Rethinking in the Hard Time, Mr Bao Tran Q, Cao Thang Eye Hospital

RETHINKING IN THE HARD TIME THE CASE STUDY OF CAO THANG EYE HOSPITAL BAO Tran Q. Business Development Director

FACTS & FIGURES Incorporated in 2001 Ambulatory care The first private eye hospital The first JCI-accredited hospital Doctors: 18 Outpatients: 72,000 Surgery: 5,000 Membership: Asean Association of Eye Hospitals (AAEH) World Association of Eye Hospitals (WAEH)

Hard TIME We are observing Economic downturn Social healthcare cover reduction Low consumer confidence

Rethinking tosustain

Be different in term of ...

PATIENT (Medical Tourism) POSITION (International level)

Medical Tourist GRAHAM DONAGHY GRAHAM DONAGHY

A Melburnian, 57 yrs A Queen’s Counsel Traveled 4000 miles for a presbyopia (age-related farsightedness) surgery

non-residential vietnamese

Cassie Vo Cassie Vo A Vietnamese American, 32 yrs An endocrinologist of Cedar Sinai Medical Center

Laser vision correction in her last homeland visit

expatriate

Jo, Dan & Clive Clive Teachers from RMIT Vietnam Campus Refractive surgery

EYE CARE market opportunity it is estimated that annually there are....

60 %

OUR Target

of the market opportunity

advantages Specialty Nature

Patient Side

Outpatient basis

Demand of a healthy vision

Quick intervention

Cost affordability

Standardized procedures

Flexible schedule

No Medical Facilitator required

Ezi access travel

Accreditatio Accreditatio nn

JC I

Same Same Day Day

Surgery

Excellent Excellent Patient Patient

Manage ment

core values

A sample of patient schedule •

Day 1: Arrive in Ho Chi Minh City

•

Day 2: Initial Eye examination

•

Day 3: Refractive/ Cataract Surgery

•

Day 4: One-day checkup

•

Day 5 -7: Free and easy

•

Day 8: One-week post surgery checkup

Positioning 4DestinationforLASIK Recommended by TripAdvisor •

India: New Vision Laser Center

•

Vietnam: CTHospital

•

Singapore: SNEC, LSC, TTSH

•

Thailand: TRSC

website •

The leading eye hospital website in Vietnam, addressing 85% eye care inquiries

•

The third most-visited hospital website in Vietnam

•

8000 visitors a day

•

80 -150 visitors at anytime

•

From 70 countries and territories

World Health Tourism Congress 2011

74%

patient’s evaluation

based on our online survey of 100 medical tourists ased on our online survey of 100 medical tourists

65 in 100

34% female

patients who have not visited Vietnam before

6 days

is their average stay length in HCMC for the procedure

Fourth fifths clients who found us from the Internet

71 of 100

cases are refractive correction

Three in Five

have a Vietnamese root

Principle source of profit

overseas clients

80/20 local clients

brand contribution

Targeted values a Vietnamese hospital, pursuing international standards a high-volume eye surgical center affordable service

THANK FOR YOUR ATTENTION Mr Bao Tran MBA (Melbourne Business School)

tqbao@cthospital.vn