Long Term Success in Affiliate Marketing

Long Term Benefits of Affiliate Marketing

Only Pay for Conversions

One of the greatest benefits of CPA marketing for B2C marketers is that its based on the principle that marketers only pay for true results. Many traditional marketing methods utilize impressions or views as a measurement of success, but while indicators of effectiveness, these are measurements that cannot be directly tied to conversions or revenue. CPA performance marketing is rooted in strategic, commission-based partner-marketer relationships where payouts are placed solely on legitimate conversions as defined by the marketer.

The roster of affiliate marketers available through a CPA network is most likely vast with expertise in nearly every vertical, but look for a network that matches your program with the most affiliate expertise in your specific vertical.

Pro Tip:

Lowered Risk

• Because payments are only made post-conversion, both network and affiliates can only succeed by driving non-fraudulent traffic. It is this heightened level of accountability in performance marketing that gives marketers greater protection than other forms of digital marketing.

• There’s also a lowered budgetary risk, in that marketers are not locked into spending money on tactics that don’t perform. By only paying when a desired conversion occurs, marketers can avoid using ad dollars on placements with little to no proven value.

CPA marketing does not require a large investment of time or money, and a network with innovative technology and experienced account managers can do much of the work for you.

Pro Tip:

Greater Data Transparency

• CPA marketing has the ability to provide B2C marketers with some of the most detailed consumer journey data in the digital marketing space. This is especially true when working with a reputable affiliate network or agency that has advanced platform technology, in addition to human optimizations and management. Being equipped with better data means marketers can not only continuously optimize their affiliate campaigns, but they can also apply learnings from this data to their other advertising efforts outside of affiliate marketing.

• Data transparency is especially important for optimizing lead generation campaigns, as there is no guarantee that a lead will result in a sale. CPA marketing provides marketers with data that allows them to hone in on the attributes of a more qualified lead, then adjust payouts appropriately. Read more about the benefits of data transparency in lead gen here.

No matter how uncertain the landscape, the performancebased nature of CPA Marketing will always provide a reliable way to increase conversions, and provide a protective barrier for marketers’ budgets.

High ROI

CPA marketing’s ability to provide B2C marketers with a high ROI is thanks to a culmination of all its various benefits. Because you’re working on a model where you pay commissions for sales or other desired actions, rather than paying for traffic, you automatically set yourself up for a higher ROI than you’d have with impression-based marketing channels. CPA marketing also allows you to continuously optimize towards higher ROI, thanks to its sophisticated technology, greater affiliate transparency, and specific measurable results.

Ready for high-volume, costeffective, customer acquisition?