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Selecting an Affiliate Marketing Agency
- What is an attribution platform? Mobile attribution is the process of attributing ad spend to user engagement or installs based on specific variables. These variables include things such as whether or not a user installs an app after seeing an ad and the actions a user takes after installing the app. An attribution platform tracks where your users are coming from and the conversion actions they’ve taken, then aggregates the information. - Popular mobile attribution providers include AppsFlyer, Adjust, Kochava, Branch and Singular.
Pre-determine the volume you can handle at scale
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• Establish the number of sales or amount of business your brand/service can reasonably handle before applying to an affiliate network. CPA marketing can be scaled quickly once momentum has begun, and the last thing you want is to not have the product or support to fulfill demand.
• Its important that you ensure you and the network you apply to can align on your budget.
Having a clear idea of what you’re willing to pay for high quality conversions allows the network to determine feasible affiliate commissions and the traffic volume your campaign would be capable of receiving.
Let the agency know if you’re new to CPA marketing, or if you already have an existing program
• An agency can help begin your affiliate marketing program, or take over an existing one from either your in-house team, or from another agency - but knowing upfront will give the agency a clearer picture of the type of services you’ll require. If you have an existing program, have details ready on the current platform you’re tracking the affiliate program with.
If you’ve tested paid placements in the past, provide those examples so the Agency can more quickly determine what was and wasn’t working for your brand
Predetermine the budget you’re willing to dedicate to affiliate paid placements
• Having a budget in mind will help the agency determine which of their services will best fit your needs.
