CarsGuide Autotrader Media Solutions Traction July - Sept 2021

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New seller badges In line with recent Engage research findings, Autotrader Group has launched three new seller badges for dealers to add to their listings: Free state-wide delivery, free nationwide delivery and free third-party inspections. Each badge has been designed specifically to help dealers court consumers wanting to purchase remotely or find a deal from further afield. The Engage research found that the offer of free shipping increased the likelihood of a used car buyer purchasing online by 18%*. And the offer of a third-party inspection increased the likelihood by by 26%*. There will be no additional charge for use of these badges. Speak to your Account Manager about having them added to your listings.

Source: independent consumer research agency, F22 Market Research, surveyed 1,000 Australians between 21 September - October 2021 via an online quantitative survey.’

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Q3 2021

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CarsGuide Autotrader Media Solutions Traction July - Sept 2021 by Aaron Thomas - Issuu