CPA Pricing Model At A Glance

Your quick guide to choosing the best CPA models for your marketing goals

TOP CONSIDERATIONS OTHER CONSIDERATIONS

CPS

Low risk because you only pay when revenue is driven May hear this name used interchangeably with the term CPA in the performance industry

CPL

Good way to build a database of qualified leads, with the ability to specify what data is captured about the leads Common in B2B marketing

CPI

Fast way to drive installs Specific to mobile apps

CPE

CPC

Ability to be highly targeted based on engagement specified, increasing ability to control quality of leads Usually specific to mobile apps, but can vary by network

Fast way to drive traffic Oldest and therefore most common CPA model