Feature Health Beauty and Fitness

MARCH 2024

BODYBAR Pilates

Redefines Fitness Franchising With Community at Its Core

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HEALTH, FITNESS and beauty expert advice:

The Booming Health, Wellness, and Fitness MarkeT

TRENDS, GROWTH DRIVERS, AND OPPORTUNITIES Franchising MAGAZINE USA 23

TIME KILLS DEALS

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conte nts

health, fitness & beaut y

30 28 Cover Story 28 BODYBAR Pilates: Redefines Fitness Franchising with Community at its Core

What’s New 26 Franchising News Announcements from the Industry

Franchisor in Depth

Q&A

32 PVOLVE: Expands Leadership Team Following Year of Exponential Growth

46 Sola Salons: Lori Merrall

34 City Cave: Expands Franchising Opportunity into the USA 42 Body20: Transforming Fitness

Have Your Say

Expert Advice

40 QC Kinetix: Future Healthcare Franchisee Focus

30 Chris Conner: The Booming Health, Wellness, and Fitness Market

44 Fitness Premier 24/7 Clubs: 2023 Growth Laid for Incredible 2024 Expansion

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Franchisee in Action 38 Pure Barre: Pulse for a Cause With Pure Barre in Support of American Heart Month

Women in Franchising 36 Terri Simpson | Avanti Body: To a Passionate Mission

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body and mind. Instructors have been trained to create a personal connection with clients, ensuring everyone receives a workout that is effective and appropriate for their personal goals.

“JETSET is setting out to make Pilates a norm within the industry by providing an accessible service at a flexible rate,” said Galinsky. “Our services, in combination with the aesthetic of our studios allows clients to build a real sense of community when visiting our locations. Not only is the fragrance a welcoming appeal, but so is the atmosphere of each and every JETSET environment.”

JETSET Pilates Looks to Build Upon Success in 2024 JETSET Pilates – the Miami-based, modern Reformer Pilates franchise, combining curated music and fitness for the ultimate revitalizing experience – is continuing its success into the new year after opening multiple locations in 2023.

Currently, the growing franchise has locations open in Florida, with over 28

studios in development throughout New York, North Carolina, Georgia, Texas and Australia.

Founded by Tamara Galinsky in 2010, JETSET Pilates has grown to become an internationally recognized brand with a growing, loyal community devoted to the unique 50-minute workout that challenges

Entering 2024, the brand is seeking potential franchise partners looking to own multiple studios within the franchise network. Their easy-to-use managerial system and user friendly LMS systems makes an easy transition for opening and operation. Unlike most franchising opportunities, JETSET Pilates allows an instant stream of opening revenue with strategies in place to establish memberships before opening.

“JETSET is working at closing the gap between the rest of the fitness industry and Pilates.” https://jetsetpilates.com/franchise/

Unleashed Brands experienced a year of remarkable growth and expansion in 2023 Unleashed Brands, the leading youth enrichment growthfocused platform that includes category-leading brands Urban Air Adventure Park, Snapology, The Little Gym, XP League, Class 101,and Premier Martial Arts, experienced a year of remarkable growth and expansion in 2023.

The company opened 110 new units and signed 208 new franchise agreements across the country, bringing the total number of operating and in development locations to over 1,600.

This unprecedented growth resulted in serving over 25 million+ children visits, cementing Unleashed Brands’ leadership in the youth enrichment industry.

The platform brand’s emphasis on franchise owner support and business growth opportunities remained pivotal in its development over the past year. The number of franchisees becoming multi-unit owners grew to 61 percent, an increase from 56 percent seen in 2022. The company also observed franchisees expand their presence into multiple brands within the platform, growing the number of multi-unit, multi-brand owners (MUMBO) from 6 percent to 8 percent systemwide.

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“This substantial growth is possible because of the hard work of our Home Office team, devoted franchise owners and partners that position Unleashed Brands as the dominant youth enrichment platform,” said Michael O. Browning Jr., Founder and CEO of Unleashed Brands.

Unleashed Brands was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play, and grow. Its mission is to impact the lives of every kid by providing fun, engaging, and inspiring experiences that help them become who they are destined to be.

Set and Achieve for a chance to WIN with STRIDE Fitness MassageLuXe Appoints New CEO and President MassageLuXe, a prominent franchise in the health and wellness industry, proudly announces the appointment of Kristen Pechacek as CEO and president. Pechacek, who has been serving as the Chief Growth Officer since 2020, brings a wealth of experience in the franchise industry, having worked across a spectrum of franchise systems ranging from emerging concepts to industry-leading brands.

Pechacek, a certified franchise executive with the International Franchise Association (IFA), expressed her enthusiasm about continuing to work with the dedicated and hardworking team at MassageLuXe. In her own words, “I am thrilled to take on this new role and look forward to contributing to the ongoing success of MassageLuXe. The commitment and passion of our team, combined with the strength of our franchisees, are key elements that continue to drive our brand forward.”

Pechacek assumes this role as Mark Otter transitions to the role of executive chairman at MassageLuXe. With a dedicated eight-year commitment to the brand, Otter’s leadership journey has been marked by a commitment to excellence, customer satisfaction, and the development of high-performing teams.

With a strong foundation and a dynamic leadership team in place, MassageLuXe sets ambitious goals for the future. The brand aims to surpass 250 locations within the next three years, reinforcing its commitment to providing exceptional wellness experiences to communities nationwide.

STRIDE Fitness, the leading boutique fitness brand offering cardio-strength interval treadmill workouts, invites members of all skill levels to embark on 2024 with exceptional motivation through its Finish Line Challenge. This initiative encourages participants to set and achieve personal goals for a chance to win a Princess Cruise.

Committed to fostering a supportive community and aiding individuals in achieving fitness milestones, the STRIDE Fitness 6-week Finish Line Challenge prompts all class members to note their “starting line”, take classes weekly, and aim at reaching their personal “finish line.”

In addition to completing the Finish Line Challenge, members can earn a bonus entry to win a Princess Cruise, by sharing “what their STRIDE is” on Instagram. @stridefitness Jeff Stokes, President at STRIDE Fitness, shared, “As we enter 2024, we recognize and celebrate the uniqueness of everyone’s goals and finish lines. This challenge offers an excellent opportunity for members of all abilities to push themselves and achieve their objectives, blending the synergy of group fitness with the thrill of endurance and guiding the STRIDE Fitness community towards growth, accomplishment, and empowerment in the New Year.”

STRIDE Fitness provides a comprehensive total body workout with cardio, strength, and core exercises in three dynamic HIIT class formats. Certified Coaches ensure an outstanding experience using cutting-edge technology and state-of-the-art Woodway treadmills. The studios pride themselves on accommodating people of all fitness levels, offering a space where anyone can achieve their fitness goals.

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COVER STORY: BODYBAR

and empowering for everyone no matter where you stand in your fitness journey,” said McCollum. “We focus on a mindbody connection, so we’re improving our members’ fitness levels and enhancing their lives.”

BODYBAR Pilates

Redefines Fitness Franchising With Community at Its Core Boutique fitness is taking over the global fitness industry, and the BODYBAR Pilates brand is emerging as a standout.

BODYBAR Pilates is redefining the traditional approach to Pilates and community fitness.

As a fast-growing franchise, BODYBAR Pilates is at the forefront of the industry.

They offer a unique blend of high-intensity, reformer-based Pilates classes that cater to individuals of all fitness levels. With a strong emphasis on creating a welcoming community atmosphere, BODYBAR Pilates not only focuses on physical transformation but also on fostering 28 Franchising MAGAZINE USA

connections among its members.

Behind BODYBAR Pilates Founded on a mission to build a Balanced, Athletic, and Real community, BODYBAR Pilates opened its first studio in 2012 and began franchising in 2019. Today, the brand’s executive team has over a decade of experience in the industry. Kamille McCollum leads the vision as COO, president, and franchise owner of three studios. She aims to build an environment where exercise goes beyond physical appearance, emphasizing overall wellness and the importance of a supportive community.

“Fitness should be accessible, enjoyable,

The innovation of BODYBAR Pilates is how they differentiate themselves within the Pilates fitness industry. Their classes incorporate modern techniques and equipment to enhance the traditional Pilates experience. This unique method challenges the body, improves flexibility, and boosts core strength, all while maintaining a focus on alignment and breath.

The Rising Tide of the Fitness Industry The fitness industry is in an explosive growth mode and shows no signs of slowing. Behind the rising tide of the industry are people realizing how important it is to take care of their health and wellness. With an increase in lifestyle diseases such as diabetes and more people working sedentary jobs, people are looking to better themselves at a gym or fitness studio.

The boutique gym segment is one of the fastest-growing in the fitness industry.

Research by Azoth Analytics shows that boutique fitness studios are expected to be

the United States fitness market’s highest performer.

“Consumers are looking for a gym that makes them feel comfortable, where they can develop relationships with staff and classmates, receive individualized coaching from high-quality instructors, and be a part of a community,” said McCollum.

“At BODYBAR Pilates, we embody that.

While we do have the best equipment and programs, we’re more than that. We’ve created a community for our members and franchisees alike, a place where they feel like they belong.”

The Popularity and Benefits of Pilates The low-impact yet challenging workout of Pilates is a multi-billion-dollar industry.

Future Market Insights finds that the global Pilates and yoga studio market was worth $118.9 billion in 2023 and is expected to nearly triple to $325.6 billion by the end of 2033. MindBody reported a 471% growth in classes that combined resistance training with yoga and Pilates.

“Pilates is not just a workout; it’s a lifestyle.

It enhances both your physical and mental well-being,” said McCollum.

Pilates works parts of the body that other exercises don’t and improves posture, reduces back pain, and increases muscle endurance. People turn to this type of

workout after being burnt out on other popular workout regimes emphasizing “harder, faster, and louder.” The mindfulness that Pilates focuses on is shown to reduce levels of stress, anxiety, and depression.

The BODYBAR Franchise Opportunity The BODYBAR Pilates franchise is a unique blend of opportunity, expertise, and unparalleled support. Franchisees are led by an executive team of industry professionals who have walked in franchisees’ shoes. BODYBAR offers territories in prime markets ripe for the boutique fitness boom.

The franchise is looking to continue its rapid expansion alongside the growth of the boutique fitness industry. The franchise has experienced 236% growth over the last two years and shows no signs of slowing down, with 27 locations and more in the pipeline.

Impressively, the brand reported a systemwide sales growth of 140% year-over-year in 2022, signaling strong market demand and member satisfaction.

Just as BODYBAR Pilates simplifies workouts so everyone can enjoy them, the

franchise simplifies the path to ownership with a turnkey solution. The franchise system provides tools for success that allow owners to earn a positive cash flow within three to six months of operation and a full return on their investment in under three years.

“Our model is designed for rapid growth.

So, while you’re supporting your members, we back you. We stand behind you with top-notch franchise training and support,” said McCollum.

At the heart of the brand is a communityfocused culture and comprehensive support, which touches every aspect of the business, from operations support — bolstered by in-person and online training, studio manager training, and one-on-one coaching — to instructor recruitment assistance and marketing support.

This franchise opportunity aligns with the growing trend toward personalized, community-centric fitness. It also offers a solid foundation for financial success and personal fulfillment in the thriving fitness industry.

For more information, visit www.bodybarpilates.com/franchise/.

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EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems

The Booming Health, Wellness, and Fitness Market:

Trends, Growth Drivers, and Opportunities In recent years, the health, wellness, and fitness market has experienced exponential growth, driven by shifting consumer preferences, increased awareness of holistic well-being, and advancements in technology.

From gyms and fitness studios to wellness retreats and healthy food options, the industry has evolved to cater to a diverse array of needs and preferences. In this article, we’ll delve into the trends, growth drivers, and opportunities shaping the thriving health, wellness, and fitness market.

The Rise of Holistic WellBeing With the Pandemic, rising awareness for health concerns, what we eat, what we put in our body and our overall health and wellness, people are spending more today than ever before on their wellness.

Gone are the days when fitness was solely about hitting the gym and lifting weights.

Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.

Visit www.fmsfranchise.com for more information

Today, consumers are prioritizing holistic well-being, encompassing physical, mental, and emotional health. This shift has led to a rise in demand for wellness-focused products and services that address the interconnected aspects of wellness.

From mindfulness apps and meditation studios to holistic health retreats and wellness coaching, businesses are tapping into this trend by offering comprehensive solutions that promote balance and vitality.

Consumers are seeking out experiences that nourish both body and soul, driving growth in the holistic wellness sector.

Growth in health and wellness spending: https://www.marketwatch. com/press-release/health-and-wellness-

market-size-could-reach-usd-8-945-30billion-by-2032-precedence-research39a901f3#:~:text=The%20global%20 health%20and%20wellness%20market%20 is%20anticipated%20to%20grow,USD%20 1%2C209.90%20billion%20in%202022.

Personalized Fitness and Nutrition Advancements in technology and data analytics have enabled the rise of personalized fitness and nutrition solutions tailored to individual needs and preferences. From wearable fitness trackers and smart scales to DNA-based nutrition plans and virtual personal training sessions, consumers have access to an unprecedented level of customization in their health and fitness journey.

This trend is fuelled by consumers’ desire for personalized experiences that yield tangible results. By leveraging data-driven insights and cutting-edge technology, businesses in the health, wellness, and fitness market can deliver tailored solutions that empower individuals to optimize their health and achieve their wellness goals.

One of the areas of extreme growth is the personalized and tailored meal preparation and meal planning services market. We like the Empower Meal Prep Franchise System: https:// empowermealprepfranchise.com/

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opportunities for relaxation, rejuvenation, and self-discovery.

Shift Towards Digital Health and Telemedicine The COVID-19 pandemic accelerated the adoption of digital health and telemedicine solutions, reshaping the way healthcare services are delivered and accessed.

With social distancing measures in place, consumers turned to virtual platforms for remote consultations, telehealth appointments, and online fitness classes.

As a result, businesses in the health, wellness, and fitness market have embraced digital transformation, investing in virtual platforms, telehealth services, and online coaching programs to meet the evolving needs of consumers. This shift towards digital health has not only expanded access to healthcare services but also opened up new opportunities for innovation and growth in the industry.

AES Fitness Franchise – this group is growing with the ever-increasing need

Destinations around the world are capitalizing on this trend by offering wellness-focused amenities, activities, and accommodations that cater to healthconscious travellers. From yoga retreats in Bali to wellness cruises in the Caribbean, wellness tourism represents a growing segment of the travel industry, presenting opportunities for businesses to tap into this lucrative market.

for equipment repair and maintenance

Corporate Wellness Programs

and fitness market is experiencing

Employers are increasingly recognizing the importance of employee health and well-being as a key driver of productivity, engagement, and retention. As a result, corporate wellness programs have become commonplace in workplaces across industries, offering employees access to fitness facilities, wellness workshops, and mental health resources.

Businesses in the health, wellness, and fitness market are partnering with corporations to provide tailored wellness solutions that support employees’ physical and mental well-being. From on-site fitness classes and ergonomic workstations to stress management seminars and mental health counselling, corporate wellness programs are shaping the future of workplace health and productivity.

Here are some of the emerging franchise systems we feel strongly about in the fitness space that are approaching the market with unique, compelling, and valuepacked fitness franchise models: Elite Home Fitness Franchise: https:// franchisebusinessinterviews.com/ franchise-interview-luis-mendonca-ceoand-founder-of-elite-home-fitness/

in the fitness category: https://www.

franchiseconduit.com/franchise/a-e-sfitness/

WOLF Fitness – Live Fierce is the

motto and that sums up everything about this incredible fitness brand: https:// wolffitnessgymsfranchise.com/

In conclusion, the health, wellness, unprecedented growth and transformation, driven by evolving consumer preferences, technological advancements, and shifting societal norms. From holistic well-being

and personalized fitness to digital health and wellness tourism, businesses in the

industry have a wealth of opportunities to innovate and thrive in the ever-expanding market landscape.

By staying attuned to emerging trends, leveraging technology to deliver

personalized experiences, and prioritizing

holistic well-being, businesses can position themselves for success in the dynamic

health, wellness, and fitness market. As consumers continue to prioritize their health and well-being, the industry is

poised for continued growth and innovation in the years to come.

For more information on how to Franchise Your Fitness Business, Contact FMS: www.FMSFranchise.com For more information on how to find the right Fitness Franchise Business, contact Franchise Conduit: www.FranchiseConduit.com

Wellness Tourism and Retreats Wellness tourism has emerged as a lucrative segment within the health, wellness, and fitness market, driven by travellers’ desire for transformative experiences that prioritize well-being.

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franchisor in depth: Pvolve

PVOLVE EXPANDS LEADERSHIP TEAM FOLLOWING YEAR OF EXPONENTIAL GROWTH

Fast-scaling fitness company hires Stacey Heald as new Chief Operating Officer of Franchise Development and Alexis McDowel as first global Vice President of Communications Pvolve, the omnichannel fitness company with a clinically backed method that pairs low-impact, functional movement, and patented resistance equipment to sculpt, strengthen, and restore the body, is expanding its leadership team with two new hires.

This leadership extension closely follows other recent announcements, including record-breaking franchise success and the Healthy Aging Study, supporting the brand’s growth and efficacious method.

Stacey Heald joins Pvolve as Chief Operating Officer of Franchise Development, overseeing the business’ franchise strategy, operations, and P&L. 32 Franchising MAGAZINE USA

Stacey will focus on continuing to fuel franchise expansion, improve operations, implement efficiencies, establish key performance metrics and business targets, while managing budgets and implementing cost control measures for sustainable growth.

“Pvolve’s unique franchise business stood out to me with its multi-revenue stream business model, proprietary equipment, and hybrid class experiences,” said Stacey Heald. “This role provides an exciting canvas to leverage my experience in healthcare and the franchise industry to optimize and grow an already successful franchise business. I believe in the method and look forward to working with the rest of the leadership team to continue Pvolve’s growth, further its commitment to wellness, and positively impact our members.”

Heald is a senior operations executive with over 20 years of experience in the health and wellness sector and 15+ years in corporate unit operations and the franchise industry. Before joining Pvolve, she was the Executive Vice President of Medi-Weightloss Franchising and the Co-Founder and Chief Operating Officer of LeHeal Biogenix, a MultiSite Brand specializing in Regenerative Medicine. Heald is a proven executive with experience managing multiple aspects of national brand expansion, including financial management, daily operations, business development, emerging market growth, and process improvement. She is a motivational leader who excels at driving executive-level projects, building teams, and establishing systems within complex organizations.

Alongside Stacey Heald, the company has welcomed Alexis McDowel as the first global Vice President of Communications.

With over two decades of strategic communications experience across various industries, including gaming, health, and fitness technology, McDowel will lead all facets of Pvolve’s global communications and public relations efforts. Backed by her deep health technology experience and passion for fitness innovation, McDowel is poised to continue expanding on Pvolve’s brand communications.

“After working at the intersection of health and technology for over a decade, including a global pandemic that saw the entire industry change at lightning speed, everyone is wondering what’s next,” said Alexis McDowel. “Pvolve’s clinically-backed workouts, made by women for women, and omnichannel approach of meeting consumers where they are, embody elements we’ve seen consumers gravitate towards. I am excited to build awareness for this important brand

About Pvolve: Pvolve is an omnichannel fitness company with a science-led method that pairs low-impact, functional movement with patented resistance equipment to sculpt, strengthen, and restore the body while enhancing mobility and flexibility. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body’s holistic needs while making you look and feel great. The Pvolve Method is supported by a Clinical Advisory Board of doctors, as well as highly credentialed trainers, to offer effective workouts that help you break a sweat, not your body.

In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member. Through its hybrid fitness model, Pvolve can be experienced through a streaming membership that offers over 1,300 on-demand classes, a two-way, live virtual studio, and targeted series, all available via the web and mobile apps.

Additionally, Pvolve has physical studio locations in New York, Chicago, Los Angeles, and franchises across the US and Canada, with more than 35 locations in development.

For more information, please visit https://www.pvolve.com/.

alongside a dynamic and dedicated team.”

Most recently, McDowel was the VP of Communications at ŌURA, where she led global PR for product, partners, ambassadors, health experts, and research, as well as corporate, executive, and internal communications. During her tenure at ŌURA, she led the PR team to effectively break the brand into the mainstream media with 3,500 earned media stories in three years. Her leadership experience includes leading global campaigns and teams at notable companies, including Electronic Arts, Fitbit, Unity Technologies, LucasArts, and more.

Heald and McDowel join Pvolve’s allfemale leadership team, composed of Founder Rachel Katzman, President Julie Cartwright, Chief Marketing and Commercial Officer Karina Kogan, and Chief Training Officer Antonietta Vicario.

“At Pvolve, our success is all about the dedication of our fantastic leadership and team,” said Rachel Katzman, Founder of Pvolve. “Now, with experienced leaders like Stacey Heald to steer the franchise business and Alexis McDowel to elevate awareness through PR, we’re gearing up for even more growth. I can’t wait to see the milestones we’ll achieve together.”

Growth Trajectory In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member. She focuses on key areas of the business, such as marketing, product development, and new programming.

Pvolve closed a remarkable year for brand expansion in the six years since the beginning of the company. The Pvolve

team was awarded 28 franchise licenses in 2023, increasing their total number of franchise locations to 40. Furthermore, five new studios were opened in San Diego and Carlsbad, CA, Nashville, TN, Victoria (British Columbia), and Calgary in Alberta, Canada.

In addition to Pvolve’s franchise expansion, the brand continues to advance efforts to substantiate the proprietary method’s efficacy through research. Earlier this month, Pvolve announced its Healthy Aging Study, conducted alongside the University of Exeter, a leading university in research of sports medicine and sports science.

The Healthy Aging Study is the first known clinical study centered around the fitness needs of women 40+ and investigates the impact of low-impact exercise on longevity and overall quality of life in women aged 40-60 throughout various phases of menopause.

For more information about the Pvolve Method, clinical research, and its franchise business, please visit https://www.pvolve.com/.

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franchisor in depth: City Cave

City Cave Expands Franchising Opportunity into the USA The Australia-Based Wellness Concept Looks to the United States for Franchise Growth

City Cave Float & Wellness Center, the Australian-based wellness franchise offering float therapy, infrared sauna, and massage services, is thrilled to announce its expansion into the United States through franchising opportunities.

With 73 locations in Australia, their first U.S. center in Florida, and an additional 30 in the pipeline, City Cave is set to kick off its franchising journey in America, first setting its sights on the vibrant Dallas-Ft. Worth market. This marks a significant milestone in City Cave’s global growth strategy, which has seen enormous success in Australia, where the brand continues to develop.

“As one of the fastest growing wellness franchises in the world, we’ve always had our sights on expanding into the United States,” said Jeremy Hassell, CoFounder of City Cave. “Now that our first U.S. location has proven successful in Flagler Village, we are all in on franchising, beginning in Dallas-Fort Worth. We can’t wait to further expand City Cave to new communities across the country.”

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About City Cave: City Cave Float & Wellness Center offers a variety of services like Float Therapy, Infrared Sauna, and Massage to promote mental and physical well-being, aiming to foster healthier communities through natural remedies and support for mental health and physical recovery. Founded in Australia in 2016 by Jeremy Hassell and Tim Butters, City Cave began franchising in 2018 and has since rapidly evolved into one of Australia’s fastest-growing franchise systems. With 73 locations across Australia and 30 in the pipeline, along with the brand’s first U.S. location in Florida, City Cave strives to become a premium global wellness franchise.

For more information, please visit http://www.citycave.com.

City Cave was founded by Queensland entrepreneurs Jeremy Hassell, a former builder, and Tim Butters, a former tiler, after they met on a Gold Coast construction site in 2014. Recognizing the need for a health and wellness center that prioritized longevity and total well-being of individuals, Jeremy and Tim launched City Cave in Australia in 2016 to offer a variety of holistic and clinical services tailored to each guest’s needs, providing the ideal space for relaxation and meditation. In 2019, the duo was named winners of the prestigious NextGen in Franchising Competition at the International Franchise Association Convention, becoming the first non-American brand to win the award.

Winning the competition propelled City Cave to new heights, increasing the brand’s total footprint across Australia by more than 300% since the start of 2021.

The City Cave brand has strategically aligned with key partners in America to bolster and champion its global expansion efforts. The dynamic leadership team in the U.S. includes Suzanne Greco, the former CEO of Subway, and Dustin Hansen, the former CEO of InXpress.

Both individuals have left an indelible mark on highly successful global franchise systems. Their collective focus is dedicated to collaborating with Tim and Jeremy in establishing a sustainable franchise brand, with a meticulous emphasis on enhancing franchisee profitability. In this strategic alignment, Hansen assumes the pivotal

role of President, while Greco takes on a mentorship role, while additional local talent has been enlisted to fortify the operational front across the United States.

“We’ve perfected our franchisee programming to ensure that we offer the highest quality training and a huge amount of support, and we’re excited to offer the early U.S. franchisees an allexpenses paid training trip to Australia for in-center training and peer-to-peer learning,” said Tim Butters, Co-Founder and Director of City Cave. “We look forward to finding franchise partners in the States with pioneering mindsets and who see the huge potential in building City Cave’s foundations from the ground up in America.”

City Cave’s overarching mission is to cultivate healthier communities by providing services that nurture the mental and physical well-being of our guests.

The brand’s unwavering commitment is encapsulated in the mission: “To create nurturing environments that are accessible to everyone,” and the vision: “We give life back to humanity.”

The brand’s expansion into the U.S. saw its first float therapy location open in Fort Lauderdale in June 2023. City Cave is focusing its initial U.S. franchise development efforts in Texas, honing in on the Dallas-Fort Worth market.

For more information about City Cave’s franchising opportunities in the United States, please visit http://www.citycave.com/franchise.

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women in franchising: Terri Simpson | Founder and CEO | Avanti Body

From Personal Despair to a Passionate Mission: Terri Simpson and Avanti Body

Terri Simpson, Founder and CEO of Avanti Body

Moving My Health ‘Forward’ My story begins in a place of resistance and skepticism. The idea that something as simple as light could reverse my health’s downward spiral and counteract years of neglect seemed both unimaginable and improbable. Yet, this is the reality I faced.

By December 2018, my health – and life – had hit rock bottom. Facing a double hip replacement and struggling due to complications from arthritis and obesity, I knew if I didn’t take my health into my own hands, I would have a significantly shorter, dismal quality of life. I was in search of a solution, and landed upon Red-Light Whole-Body Therapy. An option I had previously dismissed due to skepticism suddenly appeared as a glimmer of hope. As Red-Light Therapy was new and something I had never really researched before, I had my doubts, but I was desperate enough to try anything.

Within just two weeks, spanning six sessions, the transformation was truly undeniable. My pain subdued, I could move 36 Franchising MAGAZINE USA

without stiffness, and for the first time in years, I could sleep on my side without hip pain. To add on to that, my waistline was shrinking, my appetite was decreasing, and my energy began increasing.

After the sessions progressed, so did my curiosity. I began my research and delved into the science behind Red-Light Therapy, or Photobiomodulation, as it’s technically known. An idea began to crystalize in my mind: I envisioned a model that could bring this life-changing therapy to others – a model that would eventually evolve into Avanti Body. The name ‘Avanti,’ Italian for ‘Forward,’ perfectly encapsulated the essence of Red-Light Whole-Body Therapy – a tool to move your body and health forward. And thus, Avanti Body was born.

Red-Light Whole-Body Therapy as a Booming Business Red-Light Therapy was once seen as an obscure, new concept that people weren’t sure how it worked, let alone if it worked.

Today, wellness is a $1.3 trillion business, and Red-Light Therapy is entering the landscape as a new concept using sciencebased solutions and techniques to deliver the best outcomes. Avanti Body uses Red-Light Whole-Body Therapy as a biohacking method, and is reimagining

wellness with its science-driven, technology-fueled approach to weight loss, wellness, health and rejuvenation.

Red-Light Whole-Body Therapy is now emerging as one of the newest and best wellness technologies, making it an ideal and exciting time to be potential franchisees in this field.

The “Avanti Body Method”: Changing Lives from the Inside Out One of our core principles is sciencebased solutions, meaning our focus is on scientifically validated therapies that positively impact both body and mind.

Everything at Avanti Body, from our Red-Light Whole-Body Therapy to our wellness programs, are scientifically-based and technologically-fueled to create an innovative approach to weight loss, health, and rejuvenation. We have developed a process – the “Avanti Body Method” – which consists of an initial consultation and 3-D body scan to allow us to track progress, followed by a Red-Light WholeBody Therapy session and a whole-body vibration session.

Why Avanti?

As biohacking continues to gain popularity and grow in demand, so will each of its

Avanti Body uses “ Red-Light WholeBody Therapy as a biohacking method, and is reimagining wellness with its science-driven, technology-fueled approach to weight loss, wellness, health and rejuvenation.

”

segments, including Red-Light Therapy.

We can see that searches for Red-Light Therapy are soaring through the roof and need to be prepared to meet the increase in demand for these services. Avanti Body

prides itself on setting up its franchise partners for success in the health and wellness field. The brand operates on low labor costs and provides its partners with ongoing support and guidance.

As a franchisor, Avanti Body offers a compelling business model in a thriving industry, providing partners with extensive support and a path to success. Dedicated to empowering individuals and communities, Avanti Body is more than a brand; it’s a movement towards a healthier, more vibrant future.

A New Wave of Wellness: A Cumulative Look at the Emerging Market of RedLight Therapy New and emerging concepts are often written off as trend-chasing fads. The franchising world has seen explosive growth, and there are a lot of inspired individuals out there with a lot of great ideas, or a desire to buy their own business.

Avanti Body is in the early stages of its franchise development; those who sign on to franchise will be among the first to bring Red-Light Whole-Body Therapy to their own communities. With Avanti Body, franchise partners are truly changing the lives in their community from the inside out. We are looking for individuals with a desire to help clients look-good and feel-good to join our team and bring this life-changing business to a community near them.

From personal despair to a passionate mission, my journey is a testament to the transformative power of this therapy. And now, through Avanti Body, I aim to bring this transformative experience to others who, like me, might be seeking a beacon of hope in their health journey. v Franchising MAGAZINE USA 37

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franchisee in action: Pure Barre

Pulse For a Cause with Pure Barre in Support of American Heart Month

In support of Heart Health Month this February, Pure Barre, an Xponential Fitness brand offering the most effective fullbody barre workout, is joining the fight against heart disease and stroke by supporting the American Heart Association (AHA), a global force for healthier lives for all.

This February, during American Heart Month, the Pure Barre community will raise awareness and garner support for the American Heart Association’s fundraising campaign, Life Is Why™.

Throughout the month of February, Pure Barre will highlight heart-healthy initiatives, starting with its “I Pulse For” campaign, encouraging their communities to find their #PureHeart “why.” This includes members sharing who they pulse for every day when they come to class, through an “I Pulse For” sign, which will be displayed in participating Pure Barre studios all month long.

On February 2, “National Wear Red Day”, Pure Barre will encourage members and its social media followers to wear red to bring greater attention to heart disease and stroke. Pure Barre will also provide its community with the opportunity to donate directly to the American Heart Association at participating studios via QR codes and via their website. These donations allow the AHA to fund innovative research, advocate for the public’s health, and share lifesaving resources.

Leading National Barre Brand Teams Up with American Heart Association in February to Raise Awareness and Funds for Heart and Brain Health

“We support cardiovascular health in our workouts and our communities,” said Cheri Tennill, Chief Marketing Officer of Pure Barre. “We’re thrilled to collaborate with the American Heart Association to share education on heart health with our community and further their vital mission.

By raising awareness and providing an inclusive barre community, we can enable everyone to achieve the recommended 150 minutes of physical activity per week and improve their lives.”

“The American Heart Association has long understood the relationship between

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About PURE BARRE: Founded in 2001, Pure Barre is the largest barre brand by number of studios, offering a range of effective, low-impact, full-body workouts for a broad range of fitness levels. Pure Barre has five signature class formats including introductory, classic barre, interval training, resistance training, and restorative stretching. Its high quality instructors receive specialized multitiered training allowing for class format and choreography to be refreshed on a quarterly basis. Ranked on Entrepreneur Magazine’s Franchise 500 each year and the Fastest-Growing Franchises in three years running as well as Inc. Magazine’s Inc. 5000, Pure Barre is headquartered in Irvine, CA and backed by Xponential Fitness, the largest franchisor of health and wellness brands. To learn more about Pure Barre, visit https://www.purebarre.com/

physical activity and good heart and brain health,” said American Heart Association Orange County and Inland Empire Board President, Pranav M. Patel, M.D., Chief, Division of Cardiology, UC Irvine. “For that reason, we are excited that Pure Barre is a national Life is Why supporter, helping to raise awareness around heart disease and stroke within their Pure Barre studios, while allowing members to raise vital funds for the mission of the American Heart Association.”

Donations through the Life Is Why campaign – no matter the amount – allow the Association to implement initiatives such as:

• Fund research that can improve the health outcomes of heart and stroke patients; • Train more than 2.5 million high school students in CPR annually; • Support the work of local entrepreneurs and organizations working to improve health outcomes in under-resourced communities.

To learn more about the Life Is Why We Give campaign, please visit www.heart. org/lifeiswhywegive.

Offering an effective full-body workout focused on low-impact, moderate to highintensity movements that improve strength and flexibility for everybody, Pure Barre

has quickly become one of the largest franchised fitness brands in the world with over 600 studios. All of Pure Barre’s class formats – Foundations, Classic, Empower, Define and Align – benefit cardiovascular health and endurance by elevating members’ heart rates with a variety of high-energy, low-impact and isometric exercises.

For more information about Pure Barre visit https://www.purebarre. com/ or download the Pure Barre app.

To learn more about the American Heart Association and ways you can control your heart health visit https://www.heart.org/en/.

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HAVE YOUR SAY: QC Kinetix

Future Healthcare Franchisee Focus: 5 Questions for a Strategic Investment

There are many reasons to invest in a healthcare franchise, as the demand is both constant and growing. It offers a relatively low investment cost to open the doors compared to fast food or other productselling franchises.

There is tremendous versatility, from urgent care centers to cutting-edge technologies, and all are needed. It’s a solid investment that benefits your community, something you can be proud of.

However, before you commit, you must ask five essential questions to ensure you’re making a strategic investment wellestablished for future growth.

Question 1 - What is the Local Market for Healthcare Services?

Your first step to evaluating a potential healthcare franchise is, of course, to conduct a thorough local market analysis.

This entails: • Defining your market area o This might be a city, neighborhood, or a specific radius around a location 40 Franchising MAGAZINE USA

• Analyzing local demographics o Government reports, census data, industry reports, and healthcare statistics • Evaluating the local healthcare needs o Public health reports, regional health surveys, hospital and clinical data • Analyzing the competition o Visit local competitors online and in person, review sites, and get feedback from locals • Investigating local regulations and licensing requirements o Contact the city or county clerk’s office, then consult with a legal advisor • Conducting prospective customer surveys o Investigate local events, community forums, and online survey platforms With the results of your local market analysis in hand, you can better gauge the viability of your franchise plan. You may discover that a neighboring city offers a better fit for your proposed business or even that a different healthcare franchise better meets the needs of your preferred location and demographic.

Question 2 - What Kind of Training and Support Does Your Healthcare Franchisor Provide?

Possibly the most critical facet of any healthcare franchise opportunity is the amount and quality of the training and support the franchisor provides. After all, you’re buying into a successful model, and to duplicate that success, you and your staff will need the education and tools.

Start with the Franchise Disclosure Document (FDD). The franchise is legally required to provide this document spelling out 23 specific items about the franchise and its operations. Pay close attention to the sections detailing the training programs, ongoing support, and communication channels with the franchisor.

With the FDD information in hand, speak with other franchisees to evaluate their experience. Evaluate the training quality, length, and follow-up. Does it cover all the aspects of running your franchise, from healthcare to business management, operations, technology, and marketing?

Are there additional resources, such as proprietary software or an approved

resource for further research? Review the success and failure rates for the franchise.

A high failure rate may indicate inadequate support.

and discovery days to ask direct questions about adopting and implementing critical technology. Ask specific questions about planned upgrades.

Question 3 - How Committed is Your Franchisor to Technological Growth?

Evaluate the company’s online presence, digital marketing tools, and strategies.

Don’t forget to scan their social media accounts for mentions of innovation.

Technology is a critical component of any successful healthcare franchise.

Everything from the software for operations management to the customer relationship management (CRM) system and digital marketing tools is fundamental to any business enterprise. You may also have technology specific to the type of healthcare your franchise will practice.

You must achieve facility with the technology and grow your use as it evolves.

Evaluate your franchisor’s relationship with technology to determine whether they will remain at the forefront of innovation or if the competition is likely to pass them by.

Start with the FDD to investigate the franchisor’s report on their use of technology. Examine a current franchise’s existing technology and inquire about recent updates and upgrades to evaluate the commitment to staying current. Research the company’s history of innovation through industry journals, reports, and reviews. Attend franchisor presentations

Question 4 - What Industry Trends Pose Potential Challenges?

Before concluding your research on your healthcare franchise, consider the industry trends. In 2024, we’re seeing significant trends powered by generative AI. We anticipate growth in AI chatbots and virtual assistants to answer prospective patients’ concerns and potentially provide follow-up communication after treatments.

Increasingly, virtual healthcare assistants may be used to schedule appointments and remind patients to take their medication or complete their exercise routines.

Preventative care is also a strategic priority for 2024. Patients are increasingly willing to invest in their health before problems manifest to maintain their health. Generative AI and wearable digital technology offer ways to encourage exercise and preventative maintenance.

Regenerative medicine, virtual reality, and

versatility, “ Therefromis tremendous urgent care centers to cutting-edge technologies, and all are needed. It’s a solid investment that benefits your community, something you can be proud of.

”

3-D printing of everything from surgical implements to prosthetics and implants all provide exciting glimpses of the future of medicine today.

Be sure to study industry reports and market analysis to gain more insight regarding industry trends most likely to affect your planned franchise. Attend industry conferences and webinars to network with other professionals. Keep a close eye on technological advances and regulatory changes.

Question 5 - What are the Realistic Costs and Growth Potential for Your Healthcare Franchise?

Much as we wish we could focus entirely on the well-being of our patients, a healthcare franchise is an investment that takes money. While there is likely tremendous opportunity for growth and return on your investment, closely analyze the financial details of your proposed investment. Start with the Franchise Disclosure Document (FDD), which outlines the initial and ongoing expenses, including franchise fees, equipment costs, royalties, and staffing recommendations. Contact existing franchisees to gain insights into actual costs, revenues, and growth experiences.

Explore the facility leasing, purchasing, and renovation opportunities. Remember to focus on ongoing expenses as well as start-up costs.

Consider, too, the franchise’s exit costs and potential resale value as part of your longterm analysis.

By examining the market viability, available support and training, technology advancements, industry trends, and realistic costs, you’ll be prepared to open your healthcare franchise confidently. v Franchising MAGAZINE USA 41

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franchisor in depth: Body20

Jay Galluzzo Leads BODY20 into a New Era

The realm of fitness and franchising is diverse and dynamic, requiring strategic leadership to emerge above the rest. BODY20, the category-leading fitness franchise utilizing ElectroMuscle Stimulation (EMS) technology has recently transformed with the appointment of a new leader, Jay Galluzzo as its Chief Executive Officer.

With over 15 years of expertise in the fitness industry, Jay Galluzzo, 49, assumes the reins of BODY20, succeeding Greg Breitbart, previous CEO since 2019. Under Breitbart, BODY20 experienced remarkable growth, solidifying its presence in key markets such as Atlanta, Dallas, Houston, Austin, Phoenix, Denver and Chicago metro areas. The past year the brand saw over 30 locations open and 200+ franchise agreements signed, including a No. 56 ranking on Entrepreneur Magazine’s list of Top New and Emerging Franchises.

Breitbart played a key role in selecting his successor and has full confidence Galluzzo will lead the company to 42 Franchising MAGAZINE USA

greater success. As he steps into his role, Galluzzo is poised to usher in a new era of success across the network. With a strategic vision grounded in being a best-in0-class boutique fitness brand and franchisor, BODY20 aims to have 100 operational studios by Summer 2024, and expanding its footprint into large lucrative markets such as Southern California and New York.

Reflecting on the transition, Breitbart stated, “It has been a privilege to lead BODY20, and I am confident that Jay is the right leader to guide the company to even greater success. As we seek to aggressively move BODY20 forward and further establish the company as a top boutique fitness concept, we focused on

identifying an extraordinary leader who could bring vision, focus and a wealth of experience to BODY20’s operations that will help us fulfill the ultimate vision for the brand. Jay’s proven track record and his history as a one of the early pioneers in the fitness technology space make him the perfect choice to take BODY20 to new heights and expand into the most important and sophisticated markets in the U.S. and beyond. I look forward to supporting him in my role on the board.”

Galluzzo is no stranger to revolutionizing traditional fitness approaches. His role as CEO and Co-Founder of Flywheel Sports showcased his keen understanding of consumer preferences and market dynamics, skyrocketing the brand

“

The past year the brand saw over 30 locations open and 200+ franchise agreements signed, including a No. 56 ranking on Entrepreneur Magazine’s list of Top New and Emerging Franchises.

”

as reported by the American College of Sports Medicine (ACSM). With EMS technology at its core, BODY20 fills the desire for cutting-edge solutions to optimize exercise and deliver electrifying results.

What makes BODY20 unique to the fitness-tech space is the use of an FDA-cleared Electro-Muscle Stimulation suit that revolutionizes the way people workout and helps unlock their full potential. BODY20 offers a 20-minute one-on-one workout with a certified coach that guides you through customized strength and cardio programs, giving your body over 150 times more muscle contractions than a conventional workout without any use of traditional gym equipment. At only 20 minutes a week, BODY20’s goal is to materially impact the other 10,060 minutes in the week for each and every member.

to popularity in the 2010s through a successful exit in 2014. He sees EMS as a new frontier in fitness and plans to leverage his array of skills to sustain the brand’s upward trajectory.

“I am honored to join BODY20 during this exciting time of growth for the brand,” said Galluzzo. “I am eager to bring my experience and fitness background to the team and build upon the best-in-class business and culture established under Greg’s exceptional leadership. I’ve had the good fortune in my career to work with a number of cutting-edge brands that have made an indelible mark on the industry, and BODY20 is sure to do the same.”

Galluzzo has a proven track record of success in fitness and wellness brands outside of Flywheel, including his time as Partner at North Castle Partners and an investor in high growth, market leading businesses such as Montauk Brewing, Hatch Maternity and Windham Mountain Club. Most recently, he served as the CEO of Club Sports Group, a fitness, wellness, and investment platform and the largest franchisee of F45 studios.

BODY20’s growth journey aligns with the rise of fitness technology that’s gaining momentum in 2024. Smart, wearable tech and fitness programs tailored for older adults have emerged as top fitness trends,

“EMS is the next frontier of fitness, and once people discover BODY20, there will be no going back. It’s going to take the industry by storm, and I’m ready to propel our brand to new heights,” said Galluzzo. “Beyond just the musclebuilding benefits of EMS, I’m eager to showcase its profound impact on our mental well-being, posture, flexibility and healthy aging. By opening doors to everyone’s fitness aspirations, we’re positioning ourselves as trailblazers dedicated to each individual who walks through our doors.”

To learn more about BODY20 and its franchise opportunities, visit: https://body20.com.

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HAVE YOUR SAY: Fitness Premier 24/7 Clubs

Fitness Premier 24/7 Clubs’ 2023 Growth Laid Foundation for Incredible 2024 Expansion After completing multiple upgrades and improvements in 2023, the fitness system is primed to grow by over 50% this year.

Fitness Premier 24/7 Clubs was founded to bring highquality, accessible fitness to communities that are often underserved.

With 19 units already established, we’ve built a strong presence in the Midwest and have begun expansion in the Southeast; this year, we’re ready to add another 10–15 clubs to our system.

In preparation for this growth, we spent 2023 focused intently on leveling up several aspects of our system. One of the most notable changes we made last year was the introduction of our Relax and Restore suites. The fitness space has become increasingly aware of the need for full-circle wellness practices, and by providing our members access to recovery equipment like Theraguns, cryotherapy and saunas, we’ve been able to differentiate ourselves even further from other concepts in the fitness space.

Most of the big-box fitness brands would love to have a comprehensive lineup of recovery amenities, but very few of them would be able to roll out a range of options as robust as ours. The connection between our owners and leadership team, alongside the nimbleness of the Fitness Premier 24/7 Clubs system, allowed us to make this meaningful change relatively easily, and the response has already been incredible.

Technology Allows Members to Get the Support They Need in the Format Most Comfortable to Them Another addition rolled out during 2023 was the in-club kiosks that allow both potential and existing members to explore membership levels, and either adjust their selection or join the club for the first time. We understand some new members may feel more comfortable browsing the offerings alone, rather than working with a team member who’s serving in a sales capacity.

Taking the first step in a wellness journey can be an intimidating one, and these kiosks are a way to avoid potential hurdles new members may feel when they’re first starting with us.

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markets surrounding our headquarters and original locations, as well as a clear need for a model like ours in other markets across the country.

Much of the success we’ve seen recently has been driven by the investments we’ve made to the franchise system and our overarching business model. The Fitness Premier 24/7 Clubs model continues to stand on a foundation of access and support, and leveraging this will allow us to capture steady growth in markets nationwide for years to come.

While this innovation was developed primarily to provide flexibility and convenience for our members, the technology also provides a notable benefit to our owners, as well. By outsourcing some of the sales and administrative work to a smart technology system, we’ve been able to drive business during our unstaffed hours while giving our skilled team members the bandwidth to focus on other meaningful work during their shifts.

in the South by growing in Georgia and Tennessee.

Last year, we opened a new club in Blue Ridge, Georgia, and signed an agreement for a franchise in a western suburb of Chicago. These developments demonstrate the strength of our brand awareness in

It’s been clearly proven that people across the country are looking for more accessible, welcoming ways to support their fitness and wellness goals, and we know that Fitness Premier 24/7 Clubs can be that resource. As we continue to invest in our model and grow our presence nationwide, we’re proud to partner with entrepreneurs who want to address the need for quality, diverse fitness and wellness options in their own communities. v

The kiosks and the Relax and Restore suites were both major components that were included in the renovation of our Beecher and Bourbonnais clubs. These are two of our longest-standing locations, and we felt it was time to reimagine what Fitness Premier 24/7 Clubs could bring to these communities. We’ve had loyal members in these markets for nearly a decade, and we’re proud to have introduced these amenities to support our members in reaching their health and wellness goals.

Fitness Premier 24/7 Clubs Plans to Add 10-Plus New Clubs This Year After making so many meaningful changes in 2023, the Fitness Premier 24/7 Clubs network is prepared for powerful growth this year. Working with new entrepreneurs, as well as existing gym owners looking to convert to the Fitness Premier 24/7 Clubs model, we’re focused on expanding in key markets around Illinois and Indiana.

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Q&A: Lori Merrall | VP of Franchise Sales | Sola Salons

from across the beauty industry, and foresee this growth continuing into 2024 and beyond. Distributors are increasingly attuned to the diverse customer base, encompassing not only traditional salon establishments but also a large market of independent professionals who exhibit sophistication in their approach to business and retail. Likewise, we see renowned brands aligning themselves with this paradigm shift, collaborating closely with us to develop tailored educational content for our network of beauty professionals.

This collective effort underscores our commitment to advancing the industry and fostering a community where innovation and inclusivity thrive.

Sola Salons has disrupted the traditional salon model with its emphasis on entrepreneurial freedom.

How do you uphold this brand mission while ensuring a cohesive and supportive community for Sola Salons’ independent beauty professionals?

with Lori Merrall,

Sola Salons

What do you foresee is the future of the salon industry, and how does Sola Salons play a role in shaping it?

Sola Salons has spearheaded a significant transformation within the salon industry, empowering over 20,000 beauty professionals to embrace entrepreneurship through the provision of essential resources and support. Our franchisees are also deeply committed to our mission, 46 Franchising MAGAZINE USA

recognizing the economic opportunities it presents. With over 700 locations, we expect our growth to continue and anticipate the same trajectory for the greater salon industry. This momentum is fueled by a continuous flow of beauty professionals, including nail technicians and estheticians, who aspire to experience entrepreneurial opportunities.

We take pride in leading this movement, as evidenced by the enthusiastic response

At Sola, our mission is to empower our incredible community of beauty professionals with entrepreneurial freedom.

We firmly believe that by providing these talented individuals the latitude to express their creativity and to manage their business, they not only thrive individually but also contribute to a more vibrant and dynamic industry. Our salon suite concept at Sola is designed to give each beauty professional the independence to build the business of their dreams by providing freedom (a private space of their own), support (education and career guidance), and community (a network of 20,000+ pros they can lean on for inspiration).

We also recognize the value of fostering connections and providing support within our community. To this end, we work to create strategic partnerships with brands and figures within the beauty industry, developing a robust pipeline of resources and events. We host a variety of events ranging from virtual webinars to multi-day education events. Each branded series is tailored to fit a unique mission based on our network of beauty professionals. These

profession is new, and we are proud to spearhead this advancement within our sector.

Sola Salons is often regarded as a pioneer in shaping the salon suites concept. How do you stay ahead of the competition and maintain Sola’s position as an industry leader?

events simultaneously create memorable learning experiences for attendees and invaluable brand engagement for our sponsors.

One of our largest initiatives is our annual flagship event, Sola Sessions, a multiday event that convenes hundreds of our independent beauty professionals. Here, participants come together to participate in curated breakout sessions facilitated by experts in the field, covering a spectrum

of topics ranging from industry trends and

artistic methodologies to strategic business components including crisis management,

pricing strategies, marketing, and customer service. This collaborative environment

encourages a spirit of community, where individuals can tap into the collective

knowledge and experiences of their peers.

While similar educational opportunities are customary within certain business

realms, their integration into the beauty

Sola maintains its industry leadership through strategic innovation and commitment to our mission. Recognized as a pioneer in the salon suites sector, our focus extends beyond mere real estate to empowering beauty professionals. By prioritizing the needs of our stylists, we foster a culture of recognition and loyalty.

We continue to prioritize modernization, and in the last year, we introduced a design refresh, enhancing our brand stature.

We continue to look for ways to grow and adapt, ensuring Sola remains at the forefront of the competitive landscape.

How do you approach brand partnerships and collaborations to enhance your brand awareness in the industry? How do these initiatives benefit both the franchisees, beauty pros and overall business goals?

At Sola, brand partnerships and collaborations are strategic endeavors that hold immense value in enhancing our brand awareness, strengthening our network, and advancing our collective business goals. Our scale gives us access to brands that smaller concepts might not be able to touch. Given our tenure and size, brands are eager to partner with us for educational collaborations and events like Sola Sessions. We’re always looking for both major brands and niche brands that will resonate with our community. Our approach to these initiatives is guided by a commitment to mutual growth, innovation, and delivering exceptional value to our franchisees, beauty professionals, and the overall Sola Salons community. A specific example of enhancing our brand awareness and strengthening our industry network is our recent and continued participation Franchising MAGAZINE USA 47

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Q&A: Lori Merrall | VP of Franchise Sales | Sola Salons

in New York Fashion Week. Experiences like these position our brand’s profile as a trusted hub for cutting-edge beauty solutions.

As part of our brand partnership and collaboration approach, we also strive to give back to our industry and communities.

Most recently, Sola partnered with Beauty Changes Lives, a nonprofit whose mission is to make the beauty profession a firstchoice career and committed $25,000 to the organization. This partnership will continue to grow in 2024 and confirms Sola’s commitment to building confidence for beauty professionals who are looking to further their careers in the industry.

Sola Salons has grown rapidly in recent years.

Could you share some of the key leadership principles and strategies that have facilitated this growth while preserving the brand’s essence?

Sola’s rapid growth in recent years is a testament to our unwavering commitment 48 Franchising MAGAZINE USA

to our core values and a strategic approach to innovation, collaboration, and community-building. We consistently open over 55 units a year in the US, and we’re seeing increasing interest in Canada.

Much of that growth is from our existing franchisees. There is no greater testimony to the strength of our brand than that. They value the strength of the model and our culture of collaboration.

One key leadership principle is a dedication to engaging franchisees in our strategy. We work together to continuously scan the horizon for emerging industry trends, consumer preferences, and technological advancements, and we ensure our franchisees are aligned. We have a highly engaged Franchisee Advisory Board (FAB) that contributes to our annual priorities, and they help us to engage the larger community in strategic initiatives through a robust program of working groups. We benefit from the collective experience of these franchise owners, who are very close to their stylists. Their engagement helps us to stay nimble despite our size.

What makes Sola Salons an attractive franchise model to prospective franchisees and how do you set up these business owners for success?

Sola Salons is attractive to franchisees because it provides a fantastic recurring revenue stream that can be easily scaled and managed with a very small team. Our systems have been proven for nearly 20 years, and our success rate is unsurpassed in our sector. Due to our scale, we have unique partnerships with lenders, landlords, contractors, and other vendors, and we provide world-class support on site selection and design that streamline the opening process for franchisees.

Our training covers all aspects – from operations, marketing, sales, and customer service to facilities management. Beyond opening support, our dedicated field representatives offer ongoing support for franchisees and facilitate regular communication and touch bases that allow owners to tap into the collective wisdom within our organization. v