Sustainability to set the tone of 2022 marketing activity ‘Going green’ is a common phrase that is rapidly entering the Australian lexicon. Faced with a weekly petrol bill and higher electricity costs thanks to a year spent homeschooling, many of us have begun to consider sustainable alternatives. Recent research commissioned by Gumtree, CarsGuide and Autotrader found that there is a growing consideration amongst consumers regarding the circular economy, the concept of reusing and repurposing materials for as long as possible. Ninety per cent of respondents surveyed agreed that they had considered circular economy motivations when it came to choosing which vehicle to buy*. This emerging trend in car buying is something that we feel marketers, dealers and manufacturers should be leveraging as we head into 2022.
by Shannon Fitzpatrick, Director of Commercial Partnerships
48
Q3 2021
