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$7.95 AUD (INC. GST) VOL 05 ISSUE 03 march / april 2011

5 TOP LEGAL QUESTIONS protect your territory CHILD FRIENDLY, PETS & GREEN FRANCHISES Rashay’s - a brand that works




9Guaranteed income package*

9Recognised brand

9Low start up costs

9Perpetual Franchise Agreement

9Award winning system for over 25 years

9No weekend work

9Exclusive territories

9Easy to operate - no experience required

9Unparralleled business support & training

9Enjoy the freedom of working for yourself


The name that’s on many franchisor’s lips To run a successful franchise operation you need vital, up-to-the-minute information. Without it you are simply guessing. RedCat’s advanced Point of Sale and Management System gives you crucial information enabling you to make prudent management decisions. That’s why some of Australia’s leading franchises, such as Boost Juice, Nando’s, Souvlakihut, Grill’d, Outback Jacks and Easyway Tea, have chosen RedCat.


Find out what RedCat can do for your franchise operation. Call 1300 4 REDCAT or visit

63 On the Cover 11 Cover Story

Rashays – a brand that works

30 Territory Protection – More than just

a primal urge?

Esther Gutnick, Mason Sier Turnbull

63 Feature Article: Child Friendly,

Pets and Green franchises

72 The first 5 questions your lawyer

will ask you

Robert Toth, Wisewould Mahony Lawyers

104 Keeping value in your business

Jack Sakalis, BDC

Franchises in Focus 28 Fastway Couriers










march / april 2011 Expert Advice

Profiled Franchises

14 Bank Accreditation – How it can help your franchise system grow Darryn McAuliffe, NAB

102 Maximising staff efficiencies via the roster Colin Mackie, Enterprise 21

20 Franchising in a changing market Kevin Bugeja, Franchise Selection

106 Join the solar revolution Danin Kahn, Todae Solar

50 At least the snake didn’t eat the cat! Phil Blain, Business Development Company

110 Book Review: The Invisible Partnership

56 Write it down: The importance of a business plan Phil Smith, Westpac 60 High morals and high morale. Running and promoting a business with heart Katherine Grace, ActionCOACH 68 Moving your old Christmas stock Bob Way, Retailplanners 74 Franchising sector in good hands Steve Wright, Franchise Council of Australia

In every Issue 06 Franchise News Announcements from the industry 38 Janine’s Tips: Doing it for the kids Janine Allis, Boost Juice 44 Franchisor Profile: Beaumont Tiles




Aktiv Group


Ozzy Kleen


AllSafe Energy Efficient Products


Snap-on Tools




Body & Health Solutions


Anytime Fitness


B&S Mobile Sharpening


RP Vending

75 2011 FCA Focus: Credibility and Engagement Stephen Giles, Franchise Council of Australia

98 Franchisee In Action: Stufflers




Shed Boss

76 Benchmarks help franchisees comply with tax obligations Australian Taxation Office

111 Professional Services Listings 113 Franchise Listings


Franchise Selection

114 A-Z Directory


Animals on the Move


Aussie Farmers Direct


Tú Projects


Kelly Sports


Read and Exceed


Mini Maestros

82 Safety in your franchise business John Tregambe, MindAtlas 86 Pre-entry franchise education – Learn what?! Due diligence – Do what?! Julia Camm, Corven 90 The simplistic view to site selection Peter Buckingham, Spectrum Analysis 96 Secrets of a successful business sale Marcus Salouk, Scancorp


Franchise BUSINESS


BUSINESS FRANCHISE VOLUME 5 ISSUE 3 march / april 2011 CGB Publishing Pty Ltd TEL: (03) 9787 8077 FAX: (03) 9787 8499 publisher: Colin Bradbury EDITOR: Louise Mitchell SALES DIRECTOR Vikki Bradbury SALES MANAGER: Sue Thompson SALES EXECUTIVE: Kathleen Lennox PRODUCTION: Emma Malone ACCOUNTS: Joanne Tuffy DESIGN: Jejak Graphics (03) 8790 8775

From the Editor Two steps forward – one step back. That seems to be the way of the economy at the moment. The floods and cyclones have devastated Queensland and many small businesses have been destroyed. With Queensland being such a hub of franchise systems, it has affected our industry enormously. However, franchises have a major benefit over ‘stand-alone’ small businesses in times such as these. They have the back up and support of the franchisor and also other franchisees in the system – and we have been hearing some amazing, heart-lifting stories of how the franchise community is working together to make sure flood and cyclone affected businesses are getting back up and running. A great example is in Fastway Courier’s article ‘Determined to Deliver’ (Page 28.) In this issue Kevin Bugeja from Franchise Selection looks at the changing market that is facing franchise systems at the moment (Page 20). With the post-GFC retail slump adding further stresses, it is imperative that new and potential franchisees choose a system that is ‘future proof’. Our feature this issue is trifold focussing on Child Friendly, Pets, and Green franchise systems. Collectively we call these systems ‘the caring franchises’. Generally, they are lifestyle-based businesses that suit people who not only want to run a successful business, but also contribute to the community or the environment in a positive way . Some of our top writers including Katherine Grace of ActionCOACH (Page 60) and Phil Blain of BDC (Page 50) share their experiences and provide an insight into the day to day running of pet friendly franchise systems, while Janine Allis of Boost Juice), talks about the challenges of mixing motherhood with building a business in her article ‘Doing if for the kids’ (Page 38). As always we have a comprehensive round-up of expert advice and opinions from legal and financial experts and business coaches – all committed to the advancement of Australia’s ever expanding franchise community.

COVER IMAGE: Rashay’s Café & Restaurant TO SUBSCRIBE: PLEASE CONTACT CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: or

Louise Mitchell Editor

“Before people invest in a franchise, they should know if the business is willing to change with the times. Obviously by the nature of franchising, certain elements stay the same in the system. Yet business ventures have to keep up-to-date with the mood and direction of the marketplace.” Kevin Bugeja, Franchise Selection.

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.




What Angus & Robertson has to offer you: t

8FMMFTUBCMJTIFEBOEIJHIMZ recognised brand name




4USPOHBOEXFMMFTUBCMJTIFE relationships with all major publishers


4QFDJBMMZOFHPUJBUFETVQQMJFSUFSNT and group buying arrangements


"DDFTTUPFYDMVTJWFCPPL editions and deals


-JDFOTFEBHSFFNFOUTGPSFYDMVTJWFHJGU pack and other non-book product


$PNQSFIFOTJWFOBUJPOBMBEWFSUJTJOH and marketing campaigns throughout the year


0QFSBUJPOBMTVQQPSUGSPNFYQFSJFODFE field based operations team, as well as dedicated national support office team

Angus & Robertson is looking to continually grow its network of Franchise stores in all states in places such as Gladstone, Freemantle, Geraldton, Port Lincoln & Bendigo to mention a few.. To find out more about becoming an Angus & Robertson Franchise Owner please call David Hawthorn 0412 198 941 or email

For more details visit

We have all the best stories

0782 - Franchise department LAM.indd 1

11/02/2011 2:51:38 PM


Franchise NEWS Burger Edge rebuilt by former franchisees In just two years, franchisees turned franchisors, Issam and Enza Soubjaki have successfully rebuilt Burger Edge to become one of the fastest growing franchises in Australia. In 2005, Issam and Enza were Burger Edge’s first franchisees , later becoming the first multi-store franchisees. They then became Victoria’s master franchisees in 2006, and now, as franchisors, the pair have used their experiences and business skills to turn around the struggling franchise. “When we took over the business we immediately closed three stores that were performing badly. That was when the real work started,” said Issam. The pair then rebuilt the gourmet burger business from the inside out including: rewriting the operations manual, restructuring the business’ strategies and principals, and focusing on existing strengths and those that needed to be further developed. It is expected Burger Edge will have at least a 24-store network across Victoria, Queensland, Western Australia and potentially New South Wales and South Australia by June 2011.

CAFE2U award top performers Cafe2U has announced that Andrew and Mandy Lynch, who own and operate the Kenwick-Maddington franchise in Western Australia, are the 2010 Franchisees of the Year. “Andrew won the award because he utilises all of the strengths and flexibility of the business brilliantly, he understands his customers as well as the business, adapting products, marketing strategy, and sales techniques to suit different people,” Cafe2U Chairman Andy Simpkin said at the second National Leadership Conference held recently on the Gold Coast. The New South Wales prize was handed to Michael Dolahenty from Cromer, who is also renowned as Cafe2U’s 100th Franchisee. “This is actually a remarkable result since he only started his business exactly 12 months ago. He was the first person launched in 2010,” said Andy. The other state awards were taken home by Rob Clark from South Australia’s Regency Park for the second year running, Michelle Harper from Queensland’s Townville, Oleg Vaksman from Cheltenham, Victoria and the Western Australian state award was taken home by the 2010 Franchisee of the Year winner Andy Lynch.


Price Attack Karrinyup support Breast Cancer Everyone that got their hair cut at the new Price Attack store at Perth’s Karrinyup Shopping Centre on Thursday 3 February helped to support Breast Cancer Care WA, with 100 per cent of haircut proceeds going directly to the charity. Breast Cancer Care WA (formerly the Breast Cancer Foundation) provides those affected by breast cancer with services and support. Angelique McAvoy, Event & Sponsorship Coordinator at Breast Cancer Care WA, said fundraising days like Haircuts for a Cause provide Breast Cancer Care WA with the essential funds required to operate. “As we don’t receive government funding, we rely on donations from the community to be able to provide support and services,” she said. Ms McAvoy added that Breast Cancer Care WA provides practical, emotional and financial assistance to those affected by breast cancer. “We offer a range of support to those affected by breast cancer including counseling and support groups, financial assistance and pamper days for those undergoing treatment.”

IFG leaps ahead in Franchise 500 rankings The Interface Financial Group (IFG) has outdone itself yet again in the 2011 Entrepreneur magazine’s Franchise 500 rankings. IFG has made a significant jump in the area of home-based franchises, going from number 82 in 2010 to number 67 this year. Entrepreneur’s Franchise 500 is the world’s first franchise ranking system based on objective, quantifiable measures of success in North America. All franchises must adhere to the strict guidelines set in place for ranked franchises and complete the detailed survey.

The Interface Financial Group (IFG) provides short-term working capital funding in the form of a unique invoice discounting service. Unlike other services, the IFG option allows clients to access funding on an as-needs basis. IFG is one of the largest alternative funding sources for small business in North America and New Zealand and commenced trading in Australia in August 2009.

the United Kingdom and Ireland. IFG’s innovative invoice discounting service is a fast and easy way to turn receivables into cash.

The company serves clients in the manufacturing, service, and construction sectors. Interface operates from a base of more than 140 offices in the United States, Canada, Australia, New Zealand, Singapore,

Big boy franchisees show how to grow The high fliers of global and Australian franchising are converging in Melbourne this month to share tips on how to avoid costly errors when building successful multiple enterprises. The Franchise Relationships Institute is hosting its third annual MultiUnit Summit for franchisees and franchisors on March 10-11 featuring keynote speaker David Ostrowe who owns 12 top-performing

Burger King stores in the US. Other speakers at the event include franchisors and multi-unit franchisees from Telstra, National Australia Bank, Banjo’s, LJ Hooker, KFC, Pizza Hut and McDonald’s, along with experts in multi-unit operations. “Franchisors wanting to use multi-unit franchising as a growth strategy need to look at fresh and innovative ways to support their multi-unit franchisees and engage them constructively in the franchise system,” says Greg Nathan, Managing Director of the Franchise Relationships Institute. For further information go to



Franchise NEWS State-based franchising legislation: no benefit, all risk The Franchise Council of Australia (FCA) has called on the Western Australian Parliament to abandon unnecessary and potentially damaging franchising legislation that would duplicate national regulation and cost the WA economy. The FCA made the representations, on behalf of the industry, in its submission to a Parliamentary Inquiry into a Private Members’ Bill introduced to State Parliament late last year. FCA Executive Director, Steve Wright said that while he welcomed the opportunity to represent the strong views of the industry to the Economics and Industry Standing Committee, the need for state-based

legislation had already been canvassed and rejected by five inquiries since 2007/08. “There is simply no need for this legislation. “Regulation of the franchise industry is already covered by a National Code of Conduct that was strengthened just six months ago, the Trade Practices Act and the Australian Competition and Consumer Commission,” Mr Wright said. “Both franchisors and franchisees are telling us they don’t need or want this legislation. With increased compliance costs, a disincentive to investment in WA and duplication of the national regime, this approach is all risk with no benefit.”

North Queensland to host franchise expos forum for existing and developing business people to gain valuable information and advice from a range of experts for free – something that has never before been offered in the north. NQSBDC chief executive officer Brian Arnold said the March 25 to 26 event at Townsville’s Riverway would be different to expos where attendees just collected flyers and left. The response to North Queensland’s first small business and franchise expo has been so strong that all 58 sites have sold ahead of the March event that is expected to attract more than 1000 visitors. The Yellow Pages North Queensland Small Business and Franchise Expo is the brainchild of the North Queensland Small Business Development Centre (NQSBDC) and will provide an engaging

“We will have two specialist franchise workshops with one aimed at franchisees and another at franchisors, which will be followed by free one-on-one advice,” he said. “Plus many of our exhibitors will also be offering free advice about issues like business legalities, intellectual property, employment law, data protection, competitive IT structuring, and how to smooth out cash flow humps and bumps – essentially everything a business person needs to know under one roof.”

Noodle Box lifts lid on new strategy for growth for 2012 and beyond Noodle Box is setting the foundation for major growth, with a new strategic direction and investment in a new, highly credentialed team. Cutting their teeth on various hospitality projects for a number of years, it wasn’t until 2000 the Noodle Box concept became the focus for co-founders and co-managing directors Dave Milne and Josh James. “Josh and I now see 2011 as an opportune time to evolve our culture, strengthen internal processes and invest in people


who will allow for a new phase of growth on FY12 and beyond.” said Milne.

record with 75 per cent of the network owned and run via this model.

Starting the business from a single store in Melbourne’s busy fashion and cafe strip of Chapel St, the chain has grown to over 80 stores, with a strong presence in Queensland and a buoyant franchising

The goal is to not only be recognised as a leader within the Asian fast food category, but as a brand which represents a healthy and more sophisticated ‘gourmet’ meal option.

Eagle Boys open 25th Sydney store Despite entering the Sydney market a little over 24 months ago, Eagle Boys Pizza will this week open its 25th store in the city, demonstrating the growing demand for quality value pizzas. And Australia’s second largest pizza maker has plans for another 40 stores in the city during the next two years. Eagle Boys Pizza first opened in Sydney at St Mary’s at the end of 2008 following the acquisition and conversion of Pizza Haven stores. The 25th store is located in Richmond. Eagle Boys CEO Todd Clayton said Sydneysiders had embraced the company’s menu of pizzas and complementary sides, delivering double-digit sales growth and a spike in inquiries from potential franchisees. “Eagle Boys has created a new middle ground in Sydney where pizza lovers can get quality gourmet pizzas without the hefty price tag,” he said. Eagle Boys Pizza is Australia’s second largest pizza maker and is 100 per cent Australian-owned. It operates more than 335 franchised stores throughout Queensland, New South Wales, Victoria, South Australia, Western Australia, the ACT, and the Northern Territory, employing more than 8,000 staff and making more than 17 million pizzas a year.

GroutPro seals the deal in WA and SA The Franchise Shop is thrilled their Kiwi client GroutPro has consolidated their expansion into Australia by selling the master franchises for SA and WA. “What a fantastic time for Joe and Rob. Their success really is built on a quality business with endless opportunity,” says Grant Garraway, Senior Consultant. The Franchise Shop successfully converted New Zealand based GroutPro franchise to Australian law and practice this year. Rushabh Shah, proud new Master Franchisee of SA and WA said the deal is a fantastic opportunity for him. “I look forward to working with Joe and Rob and building on their already successful International franchise.” GroutPro is New Zealand’s largest Specialised Tile & Grout Restoration Company, with fully trained and certified Specialists across the country. They commenced franchising in Australia August of 2010.




leads to new franchising opportunity Rashay’s Restaurant & Cafe is a brand that works.


ashay’s are preparing to open the doors to their fourth Sydney-based café and restaurant as the company prepares to expand even further with the launch of its franchise operations nationally.

from a range of seafood, steaks, chicken, pizza, pasta and café meals. It embraces the systematic approach of fast food without sacrificing the quality expected of restaurant meals.

The fourth company-owned store is due to open in Bankstown in June.

Rashay’s dishes are made from the highest quality Halal grain fed meats and chicken as well as top quality seafood products.

The original Rashay’s Café, located on Elizabeth Street, Liverpool was opened in 1998 and relocated to Macquarie Street, Liverpool in 2003. In May 2001, Rashay’s Hume Highway, Liverpool opened its doors under the name Euro Bar & Restaurant. However the owners, realising the popularity of the Rashay’s Brand, renamed the restaurant in May 2005 to Rashay’s Licensed Café, now known as Rashay’s on Hume Highway. In September 2010 the Campbelltown restaurant opened making this the third Rashay’s location.

About Rashay’s Rashay’s Café & Restaurant is an Australian owned business that models itself on the principle of ‘food fast’, offering low to moderately priced a-la-carte menu items

An excellent franchising opportunity Offering new franchisees an operation concept that challenges the major players in the fast food business. Despite the comprehensive ‘menuzine’, all Rashay’s menu items have been created in a manner to allow the preparation of many recipe ingredients to be done ahead of time. Most of the ingredients are produced in a central kitchen or are otherwise available from local suppliers that meet high standards. Rashay’s restaurants are designed to assemble meals without losing the authenticity that is expected from a restaurant. The tried and tested systemisation of the business assures that the kitchen can conduct

the day to day operations without formal chef qualifications allowing complete control in the hands of the operator (franchisee). This means that no experience in the food industry is required for franchisees, as all the training and systems are provided. Front of house operations are also provided with comprehensive training and tools, as well as a well-branded fit-out to ensure that the unique atmosphere and service can be recreated time and time again. Franchise opportunities currently exist in most locations in and around Sydney. Interstate inquiries accepted via expression of interest. Rashay’s have an experienced operations team to assist with set up, training and ongoing support. Rashay’s will provide full assistance to help choose sites and to negotiate site locations. Investment requirements starting from $300K+GST. v For more information on becoming part of the Rashay’s family – go to www.

Signature Dish: Rashay’s chicken – chicken fillet with a creamy mushroom sauce has been one of the restaurant’s most popular dishes for over 12 years


profile: pack & send

Pack & Send With more goods being moved than ever before, PACK & SEND continues its dynamic growth corporations, need solutions for the packaging and safe delivery of fragile, large, awkward and valuable items. This service extends to a number of major freight companies and furniture removalists who use the PACK & SEND packaging service to add value to their own client’s experience. Many small businesses also use PACK & SEND to outsource their packaging and dispatch departments. Among the needs of households are gift sending, shipping personal effects, furniture removals, returning goods on warranty and purchasing packaging supplies.


ACK & SEND has created a unique retail business system offering customers a one-stop shop for personalised packaging and freight solutions which services gaps in the logistics market that other companies are unwilling or unable to service. PACK & SEND provide customers with an unmatched level of flexibility, reliability and convenience. PACK & SEND has prospered because there is always a need for goods to move. However, with the advancement of technology and the development of the internet, the logistics industry has dramatically changed - with more goods being moved than ever before. The growth of sites such as eBay have been phenomenal and with each item purchased, it must be shipped!

Why customers choose PACK & SEND PACK & SEND customers include a broad spectrum of the community including small, medium and large businesses, e-commerce buyers and sellers, households, tourists and international students. Small to large businesses, including government departments and large


PACK & SEND also assists the tourist market, making it easier for tourists to send items (particularly art and antiques) back home. As a result, this has improved logistics solutions for major hotel chains and backpacker hostels. These solutions flow on to international students needing to send boxes of personal effects back home.

PACK & SEND stands out from the pack Logistics management services are offered to individuals as well as businesses. This is available to the family with a need to move their furniture and belongings overseas, as well as for the large corporation that may already have a freight account with a major company, but needs the packaging and project management expertise of PACK & SEND to send an exhibition around Australia. At PACK & SEND, peace of mind and convenience hold great importance. Customers are offered loss and damage protection warranty, track and trace, and have no need to establish an account – payment can be made via cash or credit card. The core philosophy underlining the PACK & SEND culture is ‘No Limits’. No limits to size, value or weight. PACK & SEND focuses on customer convenience along with personalised, value-added solutions. v To find out more, visit or call (02) 9822 5622.




Darryn McAuliffe, National Manager, NAB Franchise Banking


hrough the process of ‘accreditation’, a bank examines a franchise system to gain a better understanding of the system and how it operates to assess business risk. This helps it to streamline financing processes and provide consistency across the franchisees within the same system.

• the strength and liquidity of the secondary

The accreditation process is detailed and looks at four core elements:

Systems refer to ongoing support and training for the franchisee and processes such as recruitment, benchmarking, marketing and territory definition. As part of the system review during accreditation, banks often investigate franchisee satisfaction by asking existing franchisees questions such as:

• stability • scale • systems • strategy. The stability of the system includes the franchisor’s background, their industry knowhow, financial position and trading history. We investigate activity within the system such as the number of franchisee transfers, terminations (initiated by franchisor and franchisee) and franchisee outlets bought back by franchisor. An attractive feature of a stable franchise system is the achievement of scale (size and number of outlets). Scale can provide important insight into:

• the acceptance of the system across different states and territories

• a franchisors ability and willingness to

support franchisees (particularly those trading below expectations)


market (for onselling a franchise business), and

• the historical financial performance of

existing franchisees and their loan servicing capacity.

• How well does your experience as a

franchisee meet the expectations you had when you bought the franchise?

• Would you invest in the franchise system again?

• Would you recommend others to purchase a franchise within this system?

Strategy relates to the future plans for the system including growth strategies. In particular, is the growth strategy realistic, sustainable and underpinned by a clear understanding of the current marketplace, the industry outlook, the system’s competitive advantage and effective back office/support mechanisms? The process is similar to the franchisee’s own review process on evaluating a franchise opportunity as the bank asks ‘why should

I invest in this system?’ The accreditation process may uncover issues such as prior litigation and trademark issues that are also relevant to a new franchisee but run the risk of being overlooked. This may offer a certain level of comfort for new business owners, particularly those buying their first franchise. For franchisors accreditation is a value-add for franchisees as it makes it easier for them to work with banks for their franchise finance needs and also greatly enhances a bank’s understanding of the business. Once a system is accredited applications for finance do not centre on a review of the business but more so on the applicant and their plans. The accreditation process is ongoing, we review formal accreditations on at least an annual basis and as part of this process will increase or decrease lending ratios and conditions based on the system’s track record and apparent risk profile. Banks continually look to fine tune and improve accreditation processes to promote a more efficient and predictable process flow with each transaction. A common misconception is banks are not interested in working with emerging systems - most are keen to develop a relationship and understanding of both parties. This assists understanding of what it takes to become accredited if that is part of the franchisor’s strategic growth and system development.

“A common misconception is banks are not interested in working with emerging systems.”

The franchisee package Based on the bank’s investigation, a ‘franchise package’ is created for all franchisees that are aimed at making their life easier by offering a package of financial solutions tailored to the needs of the business owner. The bank will already understand the franchise system and the financial and operational requirements of the franchisee and can therefore tailor a cost-effective and complete financial package. Accreditation can also lead to group deals on products by setting pricing at a group level rather than individual so franchisees benefit from more cost effective products such as merchant and business protection facilities. Not only can the franchisee take advantage of some great ‘group deals’ and obtain lending packages against the value of the franchise system, they can immediately focus their time on actually running their business, comforted by the fact that the bank has already established both their set-up and ongoing finance requirements and put together a standard package to meet those needs. At the NAB we aim for franchisees of the same system to receive consistent treatment regardless of their location and also, responsible lending that allows them to grow at a sustainable rate. If the bank has specialist franchise bankers as well, they will benefit from the shared knowledge and experience from a financial partner that understands their business model.

working capital needs

• business transaction accounts • EFTPOS, merchant and card facilities • business insurances and superannuation plans

• online banking services. What benefits does purchasing from an accredited system provide in dollar terms? Joining an accredited franchise system means that you may be able to borrow* 40 to 70 per cent of the total set up cost of a new franchise, or purchase cost of an existing franchise, without necessarily providing your home as collateral for the loan. As an example, if you were to purchase a bakery business from a NAB accredited franchise system, which has been approved for a maximum ‘loan to franchise business value’ of 70 per cent, and you need to borrow as much as possible of the total set up cost, the NAB franchise loan amount can be calculated as follows:

New Business Set Up Costs Equipment, Fixtures & Fittings


Franchise Fee

$ 47,000

Legals & Accounting Fees

$ 10,000

Opening Advertising Levy

$ 8,000

Opening Raw Materials

$ 20,000

Training Fees

$ 5,000

Other Fees

$ 10,000

Your banker can also discuss and recommend appropriate products to help run your business smoothly, such as:

Total Investment / Setup Cost*


• business loans to acquire your franchise

Cash you are contributing


Balance of Loan Required


• overdraft facility to assist with daily

% of loan to franchise business value 70%


Calculation of Loan Required

Are you ready to buy a franchise? While the initial set up costs of buying a franchise are higher than normal, you are typically buying into an established brand, defined processes and proven model and if you’ve picked a good system, then you will benefit from ongoing support of your franchisor. Once you’ve decided franchising is right for you, make an appointment with your business banker who can guide you through the process and put you on the right path to achieving your personal and business goals. Franchisors operate in a dynamic, complex and heavily regulated sector. Successful systems run a cost effective business while successfully promoting their brands and services. Crucial to their success is the strategic and timely expansion of their system to meet demand, while keeping their franchisees engaged, motivated and profitable. v For more information go to Darryn McAuliffe is National Manager, NAB Franchise Banking. He is responsible for the NAB team of accredited franchise bankers, the ongoing accreditation of franchise systems across Australia and managing key relationships. NAB Franchise Specialist Bankers understand franchising and can offer you a flexible and competitive finance solution to help your business prosper. You can contact Darryn at or 0412 789 027. Important note NAB has not taken into account your objectives, financial situation or needs and recommends that you consider whether any advice in this article is appropriate for your circumstances.


PROFILE: Aktiv group



or the Aktiv group, the past year has been one filled with major brand developments, acquisitions and most importantly - success. 2010 also hosted the introduction of se7en Gourmet Takeaway – one of Australia’s newest and most innovative operators in the fast food franchise sector.

“We’ve invested a lot in this new brand – resources, time and money. We are confident that se7en now provides an organised, stable and supportive system and are now in a position to start franchising and expanding into key metro and regional locations across Australia,” says Dean.

The se7en brand recently unveiled their third store in the busy food court of Indooroopilly Shopping Centre in Queensland. As a result of months of market research, brand development and product testing by se7en developer and manager, Aktiv Brands. The stunning new food court model is the first of its kind for se7en and celebrates the brand’s successful entry into the world of franchising and the competitive takeaway market.

The se7en franchise model has been carefully designed to ensure it can thrive in a broad range of locations including food courts, outdoor dining precincts, stand-alone locations on a coastal esplanades or the main street of a country town.

se7en Managing Director, Dean Vella, says se7en is all about innovation, high-end delicious gourmet takeaway meals and cheeky fun. “We wanted to create a brand that feels like, looks like and tastes like a breath of fresh air and we think the new Indooroopilly store reflects that.

The se7en brand encompasses a passion for many things including the environment, nutrition, rewards for loyal customers and creating and maintaining a positive work environment. “We are also passionate about delivering on the promise,” says Dean. “Our corporate team goes to great lengths to ensure that we carefully balance store design, menu design, brand personality, service quality and operational efficiency to make delivering on the promise a constant.”

se7en’s all day menu, displayed on a series of menu display LCD screens, lures customers with a modern offer that includes all day breakfasts, gourmet grills, seafood, freshly made salads, kid’s meals, coffee and seasoned chips and wedges. From the stunning use of digital menu screens to their cheeky loyalty rewards club named ‘Friends with Benefits’, se7en has fun breaking new ground in everything they do. “Our Friends with Benefits loyalty club members receive a 10 per cent discount se7en days a week. Each time their card is scanned in store they are automatically entered into the monthly prize draw. The unique monthly prizes consist of carbon credits purchased on behalf of the se7en winners. These carbon credits are purchased from forestry and greenhouse gas schemes around Australia and offset the equivalent of 1 tonne of carbon emissions,” says Rob Sawkins, General Manager of se7en. “Our commitment to the environment is possibly what we are most proud of. The use of energy efficient building materials and ecofriendly cutlery and napkins is just the tip of the iceberg,” said Rob. With an investment in the se7en franchise, the Aktiv group provides the freedom of running and owning a business, with the security of working within an established franchise system. v For more information on the se7en brand and current franchising opportunities, visit se7en Gourmet Takeaway is part of the Aktiv group along with Bucking Bull Roast & Grill, Skewerz Kebabz and The Kebab Co. To become part of the Aktiv Brands Group, please contact Dean Vella on 0414 187 940 or email dean.vella@ For more information, visit


Profile – Ozzy K leen

Ozzy Kleen

Join the Franchise Family


en Patterson started his cleaning business four years ago with a carpet cleaning machine and a trailer. At the time, Ken was working for the railway and supplementing his income by doing part-time residential carpet cleaning. As Ken’s cleaning job became busier, he decided he would take the plunge, quit his job and start his own cleaning business. “I had previous experience in the franchise industry as a cleaning franchisee. I didn’t like the way they operated and always had in the back of my mind I could do better,” Ken stated. He believes the franchisor/franchisee relationship should be one of mutual trust and respect. The relationship should be based on the desire to help each other succeed. “I am looking for franchisees who want to work like a family, people who are happy, motivated and willing to work together.” After leaving the railway, Ken began building his business. Initially, he was only doing carpet cleaning, but the scope of the job started expanding. “Some of my clients started asking if I could do more.” Always eager to accommodate his clients and

maintaining a can-do attitude, he continued to expand his services to meet the demands of his customers.

Ozzy Kleen is based in Newcastle. Ken would like to have some new franchisees in this region.

Now, with Ozzy Kleen in full swing, Ken offers a huge range of cleaning services for a large and varied market. He states Ozzy Kleen is unique because it offers the full package in regards to cleaning. No job is too big or too small.

“I could work closely with them and they would benefit from the contacts I have established already.”

This full service approach appeals to both the client and the franchisee. Clients can call Ozzy Kleen and be assured the entire property, or 20 rental units, or school, will be cleaned from top to bottom. Franchisees benefit because they are not limited to just carpet cleaning or window cleaning, or just residential cleaning or commercial work. Ken believes with the scope of services available and the large territory consisting of 50,000 homes/ businesses, there is plenty of opportunity to be extremely successful. “The territory is five times the size of other such franchises I know of now.” He believes with effort you reap rewards and the more hard work and the more time you put into the franchise, the more you will succeed. However, he also states this can be an opportunity for people who want to work part-time as well.

However, Ken has big plans and is open to establishing franchises throughout Australia and already has systems in place to support new franchisees regardless of their location. “We have a good presence on the web and dedicated websites throughout Australia. New franchisees would receive training from Ken either in Newcastle or their chosen location.” Ken is looking for franchisees who desire to work as a team and become part of the Ozzy Kleen family. “Too often, franchises are about competition. I am starting a franchise system that works like a family. We offer support to each other. It’s about teamwork.” Ken’s favourite quote is “together, everyone achieves more.” “I am prepared to work side by side with my franchisees to help them succeed. It is a big step for new franchisees and I want to be there to help them.” Ozzy Kleen offers franchises for $49,000 including:

• all necessary equipment • 50,000 home/business territory • dedicated website • central answering service for all incoming calls – redirected to your franchise

• one on one training with Ken • open door policy for the franchisee • close working relationship with the franchisor.

For more information about franchise opportunities contact i-Franchise-You on 03 9703 1135 or visit


expert ADVICE



ne certain thing about franchising in 2011 will be change. Indeed, successful franchises must change to meet the current market conditions. A business without growth is a stalled venture or one that is possibly in decline or losing market share to its competitors.

What are the hot franchising trends and how do you successfully anticipate future trends? Predicting and anticipating trends in franchising is not easy. Sometimes it seems that successful franchises just appear overnight while others mature over time. In fact, there are a wide range of factors – some predictable, some not so predictable, that help determine which franchise will make it big, while others flop. One of the factors that are frequently relied upon to predict a trend in franchising is the use of demographics. Demographics analyse what is happening in various segments of the population. By studying the demographics of the local market, you can gain a general sense of buying trends that will affect the demand for certain types of products and services – changes in our economy such as increased unemployment or higher interest rates will


also have an effect on the success or failure of businesses as these changes may impact consumers’ need or buying habits. So how do you find the franchise that is right for you in a changing market? To do this we need to understand what is happening in the franchise world, and where it’s all headed. As per usual the forecast includes growth, and that’s exciting. But today’s environment also provides many challenges. Yesterday’s successful product/service offering and marketing campaign won’t necessarily work today, as many leading franchise systems have found in the retail slump that began after the Global Financial Crisis (GFC). With franchising, change is needed for growth. Franchising is based on methodologies and processes, businesses need to move forward into the future. A thriving franchise grows throughout all of its years of operation. Different delivery methods come on scene and new technology makes an appearance. In addition, the consumer changes over time and businesses need to be aware of market trends and to keep ahead of what customers will be wanting next. Customer preferences and demands do not

Kevin Bugeja, Managing Director, Franchise Selection

stay the same. For example, restaurateurs in the 1970s might not have served many customers requesting vegan menus or expecting a variety of international flavors. Franchises must continue adapting to the marketplace. Before choosing a franchise in 2011, potential franchisees should ask franchisors a few vital questions

Choosing a franchise - 5 questions to ask franchisors 1. What time is devoted in this franchise to developing systems and markets? Franchisees want to know how much time a franchise allows for research and development purposes. Ask the franchisor for examples of what they have done in the past to change their model to suit the market or changes in their industry, and ask if the business is future proof? 2. Does the franchisor plan any innovations? Before people invest in a franchise, they should know if the business is willing to change with the times. Obviously by the nature of franchising, certain elements stay the same in the system. Yet business ventures have to keep up-to-date with the mood and direction of the marketplace.

“So how do you find the franchise that is right for you in a changing market?”

As well, franchisees should be prepared for the degree of change. Does this franchisor hardly ever make changes or do they modify processes, colours, or flavours on a regular basis? No franchisee can be prepared, however, for everything that lies ahead in a franchise.

learn plenty about the business from the answer to that question. Potential buyers can get a better idea about whether or not this franchise is right for them. Keep in mind during 2011 and beyond that there is one ‘constant’ you can always expect in franchising - constant change.

Even franchisors have no control over external factors such as the economy or changing governments and different regulations. Yet franchisees should arm themselves with as much information as possible before they buy a franchise. Franchisees must perform ‘due diligence’ (researching the franchise from every angle).

Finally, how do you buy a business that is future proof?

3. Does the franchise allow franchisees opportunities for creativity? One basic fact about franchising is that each franchise has systems and processes and franchisees are expected to follow them. Of course, franchisors can allow franchisees to express their individuality. Since buyers will be working within the framework of a franchise, they should be aware about the requirements of a specific business. Is this franchisor very rigid in their approach? Will the franchisor welcome a franchisee’s creative spirit? Potential buyers need to know the score. The franchise has to suit you. 4. Does the franchise have good analytical systems? The franchise should have a system capable of analyzing the customers and current marketplace - even franchisees. A franchise cannot be effective if its leadership and management are not in touch with the entire business. A trained and friendly staff, as well as customer satisfaction, also plays a huge part in the success of any venture. 5. What is the company’s vision? A franchisee should ask the franchisor about their vision for the company. Franchisees will

To me the definition of a future proof business is a business that continues to thrive, grow, and make money in any economic condition. But first we need to look at the differences between needs and wants. Needs are things that we as consumers need to maintain our lifestyles and the daily activities, in other words ‘NECESSITIES’. Things like food, clothing, a roof to live under etc. Wants are things we want to have, but are not necessary to maintain our lifestyles or daily activities. Things like a 50” plasma TV, fancy car, diamond rings etc. When the economy is good and people are making money, we tend to spend on our wants, however when the economy is bad, we tend to cut down or even eliminate wants, however our NEEDS never go away. Future proof franchises are businesses that traditionally offer products and service that consumer and business owners just can’t (or wont) live without. The demand for these types of non-discretionary products and services is fairly consistent because they are considered necessary to run a household or successful business even during a major economic downturn. Still, in spite of the downturned economy in the larger scheme of things, franchises have proven to be very resilient in the face of economic adversity and are more likely to succeed than non-franchised businesses. This is mostly due to the essential nature of franchise business. One of the hardest things for a non-franchised business owner to do

is adapt the business plan to account for the shifting economy while successfully operating the business. Franchisees don’t have to worry about that, because as they continue to perform daily operations, the franchisors and their team takes responsibility for adapting business plans to the changing market, and with the long history most franchise operations have, those adaptations are made with a wealth of knowledge and experience behind them that most non-franchised businesses simply do not have. Another huge benefit that a franchise opportunity brings to the table that no ordinary small business can compete with is a comprehensive marketing plan and marketing dollars that can be adapted for the best strategies for local and national advertising, these marketing funds constantly grow in size from franchisee and franchisor contributions and having availability to marketing dollars constantly allows for franchised businesses to adapt their market strategies to suit changing markets. Many small business owners of nonfranchised businesses don’t have the same disciplines to put a percentage of their weekly turnover back into the business for marketing activities. The problem with this is when there is a downturn in the business they usually don’t have the resources to adapt and change their marketing position. Because marketing is something that the average self-starting entrepreneur is not well versed in but is one of the most important tools for maintaining a business through any market condition, having that professional staff of marketers doing the work on your behalf is a huge plus for any business owner. Kevin Bugeja, Managing Director, Franchise Selection, Level 5, 530 Collins Street, Melbourne, Vic 3000. Phone 1300 FRANCHISE (372 624) or 0412 511 630, email or visit


Be part of the fastest growing industry on the planet A bright idea has sparked an unmatched franchise system that provides energy efficient solutions for the 21st century. ALLSAFE director Mark Hawley says AllSafe is unique in that people refer it as a ‘one stop energy efficiency shop’. “When we get asked who our competitors are, we often find it difficult to answer,” Mark says.

With ten franchises currently operating, AllSafe is on target to expand its network to 52 franchises across Australia and New Zealand. Head office based training is provided by the AllSafe Team and specialised product training is provided by their supportive manufacturers.

A turnkey operation with AllSafe begins with the franchise fee of $95,000 +gst, plus an estimated setup cost of $100,000 +gst which includes leased vehicle, stock, IT system, signage, uniforms, stationery and training. Mark says AllSafe offers individuals the opportunity to own their own business in an exciting new market. “Making homes and workplaces more energy efficient is the future and when you have a growing business which has a great product mix of National Branded products, it is reassuring to have the support of these suppliers behind you”, says Mark.

Allsafe Energy Efficient Products offers consumers a complete sales, advice and installation service on a wide range of energy efficiency products and is recognized as one of the leading and fastest growing energy efficient products’ provider in Australia “The AllSafe concept has been well received by the building sector and homeowners who are constantly telling us that it’s about time someone came up with this idea”, says Mark.

All franchisees also gain accreditation as HIA Greensmart advisors and ABSA (Australian Building Sustainability Assessor) that allows them to assess thermal performance and energy star ratings of homes, factories and offices.

For further information about AllSafe Energy Efficient Products franchises contact Head Office on 07 3855 8733, or visit and click the Franchise link.

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Solar Power

Solar Hot Water




Wind Power

Energy Management

5IJTNFBOT.03&PQQPSUVOJUJFT for you to increase your profits! BE PART OF THE FASTEST GROWING INDUSTRY ON THE PLANET If you have drive, enthusiasm and commitment and are interested in energy efficiency, this could be the business of your dreams. As an Allsafe franchisee you will have access to a leading product range that appeals to energy conscious buyers, both builder and homeowner. Our full range of Solar power systems, solar and gas hot water systems, water and energy saving devices, insulation, skylight and ventilation systems is unique. As the cost of energy rises and the growing demand for Energy Efficient products spirals you will be at the forefront and will become the local ‘one stop’ Energy Efficient shop in your area as part of an ever increasing network of stores across Australia.

The NEW‘SuperGreen” iPhone app 5IJT'SFFJ1IPOFBQQMJDBUJPOJT a real breakthrough, allowing people to roughly calculate their payback, dollar savings BOE DBSCPO FNJTTJPO $0  savings if they were to install a solar power, wind power or a solar hot water unit. It’s easy to use and is a great tool to help consumers decide which energy efficient products best suit their home or business location.

For further information about AllSafe Energy Efficient Products franchises contact Head Office on 07 3855 8733 or visit and click the Franchise link.


franch for sale ise in Que en Ipswic sland h/Loga n area

Profile: Snap- On tool s


treasure their annual conference E

very January Snap-on Tools hold their Annual Franchise Conference and it is the most important event in the calendars of both Snap-on and their franchisees.

on has grown to include 160 franchisees who are undoubtedly our greatest asset. We congratulate each of them for their hard work in 2010 and their individual contributions to our achievements as a business.”

Attended by more than 150 franchisees and their families, the 2011 conference - that was themed ‘There is a difference- Treasure it’ - included a mix of business development, extensive trade shows and spectacular social events.

The conference finale – an island dinner in pirate fancy dress – was a perfect way for franchisees and their families to engage in the ‘Treasure it’ theme and dance the night away.

Managing Director, Ajit Ponnambalam, who opened the conference said: “I specifically want to acknowledge the spouses and partners who work hard behind the scenes, to support the Snap-on system.” “And during 2011 we will work to further improve our support to our franchisees and we will continue to make a difference in our customer’s lives.” The trade show, presented exclusively for their franchisees, showcased new tools and equipment, live demonstrations as well as guest presenters from Snap-on USA who shared their knowledge. There were ‘show specials’ to make sure every franchisee could start the New Year with their mobile stores full of new products and some great deals for their customers. This year Snap-on launched their most ambitious competition yet with every participating franchisee having a magnificent toolbox valued at $10,000 to be won by a lucky customer in their territory.

New franchisee recognised as top achiever The top achieving franchisees were recognised for their outstanding performance in 2010. The coveted ‘New Franchisee of the Year Award’ was presented to Paul Woosnam from Christchurch, New Zealand for his very impressive first year of business and Brad Watts from Central Queensland received the Highest National Sales and Top Business Unit awards. Nick Hudson, National Franchise Manager for Snap-on Tools said: “Over the last 23 years in Australia and New Zealand, Snap-


About Snap-on Snap-on Tools is the world’s largest independent tool manufacturer and is renowned for its high quality and innovative products. With more than 90 years of manufacturing and distribution experience globally, which includes over 22 years in Australia, Snap-on is also one of the longest running franchise systems in the world.

Become part of the Snap-on family Potential franchisees are not required to already be familiar with tools. Snap-on supply all the training and support, but suitable franchisees must provide the correct character traits. “You need to be a people person; you need to enjoy the sales and customer service environment; you need to be somebody who’s really enthusiastic, who wants to get ahead, and is excited about being in business

for yourself,” Nick said. After a franchisee selection process, Snap-on training and support is provided from day one. New franchisees initially experience the business first-hand in mobile stores with existing franchisees, visiting their weekly clients. Training also includes a six day intense course in Dallas, Texas, followed by two days in the Corporate Offices in Sydney where franchisees can meet the teams who will support their business. “You are never alone in this business and we have a team of over 100 to support our 160 franchisees – that’s an attractive ratio!”, Nick said. Well established in QLD, WA and SA, Snap-on is aggressively searching for franchisees to take advantage of NSW and VIC territories. There are also many opportunities available in New Zealand. “We have more customers than we can service”, says Nick, “which is a strange statement to make! However we know we have lots of customers out there who want to buy our product - we just need franchisees to sell to them.” v For further information visit

So, what does think of us? 2009 Best Value Franchise in Australia 2008 #1 Franchise in our category 2006 1 of Top 7 Franchise Systems

Profile – Lenard’s

COMING OF AGE The evolution of the Lenard’s brand.


010 has proven to be a milestone year for nationally-recognised and loved chicken retailer Lenard’s, celebrating 200 stores in September. Since opening its first store in Queensland in 1987, Lenard’s has served more than 200 million customers to become Australia’s largest specialty chicken retailer, selling over 13 million chickens each year. Lenard’s has carved out its own market providing fresh, convenient, quality meal solutions every day. With a range of approximately 150 fresh and value added chicken products available, franchise owners select the products they sell based on their individual market and customer demand. Lenard’s remains a privately owned company with 200 franchised stores, employing more

than 2,000 staff and achieving an annual turnover of $147.8m in the 2009/10 financial year. Len Poulter founded the Lenard’s concept after observing a gap in the market. In his butcher shop in the mid 1980s, he noted that at the time, 46 per cent of his sales were for value-added and chicken products. There was nothing like it on the Queensland retailing landscape. The uniqueness of the concept, underpinned by an obvious passion for freshness, quality, innovation and service, generated overwhelming customer support. On the back of this successful formula, the brand quickly grew throughout Australia. In 2001, Lenard’s launched a new chapter in its history with the opening of the first Lenard’s store-in-store concept in Australia, at Ritchies IGA Dromana. Lenard’s also recently formalised an alliance with grocery and liquor wholesaler Metcash Limited to expand this concept through the Supa IGA network. After 23 years of business growth and development, Lenard’s celebrated the opening of store number 200 in Darwin in September 2010. “The 200 store target is one that we have been looking forward to for a while now. And we are so pleased for Lenard’s Hibiscus in Darwin to draw the lucky number. The franchise owners, Fernando and Melissa Lay, are experienced and fantastic business operators,” said Len. Lenard’s Hibiscus is the second Lenard’s store for Fernando and Melissa Lay, who have also operated the Lenard’s store in Nightcliff since 2006. Lenard’s Hibiscus represented a significant milestone for the national franchise and is a tribute to the success of Lenard’s in the highly competitive fresh food market, satisfying the needs of today’s time-conscious consumer. To capitalise on Lenard’s niche, the franchise business recently launched a multi-channel, quirky marketing campaign including a series of national television commercials as part of a brand ‘revolution’ to reflect the changing retail and customer landscape post the GFC. The campaign provides an easy answer to the


perennial question asked by every Australian family – “What’s for dinner?” “Our mission was to dissect and evaluate our brand to ensure we are clearly projecting what Lenard’s stands for internally and externally and the ‘What’s for Dinner’ concept was really resonating with shoppers,” Len explained. “The retail landscape has changed and customers have changed as a result of social, economic and technology factors and we decided this would be the perfect time to give the Lenard’s brand a health check to ensure we are meeting the needs of our customers and remain competitive in the new landscape.”

So, where to from here? Today, Lenard’s is considered to be one of Australia’s leading fresh food retailers and a pioneer in the kitchen-ready market. The next major challenge is to continue to develop nationally and to expand the franchise into lucrative overseas markets. Lenard’s will look at avenues that may better distribute the Lenard’s product and brand to a wider audience of consumers. “As far as the US, UK, Asia and Europe, there is a gap in the market for our type of offering and we are very interested in developing ourselves in some of these overseas markets,” Len said. Lenard’s is currently investigating entry into the overseas markets of Singapore and the United States of America. There are plans to expand into the retail markets of both countries with Singapore being the primary focus at this time. The franchise business is currently in discussions with retail contacts in Singapore with a view to having an agreement in place inside this calendar year. v To find out more about franchising opportunities with Lenard’s, contact Chris Booth on 0434 600 470 or at

What’s so unique about a Lenard’s franchise opportunity? Our spectacular range of products sets us apart. Over 23 years we have proven that our offer can’t be matched... and Australia loves us for it.

Comprehensive and innovative training Serving a growing staple market A proven system for over 23 years We’re one of a kind Visit us at: Sites now available Australia wide To find out more contact Chris Booth on 0434 600 470 or at




ike countless members of the franchising community, a significant number of Fastway Courier franchisees are still reeling from the impact of the devastating floods across Queensland, Northern New South Wales and Central Victoria. As over 150 Fastway franchisees embark on the recovery phase of one of the country’s worst ever natural disasters, franchisees and staff from flood affected areas share their insights on a team determined to move forward.

Extraordinary Times Philip Jeffrey, Fastway Toowoomba “The Toowoomba and Lockyer Valley region was one of the areas hardest hit by flood waters and tragically it was here that the greatest loss of life was felt,” says Fastway’s Toowoomba regional franchisee, Philip Jeffrey. “We’re so very grateful that nobody in our team was injured when the wall of water hit.” For Philip and his team of seven courier franchisees servicing Toowoomba and its surrounding towns, extensive road closures


from the flooding, meant that no freight could move in or out of the major regional centre. “With our main bridge closed, our customer’s freight was literally stranded in our interstate truck some 60km out of town,” says the Toowoomba local. “Our truck driver, Tim, had no choice but to pull up on the roadside and stay in his truck for a week.” In the days following the event, the need to get essential supplies into the hands of local customers became increasingly important. “The issue faced by our franchisees, was a feeling of total frustration,” he says. “Unlike many other business owners in the area, our guys were ready and able to work – they just had no freight deliver.”

and one-by-one made their way across the bridge. With no fork lifts to unload the 14 cages of freight weighing a massive one tonne each, the team spent the next six hours hand unloading each and every parcel from inside of the balmy truck (nearly 1,000 packages in total), before making the slow journey back to Toowoomba - at last with customers freight on board. “It was the look of the faces of the guys as they drove back into the depot that really moved me,” says Philip. “It was a combintaion of relief in finally being able to offer some semblance of order to a town in chaos, pride in being part of a loyal team and determination to move forward.”

All Hands on Deck

Finally, on day four after the horrendous flood waters began to recede, the main bridge was reopened – but only to cars and only one at a time.

Warrick Peake, Fastway Bundaberg

“The bridge was just too unstable to handle the weight of a truck,” says Philip, “so I called our team together to see if we could get our courier vans across.”

“Our community in Bundaberg suffered over $30 million worth of damage, but our neighbouring customers and franchisees in Rockhampton were literally cut-off. That’s a major city of 75,000 people with no airport, rail or road.”

After a slow journey, the Fastway convoy arrived at the site of the stranded truck

“It was a case of helping those most in need,” Fastway Bundaberg Regional Franchisee, Warrick Peake, reflects.

Having been part of the Fastway network for just 13 months when the flood waters hit, Warrick took it upon himself to ensure that as much freight as possible was transported north into the stricken Rockhampton region. “No heavy vehicles could make it through to Rocky, so we started a ‘shuttle service’, using my van to get parcels to Rockhampton’s neighbouring town of Gladstone.” People familiar with the Wide Bay and Capricorn Coast regions will know that undertaking this daily trip, even in good weather conditions, is no mean feat. It is, in fact, a 600km round trip, at the time taking over three hours in each direction to complete. “It is a bit of a hike,” says the humble Queenslander. As well as the daily six hour trip, as owner and operator of the Bundaberg depot, Warrick had the responsibility of keeping his team of six courier franchisees functioning throughout the crisis. “I have to be there for my team. They needed my support more than ever, so I just had to make it work,” he says. And make it work he did. Throughout the

weeks of the flooding that first hit Northern Queenslanders in late December 2010, Warrick rose each day in the wee hours of the morning to complete the arduous trip north, before returning to the depot to provide on-the-ground support to his team of franchisees during business hours.

Getting Back to Business Fastway Australia CEO, Richard Thame said that providing support to the affected Fastway franchisees was paramount during the flood crisis. “As a franchisor, our most important responsibility is to deliver practical, relevant support to our franchisees. This has never been truer than in the wake of this unprecedented event. For the leader of Fastway’s network of 700 franchisees across Australia, the only way to understand the level of support needed by individuals was to see first hand, the impact that mass flooding had on businesses and communities. “Our Global Chairman and I spent time in a number of flood affected franchises across Queensland. It was critical to personally see how our people were coping and to work with them to deliver tangible assistance and

investment to rebuild their businesses.” Since the onset of flooding in late December 2010, Richard says he has seen untold accounts of strength and kindness amongst Fastway customers and franchisees. “From our franchisees donating from their own pockets to support their affected colleagues, to scores of couriers providing free delivery of relief goods, to the continued patience of customers in times of road closures; you can’t help but to be inspired by the incredible spirit and generosity of people within communities who have endured so much,” says Richard. Richard believes that whilst this iron spirit will continue to drive local recovery efforts, it is ongoing support that will be crucial in rebuilding businesses. “There is obviously no quick fix to an event of this magnitude,” he says. “Initial emotional and financial support for franchisees has been vital, however, it will be equally as important for us to continue to work closely with our people to ensure that they are genuinely supported to move forward.” v



TERRITORY PROTECTION More than just a primal urge?

Esther Gutnick, Associate Mason Sier Turnbull


t is one of humankind’s most innate and primitive instincts - to defend your territory against intruders who enter the area that you consider to be your own and compete against you for the benefit of whatever resources lie within. This territorial impulse is just as prevalent and relevant in the commercial sphere as it is in the domestic realm, because a business territory can often be the key to your financial survival or indeed your fortune. This article will consider various types of franchise territories, why they might require protection, and outline some tools with which franchisees can better arm themselves in the quest to safeguard their territories. Let’s start with the basics - What is a ‘territory’ in a business, and specifically in a franchising context? In general terms, it is the area within which you are granted the rights to promote and conduct your franchised business. What types of territories commonly arise in franchise systems? A territory, assuming


that one is granted at all, may be completely exclusive or non-exclusive, partially exclusive, large or small, limited to a particular site or premises, determined by geographic size or by reference to demographic or other criteria, relevant to operational activities or only promotional activities, and may provide limitations as well as opportunities. What are the differences, and benefits or detriments, between the various types of territories? In granting an exclusive territory (where the franchisor agrees not to compete with your franchised business by operating itself or allowing other franchisees to operate similar businesses within a specified proximity to your business), a franchisor simultaneously offers you both the attraction of being able to enjoy a protected working area, along with the challenge of being solely responsible for the development of your business and the franchise brand within that area. The territory in this scenario operates as an ‘exclusion zone’ within which other franchisees may not be able to market or conduct similar businesses. However,

this comfort is balanced by the equivalent restrictions placed on you in preventing you from marketing or conducting your business outside the confines of the territory. Exclusivity also often comes with conditions attached. Franchisors must ensure that, in granting territories, they do not limit the potential market saturation of the franchise system. They may therefore reserve rights to change the territory, or encroach upon the franchisee’s exclusive rights if they believe there is sufficient market demand to support other franchises in the territory, or if the franchisee does not generate adequate market penetration or meet certain performance criteria. In a non-exclusive, or partially exclusive territory, the franchisor or other franchisees may have certain rights to market and/or to operate similar businesses within your territory. Sometimes (most commonly in serviced-based franchise systems), the territory operates such that the franchisor receives leads or referrals from a central repository and, in allocating the work, the

“Analyse whether territorial protection is in fact critical to the success of your business at all.”

franchisor offers the franchisee in the territory where the work is to be performed a first right of refusal to undertake the job. If the franchisee cannot or elects not to perform the work, the franchisor or the franchisee may direct the work to another franchisee. How do you know what territory, if any, is yours? When purchasing a franchised business, you must ensure that you are aware of whether you will be granted a territory, and if so, what that territory is and what rights will be granted to you within it. Under the Franchising Code of Conduct, a franchisor is obligated to disclose the following information in its disclosure document: 1. Whether the franchise being offered is for an exclusive or non-exclusive territory or whether the franchise is limited to a particular site. 2. Whether, within the territory of the franchise: (a) other franchisees may operate a business that is substantially the same as the franchised business; (b) the franchisor or an associate of the franchisor may operate a business that is substantially the same as the franchised business; (c) the franchisor or an associate of the franchisor may establish other franchises that are substantially the same as the franchised business;

(d) the franchisee may operate a business that is substantially the same as the franchised business outside the territory of the franchise; (e) the franchisor may change the territory of the franchise.

disclosure document provides valuable information in relation to a territory, it is from the franchise agreement that both the franchisee and franchisor derive contractual rights and obligations which they are bound to observe.

A franchisor must also provide a current disclosure document to an existing franchisee if it is proposed that the scope of the franchise is to be extended. This includes situations where a territory is to be expanded, and perhaps even where the territory is to be reduced or altered.

Now that you know your territory, exactly what are you protecting it from? Identifying the threats against which you are protecting your territory is a key element to the implementation of a successful defence strategy. You should carefully assess the nature and location of your business, the type and location of your target customer base, the catalysts that drive your business sales and the threats and opportunities your business faces both from within and outside the territory. Analyse whether territorial protection is in fact critical to the success of your business at all. Consider whether you need to protect your business mainly against competition from other members of your own franchise network, from external competitors, from changing environmental, economic or technological conditions, shifting customer preferences, or damaging publicity. Examine how your territory affects these factors and vice versa, and be prepared to use whatever tools are at your disposal to make your territory work for you.

In addition, the franchise agreement should contain provisions which stipulate the precise description of any territory, as well as the franchisee’s rights and restrictions in connection with the territory. Whilst the

What mechanisms can assist you to protect your territory? Firstly, remember that knowledge is power. From the outset, know your territory and be familiar with your rights and the franchisor’s obligations to you.

3. The policy of the franchisor, or an associate of the franchisor, for the selection of the territory in which the franchised business is to operate. 4. Details of whether the territory or site to be franchised has been subject to a franchised business operated by a previous franchise granted by the franchisor and, if so, details of the franchised business, including circumstances in which the previous franchisee ceased to operate. 5. Circumstances in which the franchisor has, or may in future, unilaterally vary the franchise agreement (for instance by changing a franchisee’s territory).



Thoroughly read the sections of the disclosure document and your franchise agreement that deal with territorial matters and seek professional advice to ensure you understand them. Don’t be afraid to take legal or other action to enforce your rights if necessary. A well-drafted franchise agreement is a strong foundation for protection. Check that your territory has clearly defined boundaries and is determined by parameters that won’t change (postcodes and municipal borders may shift over time). Ensure that the clauses unequivocally express your rights and prohibitions within and outside the territory and the franchisor’s rights to compete in your territory either by a physical presence or indirectly, for instance via the internet. Choose a franchisor you can rely on. Ascertain whether your franchisor has shown willingness to intervene and enforce the terms of its franchise agreement to uphold its franchisees’ territorial protection and settle any border disputes. Take responsibility for your own success. No franchisor or franchise agreement can protect you against external influences and third party competitors. The best defence is usually to strengthen your own business to ensure that it withstands the pressures of competition or changing market conditions. Build up your presence in your territory and preserve your market share utilising effective local area marketing techniques, realistic budgets, comprehensive business and marketing plans, and by providing value and focussing on excellent customer service to enhance your competitive edge. Flexibility is your friend. Try to negotiate with your franchisor so that you have options to change your territory if in future you have the capacity to expand or if you need to narrow your business focus. You may also attempt to exercise some degree of control over surrounding territories by procuring a first right of refusal for any franchises which the franchisor grants in the areas neighbouring your territory, or by striking a deal which gives you certain rights to market your business beyond the confines of your territory or even to perform work outside your territory, for example in an area where a franchise has not yet been established. Finally, irrespective of the type of territory granted to you, be sure to understand your rights, negotiate the contract terms and craft detailed protection strategies before you sign on the dotted line. And be prepared to work hard to grow your business and develop your territory. v Esther Gutnick, Mason Sier Turnbull Lawyers, 315 Ferntree Gully Road, Mount Waverley, Vic 3149.



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A HEALTHY BUSINESS approach to losing weight Burns up to A

new franchise opportunity is available in the Health and Beauty industry that would suit women, particularly stayat-home mums, with an interest in helping people look and feel good.

best treatment to lose ‘fat weight’ which is different from kilogram weight,” explained Trinh.

Trinh says her franchise system includes a full week of training including an online component as well as hands-on. The training covers all areas from being able to carry out a comprehensive consultation, to providing the treatments, to marketing and administrative support.

1200 calories in one session All you need is a spare room and a mobile phone, and Body & Health Solutions will provide everything else. The Formostar Body Wrap machine, treatment bed and full training and support in all areas, from consultations to marketing.

The Body & Health Solutions franchise system was created at the “Watergarden’s Wellness Centre” in the Melbourne suburb of Taylors Lakes.

“Some of my clients come to me and say they have been working out in the gym and exercising but they can’t shift the kilos. Following a consultation I can work out what their body fat percentage should be, and how much weight they really need to lose, or maybe they are retaining fluid. We then target the specific problem areas with Formostar and they see amazing results, usually 3-8 kilograms in a month.” “The best thing is the treatments are very economical. The treatments are as relaxing and beneficial as a massage – the FAR infrared rays are stimulating to the red blood cells and following a treatment you feel immediately lighter.”

Why choose Body & Health Solutions franchise:

• the overweight population is growing • lots of people exercise but see no result • BAHS (Body and Health solutions) will help them to see a much faster result

• Watergarden’s Wellness Centre has 7 years’

• TARGETED FAT AND CENTIMETRE LOSS Following seven successful years in business, and seeing amazing fat reduction results with their Formostar treatments, Watergarden’ s Wellness Centre owner Trinh recognised the potential of franchising the system.

experience in the fat loss industry and is now franchising with the name BAHS

• BAHS choose the best equipment for

pain relief, fat loss and weight loss, TGA approved and manufactured in Germany

“The Formostar Body Wrap system converts stored fat into energy, reduces fluid retention, relieves pain and tightens the skin especially post natal tummy. It is a wonderful machine, however not many people know about it. This is one of the reasons why my team and I created the Body and Health Solutions Franchise,” Trinh says.

• No extra staff needed • Franchisee can work from home or at shop • Fully trained on how to do a consultation

The Formostar Body Wrap machine is designed to assist in:

• 3 Levels of entry. Level 1, which is for the

• • DETOXIFICATION, CELLULITE REDUCTION “After having two children, my body has changed a lot. I joined the gym, exercising three times per week, but still could not get the body that I wanted to have. I always felt tired with no energy to play with my children. I am a person who loves to look good and feel good but do not want to have surgery or to take diet pills because I know all diet pills have side effects. I spent lots of time researching alternative treatments which were safe, with no side effects that were effective. Finally I found the Formostar Body Wrap System and loved it so much I decided to create the Watergarden’s Wellness Centre around it,” Trinh explained.


“We definitely see results with the Formostar body wrap. From my experience, and I have seen a lot of technology, this is the


• weight and centimetre loss • detoxification • pain relief • increased blood circulation • improved skin condition • sports recovery

BAHS in created with an ambition to help our community to have a healthier lifestyle

and how to provide a treatment

stay at home mum, up to Level 3 for the entrepreneurial person who would like to work from a shop frontage. v

Body and Health Solutions is looking to franchise nationwide during 2011. If you are interested in joining this new, start-up franchise, please contact Karen at i-Franchise-You on 03 9703 1135.

Safe and effective 50 minute sessions

We use




Anytime Fitness’ Australian master franchisor Jacinta McDonell Jimenez explains how franchisees with a passion for fitness, and a desire to succeed, are able to run their franchise (or franchises) at anytime from anywhere.


acinta, in partnership with her brother Justin McDonell, established Anytime Fitness in Australia almost three years ago. She explains that Anytime Fitness’ low staffing requirements has been one of the major drawcards for those seeking a ‘lifestylefriendly’ business. “With any business, staffing is probably one of the hardest things to manage. At Anytime Fitness, only one key staff member is required for each club. This makes it a good option for husband and wife teams or other partnerships,” she says. Jacinta also says that Anytime Fitness clubs’ state-of-the-art security and IT systems are the basis for their franchise model. “With our technology you can literally manage the business remotely from your home, or wherever, checking in online to make sure everything is running efficiently. “Our members can come in and train 24/7 and our clubs are able to run smoothly and worry-free even during the non-staffed hours. This enables franchisees to open multiple sites, which has been one of the major successes of the brand,” Jacinta explains. Anytime Fitness was founded in the US in 2002, and has become the fastest growing 24-hour fitness club franchise for men and women in the world with more than 1,500 gyms worldwide. “We have been lucky to have a great working relationship with Anytime USA and the founders of the business have had a great impact on us. To manage the growth as they have and still be passionate about the brand is inspiring,” Jacinta said. One of the founders, Chuck Runyon, recently visited Australia to check on the ‘down under’ operations with Justin and Jacinta and to attend the 2nd Australian conference.


“Justin and Jacinta are doing a marvellous job – it’s about putting the right people in the right franchises and they are doing this well. I give them a great deal of credit for their success. “The franchisees are very connected. There is a high degree of rapport with each other they engage and know each other. This was all evident at the conference.” Chuck believes the optimism of the people and the healthy lifestyle here are very similar to the US, which is why the Anytime Fitness system has been so successful. “An interesting fact about our growth is that nearly 50 per cent of it comes from Anytime Fitness members who loved the concept so much that they decided to purchase their own Anytime Fitness franchise. In addition, four out of five franchisees are now looking to purchase more clubs.” Jacinta says this is also true for the Australian marketplace with many franchisees purchasing multiple clubs, and new franchisees coming from internal referrals such as employees or friends of current franchisees. She said it’s also interesting to note that many new Anytime Fitness franchisees have previously owned franchise

businesses in other industries, particularly the food sector. “Over 25 per cent of Anytime Fitness clubs are owned by franchisees with previous franchise experience. “These are people who believe in the principles of franchising, but when faced with the realities of running a business - such as a food franchise - with long hours and staffing issues, they begin to look for a better way of owning a business. They recognise that Anytime Fitness has a model that works.” Justin added that the concept of ‘freedom’ is what the Anytime Fitness franchise model has been built around. “Freedom is what sets Anytime Fitness apart from our competitors. We offer franchisees the freedom to operate their business to suit their lifestyle, freedom to grow within the system and the freedom that comes with knowing they have the support and back-up of the world’s fastest growing fitness club franchise.” v For more information about Anytime Fitness franchising, visit or call 1300 766 202.

Janine’s T ips



he main feature in this issue focuses on Pets, Children and Green franchises, which are all interesting topics considering that in business if you can avoid it they say you should never work with animals and children, but these topics are more business orientated for business owners than people realize. The reason for this is that one of the main motivations for people deciding to start their own business is to spend more time and to have greater flexibility with their children (I don’t think the pets got as big a mention!). Whilst I was working full time, before we started Boost Juice, our first child Samuel was in before and after school care and even though he enjoyed playing with his friends and the local school was good, I was missing out. I was tired when I got home from work, had to then make dinner, make sure he did his homework, tidied his room, etc. etc. etc. There was no time for simply having fun with him and then once we had two more children, it only made things more complicated. Without question, the main reason for starting my own business was because of my kids. I wanted to have the flexibly to be with them, attend the school sports, etc., but also, I wanted to have strong creative pursuit and do something that I was passionate about. So when I was on maternity leave, my husband Jeff and I started to look for solutions and one solution was to be my own boss, work from home, have flexibility and do


something that I loved. Yes, I achieved this, but let’s not kid ourselves, it is hard work and stressful knowing that you have the family home and everything you have on the line and yes there were days that I could have rocked quietly in the corner, but I knew that would not change a thing! For all the negatives, the positives outweigh them by 10. I look back at the Janine that started Boost in 2000, thinking that I could do it part time and have flexibility – 80 hours a week later I realized that starting a business and making it work means you have to give it everything. It did, however, give me some flexibility, for example I travelled interstate every couple of weeks and I rotated which child I would take with me which enabled me to have some great one on one time with each child. I had a toy box in my office (and still do as I now also have a two and half year old), so I could take the kids to work with me. But I was particularly lucky that I had my mum who helped me enormously; she would drive 30 minutes (each way) every day to help me with my kids so that I could drive Boost forward. Now I did not realise it at the time because I only have one mum, but talking to other people, this is a fairly unique situation to have this sort of help, not only did I get the help, I achieved this guiltlessly as I was leaving my children with my mum, who is a wonderful loving grandmother. There is no question that having this sort of help has assisted me in being successful, I am no super women

Janine Allis, Director/Founder Boost Juice

and yes I have taken my kids to school in full uniform and there has been no school on (OK… more than once!), but any person needs strong support around them to be successful, in every way. At the end of the day when you are looking at starting your own business and if some of the reasons for doing so are to give your life some balance and spend more time with the kids, understand that it may not be the case in the early days. You need to make sure you do have good solid support because whatever time you think it will take you to start your own business, times it by 10. For you to be reading this article in a franchise magazine, you must be ready for a change, remember life is an adventure and there are always going to be obstacles in the way, but there is a solution to everything. v LOVE LIFE! Janine Janine Allis, Founder – Boost Juice Bars. Janine Allis opened the first Boost Juice Bar in Adelaide in 2000. Boost is in more countries than any other juice bar in the world. Janine’s company, The Retail Zoo, also runs the exciting new concept Salsa’s Fresh Mex Grill, which they are now franchising. Details: or

AUSTRALIA’S 1ST MEN’S SALON & SPA is now franchising the “FUSS WAY” TERRITORIES AVAILABLE Melbourne 16 locations Brisbane 6 Locations Sydney 11 Locations Perth 3 CBD Adelaide 2 CBD Tasmania 1 CBD




THIS NEWLY DEVELOPED FRANCHISING OPPORTUNITY IS SEEKING INTEREST NOW! For all Media/Advertising/Franchise enquiries please contact Kate Allen, Franchise Manager “Man, What a Fuss” 17 McKillop Street Melbourne 3000, p: 07 5520 4166 m: 0417 007 560 e:






Sharp business opportunity

gives you the edge

B&S Mobile Sharpening offers flexibility, variety and an outstanding return on investment.


&S Mobile Sharpening provides a cutting edge service to a vast range of clients, including households and commercial businesses that require a sharpening service for knives, scissors, garden equipment, and trade tools – in fact, anything that requires a razor sharp edge. Franchisors, Bill and Sue say that there are unlimited opportunities to expand this business. “All homes, and most businesses and trades have items that need constant regular sharpening. Any commercial business, whether it is in a shopping centre, a factory with a canteen, or even a school, requires this service on a regular basis. There are many types of businesses where B&S franchisees are taught to obtain work,” Bill said. Bill and Sue believe the earning potential for franchisees is almost unlimited - providing they are committed to working a five day week, follow the company system, not be afraid to ‘cold call’, and be actively involved with the other franchisees in the growth of ideas within the company. New franchisees are expected to attain an income of $70,000 plus, within the first year,

and achieve a steady increase from then on. Regular meetings with the franchise group, together with on-going training will help franchisees reach their goals. B&S have also introduced, for the first time, a scheme where an existing franchisee is involved in the training of a new franchisee, and acts as a ‘buddy’ in the initial stages of operation. This is proving to be a learning opportunity for both parties.

them in advising the best system that will suit their operation,” he said.

Each B&S franchisee is unique. They all come from different backgrounds, with different ways of operating.

“The up-front low purchase fee covers just about everything including car signage, equipment, uniform, stationery, dedicated area and web-site, and of course all the training and support needed to make your new business a success. There is, of course, a renewal fee payable at the end of your fouryear term, when you hopefully renew your franchise.

“We listen to the ideas of our franchisees, and have instigated many changes in the short time of franchising. These ideas have not only assisted in obtaining more business for our franchisees, but have also enabled the parent company to grow. We can all learn. If we are prepared to listen,” Bill added. Bill said that many franchisees have built their areas from a ‘nil’ base to over 300 regular customers in less than twelve months. “This is great motivation for an even bigger growth down the track. The majority of our new franchisees have had no accounting or business experience. We are there to assist

“Economic conditions play little if no influence on the business. When things get tough, most people will maintain equipment, rather than replace it. Equipment goes blunt regardless,” he added. Bill explained that there are no ‘royalty’ fees with a B&S Mobile Sharpening.

“Where else can you start a new business with this minimum amount of outlay and maximum amount of support?” he asked. B & S Mobile Sharpening are looking for applicants who possess the following:

• self-motivation • great communication skills • desire to succeed • ability to work with likeminded franchise team and share ideas

• ability to ‘cold call’ • adequate funds • and the most important thing, a sense of humour.

“All you need is the enthusiasm and be willing to get out there, talk to people, and build your own individual business to the maximum.” v For more information or to join our growing team, contact B&S Mobile Sharpening, visit or contact I-Franchise-You on 03 9703 1135.



RP Vending Supports Operators 24/7

The beauty of owning a vending machine business is that your machines work for you full-time, whilst you only need to work part-time.


trategically positioned machines in locations such as leading hotels are working even harder, around the clock and, consequently the support network at RP Vending is also on call 24 hours a day, seven days a week. RP Vending’s Nick Hull says this is so the machine owners have the complete peace of mind that help is always at hand. “A 24/7 business requires 24/7 support and RP Vending’s offices and technicians throughout Australia give you complete operating backup.” “Our internet support is of fantastic benefit in your long term growth. Operators are also able to call the RP Vending hotline which provides over the phone assistance for anything operators may need help with.” RP Vending Systems has been in operation for 16 years. It has over 1200 operators across Australia, making it the country’s largest and longest established vending machine supplier and manufacturer. Nick explains why RP Vending has been so successful. “Ninety per cent of all Australian businesses are small with up to 30 employees. These employees enjoy being able to grab snacks and drinks without having to leave the office and this benefits the owners of these businesses as their employees are satisfied and more productive. For these businesses a compact vending machine is the answer. There are thousands of these locations available and our machine range is tailored to suit them, creating convenience for staff and customers in all types of workplaces.” According to Nick, the type of person who

would suit owning a RP Vending business would be a friendly, outgoing person who takes pride in their work. “This type of person would thrive in an RP Vending business opportunity.” RP Vending currently has locations available across Australia with owners operating in every state.

For readers in and around the Sydney area, be sure to visit the RP Vending stand at the Sydney Franchising & Business Opportunities Expo at Convention & Exhibition Centre, Darling Harbour April 1-3. v For more information visit

“Our available locations are very flexible; if we do not have an available location in your area we can have one setup in your area in a couple of weeks.” Nick believes the freedom and flexibility an RP Vending business opportunity provides is unmatched. “RP offers many different business packages which allow an RP Vending business to be operated to earn a full-time income on parttime hours, or as a supplement to an existing income,” he said.

RP’s Buying Network With an RP Vending Systems Network membership you get access and benefits from leading suppliers. You enjoy the benefits of RP Vending’s wholesaler partnerships with companies including Smiths, Coke, Nestle, Cadbury Schweppes etc. This provides considerable savings for all RP operators.

RP’s Vending Machines RP’s complete range of machines is at the cutting edge of technology. All machines are designed for individual needs and they offer a unique solution for customers, making them great machines for corporate locations. Features such as the Back-to-Base stock monitoring systems ensure stock levels can be monitored, saving operators time and money.



HOW SWEET IT IS! Over 1200 independent business owners know just how sweet it is to be part of Australia’s greatest vending success story!

• Be your own boss and control your future • Boost your income in a safe and simple excellent cashflow business • Over 40,000 machines nationally and the largest network of business locations for your ongoing support • Over 2,000,000 people per day have access and enjoy convenience from an RP Vending machine • Start your own vending business from as little as $9,000 • What other business requires only 10-12 hours per month work? Consistently gives 30 to 70% returns and is nationally advertised for FREE • With over a decade of remarkable success we can get you started in quite literally Australia’s greatest business - RP Vending


RPV_Franchise Business FPA_210x 297_1.11.indd 1


1-3 APRIL 2011 - STAND C10

27/1/11 11:06:18 AM


Beaumont Tiles are HOT

Beaumont Tiles franchisees are COOL!


eaumont Tiles, Australia’s leading ceramic tile company, are a family owned and operated group. They design, commission, import, distribute and supply ceramic tiles and bathroom ware through their network of stores and distribution warehouses across Australia. “In effect we control our own distribution chain to maximise efficiencies, reliability and profitability. We currently import around 52 containers of tiles into Australia each week,” says Peter Kurtze, Marketing Manager. “Our group culture is based on open communication and a family spirit of cooperation. Regardless of the ownership

(franchise or corporate ownership) every store and all staff are treated equally and we work hard to ensure success for every branch,” he said. 2011 is set to be a huge year for Beaumont Tiles, with the company celebrating its 50th anniversary. Peter says the company began the process of evolving into a franchise system around 25 years ago. “We fell into a ‘distributor’ arrangement with a number of regional stores in the mid 1980s and decided to accept franchises in 1990, when we entered the Victorian market. We

purchased a group called Crosby Tiles and inherited eight stores, but quickly grew that to over 20 stores by 1991.” Beaumont Tiles now boasts a total of 80 branches, 40 of which are franchised. Beaumont Tiles stores are located in Queensland, Victoria, South Australia and New South Wales, in the capital cities and major regional centres. “We are keen to grow our group further in Sydney, regional New South Wales and Queensland,” said Peter.

The tile business is hot The tile business is hot at the moment”, says Peter. “The pulse of the Australian economy is primarily around the health of the building industry. Ceramic tiles are an essential product in every home, and central to the style of our homes; - it is certainly a dynamic and exciting industry to be involved in. As the only major group in Australia, our strength, buying power and systems mean that we are the leaders in our market.” Peter says that for potential franchisees, the difficulty can be to understand that the industry is actually growing strongly and that it has much to offer. “Quite often, people looking for a business opportunity head straight for a something that they may consider as easy or ‘sexy’. The general opinion would seem that ceramic tiles are not an option. Truth is, that a Beaumont Tiles store can be fun, rewarding, and can build a secure future for a franchisee.”


Could you be a Beaumont Tiles franchisee?

ownership types,” Trevor said.

The company’s franchise manager Trevor Dixon says franchisees come from all walks of life and different working backgrounds; however they all have positive character traits in common.

The sexy and edgy ‘tiles are hot’, ‘tiles are cool’ ads for Beaumont Tiles are currently screening on our TVs.

“Basically, a Beaumont Tiles franchisee must be honest, reliable, motivated, friendly and keen to grow their business. Although many of our franchisees have a building industry background, some of the best have no such history. Many of our franchisees and corporate stores are run by women who have no trade history,” Trevor said. “An interest in colour, fashion and style certainly helps. And, a willingness to meet new people and to help them to bring together colour, texture and finishes for their new home or renovation. “We have an excellent support system that ensures all stores, company and franchised, receive ongoing training, and assistance. For franchisees, they are reassured by the fact that we are behind them all the way. We have much more to lose (40 stores) than they do, and our systems are uniform for both

Massive marketing support

“Our marketing and advertising is very effective,” says Peter. “We lead the industry with our advertising, as we do in all fields. We invest heavily in television advertising, and support that with radio, press, magazines, direct mail and a number of other initiatives.” Peter says the company’s merchandising support is also outstanding. “All our brochures, ticketing, and other promotional material is designed and produced exclusively for the group. Beaumont Tiles have a hands-on approach to marketing and advertising. Indeed, our marketing department work closely with all stores to target any specific, local needs and issues. Input from all stores and divisions is encouraged. “At Beaumonts, we base our marketing on strong offer based promotions, backed up by strategically placed corporate messages. As

with everything we do, our advertising and marketing is quite transparent, and the group fund is administered and audited from a separate and dedicated marketing account. Security, financial independence, job satisfaction, and a bright future are all fundamental goals for our franchisees.”

Achieving business success through franchising Beaumont Tile’s expectation for franchisees is that they develop and build a profitable business. “We also want all our staff and franchisees to enjoy their time with us. If we can achieve a good balance between family and work life, have some fun, grow the business and ensure that every branch is profitable, then we have achieved our goals. “As a franchisee we want your business to grow in capital value.” Peter explains that the business should have a true resale value if and when the franchisees decides to move on, or pass it to others in their family. “A franchise owner has the option to own and manage their branch as a ‘hands on’ business



or to run it at arm’s length, as an investment. As a Beaumont Tiles franchisee, you become an integral and valued part of our group.”

A business model that is proven to be successful

• a comprehensive business system • proven marketing and advertising strategies and activities

• a complete and diverse product range,

and group buying power to ensure the absolute best rates

• efficient, effective central warehouse and distribution centres mean that all stores carry minimal stock

• custom IT systems ensure true, ‘live’

access to stock and all product details and information.

Beaumont Tiles also provide accounting and management support to all branches. The group’s strength and volume is used to maximise its buying power and improve the bottom line for all stores. “That buying power works for our product range, media and advertising, plus general operating costs. Bank charges, credit card charges, insurance, national fleet, freight and many other areas. All divisions and branches benefit from the volume negotiations that we are able to secure.” Peter says security, financial independence, job satisfaction, and a bright future are all fundamental goals for our franchisees. “Of course there is more to success than just joining our group. Hard work, dedication and commitment are also necessary. Plus we have an expectation that all our staff and franchisees are genuinely nice, friendly, helpful and enjoy life.” v For further information on becoming a Beaumont Tiles franchisee, please contact Trevor Dixon on 0418 239 875 or email


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13/10/10 4:46 PM

PROFILE: telechoice

TeleChoice embraces diversity of franchisees


hen Joe Yeo and Ben Chin were friends at university, like many students, they worked part time selling mobile phones.

into at first,” laughs Joe, “however it’s been a really good decision.”

They didn’t realise then, that following graduation, and working in the property and accounting sectors, that the mobile phone business would become their future business.

“We did a lot of research into mobile phone shops – we looked at all of them and TeleChoice really stood out. One of the reasons is they are the Number One Premium Dealers for Optus, which offers great security and credibility.”

The friends became business partners and purchased a TeleChoice franchise just over 12 months ago and in January 2010 their Morley Galleria outlet in Western Australia was up and running.

“One of the best things about TeleChoice is that you have the franchisor taking care of all the franchisees. Plus you get a lot of help and support to build and grow your own business.”

One year later their business is going so well they have decided to become multi-unit franchisees and hope to establish another two to three outlets in and around Perth during 2011.

Joe said that the help received when choosing a location was very important.

“We didn’t really know what we were getting

“We knew we were getting a good location which the National Franchise Manager, Borge Prinsloo helped us with. Morley Galleria is a busy shopping centre with more than

230 shops, so we are doing well.” “I would definitely recommend TeleChoice to others thinking about buying a mobile phone franchise,” Joe said.

Join a TeleChoice franchise today! After having a huge success with their 2009 expansion TeleChoice are expanding again in 2011 and are looking for potential franchisees to join the TeleChoice team and experience success like that of Joe and Ben. If you are passionate to succeed, have a love of customer service and want to start a business with a bang and never look back then a TeleChoice franchise could be for you! TeleChoice offer franchisees:

• Great buying power with key suppliers • Excellent capital growth • High cash flow and earning potential • Great brand recognition • An opportunity to own your own business • Continuous training and support • ANZ finance for up to 50 per cent of all set up costs for approved applicants

TeleChoice are the first choice for thousands of customers looking for mobile phone, internet and telecommunications products. They also cater for a large part of the small to medium business market in Australia and continue to grow their market share. This is why they’re the first choice for the entrepreneurial Australians who’ve become TeleChoice franchisees. v For further information contact TeleChoice Head Office on 03 8699 2555 or visit for more details.






At least the snake didn’t eat the cat!

Phil Blain, Principal, Franchising, Business Development Company

Phil Blain of BDC interviews sisters Liz Quinn and Deborah Minter, franchisees of Lonely Pets Club.


t never ceases to amaze me how many franchises exist that many people have never heard of. It also amazes me how ingenuity and enthusiasm give birth to so many new business opportunities in Australia. Over the last Christmas break, I had the very pleasant experience of dealing with such a franchise, Lonely Pets Club. I was so impressed with the service; they were an obvious choice to write about in this edition.

PB: What does Lonely Pet’s Club do? It sounds like an RSL for Dogs! LQ: We provide premium mobile pet care and dog walking services which are a fabulous alternative to kennels and catteries so animals can relax in the comfort of their own environment whilst their owners are away. As well as tending the animals we bring in the mail, water gardens, put bins out and other duties that make it appear someone is home.

What’s a typical day in the life of a Lonely Pet’s Club franchisee? At this question both Liz and Deb could only laugh out loud. LQ: We are always busy especially at Christmas when it’s hectic. We have to be organised the night before, so designing our run to avoid backtracking yet satisfying customer’s requested call times for their animals. We have to organise the keys for each of the premises we are calling on too. We try and walk the dogs in the cool of the morning (for their sake and ours) but this is not always possible. The days can be long, 7.30am to 7.30pm but that goes with the role and we do get a chance to duck home as our territories are close to home. Deb does St Kilda, Elwood and Caulfield and Liz covers South Melbourne, Port Melbourne and Docklands.

When did you join/become a franchisee?

How many clients do you have and where do they come from?

LQ: I was the very first franchisee of Lonely Pets Club back in 2008. However, I had been working for them as a Carer, as we call them, since 2005. I had been working in my corporate life and carrying out my pet care duties after hours and at weekends and I had enjoyed it so much when the company franchised I decided this was the life for me.

LQ: We have about 350 clients in each of our franchises, so 700 to 800 in total. Most clients are professional people, some elderly or incapacitated and many are regulars and we do about 60 regular dog walks a week.

DM: I was also a part time Carer and made the move to franchisee in 2008 so we own two franchises now.


I understand there is a very good support program called PetsitR? DM: Yes, this is the computer program written by Jo in our support office. It is a fantastic booking and client management system so we can print reports, measure our KPIs

and its transparency enables us to see how other franchisees and Carers are going which encourages our competitive natures. It is a very simple system, so flexible and easy to use and Jo is constantly updating it as franchisees make good suggestions. Clients can book our service on-line directly which is also tremendous.

When are the peak times? LQ: Christmas and Easter are the busiest times of the year. We are also in high demand over any long weekend and public holiday. We are genuinely busy all year round.

What effect does the weather have on your calls? DM: We actually prefer the cold weather to the hot – as that can be very draining and make you tired, but when you go into this you have to accept the service operates rain, hail or shine.

When do you get holidays? “Ho, Ho, Ho – what are they?” chorused the girls! LQ: It is possible to plan clients so a break around February or October is manageable and now we have three part-time Carers helping us too so if they are too busy our support office may also be able to provide cover for us if we have a holiday.

What support do you get from your Franchisor? LQ: The girls in our office are simply fantastic.

They provide superb customer service and are a wonderful first touch point for clients. Our web site is also really good and very informative. Customer feedback shows the physical presence of our support office, plus our professionalism and uniforms make us stand out as the industry leaders. Our clients take much comfort in this; after all, they trust us with their most valued possessions – their homes and their pets!

Are you happy with the decision to become a franchisee? LQ: Absolutely, we are currently negotiating with Justin Cofield our franchisor to buy a third business. We are in this for the long haul and are looking to build a strong business and asset.

and we pay a 20 per cent management fee and five per cent marketing fee.

Tips for someone looking to become a franchisee? DM: Say goodbye to conventional holiday periods but have fun whilst you get fit and build a business. It is important to have some money behind you when you first start until you have built up clientele and there are the unseen costs of getting into business such as forming companies and the solicitor’s costs so it is advisable to really plan your finances. It’s also important to eat well and look after

yourself as this is by nature a very physical job. But very rewarding and great for anyone who is an animal lover! v Phil Blain has been a franchisee, franchisor and a highly respected franchise consultant for the past two decades. He now heads up the National Franchise Division of Business Development Company. Phil can be contacted direct on 0419 044862. For further information about Lonely Pets Club contact

Have you had some funny moments with the animals? DM: We did once have a client that asked us to mind his cat but on arrival showed us his ‘other pet’ a big python enclosed in a glass case which was covered in books. We told him we didn’t particularly like snakes, and he said it was no problem as the snake would be fine in the case until his return. We looked after the cat, as requested, and when the owner returned from holidays he rang to thank us. He also mentioned he was surprised to find the snake curled up under the coffee table. He actually thought we had overcome our aversion to snakes enough to get it out of the case for a pat! We can only assume on the last night the cat had knocked the books off the cabinet and the snake had escaped. At least the snake didn’t eat the cat – that would have been a disaster!

What happens if there is a problem such as a break in discovered at the premises or a sick or dead animal when you arrive on site? LQ: These things are inevitable but we have authority in our terms to use veterinary assistance where required and we have written procedures to follow for these events if they do occur.

What’s the weirdest pet you have been asked to look after? DM: Definitely the yabbies. But then again the bearded dragons had to be separated whilst fed so we bathed the female whilst we fed crickets to the male!

What did it cost you to start up and what fees do you pay? LQ: Franchises are now at $25,000 to $99,000 depending upon the potential of the territory


Profile: shed boss

JOIN OUR SUCCESSFUL & DYNAMIC STEEL SHED NETWORK Shed Boss sells a premium product with proven professional building systems.


here is one simple philosophy at Shed Boss - it doesn’t matter how little or how much customers spend, they all deserve the very best. Shed Boss is a business that has been built from passion and vision, earning a solid

reputation of producing a reliable and high quality product, combined with great customer service. Using modern steel fabrication technology, their first class Australian made materials and designs, together with the most qualified trades-people, means Shed Boss consistently deliver a quality product. Constructions include garages and sheds, patios and awnings, workshops, commercial sheds and factories, rural sheds and barns. In addition to domestic customers, commercial work has extended to include warehouses, indoor riding schools, aircraft hangers, gymnasiums and storage facilities. All outlets are independently owned and operated by family businesses, using local products, which supports local industry. Shed Boss is now actively taking applications from builders and business people to operate their own outlets. Currently with a network of 45 independently owned and operated businesses throughout Australia and New Zealand, licences are available across all States and Islands in both countries. To that end, Shed Boss is highly innovative and is one of the only industry providers that have developed their own patented product


- the ‘Morinda Glove Section’. In recent years, such inventions as this have led Shed Boss to prominence. The business is now considered one of the main national network players in Australia and New Zealand. These licensed businesses are immensely beneficial to a wide range of people, particularly builders who want to ‘get off the tools’ and own a saleable business. A Shed Boss business would also suit sales and marketing people, or husband and wife teams. Shed Boss offers economical entry into the home improvement and commercial building sector, and provides advertising support and an easy to use quoting and project management software developed by their in-house technical team. If you are a business savvy individual, or a couple who are interested in building a nest egg for yourselves, owning your own Shed Boss outlet is a great business opportunity that you can expand with. v For more information on licences within Australia & NZ, telephone (AUS) 07 403 11911 or 1300 743 326 or visit or .

YOUR CHANCE TO ENTER THE GARAGE AND SHED BUSINESS UNIQUE FRANCHISE OPPORTUNITY Join Australia’s most dynamic quality shed building network. Kit buildings from Shed Boss are in a league of their own and are proven best sellers. Economical entry to the shed and garage industry Patented systems make our sheds the strongest on the market Full support for design, engineering and building materials We are currently taking applications for new start-up operators. Prime territories are still available in most states. If you have experience in building, sales or marketing, with the capital and ability to run your own business, this could be the opportunity you’ve been waiting for. 1300 743 326 (1300 SHED BOSS) Or register your interest on-line Morinda Australia Pty Ltd ABN 34 082 051 287 Trading as Garage World and Shed Boss. A member of the Fletcher Building Group.

Capital required $220K-410KK Number of outlets - 13+ Opportunities available - nationally

Capital required - 170K Number of outlets - 50+ Opportunities exist - nationally

Capital required $250 - 350K Number of outlets - 70+ Opportunities available - nationally

Capital required $400-600K Number of outlets - 80+ Opportunities available - National/NZ

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Capital Required $250k to $300k Number of outlets - 16 Opportunities - nationally

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Phil Smith, National Manager, Franchising, Westpac

The importance of a Business Plan


ne of the main reasons many businesses (including franchises) fail is because they either do not undertake enough planning before they start or they do not maintain a solid planningreview process as their business grows and matures. It is vital for the survival of your franchise to take the time to develop your business plan. This should outline your goals, your strategies, your prospects and also the method by which you will achieve these. Each business should have its own, unique plan. While it’s good (and often much easier) to work from a template, start out the right way by making sure that you delete any headings which do not specifically apply to your individual business. Don’t consider this as homework but instead as a serious analysis of how your franchise business will work. Your plan will not only help you test your ideas, but decide on strategies to reach your goals.

It’s all about quality. Your business plan doesn’t need to be a ‘War and Peace’. In fact, the more concise but straight to the point it is the better it is likely to be. A five-page document can be sufficient, if it’s five pages of solid content and strategy. You do need to make sure that you cover all areas of your business and that your plan is manageable and contains enough flexibility to be revised as conditions in


and around your business change. Your plan should reflect your business life cycle - whether you are starting up, supporting a business-loan application or providing ongoing management. A business plan prepared to accompany a bank-loan application should show the loan requirements, describe how the borrowed money will be used, list what collateral will be provided and propose the repayment plan. Your business plan is your roadmap to success. It needs to be fluid and flexible and it needs to be reviewed and revised at regular intervals throughout the business year. If at any time you are forced to diverge from your strategy, your business plan will help you find your way back to more familiar ground.

Suggested structure for your business plan

• Executive summary This is a summary of the highlights and main points of your plan. Write this last.

• About the business This section should include detail about the location you will be operating from, the history of the franchise systems, facilities and equipment you will be using; as well as the legal structure; set-up costs, funding and insurances you will choose.

This section paints a picture of your business and describes the legal entity and ownership structure, as well as giving an overview of start-up costs and initial funding. • Industry and market analysis Here you want to describe the products or services you offer. Make sure you emphasise why buyers will purchase those things, and what benefits they will receive by doing so. Show how much it costs to deliver what you’re selling. You should also review current trends in the wider industry or sector, and assess your competition. • Strategies Here you need to document your overall mission strategy, objectives and milestones. You can also include your marketing strategy, outlining any plans for advertising and promotions as well as a sales forecast and the cost of sales. It’s a good idea to also detail your distribution method/s and plans for growth. You should also describe the target market and segment you will be focusing on, including market demographics, market growth, trends and forecast. Finally, describe the nature of your industry and sector as well as your competition, and define your milestones with dates, budgets and specific responsibilities.

• Management structure Outline staff positions, costs, facilities, and also include an organisation chart. You should identify and describe the key members of your team, list managementteam gaps (if any) and show how they will be addressed.

• Financials Here you must include a financial plan and needs summary. Other components of this section should include sales forecasts, assumptions, annual income expenditure, a profit-and-loss statement (P&L), a cash flow statement and a balance sheet.

• Information systems and controls This is a summary outlining the operational aspects of your business. Here you should define the systems, processes and controls which have (or will be) put in place. Also, identify any gaps and plans for the future.

• SWOT analysis This helps you define your strengths (for example reputation, latest technology, good location), your weaknesses (lack of experience; difficulty finding staff, high overheads), any opportunities (local market growing fast, an unfilled niche in market, the possibility of a joint venture) and threats (a competitor opening up, overreliant on one supplier, raw-material costs rising).

• Exit Strategy Knowing how and when to exit your business is as important as knowing how to start it. Many owners build their business to sell when the time is right. If this is your strategy, make sure that you understand how to do this. There are many books available which explain the details; alternatively you can speak with your accountant, solicitor or bank.

Other considerations and watercooler topics:

• Share your business plan with your staff

and summarise it into a one- or two-page document. You need their commitment to help you get there!

• Share performance outcomes with your

staff regularly. Highlight key successes and learnings and pinpoint where results are not on track, to focus everyone’s attention.

• Demonstrate key performance measures graphically…a picture really is worth a thousand words.

• Consider outsourcing and obtaining

professional assistance during all stages of the planning process.

• Ensure the analysis is ‘non-emotive’,

particularly in terms of what has been achieved to date and the successes and reasons for this. These reasons may not

necessarily work into the future.

• Update your plan every quarter. Even if the

final outcome is that there are no changes required, the discipline of holding quarterly planning-review meetings is important.

• Set key milestones which identify what you intend to achieve in set time periods. For example the first six months, second six months, second year and so on.

• Business plans are as important for new

companies as they are for established businesses which have been trading for ten years… would you invest in a business that had no plan?

• Your business may require you to share

the plan with shareholders and other stakeholders at monthly board meetings perhaps even prospective investors. v

Phil Smith is National Head of Franchising at Westpac.



Animals, Freedom & Income a great franchise opportunity Want to use your passion for animals to be independent and financially free? Animals on the Move, a successful Mobile Farmyard Nursery franchise, would like to share their success and lifestyle.


s a proven marketplace leader throughout Melbourne, Animals On The Move has been a unique mobile animal farm in operation since 1994 and, once established, expanded into a franchise from 2005. Animals On The Move is excited to spread their wings into New South Wales and welcome, Debby and Stew, to their first Sydney franchise in April 2011. Animals On The Move wants to continue to share the love of animals, children and an independent lifestyle with passionate animal-loving people, all across Australia, within the next three years. Animals on the Move’s business model and values, bring smiles to the faces of young and old, whilst helping children to develop a caring attitude toward all creatures. Their priority is to deliver the happiest and healthiest variety of farmyard animals and highest quality of service, presentation and customer satisfaction to all who experience their Mobile Animal Farm. What does it take to be a successful Animals On The Move franchise? Our most successful franchisees have:

• A genuine love of animals and children.

• An ambition for success, integrity, excellent communication skills and financial capability to purchase and operate their business.

• Strong work ethic - animal care and welfare is of paramount importance to the Animals on the Move brand.

• Capacity - the animals must be looked after on the franchisee’s property, therefore, enough space to keep the animals safely and securely.

• A desire to become a member of the Animals On The Move Family.

To benefit, equip and support their franchisees for success, Animals on the Move provide:

• Initial and ongoing - training,

comprehensive manuals, a central booking office, debt collection, an up-to-the-minute website with online bookings/enquiries and strong brand marketing material.

• A 24 hour helpline (after all animals don’t know when office hours are open!) is provided for constant contact, they are always happy to help.

The founders and franchisors Leonie and Trevor, office staff, animal carers, and of course all the franchisees work together to ensure the company maintains its strong and highly regarded presence in the marketplace. “We are one huge family and we all help each other whether it be with advice, training, animal husbandry or book keeping,” says Leonie, a qualified animal technician and wildlife carer with more than 20 years’ experience. The reputation of Animals on the Move was built on, not only the quality of their animals, but also their high standard of maintenance, animal care and expert delivery of educational programs.


Colleen becomes her own boss After seven years as a staff member for Animals on the Move, Colleen Lewis decided to take the plunge, become her own boss, and in August 2010 she bought her own franchise. “Now I can have the animals I like. I love working with animals and kids, so this is perfect for me.” Before being able to combine her love of animals and children, Colleen had a varied work history. “My employment background is working as a sander in a furniture factory also a cashier at Coles, I’ve worked at a butcher’ s shop that my dad owned and I’ve also working at a bingo centre.” Colleen’s proven adaptability and willingness to try a range of different things has stood her in good stead for the challenges of working with animals and children. Colleen said the training she was given has helped make the move from staff member to franchisee run smoothly. “I was given full training at the start of my job at Animals on the Move and the support and job training I still get now helps me improve my franchise in all aspects, either in the field or office duties,” she said. v For further information on the Animals On The Move franchise mooooving all around Australia, please visit If you are interested in becoming a franchisee, please call 1300 760 354 or email

















expert advice


Katherine Grace, Certified Business Coach, ActionCoach Melbourne

Running & promoting a business with ‘heart’.


hen I was asked to write an article about pet businesses, it brought back no end of memories (good, bad and ugly!) from my days several years ago building the Jim’s Dog Wash brand in Melbourne’s east. Many a night I would come home tired, upset, wet and smelly after a day spent fighting with someone’s stressed-out pooch - trying to give them some care they desperately needed. The more I thought about it, though, it occurred to me that businesses based on caring - for kids, pets or the environment – may be among the very most challenging, but also bring their owners some amazing rewards. This applies equally to other altruistic businesses such as special needs, nursing and charities. My own interest in business meant that I finally grew out of the dog grooming game, to go and care for their human counterparts as a business coach. Meanwhile, many others I know found it the perfect lifelong career for fun, balance and the chance to make a difference. To find out what counts to succeed in these sorts of businesses, I hit the road and visited some old friends to get their opinions. And it turns out that they agree with me about two things – one, have unending passion for your field but two, temper this with professional ethics and business skills to care for your own wellbeing, as well as your charges. (NB: Throughout my travels to build this article,


I was reminded of several great marketing strategies I once used to build a loyal following of customers. If marketing your business is of interest to you, I have made notes about these at the end of the article).

What makes a great pet business owner? (Meaning a business in the $4 billion pet industry, not a business owner that fetches your slippers!) Day one of my research trip I reconnected with Justin Cofield, the director of Lonely Pets Club, who graciously became my first strategic alliance partner1 almost 10 years ago when he agreed to share expo space, newsletters and reciprocal website links with my Jim’s Dog Wash business. Now LPC is a successful pet care franchise in three states and counting, Justin gave some advice that I wish I’d had when I started out! “You need more than to simply ‘love pets’ to succeed. Everyone who works in the pet industry loves pets! Like any business, you need to have a great product to sell, have the systems and the support behind you and lots of time, motivation, dedication and most importantly the belief to build up your pet care business.” Systems featured heavily in the feedback I got, which is why I believe that franchises in the children and pet sectors do so well. Buying into existing systems means that the how to, legalities and branding are taken care of, leaving you to simply throw your heart and

soul into servicing your clientele. Lynn Siddle, the PETstock franchisee in South Melbourne, helped me to get my dog grooming business booming by becoming a referral partner and later a host for a host beneficiary Hoevent2. She agreed wholeheartedly with the idea of enthusiasm combined with business know-how: “You must have a passion for the industry and be very empathetic towards people and their pets. You will not always be dealing with the customer so the ability to choose and train good staff is very important. The [other] key elements are service, product knowledge and an effective supply chain.” So the message is – be passionate about what you do, but do it with good structure, systems and sense. This is also the case when looking for people to join your team as staff or franchisees – look for the passion, certainly, but also strongly consider skill sets, attitude and what the person will bring to your business.

‘Mean it’ in a green business In ethically sensitive businesses I always say that it is important to remember that ‘charity begins at home’ – meaning only once you are financially sound yourself, can you guarantee you will be around to deliver your difference in times to come. Once again, the idea is to combine your personal passion with a business plan that will last.

Fast forward several years from my Jim’s days and I am now honoured to coach a business doing more for the environment than the rest of us put together - but doing it within a sound business model. I asked Bianca Donnelly and Daniel Mitchell from Clean and Gone demolitions about what led to their success.

message into a benefit to the customer as well. And remember – in all these cases the beneficiary of the business is NOT the person paying the bills – so you have two customers to attract and then keep happy (the kids/ pets/environment AND the parent/owner/ customer).

Don’t get too creative

“We have several areas in which we hold a competitive advantage in our industry, including commitment to sustainability (by salvaging or recycling waste) and deconstruction – instead of using large excavators and other machinery we do most of the demolition work by hand which allows us to salvage as much as possible.”

You will soon find in a ‘fun’ business that friends, parents, aunts and uncles come out of the woodwork to suggest some awesome promotional ideas. Marketing people selling everything from stress balls, to billboards, to radio, to a squillion publications will descend upon you sensing fresh blood and offer you ‘unmissable’ this-time-only deals.

By providing environmental reports after jobs, Clean and Gone soon earned a reputation for the socially conscious development sought after by today’s corporates. It turns out that ‘being green’ can be a massive market advantage – but only if you mean it.

The trick is to spend the majority of your marketing budget – say 80 per cent - doing things that are tried and tested to promote your business. This might be as simple as signage or as complicated as a layered google campaign (I can recommend a great contact for that one). But most importantly, you will know it gets results. Invest the remaining 20 per cent in trialling the fun stuff. Still do your research though – my dirt simple method is to get a past copy of whatever it is and ring advertisers to see how they went.

“Our core business is built around reducing as much waste as possible for as many people as possible. Our company vision is long term – we have a 200 year plan,” says Bianca. “Clean and Gone is committed to environmental stewardship in an industry that has a poor sustainability track record. We will be at the forefront of the innovation of new machinery and equipment to deconstruct and salvage buildings rather than demolish and will plant millions of trees to compensate for some of the environmental damage done by our industry.” Their fervour and smooth business operations are being received so well that they are now planning to franchise the business in the next year or so – meaning many more people will be given a chance to do good for their personal life, as well as for the environment.

Marketing a ‘caring’ business With marketing (especially relationship-based marketing) being my bag, I’ve had no end of fun promoting businesses that work with kids, animals or great causes. At the moment I am working with a toy shop, kids’ parties, environmental deconstruction (above) and a non-profit sports association. Naturally there are a heap of opportunities to really reach people when you market these businesses. However I have found in the past that it’s still very important to present yourself as an organised, efficient and value-adding business – in other words, avoid being cheesy! This is a lot easier in a franchise with a known brand but can be done by anyone able to package their ethical or ‘caring’

Take advantage of what others are doing Any business will have community groups founded on a special interest in whatever you’re peddling, and this is especially true of the altruistic types. Investigate local and global pet clubs, parents groups, auxiliaries etc as well as on and off line communities and support groups. You will find a treasure trove of people in love with what you do and just dying to do business with you. Another great opportunity is community events. I used to make my best sales and pick up scores of customers promoting dog grooming at local pet days and festivals. A simple marketing tool is a big wall calendar so that you can mark any special events happening in or around your business – local fetes, health weeks, school holidays etc. Don’t forget to also include some holidays for you in there!

Look for the corporate dollar Big business knows that being seen to help the community or environment wins them brownie points with customers. Actively seek out businesses you know could benefit from an association with you and where you see a synergy between yourself and their products or principles.This can be as simple as inclusion on their website or as big scale as licensing,

corporate sponsorship or even a service or reseller contract. At Jim’s Dog Wash, we set up an alliance with Pal dog food and promoted it on every trailer. Who could be helping to support you?

Get your customers involved No customer loves you like the one that looks after their favourite possession or values. I know I spout database marketing constantly but here you can really draw your customers into your business and make them feel a part of it. Newsletters ( is cheap and easy to use) keep them updated on where you are and hopefully some personal stories and pictures. Run event and red light sales that only your VIP members can come to (but bring a friend). And finally - have a super strong referral scheme because a referred customer is better and cheaper than a marketed one. Brad Sugars still has the best one with his former dog food company – refer someone and get a month of food for free. One lady never paid for her food in 3 years!

Give raving fan service And charge accordingly. Like a heart surgeon, no one wants to pay bottom dollar for someone caring for something they love. And no one asks for a second opinion when you give your expert advice! You are in a business that holds the moral compass for the rest of us so make sure you get good advice, run things well and continue to be around well into the future. v

Marketing case studies from my interviews 1. A strategic alliance is any win/win partnership between two businesses with like values, customer bases and attitudes. It can be anything from a simple mutual referral understanding to contributing to each other’s VIP events, newsletters or websites (I have heaps more information on these if you are interested). 2. Host beneficiaries involve you giving another business some special deal or prize to pass on to their customers. In the case of PETstock, Lynn kindly agreed to invite her customers for special PETstock discounted grooming services, at the store on a particular day. A good host then makes both of the businesses look great, as well as giving the customer an awesome deal. Katherine Grace can be contacted on 0413 839974 or


We have exciting franchise opportunities available now!

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Franchises for people with passion Are you a person who cares deeply about children, animals or the environment? Franchising opportunities in Australia offer hundreds of different options for people with passion to combine business with pleasure and live the lifestyle of their dreams.


n the acting profession, it is claimed that one should ‘never work with animals or children’, and Kermit the Frog sings ‘it’s not easy being green’. However, it’s a different story in the franchise community, where children, pets and green franchises are a popular and growing choice for committed and caring franchisees. Child, animal and environmentally friendly franchises cover a whole range of industries including providing a vast range of products and services.

CHILD FRIENDLY FRANCHISES Everyone loves kids! After all, we were all kids once (some a lot longer ago than others!) so we can all relate to them. Working with kids can be challenging as well as emotionally satisfying. A sense of deep fulfilment and satisfaction can be achieved by having a hand in watching children learn and grow, and consequently providing a positive contribution to the future generation. Child-friendly franchises can often be run part-time by ‘stay-at-home mums, thereby being family-friendly as well.

retail, party hire and supplies, sport, education/training, events, and games.

Beaux-Arts Creativity! “Creativity requires whole-brain thinking, right-brain imagination, artistry and intuition, plus left-brain logic and planning.” - So says Linda Lloyd, founder of ‘Beaux Arts Creativity!’ franchise system. Beaux Arts hones in on young children’s creative skills by using pottery and craft lessons as a medium. The lessons offer children the opportunity to imagine and the freedom to experiment with their creations in the craft lessons. In the pottery lessons, children must follow steps and use logic and planning to complete their tasks. Linda Lloyd is now franchising in Australia and looking for ladies who wish to work with children aged three and older. No previous experience is necessary as full product, marketing, business and franchise training is included in the franchise fee. Franchisees can choose between four different franchise fee/ franchise kit options.


With most families earning dual incomes, modern parents are prepared to spend a lot of their disposable income on making sure their children receive the very best care, education and entertainment.

GymbaROO franchises conduct sessions teaching children motor development and parents the importance of ‘Early Childhood Neuro (Brain) Development’ to health, behaviour and learning.

Child friendly franchises cover an enormous amount of categories from entertainment,

The activities involve a wide range of movement experiences for the children,


using specially designed and constructed equipment to GymbaROO’s stringent requirements. Working with young children is rewarding in itself, but with GymbaROO you have the added satisfaction of knowing you are having a positive and lasting effect on the learning abilities of the children who attend you classes.

Hey Dee Ho Music Established in 1987 and franchising since 2002, Hey Dee Ho music provides entertainment and education for babies, toddlers and preschool aged children. All programs are designed to stimulate childhood development and include ‘Auslan Signing’, multicultural languages, the ‘sol-fa’ and spatial awareness activities. Hey Dee Ho also offer Yoga, ‘Active 8’ (a sports skills program) and a drama/literacy based program known as ‘The Fiction Factory’ completing an all-round education portfolio. A Hey Dee Ho franchise is ideal for people who are passionate about music and children and who want to set up a business to suit their lifestyle. Current franchisees come from a variety of backgrounds – entertainers, child care workers, teachers and parents. It is a perfect opportunity for those who want to work around school hours.

Jumping J-Jays Jumping J-Jays, the world’s largest inflatable amusement company, are offering more than

ever to their customers with the introduction of a bunch of new themes. This means that Jumping J-Jays are presenting more opportunities to their franchisees. Jumping J-Jays started in 1997 and has twice been the winner of FCA’s Franchise of the Year. The award-winning business allows franchisees to invest only three days per week into the business and guarantees great returns of at least $70,000 turnover in your first year.

Kelly Sports Kelly Sports was launched in Victoria in 1994 and has continued to expand across Australia. Since their first clinic, over 800,000 children have participated in their wide range of sporting skills programs delivered at schools and kinders, in sporting clubs, at home, at fetes and events, before, during and after school, in term-time and the holidays. Kelly Sports purpose and passion is to give children of every ability a lifelong love of sport. They are currently seeking franchisees with a passion for sports and kids to work together with schools by helping children become more active through their hugely successful sporting programs.

Little Kickers Since launching their ground-breaking football program in 2002, Little Kickers has become a global success story, with over 12,000 boys and girls (aged 18 months – seven years) burning off energy at the funfilled sessions each week. Developed by qualified football coaches, preschool teachers and child health specialists, the ever-evolving program teaches elementary life skills in a vibrant, group play environment whilst reflecting Little Kickers ‘Play not Push’ commitment. Opportunities are available nationwide starting from $15,000 for those who are team players, passionate about making a real difference to the lives of young children. Step by step training is provided from the outset. With over 125 franchisees operating across four continents, and having recently been nominated as finalists for both Franchisor of the Year and Franchisee of the Year at the prestigious British Franchise Association awards, Little Kickers remains focussed on becoming the market leader in the preschool sports sector worldwide.

The Fairies The Fairies is a popular entertainment concept for pre-school children, appearing on television since 2005. It is also well known through sales of DVDs, CDs and Australian tours. A unique program dedicated to music, dancing and all things magical, The Fairies combines fun with social, moral, ethical and environmental teachings.

The company’s retail store has been an outstanding success, offering themed birthday parties, dancing lessons, holiday programs and a fabulous fairy shop to 500+ children each week. Due to consumer demand, The Fairies is now looking for suitable franchisees to grow the business. Presenting a strong brand that is immediately recognised by children and parents, The Fairies is taking its fan-fairy-tastic concept to all major cities and regional centres in Australia. Franchisees need not be experienced in dance or business, as a complete training package is included.

Mini Maestros With franchises in Melbourne, Perth and Sydney, Mini Maestros presents a flexible and rewarding franchise opportunity for sharing the magic of music with young children. Franchisees love Mini Maestros because they get to sing, dance and have fun all day! So many people have dreamt of a career where they get paid to share their passion for music with others. This is it! Mini Maestros also offers franchisees an attractive work/life balance. Classes run during school hours and school terms, making it a particularly family friendly business for those with school-aged children.

Playball Internationally successful children’s sports coaching franchise, Playball, has recently launched in Australia. More than 40 countries already run the Playball program, which aims to help young children develop sport skills and confidence. Playball specialise in coaching children between the ages of two and eight in age appropriate groups. Individuals who have a lot of energy, patience and a love for working with children now have a fantastic opportunity to work for themselves. Playball prides itself in its professional coaching and business system, making it easy for the right people to have a successful business of their own.

Read and Exceed With one in five primary school-aged children struggling to meet literacy benchmarks, a new franchise opportunity has opened up which helps to bridge the gap in the reading process in as little as 12 lessons. Founder and director of Read and Exceed, Catherine McLennan, is looking for quality educators to deliver the program throughout Australia. This opportunity offers rewarding work for teachers without the pressures of the classroom. The Read and Exceed system delivers ‘rapid, realistic, reading results’ through comprehensive assessment strategies and a back to basics approach that concentrates on developing visual and auditory processing channels.

Stufflers Stufflers is a concept that allows children to create their own custom made ‘teddy bear’. It is incredibly popular in retail stores throughout the USA. It is now available in Australia, with the Stufflers mobile bearbuilding franchises ‘bringing the bears to you’. Stufflers is owned and operated by John Newton, the creator of Jumping J-Jays. Stufflers currently have two franchises and one company location servicing the entire Sydney, Brisbane and Gold Coast metropolitan regions.


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The franchise has been designed to fit around the ‘stay at home mum’.

Soccajoeys Soccajoeys, recognised as one of New South Wales’ leading soccer coaching programs for pre-school children, is now offering franchise opportunities throughout Australia. Founder and Director of the company, Stacy Alogdellis explains that there are limited opportunities for pre-school aged children to participate in a fun program aimed at introducing kids to the early learning principles of soccer along with increasing their physical and social development. Soccajoeys is set in a fun and enjoyable indoor recreational setting for children to learn and play the world’s most popular sport - soccer. This experience is for children aged 3 – 5 years where activities include skill demonstrations, fun games and instructional participation.

YogaBugs YogaBugs has recently launched the new Impact & Change Program, devised to improve children’s emotional, physical and social development and to give schools, preschools and children tangible results. With an emphasis on being fully inclusive, all children can participate in yoga to their own ability. Children don’t need to be fast, have good hand to eye co-ordination or be physically fit. YogaBugs also work with the class teachers

to help them develop skills in breathing and relaxation techniques which can be used with the children. The benefits to children continue beyond the duration of the program. YogaBugs representatives will be in attendance at the upcoming Sydney Franchise Expo and will answer any questions you may have about ‘Impact and Change’ or any of their other programs.

ANIMAL FRIENDLY FRANCHISES Pets are being pampered like never before! Studies show that pets are hugely beneficial to their owners by providing simple companionship, curing loneliness and as a means of social interaction. Pets have become an integral part of our lives – and many pet owners are prepared to spend money to make sure their furry, feathered or finned friends are well looked after. In Australia, about 63 per cent of households own a pet with the vast majority being a dog or cat. That’s a lot of animals that need walking, washing, grooming, feeding or training. Farmyard animals, especially calves, piglets, lambs, bunnies, and chickens are highly educational and children simply love them! Petting zoos are a staple at every local fete, fair or market, and schools and kindergartens host a range of animal education programs from watching chickens hatch to caring for or learning to milk a cow. A whole range of franchise systems have emerged to cater for the growing demand in the pet/animal markets. The Petcare Information and Advisory Service state that pet care is one of Australia’s largest industries, contributing some $4.62 billion to the Australian economy and employing 44,700 people. Whether it’s operating a shopfront business, a mobile unit or working from home, the following pet-related businesses are currently searching for people interested in running

their very own lucrative franchise.

Animals on the Move Animals On The Move is a unique and rewarding, Mobile Animal Farm franchise, which has a strong and highly regarded presence in the marketplace. The franchise is seeking new franchisees with a passion for animals who are thinking of taking on a new adventure, and looking to be independent and financially free. There are currently eight Mobile Animal Nurseries successfully operating in and around Melbourne. They are busy visiting shopping centres, community events, schools, child-care centres and children’s parties.

Aussie Pooch Mobile Aussie Pooch Mobile dog wash and grooming has been recognised as one of the top franchises in the AFR’s Smart Investor Magazine annual survey, rising above more than 1000 other franchise groups in Australia. From humble beginnings in 1991, Christine, then a 21-year-old Queenslander, launched the first franchisable dog wash and care company. Now with over 18 years of experience, Aussie Pooch Mobile has proved to be one of the most successful and stable home service franchise companies in Australia and now the world.

Henny Penny Hatching Henny Penny Hatching is a part-time franchise which offers pleasant, light, outdoor work, delivering education units to schools, kindergarten’s etc. The popular Henny Penny Hatching Incubation program is not only educational but exciting and fun too! A very affordable franchise with low overheads and everything supplied, including equipment, complete training, marketing, internet resources and 24 hour support.

Lonely Pets Club During Christmas and annual holidays, many pet owners are being placed in an all too familiar predicament: They cannot go away as they have pets to be cared for and the kennels and catteries are already booked out. Lonely Pets Club is a mobile pet feeding service that was formed in 2003 to offer pet owners an alternative to having to put their beloved pets into kennels and catteries. Lonely Pets Club goes into pet owners homes to feed, love, walk and clean up after their pets whenever they go away. They believe that pets remain less stressed when they stay in their own familiar home environment. Director Justin Cofield says ‘Until we started up our pet feeding business, we had no idea just how many pet owners simply did not travel because they did not have anyone to feed and love their pets. Kennels


and Catteries can only house so many pets and they are consistently booked out in September for the upcoming Christmas season. This leaves many pet owners searching for a solution. This is where our concept of a mobile pet feeding business was born”. It is not just dogs and cats that Lonely Pets Club feed. Feeding rats, ferrets, fish, guinea pigs, chickens and rabbits are all part of a days work for a Lonely Pets Club franchisee.

Personalised Pet Personalised Pet is on a nationwide search for people who ‘must love pets’ to build and operate a friendly, professional service providing customers with innovative, quality and good value pet products. The franchise system is seeking people with drive and enthusiasm to be part of their service-driven pet business. They offer flexible working hours so you find a balance between work and family, a great part time income and low start-up costs – under $50,000. Exclusive territories are currently available Australia wide and Personalised Pet provide their franchisees with everything they need to maximise their success.

ENVIRONMENTALLY FRIENDLY FRANCHISES Investing in ‘Green’ is a smart business move with the industry tipped to lead the charge of worldwide economic growth as the green message begins to translate into government policy. Last year, an IBIS World report forecast strong employment and growth of the green sector in the areas of risk management, planning and products. Responsible environmental business practices are now mainstream priorities for businesses of all sizes. Increased government regulation and pressure on large companies to green their supply chain has pushed the need for wellrecognised environmental credentials to

the very top of the business agenda. ‘Going Green’ is no longer a gimmick but an integral KPI of almost every Australian business. Whether you are interested in purchasing a franchise that supplies green products or services, or looking at the green initiatives of a wide range of systems, there are a growing number of franchises that will meet your requirements.

AllSafe Energy Efficient Products AllSafe Energy Efficient Products has recently opened their tenth Australian outlet in Toowoomba, Queensland. As home-owners and businesses increasingly adopt green technology to cut their power bills and reduce their environmental footprint, AllSafe is leading the way by offering a broad range of solutions to help reduce people’s power bills which include solar power, energy efficient hot water systems, natural lighting and ventilation systems, insulation and they have just introduced LED lighting to fully complement AllSafe’s energy efficiency range. Owning an AllSafe franchise is unique. Having a successful business is of course paramount but it’s also the feeling of doing the right thing for both the customer and the environment that comes along with this success. It’s hard to explain - you just feel good! In a fragmented industry, AllSafe pulls together seven businesses in one place to give the impression of a ‘one stop’ energy efficiency store. It’s a very popular concept people want to know how they can save on energy costs and also reduce their impact on the environment. AllSafe Energy Efficient Products is a Queensland-born company that is one of the few in Australia to offer the whole suite of energy efficient products. AllSafe, has recently taken its concept to America to meet the increasing global demand for solutions to cut energy usage and the escalating costs.

Bakers Delight Bakers Delight, Australia’s most successful bakery franchise, actively supports

environmentally conscious practices throughout its 630 bakeries and working with landlords to achieve this in areas such as efficient lighting technologies and fit-out materials. At the end of each day, excess product is donated to charities or used as animal feed in an effort to reduce landfill. The network also promotes the use of environmentally friendly calico bags and encourages paper bags where possible, in an effort to reduce landfill impact. Calico bags are also used and are made from cotton, a natural bio-degradable fibre. Bakers Delight donates five cents towards ‘Clean Up Australia’ for every bag sold. Bakers Delight is also currently rolling out a ‘Green’ artisan oven, across its stores. The oven has several technological features, one of which is insulation properties that result in improved heat retention enabling it to achieve a 25 per cent reduction in energy consumption.

ZEN Home Energy Systems Australia’s leading solar energy company ZEN Home Energy Systems is embarking on a national franchise expansion. The multi award winning company, which is in line for $100 million turnover this year, is seeking to establish 20+ new franchises around Australia in 2011. ZEN has just signed its first franchise in Albury, New South Wales with another three scheduled to open in South Australia and Western Australia in January. ZEN Founder and Chief Executive Officer Richard Turner said the company was looking to open franchise stores in every mainland state to tap into soaring demand for solar energy systems. “Homeowners and business owners across Australia have really embraced solar energy and this has seen the industry explode in recent years,” Mr Turner said. v


e xpert ADVICE

MOVING YOUR OLD CHRISTMAS STOCK Bob Way, Managing Director, Retailplanners


hristmas 2010 didn’t quite meet the expectations of the retail sector and as a result, many retailers are left with storerooms full of seasonal and promotional stock. Now that our children have started back at school and the holidays have officially come to an end, it is time to conduct a postChristmas review.

Reviewing the stock you did not move during the promotional period can be difficult. It is important to be realistic, not hopeful! Regardless of whether it’s seasonal stock or not, it is almost certainly better to clear it and convert it to cash, rather than hold on to it for the next 12 months. It should be said though that not holding onto stock isn’t always the best way.

Following on from the busiest time of year, it is important to ensure that sales continue in the quieter months. Moving seasonal stock in clever ways can capture the imagination of the consumer and help with cash flow. Be creative, merchandise well and happy selling. v

• service levels • re-stocking when sell-outs occurred

How have you merchandised the promotional stock in store? Is it highly visible? Do consumers have to walk past it?

Retailplanners is an integrated retail consulting business, and has been providing merchandising and retail advice and services to some of Australia’s leading retailers for more than 25 years. Retailplanners has extensive experience in helping clients maximise financial outcomes by providing professional and practical consulting, store design, branding and merchandising services. Retailplanners offer a complete solution for retailers who are establishing a new business, or for existing retailers who want to update the brand, store design, merchandising standards or financial return from inventory investment.

Then it’s time to formulate a plan to move the excess stock and prepare for the next promotional period.

Have you advertised it? How will you generate store traffic on the back of a quieter Christmas in terms of retail spending?

For further information, contact Bob Way at Retailplanners on 03 9763 7511 or visit

This review involves your entire store team, as well as your suppliers, to identify what worked and what can be done better next time. It is time to use your knowledge of the sector you specialise in, as well as respecting your competitors and consider all of the elements of the promotional period. These include:

• stock range • price points • fast sellers and topical, in-fashion lines that you missed


However, if you consider that holding stock for 12 months will cost you 10 per cent of sales, then consider the space that is required to store that stock, as well as lost merchandising opportunities. It can be a very costly exercise. There shouldn’t be a hesitation with nonseasonal products. They should be moved out of the store immediately. Be creative on how to attract the consumer’s attention. Is the promotion to move the stock a buy one, get one free?

Maximise Business Value ph: 1300 534 470


AUSTRALIA’s fastest growing FRANCHISe delivers. . .

direct to the door and to your pocket Top-ranking franchise, Aussie Farmers Direct, is a 100 per cent Australian owned company that supports our farmers.


ussie Farmers Direct franchisees not only get a great return on their investment, they also gain the satisfaction that they are helping our primary producers drive the Australian economy forward. The company rejuvenated the ‘milkman’ concept by providing a fresh home delivery service. Aussie Farmers Direct have developed a successful franchise model that provides full back end management and support with exclusive areas of operation to each franchisee. The company was recently ranked No.1 in the BRW Fast Franchises 2010 list. The ranking is based on its average growth over three years, which was almost 400 per cent. In the past 12 months, Aussie Farmers Direct has defied the downturn trend and achieved this momentous growth and success and also won the BRW Fast 100 2009 ranking 2nd in the BRW Fast Starters 2010 and winning the Smart Company awards Fastest Franchise. With over 185 franchises, Aussie Farmers Direct currently covers metropolitan Melbourne, Sydney, Perth, Brisbane and Canberra plus regional areas including Geelong, Ballarat and Wollongong, with plans for further national expansion. The franchise model is designed for optimum efficiency and supports franchisees with an established business that includes an exclusive territory and initial guaranteed customer base.

Full back end management and support includes customer management, billing, payments, new product development and product procurement. The fast paced growth and sustainable success of Aussie Farmers Direct can be attributed to factors including support for the Australian farmer from consumers and a unique and thriving franchise model. Chief Executive Officer Braeden Lord says this is only the beginning. “We are ecstatic with the development of the company to date. “Being awarded the No. 1 ranking company in Australia within the franchise sector is a testament to our team of franchisees and staff. “The awards and growth pays tribute to the people that have made Aussie Farmers Direct what it is today – from the ground up. “Demand for local fresh produce coupled with the set up of a business that distinguishes itself with the support provided to all franchisees, has seen the company deliver outstanding results. “The uncompromising commitment from our loyal customers to supporting local producers and the Australian farmer will see us grow for many years to come. “The future looks very bright with further national expansion on the horizon,” said Braeden. Aussie Farmers Direct is a young and dynamic company which has consistently produced

outstanding performances since its inception almost five years ago. The company originally started out just five years ago in Melbourne’s south east with just 30 customers and now delivers to over 80,000 every week. Consumers seeking 100 per cent Australian products have been a major contributor and the company has succeeded by continuously developing and delivering on their brand promise to bring fresh, high quality products and a flexible and convenient service. Aussie Farmers Direct’s range of fresh goods includes milk, bread, pasta, eggs, cheese, bacon, butter, coffee, spring water, tortillas orange, apple juice and seasonal items including hot cross buns. Aussie Farmers Direct also delivers the freshest fruit and vegetables, meat, chicken and seafood. To ensure freshness, milk, bread and meat deliveries are placed into cooler bags, left out on the doorstep by customers before 7a.m, whilst fruit and vegetables are delivered in the afternoon. Bringing the Milkman back has never been so fast or successful. v If you have a good work ethic, great communication skills and a desire to run your own successful business, whilst at the same time supporting Australian farmers, you may be an ideal Aussie Farmers Direct franchisee. For franchise enquiries call Aussie Farmers Direct on 1300 MILKMAN ( 1300 645 562), or email




Each week our network of Aussie Farmers Direct milkmen deliver to nearly 100,000 homes across Sydney, Canberra, Brisbane, Perth and Melbourne. And now we're coming to Adelaide! With our unique, fresh, 100% Australian milk, bread, farm fresh meat and fruit & veggies, itâ&#x20AC;&#x2122;s no wonder our franchise is growing at a rate thatâ&#x20AC;&#x2122;s turning heads - ranked 1st in the BRW Fast 100 2009, and 1st in the BRW Fast Franchisees 2010. You too can share in the success. 2XUIUDQFKLVHVRIIHUH[FOXVLYHWHUULWRU\Ă H[LEOH hours and great income potential - not to mention the satisfaction of being an important part of your local community.

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7RĂ&#x20AC;QGRXWKRZWRMRLQWKHIUDQFKLVH team, call Aussie Farmers Direct on 1300 MILKMAN (1300 645 562), or email MDVRQKDQQV#DXVVLHIDUPHUVFRPDX

1st place as recognised by BRW Magazine

13/12/10 1:05 PM

legal ADVICE


Robert Toth, Franchise Partner, Wisewould Mahony Lawyers

your lawyer will ask you 1. Have you previously been involved in franchising either as a franchisor or franchisee? Apart from buying your home, getting into business is most likely the other biggest commitment that you will ever make (apart from children!). The cost of going into a franchise can be considerable. Experience accounts for so much. Understanding the franchisor/ franchisee relationship and the risks and benefits will increase the likelihood of success. Like any business decision, the key is to do your research. Ask questions so that you can make an informed decision before committing. Talk to other franchisees, experienced lawyers and consultants who are FCA members and have experience in the industry. Franchising does not suit everyone. It can however deliver the ability for you to start up your own business and achieve financial goals with the support of the franchise brand and system.


Franchising is considered less risky than establishing an independent business. Entering into a franchise is one thing, exiting or getting out of a franchise can however be difficult and more complex than selling your own business. These things should all be considered. 2. Have you compared similar franchise systems to the one you have settled on? Every franchise is different, their attitude, management structure, culture vary greatly. A husband and wife franchisor with no support is a totally different business to a corporate franchisor. Personalities can make or break relationships. Franchisors undertake a selection process on franchisees, and franchisees should do their due diligence on the franchisor. Meet the franchise owner or directors if you can, and get a sense of who you may go into business with. Selecting a franchise in a sector in which you have previously had business experience is a great advantage and is more attractive to a franchisor. The

skills, for example in an accounting and administrative role would more easily translate to taking up a bookkeeping or service franchise than a fast food retail format franchise. Sticking to what you know decreases the risks. Franchisees need to research their franchisors, check their website, visit franchisees and gain feedback, be direct and ask questions about support, training, the franchisorâ&#x20AC;&#x2122;s future business plans and ongoing product and system development. The ACCC conducts a pre-entry education program for franchisees, â&#x20AC;&#x2DC;buying a franchiseâ&#x20AC;&#x2122; pre-entry program. The program provides franchisees the tools and resources to make better informed decisions. Details can be obtained from the ACCC website. Comparing the culture in similar franchise systems and gaining objective feedback from two or three franchisees in each different system will help to identify the right franchise for you.

“Franchising does not suit everyone. It can however deliver the ability for you to start up your own business and achieve financial goals with the support of the franchise brand and system. ”

Professional advisors with industry experience hear a lot about franchisors within the franchise sector, both good and bad. That practical advice may assist your final decision. 3. Have you spoken to other franchisees in the system to obtain feedback on the franchisor and the system? Talk to franchisees, new and old. More importantly, talk to those franchisees that have been in the system for a number of years. They are still there for a reason and survived the ‘rose coloured’ early years. It is also important to recognise that every franchise has a natural lifespan. Generally for retail fast food franchises, most franchisees will be looking for a change and want to sell or exit after three to five years. Your business plan should take that into account. 4. Is it a new or established franchise system? A new system can be a great opportunity to get in at ground level but, carries greater risk than a mature, established franchise system. If you have assessed the franchise and consider it likely to suit your personality, skills and lifestyle, picture yourself in the system in a year’s time. Can you see yourself still selling chickens, running your mobile van or working retail in 12 months time? Will it still look appealing and challenging to you? Can you multi-unit franchise? Is that something the franchisor will support?

Prepare a business plan and cash flow projection. This is, of course, more difficult with a newly established franchise system that has no trading history. In many cases the franchisor will not provide any financial information or if they do, it is limited and provided with the usual disclaimers. Any financial information provided by a franchisor should be carefully assessed to ensure that it provides for a franchisee salary as a reward for your effort. Franchisors sometimes provide ‘indicative financial data’ showing a net profit, but they have not factored in a salary for the franchisee. That does not give a true position of the financial return to a franchisee. Getting in at ground level on a new franchise system will deliver a return to a franchisee as the value in the brand develops and is more widely recognised, provided the franchisor has a viable and well managed system. What’s your risk profile? Assess your risk profile if you have a very low risk threshold, look for an established, mature franchise system. Consider the effect on your family and personal assets if the business does not succeed. 5. Have you obtained accounting and tax advice on how to structure the franchise and protect your personal assets? A business plan and cash flow analysis will be needed if you are obtaining finance to acquire the franchise. As much as you plan for success, you should also consider the risk of failure. To

do otherwise would be foolish. This means ensuring that the business risks as much as possible are separated from your personal assets. This is the area where franchisees can obtain valuable advice from an experienced franchise lawyer. Landlords and the franchisor will invariably require personal guarantees from the directors and shareholders of the company. However, it is often the case that the franchise business will be operated by one spouse and the other spouse will have his or her own business. Separation of the risk of the franchise business from your spouse or partner’s core business should be considered. Should the franchise be in your individual name, a separate company or trust? Apart from personal asset protection issues there are also tax considerations such as structuring the business to take advantage of the small business concessions on eventual sale (CGT) concessions.

Summary Business is all about limiting risk and maximising opportunity, do your research, ask questions and obtain specialist advice. In that way you will limit your risk and be able to focus on maximising the best possible outcomes. v Robert Toth, Franchise Partner, Wisewould Mahony Lawyers. He can be contacted on (03) 9612 7297 or by email on or visit




Federal Minister supports education and enhanced dispute resolution over more legislation


ood news from the Federal Government – a commitment to look at ways to make dispute resolution quicker and easier. This was the upshot of the first Small Business forum conducted by the new Federal Minister for Small Business, Senator Nick Sherry, in February. It is good news for the sector, because it points to greater confidence for existing franchisees as well as potential franchisees thinking about coming into the sector. Nobody likes conflict. But it is a fact of life – and business life – that it occurs. We all know that ongoing conflict, in personal or business life, is a drain on resources, including time and finances – not to mention emotions. The most desirable exit to conflict is the one which is quick and easy – and permanent. To have the best chance of achieving all three it is essential to address the problem quickly, before the parties dig themselves a hole. That is the aim of the dispute resolution services provided by the Office of the Franchising Mediation Adviser. In the Australian franchising sector, unlike any other business model, mediation is compulsory – and participants are required to approach with it with a constructive attitude toward dispute resolution. Australia may be the only country in the world to require this of its franchising community and it is a great feature of our, admittedly quite complex, regulatory set-up. In my view, compulsory mediation is an important aspect of providing confidence to new business owners in franchising. It is part of the reason franchising continues to grow strongly, despite falling confidence among consumers and investors in property and equities in other parts of the globe. Senator Sherry’s reaffirmation of his confidence in the way the sector is operating was welcome – especially as there continues to be some agitating for change in WA and SA.


Senator Sherry said the Government’s initiatives to enhance the Franchising Code of Conduct (from 1 July 2010) and ACCC powers (from 1 January 2011) ought to be given time to take effect, for at least this year and next. After that, he was willing to review their effectiveness to see if any further adjustment was necessary. “In the meantime, the States should butt out of what is rightly a nationally regulated sector. The last thing any business wanted was additional State regulatory compliance costs where none currently existed,” he said. At the Franchise Council, our job is to promote the franchising brand as one of the nation’s most dynamic sectors. So it should be no surprise we totally agree with Senator Sherry on his points and stand against the introduction of different rules in different States. But we don’t rest there. We are about providing ongoing education for people in the sector, to allow them to make informed choices and give themselves the best chance of succeeding in business; from the time they start, until the time they leave the sector. That is why we have implored State and Federal Governments to give more thought to what they can do to promote the growth of small business in Australia - which makes up 96 per cent of total national businesses - through better education and better investment assurance measures such as lowcost, compulsory dispute resolution. We have called on the WA and SA MPs involved to abandon their campaigns for unnecessary and potentially damaging franchising legislation that would duplicate national regulation and cost the sector and the local economies. Instead, we have argued that State and Federal Government resources ought to be directed to education and inexpensive, effective and early dispute resolution. And that is exactly what Senator Sherry acknowledged in his commitment to looking at options for enhanced dispute resolution;

Steve Wright, Executive Director, FCA

incorporating an education component. Senator Sherry said he wanted to keep an open mind to the best model. The FCA view is that the existing complementary operation of the Office of the Franchising Mediation Advisor and by the Office of the Small Business Commissioner of Victoria provides a good, successful example. It is one we have promoted to Governments in WA and SA as an alternative to heavyhanded state-based rules which are focussed solely on penalising bad behaviour, rather than taking constructive measures to cut off disputes before they have a chance to fester. The reality is that the issue is not a big one. It does not need sledgehammer resolution. Griffith University statistics show that the incidence of disputes in franchising systems has continued to run at about one per cent over the past decade. This is a number which stacks up extremely well compared with overseas statistics, especially in North America where there is no mandatory dispute resolution mechanism. The US is often cited as an example of where state-based legislation works. If disputes running at more than five times the rate of incidence in Australia (not to mention the increased litigation) is the example to follow, I’m afraid I’ve missed something. Senator Sherry is right. The Federal Government has given this a lot of attention over a long period, including by the country’s best trade practices/academic experts. And they have all come to the same conclusion: We don’t want State-based legislation and we don’t need heavy-handed intervention in franchising. Let’s focus on proactive opportunities – educating and assisting dispute resolution. That is where we can make a positive difference to the outlook of those we are encouraging to join our dynamic and rewarding sector – the new franchisees of the decade ahead. Contact the FCA on 1300 669 030 or visit



Stephen Giles, Chairman, FCA

The franchise sector continues to perform remarkably well, with the recent survey by PricewaterhouseCoopers confirming that franchisors and franchisees outperformed the Australian economy in terms of profitability and growth.


ediation continues to deliver stunning results in achieving lowcost dispute resolution, and the overall level of disputation in franchising remains very low by any fair measure; at less than two per cent. The ACCC continues to actively monitor the sector and reports relatively low levels of complaints. Federal Minister for Small Business, Nick Sherry recently stated that he is satisfied with recent reviews of the sector and the changes made to the Franchising Code of Conduct, introduced in 2010, offer further protection for potential franchisees as they conduct their due diligence. Considering this background it is hard to believe that we are facing proposals for State-based franchising legislation in South Australia, Western Australia and Queensland. Not from the Government or the Opposition via a formal legislative process, but initiated by little known politicians whose comments are high on rhetoric and low on facts. The probity of the legislative process is highly questionable and there are self-interested players behind the scenes fanning the fire in a less-than-transparent manner. It is tempting to rely solely on the compelling nature of the arguments against any form of State-based regulation but we cannot leave comments about ‘rogue franchisors’ engaging in unspecified ‘opportunistic behaviour’ unchallenged. There has been no evidence presented to substantiate such comments

and the credibility of franchising demands we call people to account when they trash-talk our sector. Credibility is everything to franchising. It is the fundamental driver behind the investment decisions of franchisees and the brand positioning of franchise systems. Greg Nathan says, from a psychological perspective, credibility means competence and integrity, or ‘being real’. Our challenge in franchising is always to be real, not just hype. Our other ongoing challenge is engagement. Although our relationships with the Federal politicians and regulators are strong and substantive, gaps have appeared in our relationships at a State level. And we have now seen how effectively interest groups can secure the interest and support of politicians and sections of the media. Although somewhat uninformed, the interest of some politicians in our sector appears, for the most part, to be well-intentioned. On reflection we have failed to fill their information gap and have allowed others to do so. The twin themes of Credibility and Engagement are central to addressing any negative perceptions of franchising and helping the franchise sector to realise its potential. The FCA is calling upon all its members to embrace these themes and join in the various initiatives the FCA will announce over the year to promote the credibility of franchising.

The recent public attacks on franchising are unjustified and have angered many in the franchise sector. The franchising giant has been prodded and the FCA intends to ensure the franchise sector rises up to its full collective height and realises its potential. The FCA believes that the sector needs to broaden and deepen its engagement with key stakeholders so that everyone understands franchising. The sector needs to personalise success and put faces to the statistics. Politicians and other stakeholders receive a lot of misinformation about franchising; the members of the franchise sector need to help them put that information in context. The FCA is calling upon its members to help educate people about franchising and feed in their contacts and linkages to ensure the FCA is not a lone voice. A number of exciting initiatives focusing on the twin themes of Credibility and Engagement will be announced in the ensuing months. I look forward to seeing you there. v Stephen Giles is a Partner at Norton Rose and Chairman of the FCA and Chair of the FCA Legal Committee. He has been involved in the franchising sector for more than two decades.




he Tax Office has been working with industry associations to develop a range of benchmarks to help small businesses, including franchisees, comply with their tax obligations. Using information from tax returns, the ATO has benchmarked the key business ratios for more than 100 industries. These benchmarks are available on their website at au/businessbenchmarks. The small business benchmarks enable businesses to compare the performance of their business to similar businesses in the same industry and provide them with guidance on what businesses in their industry are reporting to the ATO. The ATO also use benchmarks to identify businesses that may be avoiding their tax obligations by not reporting some or all of their income. Benchmarks have been developed for high, medium and low turnover ranges. By comparing your business to the benchmarks for your industry you can assess your business performance. By developing benchmarks for small businesses the ATO is making it clear what the ATO expect from businesses in an industry. In doing so the ATO is making it fairer for everyone by making it harder for dishonest taxpayers to get away with not reporting cash transactions. Businesses reporting outside the benchmarks may attract the ATO’s attention. There may be good reasons for this difference, but it may also be an indication that the business is not recording and paying tax on all transactions, especially cash transactions. If you find you are outside the benchmarks for your industry, you should work out if you have correctly recorded and reported income


and deductions for your business. If a mistake has been made, it’s important to correct the information and make a voluntary disclosure to the ATO. You should also review your record-keeping practices to ensure they meet the legal requirements. The following types of benchmarks have been developed for the small business sector:

• performance benchmarks, provide key business ratios for different industries

• cash sales benchmarks, show the ratio of cash sales to total sales for different industries

• input benchmarks, show an expected

range of income for tradespeople based on the labour and materials they use.

The recently released cash sales benchmarks have been developed using information small businesses report on their activity statements as well as results from data matching with banks to identify credit card and debit sales made by Australian businesses. The cash sales benchmarks will be used to ensure businesses are meeting their tax obligations and declaring cash income. Small business benchmarks are grouped into business categories based on the business industry codes. Example 1: Child care services Industry overview The main activities for businesses in this industry are long and short-term day care services, before and after school care services and vacation care services. These services are carried out at child care centres operated by individuals or government bodies and by home-based carers.

These benchmarks do not apply to child foster care, play centres, amusement centres and toddler exercise operations. Performance benchmarks These performance benchmarks have been developed from income tax and business activity statements lodged for the 2007– 08 income year. The main expenses for these businesses are labour and rent. The key benchmark ratio for this industry is labour to turnover. * This excludes payments to associated parties. This means that the labour percentage reflects payments made for work done by people unrelated to the owners of the business. ** For entities that have a rent expense. Entities with no rent expenses will generally have higher profit or interest expenses to cover the return or cost for owning the premises. Example 2: Toy and game retailing Industry overview The main activities for businesses in this industry are the sale of toys, games and hobbies catering for various age groups including:

• educational games • digital games and media • musical instruments • indoor and outdoor play equipment • sports equipment • hobby supplies. These benchmarks do not apply to large department stores or sporting and outdoor retailers.

“By comparing your business to the benchmarks for your industry you can assess your business performance.”

Performance benchmarks These performance benchmarks have been developed from income tax and business activity statements lodged for the 2007–08 income year. The main expenses for these businesses are the cost of goods, labour and rent.

example 1 Annual turnover range Benchmark Labour * / turnover Rent ** / turnover




$50,000 – $200,000

$200,000 – $600,000

$600,000 – $2,000,000

30% – 52%

48% – 60%

53% – 61%

7% –13%

8% – 12%

8% – 14%

The key benchmark ratio for this industry is the cost of goods sold to turnover. * This excludes payments to associated parties. This means that the labour percentage reflects payments made for work done by people unrelated to the owners of the business. ** For entities that have a rent expense. Entities with no rent expenses will generally have higher profit or interest expenses to cover the return or cost for owning the premises. Example 3: Pets and pet supply retailing

example 2 Annual turnover range Benchmark




$75,000 – $150,000

$150,000 – $600,000

$600,000 – $2,000,000

52% – 64%

56% – 66%

60% – 66%

Labour* / turnover

0% – 8%

2% – 12%

8% – 14%

Rent** / turnover

8% – 18%

6% – 12%

5% – 9%

Cost of goods sold / turnover

example 3

Industry overview


The main activities for businesses in this industry are the sale of household pets and pet supplies. Pet sales can include cats, dogs, fish, birds, rabbits and guinea pigs. Pet supplies can include pet food, cages, aviaries and aquariums. Most pet retailers also sell animal health and hygiene products.

The majority of businesses are independent operators. These benchmarks do not apply to livestock and other farming supplies as the focus is on domestic pet animals for households. Performance benchmarks These performance benchmarks have been developed from income tax and business activity statements lodged for the 2007–08 income year.

Annual turnover range




$75,000 – $250,000

$250,000 – $750,000

$750,000 – $3,000,000

Cost of goods sold / turnover

53% – 61%

54% – 64%

54% – 62%

Labour* / turnover

0% – 12%

8% – 16%

12% – 18%

Rent** / turnover

9% – 15%

6% – 12%

5% – 9%

The main expenses for these businesses are the cost of goods, labour and rent. The key benchmark ratio for this industry is cost of goods sold to turnover. * This excludes payments to associated parties. This means that the labour percentage reflects payments made for work done by people unrelated to the owners of the business.

** For entities that have a rent expense. Entities with no rent expenses will generally have higher profit or interest expenses to cover the return or cost for owning the premises. v More information about all tax office requirements and services is available from the Australian Tax Office website or by calling 12 28 66.



One Shop Wonder or

Long Standing Partner? N

o, Tú Projects is not your average one-shop-wonder, nor are we your solution to a budget fit out. The old saying holds true ‘you get what you pay for’. Shop fitting for a franchise system is not just about paying the cheapest price for your fit out, building one brand new store and never speaking to your shop fitter again. At least it shouldn’t be that way. There is so much more to it than that. The relationship between yourself and your shop fitter should replicate that of a marriage, one where both parties have a certain compatibility and more importantly have clear channels of communication and expectations. Shop fitting, for the most part is a breeze, and for us the relationship we have with our clients is one we want to keep ‘till death do us part’. There is something to be said for watching an empty space evolve into a fully functioning fit out, tiles sparkling and canopies gleaming with the anticipation of a roaring trade. Watching a business flourish and understanding how a franchise model works is exciting. Your shop fitter should want for nothing more than to be involved in your business, invest into your future and to help you grow.

Check their intent The challenge for your shop fitter should be finding alternative cost effective methods of construction (reducing overall fit out price) and finding ways to build in better time frames. This is imperative and is something we as project managers strive to achieve with every new store. The benefit you ask? A team dedicated to representing your brand,


a commitment to quality and a partner who is willing to align their business with yours and grow with you. Every fit out is proof of their capabilities as a building contractor, a reference for potential new clients and most importantly the foundation for building longstanding business relationship with you. We all know that maintaining relationships is about being able to add value to your customer. Franchise fit outs might appear be cookie-cutter style of construction but that is no excuse for your shop fitter to rest on their laurels. Every project is individual and it’s important your shop fitter is continuously providing evidence of your value for money.

Four critical elements you should look for in a shop fitter 1. Quality Build it and they will come? Not so in 21st Century retail. Today there are two types of shop fit outs: the type that you walk past, and the type that you walk in. It’s really that simple. When deciding on a shop fitter always, look at their previous project examples and of course ask yourself, “Would I walk in this store?”. Some shop fitters can be great at construction, but lack design detail, whilst others can deliver great projects but deliver over time and over budget. Poor delivery in quality and timing will most certainly result in unhappy franchisees and customers. 2. Efficiency So Rome wasn’t built in a day? Of course not and neither will your store. However it is critical that your chosen shop fitter creates, sticks to and delivers according to pre-set timelines. You should ensure penalties exist

if the shop fitter is unable to meet deadlines as these will almost certainly cause angst and financial implications to franchisors and franchisees alike. 3. Pricing Pricing should only be affected if the franchisee or franchisor changes their mind, and of course, depending on stage of production this can greatly impact pricing. Always ensure clear, defined pricing is received, progress payments are set out and penalties exist for missing specific dates. 4. Character The relationship shared between the franchisor, franchisee and the shop fitter is one of the most surreal you will ever experience. Imagine a relationship which costs you close to your life savings, is at times more passionate and stressful than your first love and is over in less than three months! Thus the reason you ensure the shop fitter you choose communicates well, is considerate of your personal views, and is willing to go the extra mile to accommodate you. Your shop fitter should oversee the project every step of the way, from concept inception to grand opening spectacular. Establishing a good working relationship with clear expectations from the beginning will make the construction process flow seamlessly, and will ensure minimal stress. Find yourself a life-partner you can trust and count on, find a shop fitter whose only interest is YOUR project. v For further information visit



Kelly Sports offers the perfect franchise opportunity for people with a passion for kids and sports.


elly Sports is one of Australia’s most successful providers of children’s sporting clinics and in-school sports programs. More than 800,000 Australian children have participated in Kelly Sports’ clinics since the Victorian-based company launched in 1994. With franchises now operating across Australia, New Zealand and the UK, Kelly Sports brand has become a trusted, recognised and respected provider of sports programs. A recent baton change at head office has seen former franchisees Jeff Fleming and Steve take over as Directors of the company. The new franchisor team of Jeff, Steve Martin and master franchisee Steve Whisker are excited to be leading the company into the future and will focus on providing optimum support to franchisees and driving company growth. Jeff, who has a sports science background, and Steve, a former professional footballer and remedial therapist, have worked at Kelly Sports since 2001, firstly as coaches, then as franchisees. “It’s obviously something that I’m passionate about and enjoy,” he said. “We are unique in that we run our programs on site, on the school grounds, and they are user paid. The programs we run are flexible and dependent on the resources and the coaches we have in particular areas, but whatever sports are being taught, our coaches are trained to make sure the Kelly Sports motto is clearly demonstrated.”

Kelly Sports motto SAFE









Kelly Sports franchisees You don’t need a sporting or teaching background to become a Kelly Sports franchisee, however some of their coaches and franchisees do include former sports professionals.


“We are looking for someone who is enthusiastic and passionate about working with children, also someone with a business background who knows how to grow a business and make it work,” Jeff said. “There is a lot of variety in the role of a franchisee. I would say around 80 per cent involves organising the programs and the coaches, and about 20 per cent is admin work. Franchisees need to be good communicators at every level. They need to be able to talk to schools, councils, parents and kids.” Jeff said he is currently seeking franchisees interested in establishing new territories in New South Wales, Queensland and South Australia. “That is where our current growth corridor is. We have set areas for all states, metropolitan and regional – but it’s dependent on when we meet a potential franchisee and where they live,” he said. Kelly Sports provides new franchisees complete training in all systems and procedures. “I conduct the training myself in Melbourne and it includes time in the office and time out with franchisees. “Once the franchisees have completed the initial training they receive ongoing training and support including zone development, recruiting, marketing and coaching training. It’s quite flexible – different franchisees need different support and we define those parameters in the development plan.”

Why they do what they do…. Kelly Sports programs are delivered by trained coaches who aim to give children of every ability a lifelong love of all types of sport, including Aussie rules, cricket, gymnastics, dance, circus skills, soccer, hockey, basketball, netball, rugby, handball, lacrosse and general ball skills.

And how Kelly Sports do it.... We do this through offering a wide range of physical and sporting skills programs to children wherever they are: in kinders, at schools, in sporting clubs, at home, at fun days and sports days, at fetes and events, before during and after school, in term time and the holidays. They want to be wherever children can play, providing a fun, safe environment for developing life skills in team play, sportsmanship and the rewards of enjoying physical activity. Kelly Sports ensures no physical contact, generally targeting primary aged children (3-12yr olds). The franchisor team see an opportunity for Kelly Sports to work together with schools by helping children become more active through Sporting Programs. They also aim to develop children’s fundamental motor skills, help prevent obesity by increasing their love for outdoor activities, and provide them with the confidence to enjoy sport with fellow peers prior to the commencement of competitive sport offered at an older age. v For further information about becoming a Kelly Sports franchisee please contact Steve Martin, Director on 03 9384 2204 or email



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n January 2003, an employee of a container services company in NSW was killed at work when an explosion occurred in a shipping container he was inspecting.

do not need to wait for an incident to take action against a senior officer, they only need evidence that due diligence obligations are not being met.

The CEO of the company, who was based in New Zealand, was prosecuted for breaching the Occupational, Health and Safety (OHS) Act by Workcover NSW. He was found guilty and convicted.

What is due diligence?

This decision issued a warning to directors and managers, including CEOs of large multinational companies or groups of companies, that regardless of their degree of involvement in the day-to-day operations of their business, that they may be found guilty under state OHS legislation for offences committed by their companies. The simple fact is that senior officers (generally those people with influence and control) have a duty of care to ensure everyone in their workplace(s) are kept safe at all times. The focus on senior officers will shortly intensify with new national health and safety laws coming into effect on January 1, 2012. Under these new laws, senior officers may be further exposed as they will be required to demonstrate a new “proactive” due diligence. Simply put, this means safety authorities


Due diligence includes actions such as:

• keeping up-to-date with health and safety knowledge

• understanding the hazards and risks facing the organisation

• providing appropriate resources and

processes to address hazards and risk

• demonstrating a timely response to incidents

• having processes in place to ensure legal compliance.

Penalties will also be increasing to a maximum fine of $600,000 and/or five years jail for individuals. It should also be noted that some safety authorities such as WorkSafe in Victoria have indicated that they will be increasing prosecutions and investigations by more than 50 per cent from current levels over the next three years. When you consider that currently there are over 40,000 investigations per year in Victoria alone, the chances of being

John Tregambe, MindAtlas Health, Safety and Environment Director

investigated will increase significantly.

So what do you need to do about all of this? Start getting ready now! Franchisors have an obligation to ensure that franchisees are provided with safe systems of work and that franchisees are shown how to use them. In addition to this, it is important to demonstrate that safety is reviewed, improved and communicated. If you have some control over the operations of your business, you have some responsibility. By providing a business system, you have some responsibility to make sure that safety is implemented and understood. There have been cases where franchisors have been convicted for incidents involving employees of the franchisee. A case in point occurred in 2003 when a major world-wide food franchise was convicted for injuries sustained by a franchisee’s employee, and in a separate incident in 1998, where another major food chain was convicted for the death of a franchisee’s employee. Therefore in some instances, whilst the employment contract may not be between the franchisor and the employee involved in

“Franchisors have an obligation to ensure that franchisees are provided with safe systems of work and that franchisees are shown how to use them.”

an incident, they may be held responsible for safety failings. Currently, the six main areas of compliance which will largely remain consistent under the new laws involve the following: 1. Identifying hazards, assessing and controlling risk 2. Providing and maintaining safe plant and equipment 3. Maintaining a healthy and safe work environment 4. Storing, using and transporting substances safely 5. Ensuring safe systems of work are in place and maintained 6. Ensuring adequate instruction, training and supervision is provided to employees and others such as visitors. Under the new laws, senior officers will be personally responsible and liable for compliance against these key areas.

as your organisation must be compliant by January 1, 2012 and some gaps may take several months to close, depending on the size of your organisation. An online diagnostic tool, based on current OHS laws, has been developed to assist organisations to understand where their current compliance gaps may be. It takes about 10 minutes to complete and will provide you with an instant result. To use the tool, go to and follow the instructions. The role of your OHS specialist should be to provide services that are aimed towards three key areas: 1. making your organisation safer 2. more compliant 3. more efficient (where possible).

Who is MindAtlas HSE

If you are not sure whether you are compliant or not, it is important to start with an OHS audit to determine your gaps. From here you can begin closing each one, targeting the largest and most significant gaps first.

MindAtlas HSE has more than 30 years combined experience in safety and training. All consultants are qualified safety system auditors and have extensive experience working in small, medium and large organisations. Current franchise clients include Clark Rubber, Tyrepower, Crust Gourmet Pizza Group and some Bendigo Bank Franchises.

Be advised, do not leave this to the last minute

MindAtlas HSE offers a rounded OHS

consulting service and solutions include:

• OHS Audits (including against national standards AS/NZ 4801)

• Customised training (online and face-toface)

• Tailored OHS systems development • On-site risk assessments and evaluation • Legislative compliance analysis • Contractor Management; and • OHS performance monitoring and management. Disclaimer Information in this article is based on the opinions of the authors and should be used as a guide only. It is recommended that further professional / legal advice is obtained before making any business decisions. v For information, phone MindAtlas Health, Safety and Environment Director John Tregambe on: P: (03) 9681 3279 M: 0408 337 326 E:


Profile: Read and E xceed

Reading Program

Helps to Bridge the Gap A

re you passionate about teaching? Are you a confident, caring, energetic person with a desire to help children reach their potential while maintaining a real work/life balance? Then Read and Exceed is looking for you! With one in five primary school-aged children struggling to meet literacy benchmarks, a new franchise opportunity has opened up which helps to bridge the gap in the reading process in as little as 12 lessons. Founder and director of Read and Exceed,

Catherine McLennan, is looking for quality educators to deliver the program throughout Australia. This opportunity offers rewarding work for teachers without the pressures of the classroom. Teachers can do what they love - teach and give children the lifelong gift of literacy, without being distracted by all the other tasks thrust upon teachers these days.

in place to provide effective recruitment and franchising.”

The Read and Exceed system delivers ‘rapid, realistic, reading results’ through comprehensive assessment strategies and a back to basics approach that concentrates on developing visual and auditory processing channels.

“I believe this program has the potential to help tens of thousands of students throughout Australia and internationally. I was impressed by the back to basics approach and the sequential development of skills throughout the program.

“Most students who struggle with the reading process do so because visual and/or auditory memory is impaired and needs work. The Read and Exceed program fast-tracks the development of the memory, which is why it works in such a short time,” explains Catherine.

“Catherine’s passion for helping students achieve ‘rapid, realistic, reading results’ is also contagious. The fact that a marked improvement is witnessed so quickly was the key in attracting me to this low cost opportunity. The Read and Exceed money back guarantee for all clients also gave me the confidence to sign up as the first franchisee in Australia. I’m sure the word will spread rapidly,” states Ian.

When deciding how best to make this program available to as many students in need as possible, Catherine decided that the franchise model made the most sense. She was fortunate to meet Sylvia and Danny Wilson, who have successfully franchised their system, Bark Busters in 12 countries. The Wilsons helped guide her through all aspects of setting up a franchise. “I believe that if you are going to ask people to put their faith in you, you must ensure you are offering something worthwhile. I am confident that all policies and procedures are


Two franchises have been sold in Sydney to date. The first in the St. George area and the second in the Inner West. Ian Ryan, the first Australian franchisee for Read and Exceed, was attracted to the franchise opportunity after meeting Catherine in 2010.

All franchisees are allocated an exclusive territory and are given initial and ongoing training in the delivery of the program, policies, procedures and marketing. Read and Exceed offer a modest start up cost as they hope to attract quality educators, not just people who can afford high entry fees. v To find out more contact Catherine McLennan (Franchisor) on 02 9520 1568 or visit


READ AND EXCEED ARE YOU TIRED OF THE STRESSES OF THE CLASSROOM? DO YOU STILL ENJOY TEACHING? READ AND EXCEED SEEKS ENTREPRENEURIAL, HARD WORKING TEACHERS. • Run your own business using a highly successful reading program • Great work / life balance • Flexible hours • Rewarding, lucrative opportunity • Full training provided.

Phone Catherine McLennan 02 9520 1568 or 0410 618 472

expert advice

Pre-entry franchise education - Learn what?! Due diligence - Do what?! Julia Camm, Corven


o, you wanna be a franchisee?

Being a success in anything, including being a franchisee, all comes down to what you do. Did you know the great aim of education is not knowledge, but action? I didn’t say that, a darling friend of mine Herbert Spencer (British social philosopher from two centuries ago) did - and it’s so true! We may learn stuff through education and experiences, but it is what we do with that knowledge that is the kicker. How does this relate to you, as you start on your franchise journey? Well, it means that you are accountable for your own education and learning before you enter into a franchise arrangement. I invite you to own your actions based on what you learn before you become a franchisee. Good pre-entry franchise education and due diligence will deliver a highly informed decision and good working relationships with your franchisor, team and customers. Undercooked preentry franchise education and due diligence manifest themselves in weird, wonderful and worrisome ways and are evident when a franchisee says ‘I didn’t know that’ or ‘No one told me!’ or ‘That’s the franchisor’s responsibility, isn’t it?!’ Bit tough, aren’t I? Perhaps. But I have your best interests at heart and want you to succeed. When you combine pre-entry franchise education and due diligence they


result in your confident decision to invest in a franchise business. But what drives you to consider franchising in the first place and how does it impact pre-entry education and due diligence? What is pre-entry education and due diligence anyway?! To help your success, and answer these questions, I want to share with you some of the key findings from our 2010 research study on pre-entry education and due diligence. Key finding number one: Prospective franchisee motivation drives the extent of pre-entry education and due diligence and ultimately, the decisions they make. There is a spectrum of factors that drive individuals to consider entering into a franchise business opportunity. At opposite ends of the spectrum are the decisionmaking factors of necessity and opportunity. If you believe you have limited or no better employment alternatives and view franchising as an immediate source of income and security, with decision-making, direction and predictability all taken care of - then you may be a necessity-driven prospective franchisee. If acting out of necessity, you may be strongly focused on income potential and demonstrate a greater sense of urgency to secure a franchise. You may want to speed through the franchisor’s recruitment process as a means of securing immediate income and cash flow benefits while

heavily relying on the support and brand security of the franchise system. Necessitydriven prospective franchisees may make short cuts in pre-entry education and due diligence, so to shorten the time it takes to secure a franchise. And, more dangerously, you may stretch the truth a bit in regards to demonstrating your understanding of franchising, the extent to which you have sought professional advice and your current capabilities - all out of necessity. At the other end of the spectrum, if you are considering franchising out of opportunity, you will have other business and employment alternatives and it is simply a matter of determining which option will deliver the return, challenge or outcome you desire. Opportunity-motivated prospects may consider a decrease in salary or current income in favour of a lifestyle change, greater self-direction or speedier return on investment. During pre-entry education and due diligence, opportunity driven prospects choose to investigate the strategic elements of the business, such as concept sustainability, speed of return on investment and ability to maximise market share. You may be acutely aware of your current capabilities and are looking to partner with a franchise system to leverage and achieve personal goals. Are you acting out of necessity or opportunity?

Key finding number two: The what, why and how of pre-entry franchise education. Our 2010 research study found that pre-entry franchise education is the learning process that occurs prior to due diligence and allows prospective franchisees to gain knowledge of franchising not a specific franchise system. In the words of our participants, pre-entry education aims to: “...make a prospective franchisee aware of the respective roles, rights and responsibilities of franchisees and the franchisor; enables them to prepare a business plan; equips them to compare various franchise opportunities as to the likelihood of being a successful business and likely return on investment and earning potential.” Pre-entry education for prospective franchisees aims to increase awareness of your own willingness and abilities plus learning about franchising. When combined, these result in your ability to demonstrate knowledge. Our study of just over 1100 people from around the world found that 71.3 per cent believe that pre-entry education influences highly informed decision-making.

Pre-Entry Education Checklist Step 1: Assess Yourself

r In 25-words or less, what are your motivations and goals for being a franchisee?

r Are you willing to accept the governance and compliance requirements for small business owners?

r Are you willing to accept your industrial relations and workplace safety accountability as a small business owner?

r What would disaster look like and how

r What are your top ten current skills? r What is your approach to problem solving? Can you think on your feet?

r What skills do you need to own, operate and manage a franchise business?

r How would you rate your English language, numeracy and literacy skills?

r Are you willing to learn new ways of owning, operating and managing a business?

r How would you rate your ability to interact with strangers, cold calling, sell and deal with complaints?

r How would you rate your financial management and report analysis ability for small business owners?

r How would you rate your ability to recruit, train, motivate and manage employees?

r How would you rate your ability to manage time, set priorities and create goals?

r What information does your family need to support your decision to consider being a franchisee?

r How will franchising help you achieve your goals? Step 2: Participate & Source Information

r Register, attend and participate in one of the pre-entry education programs for prospective franchisees currently available. We recommend: — ‘Buying a Franchise’ Pre-Entry Franchise Education Program <> — Introduction to Franchising seminar <>

would you recover? How much are you prepared to lose?

— Eyes Wide Open seminar <>

r What would the impact of a new financial

r Have you visited the Franchise

commitment be on you, your family and current lifestyle?

Council of Australia’s website? <>

r Have you visited the franchise section of the Australian Competition & Consumer Commission’s website? <>

r Have you visited the following websites: — Franchise Relationship Institute <> — Asia-Pacific Centre for Franchising Excellence <> Step 3: Demonstrate learning

r Can you clearly define what the concept of franchising is?

r Finish this sentence: The purpose of the Franchising Code of Conduct is ...

r Finish this sentence: The top five benefits of a franchise agreement are...

r Can you explain what your rights and responsibilities will be as a franchisee?

r Can you explain what a franchisor’s rights and responsibilities are?

r In your opinion, what factors make a great franchise system?

r In your opinion, what factors make a great franchisee?

r In your opinion, what factors make a great franchisor?

r Can you produce evidence that you have completed one of our recommended preentry education programs? Key finding number three: The what, why and how of due diligence. Our study determined that due diligence is the sourcing, verification, analysis and evaluation of the information provided by a franchisor on a specific business opportunity. Due diligence encourages prospective franchisees to make an informed decision by: “ ...thoroughly investigating the specifics of the franchise opportunity including size of the market, business potential, and suitability


expert advice

of the franchise opportunity...assessing a franchise opportunity to verify information provided by the franchisor [and] determine financial capacity to effectively establish and operate the franchise.” Due diligence will be the first time you will be interacting with the franchisor and there are times when the pace is controlled by legal and regulatory requirements, the franchisor and additional external factors [such as site availability and access to finance].

Due Diligence Checklist Source Information

r Do you have your own copy of the Franchising Code of Conduct?

r Do you have a copy of the current disclosure document of the franchisor?

r Do you have a copy of the franchise agreement and all related documents?

r What are the rules, standards and procedures of the franchise system? r Have you obtained and do you understand all associated start-up costs and ongoing expenses?

r Are you able to complete a historical financial analysis and complete a reasonable forecast?

r Have you obtained research, outlining the demands and opportunity of the site or territory?

r What tools, training and talent does the franchise system provide?

r Have you seen a copy of the operations manual and training guides?

r How is non-compliance managed in the franchise system?

r What initial and ongoing training is expected?


r Have you spent time on-site with current franchisees in their business?

r Have you engaged a professional, experienced franchise lawyer, accountant and banking specialist sourced from the Franchise Council of Australia’s directory? <> Verify Information

r Have you validated the information provided by the franchisor with experienced franchise professionals – lawyer, accountant, financial and banking specialists?

r Have you interviewed at least 30 current and past franchisees?

r Have you sought professional advice on the long term supply and demand for the products and services of the franchise?

r Have you assessed the viability of the franchise system and how it will suit your needs, in terms of financial benefits, working hours and work/life balance? Analyse

r Have you created a responsible and reliable business plan, including an identification of risks and contingencies, opportunities for growth and expansion and ultimately, exit?

r What is your profit plan? Do you have easy access to finance and capital?

r What would life be like as a franchisee? How will that impact your health, wealth and lifestyle?

r What information does your family need to support your decision to be a franchisee? Evaluate

r Now that you have verified and analysed the information provided by the franchisor, together with your own learning and

experiences of the franchise does the franchise opportunity meet your needs, capabilities and goals?

r Are you willing and able to accept the role and responsibilities of being a franchisee?

Ready for some tough love? Are the items on these checklists all a bit too hard? Then perhaps you’re not ready for franchising? Pre-entry education and due diligence will give you the tools, insight and information you need to make an informed decision that will impact you and your family. If you choose to make short cuts, think you know it all and rely on the information of others without verifying it, then perhaps you’re not ready for franchising. Pre-entry education and due diligence will help you determine if a franchise system is good and that the opportunity is good for you. From there, it’s about choice and acting on what you have learnt through education. About the author: Julia Camm is founder and lead consulting academic of Corven and since 1995 has juggled full time consulting in franchising with an academic career in workplace learning. In 2006, Julia was appointed by the FCA to establish the Women in Franchising Network. She is currently undertaking doctoral studies on how franchisees learn. Corven’s Franchisee Commons: We have created an online space where prospective franchisees can access news, views, tools and links to additional resources to help them make an informed decision. Simply visit Corven’s Franchisee Commons at <>

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expert advice


Peter Buckingham, Managing Director, Spectrum Analysis


e are often asked when thinking of site selection, what weighting do you place on the physical site attributes compared to the demographics and other ‘locational’ items? Before trying to answer that, let me explain the main groups of factors that we believe come into play:

Physical site factors

Demographics, both residential and business These factors are ones you cannot visibly see. From a population view, these include such areas as how many people live in the immediate area, family type, age, income and ethnicity to name a few. Much of this information can be found on the Australian Bureau of Statistics website under Census Data and Quickstats.

These are the things you can physically see, measure or count when at the location – size of the store, visibility, access, proximity to car parking, estimate of people walking past – busy, medium, quiet, and other items that can be part of a site survey.

Business demographics can also be measured such as how many people work in an area, and what type of employment is most dominant. For simplicity, think in terms of white collar to blue collar, and what we call grey collar (in between).

Shopping centre or shopping strip factors


If a shopping centre, then the size, called, GLAR (Gross Leasable Area Retail), MAT (Moving Annual Turnover), and what precinct you are looking at, are most important. If a shopping strip or homemaker centre, how does that rate to other strips and centres you are considering?


This can be either a positive or a negative. In many cases being in the same precinct as others can be an advantage – eg like being in a food court in a shopping centre or part of a homemaker centre, or it can be a negative, such as you may not want a very similar product retailer within three kms. Different businesses

types can have very different effects.

Other categories I have not tried to include everything that can come into play with different business types, such as traffic flow, side of the road, service roads, levels within a shopping centre, and many, many other secondary factors. They can have very different levels of importance to different business types.

Impulse vs Destination Before selecting a site, you need to think in terms of how your product rates in terms of impulse versus destination. If you think of it in terms of a line, where do you sit on that line? High Impulse Low Destination

Low Impulse High Destination

The more it is in terms of high impulse, low destination, then the more important it is for the physical site factors, as it normally will be more about attracting passing traffic, making quick decisions. The more it is low impulse, high destination; the more demographics will come into play.



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expert advice

“Before selecting a site, you need to think in terms of how your product rates in terms of impulse versus destination.”

High impulse items High impulse items are usually low cost, spontaneous purchases such as buying a carton of milk, a packet of cigarettes for a smoker or a newspaper. You may make some decision where you go, but convenience normally drives this purchase. When you look at the most high impulse business you can imagine, think of a busker. In this case, they are very mobile, and are able to move to the best traffic flow at no cost, other than moving their instrument and case and walking to the other side of the pavement or whatever. As the cost of the goods you are purchasing increases, you move further along the line towards low impulse/high destination.

High destination purchases If the goods you want are reasonably expensive, and you have already pre determined where you will buy it from, then that is a high destination purchase. If you want a specific type of car such as a BMW, then you will find and go to a BMW showroom.

Giving a value to this impulse versus destination ratio Your business can normally be addressed as x% impulse; y% destination and I shall give some examples. Busker

100% impulse

0 % destination

Selling petrol

80% impulse

20% destination

Selling small electrical goods

70% impulse

30% destination

KFC or other fast food

60% impulse

40% destination

High class restaurant

20% impulse

80% destination

Selling plasma screens

20% impulse

80% destination

Selling BMW’s

1% impulse

99% destination


As you can see, the more premeditated the purchase, the higher the probability your customers will look up where they want to go, not just spontaneously make a purchase from the first store they see.

The Decision The higher the impulse value of the goods you are selling, then the more importance to be in a highly visible, high traffic location. If you are a very strong destination product, then you can take a more back street approach.

An exclusive restaurant that has a great reputation and word of mouth tells people how good it is can be in a lower rental street or area, as the public will find it and come to it. A quick serve restaurant such as McDonalds or KFC must be in a high impulse area, be it in a food court or on a main high exposure road.


Factors we discussed above, I would consider in this sort of ratio (level of importance (*see table below)); The rental you pay for a property is probably defined by the owner’s view on whether the premise is on high traffic flow and high visibility. In shopping centres, most stores have a different rental per square metre depending on the shopping centre management’s view on these factors.

Consider what you are planning to sell, and think in order of importance, the factors you are going to consider for making that all important site selection for your future. Select well Grasshopper! v

What you need to do is pay the appropriate rental for the appropriate store, and if you have a high destination type product, then you do not want to be paying top rental for the peak corner in the centre. If you are a high impulse product, then you do need high passing trade, or you will not sell your goods. No point being down at the back of the


shopping centre paying cheap rental if you have a high impulse product such as phone cards, sandwiches or other food items.

Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Melbourne based mapping, demographic and statistical consultancy. Peter is a Fellow of the FCA and a Certified Management Consultant. Spectrum specializes in assisting clients with decisions relating to site selection and territory planning, using various scientific and statistical techniques. To contact Peter email or call on AUS (03) 98826488.

Physical site factors

Shopping centre or strips factors

Demographics Competition




Selling petrol





Selling small electrical goods





KFC or other fast food





High class restaurant





Selling plasma screens





Selling BMW’s





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PROFILE: Mini Maestros

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WITH MINI MAESTROS “I think Mini Maestros is wonderful, not only for the great way it teaches musical appreciation, but also for all the other aspects such as sharing and following instructions.”


o says Katherine, mother of Isabella who attends a two to three-year-old class. Mini Maestros is a uniquely Australian franchise business that provides music education classes to children from six months to five years of age. It is a fun music education program for babies and pre-school children which explores a wide breadth of musical experiences. With franchises in Melbourne, Perth and Sydney, Mini Maestros presents a flexible and rewarding franchise opportunity for sharing the magic of music with young children. Children love Mini Maestros because they have fun while they are learning. Singing, dancing and playing percussion instruments form part of each lesson. Puppets and props are used to engage children and stimulate their imagination. Adults attend classes with children so that they can share in the enjoyment of making music. Parents and carers love Mini Maestros because they can clearly see their children’s skills developing as they progress through the

program. Classes improve children’s listening skills and develop speech and vocabulary. Children learn social skills by working with others and their physical development is encouraged through movement activities and dances.

an innate sense of musicality and strong interpersonal skills are often suited to the job.

Franchisees love Mini Maestros because they get to sing, dance and have fun all day! So many people have dreamt of a career where they get paid to share their passion for music with others. This is it! Mini Maestros also offers franchisees an attractive work/life balance. Classes run during school hours and school terms, making it a particularly family-friendly business for those with school-aged children.

“We conduct comprehensive training courses for our franchisees which cover the Mini Maestros philosophy and teaching methodology, each term’s programs and class and franchise administration.”

Mini Maestros’ success has been built on a tried and true education and franchise system, specifically developed for Mini Maestros.

“A supportive and intuitive administration tool is important, but what I like most about our intranet is that it allows our franchisees to share experiences and ideas and operate as one team on a united mission,” Bruce said.

Jennifer Smith, Mini Maestros’ music director, says: “We take pride in the fact that our program is fun, has a strong educational foundation that parents appreciate, provides sequential skill development, provides experiences which enhance children’s overall development and is uniquely Australian”. All franchisees and employees follow the same set of lesson plans. This ensures consistency in presentation. The intention is that on any given day, children in a particular age group will be receiving the same lesson, regardless of what venue they attend. Mini Maestros teachers generally have qualifications in early childhood studies and/ or a music degree. However, those with


“Rigorous franchisee selection and adequate up-front and ongoing training is paramount,” says Bruce Fethers, Mini Maestros Managing Director.

One special feature of the Mini Maestros franchise system is its web-based enrolment and communication system.

Mini Maestros offers sophisticated education and administrative systems, but product acceptance is the key. “Ultimately it is the smiles and the laughter of the children as they learn the magic of music which matters most,” says Jennifer. Trista, from a three to four-year-old class sums it up: “I like going to Mini Maestros with Nan and Pa. We roll the balls, I wiggle my hips, I spin around and I love it so much.” v For further information about becoming a Mini Maestros franchisee contact Phil Splitter, Franchise Development Manager, on 1300 786 557 or email















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Mini Maestros offers fun and educational music classes for babies and children aged 6 months to 5 years. As a Mini Maestros franchisee you will nurture childrenâ&#x20AC;&#x2122;s innate curiosity in music. We are committed to providing fun and stimulating musical experiences through participation in singing, dancing, games and playing percussion instruments. For more information call 1300 786 557 or register your interest on-line at

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expert advice


Marcus Salouk Director, Scancorp


usiness owners looking to divest must ‘commit to the process’ and make the necessary changes to ensure the best sale outcome. They must avoid making the most common mistake made by small and medium business owners by treating their business like a residential property for sale. Owners of privately held businesses often go about divesting in the same way they would sell their house and I have identified the large privately held business sector as offering unique challenges. With less complexity, very small businesses can generally be acquired with lower levels of analysis and due diligence. Larger businesses especially public companies have higher levels of governance transparency. It’s the companies in that middle ground of around $3M to $30M enterprise value that require the most preparation prior to divestment. A small business is an alternative asset class and is purchased based on its performance and strategic fit. Business owners shouldn’t expect buyers to just wander through the business until they receive an acceptable


offer. The successful sale of a business requires significant preparation and analysis. Business owners must commit to the sale process. In the lead up to a business sale we often find that businesses need to undergo significant changes to better prepare them for market. For a small business owner who has run a commercially successful business for many years the idea that they must modify their business systems for sale can be difficult to accept, but this is sometimes vital to ensure the best result. In some cases we’re approached by owners who are keen to sell immediately but whose business is not yet in shape to market. We work with them to establish a strategy to make the changes required to optimise the value of their business. Having a strong business plan and transparent systems were also crucial elements to achieving strong sale value. Business owners need to prepare updated and accurate financial records and undertake a complete audit of all assets. It’s also important to properly systemise the business

by documenting all key processes. These measures ensure quality and efficiency and assist greatly in the transition of the business to the new owner, which increases the overall value of the business. I also recommend succession planning strategies be put in place prior to entering into the business sale process as buyers are often reluctant to take on a business that relies on the knowledge of just one individual. v Scancorp are a leading business brokerage firm based in Brisbane, specialising in sales of franchised businesses. Scancorp have been working in the field for almost 25 years and have sold franchises including Gametraders, Pirtek, Swimart, Hell Pizza and The Coffee Club. They are experts in helping business owners to systemise their business, prepare a business plan and prepare businesses for sale. Phone: (07) 3902 2400 or visit

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Franchisee In Action: S tufflers


A ‘mum friendly’ franchise that’s child’s play Sharon Carter, a busy mum of four school-age children, is up to her ears in ‘stuff’ as one of Australia’s first Stufflers franchisees – but she wouldn’t have it any other way!


tufflers, a soft toy making system, is tipped as the next big thing in childrens’ party entertainment.

With the invention of the ‘Fluffenstuff’ mobile stuffing machine, Stufflers is able to take the soft toy making experience anywhere that children are, including homes, child care centres, kindergartens, schools and shopping centres. Sharon says she had no hesitation in jumping on board to be one of the first Stufflers’ franchisees because of her knowledge of franchisor John Newton, who also runs the Jumping J-Jay’s franchise. “I had absolute confidence that this would be successful because I was aware of John’s background with ‘children friendly’

businesses and I know what a smart operator he is,” she said. “Also, it wasn’t too expensive to buy into, so that was another reason.” Sharon bought the Western Sydney territory in August last year which covers the area from Blacktown to Mt Druitt. She said she was ready to go into business for herself when her youngest child was at kindergarten.

is in sales and customer service in the pharmacy and retail sectors, began to look for something that she would be able to do during school hours that would fit in with her family life. “I’m very much a people-focussed person, so I wanted to do something along those lines,” she said.

“My children are aged 11, 9, 7, and 5 - the youngest is in grade one this year.

Sharon says that Stufflers ‘ticks all the boxes’ because she is able to manage her workload during the school hours and there is little or no weekend work.

When he was in kinder last year, I was helping my husband with his business but I must admit I was getting a little bored and wanted to do something for myself.”

“The Stufflers ‘Fluffenstuff’ machines are so safe and well-designed they are able to be self-operated by the client following a brief and basic training session.”

Sharon, whose previous work background

Sharon says it’s ‘child’s play’ to make a Stuffler. “You take the bear/animal skin, insert it on the machine and press down on the foot pedal and it comes to life. A Stuffler is a great keepsake that kids get to take home after the party.” Sharon says this system is another advantage of Stufflers because it means there is little or no weekend work. “For weekend parties, customers usually pick the machine up (or for an extra fee we can deliver the machine) on the Thursday or Friday, then it is returned on the Monday or Tuesday. So there’s no need to actually work on weekends – which is when I want to spend time with my kids.” Sharon said local area marketing is also a very important part of the Stufflers franchisee role. “As part of the initial training, I had a full day on the road with a Stufflers marketing manager. It was fantastic. We visited child


care centres, schools, party shops etc, talking to people about Stufflers and offering the programs we do. We got quite a few bookings from that day and it showed me the potential out there for further bookings.” Sharon says that once she had received a few bookings, word of mouth and referrals soon helped build the business. “We found that we’d get a booking at a child care centre and then we’d get party bookings from that.” Sharon has eight machines in her business and says she was provided with intensive training which included the operation of the machines, how to do pick-ups and deliveries, how to receive your bookings, payments, invoices, stock ordering and how to keep up with minimum levels. “I am busier now, however it’s not making me tired or stressed - it’s something I’m happy to do.” With four children at home and eight bearmaking machines, Sharon certainly has a lot of soft toys to pick up. “We have bears everywhere! At last count they had at least three each,” she laughed. “The kids love it. We actually had a Stufflers party here for my daughter’s birthday recently and it was great to actually experience firsthand how it all works at a party level.” Sharon works about three days a week, spending two days on the Local Area Marketing Program, created by John Newton. “At the moment I’m probably spending a little more time on the marketing side of things because I’m building the business.” She said the favourite part of the job is when she goes back to locations such as child care centres or schools to pick-up the machines and she sees the children with their bears. “You see the kids walking around holding their bears. They look so proud because they know they’ve made it themselves.”


Franchisee In Action: S tufflers

About Stufflers

brand has hit the ground running.

Stufflers is a concept that allows children to create their own custom made ‘teddy bear’. It is incredibly popular in retail stores throughout the USA. It is now available in Australia, with the Stufflers mobile bearbuilding franchises ‘bringing the bears to you’.

“With our history of franchising, I know the only way to be local and to target local for a home-based business, is to have local franchise owners.”

Stufflers is owned and operated by John Newton, the creator of Jumping J-Jays, the largest inflatable amusement company in the world, with offices in Australia, China and the US. “Catering to a children’s party or children’s activity has always been a niche industry and a growing industry,” says John. “More money is being spent on kids entertainment than ever before. Jumping J-Jays created the jumping castle market back in 1997 when it was a huge treat to have a castle in your backyard. Stufflers will be the next big event at parties and all the guests get to take home a unique friend that they stuffed themself.” John said his new brand took two years to create from initial concept to the opening of its first two locations. “We officially opened Stufflers in Australia in July 2010, but with 14 years of marketing and infrastructure already in place with Jumping J-Jays, the new


Stufflers currently have two franchises and one company location servicing the entire Sydney, Brisbane and Gold Coast metropolitan regions. John has designed this franchise to fit around the ‘stay at home mum’. “I have really promoted this franchise for a mum at home who wants to return to the workforce in her own career-based business, while having the flexibility of running it from home. Even though most of our parties are held on weekends, the local franchisee does not usually work weekends. All the machines are picked up or delivered during the week to allow a great quality of life with the family. As part of the franchise the franchisee needs to spend two midweek days a week rolling out the Local Area Marketing Program and that in itself fits around the kids and school. “It is all home-based and mobile. Just a regular family car is required. The equipment and stock will take up a single garage at your home.” John is confident that Stufflers will prove to be just as successful in Australia as Jumping J-Jays.

“Last year, the $600 million dollar bear industry dropped from $800 million two years ago, due to the recession. So why are parents still spending an average of $70 per bear at a retail store when America is in such a bad economy? It’s simple. We do it for our kids. Kids need to be entertained, kids like to have time pieces that they have in their life and kids need to be amused. A child making the bear is as much a part of the experience, as is the parent helping the child to make the bear. “So we built the system, we built manuals, we handmade the machines, we designed the skins and the clothes. We purpose built the Local Area Marketing Program for franchisees. We designed the marketing material and we built the online interactive website and we did it from our love of the industry and good thorough research. “Yes Stufflers is a new franchise but its systems are solid and its background and managements are solid. It is an industry that will grow in Australia.” v If you would like a Stufflers event at your home call 1800 STUFFLERS (788335.) If you are looking at purchasing a franchise in Australia contact the exclusive agents, The Franchise Shop on 1300 139 557 or email

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Business going “swimmingly” for PoolWerx Franchise Perth locals Ian and Irene Hughes first bought their PoolWerx franchise seven years ago, and their business has grown from one mobile van to four retail hubs* with a combined turnover of $1.5million. Ian and Irene have received numerous accolades for their business success, including PoolWerx Franchisee of the Year 2010. “There’s no doubt we’ve put in the hard work to get where we are, but we’ve also seen the rewards thanks to the PoolWerx system. We have a loyal customer base of both residential and commercial clients, our profits have increased every year and we’ve been able to create a very comfortable work life balance that suits the needs of our family.” “Being in a franchise system gives you a solid foundation to build your business on, as all the processes are already available for you. Being a PoolWerx franchisee isn’t just a job; it’s a career path and one that can be very rewarding once you dive in!” Call PoolWerx today to discuss your next step on 1800 245 447 or visit Irene & Ian Hughes


(*Ian and Irene co-own two of their four retail hubs with other PoolWerx Franchisees)

e xpert ADVICE



s a franchisee, your franchisor has most likely not provided you with a suitable, efficient or income producing system for setting and controlling your roster. Many franchise systems do provide a form of staff roster program, either manual or on-line, but a great majority of these that are included in the franchise package are either impractical or well below the standard of other systems that are available.

Often, in the case of rosters, ‘good enough’ is often the catch-call for franchisors as they are also unaware of how far modern roster systems have come. The franchisor will insist, however, that to maintain the highest level of profit possible, you must keep your wages bill to the lowest effective level - but then they do not supply you with the tool to accomplish this. In most cases you have to wait until the following week to see what your wages were and then divide that figure by the turnover to see how well you did at maintaining the required 23 per cent, or whatever percentage applies to your business. It has been said that one of the least


enviable jobs in a business can be setting and maintaining the roster. When you have a number of staff, part time, full time, casual, permanent part time and all the combinations, juggling everyone’s ‘needs’, ‘wants’ and ‘preferences’ can certainly be a major headache to every manager.

Trying to set the roster with assorted pieces of paper, emails, and letters from parents requesting time off or requesting changes to their availability, is daunting. The more staff you have the more difficult it begins to get. And, once the roster is set, it does not mean that you can now relax and expect that your staff will comply with what is expected from them. Monday morning is usually the first sign of disruption. It invariably comes in the form of a phone call from a mum, husband or flat-mate to say that one of the staff is sick (code for hung-over?) and can’t come to work. Now you will need to phone around to find a replacement. You will either get unanswered calls, mums, boyfriends or the cat, or, if you are very lucky, you may even get the person that you actually tried to phone, only to be told that she is sorry, she can’t help

out as she is at Uni all day. But it does not need to be this way. There are a few new on-line roster systems that address most of these problems. One, Roster Portal, developed by an IT graduate at the University of Queensland, who paid his way through uni by working in a Donut King store, has developed a fantastic system that I have had the pleasure of reviewing. This particular on-line system will tell you how much your wages will be for each day as you set the roster and, if you want to put in estimates of your daily takings, it will give you this as a percentage. At the end of the week, depending upon what payroll system you have, it will very easily export this information into MYOB, Quicken, etc. saving a considerable amount of time for most business types. It simple. One click of a button sends out each person’s roster for the week as a text message on their mobile phone. This eliminates all those time-wasting phone calls asking again “When am I due in?” or repeated visits to the shop to look at the roster on the wall, and

“Trying to set the roster with assorted pieces of paper, emails, and letters from parents requesting time off or requesting changes to their availability, is daunting. The more staff you have the more difficult it begins to get.”

having a disrupting and time-wasting chat with other staff members while they are there. It also allows staff to view their roster, update contact information and request leave, or adjust their availability in advance for approval by the manager on their computer, iPhone or Facebook. This system also has an excellent notice board facility to alert staff to promotions or staff information. Some businesses use this facility to great advantage eliminating some staff meetings. A roster that once took up to two hours, and more, can now be done in five to 10 minutes. The manager can automatically super-impose last week’s roster with the diary and availability pages and instantly – a new roster. It’s simple, effective and stress free. The manager can also see, with the movement of the cursor, personal notes on each staff member so there’s no need for you to try to remember all of the messages and memos that you have been inundated with over the months. All of these features have had a secondary, but

very important side-effect. Staff ownership of the roster has increased significantly for users of this system and staff job satisfaction is noticeably higher. Have you ever worked out the cost of replacing staff? Advertisements, interviews, reference checks, training, disasters during training, lost uniforms and more - it just keeps adding up. Staff discontent over the roster is one of the most common reasons for staff moving on. And what about that Monday morning ‘can’t work’ phone call? Easy, with a few clicks on the computer a personalised text message is sent to all, or to selected staff members, notifying them that there are some hours available. You have a record of all messages sent and a response is usually obtained instantly. It seems that sending a text message can be done during a lecture without being noticed, whereas a phone call from a lecture room is taboo. What is even more surprising is that the cost of the Roster Portal system is almost insignificant compared with the cost savings that can be obtained. Franchisee’s hours are reduced, wages’ budgets set and achieved,

stress levels reduced, staff ownership and satisfaction increased and all for the cost of less than a cup of coffee a day. As a franchisee you need to look at one of these on-line roster systems which will benefit not only you and your bottom line, but ultimately the whole franchise system will become more effective and prosperous. As a franchisor, you need to look at this system if you are genuinely interested in maximising the profits of your franchisees and, reduced group prices for franchise systems may apply which makes it an even more attractive proposition. Their site is an excellent starting point and they seem keen to give people an obligation-free guided tour through some of the features. v Colin Mackie is the CEO of Enterprise 21 which has been involved in the franchising sector for almost 25 years. Over these years he has been a franchisee, franchise broker, franchisee selection consultant, advisor and has built a number of franchise systems into successful franchise businesses. He can be contacted at


e xpert ADVICE


Jack Sakalis Director of Operations, BDC


he reason we buy a business is to grow it and improve on the initial investment we laid out for better returns.

The unfortunate problem we all have is that we can NEVER retrieve the money once it has been spent.

In this article we cover off some very important points on maintaining the value in your business and, most importantly, controlling the costs which impact the value of your business.

One of the important points I try to impress on business owners is to set a target and try to achieve it on a weekly basis. In the past I have seen many companies measure things annually or quarterly. The reality is, taking such a long term view means you don’t have control.

Wages Wages are one of the most variable components in a profit and loss statement and one that can have a dramatic affect on the value of your business. Over many years dealing with franchisees and business owners many people have come up to me at the end of the financial year and said: “Mate, we haven’t made any money this year.” My first reaction is always to ask if they know what they spent on wages that year. Their response is inevitably to recite a figure straight from their accountant, or to say: “We’ve been operating at 25 per cent but the franchisor said we should be at 20 per cent.” Let’s examine this further: For a $1 million business, operating at just five per cent over the suggested wages guideline is costing that business $50,000 on the bottom line in wages alone.


Returning to the previous example, for a store turning over $1 million per annum the weekly takings are $19,230. To keep wages at the target of 20 per cent of turnover means a spend of $3,846 per week. When planning and executing your rosters you must set some basic rules to protect you from over-spending. To do this you need to fully understand how your business performed last year and how it has been tracking in recent weeks and months. For example, if a business had sales of $18,200 over one week last year and is currently tracking 4 per cent up on last year, then you can make an educated estimate that sales will sit around $18,928 for the same week this year. This knowledge then allows you to construct a roster for the week with a wage bill of $3,785.60 (20 per cent).

There will always be variables involved and staffing issues, but if you manage to achieve 75 per cent of your weekly estimates then you will have better control of wages costs by the end of the financial year. There are various templates available out there that will help to deliver the exact wages costing and control for your business.

Stock Stock is another variable which, when controlled and managed correctly, can add value to your business. Whether your business moves $4,000 of stock per week or $20,000, you need to fully understand the movement of your stock. We are lucky today because we have the technology to monitor the movement of stock. This in turn helps to identify which stock moves quickly and which moves slowly. With your fast moving stock, you need to make sure you take every opportunity to move it even faster. The old adage ‘stack them high and watch them fly’ always applies. If you are in retail, this means identifying the number one piece of real estate on your floor and ensuring the offer is clear, simple and presented to the consumer. With your slower stock you need to bite

DD franchise ad 230x55 v2 2009

the bullet and move the stock on as soon as possible. Too many businesses put slow moving stock away in the storeroom then have to handle it two or three times during the year, and then bring it out again for the following year. WOW! What a lot of wasted labour! Keep in mind that you have already spent time putting this stock out on the floor when it arrived and you have paid for this stock, normally within 14, 21 or 30 days. By reducing the stock earlier rather than later, once you have identified that it is a slow mover, even if you only get the cost of the item back, you will be a mile in front of where you would have been, had you put the item into storage. Understanding sales to stock ratio is one of keys to keeping value in your business. This has a direct impact on your daily cash flow so it is crucial that you don’t over-order and that you keep the dollar level of your stock high. It is important to discipline yourself, and your team, to have a system in place that works for your business. You can have all the latest technology in the world or you can manually count your stock, but you must have something in place for your business to monitor the stock movement.

Don’t fall in love with your business Over the years I have witnessed many business owners falling in love with their business and unfortunately it comes back to bite them hard. The true art in any business is identifying the correct time to sell. What do I mean? Let me give you a classic example: “I brought this business for $300,000 and have had it for six years, my wages have gone up, my cost of goods have gone up, my rent has gone up and I have worked my backside off doing over 80 hours per week. I am not selling for any less than $450,000.” The reality of this business and how it has travelled over the last six years are as follows: When the business was bought it indicated a

$100,000 net profit per annum, so the owners paid three times the bottom line. At the time this was a fair multiple of the return. In the last six years sales have gone up, costs have gone up and the bottom line has increased to a $120,000 per annum. If we assume that the owner has been offered the same multiple for the sale, it would be fair to say that the business is now worth $360,000, again three times bottom line. But the owner has put his blood, sweat and tears into this business and he has the mindset that: ‘I am not giving this business away, my six years is worth more than $60,000’. In this instance the owner renewed the lease, the rent increased, the other variables increased and he spent another $100,000 updating the store. No doubt he now feels the store owes him even more. For a business owner, indentifying the right time to sell can be tricky. In some instances you may sell the business for less than what you paid but it has to be for the right reasons. It has always been one of my golden rules that it is better to sell a business and bank the dollars than over-borrow and create more problems. Keep in mind you can always buy back into business even if you have sold for more, or less, than you would have liked. Finally, and most importantly, don’t fall in love with your business! If you keep looking after its value and sell at the right time and you will end up in front every time. v Jack Sakalis has more than 27 years of retail experience. He has owned and operated family businesses and has held senior positions with Coles, Myer, Baskin Robbins, Wendy’s and Cookie Man, including franchisee, area developer, regional manager and general manager. Jack is currently director of BDC Operations. Jack can be contacted directly on 0488 022 672.


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e xpert ADVICE



Danin Kahn, Founder and Director Todae Solar

The sky is the limit for businesses looking for eco-friendly earning potential.


eing green has never been easier – or more lucrative. Until now, installing solar power was limited to businesses that were especially passionate about the environment and willing to spend a lot of money to make a difference. But in 2011, thanks to changing government incentives, a revolution is occurring whereby businesses can invest in solar, finance it easily and generate a tidy little profit to boot. So why buy your electricity (at ever inflating prices) when you can make your own AND get paid for it? If you’re a business owner, now is the perfect opportunity to join the solar revolution.

The doom and gloom Aside from making a lasting impact on the environment, one of the main reasons for switching to solar power is written all over your electricity bill. Predicted electricity price hikes are already happening. Only two years ago, Australians were paying 11 to 12 cents per kilowatt hour – and today this price has increased to around 20 to 22 cents in certain areas of Australia. Look forward to 2017 and prices are expected to reach 60 cents per kilowatt hour. That’s more than a 500 percent increase in less than 10 years! So why is this happening? The simple answer is because there isn’t enough supply to meet


the demand. As a nation, Australia is heavily reliant on coal to generate electricity – and as such, the latest figures calculated by the International Energy Agency show that Australians produced a whopping 18.75 million tonnes of carbon dioxide emissions in 2007, making us the second largest producer of emissions per capita on the planet after the United States. Despite our best efforts to go green over the past few years, an ever-expanding population means that energy demand in Australia is only projected to grow, and using fossil fuels to supply this demand over the long-term is simply unsustainable. Energy prices will continue to soar and until Australian consumers and businesses look to alternative energy sources, we can expect to dig deeper and deeper into our pockets to pay for the electricity that we have for so long, taken for granted. Doom and gloom aside, we are lucky enough to live in a ‘sunburned’ country – which means we’ve got truckloads of solar energy on offer. Energy that produces zero emissions and, unlike coal and other fossil fuels, is inexhaustible. But until now, you probably thought that switching to solar power was simply too unaffordable to contemplate for your

business. Well get ready because now you can not only SAVE money from switching to solar but MAKE money as well.

How does solar work? Solar power systems use photovoltaic technology (solar panels) to convert sunlight into electricity. Photovoltaic systems produce a DC electrical current, which is passed through an inverter to convert the solar electricity into a format that is compatible with the mains electricity grid. Electricity travels from the inverter into a new meter that is installed, that measures all the energy produced by your solar panels. This is sold to your electricity provider at a higher rate (rates vary from state to state – up to $0.60 per kilowatt hour) and is then either exported to the grid or used by electrical appliances in your office. The value of the electricity sold generates a credit on your next bill. Cha-ching – how will solar benefit my bottom line? Beyond the obvious investment in the future of our planet, your solar installation will deliver a number of tangible benefits to your business. Receive a rebate upon purchase: In July 2009, the Australian Government extended its solar

“Doom and gloom aside, we are lucky enough to live in a ‘sunburned’ country – which means we’ve got truckloads of solar energy on offer.”

rebate program to include business owners as well as home owners. Even renters can now take part in the scheme, which isn’t meanstested. This up-front rebate depends of course on the size of the solar system installed, but on larger commercial systems, for example, it can be up to 20-25 per cent of the cost of the system. For a 10kW system, which generates around 50 to 100 percent of the average small business, and can cost between $40,000 - $50,000 – that’s around $15,000 saved instantly. Get paid for producing solar: In recent years, the state governments have made it easier still for some business owners to switch to solar power by introducing the feed-in tariff (FIT) or solar bonus scheme, by which solar power suppliers are paid a premium rate above the current market rate for the electricity their grid-connected solar power system produces. In effect, business owners now have the opportunity to add a new dimension to their business by acting as independent solar farms that generate electricity and sell it back to the grid. In the ACT, for example, which offers the most lucrative FIT in Australia, business owners can receive 45.7 cents per kW on all the energy they produce. (This rate is guaranteed until 2030) For the installation of a 10kW solar power system in the ACT – an average installation would generate almost $7,000 a

year. Taking an approximate $15,000 rebate into consideration, the owner could generate enough money to pay off the system in seven to eight years, then continue to earn income without having to lift a finger – not to mention the extra cash saved by selfproducing power for your business rather than buying it off the grid. See your solar investment grow: In the current financial climate, a guaranteed 10 to 20 per cent return (or higher) on an investment is nothing to be blinked at. And with solar systems guaranteed for 25 years – and expected to last up to 40 – this could see business owners who install a 10kW solar power system pocket a potential $300,000. And as energy prices continue to rise in accord with demand, the earning potential for solar power generators will only increase.

Use solar as a marketing tool: Helping the planet also helps the reputation of your business, with your switch to solar providing the perfect opportunity to market your business’ green credentials to a growing community of eco-conscious consumers and employees alike. In an age of striving towards sustainability, greening up your business will help to set it apart from competitors, while adding an extra factor to attract and retain staff.

Will solar work for my business? Anyone who has a minimum of 8m2 of clear,

un-shaded roof space (whether it’s your own roof, a rented roof, or a common roof with the body corporate) and access to a reasonable amount of sunlight can install solar. Ideally, the roof will be north-facing and pitched, as solar panels need to be installed at an angle to the sun to generate electricity most efficiently. Treat your investment property as a business? The solar scheme extends to you, too. Moving out of your rented office space? Simply take your solar unit with you – or offer it for sale to your landlord. While a national, uniform solar FIT program is still under consideration by the Federal Government, each state currently has its own program or will be implementing one soon. Rates and program conditions vary from state to state. So if you want to secure your business against energy pricing increases, improve your green marketing credentials, set up an investment with a guaranteed 10 to 20 per cent return per year AND save the planet, all at the same time - maybe it’s time you put down this magazine, looked skyward and considered the potential of that glowing orange ball in the sky. v Danin Kahn is the founder and CEO of Australian sustainable retailer and solar specialist, Todae Solar. For more information about switching to solar, visit


fr anchise e xpo 2011

Franchising & Business Opportunities Expo T

he informative Franchise & Business Opportunities Expo 2010 series attracted record visitor numbers across Australia, bringing people who had both the passion and the means to invest in the franchising sector.

terms and conditions associated with signing contracts.

understanding of the franchise industry and the businesses they are interested in.

Following on from last yearâ&#x20AC;&#x2122;s success, the Franchising & Business Opportunities Expos are set to return in 2011. The series will kick off in Sydney on 1â&#x20AC;&#x201C;3 April, and will then move on to Perth, Melbourne and Brisbane. The Expos will continue to attract a diverse audience, with the unifying objective of hoping to become successful business owners.

For visitors new to the industry, the Expos will include the highly popular Franchising Boot Camp, designed to give a complete overview of franchising in a power-packed and practical session. The Franchising Boot Camp aims to provide essential knowledge to those visitors who are in the early stages of their franchising journey. This session will include an open discussion between the audience and a panel of franchisees, to provide visitors with relevant experiences and a practical perspective.

As the largest and longest running exhibition series in the franchising industry, the Franchising & Business Opportunities Expos are a valued addition to the annual industry calendar. This year promises to be another big year for exhibitors at the Expos, with new opportunities for visitor interaction and access to a highly motivated and investment ready audience. v

Visitors who are keen to buy a franchise can obtain professional legal and financial advice at the Franchising Advice Centre. A franchise banking specialist will be onsite to explain the process of securing finance, and specialist lawyers are available to help visitors understand their legal obligations and the

Following on from the Franchising Boot Camp, the Franchising Networking Lounge sessions each day will give visitors further insight into their franchising decision through meeting with franchisees in a friendly networking session. These networking discussions will give a more intimate


This yearâ&#x20AC;&#x2122;s show dates are: Sydney

1-3 April 2011


21-22 May 2011


19-21 August 2011


10-11 September 2011

For more information, visit




Itâ&#x20AC;&#x2122;s the perfect place to begin your new business search or finalise your decision making process: t$PNQBSFPWFSGSBODIJTFBOECVTJOFTTPQQPSUVOJUJFT t*OWFTUNFOUMFWFMTGSPNVOEFS  QMVT t'SFFCVTJOFTTTFNJOBST






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THE INVISIBLE PARTNERSHIP How to Work With Your Spouse Without Getting Divorced

By Louise Woodbury and William de Ora IBSN: 978 0 9807919 0 7 RRP $24.95


n Australia, the estimated failure rate for small businesses is one in seven, and for those in the first year of operation the figure is even higher. Now, imagine what happens when you are married to your business partner, and how this starts to affect your chances of success? You would be right in thinking that the odds are stacked against you - not only due to today’s tough economic times, but with every third marriage predicted to end in divorce. So, is it possible for life partners to successfully run a business? A new book entitled The Invisible Partnership: How to Work with Your Spouse Without Getting Divorced offers some freshly astute, unconventional guidance and advice on how to successfully work with your spouse – without getting divorced. What further sets The Invisible Partnership apart, is the fact it’s penned by a couple who have walked that very minefield of working and living together. Co-owners of a thriving Sydney based business consultancy, Quantum Dynamics, Louise Woodbury and William de Ora have been working with small to medium sized businesses for over 17 years. Having been married for 16 years, the couple drew upon their professional and first-hand experience to write The Invisible Partnership.

The Invisible Partnership uncovers and exposes the hidden issues that exist when life partners are also business partners, such as power plays, covert behaviours, anger, frustration, disappointments, every day numbness and silent grieving which has become the norm. Ranging from the deeply personal to the downright comical, the book touches on the very essence of what makes a partnership work and leads the reader through the practical, simple, and yet profound steps


toward building a business together. Approximately 80 per cent of small businesses in Australia are run by husband and wife, or partner teams. With small businesses reportedly representing up to 96 per cent of all businesses in the country, it is clear there is a huge number of couples trying to navigate through the many unique trials and tribulations of working and living together. Louise says that too often, life partners in business end up working with professional consultants who have no personal experience in working with their life partner or have never actually run their own business. “This is a mistake we made ourselves in our early years and learnt it the hard way. “For example, people are commonly advised to keep home and work life separate. From our perspective this doesn’t work. You each end up suppressing your feelings, never resolving issues, like a volcano waiting to erupt, and this then becomes your ‘normal’ way of operating. “One of easiest traps to fall into is to wrongly believe that the rules for marriage will work for the business, and vice versa. Most life partners get this mixed up. Something else life partners working together should keep in mind is that the ‘seven year reality check’ often becomes a three year reality check, simply because of the amount of time spent together, it’s a 24/7, joined-at-the-hip relationship.” In early 2010, Louise and William conducted a survey on 100 Australian couples who work together, which showed that the number one place for discussing business was in the car either going to or coming home from work (82 per cent of respondents). The research

also identified meal times as the next most popular place for these discussions (71 per cent), and over half said they held these during their holidays. Even the bedroom isn’t sacred, with over one third admitting they allowed business talks to happen while they were in bed. In their professional coaching capacity, Louise and William say they too often see highly competent, intelligent women who have joined their husband’s business but aren’t working to their strengths. Instead they are expected to be anything from the glorified secretary to the ‘Jill of all trades’. William says that in this situation, not only does the working relationship suffer, but so too does the success of the business. “It can only lead to frustration and resentment. “The philosophy of The Invisible Partnership is that when couples work together in their own business, they both should have equal leadership and responsibility - with no compromise or domination by either party. Through writing this, we hope to assist both men and women to take their rightful place in the world of business with their life partners,” he said. The Invisible Partnership aims to help couples uncover and tackle those blind spots and unspoken issues, ultimately enabling two people to work together and still love each other every day— without having to compromise. The Invisible Partnership RRP $24.95 is available from all good book shops, including Dymocks, and can also be ordered online at:

Professional Services Listings Wisewould Mahony Lawyers

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$95K + GST

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166 (52 franchised stores)


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ANGUS & ROBERTSON 19/8 Exhibition Street, Melbourne VIC 3000 Ph: 03 9285 3400 Email: Website:


ANIMALS ON THE MOVE PTY LTD 76 Collie Road, Gembrook VIC 3783 Ph: Local call 1300 760 354 or 03 5968 1616 Fax: 03 5968 1143 Email: Website:


ANYTIME FITNESS AUSTRALIA Ground floor, 71 Longueville Rd, Lane Cove, NSW 2066 Phone: 1300 766 202 Fax: 02 9415 5399 Email: Website:


70 Aus


$44,900 plus GST

$200,000 plus equipment leasing plus monthly franchise fee of $900

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: Website:





$40,000 + GST + Vehicle






B & S MOBILE SHARPENING SERVICES Melbourne, VIC Ph: 03 9703 1135 Email: Website:


18 areas


$60,000 + GST

$36,000, Country areas only

BACKCARE & SEATING 4 Guilfoyle Ave, Coburg VIC 3058 Ph: 03 9353 0500 Fax: 03 9353 0599 Email: Website:


4 (@1/2/11)



$150,000 + (dependent upon site conditions)

BAKERS DELIGHT Level 1, 293 Camberwell Road, Camberwell VIC 3124 Ph: 1300 309 759 Fax: 03 9811 6100 Email: Website:


700 across AUS & NZ



$30% or $150,000

BATTERY WORLD AUSTRALIA PO Box 46, Brisbane Market, QLD 4106 Ph: 07 3373 1764 Fax: 07 3373 1770 Email: Website:




$48,900 + GST

$250,000 + GST

BEAUMONT TILES 39 Kerry Road, Archerfield QLD 4108 Ph: 0418 239 875 Fax: 07 3216 7021 Email: Website:



Franchise Council of Australia / Australian Tile Council

Not disclosed

Not disclosed

AUSSIE FARMERS DIRECT Building 10, Level 3, 658 Church St, Richmond VIC 3121 Ph: 1300 645 562 Fax: 1300 365 728 Email: Website:

BEAUX–ARTS CREATIVITY!® 38 Camdebo Street, Loevenstein, Cape Town R.S.A. Ph: +27 21 913 7444 Fax: +27 21 913 7444 Email: Website:


34 within SA






BUSINESS DEVELOPMENT COMPANY Chadstone Shopping Centre, Level 2, Borders Tower, 1341 Dandenong Road, Chadstone VIC 3148 Ph: 03 9564 3444 Fax: 03 9568 3752 Email: Website: CAFE2U Unit 1/ Building 7, 49 Frenchs Forest Road, Frenchs Forest NSW 2086 Ph: 1300 223 328 Email: Website:

BOB JANE CORPORATION PTY LTD 471 Williamstown Road, Port Melbourne, VIC 3207 Ph: 03 9091 0777 Fax: 03 9091 0735 Email: Website:

to $21,000 Franchise Association $12,000 (depending on of South Africa franchise kit)

$12,000 to $21,000

$100,000 + GST



$47,90 0 + GST

$175,000 + GST (+fit out)






national franchise brands represented







Initial Fee Included in Purchase Price

From $125,000 + GST











CRACKMASTERS 6/22 Apparel Close, Breakwater VIC 3219 Phone: 03 5222 8227 Fax: 03 5222 8692 Email: Website:




$26,000 (ex GST)

$88,000 (ex GST)

CREPE AFFAIR PO Box 7181, Bondi Beach NSW 2026 Ph: 1300 273 737 Fax: 02 9343 0265 Email: Website:






DUSTER DOLLIES PO Box 16, Forestville NSW 2087 Ph: 02 9905 9973 Fax: 02 9907 2647 Email: Website:












$200,000 - $300,000

BODY & HEALTH SOLUTIONS Shop 176, Watergarden’s Shopping Centre, 399 Melton Hwy, Taylor’s Lakes 3038 Ph: 03 9703 1135 Fax: 03 9703 1141 Email: Website: BUCKING BULL 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3423 0555 Fax: 07 3423 0600 Email: Website:

CARTRIDGE WORLD AUSTRALIA PTY LTD 22 Greenhill Road, Wayville SA 5034 Ph: 08 8274 0900 Fax: 08 8357 0873 Email: Website: COMPLETE FEET 535 Boronia Road, Wantirna VIC 3152 Ph: 1300 668 117 or 0417 378326 Fax: 03 9720 7978 Email: Website:

ECO PEST CONTROL Unit 1, 813 South Road, Clarence Gardens SA 5039 Ph: 08 8354 0470 Fax: 08 8354 0570 Email: Website: ELLA BACHÉ 2 Lambs Road, Artarmon NSW 2064 Ph: 02 9432 5090 Fax: 02 9439 6267 Email: Website: ESSENTIAL BEAUTY 10 Chapel Street Norwood SA 5067 Ph: 08 8362 6777 Fax: (08) 8362 7588 Email: Website:


150 Franchise Council Nationally of Australia (FCA)




$25,000 plus GST

$250,000 plus GST




From $20K

From $25K





From $200,000 + GST





$52,990 Incl. franchise fee, new Ute & setup costs


Currently 2 Anticipate 3-6 per State Size


$17,500 + GST

Yr 1 - $32,500 Yr 2 - $17,500

HEY DEE HO MUSIC 2/1 Heversham Drive, Seaford VIC 3198 Ph: 03 9786 3104 Fax: 03 9786 3104 Email: Website:




$10k-$20k dep. on territory size

$15,000 - $25,000

i-FRANCHISE-YOU Melbourne Ph: 03 9703 1135 Fax: 03 9703 1141 Email: Website:




$30,000 + GST

$30,000 + GST

INDEPENDENT PROPERTY INSPECTIONS 1/38 Margaret Street, Moonee Ponds VIC 3039 Ph: 1800 17 88 22 Fax: 03 9375 7769 Email: Website:




$55,000 + GST

$75,000 + GST



Jims Group Is an FCA Member









175 across Australia & New Zealand




KELLY SPORTS PO Box 71, Moonee Vale VIC 3055 Ph: 03 9384 2204 Fax: 03 9384 2205 Email: Website:




$30,000 $60,000


KWIK KERB PO Box 103, Mt Ommaney QLD 4074 Ph: 1800 773 231 Fax: 07 3717 6777 Email: Website:






FASTWAY COURIERS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: Website: FERGUSON PLARRE BAKEHOUSES 35 Harrick Road Keilor Park VIC Ph: 03 9336 3200 Fax: 03 9336 3266 Email: Website: FROGS HOUSE WASHING PTY LTD 59 Kowara Road, Somersby NSW 2250 or 630 Louis Bazzo Drive, Ringtail Creek, Noosa QLD 4565 Ph: 1300 363 564 Mobile: 0412 156 940 Fax: 07 5485 0593 Email: Website: GRACE WEBSTER RECRUITMENT PO Box 4078, Norwood SA 5067 Ph: 0409 874 309 Fax: 08 8333 1544 Email: Website:

JIM’S COMPUTER SERVICES C/- Jim’s Ph: 131 546 Fax: 03 8610 1226 Email: Website: JUMPING J-JAYS CASTLES & SLIDES 10/477 Tufnell Road, Banyo QLD 4014 Ph: 1300 227 853 Fax: 07 3267 3429 Email: Website: JUST CUTS Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 1800 334 498 Fax: AUS 02 9527 5144 Email: Website:



ALLSAFE ENERGY EFFICIENT PRODUCTS Head office – 56 Pickering Street, Enoggera QLD 4051 Ph: 07 3855 8733 Fax: 07 3354 1196 Email: Website:








200 stores


$50,000 + gst

$180,000 to $400,000


125 approx.


$15,000 $20,000





$5990 - $112,000 + GST







MAJOR MAESTRO P/L TRADING AS MINI MAESTROS PO Box 616, Carlton North VIC 3054 Ph: 03 9387 1500/ 1300 786557 Fax: 03 9387 6366 Email: Website:





$20,000 incl GST

NANDO’S AUSTRALIA 453 Lygon Street North, Brunswick East VIC 3057 Ph: 03 9385 0777 Fax: 03 9384 0888 Email: Website:


230 plus


$45,000 + GST

$380,000 - $450,000 + GST

NATRAD 40 Overseas Drive Noble Park VIC 3174 Ph: 03 9795 1255 Fax: 03 9795 0807 Email: Website:





Conversion of existing business $30,000 – New site or purchase varies


New Franchise


$49,000 + GST


PACK & SEND Unit 6, 43 Heathcote Road, Moorebank NSW 2170 Ph: 02 9822 5622 Fax: 02 9822 5677 Email: Website:






PERSONALISED PET PO Box 326, Budgewoi NSW 2262 Ph: 1300 COLLAR (26 55 27) Fax: 1300 360 474 Email: Website:





Under $50,000









$45,000 INC. GST

$93,950 INC. GST




$50,000 Plus GST

















RP VENDING SYSTEMS 1 Talavera Road, North Ryde NSW 2113 Ph: 1800 066 112 Fax: 02 9889 8900 Email: Website:






RYCO 24*7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: Website:



FCA – Franchise Council of Australia



SCHNITZ Level 1, 9 Robinlee Avenue, Burwood East VIC 3151 Phone: 0410 649 808 Fax: 1300 854 534 Email: Website:




50k + gst ($25K re-invested in advertising)





Price available upon request

Price available upon request




From $20,000

$30,000 to $50,000




Price available upon request

Price available upon request









$40K plus GST

$400K-$500K inc. Equip. Leasing





From $80K



Franchise Council of Australia



SOUTHERN CROSS CHAUFFEUR DRIVE 348 Arden Street, Kensington VIC 3031 Ph: (03) 9371 2601 Fax: (03) 9371 2627 Email: Website:




$18,000 + GST

$75,000 + GST

SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: Website:




$20,000 (Licence Only)

75 P/W

STAIN BUSTERS CLEANING SYSTEMS 143 Langdon Avenue, Wanniassa ACT 2903 Ph: 1300 0 78246 Fax: 02 62312111 Email: Website:





From $80K

STUFFLERS FRANCHISES PTY LTD 10/477 Tufnell Road, Banyo, QLD 4014 Ph: 1800 STUFFLERS (1800 788 335) Fax: (07) 3267 3429 Email: Website:




$35,000 including 8 machines









Member of the Franchise Council of Australia



UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1562 Fax: 03 9413 1401 Email: Website:


260+ outlets Australia wide




WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph: AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: Website:


LENARDS PO Box 5630 West End QLD 4101 Phone: 1800 068 111 Fax: 07 3100 7888 Email: LITTLE KICKERS PO Box 242 Ourimbah NSW 2258 Ph: 02 4329 2829 Email: Website: LONELY PETS CLUB PO Box 1042, Brunswick VIC 3056 Ph: 1300 283 353 Email: Website: MAN WHAT A FUSS 17 McKillop Street, Melbourne 3000 Ph: 07 5520 4166 Fax: 07 5520 4177 Email: Website:

OZZYKLEEN AUSTRALIA Unit 10, 103 Glenwood Drive, Thornton NSW 2322 Ph: 03 9703 1135 Fax: 03 9703 1141 Email: Website:

PLAYBALL AUSTRALIA PTY LTD PO Box 2216, Rose Bay North NSW 2030 Ph: 02 9130 1000 Email: Website: POOLWERX 5 Moorak Street, Taringa QLD 4068 Ph: 1800 245 447 Fax: 07 3217 8900 Email: Website: PRICE ATTACK 12 Thompson Street, Bowen Hills QLD 4006 Phone: 1300 854 484 Fax: 07 3216 1717 Email: Website: RASHAY’S CAFÉ & RESTAURANTS Level 31, ABN AMRO Tower, 88 Phillip Street, Sydney NSW 2000 Ph: 13000 13000 Fax: 02 4648 0048 Email: Website: READ AND EXCEED PTY LTD 2 Flagstaff Street, Engadine NSW 2233 Ph: 02 9520 1568 Email: Website: RED ROOSTER Unit 2/200 Wellington Road, Clayton VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8757 Email: Website:

SE7EN GOURMET TAKEAWAY 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3175 0637 Fax: 07 3423 0600 Email: Website: SHED BOSS PO Box 311, Bungalow QLD 4870 Ph: 07 4031 1911 Fax: 07 4031 3072 Email: Website: SKEWERZ KEBABZ 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3175 0632 Fax: 07 3423 0600 Email: Website: SLEEPY’S PO Box 7252, Hemmant QLD 4174 Ph: 07 3895 4100 Fax: 07 3395 6096 Website: SNAP FITNESS AUSTRALIA PO Box 3753, Burleigh Town, QLD 4220 Ph: +61 435 841 811 Email: Website: SNAP-ON TOOLS (AUSTRALIA) PTY LTD 80 Holbeche Road Arndell Park NSW 2148 Ph: 1800 762 766 Fax: 02 9837 9199 Email: Website: SNOOZE SLEEP WELL PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 03 9830 4166 Fax: 03 9888 6328 Email: Website:

TELECHOICE 74 Eastern Road, South Melbourne VIC 3205 Ph: 03 8699 2555 Fax: 03 8699 2550 Email: Website: THE Shed Company Level 1, Evandale Place, 142 Bundall Road, Bundall QLD 4217 Ph: 07 5574 3666 Fax: 07 55743222 Email: Website:


$50K AUD +GST, $50K NZD +GST

XPRESSO DELIGHT 5023 Emerald Islands Drive, Carrara QLD 4211 Ph: 0414669101 Fax: 07 5579 9362 Email: Website:






YOGABUGS AUSTRALIA Suite W11 Bell City, 215 Bell Street, Preston VIC 3072 Ph: 1300 yogabugs Email: Website:




From $15,000


YONG REAL ESTATE 18/223 Calam Road, Sunnybank Hills QLD 4109 Ph: 07 3373 9877 Fax: 07 3373 9889 Email: Website:








ALLSAFE Be part of the fastest growing industry on the planet.

with the installation of such gives the impression of a ‘one stop’ energy efficiency shop.

Its on everyone’s lips… people want to know how they can save on energy costs and also reduce their impact on the environment.

AllSafe stores become energy efficiency professionals when it comes to making the home more energy efficient.

We are looking for franchisees who wish to be part of a secure and rapidly growing group of likeminded business owners.

The Franchise system has been developed with the help of DC Strategy and are now making this future proof opportunity available Australia wide.

AllSafe Energy Efficient products believe that its concept of offering people expert advice, product options to suit both price and personal choice along

For Franchisee information contact Brian Carroll on (07) 3855 8733 or visit and click the Franchise link.

Angus & Robertson

experience, • Strong and well established relationships with all major publishers, • Comprehensive Training Program, • Ongoing training and support from experienced field based operations team, as well as a dedicated National Support Office team, • Comprehensive national advertising and marketing campaigns, • Assistance in finding locations and negotiation of lease agreements To find out more call David Hawthorn 0412 198941 or email: and begin the next chapter in your life! For more details visit

Established in 1886 Angus & Robertson has the distinction of being Australia’s largest bookseller. Joining Angus & Robertson as a Franchise Owner and a business owner makes you a destination for book lovers all over Australia. We have a proud tradition in providing the very best in range and customer service, which sets us apart from our competitors. Why Angus & Robertson? • Well established and highly recognised Australian brand name, • Over a 120 years of bookselling

Animals On The Move Pty Ltd Some people have all the luck. These are the people who can run their own business while also doing something that they really love… We are some of the lucky people and would like to share our success and lifestyle, all around Australia! Animals On The Move are offering a unique and rewarding, Mobile Animal Farm Franchise, opportunity where you can use your passion for animals to be independent and financially free.

operating in Melbourne; busy visiting shopping centre’s, community events right through to schools, child care centre’s and children’s pet party’s, our business has a strong and highly regarded presence in the marketplace. If you were thinking of taking on a new adventure, we invite you to contact us to give you a little more insight into what we are about. Animals On The Move Pty Ltd 76 Collie Road, Gembrook VIC 3783 Local Call: 1300 760 354, PH: 03 5968 1616, Fax: 03 5968 1143,

With eight Mobile Animal Nurseries already successfully


anytime fitness

business model, strong branding and local experienced and passionate entrepreneurs. They can run multiple clubs remotely and require low labour, providing them with more free time and a balanced lifestyle. The security system allows for worry-free management even during non-staffed hours.

Anytime Fitness is a 24-hour fitness club franchise with 1,500 clubs worldwide, including 70 in Australia and 170 territories sold. Anytime Fitness was introduced into Australia in 2008 by siblings Justin McDonell and Jacinta McDonell Jiminez who have grown their franchise to an annual turnover exceeding $3.3M in 2009/10 with plans to open 350 clubs within the next five years. Franchisees have access to an internationally-proven

The monthly franchise fees are low and fixed allowing franchisees to benefit from their own business’ growth. Anytime Fitness Australia: or 1300 766 202

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2003. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.


No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you. For further information please contact Kim Davies, Franchise Development Manager on 1300 287 669 or visit

Our constantly expanding range includes milk and bread, fruit and vegetables and farm fresh meat. As an Aussie Farmers Direct franchisee you’ll enjoy:

B&S MOBILE SHARPENING “The Sharpest Franchise Around”

B & S Mobile Sharpening is proudly Australian owned.

We are looking for motivated people from all over Australia to participate in the company’s national expansion. Candidates should be people who want to

backcare & seating Backcare & Seating (BCS) is a unique retail concept, established in Melbourne for over twenty years, and with franchise operations operating in Melbourne, Adelaide and Sydney. A new Master Franchise has taken control of the brand, and is set to build on the strong foundation of the original licensor to expand the store network to fifteen + stores in ten years. BCS provides in-store service to clients seeking solutions for existing back issues. This may be in commercial seating, ergonomic products, bedding, back-supports, lifestyle, aged and healthcare seating.

Our franchisees are of all ages and come from all sorts of backgrounds. We are looking for Franchisees with a passion for old style customer service, supporting Aussie products and developing their own business.


Email enquiries to: or call: 1300 MILKMAN (645 562).

vastly improve their lifestyle as well as take control of their financial future. We will show you how to build and maintain an excellent business model with high profit and returns. We also provide full training and guidance as well as on-going support with our proven business model. Our business has been designed to offer unmatched business potential and professional services. The rewards of running your own business with our support can be exceptional. For further information call 03 9703 1135 or visit



B &S

BCS franchises sell one-off chairs to individuals, as well as service large fit-outs of over 600x chairs, which is aided by the fact the brand controls its own Australian-based manufacturing facility. Potential franchisors have an interest in ergonomics, healthcare and generally providing backcare solutions to broad areas of the population. For further information contact Mark Cohen on 03 9353 0500.

across its international network.

Leading bakery franchise Bakers Delight, Australia’s most successful bakery franchise was established in 1980. An Australian owned company, Bakers Delight boasts over 700 bakeries employing more than 15,000 people, serving 2 million regular customers per week throughout Australia, New Zealand, and Canada. As part of an aggressive growth campaign, the company is looking to recruit 150 new franchisees

Bakers Delight holds a healthy 13.5 per cent share of the Australian bread market (Roy Morgan Single Source data November 2010) – a stable market based on a love of freshly baked bread, and growing demand for nutritionally sound produce.


If you want to invest your time and money in a powerful franchise, Battery World offers a unique opportunity to tap into an ever-growing market. A select number of franchises are currently available throughout Australia for motivated individuals with strong communication skills and a background in customer service.

Battery World stores carry batteries for everything from mobile phones and laptops to vehicles and boats. With over 76 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category.


In addition to retail, BCS has a strong commercial division working externally with local corporate businesses, government departments, SOHO operatives and rehab providers to establish optimum working environments.

Bakers Delight

Australia’s leading battery retailer Battery World is offering qualified individuals a unique retail opportunity with a great growth potential.


It was established in 1994 and is the market leader in mobile sharpening in Australia today. With the ever increasing cost of living many people are looking to self employment. There are however few business models that enable you to start with a modest outlay.

About you


By using local producers and a more direct supply chain we support Aussie growers. And the broad appeal of our convenient home delivery service provides excellent growth opportunities for our Franchisees.

• guaranteed customer base • total backend support (ordering, stock control, customer care, etc) • full marketing support • flexible working hours (avg 25-30 per week) • exclusive territory


In the tradition of the milkman, Aussie Farmers Direct delivers fresh, 100% Australian products direct to our customers’ doors. We have over 170 franchises delivering to approximately 100,000 customers in Melbourne, Sydney, Brisbane, Perth and Canberra.



The fresh bread market in Australia is currently worth AUD $2.8 billion. For more information visit or call AUS: 1300 309 759 / NZ: 0800 225 388

For further information about Battery World contact James Taylor 07 3373 1764 or visit




We value our staff and we believe in a fair go for all.

Beaumont Tiles are Australia’s favourite place for tiles and bathroomware!

We have around 80 stores in SA, Queensland, Victoria and New South Wales. 40 are company owned and managed (we call them corporate) and the others are franchised. There is no, ‘us’ and ‘them’ at Beaumonts because whatever we do is for the benefit of all. We all share the same systems, product, price structure, infrastructure and marketing.

We also happen to think that ceramic tiles are pretty cool. We are definitely not an ‘average’, ‘corporate’, ‘franchised’ business. We are proudly unique in what we do and how we do it. This doesn’t mean that we do weird things. It simply means that we have held firmly to certain principles. We are still family owned and managed. We believe in honesty and integrity.

Beaux-Arts Creativity! ARE WE ALL BORN CREATIVE? Yes, we are, but if we do not practice it we lose it! Prof. E. Paul Torrance, known as the father of creativity, found that children lose their creative ability and that only 2% of adults test as predominantly creative. This is where Linda Lloyd and her franchise system, Beaux-Arts Creativity!®, comes in: she hones children’s creative skills by using pottery and craft lessons as a medium – using predominantly methodologies

For the full story contact Trevor Dixon or ph 0418 239 875

supported by the Kobus Neethling Group (who studied under Prof. Torrance). Linda Lloyd holds to: “Creativity requires whole-brain thinking, right-brain imagination, artistry and intuition, plus left-brain logic and planning. With our lessons we give our students the opportunity to imagine, and freedom to experiment with their creations (right brain), but with pottery they have to follow steps, logic and planning (left brain)”. Linda Lloyd is now franchising in Australia - for more details see

Bob Jane T-Marts Bob Jane T-Marts is Australia’s largest independent tyre retailer with a national network of franchised and company owned stores. Bob Jane T-Marts sell a range of tyres for passenger vehicles, 4WDs, performance and commercial vehicles as well as an extensive range of wheels and reliable batteries. We also perform associated wheel and tyre services utilising industry leading technology. Every Bob Jane T-Marts store is run by a franchise owner or manager who possess the sound business skills,

enthusiasm, drive and ambition to provide excellence in customer service. Staff are selected for their attitude, integrity, and experience - and quickly become recognised as the tyre experts in their local community. With over 130 stores nationwide, Bob Jane T-Marts has served the motorists of Australia for over 45 years. Customers acknowledge Bob Jane T-Marts as the most trusted name for tyres, wheels and batteries. For more information see

Body and Health Solutions If you are passionate about weight loss, health and wellbeing then ‘Body and Health Solutions’ is offering a fantastic opportunity to have your own business. Body and Health Solutions is a very unique wellbeing Franchise. 3 different business models are available. Model 1, for the individual who would like the option of working from home with the flexibility of a home based business. Model 2 for the professional who would like to have a shop base, but would like to minimize their investment and, Model 3 for the entrepreneurial spirit who would prefer the benefits of working in a more corporate environment

If you care about people, are extremely motivated, and would like to be part of our National expansion please contact us on (03)97031135 or go to


A stunning, money making business that’s in great demand. Bucking Bull is a cut above other food franchises. The franchise model provides franchise owners with a first class business run on best practise principles – no exception.

Franchise owners and staff are trained in every aspect of the business from day one, then coached and supported continuously as the business grows

 ith breakfast, lunch, dinner and snack menus, the W hugely popular product range entices customers all day. S tores are located where customers pass by all day in the busy foodcourts of major shopping centres.


Body and Health Solutions was born out of a wish to help people achieve maximum weight loss and health. We have an extremely supportive team to help you grow your business. A training system that is implemented by qualified professionals of the highest standards and a range of products that are exclusively produced, for the Body and Health Solutions Franchise’s.

Strong branding, stylish marketing material and ongoing coaching provides franchise owners with the tools to grow their business Bucking Bull is on the rampage across Australia and is seeking enthusiastic franchise owners for new stores Call 07 3423 0555 or visit us at

Business Development Company The Business Development Company is a specialist in recruitment, selection and business sales offering a wide range of premium services nationally to franchisors, franchisees, retailers and business owners. BDC represent a wide range of quality and trusted brands providing a large selection of franchise choices nationwide enabling them to present you with comprehensive information on a variety of flexible business models at various locations. Their qualified Franchise Business Managers are able to spend quality

CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 150 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run

time talking to you about the type of business that is compatible with your work / life balance and ambitions. BDC represent some of Australia’s best brands including Bakers Delight, Nanotek by Ecowash, Hudsons Coffee, Mortgage Choice, Cookie Man, Baskin Robbins, Starshots Glamour Photography, Telstra T-Life, Pure Protect Mobile Hygiene, Sportsco, Healthy Habbits and MBE Business Service Centres. For further information on BDC services or any of these franchise opportunities contact Jeff on 03 9564 3444 or

that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact Alan Biddle - General Manager Sales 1300 Cafe2U (1300 223 328)

Cartridge World Cartridge World is one of the fastest growing franchises in the world with over 1655 stores operating in 52 countries since its inception in Australia in 1997. Our strong systems, proven business model, high standards and level of research and development will immediately benefit franchisees, here’s why: • Use of established brand, trademarks and proven business systems • Lower risk of failure/high potential for growth • Strong brand recognition and administration support • Low cost of entry

• • • •

Ongoing training, advice and support Global leader Huge market potential The Cartridge World franchise unites the skills and resources of an experienced and established company with the driving ambition and dedication of the individual investor. • The unique aspect of a franchisee is that the other franchisees, although in the same business, are not competitors. In fact their success adds to your success.

COMPLETE FEET PTY LTD Complete Feet is Australia’s first one-stop footwear and foot care shop/clinic providing a unique in-store combination of sports shoes, orthotics, podiatry and foot care.

to supplement or maximise their income and business growth and potential. The franchise model also suits non-health-sector qualified business people and investors who could employ a suitably qualified staff member and run their Complete Feet franchise as two separate and profitable businesses under one roof.

Complete Feet are specialists in analysing their customer’s needs and determining the best shoes, foot care products or combination of treatments.

Franchisee support includes I.P, manuals, comprehensive website with online store and training videos.

Franchise opportunities are now available in Australia and New Zealand and would suit qualified podiatrists, orthotists and other allied health professionals seeking

For further information please visit or call 1300 668 117 or 0417 378 326

CRACKMASTERS CRACKMASTERS are the masters in pavement maintenance offering a variety of remarkable services including asphalt and concrete repairs, colour non-slip resurfacing, non-slip treatment for timber decking, driveways, car parks, roads, paths, trip hazard removal, and rejuvenating tennis / sports courts. Our outstanding reputation is based on customer satisfaction and the deliverance of the high quality products and services that we have on offer. CRACKMASTERS is now offering a ground-floor and

innovative opportunity. Becoming a CRACKMASTERS franchisee will provide you with multiple opportunities including, outdoors lifestyle, work / life balance (flexible hours), a financially simple business with strong cash flow, cost effective techniques and simple technologies providing a huge competitive edge, and a strong and effective support network. For more information about owning a CRACKMASTERS franchise, contact Jason Cobb on 03 5222 8227 or



CREPE AFFAIR mobile crepe & coffee catering An all Australian mobile franchise that ticks all the boxes – part time, easy to learn, unique process, well supported, great ROI, low entry price, grow at your own pace. Crepe Affair is a NEW franchise but benefits from 10 years of continuous product development, operational and franchise experience. If you’re good with people, enjoy working with food (no commercial experience required) and are looking at a way to supplement your income or create a part

time business this could be for you. With an investment of just $29,500 we’ll get you started and you can decide how far you take it. Crepe Affair offers a crepe, pancake and coffee service – both in the home for parties and elsewhere for functions of all types and sizes. Its simple, its effective, its unique. phone: 1300 Crepes (1300 273737) visit: email:

DUSTER DOLLIES the work suitable to their family needs.

The Duster Dollies is a booking agency for domestic cleaning. It requires the franchisee to be an organiser and an administrator. Sub-contract cleaners do the cleaning and pay the Agency an on going fee for every hour they work. It is a home based business with low overheads run between Monday and Friday only.

We have contractors who have worked through The Duster Dollies since 1997. In an industry as transient as domestic cleaning long term contractors are rare.

The Duster Dollies is a family oriented organisation that cares for their franchisees, and contractors as well as their customers. Several of our franchisees have young school children and find the flexible hours of

For further information about The Duster Dollies franchised cleaning agencies ring Julie on 1300 550 715 or check us out at


environmentally friendly alternatives.

Eco Pest Control offers an extensive range of services designed to have maximum impact on the target pest species and minimal impact on you, your family and the environment. Our innovative products are designed to have no adverse health effects, particularly when children, pets, and conditions such as asthma are involved.

This, coupled with our emphasis on outstanding customer service, makes Eco Pest Control a highly attractive new opportunity in the franchise sector.

Our award-winning business is well positioned to take advantage of ever-growing consumer demand for

Cleaning is not a dirty word – it’s the new way to secure your financial future.

The franchisee will be allocated a generous territory to deliver our unique combination of products and services. For more information please contact Gavin Hutton, Franchise Manager, on 08 8354 0470 or

Ella Baché Ella Baché was established in 1954 and is the oldest family owned skincare company in Australia with over 150 salons nationally. Our company’s mission is that “Ella Baché will inspire you to be the best that you can be.” We pride ourselves on being the “Skincare Experts” and attribute our success to our people, knowledge and understanding of tailored skincare Solutions. We are committed to providing support through in training, business planning, marketing, sales initiatives, salon designs and investing in our brand.

Our franchise model is unique, with no royalties and no marketing fees. An attractive business opportunity is now available to existing salon owners. Join the Ella Baché network of loyal and profitable salons and enjoy the success and support of a premium established brand. Please contact Manal Haydar for more information. E: P: (02) 9432 5090

ESSENTIAL BEAUTY An Essential Beauty franchise offers you the opportunity to own a successful and profitable business with a lifestyle that others envy. By using our proven formula for the establishment and day-to-day operation of your salon, and participating in our proven marketing programs, you can expect to succeed in your business. Our role is to train you, show you how to do it and then provide ongoing support to ensure that the business works efficiently and profitably.


Training is not only encouraged, but essential. Essential Beauty is established in all states of Australia and is looking for enthusiastic franchisees to participate in their proven system. For more details on this opportunity email us at or contact Tony Maiello on 0416 147 765. Yours in good health! The team at Essential Beauty


• a well known and trusted brand

Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway Courier franchise can help you take control of your future.

• no weekend work

As market leader in nationwide courier services, our multi-award winning franchisees enjoy: • low start up costs • guaranteed income packages

Ferguson Plarre Bakehouses The Ferguson Plarre Bakehouses franchise model delivers a tried & trusted approach to one of the world’s oldest & most loved food options – the Bakery, delivering award winning cakes & savouries. Established in Melbourne in 1901, the business has grown via a stable recipe for success. Till this day the company remains 100% Australian family owned & operated maintaining its core values & traditions. The Franchise concept is based on simplicity whereby the daily morning delivery of freshly baked product

FROGS HOUSE WASHING Friendly, Reliable, Old Fashioned, Good Service. Frogs have been operating since 1996 and regarded as market leaders in Exterior House Washing and High Pressure Cleaning. Frogs is a well-established company with a strong recognised brand name. Large domestic database with continuous repeat business, highly recommended and demanding in the real estate market. Established in New South Wales, Victoria and penetrating in Queensland Sunshine Coast. Family owned and run business with in-house call centre, marketing, advertising and leads supplied. Frogs are looking for dedicated

• unparalleled business support and training • exclusive territories • a perpetual franchise agreement, no ongoing fees So, if you’re ready for a positive change we’d love to hear from you on 1300 FASTWAY or visit us @

presents a straightforward business solution, so the operator can concentrate on an equally important ingredient `serving the customer’. Ferguson Plarre is a 7 day a week business fixed on commercial viability & support, brand & image awareness, amazing taste & quality. The focus is to deliver an exceptional business opportunity to the franchisee whilst providing a consistent & enjoyable experience to the customer. For franchising enquires visit our website at or contact Anthony Ferguson 0412 424 695

franchisees who enjoy working out doors in the fresh air and the benefit of controlling your own business in this satisfying and never ending cleaning business. Fully equipped Ute and comprehensive four weeks training is included in a very affordable package. No flat fee to be stuck with, pay a percentage for all work completed only. Big-ticket items. A master franchise investor wanted with franchise experience to control all Eastern and Western Territories in NSW. Contact Len Calvi (Manager) 02 9963 1383 or email

GRACE WEBSTER RECRUITMENT Run your own recruitment business. Whether you’re an experienced recruitment professional or an expert in your particular industry with a great network, operating your own Grace Webster Recruitment franchise enables you to receive a much greater share of commissions compared to regular recruitment companies. • Enjoy impressive back-office administrative support; including invoicing, bills and payroll. • Benefit from professional marketing and media buyingpower with reduced advertising costs.

HEY DEE HO MUSIC Established in 1987 and franchising since 2002, hey dee ho music provides entertainment and education for babies, toddlers and preschool aged children. All our programs are designed to stimulate childhood development and include ‘Auslan Signing’, multicultural languages, the ‘sol-fa’ and spatial awareness activities. We also offer Yoga, ‘Active 8’ (a sports skills program) and a drama/literacy based program known as ‘The Fiction Factory’ completing an all round education portfolio. The franchise is ideal for people who are passionate

• Utilise industry-standard CRM software to keep you in control of your clients, candidates and referral sources. • Build a business you can eventually sell, cashing in on your contacts and relationships. With Grace Webster, support services are provided on a user-pays basis. You get to choose the level of support you need to build your business. To find out more, visit or phone Russell Meredith, National Franchise Manager on 0409 874309 or email

about music and children and who want to set up a business to suit their lifestyle. Currently our franchisees come from a variety of backgrounds – entertainers, child care workers, teachers and parents. It is a perfect opportunity for those who want to work around school hours. All training is provided for enthusiastic, self motivated and energetic applicants. Contact Jenny Wilkinson for an information pack 0419 007 570 or 03 9786 3104



i-FRANCHISE YOU i-Franchise-You is offering its unique Franchise Consultancy at an introductory price of $30,000+gst for all States. This is, we believe unique in the franchising industry. It offers the opportunity to get involved in the billion dollar franchise industry for a very low entry cost. All training is provided as well as clients to get you started, we at i-Franchise-You offer a full service to our clients, all Documentation, Websites, SEO,

independent property inspections

Site Selection, Advertising, Marketing, Potential Franchisee selection, and much, much, more. Our i-Franchise-You franchisees, can expect to make between $100k-$200k a year with the potential to earn a lot more and all for a low $30k+gst. As we like to say, ”it doesn’t get much better than that” We have been in the business for quite some time and are now looking to expand our business throughout Australia and New Zealand.

Independent Property Inspections franchise system is set to dominate the pre-purchase and building

inspection services market in Australia by recruiting only building professionals with the skills, motivation and passion to succeed in this rapidly expanding market. Recognised as an innovator in this field with state of the art marketing systems and proprietary software giving each franchisee a unique advantage over any competition and backed by the Power of the brand that is Independent Property Inspections For more information contact Damien Digby on 0412 868 788.


We don’t succeed unless our customers succeed.

Jim’s Computer Services is a Division of the Jim’s Group of Companies, specialising in providing a full range of services for business owners, home office workers, and home computer users. Franchisees can select the specific products and services that they would like to provide, not forgetting that you will have access to other Franchisees who can assist you to branch out into the other services.

Advantages to being involved in the Jim’s Computer Services Franchise system Include: • Reduced Travel • Pricing • The Jim’s Name • Training • Regional Rights • Work Guarantee System

Independent Property Inspections is a new and exciting concept operating in a rapidly expanding market and is ideally suited to building professionals. Each territory is an Exclusive Marketing Territory, thus giving you the freedom to work anywhere across your state.

Our goal is to work with our customers to implement solutions that enhance the efficiency and profitability of their business, and improve their every day lives.

JUMPING J-JAYS CASTLES & SLIDES Jumping J-Jays are offering more than ever to there customers with the introduction of a bunch of new themes. This means that Jumping J-Jays are presenting more opportunities to their franchisees. Existing Franchises now available from $35,000 including 20 themes this indicates higher return on investment, with more sales. Our Burleigh Heads franchisee says “My turnover went from $34,000 to $164,000 P/A in just over 18 months” Cameron and Janet Walker achieved this great result

Franchise opportunities are currently available Australia wide. Contact 131-546 to discuss your plans, email or for further information go to:

by Cameron stepping back from his full time job to work their franchise 3-4 days a week, Now he only works 1 day a week at his old job. Janet kept on her full time employment to maintain that level of income while they build up their business. Add to this our turnover Guarantee of at least $60,000 in your first year. At this level you have a break even point of 3 deliveries a week. 80% of our current franchisees deliver 8 or more every week. Contact or 1300 227 853

JUST CUTS Don’t just buy yourself a Job! Discover how you can easily run a “Genuine Business System”.

to own multiple sites. Just Cuts™ do over 65,000 Style Cuts™ a week!

Did You Know? Most of our Just Cuts™ Franchise Owners are not Hairdressers. Plus, the average Franchise Owner goes on to own multiple stores. Why? Because proven systems, support and training means your hairdressers become the technicians and easily run the business for you.

Just Cuts™ offer a No appointment necessary, quality style cut and at an affordable price.

At Just Cuts™ Franchise Owners have been free to grow


Contact us today to find out how. Join the largest Hairdressing Franchise in the Southern Hemisphere. Contact: Chiree Craig 1800 334 498 Website:


most of the hard work is already done before you start.

Kelly Sports provides thorough research, strategically designed programs, tried and true business methods and, importantly, tremendous back-up support by an experienced team. Franchises are now available for the right people.

There aren’t many jobs more rewarding than those that involve working with young children and there aren’t many businesses that give you the opportunity to do so. Good quality education and care makes a real difference in youngster’s lives, and being able to play a key role in helping develop their skills and confidence can be very worthwhile and gratifying.

This is a dream chance to operate a reputable, proven business that teaches primary aged children sporting techniques and fosters them in developing the essential life skills required for team sports. Best of all,

For further information call 03 9384 2204, email or visit our website


KWIK KERB Kwik Kerb® is the world leader in continuous concrete edging and can now be found in over 20 countries. We are looking for motivated people right around Australia who want to improve their lifestyle and take control of their financial future. As a Kwik Kerb® business owner you will be supported every step of the way with our knowledge and experience in marketing, a full training program and on-going product development. Kwik Kerb® business owners work for themselves, building

lenard’s Lenard’s was established in Brisbane in 1987 when Master Butcher Lenard Poulter identified a gap in the market for value-added chicken products. Today, Lenard’s is a multi-award winning company, considered to be one of Australia’s leading fresh food retailers and a pioneer in the kitchen-ready market. From humble beginnings, Lenard’s has grown to employ more than 3,000 staff across more than 195 stores nationally. At Lenard’s, our team is dedicated to providing

Little Kickers Have fun whilst becoming part of a global success story! Little Kickers is the premium provider of football (soccer) skills classes for children aged 18 months – 7th birthday. Over 12,000 children a week are currently enjoying the Little Kickers experience! The fun-filled program was developed by qualified football coaches, preschool teachers and child health specialists. As a result, rather than focusing purely on football, our classes are tailored to incorporate a number of early learning goals whilst reflecting our unique “Play not Push” commitment.

their own business from strength to strength and determine their own income level. With Kwik Kerb® YOU keep all the profits! We have Kwik Kerbers earning $500 to $1000+ in a day. If they can do it, so can you! Owning a Kwik Kerb® proven system is all about creating a lifestyle that suits you. You choose the hours of work that match your financial and lifestyle goals. For more information freecall 1800 773 231 or visit

outstanding Franchise Owner support. Lenard’s has a world class franchise support system with dedicated consultants, an innovative and comprehensive handson training curriculum, a program of continual product development and improvement, and an industryleading Marketing team. Owning your own Lenard’s franchise is a unique business opportunity. For further information on opportunities with Lenard’s, contact Chris Booth on 0434 600 470 or at info@lenards. To find your local Lenard’s store, visit www.

world’s leading preschool sporting franchises with over 125 franchisees operating successfully across 4 continents. All Little Kickers franchisees are provided with extensive training, ongoing support and world class business infrastructure as part of a proven franchise model. With territories priced from $15,000, we offer a fresh start and a dynamic, exciting and rewarding career. If the opportunity to make a REAL difference to children’s lives appeals, and you are after a REAL work/life balance, contact the Little Kickers team now! For franchise enquiries email

Since launching in 2002, Little Kickers has become one of the


Lonely Pets Club

• Support Office handles all bookings, payments

Feed pets for a living! Lonely Pets Club franchisees visit people’s homes to love, feed and cuddle all of their pets whenever they go away. • Work close to home • Low stress, fun and active lifestyle • Multi award winning company

and queries • Enjoy work again It does not matter where you live, there are lonely pets everywhere. We need your help! Visit: to receive your information pack.



MAN, WHAT A FUSS! Men now have their own….. exclusive Salon and Spa for men catering specifically for every area of the ever growing body & soul male market. So why Fuss?  We have a Unique Market Position in a Growing Male Market.  We have Experienced Franchise Systems.  We put People Before profit, Because “We care”!

The sad news is we have a limited number of Territories available. For all franchise enquiries please contact : Kate Allen Franchise Manager, M: 0417 007 560 P: 07 5520 4166 Email: Man What a Fuss salon & spa 17 McKillop Street , Melbourne 3000. w:

Mini Maestros

Why invest in a Mini Maestros franchise?

Why do people love Mini Maestros? • One of Australia’s longest established music education programs for young children • An all Australian company, owned by Australians with music and activities by Australian composers

• Low cost start up with long term security • Can provide a solid supplemental or part time income • Streamlined operation with minimal administration • Interact with young children and their carers and create positive experiences • Become part of the ‘Mini Maestros’ family

• Learning through play -Children sing, dance, play percussion instruments & play games, whilst having fun

Opportunities for new franchises now available Australia wide.

• Children develop life skills and strengthen bonds with parents and carers


• The program is educational, sequential and developmental


Make a change – make a difference! P: 1300 786 557

NANDO’S Franchisees will find their passion for the brand rewarded with an unrivalled level of support through comprehensive training, ongoing guidance and constant feedback. In fact, all franchisees are even assigned their own field marketer and business development manager.

NATRAD Natrad has an iconic name within the motor repair industry, widely known as Australia’s most recognised and trusted radiator and air conditioning specialist group. Natrad has a proud history which dates back over 80 years and is supported and owned by Australia’s premier radiator manufacturer. Our product and service are synonymous with exceptional quality, in fact our radiators are responsible for cooling many of the V8 Supercar Teams! The market leader in radiator and automotive air conditioning

OzzyKleen Australia If you like variety and want to be on the move meeting different people as well as have a regular clientele, then OzzyKleen has an exciting opportunity for you to join one of the most profitable franchising systems in the industry. We are extremely diverse in our services, we do everything from carpet cleaning, office cleaning, move out cleans, move in cleans, builder cleans, domestic cleans, large industry cleans, rubbish removal, upholstery cleaning and protection and lots, lots, more.


So it’s no surprise our proven business model is accredited with numerous financial institutions with 50- 70% credit available. For more information about how you can become a part of something special, contact Nando’s Head Office on 0411 111 243 or visit

sales and repairs, we professionally service retail, trade and large industrial customers throughout our 80 repair centres nationwide, backed by a 3year Warranty. Natrad is currently looking for interested individuals from outside the industry as well as existing automotive workshops looking to convert and further develop their business. If you love cars, and want to become part of Natrad’s powerful branding, quality products, strong support and low entry costs … “Nip into Natrad”! Natrad National Office: 03 9795 1255 Haydn Roberts, National Recruitment Manager: 08 8243 9860

“Life is never boring” with an almost inexhaustible cash flow, this business leaves the rest way behind. The cleaning business is certainly interesting as you never know what the next job is going be or who you might meet. We have made the business multifaceted so you will have a steady income continuously. If one area of cleaning goes quiet you will still have income from the other services. For franchise enquiries call (03) 9703 1135 or email

PACK & SEND PRICEWATERHOUSECOOPERS Franchisor of the Year 2007 and the FLA International Franchisor of the Year 2008 Runner-Up. Pack & Send is an Australian success story that was established in 1993. Our team of 100 franchisees enjoy a limitless marketplace and create ‘raving fans’ by offering our customers a powerful range of ‘No Limits’ solutions to their packaging and freight problems. With our systems, supplier network and experience our franchisees are able to achieve the unbelievable with ease. Everyone is a potential customer of Pack & Send from Householders to

tourists, small business right up to large corporations. By creating our own niche market we are able to sustain some of the highest margins in our industry and have a dominant market position. Our franchisees are experiencing strong growth year on year propelled by rapidly expanding market segments such as e-commerce and particularly eBay. Our international expansion plans came to fruition in late 2008 with the opening of Pack & Send stores in the United Kingdom and New Zealand.

For more information call (02) 9822 5622. Or visit our comprehensive website at

Personalised Pet MUST LOVE PETS!

- Great part time income

Personalised Pet is looking for people nationally with the drive and enthusiasm to build and operate a friendly, professional service providing customers with innovative, quality and good value pet products. Our franchises offer:

- Low start up costs – under $50,000 – includes start up kit, stock and training.

- The fun of being part of a service driven pet business.

- Exclusive territories available Australia-wide.

- Flexible working hours so you find a balance between work and family.

For franchise enquiries, please contact or 1300 COLLAR.


emotionally and intellectually through active play.

Playball kids sports - playing ball around the world Playball is an internationally successful children’s sports coaching franchise now also available in Australia. Over 40 countries around the world are running the Playball program which aims at helping young children develop sport skills and confidence. Playball are specialists in coaching children between the ages of 2 and 8 in age appropriate groups. Playball consists of a curriculum based 6 stage sports program which aims at developing children physically, socially,

Individuals who have a lot of energy, patience and a love for the little ones now have a fantastic opportunity to work for themselves. Playball prides itself in its professional coaching and business system making it easy for the right people to have a business of their own.

- We provide our franchisees with new product development to maximise their success.

Working for yourself means that finally you can create a secure “job” for yourself and at the same time experience the rewards both personally and financially. For further information visit

POOLWERX Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is also multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business empires: retail hubs anchoring satellite stores and fleets of service units.

PRICE ATTACK As the authority in hair for over 24 years, Price Attack offers franchisees the best opportunity to become a successful part of one of the most dynamic and exciting industries in Australia. When it comes to hair, Price Attack is a one-stop shop, providing customers with a full-service Matrix salon and the biggest range of professional haircare products. As a Price Attack franchisee you will reap the rewards of our strong brand name recognition and receive support in every aspect of your business. You have access to a professional office of highly competent

Other innovations include a layer of Regional Managers whose sole duty is to help franchisees drive profitability, achievement of Registered Training Organisation status (providing franchisees with internationally recognised qualifications), automatic professional indemnity insurance, royalties that reduce as turnover rises and multiple forums for franchisee interaction. For a confidential discussion about your future with PoolWerx contact Dean Atkins on 0421 003 552 or email on

support group trained to offer personalised store assistance, local area marketing consultation, complimentary inhouse design, PR assistance and much, much more. Enjoy comprehensive training (initial and ongoing), in-store support from state managers, thrive off national advertising campaigns, and get the industry edge from a highly successful loyalty program. If you want the best industry product deals and exclusive discounts, become part of Price Attack - one of the most respected names in franchising. Call Barry Jarred for more information on (07) 3216 1616 or email



RASHAY’S CAFE & RESTAURANT Rashay’s Café & Restaurant is an Australian owned business that models itself on the principle of “food fast”. It embraces the systematic approach of fast food outlets without sacrificing the quality of its food, thereby positioning itself in the casual dining segment. Rashay’s Café is a low to moderately priced, casual-theme, ala-cart restaurant serving seafood, steaks, chicken, pizza, pasta & Café Meals. The systemisation of the business assures that the kitchen can conduct the day to day operations without formal chef qualifications allowing complete control in the hands of the operator (franchisee). Despite the comprehensive menu, it has been created in a

manner to allow the preparation of many recipe ingredients to be done ahead of time. Most of the ingredients are produced in a central kitchen or otherwise available from local suppliers that meet our high standards. Our restaurants are designed to assemble meals without loosing the authenticity that is expected from a restaurant. Front of house operations are also provided with training & tools, as well as a well branded fit outs to ensure that the unique atmosphere & service can be recreated time & time again. Investment required $300k+ For more information on becoming a part of the Rashay’s family; call us on 13000 13000 or visit or email


• Excellent support and ongoing training

Rapid, Realistic, Reading Results We provide excellence in reading tuition for children and adults. Invest in a Read and Exceed franchise and leave the stresses of classroom teaching behind and still have a rewarding teaching career. Help the one in five students who struggle with reading. • Enjoy a great work/life balance • This program works in only 12 lessons on average • Low entry fee with great potential to build the business

• Opportunity to appoint Sub-Contractors to deliver the program. Our Mission: To establish a network of professional Franchisees and Sub-Contractors who can remedy reading problems or enhance the skills of average readers in a limited time frame. Contact Catherine McLennan (Franchisor) for more information on 02 9520 1568 or visit

RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts and lease arrangements

• Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: Phone: 03 9582 8716

RP VENDING SYSTEMS RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending equipment over a decade ago. There are now well over 40,000 machines located throughout Australia and New Zealand, serviced by over 1,000 independent owner operators. Our operators are all supported by RP Vending’s complete “Business Start Up System” creating a truly profitable business, resulting in a fantastic lifestyle opportunity. Our long established wholesale partners Smiths,

Cadburys, Schweppes, Coke, Nestle etc. offer a truly unique retailing opportunity that is highly profitable from day one with 100% plus profits and advertised nationally for FREE! Over 2 million people per day have access and enjoy convenience from an RP Vending machine providing profits for our national team of independent vending machines owners. RP Vending offers comprehensive training and ongoing support to all our operators. For further information call 1800 066 112 or visit

Ryco RYCO Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. The RYCO Trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service. RYCO HOSE Pty Ltd, trading as RYCO 24•7 is a member of the Franchising Code Council Limited, which administers the Franchising Code of Practice. The RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago and is a


successful channel to market for the RYCO group. Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries. Training is provided and conducted at RYCO’s design centre in Melbourne, or at the RYCO 24•7 Mobile Connector Specialists designated Service Centre. RYCO’s training packages meet a Nationally Recognised Standard and cover all aspects of the identification of hydraulic hose and fittings.

Schnitz Schnitz is a fast casual food franchise unlike any other. It is the first pan-cooked Schnitzel Franchise in Australia and holds a unique position in the food retail marketplace. We combine great tasting schnitzels with healthy fillings, Saladz and our award-winning Chipz. Schnitz has very strong customer appeal as consumers are shifting towards healthier and more convenient food alternatives. We provide restaurant-quality food at take-away prices, forming the foundation of a stable, growth-driven business. The management team behind Schnitz is an

Se7en Gourmet Takeaway se7en Gourmet Takeaway is a re-invigoration of the classic Aussie Takeaway Shop - with a whole lot more style, sophistication, variety and value. se7en’s all day menu consists of a delicious array of dine-in or take away meals including freshly made salads, gourmet grills, seafood, hot breakfasts, coffee, desserts and our famous seasoned chips and wedges. The se7en brand encompasses a passion for many things including the environment, nutrition,

Australian family that has been involved in hospitality since 1974. They are professional, reliable, honest, hard-working and understand the importance a strong brand and culture can bring to a business. Schnitz is expanding throughout Melbourne and is looking for energetic, hard-working and passionate franchisees to join our family. Our determination and commitment to success sets us apart from our competitors. Please visit or email for more information.

rewards for loyal customers and creating and maintaining a positive work environment. se7en has being carefully designed to ensure it can thrive in a broad range of locations from food courts to outdoor dining precincts to stand alone locations on a coastal esplanade or the main street of a country town. We are currently looking for steady growth in Queensland and interstate. For more information or to make an enquiry, call 07 3175 0637 or visit us online at

SHED BOSS Premium quality steel frame building solutions with professional business systems, design/quoting package & project management software, and backup support from head office to ensure success. Join the Successful and Dynamic Steel Shed Network Shed Boss are a dynamic & successful Steel Shed Network that sells and builds a huge range of premium steel frame domestic and commercial buildings.

SKEWERZ KEBABS Skewerz Kebabs offers authentic Mediterranean cuisine combined with fresh and exciting flavour profiles for the Australian market. Providing an exciting alternative to the traditional kebab, Skewerz serves up a truly satisfying menu supported by a friendly and fun casual dining environment. Skewerz is a sensory delight, immersing the customer in an international taste sensation filled with flavour, style and authenticity.

All outlets are independently owned and operated by family businesses, using local products and supporting local industry. We are now actively taking applications from builders or business people to operate their own outlet with Licences available in all states of Australia and New Zealand. To find out more please visit our website

It’s not just about the food, it’s about the experience and Skewerz provides one filled with dazzling store displays, flaming grills and the exotic zest of the Mediterranean. With your investment in the Skewerz franchise, you can experience the freedom of running and owning a business with the security of working within an established franchise system. For more information or to make an enquiry, call 07 3175 0632 or visit us online at

Sleepy’s Sleepy’s offers the opportunity for you to work for yourself, driving your own business and realising the rewards. We are looking for franchisees who wish to be part of a secure, stable and growing group, and who have the determination to succeed. Sleepy’s Mattress Experts are great people, with great skills who are dedicated to helping customers make the mattress buying process as easy as possible. Our extensive initial and on-going training can turn

YOU into a Sleepy’s Mattress Expert. We currently have 38 stores nationally and plan to have 60 stores by the end of 2012. If you would like further details on the possibilities of being part of this very low cost operation, please contact Jenny Bertram. Phone: 07 3895 4100 Email: Website:



SNAP fitness

• Financing options available

In today’s uncertain economy, professionals and small investors from all walks of life are saying “enough!” and partnering with Snap Fitness, the fastest-growing franchisor of compact, state-of-the-art, 24/7 fitness centers in the world. Discover the freedom, flexibility and fulfillment that comes with owning the leading alternative to traditional “big box” health clubs; and a value-driven concept that’s right for the times. Easy to own • Affordable investment

Easy to manage


extensive training and no messy commercial leases. Franchisor support includes regular meetings with your Field Group and assistance from your Sales Development Manager, detailed customer data provided at startup, a franchisor-supported Trade Card program for your customers and centrally managed warranty and repair department. While there are currently more than 160 Snap-on franchisees operational in Australia and NZ, market potential is such that the territories are available. Being your own boss is great but there’s more to it. Become a Snap-on franchisee and love your work! Phone: 1800 762 766

Snap-on Tools are a status symbol with a designer pedigree and a heritage spanning nearly a century. Since 1920, Snap-on’s range has grown to encompass over 19,000 different products, from the smallest tool to entire workshop fit-outs, sold by over 5000 franchisees worldwide. And the Snap-on franchise is as good as its product, with incredible franchisor support, a business model that’s been proven for decades, franchise finance accreditation with the major banks plus Snap-on’s own finance programmes available, exclusive territories,

SNOOZE™ Snooze Sleep Well Pty Ltd is the leading bedding retailer Snooze franchises have been pioneering new standards of service, expertise and range since 1974. As a new franchisee, you join a team which provides the best in bedding retail and a network of more than 70 stores spanning Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

• Complete Turn Key Operation • Many franchisees are absentee or semi-absentee owners Easy to market • Ready-to-go, proven sales & marketing support Contact Catherine McGill, Franchise Sales Manager +61 435 841 811, email: 1800 SNAP GYM

Snooze offers its franchise partners a solid platform from which to start their business, keeps them up to date with bedding and retail trends and supports their businesses, allowing them to maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions? For further information on becoming a franchise partner, go to or contact Alistair Browne at

Southern Cross Chauffeur Drive Clean and Simple – One man business!

3. Flexible working hours:

Simply run your own car and look after your clients, the booking and accounting chores are handled for you.

We work with you. Whether you’re “Early to Bed” or a

Southern Cross is a Melbourne only business and franchisees also enjoy the following benefits:

You can also hire a driver to keep your car on the road and your life in balance.

1. Regular, on-going work: New franchisees are cash-flow positive from day one.

4. On the road from $75,000

2. A proven business format: We still have clients and franchise owners who started with us in 1997.

John Kapnias on 0419 341 319 / 03-9371 2601 or

SPRAY PAVE AUSTRALIA Pty Ltd Earn up to $3,000 p/w. That’s right, up to $150,000 per year! Our service decorates concrete, both interior and exterior for safety, appearance and property gain. Customers are domestic, commercial and Government. Talk to many existing operators about their new life. We are not a franchise, so you have the freedom to choose when, where and how you want to work! • Only $9,500 deposit plus Easy Payment Plan (EPP).


“Night Owl”, the extent of your availability is very flexible.

To find out more contact our Franchising Director

• Guaranteed work available, choose from 3 levels. • Guaranteed customer leads, via SMS & E-mail. • Complete head office training plus follow-up on your site. • Customers contract and interest free finance. • Lifelong support from 8 H/Office team members. Established in 1991, Australia’s largest network just keeps growing larger each year. Phone for a FREE information pack: FREE CALL 1800 688 888 Website:

STAIN BUSTERS Our clearly articulated point of difference is the DIFFERENCE! By standing out from the crowd our Franchisees get more work than they can handle by themselves! Our three levels of success: 1: You clean carpets and provide our many other services. You learn the business and lay your foundations with our guidance. 2: You have too much work. You need help. When you get 2 or more Contractors you do less doing and more managing.

3: Your business is very profitable and functions without your direct input. Your manager has a wage, you receive the profits. We have a proven marketing system, superior cleaning system, exclusive products, great training and ongoing technical support. This is not a job in the cleaning industry. It’s your opportunity to build a highly profitable multi van business. For more information Ph 13000STAINS (78246) and speak to John McEwan.


With clothes, hearts and special carry carts - Stufflers is the next party phenomenon. The franchise is best suited to a stay at home mum that has 2 days available midweek to work on our unique local marketing programs.

Stufflers. You also receive the following: an exclusive franchise territory of 30,000 kids under the age of 10 years, marketing launch valued at $6,000 and training valued at $1,000. Our opening launch price of $42,000 is substantially lower than the $500,000 needed to open a retail store of a similar business. Stufflers creates its own lines of stuffed bears, animals and clothing direct from the Stufflers warehouse (we call it a bearhouse) in China. Our exclusive machines, designs and marketing means greater profits for this 2-day-a-week home-based business.

As part of your $35,000 franchise fee, you will receive 8 mobile Fluffenstuff machines that are custom built by

For more information visit or email


and are looking for potential franchisees to join the TeleChoice team. If you are passionate to succeed, have a love of customer service and want to start a business with a bang and never look back then a TeleChoice franchise could be for you!

This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufflers is all about making stuffed animals at kids’ parties and events using the Stufflers unique mobile machine system.

There has never been a better time to become your own boss. TeleChoice is a great choice for you if you are looking for a business in a dynamic industry. With over 150 stores nationally and a massive support base, you’ll always feel part of a great team.

After having a huge success with their 2009 expansion TeleChoice are expanding again in 2011

To start your own business and take control of your life, call National Franchise Manager on (03) 8699 2555 or visit

THE Shed Company Secure your financial future with a shed sales and installation Franchise with THE Shed Company.

them a net capital profit in excess of $400,000, after paying

Enjoy an excellent income and pay no service fees while you operate the Franchise, PLUS make a substantial capital profit when you come to sell.

Named as one of the top eight franchising companies in

CASE STUDY: A married couple established a THE Shed Company Franchise in September 2007. After enjoying a six-figure income for two years, they needed to relocate interstate for family reasons and to sell the Franchise. Three weeks later, the Franchise was sold for $495,000 giving

the initial Franchise fee plus all the set-up costs.

Australia in both 2007 and again in 2009 by the Financial Review’s Smart Investor magazine, THE Shed Company has become one of Australia’s fastest growing and most successful franchise groups. Contact David May 0419 630 055 or visit our Website for more information

UNITED PETROLEUM A proudly Australian-owned company, United Petroleum is innovative, rapidly growing and highly successful. In just 18 years we’ve established over 260+ United sites around Australia and continuing to open new sites every year. We invest heavily in training, research, marketing, new products and services development including exclusive United brand products, and in a highly effective retail promotional program designed to help every service station boost its sales. We’re passionately committed to continually developing our brand to ensure great value

for money and service, and we’re now seeking ambitious and equally committed franchisees to help us write the next chapter in the United Petroleum success story. If you’ve dreamed about owning your own business but want the security and expertise of a first class franchise group right behind you, then please contact our Franchise Co-ordinator Melinda Scott on (03) 9413 1562 or go to our website www. to complete an on-line Application Form. Vendor Finance Available / FCA Member



WET-SEAL Your waterproofing & underfloor heating experts Wet-seal Waterproofing and Underfloor Heating provides leading products with over 25 years of proven dependability. With a profitable work from home opportunity, all you need is a suitable vehicle. All Wet-seal Franchisees are fully trained at our custom built training facilities and with our TAFE accredited course you can achieve a nationally recognised Trade Certificate III in Waterproofing. Wet-seal undertake all invoicing for you, providing you less paperwork and more time to deliver the best waterproofing & underfloor heating in the industry.

xpresso delight Invest in an Xpresso Delight franchise and seize the opportunity to profit from one of the fastest growing markets on the planet. As the number of coffee drinkers has boomed, the market has exploded! The demand for gourmet coffee in the workplace is very poorly met. Each day, thousands of workers trek to the nearest café to pay as much as $4.00 for their coffees. This is a huge market waiting to be tapped. Why would these people repeat this daily trek if they could just

YogaBugs YogaBugs is imaginative, interactive & fun for children aged 2-12. Postures, breathing and relaxation techniques are woven together into fun stories & games. Being noncompetitive & fully inclusive, children are always the heroes of their YogaBugs adventures. YogaBug programs support the Federal and State Government’s curriculum’s and assists in achieving required outcomes. Postures strengthen core stabilising muscles & assists in reducing childhood obesity. Breathing improves concentration, energy levels &

You will also be provided with comprehensive start up and regular on-going training, full support from our operations, technical, sales, marketing and IT departments. Ask us about some of our large prime new areas available NOW! Contact Scott Young on 1800 025 081 in Australia or 0800 436 000 in New Zealand, alternatively email to find out how you can become a part of this waterproofing and underfloor heating industry leader. Further information is also available on our Franchisee Recruitment website

walk six steps and get a perfect cup of gourmet coffee in a mere 25 seconds. This is the premise of Xpresso Delight- transplanting the café into the heart of the workplace at a fraction of the price that people pay in a cafe. Xpresso Delight is a simple one-day a week business with no employees no ongoing sales minimal stock holding. Your next step is going onto our website and make an enquiry at

promotes healthy sleeping patterns. Relaxation aids in memory retention, calming symptoms of anxiety and nervousness. A YogaBugs Franchise gives you exclusive rights to a Territory. Investment starts from as little as $20,000 and can be run from a home based office, offering a true work/life balance and the opportunity to build a highly profitable business. Become an “ethical entrepreneur” and make a difference to children’s lives. Don’t delay - contact us today. Web: Email: Phone: 1300 yogabugs


potentially employing over 300,000 people.

Yong is not just a real estate agency, but a complete real estate company incorporating real estate marketing, management, investment and development, arguably the only franchise of its kind in the world. If you are interested in real estate and helping people as well as helping yourself, then a YONG franchise might be just what you are looking for. YONG’s vision and philosophy is, like Toyota, to make YONG the largest real estate network in the world,

• No upfront fee • No legals • Small ongoing fee • 1st generation business coaching • And the confidence to offer performance improvement guaranteed.

A-Z Listings are a great way to promote your business

For further information on franchise opportunities and how you can be a part of YONG’s international network, please contact YONG on (07) 3373 9877 or Email: Website:


For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to 128



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Business Franchise AUS & NZ Mar/Apr 2011  

Business Franchise is a bi-monthly consumer and trade publication bringing you all the latest news, expert advice, and information from the...

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