Spotify Case Study

How Spotify Leveraged CPA Marketing To Increase Their Visibility During The Super Bowl

With a scheduled Super Bowl ad in place, Spotify was looking for a way to increase their online and mobile presence in tandem with the airing of the ad, and in the days following to capitalize on the increase in consumer interest. Perform[cb] scheduled large media buys with top affiliate partners to deliver a significant traffic burst in sync with the Super Bowl weekend, as well as the days following the event. In return, Spotify saw a 532% increase in installs. Spotify was able to capitalize on the increase in traffic from their advertisement thanks to CPA marketing’s quick scalability and efficient targeting. Check out the case study here.

Pro Tip:

Entertainment apps like Spotify utilize CPA networks to find and partner with affiliates to drive traffic bursts.

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