C A P I TA L S O C I A L
Instagram M AT T E R S
W IT H O U T A D O U BT, I N S TAG R A M I S T H E M O S T I N F LU E N TI A L S O C I A L M E D I A PL AT F O R M O U T T H E R E W H E N IT CO M E S TO T H E H A I R A N D B E AU T Y I N D U S T R I E S . H AV I N G A N I N S TAG R A M ACCO U N T M E A N S YO U C A N S H A R E YO U R TA L E N T, YO U R E D U C ATI O N A N D I N S PI R ATI O N S W IT H T H E R E S T O F T H E WO R L D. B U T IT ’ S N OT J U S T A B O U T ‘ L I K E S ’ – H OW D O YO U G E T T H AT A L L - I M P O RTA N T I N T E R AC TI O N ? W E S PE A K TO I N D U S T RY G I A N T S T R AC E Y D E V I N E A N D J A M I E S T E V E N S , TO F I N D O U T H OW T H E Y H A N D L E T H E I R I N S TA P O S T S .
TRACEY DEVINE / @TDEVINESMITH
Tracey Devine
Award-winning hairstylist and recent Dubai transplant, Tracey loves to use Instagram to share her work, and her home life.
“Make your account interesting with a wide variety of subject matters. I try and give my Instagram a personal element as well as sharing my professional life. It’s me, my family, my pets, my Sunday afternoons and my work life! It’s a great way of connecting with people by welcoming them into your life.
Obviously there are loads of posts about hair; you can’t over post on Instagram! My advice is not to use the Instagram app to take the pictures. It’s not as good as an iPhone at taking pictures, and there are a lot more editing functions on an iPhone than on the Instagram app.
“Always use a filter to make your posts more interesting. Putting a filter on can make a huge difference on an otherwise dull image. Be consistent and don’t just drop off the radar for days or weeks! Whilst a lot of people edit their pictures to make them look ‘flawless,’ I don’t! I’m very much ‘this is me’ and I am what I am, so I certainly don’t make my selfies look unrealistic. I think the key to a successful Instagram is to be yourself, and share your views, passions and what inspires you. If people find it interesting then great; if not, it’s a brilliant way to document your life!”
JAMIE STEVENS / @JAMIESTEVENS7
Jamie Stevens
With a combined reach of around 200k across all platforms, Jamie’s team is dedicated to its social media platforms.
“We have complete control over our posts and create our own branded tips and tricks, mini styling videos. We like to keep our language and content consistent and this gives clients full assurance of our strong branding. We do weekly tips and how-to’s using videos and image collages to help our clients look after and style their hair at home. We also use our own collection images to show new /28
techniques and trends within the industry for inspiration for their next visit. We feel it’s important to keep our followers up to date with everything the team is up to, as well as showcasing before and after images of our clients when they have had a complete revamp in the salon; it makes them feel special when they’ve had a change or a new look. It’s a great approach which is always welcomed by our clients.” Are you following us on Instagram? Look for @capitalhair!