Expert Tips To Get Started in CPA Marketing

If you’ve decided its time to promote your product or service with CPA marketing, there are a few things you can do to speed up the process of joining an affiliate network or employing an affiliate agency. Check out these tips from our very own Perform[cb] team of marketer representatives on what to prepare before you apply to a network or agency.

Applying to a CPA Affiliate Network

Have your offer or app landing page links ready to share

• The more optimized your offer landing page is for customer acquisition, the better especially for offers that will be promoted via desktop. What does that mean? A landing page that’s ready for CPA marketing should have a clear customer journey once a lead lands on the page. The call to action should be highlighted, and the action you would like that lead to take should be one that fits the CPA model. An example of what you want to try to avoid is using your homepage as your landing page. Oftentimes, home pages are designed to be informational, not with a clear customer conversion point in mind.

• For marketers with mobile apps, providing links to your app in the app store(s) (Apple

Appstore, Google Play, etc.) along with a landing page, if you have one, will help expedite the Network sign up process.

Provide a list of your current media mix

• To give a network a better sense of what they do, and don’t, need to cover in their discovery call with you, provide a list of your current media mix (where you’re currently running ads). For example, if you’re already running Google ads, Facebook ads, or even happen to belong to another affiliate network already, let the network you’re applying to know. Having this information up front will help guide your initial conversations with a network and in some cases, fast-track the approval process.

• For mobile app marketers, having an attribution platform in place before applying to a network is key. In fact, in order to do CPI or CPE marketing with most networks, an attribution platform is required.