New Products
NEW 6 RANGE TAP COLLECTION BY IDEAL STANDARD GETS ROADSHOW LAUNCH Ideal Standard has launched a fantastic brassware collection of six ranges for the residential market. The comprehensive German-engineered collection features unique taps and mixers designed to work in harmony with contemporary bathrooms. The launch, which is being announced via a nationwide roadshow to trade counters and retail showrooms, comprises beautiful and durable brassware products from six core Ideal Standard ranges: Calista; Ceraflex; Ceraline; Tempo; Tesi and Concept Air. Each has its own unique selling points to meet the needs of different end-users including residential new build developers, as well as installers and end-users. At the more premium end of the scale, the Concept Air tap includes distinctive super slim and tall vessel mixers which 54
use a slender high performance ceramic cartridge. Meanwhile, Tesi, is the perfect choice for bathroom settings which demand premium aesthetics, featuring refined design elegance. Tempo range features a combination of gentle curves and straight edges making it versatile enough for use with both round or square bathroom suites. Additionally, Ceraline possesses an iconic cylindrical body shape. The availability of high and lowpressure variants makes Ceraline a great choice for use in both new build and bathroom improvement projects, as well as its attractive £75 RRP price. For projects where price is a priority, the collections offer simple, quality, cost effective solutions. The incorporation of Ideal Standard’s FirmaFlow® technology, Ceraflex has been tested to last almost twice the industry standard, with an
estimated lifespan of 10-15 years of daily usage. Olivia Maycock, Senior Channel Marketing Manager, Ideal Standard UK, commented, “Our roadshow will be touring the country, visiting merchants and showrooms up and down the UK to showcase this fantastic range of brassware. Our ‘Big Turn On’ competition will let plumbing professionals test their mettle, or metal, as they each try and turn our taps on and off as many times as possible in a set time to win some great prizes.” All of Ideal Standard’s new brassware products come with a five-year product guarantee and are backed up by a comprehensive spare parts service. To find out more about Ideal Standard’s new collection, visit: www.justbettertaps.co.uk.
