1 minute read
Choosing an Affiliate Network or Affiliate Agency
What is a CPA Affiliate Network?
An affiliate network is a company that connects marketers (brands or their agency representatives) with affiliates to promote the brand’s goods or services to consumers or customers on a pay-perresults model. A CPA affiliate network is an affiliate network that uses any combination of the CPA pricing models as a means of payment for an action.
Advertisement
What is an Affiliate Agency?
An affiliate marketing agency manages affiliate promotions, sign-ups, payouts and affiliate relationships on behalf of a marketer. You may also see affiliate marketing agencies classified as affiliate OPMs, or outsourced program management providers.
How to Choose an Affiliate Network?
There are several factors that go into choosing an affiliate network and those factors can shift depending on the marketer’s goals. However, the four primary factors that go into every marketer’s decision are distribution, technology, compliance, and payment. Read more about these factors and the questions you need to be asking here!
Perform[cb] has been recognized as the #1 CPA Network Worldwide for 4 consecutive years.
Pro Tip:
Look for a network that has longevity and good reviews from both marketers and partners, or advertisers and affiliates.
How to Choose an Affiliate Marketing Agency?
Choosing an agency to manage your affiliate program can be easy if you focus on these three factors: their strategy, affiliate relationships, and reporting & data analysis. Does the agency offer your brand a flexible and proactive affiliate program strategy that is customized to your needs? Do they have quality publisher/affiliate relationships with proof to back their claims? What tools and processes do they use to provide insightful reporting? Will they work as an extension of your internal team to help hit your KPIs? Read more about these factors and the questions you should be asking here! Many marketers initially set out to manage their own affiliate program, but quickly learn that an agency with vast industry experience will be more effective. A reputable agency should be willing to review your program and provide you with strategic recommendations as to how they can help you help it grow.
