THE KARCHER GROUP + Social Media Strategy for Business
SOCIAL MEDIA: What is Social Media? +Social media allows for the creation and exchange of user-
generated content â€“ itâ€™s about interacting with and sharing information with others online. Examples: Facebook Twitter LinkedIn YouTube Blog Google+ Pinterest
+ Social Media Strategy for Business
1. Educate Yourself -Where is your audience(s) -Evaluate your online competitors and others in a similar field -Understand technology and how to leverage it
2. Setup Account & Start Publishing -Just dip your toe in -Consistent branding and message -Link back to your site -Position self as authority -Increase online footprint
Participate! -Join/start conversations -Donâ€™t be self serving -Divide your time -General topics -Talk to people about THEM -Offers & sales -Actively engage your community and nurture friendships & followers -Build relationships
Rules of Engagement -Be authentic -Be vulnerable -Be transparent -Be honest -Be conversational -Be focused on relationships
5. Make it Fun! -Show personality through humor, videoâ€™s, picâ€™s etc.
5 Benefits to Consider -New way to interact with customers -Develop individual connections & partnerships -Increased exposure -Enhancing SEO -Foster leads
THANK YOU More Questions? Aaron Geh â€˘ email@example.com
Published on Jun 18, 2012
GROUP KARCHER THE + Social Media Strategy for Business MEDIA: What is Social Media? Examples: Facebook Twitter LinkedIn YouTube Blog Google+...