BiKBBI News
SPOT THE DIFFERENCE As B&Q continues to evolve as a business, the team across the hallway at Tradepoint have been busy evaluating the model, focusing on supporting BiKBBI and its members with a compelling proposition. It’s fair to say the changes that Tradepoint introduced last year, a percentage discount based on minimum spend, whilst fairly wholesome in its ethos, turned off members from using the card. It seems some saw it as less attractive versus the previous flat discount on a range of products held in store. Whilst the old deal was restricted on product lines and the latter deal opened it up to products across the store, it seemed that the minimum monthly spend requirement simply turned members off. However, as a result of great feedback, it seems the new flat 10% discount, without a minimum monthly spend requirement, is going down well with our members. Spend is up, both in volume and value, and members are requesting cards in record numbers! It seems the new offer, which is currently on trial, is proving compelling for our members. 
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The new flat 10% discount, without a minimum monthly spend requirement, is going down well with our members.
