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MEETING THE NEEDS OF INSTALLERS WITH DESIGNDRIVEN PRODUCTS
Olivia Maycock, Senior Channel Marketing Manager, Ideal Standard UK
Industry giant, Ideal Standard, is working closely with installers to ensure the products within its extensive range are not only easy to fit, but also offer unique benefits for their customers. Here, Olivia Maycock, Senior Channel Marketing Manager at Ideal Standard UK, reveals information about the company’s latest product launches and the features each has to offer.
“When it comes to creating the perfect bathroom environment and experience, manufacturers need to strike a balance between both design and functionality when developing fixtures for a space. This means making products that appeal directly to specifiers end users, but also to installers as well. This means the key considerations for manufacturers are ensuring that products are easy to install and simple to maintain. At Ideal Standard, we find the best way to make sure we’re hitting these targets is by regularly speaking to installers at all stages of development. We recently showcased some of our latest innovations at ISH 2019 in Frankfurt, many of which UK installers will soon be working with. Here are just some of the solutions we’re launching over the next year… Bringing smart design into the bathroom Let’s start with our state-of-the-art Intellimix® tap. The preview of this unique, smart mixer has been created in collaboration with Ideal Standard’s design and technology partners from around the world, with the aim of overcoming a number of pain points for commercial washroom users and those responsible for maintenance. This tap provides soap and water together in a hand-washing cycle, while also featuring a touch-free screen that enables users to select their washing preferences by simply waving their hand over the
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