregivers while maintaining a sense of control over their daily lives—something that’s often lost in larger care facilities.
community and connection
Social isolation is a growing concern among the elderly, but Avendelle’s residential setting fosters close-knit relationships among residents and
caregivers. This connection contributes to better emotional and mental wellbeing, making Avendelle’s approach both practical and compassionate.
Avoiding common Pitfalls in Franchising
While franchising offers numerous advantages, prospective franchisees must take the time to choose the right opportunity. A common pitfall is rushing into a franchise without fully understanding its business model and leadership. Since franchising is a longterm commitment, selecting a brand with a strong support system and a track record of success is crucial.
Additionally, franchisees must recognize that while they receive extensive guidance, they are ultimately responsible for the operations and success of their business. The most successful franchisees are those who actively engage with their business, ensuring quality care and strong community relationships.
the Future of senior care Franchising
The outlook for senior care franchising is poised for significant growth over the next decade. With the baby boomer generation aging, demand for quality assisted living solutions will continue to rise. Consumers tend to trust established brands more than independent companies, making franchisebased senior care an increasingly attractive option for both investors and families.
Avendelle Assisted Living is leading the charge in transforming senior care, providing a model that meets the needs of today’s aging population while offering a lucrative and rewarding business opportunity. For investors and entrepreneurs looking to make a meaningful impact while securing their financial future, there has never been a better time to invest in senior living.
To learn more about Avendelle Assisted Living and franchise opportunities, visit www.Avendelle.com.
nAvig AT ing Fr An C hise Ch Allenges
And
o
ppor
T uniTies d uring Ameri CA’s
r e Tiremen T ‘ s ilver Tsun A mi’
America is an increasingly aging nation, with experts now dubbing the mass-exodus of Boomer retirement as a “Silver Tsunami.” The newlyminted phrase refers to the demographic wave of baby boomers (born between 1946 and 1964) entering retirement age, leading to a significant shift in the population's age structure and increased demand for senior services, healthcare, and retirement communities.
Identifying the strain on senior care and Living Facilities
Boomers make up around 21% of the U.S. population as of 2023, with this number set to surpass people under 18 by 2030 for the
first time in history. Per Urban Institute, the number of adults who will likely need help with basic care (aged 85 and older) is set to quadruple between 2000 and 2040. Investing in real estate, and the upkeep of existing nursing facilities to keep up with the newly aged population is already an increasingly uphill battle. Finding and keeping consistent, qualified staff is near impossible due to grueling, high-stress working conditions with little pay and no benefits.
A lot of retirees want to live in the comfort and privacy of their home for as long as possible. But with rising retirement costs and busy families, what does this mean for you and your aging loved ones
supporting seniors with a safe, Professional handyman e xperience close to home
Handyman Connection believes that aging with comfort and dignity is a right, not a luxury. For over thirty years, Handyman
has assisted homeowners of all ages and abilities in living comfortably, safely and independently in their homes, ensuring that their homes are accessible and wellmaintained. The brand understands the unique needs of seniors and is dedicated to providing top-notch services to help them age in place in the privacy and familiarity of their own home.
Whether it’s a small repair or a larger home improvement project, the Handyman Connection mission is always to leave the senior citizen feeling confident enough to live independently with customized solutions designed to prevent accidents and make daily tasks easier. From installing grab bars in bathrooms to adding ramps for easier mobility, Handyman Connection’s craftsmen work closely with customers to address their specific concerns and needs every step of the way. Safety is always the priority as franchise partners strive to improve the quality of life for seniors by enhancing their living spaces.
In addition to safety modifications, handyman services for seniors can also include routine maintenance tasks. Many elderly individuals may find it difficult to handle everyday household chores such as fixing leaky faucets, changing light bulbs, or repairing broken doors. Handyman Connection’s team is trained to assist with these tasks efficiently and effectively, allowing seniors to enjoy a worry-free home without the burden of repairs piling up.
“ In addition to safety modifications, handyman services for seniors can also include routine maintenance tasks.
Common Home Modifications offered at Handyman Connection:
• Grab bar installation
• Fixed or portable accessibility ramp installation
• Shower seat installation
• Walk-in tub installation
• Zero-threshold/walk-in shower installation
• Anti-scald device installation
• Motion-sensor faucet installation
• Countertop height remodeling
• Roll-out shelving installation
• Anti-slip flooring installation
• Motion-sensor lighting installation
• Door-widening (offset) hinge installation
• Pocket door installation
• Stairlift installation
• Door camera/caregiver camera installation
Bringing e xemplary service to Retirement hubs and communities nationwide
For
Docia Boylen, owner of Handyman
Connection of Golden, Colorado, home modification and assisted living projects are commonplace. Nestled amongst the Rocky Mountains, the city of Golden is a well-known, popular retirement destination.
“Our handyman services for seniors are thoughtfully designed to cater to the unique needs and requirements of elderly homeowners, ensuring that their homes are safe, comfortable, and well-maintained,” Boylen said. “We pride ourselves in our commitment to keeping the home a safe place for our customers.”
the Future of senior care in Franchising
Overall, the future senior living will be heavily influenced by the growing Boomer population, as well as the infusion of technology with personalized services and healthcare. This will be complicated by a combination of staffing shortages, long waiting lists for nursing homes and the rising cost of living.
Consequentially, the senior care space within franchising is expected to explode within the next decade to address the necessity for long-term living solutions, and quality, affordable care that will help loved ones maintain a high quality of life during what should be their golden years. v
Building An Ai - d riven Fr An C hise is
The k ey T o eFFi C ien C y And s u CC ess
Setting up a franchising business is far more detailed than merely having a good idea that should be replicated. It involves ensuring your business model is proven and scalable, creating a series of complex processes and developing an operating manual that will be used by future franchisees.
But imagine that you could generate this documentation more quickly and with fewer mistakes while you simultaneously
check for regulatory compliance issues. Artificial intelligence (AI), machine learning (ML) and automation are quickly gaining prevalence in the business world and that includes the franchising world. Not only are these technologies changing the way businesses operate, but they can also help businesses improve their customer experience, recruit, train and retain employees, and personalize marketing campaigns.
If you are operating a franchise, you need to consider adding AI to your franchise development strategy if you want to stay ahead of the competition.
An Innovative Brand
In the world of senior home care franchising, technology is not only changing the way franchisees implement a franchisor’s business model, it’s also revolutionizing how caregivers interact with their clients and manage their care.
At Caring Senior Service, for example, our use of AI is helping our franchisees and caregivers automate care plan management across multiple services. It also provides updates and prioritizes tasks so that caregivers can be more efficient.
For most franchisors, their foray into
AI usually begins with the use of virtual voice assistants to triage phone calls or to automate repetitive tasks. In other industries, some franchisees are even pushing their franchisors toward automation to solve problems associated with labor shortages.
But no matter how your franchise operates, the fact is that by embracing and adopting AI, ML or automation, you signal to potential franchise owners, employees, and future customers that your brand is innovative and forward-thinking.
And by integrating new technologies, you attract franchise owners who have a proactive mindset. This helps you foster a culture that highlights your willingness to change and take on new challenges.
tools for success
From customer service to marketing to operational efficiency, franchisors are always looking for ways to provide their franchise owners with the tools they need to stay a step ahead of the competition in their markets.
Adding AI into your franchising operations helps you analyze vast amounts of data so you can improve the customer experience, predict future trends in your industry and guide your decision-making.
Your franchise owners’ ability to provide excellent customer service is the key to retaining clients. With AI, your franchisees could automate simple tasks like processing orders or prioritizing customer questions so you can free up your customer service representatives to handle more complex issues. This not only makes customers happier, it allows your staff to spend more time with each customer.
AI can also help your franchisees better understand their market by forecasting everything from sales trends to optimizing a client’s care management. AI’s ability to analyze data quickly and efficiently helps you identify patterns and even gauge public sentiment so you can offer the right services for your market.
This combination of providing realtime service and predictive analytics enables your franchise owners to deliver
Caring Senior Service founder & CEO Jeff Salter began his career in senior care in 1991 working for a home health care agency in Odessa, Texas. Four months later, he started his own senior care service to provide seniors with the non-medical care they need to stay at home. In 2003, Caring Senior Service began offering franchises and today has locations in more than 50 markets nationwide. Salter believes that AI and other machine learning technologies are the future of the home care industry and has spoken at numerous conferences on the subject.
For more information on Caring Senior Service, please visit https://www.caringseniorservice.com/.
a personalized customer experience while giving them the data they need to proactively plan for future needs or disruptions.
By adopting AI early, you give your franchise owners the tools necessary to have the competitive edge to be No. 1 in their individual service areas.
Investment in operational efficiency
For a senior home care franchise, integrating AI is not just about technology for technology’s sake. It builds a more responsive system, so you are assured you are meeting your customers’ needs.
For example, AI can be used to monitor health conditions so caregivers can anticipate a client’s needs. This data can then be used to build a more comprehensive care management plan. It also helps home care franchise owners streamline resource allocation, so they know how best to staff their location.
But to be effective, AI needs to be built into your franchise’s development strategy and delivered throughout your system to support both brand-wide strategies and individual franchisees. This way, your franchise can predict the types of customized care your clients will need, giving your franchisees the competitive edge in their markets.
For example, AI’s predictive analytics can help you decide favorable locations for franchise growth, build personalized strategies for these locations and assist with workflow processes. AI also allows your franchisees to provide ongoing training or certification programs that allow employees to learn at their own pace. Employees can also learn through customized courses that are based on their experience level.
AI can also help your franchise meet
regulatory requirements by automating tasks to reduce human error, identifying potential risks and monitoring activities in real-time. This can free up compliance officers to focus on more strategic tasks. If your franchise is required to meet Health Insurance Portability and Accountability Act (HIPAA) or Payment Card Industry (PCI) requirements, adding AI into your operations can make risk assessments less daunting and protect you from data breaches or fines.
But adding AI as part of your operational development can’t be added on a whim. You need to take the time to consider where AI would be best suited in your organization and set clear objectives for incorporating AI, automation or machine learning.
Are you prepared to restructure your operational system to integrate AI into your tech stack? Do you understand the cost of integrating AI throughout your franchise network? Do you have franchisee buy-in, and do employees understand the impact it will have on their workflows?
Your timeline may vary depending on these factors. But if you want the competitive edge that AI, automation and machine learning can provide, you can start making small changes by adding the technology into aspects of your marketing and customer service operations first.
As you and your franchisees grow more accustomed to the technology, you can begin adding it into other parts of your franchise operations.
AI is here. And it’s here to stay. The sooner you begin experimenting with its capabilities, the sooner you can make the changes you need to keep customers happy, help employees do their jobs better and give your franchise the upper hand you need to grow your brand. v
C Aring s enior s ervi C e e Arns spo on TWo pres Tigious Fr An C hise Business r evie W lis T s
The non-medical home care service was named as a 2025 Top Franchise for Women and a 2025 Top Low-Cost Franchise
Caring Senior Service, a non-medical, personalized home care services company, announced today it has been named to both the 2025 Top Franchises for Women and the 2025 Top Low-Cost Franchises by Franchise Business Review (FBR).
The home care service company is one of only 100 brands to earn a spot on the franchises for women list and one of only 50 to be named to the low-cost franchises list.
“At Caring Senior Service, we are dedicated to providing franchising opportunities to a diverse group of entrepreneurs, and being named to both of these lists shows how effective this commitment has been,” Caring Senior Service CEO Jeff Salter said. “In addition to providing women with a path to successful entrepreneurship, we also offer candidates with more modest means the opportunity to become business owners.”
Franchise Business Review, a research firm that conducts independent surveys of franchisee satisfaction, provides the only ratings of franchises based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes its rankings of top franchises semi-annually in its Guide to Today’s Top Franchises, as well as industry reports throughout the year that highlight research on the top franchises in specific sectors.
Caring Senior Service was among 350 franchise brands,
representing nearly 9,000 female franchise owners, that participated in FBR’s research on the Top Franchises for Women. Its franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including leadership, training & support, financial opportunity, and work/life balance.
“Franchising is a fantastic option for women seeking business ownership on a full- or part-time basis,” said Michelle Rowan, president and COO of Franchise Business Review. “With so many franchise opportunities to choose from, it’s critical to do in-depth research to understand how satisfied current female franchise owners are with the training and support, work/life balance, financial opportunity, culture, and leadership of any brand they’re considering before making an investment. When you look at the brands on this year’s list of the Top Franchises for Women, 88% of women said they enjoy being part of their franchise organizations, and three out of four said they would recommend their franchise to others—powerful feedback for women considering the transition to business ownership.”
More than 12,000 franchisees representing 125 low-cost brands participated in Franchise Business Review’s franchisee satisfaction survey over 18 months. The brands that were named to the list of the best low-cost franchises to buy had to have high franchisee satisfaction and an investment of under $100,000 at the time their franchisees participated in FBR’s satisfaction survey.
ABoUt cARInG sen Io R se RVIce:
Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, the disabled population and any adult who may need help with the tasks of everyday living such as bathing, personal care, running errands and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts more than 50 locations throughout the United States. Caring Senior Service has also been named as one of the Franchise Business Review’s top franchises for the past four years, and has created programs to assist potential franchisees in choosing a location and training their staff.
In 2021, Caring Senior Service created a non-profit organization called Close the Gap in Senior Care to raise awareness of the overlooked and underserved aspects of senior care. Salter launched Close the Gap with an electric bike ride to each Caring Senior Service franchise location throughout the country, totaling more than 9,000 miles.
For more information on Caring Senior Service, please visit their website at https://www.caringseniorservice.com/
DISCOVER YOUR NEXT BIG FRANCHISE OPPORTUNITY
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Join us to take the next step toward turning your entrepreneurial dreams into reality.
Join us to take the next step toward turning your entrepreneurial dreams into reality.
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all under one roof.
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple industries, all
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!
Join us to take the next step toward turning your entrepreneurial dreams into reality.
Join us to take the next step toward turning your entrepreneurial dreams into reality.
A pl AC e AT h ome e xpAnds n or The A s T presen C e W iTh Firs T ConneCTi C u T lo CATion
Local Fairfield County Owner Increases Access to In-Home Senior Care with Mission to Grow Multi-Generational Community
A Place At Home, a seniorfocused home care provider franchise, is thrilled to share the opening of its first Connecticut location in southern Fairfield County. A Place At Home - Fairfield South is locally owned and operated by Perrin Hamilton.
Hamilton is filling a growing need for senior in-home care solutions in one of the state’s most densely populated suburbs. His background is in operational strategy, focusing on launching and scaling new services, working with companies like DoorDash and Uber. His decision to open A Place At Home – Fairfield South was inspired by the challenges his grandparents faced while aging in place.
“Nearly every senior would like to age in place, but not everyone can do it on their own or even with the help of family caregivers,” said Hamilton. “This area is full of people who built their lives here. I want to help them not only stay here but thrive as they age.
A recent AARP study reveals that 75% of
people want to age in their homes, but only about half feel that they have the support in their community to do so. A Place At Home - Fairfield South aims to change that by providing a comprehensive suite of services, including in-home care, care coordination, senior living alternatives, and staffing solutions for local facilities. These services allow seniors to maintain their independence and enhance their quality of life.
Hamilton, who has lived in Fairfield County for over three years and is raising three young children in the community, is passionate about making a lasting local impact.
“This is where I live, where I’m raising my kids, and I wanted to build something that makes a difference in my community. By assisting seniors, we’re strengthening families and helping Fairfield County grow into more of a connected, multigenerational suburb,” said Hamilton. This new location serves southern Fairfield County, including Greenwich, Stamford,
Westport, New Canaan, Wilton, and Weston.
“We’re excited to welcome Perrin and his family into our franchise family,” said Dustin Distefano, Co-founder and CEO of A Place At Home. “He brings strong leadership and operational expertise, but most importantly, a passion for helping families face the challenges of aging with dignity and support. We’re excited to watch him grow in southwest Connecticut.”
For more information about franchising with A Place At Home, visit aplaceathomefranchise.com.
ABoUt A PLAce At hoM e:
A Place At Home offers a range of customized senior-focused care services, including in-home care, care coordination, and assistance in identifying and transitioning to senior living alternatives. The company is dedicated to preserving the quality of life for seniors by giving them the support they need to stay as independent as possible for as long as possible. Visit aplaceathome.com for more information
Perrin hamilton