Bathrooms
FIT AND FORGET DELIVERS VitrA reports that its innovative Fit and Forget campaign, designed to highlight the design features of VitrA’s concealed cistern frames has seen sales double year on year. VitrA is a major supplier of wallhung sanitaryware and frames that make installation fast and straightforward. To encourage retailers to make greater use of VitrA concealed frames, the company launched its Fit and Forget campaign earlier this year. “We offer an extensive range of wall-hung WC’s from our inhouse design team and from international designers that have proven consumer appeal,” says VitrA Marketing Manager Margaret Talbot. “But there is consumer unfamiliarity around the benefits of wall-hung WC’s and a reluctance by retailers to consider alternative manufacturers. We recognised that both installers and retailers needed to better understand the VitrA offering. VitrA offers a
Margaret Talbot, Marketing Manager, VitrA
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There is consumer unfamiliarity around the benefits of wall-hung WC’s and a reluctance by retailers to consider alternative manufacturers. We recognised that both installers and retailers needed to better understand the VitrA offering. VitrA offers a comprehensive range of systems making us a single source supplier for all things bathroom.”
