Ms Carmel Alabakis, Franchisee of the multiple award winning Midas Werribee Plaza workshop in Melbourne.
automotive aftermarket companies in Australia.
“Independent repairers seeking to take that important next step to stay at the forefront of vehicle servicing and repair, along with enthusiastic automotive technicians who want to establish their own businesses, should take a closer look at joining the Midas group.” in taking the next step, or for enthusiastic automotive technicians who want to establish their own future in the industry by creating their own businesses,” Mr Geraghty added. In joining Midas, your business becomes indelibly linked to a highly recognised national brand. Your business gains the benefits of store set-up consultancy, national marketing support along with detailed business support. This comes from a strong national organisation that is owned by Bapcor, one of the largest and most successful
Midas conducts several national consumer targeted promotions each year, generating strong motorist attention to the nationwide automotive servicing and maintenance group. In one of the most high profile activities of this kind, Midas has established a highly successful marketing partnership with Virgin Australia’s Velocity Frequent Flyer program. This outstanding marketing platform promotes all national Midas Auto Service Centres to more than five and a half million Velocity Frequent Flyer members and car owners through specific Midas marketing activities at various points during each year. Instead of viewing the future for independent automotive service and repair businesses as a challenge, by joining Midas you will be assisted and supported to see the future as an exciting opportunity for growth and long term success. All that is needed from you is your continued commitment to provide excellent customer service through high quality automotive service and repairs. According to these Midas franchisees, making the decision to join this full automotive service group was one of the best they have ever made; One of the most successful Midas stores in the country, Midas Werribee Plaza (Victoria), was born out of the desire to make a positive change to how automotive service and repair businesses operate. Franchisee Carmel Alabakis had endured a bad experience with a mechanic and wanted to stop this from
happening to others. Carmel has managed to achieve this highly successfully without any mechanical knowledge or background thanks to the support she has received from becoming a Midas Franchisee. “I saw an opportunity to make a change in how automotive servicing and repair work is carried out in my area when I saw a Midas business for sale at Werribee Plaza back in 2005. The support that I received from Midas from day one was outstanding and continues to this day. From the provision of technical training for our staff through to the efficiency of our operating systems, being with Midas has enabled me to enact positive change in how auto repairers provide total quality services to their customers, which is very important to me. I also love being my own boss while being a part of a large and well known national group,” Ms Alabakis stated. Justin Wade, Franchisee from the Tingalpa and Capalaba Midas Auto Service Centres in Queensland has joined the ranks of successful Franchisees who own multiple Midas workshops. “I love the strength of the collective group and the cohesion in the Midas model. I have a background in the auto service industry and I liked the Midas concept, so I became a Franchisee 15 years ago,” Mr Wade said. To find out more about converting your automotive business to a Midas Auto Service Centre or to establish a new Midas Auto Service Centre call: 03 8878 1111
Business Franchise Australia and New Zealand 23