Meet Tim Lloyd - Adtech & Data Senior Manager

Tim Lloyd

Adtech & Data Senior Manager at Gumtree, CarsGuide and Autotrader

Tim Lloyd is the Adtech & Data Senior Manager at Gumtree Australia, leading the marketplace’s native and data advertising offering. Within his first 12 months he developed Gumtree’s powerful new data technology, Audience Engine, creating a 360° unified customer view across the Gumtree network, which also includes CarsGuide and Autotrader. Tim also manages commercial operations and ad product releases across the entire network.

Previously, Tim was responsible for overseeing Commercial Ad-Tech & Ad-Operations at Domain Group, focusing on the digital strategy and delivery for all paid advertising bookings. During his five years at Domain, he led the development of their performance advertising offering, commercial data strategy and transition to a programmatic first sales model. Tim also held programmatic advertising roles for some of Australia’s pioneering agencies, including Benchmarketing and Funbox Media.