Culinary research and engineering center

CULINARY RESEARCH & ENGINEERING CENTER

Technopole Atalante Champeaux Rennes, FRANCE www.centreculinaire.com

Reinforce the food innovation process by integrating the user experience at the heart of the projects and by increasing co-creation of the teams …

[3] CONVEY

@

Innovation process EXPLORE

[1]

INNOVATE

[2]

A LIVING LAB DEDICATED TO THE FOOD & CULINARY CHALLENGES! Put the marketing at the heart of the R&D or the R&D at the heart of the marketing …

W H O

Centre

A R E

W E

C O N S U L T I N G I N I N N O V A T I O N

?

Create a story & Develop speech

[3]

Editorial design, websites, photo shootings, public announcement

CONVEY

[Center]

R E S E A R C H I N T E R E S T S

Uses sociology User experience

@ 3500 m2 3 R&D labs 1 sensory analysis room 3 dining areas 1 cooking school

Culinary, sensory & nutritional mappings, focus groups & consumers studies

[…]

Culinaire

Consumer behavior Consumer perception

Test & Approve

Innovation process <

[Culinary]

< EXPLORE

[1]

A platform dedicated to all the actors of the food chain

Driving-innovation methodologies

[…]

Craft industry

Industry

Catering Equipment

Contemporain

INNOVATE

Retailing

[2]

Observe & understand culinary uses

[Contemporary]

An innovative approach …

Our goal is to combine the user experience and the co-creation process to develop innovative food … supported by an interdisciplinary team Culinary specialists, food sciences engineers, sociologists, sensory & consumer scientists, digital managers, marketing experts, designers […]

Interviews, observations, ethnographic surveys, focus groups

Create new products Formulation prototyping, design prototyping

Food technology

Generate ideas Culinary challenges, workshops

Alternative food for elderly