Sponsor News
FORMICA ADDS CONSUMER AND TRADE CUSTOMER-FRIENDLY FEATURE TO ITS WEBSITE
IDS ADDS XTRA STEP TO ITS PORTFOLIO Formica has added a Home Products facility on the ‘Where to Buy’ tab on its website which gives access to over sixty kitchen studios in the UK & Ireland. This consumer-friendly initiative allows purchasers of domestic Formica products to search and purchase worktops from their nearest kitchen studios with use of a convenient postcode locator. All of Formica´s domestic home product ranges can be found at its partner kitchen studios, including its celebrated Axiom, Prima, and Aria collections . The company say that the idea is to link its end consumers with its studio partners thereby strengthening the business partnership and adding value to every customer. To access, visit www.formica.com, click on ‘Where to Buy’ at the top, click on ‘Home products’, include your postcode, and a list of kitchen studios near you will pop up. Ryan Smith, Head of Residential UK & IR, Formica Group comments, “The idea behind
‘Where To Buy’ is to better promote our strategic, business partnerships with Kitchen Studios across the UK and Ireland and to improve the selection/ buying experience for end consumers. For studio’s, we can use our brand reach to bring more consumers through their doors and for the end consumer, we can direct them to a local studio where they can physically see and interact with our many worktop products. Websites and brochures are great tools to provide inspiration and to aid in selection, but nothing beats seeing the products in person and benefiting from the in-store expertise that the kitchen studios provide. I’m excited by the benefits that this added value service can offer and we are keen to sign up and promote more of our kitchen studio partners through ‘Where to buy’.”
www.formica.com/en-gb/where-to-buy
I’m excited by the benefits that this added value service can offer and we are keen to sign up and promote more of our kitchen studio partners through ‘Where to buy’.
IDS has expanded its flooring portfolio with the addition of the exclusive Xtra Step water-resistant laminate range. Six stylish real wood effect decors are now available ex-stock, offering a high-quality and pricecompetitive flooring solution suitable for a wide range of domestic and commercial applications. The hardwearing 12mm thick planks come in a choice of popular shades including elegant greys, fashionable greige and easy-living oaks, across three surface finishes of Linear Grain, Authentic Grain and Registered & Embossed. The Xtra Step range features Aqua Protect technology for enhanced water resistance, backed by a three-year wet area warranty, making it ideal for use in all environments including kitchens and bathrooms. Manufactured by Unilin, Xtra Step laminate features the patented Uniclic locking system which offers fast and easy installation, making the flooring suitable for refurb, new build and DIY projects alike. The range is compatible with underfloor heating systems, is slip resistant and is available with colour matched accessories. The Xtra Step laminate range is FSC® certified and is supported by a 25-year residential warranty with five-years for commercial use. It is available for 24-48 hour delivery from all IDS branches nationwide. www.idsurfaces.co.uk
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