2 minute read
CPA Marketing Next Steps
Predetermine your all-in CPA target or ROAS target for your performance marketing
• With tracking costs and agency fees included, what is the end cost per acquisition or return on ad spend goal you’d like to achieve? Much like the tip above, knowing this up front will help the agency determine the best services for your needs, as well as expedite the initial discovery process.
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Share your current promotional strategy
• What is your current marketing strategy? Do you offer promotions or discounts? Do you have seasonal changes for your product/service? Information like this will help the agency determine which affiliate partnerships will be most beneficial to your brand.
While affiliate marketing may have had its roots in Nutra and Dating (and those continue to be strong even 25+ years later), Lifestyle, Entertainment and Financial brands have made performance marketing a cornerstone of their marketing plan after years of reaping the benefits of the channel.
A well-known photo printing app has found longterm success with the affiliate marketing channel thanks to its high level of transparency and continuous ability to optimize towards higher ROI. When this app became a Perform[cb] client in 2016, they were looking to increase app installs on a CPI model. As the client’s goals shifted over time, Perform[cb] pivoted the campaign to a CPE model to align with the new goals. Since transitioning to the CPE model, the client was able to drive over 130,000 first-time in-app purchases, and has remained a marketer with Perform[cb] for continued campaign optimizations and management. Find the case study here.
Erin Cigich CEO, Perform[cb]
A Message From The CEO
CPA marketing provides all marketers with an equal opportunity to increase user acquisition, volume, and lifetime value. Because marketers are only paying for tangible, genuine results, CPA marketing inherently protects our clients’ ad spend. Working with a trusted Network or Agency partner supplies marketers with insights from years of industry experience, and equips them with the resources to hone in on the audience, pricing models, and KPIs that drive the most success for their business.
Our marketers have achieved industry-leading results with their campaigns, while also experiencing the long-term benefits of the affiliate space such as greater transparency into the customer journey, value-aligned marketing spend, and decreased risk of fraud. The Perform[cb] team is here to help you streamline your marketing efforts and ultimately generate more revenue for your business.
Ready to go? Contact our team of industry experts today, or apply to be a Perform[cb] Marketer.
