Indigenous-SME Business Magazine : January - February 2024 by CanadianSME

The Canadian

ISSUE NO. 8

JAN-FEB 2024

INDIGENOUS SME Empowering Canadian Indigenous Businesses Accounting Software Partner

Page: 9

Bridging Cultures:

Jordan Peterson on Advancing Indigenous Self-Determination

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Dear Readers, A very Happy New Year to you all! As we step into this new year, it's with great excitement that we present to you the eighth edition of Indigenous-SME Business Magazine. This publication is a testament to the incredible achievements of Indigenous entrepreneurs and small business owners throughout Canada. In our role as one of the nation's leading monthly small business publications, we are dedicated to empowering you with effective strategies, insightful tips, and practical advice, essential for thriving in the entrepreneurial world. This January-February issue is themed around "New Year Resolutions," focusing on the aspirations and goals of Indigenous entrepreneurs. We bring you a diverse array of topics: from the intricate artistry behind traditional Indigenous crafts to the latest digital tools that can streamline your business operations and boost productivity. We also delve into the vital area of cybersecurity, offering knowledge to secure your digital business environment and exploring the importance of mental well-being in the business realm, highlighting the integration of mindfulness into company culture. Featuring in-depth articles such as “The Power of Brand Building for SMBs” by Amazon Ads, and “Top Three Tech Trends for Small Businesses in 2024” by Xero, this edition is designed to be a valuable resource in your entrepreneurial journey. Alongside these, we have engaging interviews with industry leaders and dignitaries, including insights from Prashant Ganti of Zoho Finance and Operations Suite, and perspectives from Jordan Peterson on Indigenous selfdetermination, The Rise of Cheekbone Beauty from Basement to Brand Powerhouse, an interview with Jenn Harper, the founder & CEO of Cheekbone Beauty Cosmetics Inc. Our star feature in this issue is Business Woman of the Month, Jacqueline Jennings, Co-Founder and Executive Director of The Fireweed Institute, whose story is sure to inspire. We trust that the insights and knowledge presented in this edition will serve as invaluable resources on your entrepreneurial path. To stay abreast of the latest trends and upcoming events, we encourage you to subscribe and join us in our ongoing mission to champion growth and empowerment within the Indigenous business community.

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CONTENTS

The Power of Brand Building for SMBs

Maximize online sales by leveraging the synergies between your marketplace presence and online store

Top Three Tech Trends

23 for Small Businesses in 2024

37 26

The Art of Genuine Customer Connections in the Age of E-Commerce

Empowering Communities: Angie Saltman's Journey with Saltmedia

09 40 "Flick Fireworks: Lighting Up the Night Sky 24/7 with Pure Magic"

53 Unveiling Cultural Narratives: Caroline Monnet's Visionary Artistry

Pioneering Digital Pathways: Navigating 2024 with Indigenous SME Strategies in Canada

Indigenous Nations Apparel Company: A Window Into the Realm of IndigenousArtistry

Anishinaabe Bimishimo Corporation: A Pioneering Purposeful Innovation in Indigenous Art

Jayde Micah Designs and the Art of Anishinaabe Craftsmanship: Reviving Tradition

The Rise of Cheekbone Beauty from Basement to Brand Powerhouse

Indigenous Geographic CEO Matt LeMay: Global Indigenous Storytelling Pioneer

Retail: aaniin Retail Inc's. Journey as 35 Revolutionizing Canada's First Indigenous-Owned Department Store

A Teacher's Tale: Eddie Wolf Child's Path to Empowering Siksika Youth

Culturally Grounded Leadership for the Promotion of Mental Health and Quality of Life: Feather Carriers

Bridging Cultures:

Jordan Peterson on Advancing Indigenous Self-Determination From Aklavik, NT, Jordan Peterson is a Gwich’in advocate known for his influential work in Indigenous rights within Canada. As the youngest elected Deputy

President and CEO, Affinity North In a compelling interview with IndigenousSME Business Magazine, Jordan Peterson, founder of Affinity North, delves into his extensive leadership experience and its impact on advancing self-determination and reshaping the relationship between Indigenous communities and Canada. He emphasizes the significance of integrating Indigenous knowledge and perspectives into governance and legal frameworks, advocating for a partnership approach built on respect and understanding. Peterson, drawing from his roles with the Gwich'in Tribal Council and in intergovernmental relations, outlines the importance of Indigenous participation in decision-making and the integration of environmental sustainability into policy. Leading Affinity North, he ensures his work reflects the empowerment of Indigenous communities, aligning with the values and aspirations of his Gwich'in heritage. Peterson addresses challenges in negotiations and leadership, emphasizing the need for Indigenized training and collaborative strategies to foster sustainable growth and cultural preservation. His commitment to true reconciliation involves creating inclusive spaces and advocating for policy changes that support Indigenous self-determination and prosperity, offering advice on meaningful engagement and collaboration with Indigenous communities.

Grand Chief and Chief Negotiator for the Gwich'in Tribal Council from 2016 to 2020, he was pivotal in promoting self-determination and advancing Gwich’in interests. His leadership extended to negotiating crucial Land Claims amendments and towards a Gwich’in SelfGovernment Agreement, significantly reshaping the relationship with the crown. Elevating Indigenous issues on a global platform, Jordan also co-chaired the Gwich’in Council International at the Arctic Council, championing Arctic Indigenous voices from 2016 to 2020. His founding of Affinity North, an Indigenous-owned consultancy, and his stewardship in modernizing the Gwich’in Comprehensive Land Claim Agreement, which garnered the 2019-2020 NWT Premier’s Award for Excellence, underscore his commitment. Jordan’s academic pursuits, including an Executive MBA in Indigenous Business Leadership, complement his extensive fieldwork, marking him a steadfast advocate for the worlds Indigenous Peoples.

With your extensive experience in leadership roles such as Deputy Grand Chief of the Gwich'in Tribal Council and Director of Intergovernmental Relations & Governance, how have these positions influenced your approach to advancing self-determination and forging a new relationship with Canada? My experience serving as Deputy Grand Chief of the Gwich'in Tribal Council and Chief Negotiator and as Director of Intergovernmental Relations & Governance significantly shaped my approach to advancing selfdetermination and reshaping Canada's relationship with Indigenous communities.

Indigenous Entrepreneurship Self-determination embodies more than autonomy; it embraces the responsibility for stewardship and sustainability of the environment and Indigenous peoples' Free Prior and Informed Consent (FPIC) on any development in their traditional territories. In these leadership positions, I've learned that

meaningful progress occurs when we ensure Indigenous Nations and leadership are central to the decision-making processes in discussions and negotiations with government and industry. Indigenous knowledge and perspectives hold the key to achieving genuine sustainability in the global economy and fostering our Indigenous economies while mitigating and adapting to the impacts of climate change. Integrating this wisdom into governance structures, legal frameworks and policies is imperative.

Forging a new relationship with Canada involves fostering partnerships built on respect and understanding. It's about recognizing and understanding the truth about the colonial past and creating a relationship that honours Indigenous sovereignty and incorporates Indigenous perspectives into policies, laws, and collaborative efforts.

As the President and CEO of Affinity North, an Gwich’in-owned consultancy, how do you ensure that your work aligns with and actively supports the empowerment of Indigenous communities, particularly in the areas of negotiation, policy, and governance? As a Gwich’in father, brother, uncle and leader operating and growing Affinity North, I focus on ensuring that our work deeply reflects and supports the empowerment of Indigenous communities, particularly within negotiation, policy, government relations

and governance. One critical aspect is aligning my work with the values and perspectives of my own nation. It's about ensuring that the projects I take on and

the strategies I employ resonate with my nation's cultural values, traditions, aspirations, and teachings passed on to

me. This ensures that my work is rooted in the realities and needs of Gwich’in, which can translate to other Indigenous peoples in Canada and beyond. Running a

business as a Gwich’in doesn't mean conforming to Western capitalist models but rather creating my own measures of success as identified in the Ni’inlii Declaration of the Gwich’in Gathering in

Vashraii K’oo (Arctic Village) in July 2016.

At the core of this approach lies the recognition that Indigenous knowledge systems offer invaluable insights into environmental sustainability. By prioritizing Indigenous voices in decisionmaking processes, we advance self-determination and pave the way for a more harmonious and sustainable future for all by not leaving anyone behind. 10 - IndigenousSME January - February 2024

I firmly believe that business can be conducted in ways that align with Indigenous values and perspectives, but to be more descriptive, business can be conducted in alignment with local and/or regional Indigenous values and principles. It's about redefining success, incorporating communal well-being and sustainability into our business practices, and showcasing that success doesn't have to be measured solely in Western economic terms. By staying true to these principles, I aim to set an example that business can indeed be conducted in a way that respects my Gwich’in identity and promotes empowerment, selfdetermination and self-sufficiency.

Indigenous Entrepreneurship Given your background in leadership and negotiation within Indigenous Governments, what are some of the key challenges you have faced and how have you addressed them to foster sustainable growth and cultural preservation? When I was first elected as the Gwich’in Tribal Council Deputy Grand Chief at 29, I wished there were more ways of Indigenizing negotiations and teaching them. Many Indigenous negotiators practice the Harvard interest-based model and are also community organizers, facilitators,

translators, and support economic development, thus needing a specific type of negotiation training for Indigenous people. Throughout my experience in leadership and rights-based negotiations, I have also seen other challenges, including dependency on third-party funding, navigating policy changes, and, most importantly, the information disparity and leverage the government and the private sector have over indigenous people. While a single government or company has a

depth of knowledge on its negotiations and may deal with numerous “stakeholders.” Indigenous Nations are left at a deficit because they are usually forced into confidential negotiations and may not share information, which continues colonialism and denialism of the truth through modern economic measures.

I try to mitigate this by establishing partnerships and collaborations

from the onset; both within Indigenous communities and with external entities. Building partnerships based on mutual respect and shared goals fosters collective action, allowing for the pooling of resources, expertise, and knowledge, significantly contributing to sustainable growth and cultural preservation and reducing costs. As well as

empowering communities to develop sustainable economic models, fostering entrepreneurship, and advocating for policies that support self-sufficiency are key strategies.

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I am also currently in the process of establishing an Indigenous training business that will encompass diverse stakeholders, including governments, private sectors, Nations, and more. This initiative stems from the recognition of capacity gaps within existing Indigenous training businesses, and it aims to address the imperative of training our community members in the processes of negotiations and other business training and professional development. The overarching goal is to ensure not only the effectiveness of these negotiations but also the empowerment of our community members in actively participating and shaping the future of their Nations. This venture is driven by a commitment to bridging gaps, disruption in current systems, fostering inclusive training programs, and ultimately contributing to Indigenous communities' overall growth, selfdetermination and cultural preservation and invigoration.

Indigenous Entrepreneurship In your role as a founder of Affinity North and a board member of various organizations, what strategies do you employ to promote the advancement of Indigenous peoples, especially Northerners, within the business community? Fostering dialogue and collaboration is key. I actively create spaces for discussions, facilitate partnerships, and advocate for the inclusion of Indigenous perspectives in business practices. This involves promoting networking opportunities, encouraging mentorship programs, and establishing platforms where Indigenous entrepreneurs and businesses can connect and thrive. Overall, my approach involves a

multifaceted strategy that prioritizes dialogue, capacitybuilding, policy advocacy, collaborative efforts, and getting people in the same room that otherwise would never be.

These efforts aim to empower Indigenous peoples, especially Northerners, within the business community, foster economic growth, and create a more inclusive and equitable business landscape by breaking down the imaginable barriers our society has created.

Our vision of true reconciliation involves a holistic approach that embraces the empowerment of Indigenous communities, fosters genuine partnerships, and advocates for systemic changes that honour Indigenous rights and perspectives. Affinity North catalyzes turning this vision into reality by actively engaging in initiatives that empower, uplift, and support Indigenous communities in their journey toward self-determination and prosperity.

Relationships are key to what we do.

Your commitment to fostering real reconciliation and thriving Indigenous communities is central to your work. Could you elaborate on your concept of true reconciliation and Affinity North's role in turning this vision into reality?

As someone deeply committed to advancing Indigenous communities and fostering meaningful reconciliation, what advice would you offer to individuals and

True reconciliation begins with acknowledging and

organizations looking to effectively support and engage with Indigenous

Affinity North prioritizes empowerment by ensuring that the initiatives are designed in collaboration with Indigenous communities, respecting their values, traditions, and aspirations. Affinity North aims to bridge knowledge gaps and empower Indigenous individuals to actively participate in shaping their future through inclusive training programs, capacity-building initiatives, and fostering partnerships. We advocate for policy changes that support selfdetermination, cultural preservation, and sustainable development. We aim to create an inclusive business environment that respects Indigenous values and perspectives, where economic success aligns with communal well-being and environmental stewardship.

For those seeking to effectively support and engage with Indigenous communities and initiatives, I emphasize the importance of collaboration and integrating Indigenous knowledge into whatever project or engagement you do. Trust and respect are foundational in establishing authentic relationships and integrating Indigenous perspectives into decision-making processes is crucial, as is involving Indigenous leaders and community members throughout project lifecycles. Partnerships should be built on mutual respect and equality; valuing Indigenous nations and leaders as essential collaborators by fostering Indigenous autonomy in these collaborations would benefit all parties involved.

addressing the deep-rooted inequalities and historical injustices faced by Indigenous peoples. Our approach involves creating spaces for meaningful dialogue, where Indigenous perspectives are heard and actively incorporated into the fabric of our work with our clients through collaborative development and systems thinking.

communities and initiatives?

The Rise of

Cheekbone Beauty from Basement to Brand Powerhouse During an event celebrating how small business owners are embracing TikTok, we had the privilege of interviewing Jenn Harper, the visionary Founder and CEO of Cheekbone Beauty Cosmetics. Jenn's story beautifully illustrates the transformative influence of TikTok in evolving a personal passion into a successful business. She shed light on how TikTok played a crucial role in growing Cheekbone Beauty from a modest start-up in her basement to a prominent name in the cosmetics industry, emphasizing the importance of authentic partnerships and community involvement in social media entrepreneurship. Jenn Harper, an award-winning social entrepreneur, is the Founder and CEO of Cheekbone Beauty Cosmetics INC, a digitally native direct-to-consumer brand that pioneers a new segment in the beauty industry—Sustainable Socially Conscious Beauty. The

Jenn Harper

Founder and CEO, Cheekbone Beauty Cosmetics INC

brand is dedicated to helping Indigenous youth see themselves as a beauty brand, employing the concept of Life Cycle Thinking (LCT) in its ethos and product development. Jenn's unwavering commitment to Indigenous representation, addressing intergenerational trauma, and promoting self-worth defines Cheekbone Beauty's mission. Starting as a side hustle, the company has grown into a full-time endeavor, gaining recognition after Jenn's appearance on Dragon's Den in 2019. Known for high-quality, cruelty-free, and environmentally conscious products, Cheekbone Beauty integrates Indigenous storytelling and cultural elements into its creative process. The company's growth—from Jenn and a family friend in her basement to a team of twelve—reflects its dedication to leaving a positive legacy for future Indigenous generations. Ultimately, Cheekbone Beauty aspires to redefine success for marginalized communities and empower Indigenous youth to recognize their inherent value in the world.

Indigenous Women Entrepreneurship As you know, we’re here to celebrate TikTok's collaboration with small business owners. This is all about the general transition of hobbies or a personal passion into a thriving business, which is a dream for many. You know, your journey with Cheekbone Beauty is particularly inspiring in this context. How has TikTok helped in transforming your pandemic-inspired hobby into a successful venture? Can you share the challenges you faced during this transition and the strategies that helped you to overcome those challenges? Wow, our journey began in 2016, just before the pandemic hit, as a direct-to-consumer brand. However, it was during the pandemic that we truly grasped the potential of TikTok. This

platform caught our attention because it offered something unique - the chance to reach an audience that had never been tapped into effectively before by traditional product placement methods. It was a game-changer.

Fast forward to today, and our relationship with TikTok Canada has evolved into something beautiful and genuinely

authentic. It's become a tremendous opportunity for us. When I reflect on the support they've provided us, it's truly remarkable. We've come a long way from being a small brand operating out of a corner in my basement. Now, we've hosted our "Orange Shirt Day" event at TikTok Canada's

headquarters in Toronto, with 36 creators and sponsors. It was an opportunity to share our brand's story, emphasize the

significance of Orange Shirt Day, and discuss what allyship means for the non-Indigenous creator community. This event was an entirely new venture for us, but it turned out to be an incredible experience.

Putting TikTok's name on the invitation as the venue for the event was a huge draw. It was the reason so many incredibly talented creators attended. They had the chance to build an authentic connection, not just with me as the founder, but with our brand and its deeper mission. As I mentioned on a panel earlier today, our brand extends far beyond just products; it carries a profound message and purpose. Creating these authentic spaces and partnerships was our way of sharing that story, and it has been immensely powerful.

During the pandemic, especially in 2020 following the Black Lives Matter movement, many large corporations reached out to us, inviting us to participate in conversations and panel discussions. However, those opportunities waned after 2020. In

contrast, our partnership with TikTok has continued to flourish. TikTok has gone above and beyond, creating spaces where Indigenous creators can teach and nurture others, helping them become better content creators. It's truly something unique, and it's a

testament to TikTok's commitment to our mission. I can say without a doubt that our collaboration with TikTok has propelled our organization in ways I never imagined were possible. They have

played a pivotal role in our journey, and I am immensely proud to work with them and deeply grateful for the support they've provided us throughout. Overall, it's been an incredible ride.

There is no doubt that TikTok is known for its ability to make content go viral, offering unprecedented visibility for brands and creators. Can you share an experience where your content went viral? How did this visibility impact your business or brand awareness? And how did you leverage this attention in your subsequent business strategy? Absolutely. When we launched our video titled "How How Adoquet," it marked the first time we experienced a video going viral. It was eye-opening to witness the online community's eagerness to learn more about Indigenous culture, which is a core aspect of our brand. This discovery became a foundational element in the way we plan and create content.

Indigenous Women Entrepreneurship What's truly valuable for us are the insights we gain from TikTok, particularly through their robust analytics. These analytics provide us with a clear understanding of what content resonates most with our audience. Armed with this knowledge, we make dedicated efforts to incorporate such content into our future strategies, ensuring we deliver what our audience wants to see.

Now, Jenn, building a successful brand isn't just about external growth. It's also about internal learning and evolution. What are some of the unexpected lessons you've learned about your industry, your audience, or yourself while building your presence on TikTok? Additionally, what advice would you give to other entrepreneurs looking to use TikTok as a tool for business growth and customer engagement? It's truly fascinating to observe what our consumers, audience, and community are genuinely interested in. For us, it consistently revolves around the authentic side of our brand, which includes me as the founder

and our team. They genuinely enjoy peeking behind the scenes to witness what's happening. Reflecting on what we've learned along the way, we've realized the importance of not getting too caught up in following trends, as tempting as they may be. Instead, our audience tends to connect more with authentic behind-the-scenes moments. For instance, they

respond when we do "get ready with me" sessions or share candid, casual conversations with the audience. It can be challenging, especially in the business world, to resist the urge to always have a process, system, or plan in place. But TikTok stands out as a platform where organic viral moments and genuine engagement can occur. If you stay true to your brand's identity and niche, you'll notice that your audience not only sticks around but keeps coming back for more. If I could offer advice to anyone embarking on a similar journey, it would undoubtedly be about consistency. Don't give up, even at first if it feels like no one is watching or caring about what you're doing. We've experienced substantial growth in our audience and engagement over the past few years thanks to our unwavering commitment to consistency. Everything has expanded steadily as a result. 15 - IndigenousSME January - February 2024

From her humble beginnings to leveraging TikTok's unparalleled potential, Jenn Harper's narrative serves as a testament to the power of authenticity and perseverance in the entrepreneurial world. As we wrap up this enlightening conversation, it's evident that collaboration, consistency, and staying true to one's brand essence are paramount. We extend our heartfelt gratitude to Jenn for sharing her invaluable insights, reminding us all that with passion and tenacity, dreams can truly come to fruition.

Culturally Grounded Leadership for the Promotion of Mental Health and Quality of Life:

Feather Carriers Suicide rates in Indigenous communities have been at crisis levels for so long we have grown used to them. The standard response to suicide – crisis intervention and suicide prevention – hasn’t made a substantial impact on the epidemic despite the good intentions of those practicing them. Elders, knowledge keepers and Indigenous mental health professionals have for a long time been talking about what is going in their communities and observed the ineffectiveness of the solutions offered by Western mental health professions.

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Out of some of these conversations

came Feather Carriers, a non-profit suicide intervention training organization originating in the Muskoka-Simcoe region of Ontario and now available across Canada. The training is offered to those who address suicide in Indigenous communities, such as emergency service workers, police, social workers and health workers, as well as community leaders, coaches and mentors.

Mental Health The training is developed from traditional and modern cultural teachings, and these teachings come a new way to address suicide and other types of self-harm: the idea of life promotion. In contrast to the standard approach of convincing the individual not to commit suicide, life promotion teaches how to find meaning and connection to life, the way to live a long and good

life. Life promotion is a concept that is embedded in the cultures of all Indigenous peoples, but it is not always identified as such.

The training takes the form of a teaching circle, opened and closed with ceremonies, meeting four times over the course of a year. The passage of a year helps

reinforce the teachings and demonstrates how changes happen to a person over time. The participants learn to apply the life promotion teachings to themselves first and are then able to teach it to others from their own experiences and gifts. When they complete the training, they are offered an eagle feather to take up the responsibility of promoting life in their community and take on the role of the miigwanaabiik (Ojibway: Standing Feathers/Feather Carriers).

Feather Carriers’ teachings were developed through the involvement of many knowledge keepers and many traditions – Haudenosaunee, Anishinaabe, Métis, Mi’kmaq and others. When the teachers travel to another territory or cultural area, they come as guests offering the teachings as gifts from their home territory. The life promotion teachings from each territory the teachers go to are asked for and incorporated into the training.

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Mental Health The organization incorporates ceremonies and traditional governance structures as part of developing the strength of the life promotion teachings. If the organization practices what they teach, the teachings will be stronger and more genuine. This isn’t always straightforward nor does it come easy, but trying to develop a traditional governance structure is in itself a form of life promotion, building new ways of forming consensus and cooperation more consistent with an Indigenous way of looking at life.

For instance, as an organization Feather Carriers is governed by an Anishinaabe structure called the 8-pointed star. Each point on the star is represented by seven members of the G’chi Odewey Jig (Ojibway: the Big Hearted People) who discuss policies and make decisions. Each of these members has a responsibility to the group in keeping with their gifts as individuals. At the eighth point is the circle of the G’chi Ayaa’aa (Ojibway: Great Beings), a circle of elders who have been offered tobacco to answer questions the governing circle may have about what to do.

At each stage of the governance of Feather Carriers, the ceremony is incorporated into our practices. For instance, before the annual gathering (The Eagle Staff Feast), there is a sweat lodge for the Big Hearted People and the teachers (Ojibway: gashkichigejig) so that they are spiritually prepared to make decisions and conduct the gathering. Another example is the

sunrise ceremony which is held on the first day of every training. This helps focus the participants and wake up their spirits.

As Feather Carriers’ work spreads across the country, the goal is to evolve a sustainable organization that develops processes that anchor it spiritually. Sometimes the financial and the spiritual conflict, and having cultural processes that help develop integrity is essential to teaching life promotion. It is a new way of addressing the harms of colonization and assimilation, by looking at the causes rather than the symptoms. Listen to a sample of one of the Feather Carrier teachings (The Miikaans/Little Roads) here. Contact Feather Carriers through the program manager at steve.martin@feathercarriers.earth.

The Power of Brand Building for SMBs

Last year, small businesses that use Amazon Ads saw 25% of their sales attributed to advertising on average 1. If you’re looking to build your brand on Amazon to drive sales, Amazon Ads solutions can help you tell your story, to the right audiences, at the right times. Your brand, our audiences.

Why brand building matters for SMBs No brand simply launches into the world as a household name with a rush of orders. This is where brand building comes in. Brand building can help introduce your business—however big or small— to an audience and ensure that it stays top of mind with potential customers on their shopping journeys. Brand building involves meeting your intended audience at scale across a wide variety of promotional channels, but it is more than just a megaphone moment for your brand. When done well, brand building can help build trust and create truly meaningful connections with customers that can enhance, rather than disrupt, their shopping experience.

Amazon internal data, UK advertisers using Amazon Ads including Sponsored Products, Sponsored Brands, and/or Sponsored Display with ad spend <$1MM, January – December 2022. Results are based on past observations and not indicative of future performance.

Brand Building

You’re probably already sending your customers newsletters or sharing messages with them through social media around key moments—such as when you launch a new product or announce a promotion. Having this regular drumbeat of communication across more than one touchpoint, including through advertising, can lead to customer loyalty and retention—the holy grail every SMB is striving towards.

Advertising campaigns are seven times more impactful among a receptive 2 audience, according to recent research . Amazon’s audiences are already choosing to spend their time on Amazon, which means brands like foodspring can better reach and connect with these audiences in a more relevant way.

Creating an Amazon Store was one of the ways foodspring created meaningful connections with Amazon shoppers to help drive sales. A Store gave the foodspring team a dedicated destination to share richer content about their brand beyond product descriptions, such as recipe ideas and inspiration for fitness fans.

How Amazon Ads can help with brand building When German sports nutrition company foodspring wanted to build its brand and reach new audiences, it turned to Amazon Ads. “It was a no-brainer launching our products on Amazon. You want to be present where your customers are. Amazon Ads helps give you the increased visibility to do that,” said Aakriti Malhotra, senior marketplace manager at foodspring.

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Kantar Media Reactions study, global, 2022

Brand Building

Why inspiration is an important component of brand building Shoppers regularly browse the Amazon

site for inspiration on what to purchase, which is particularly beneficial for smaller brands that aren’t household names just yet. In the UK, 44% of surveyed shoppers said they visit online stores for inspiration on what to purchase 3.

Getting started with Amazon Ads The first step in building a brand presence on Amazon is to give your brand a dedicated home. Think of Stores as a way of creating your very own digital shop window—for free. With Stores, you can create a self-serve, always-on destination that tells your brand story and provides a place for shoppers to learn more about your brand and products. Make your Store as engaging as possible by using

Advertising helps with this discovery too. Small and medium businesses in the UK, for example, saw 102% more sales, on average, within 20 weeks of launching sponsored ads in their home country 4.

rich and visually exciting content, such as video and shoppable images. You can also consider creating multiple sub-pages on your Store to better showcase deals, seasonal items, new arrivals, and best-sellers.

Get started with Sponsored Products to help shoppers find your products quickly by creating ads that appear in related shopping results and on product pages.

From here, you can take your brand building to the next level with Sponsored Brands.

Sponsored Products and Sponsored Brands both played an important role in foodspring’s strategy. With Sponsored Brands, customers get to discover your brand via creative ads that can appear

prominently in Amazon shopping results.

“Amazon [Ads] is not just for big sellers. With Sponsored Products, Sponsored Brands, and Sponsored Displays, the opportunities to help you grow are endless. There are great knowledge tools and features that will help guide you to achieve your goals,” said Malhotra.

3 4

Sources of Inspiration for New Products, Global Consumer Survey 2022, Statista, United Kingdom, 2022 Amazon internal data, UK, Feb 2020 - Feb 2023. SMBs are domestic sellers with maximum Amazon TTM ad spend <

$150k over the past 24 months. Considered SMBs were active with SA for at least 10 weeks in the study period. Results are based on past observations and are not indicative of future results. 5 Amazon internal data, WW, April 30, 2022. Results may vary. Amazon Advertising does not guarantee similar results for advertisers in other marketplaces.

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Now think of the most beautifully curated shop window display in a boutique. Does it stay the same forever? No, it will get refreshed and updated, just as your Amazon Store should. Give your Store regular makeovers to keep it up-to-date with the latest product information. This isn’t just a best practice recommendation—it can help deliver real results. On average, Stores updated within the past 90 days have 11% more repeat visitors and 13% higher attributed sales per visitor 5. 3

If you’re looking to generate further virtual buzz outside your shop window, Amazon Ads solutions, such as Sponsored Products and Sponsored Brands, can help. Small businesses gained 18% more customers, on average, after using Amazon Ads for 8 weeks.6 Get started with Amazon Ads now and try the products for yourself.

Explore the

Amazon Ads SMB hub

for everything you need to know about our advertising solutions.

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Amazon internal data, UK advertisers using Amazon Ads including Sponsored Products, Sponsored Brands, and/or Sponsored Display, January – December 2022. Aggregated average results are based on past observations and not indicative of future performance.

Top Three Tech Trends for Small Businesses in 2024

By James Bergin,

Executive GM - Technology Strategy & Integration at Xero

In the early 2000s, accessing the internet was

through a dial-up connection which could take anywhere from 30 seconds to a couple of minutes to establish a connection. In 2023, generative AI tools can generate poems, short stories, and complex legal and medical documents in a matter of seconds. The pace of technological change is

accelerating and it's reshaping just about every aspect of how we live, work, socialize, and play. Interestingly, Xero’s Future Focus research reveals over two-thirds (67%) of small businesses believe AI will have an impact on their business in the next five years. However, 35% of small businesses say they are not sure what impact AI will have on their business.

To help small businesses and their advisors plan, I’ve looked at separating the hype from reality to uncover the top three technology trends that may impact the small business landscape in 2024.

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Technology

Trend #1: The AI-augmented creativity boom This year saw generative AI burst into the mainstream in what Axios’ Scott Rosenberg called the “most phenomenally successful act of rebranding in corporate history.” While language models are not new, the interactivity and accessibility of AI through tools like Stable Diffusion and ChatGPT signaled the biggest leap in the technology’s capabilities, helping businesses to create content more easily and faster.

We’ve only scratched the surface of this technology and in 2024, while the hype might fade, more practical applications are likely to emerge relating to creative content, generative design, and engineering. Currently, ChatGPT and other AI models are great at generating content from millions of examples of past works. But for creators or

Prompt engineering and the ability to work effectively with these AI models will continue to grow in importance and as a skill set across all industries. The drawbacks around misinformation, copyright, and bias will also need to be worked through in 2024, as the push for the commercially safe, transparent, and ethical use of these AI systems comes to a head in jurisdictions around the world.

Trend #2: The rise of the augmented, conversational UI When I first started using ChatGPT, what struck me was

the change in the interaction mode. The promise of a conversational user interface has been around for a while with Siri and Alexa, but it’s always been functional

and instructional, never truly conversational. ChatGPT is not a better search engine - especially when it hallucinates answers - but it is becoming one of the first real, usable and intelligible chatbots.

engineers looking for innovative solutions, you don’t want content that mimics an existing concept. Next year we could well see a “creativity boom” where AI models go beyond statistical similarity

and come up with new designs or products that are far better than the ones that exist today.

Continuing in its ability to augment (rather than replace) human intelligence, AI could truly

become the co-pilot for creators, enabling them to set up the requirements such as manufacturing processes, loads, and constraints, and then filtering a myriad of new ideas and design options.

In 2024, large language model-powered tools like ChatGPT will continue to revolutionize human-computer interaction, through the rise of API-enabled, conversational (UI) chatbots that can interact with customers. The ability for chatbots to have real-time conversations in any language to customers 24/7 and perform certain tasks at their request will unlock new opportunities for small businesses looking to handle customer inquiries or expand into new markets. Google and Microsoft will continue to enhance their generative AI-powered capabilities and, if you believe the rumours, Apple could release its generative AI technology on the iPhone and iPad in late 2024. The new features could improve how Siri and the Messages app can field questions and auto-complete sentences, mirroring recent changes to the AI-enhanced overhaul of Amazon’s Alexa.

Technology

Trend #3: Carbon accounting the next frontier for compliance We’re well into the critical decade of climate action and pressure will begin to mount on governments and industries to reduce their carbon emissions to meet the IPCC’s 2030 deadline. At the same time, the release of the sustainability standards by the International Sustainability Standards Board (ISSB) could see reporting on carbon emissions no longer be optional for businesses. The ISSB standards could very well bring in a new era of compliance and become the basis of accounting standards in 2024. To avoid being locked out of corporate supply chains or providing inaccurate and misleading information on environmental or sustainability practices, small businesses will need to ensure they are accurately calculating and tracking their carbon emissions each year. The integration of carbon accounting software into existing accounting platforms will see carbon accounting become an extension of financial accounting and reporting practices for small businesses. Our global partnership with Sumday is

helping to democratize carbon accounting and upskill accountants and bookkeepers to provide this service.

Xero small business customers can also find apps like Cogo, Ecologi, and Greenly in the Xero App Store, allowing them to harness the data in their Xero ledger to measure and report their carbon emissions.

Small steps to an exciting future While some of these tech trends might take years or decades even - to realise the full scope of their impact on the world, the first steps into that future are being taken now. And next year, it would be a good idea for small businesses and their advisors to continue to keep an eye on developments in these five trends, as they will no doubt play a major role in shaping the future themselves.

25 - IndigenousSME January - February 2024

James Bergin,

Executive GM - Technology Strategy & Integration at Xero James is a senior executive leader at Xero, with a background working in innovation and technology across a range of fintech, banking, and retail organisations. He is responsible for defining the future state and strategic direction of technology at Xero, including the use of emerging technologies to solve customer problems. James is passionate about democratizing access to digital solutions and hosts Future Focus — a Xero series looking at the latest tech trends and what they mean for small businesses and their advisors around the world.

The Art of Genuine Customer Connections

in the Age of E-Commerce

In today's fast-paced e-commerce landscape, where transactions often happen with just a click, how can businesses go beyond surface-level interactions to establish genuine connections with their customers? What are some key strategies for achieving this? Building genuine connections requires a shift

from transactional to relational interactions. Actively seeking feedback is a crucial component of this paradigm shift. By attentively responding to feedback, businesses

demonstrate a commitment to customer satisfaction. The goal should be to move beyond generic interactions and to deliver a personalized experience that resonates with the customer on

a deeper level. And, leveraging data is pivotal in personalizing interactions. Analyzing customer

Prashant Ganti

Head of Product Management, Zoho Finance and Operations Suite In the dynamic realm of e-commerce, establishing genuine connections with customers goes beyond mere transactions, and has now become a strategic imperative. Hence, in this quest on understanding how to build genuine customer loyalty in this digital age, it made sense to start with an in-depth conversation with Prashant Ganti, a forwardthinking leader at Zoho, who currently heads Product Management at Zoho Finance and Operations suite. With his 20 years of experience in the SaaS industry, specializing in finance applications, he brought his unique perspective on transcending transactional norms, leveraging technology to tackle this unique hurdle and navigating the delicate equilibrium between growth and meaningful customer connections.

data allows businesses to discern individual behaviour and tailor their offerings, and overall approach to align with the unique needs of each customer.

In this age of digital interactions, creating a seamless, user-friendly, and unique online experience is an essential aspect of building genuine connections. This involves optimizing website design, navigation, and overall usability to make the customer's journey both efficient and satisfying. Simply put, building genuine connections in ecommerce involves a holistic approach that encompasses prioritizing customer experience, actively seeking feedback, leveraging data for personalization, ensuring a seamless online experience, and fostering authentic communication.

E-Comm erce Building deeper customer connections seems to involve personalized experiences. Can you share some innovative ways that Zoho helps businesses tailor their interactions with customers in the digital realm, fostering loyalty and trust? Personalization starts with knowing your customers well and collecting data on their buying patterns without compromising data security and privacy. At Zoho, we not only provide businesses with the tools required to enable personalized interactions, but we also hold ourselves to the highest standards when it comes to securely handling customer data since we support the entire tech stack that executes an online order, from start to finish.

Zoho Commerce, our e-commerce platform, empowers businesses to segment customer data effectively, allowing for targeted marketing campaigns and personalized communication. Our commitment to secured personalization permeates the entire customer journey, from the initial point of contact to post-purchase interactions. Imagine a customer exploring an ecommerce online store powered by Zoho. As they navigate, our tools dynamically adjust the site's layout and product suggestions based on their past interactions. If the customer leaves without completing a purchase, businesses can set triggers for personalized email, reminding them of items in their cart with tailored offers.

Even after a purchase, Zoho's personalization continues. The platform sends a customized thank-you email, suggesting additional products or inviting the customer to loyalty programs. Since, we handle the entire tech stack of our e-commerce platform which consists of nearly 25 subsystems like handling order placement, stock availability check service, catalog service, checkout process, invoicing, cancellation, returns, refunds, and more - we're able to provide a

seamless selling and shopping experience at an optimal cost. This comprehensive approach allows businesses using the Zoho application to

gear towards fostering long-term loyalty and trust. Customer data plays a crucial role in understanding and engaging with consumers. What are some best practices for collecting, analyzing, and leveraging customer data to create more meaningful interactions, and how does Zoho's approach support these practices? Zoho's approach will always be to prioritize the data privacy and security of our customers and their end users. When it

comes to Zoho Commerce, you can capture a wide array of data from website interactions to purchase history, ensuring a holistic understanding of customer behavior while adhering to the best practices of data privacy and security. Our apps advocate for a centralized customer database to ensure that businesses have a 360-degree view of each customer, facilitating more informed decision-making. Data segmentation is also an important attribute of Zoho apps. It allows the categorization of customers based on demographics, preferences, purchase history, and other relevant parameters. By understanding these segments, businesses can tailor their interactions to be more targeted and relevant.

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E-Comm erce Businesses can also create personalized marketing campaigns based on the insights derived from customer data. By analyzing past behaviours and preferences, businesses can deliver targeted messages, promotions, and product recommendations, enhancing the overall customer experience.

E-commerce businesses often face the challenge of scaling while maintaining personalized customer relationships. How does Zoho's technology assist small and medium-sized businesses in striking the right balance between growth and maintaining those valuable connections? Recognizing the unique challenges faced by

growing businesses, we built Zoho Commerce to be a scalable solution that is tailored for small and medium-sized businesses. Right from its capabilities to pricing, we've made

sure SMBs can grow their businesses with zero compromise. As a business expands its product catalog and customer base, ZohoCommerce efficiently accommodates the increased

volume of orders, inventory, and customer data, ensuring that operational efficiency is always achieved.

As a result, growing businesses can sustain their growth trajectory without compromising on the quality of their customer connections.

In the context of e-commerce, how can businesses use automation and AI-driven tools to enhance customer engagement without losing the human touch? Can you provide some real-world examples of Zoho's solutions in action? Automation and AI form the bedrock of contemporary customer engagement. Zoho's AI-driven tools enable businesses to comprehend customer behavior, predict preferences, and automate routine processes.

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Say, a potential buyer navigates a Zoho Commerce powered e-commerce website looking for information on product features and pricing. The application's AIpowered chatbots, integrated into the website, provide instant and relevant assistance. They can answer questions, guide the customer through the product catalogue, and even assist in the purchase process.

This ensures immediate engagement without losing the human touch, especially during non-business hours. Moreover, when a business wants to prevent stockouts, with Zoho Commerce's integrated capabilities of

predictive analytics, it can forecast demand based on historical data, seasonal trends, and market dynamics.

When it comes to automation, the platform automatically monitors and indicates real-time inventory levels, and sends alerts on stock level drops, ensuring products are available when customers need them. This proactive approach enhances customer satisfaction by minimizing the likelihood of unavailable items.

Jayde Micah Designs and the Art of Anishinaabe Craftsmanship: Reviving Tradition

Tucked away in the colorful tapestry of Indigenous art, jayde micah designs is a living example of the Anishinaabe craft's remarkable resurgence. jayde micah is an Anishinaabe artist and bead worker. She is originally from Atikameksheng

Anishinawbek and currently resides on the unceded Algonquin territory in Ottawa, ON. jayde's artistic pursuits are driven by a vision to revitalize ancestral art forms, such as beadwork, quillwork, drawing, and painting, while also incorporating contemporary subject matter and a new perspective.

A Reverence for Tradition jayde micah designs is deeply committed to honouring and respecting ancient ways. Their artistic journey is a mission to revive and safeguard the rich cultural legacy of the Anishinaabe community. Every item created under her

cautious supervision has the fundamental characteristics of tradition, preserving and continuing the narratives and inheritances interwoven into the foundation of Indigenous artistic expression.

Handcrafted Elegance, Timeless Artistry jayde's commitment to her art is as meticulous as the beading itself. Each bead meticulously positioned serves as evidence of her dedication to maintaining genuineness. Recognizing the complexities of her trade, she adopts a methodical technique, meticulously creating each artwork manually, bead by bead. Although it requires a significant amount of time, this commitment strongly aligns with the principle of prioritizing the preservation of legacy above the pursuit of mass manufacturing.

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The rarity of her works is reflected in their restricted accessibility since they are only offered via her website in tiny, meticulously selected quantities. The excitement for these launches is tangible, as jayde has announced the date and time on many social media sites, demonstrating the enthusiasm of customers who are ready to acquire a piece of Indigenous creativity.

Indigenous Art

Artistic Boundaries and Future Aspirations jayde micah's unrelenting commitment to her craft is matched by the overwhelming demand for her paintings, which exceeds her present capacity. Currently, she refrains from taking on commissions or special orders, dedicating her attention to the meticulous process of creating each work with genuineness and respect.

jayde micah designs are a harmonious combination of heritage, craftsmanship, and a deep dedication to cultural revival. jayde micah's artworks not only serve as creative expressions but also act as channels that link the past, present, and future. They pay homage to the enduring strength and aesthetic appeal of Anishinaabe history. Within the domain of jayde micah designs, art serves not only as a

means of production but also as a conduit for the preservation of tradition, the interweaving of tales,

Nevertheless, her creative journey surpasses the limitations of the current moment. Their aim with each production is not only to revitalize Anishinaabe art traditions but also to foster a more profound awareness and comprehension of Indigenous culture. Her steadfast dedication to conserving and spreading this cultural legacy goes beyond her artistic skills, striking a chord with others who want to connect with and admire the splendour of Indigenous art.

and the perpetuation of cultural heritage. micah precisely places each bead, infusing traditions with vitality and assuring their enduring status as timeless exemplars of Anishinaabe workmanship.

The Indigenous SME Magazine is a valuable resource for small Indigenous businesses in Canada,

including nascent and wellestablished Indigenous enterprises. To access our magazine, kindly go to the following website here. You can stay informed of up-to-the-minute news; please consider following our Twitter account by clicking here. We invite you to join our community, which is comprised of individuals passionate about the field of business.

By Zoho The advent of the digital age has completely transformed the shopping experience, providing unprecedented ease and giving us instant access to global marketplaces. Amidst this dynamic environment, online platforms such as Amazon and eBay have flourished as popular choices

for vendors seeking to access a wide range of consumers. Meanwhile, the development of e-commerce has shown an alternative pathway: the

emergence of independent ecommerce online stores. This transition presents a crucial decision

for businesses that are navigating the realm of online commerce. A more comprehensive analysis of

the workings of marketplaces and ecommerce online stores reveals the existence of their unique operational approaches and benefits. Marketplaces, which are illustrated by industry titans such as Amazon and Alibaba, serve as intermediary platforms that store products from numerous purveyors. This enables consumers to access a wide range of options. On the other hand, ecommerce online stores function as customized storefronts where business owners can exclusively exhibit and sell their merchandise, thereby encouraging direct interaction and transactions with clientele.

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Here's why you should consider opening your own online store in addition to having a presence in existing marketplaces:

Promoting Genuine Products and Maintaining Ownership of Brands

A major threat to the credibility of brands is the availability of fake goods in consumer markets. Business owners may strengthen their brand's credibility by opening their online stores and having complete control over product quality. A strong brand reputation is built by a concentration on authentic, high-quality goods, which in turn fosters consumer happiness and loyalty.

Ma rketplace

Maximizing Efficiency in Transactions and Profit Margins

Sellers' liquidity and profit margins are eroded by

marketplace systems that require lengthy payment periods and large commission costs. On the other hand, having an online business allows

entrepreneurs to have complete control over their profits, and streamline payment processes, in addition to having lower transaction costs. Hence, using e-commerce platforms to build an online store can boost financial flexibility and, in turn, drive long-term company expansion.

Establishing Pricing and Revenue Autonomy

With an online store, sellers have complete leeway in setting prices, vendors may promote

consumer engagement and maximize income by adopting strategies that reflect their brand values. Moreover, sellers can also implement customer-specific pricing policies and promotional offers.

Streamlined Management of Inventory and Delivery

Marketplaces put vendors in risky situations when it comes to refunds and inventory management because of their intrinsic emphasis on consumer convenience. Sellers have to factor in the possibility of order cancellations after dispatching the products for delivery, which ultimately results in loss of that sale. However, ecommerce platforms with integrated inventory management provide sellers with an option to set policies that prevent order cancellations after payment.

Maintaining Control Over Customer Information and Relationship Development

The inability to access crucial consumer data is a fundamental drawback of marketplaces, which makes it difficult for sellers to establish long-term connections. A major perk of e-commerce platforms is the access to valuable consumer data they give to vendors. Building closer ties with customers and increasing brand loyalty are both made possible by using this information to create customized user experiences, conduct targeted marketing efforts, and engage in personalized interactions.

Maintaining a Strong Online Presence

Seller accounts can get suspended by marketplace

rules, which may lead to unexpected interruptions to company operations. On the other hand, having an online store allows businesses complete control over

their internet presence, guaranteeing that their firm will run smoothly. With no need to worry about breaking any rules in the industry, you can build a solid foundation for long-term success and prominence online.

Conclusion : Unlock the maximum potential with a collaborative approach. The ever-changing world of online shopping calls for a

middle-ground strategy that makes the most of what marketplaces and individual online stores have to offer. For businesses looking to boost their online sales, integrating an e-commerce online store with a marketplace presence is a strong approach. For modern-day vendors, a strategic requirement is the merging of marketplaces with specialized online storefronts. With this mutually beneficial partnership, ecommerce businesses can increase their sales, protect their brands, and strengthen their overall stability and development trajectory.

A Teacher's Tale:

Eddie Wolf Child's Path to Empowering Siksika Youth Teacher at Chief Crowfoot School

Eddie Wolf Child, known traditionally as Apaa’ tsista

I started my education at the University of

(Weasel Rabbit) and a teacher at Chief Crowfoot School, in his interview with Indigenous-SME Business

Lethbridge. I graduated with a Bachelor of Arts and a Bachelor of Education in 2013 and 2015. I

Magazine, shared his personal and professional journey. Born in Calgary and raised in Siksika with a strong foundation in traditional values, Eddie was

have recently completed the Masters of Education Degree at the University of Calgary and I will be convocating on November 6, 2023. As a teacher

inspired by his mother to value education despite facing challenges in his schooling. Determined to provide a better educational experience for his tribe,

today the students' personalities and presence motivate me to provide a quality experience for the students. I am a very active person within my

he pursued higher education at the University of

community. I organize events such as our Annual

Lethbridge and the University of Calgary. Today, Eddie is actively involved in his community, organizing events like the Annual Siksika Nation Powwow, and is

Siksika Nation Powwow and take part in many celebrations within North America. I dance competitively throughout numerous powwows

dedicated to enriching his students' lives with the importance of education, culture, and personal development.

and celebrations in my travels. I enjoy spending time with my family and friends.

Oki, My Traditional name is Apaa’ tsista which translates to Weasel Rabbit and my English name is Eddie Wolf Child. I was born in Calgary, Alberta and lived in Siksika most of my life. I am one of the youngest of eight siblings. I have three beautiful girls with my wife Joset Melting Tallow. My parents raised us with traditional values that I still carry today. My mother had instilled the importance of education at a young age. As a young child going to Day School in Siksika, I had had some terrible experiences with some of the teachers. From that time on, I wanted to become a teacher within my tribe and provide my people with a better experience than I had. I want to instill the same importance of education into my students that my mother provided me by encouraging them. 33 - IndigenousSME January - February 2024

How did you first learn about the Classroom Champions program, and how many classrooms and teachers are currently involved in this collaboration? During the pandemic, Classroom Champions was introduced to me, but it did not have the full effect in my classroom at that time because it was just a virtual experience. The addition of Western Canada Outreach Lead, Melissa Tierney, to Classroom Champions enhanced the experience for the teachers last year. She was more visible and explained the idea to the teachers involved. Currently, there are three teachers involved and are ready to start this year off.

Empowering Indigenous Youth The support from The Energizing Community Collective has been significant for the institution. How has this funding transformed the educational experience, especially in SEL learning? And in your perspective, how can such funding serve as a beacon of hope for other reserve schools facing financial challenges? Students are engaged in a unique classroom

experience with athletes around the world. It also allows our community to be exposed to young aboriginal athletes, like Allison who is of Métis heritage, in Canada and surrounding communities. Last year we had the opportunity of visiting the Calgary Olympic Oval and that experience exposed our students to different sports other than hockey and basketball. Students enjoyed the educational visit.

There's mention of an athlete mentor being associated with the program. Could you shed light on how this integration works and how the two different fields of the curriculum are chosen and applied in your school setting? Our mentor is long-track Team Canada speed skater, Allison Desmarais. She focuses on health, social skills, and mental wellness. This allowed students to relate to her accomplishments through her journey in life. It allowed students to visualize goal setting through her experiences. It demonstrated a strong role model.

The authenticity of the Circle program is notable. Could you elaborate on its essence and how it seamlessly blends with the indigenous culture at Chief Crowfoot School? Our existence on this land is cyclical and our year revolves around the seasons. The Blackfoot word for Sundance is Akokatsin which translates to “Circle Camp”. As a person who is highly active in Siksika Ways of Life, I am providing our students with the Siksika Identity that was once forbidden within our communities. There are many forms of culture and hese students are receiving a unique educational experience with the knowledge that I am providing to the students.

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From your experience with these programs, what transformations have you observed in students, be it in their overall development, confidence, or interpersonal skills? And on a personal note, which aspect of this entire journey has been the most rewarding for you as an educator? As the program progressed students started to gain an understanding of how to achieve goals after athletes presented their stories. It showed them that anything is possible and reachable. It changed their learning experience in school.

Revolutionizing Retail:

aaniin Retail Inc's. Journey as Canada's First Indigenous-Owned Department Store Introduction Meet Canada's first 100% Indigenous-owned department store, aaniin Retail Inc., founded in June 2021 by Chelsee Pettit,a proud Anishinaabe Kwe from Aamjiwnaang First Nations. aaniin is not only 100% Indigenous-owned but also started as a streetwear brand. The aaniin house brand of apparel serves as a catalyst for initiating conversations about Indigenous languages while creating visibility 365 days a year. aaniin Retail Inc. is dedicated to reclaiming the Indigenous economy, involving communities, and creating opportunities for Indigenous entrepreneurs. aaniin’s mission is to empower Indigenous artists, businesses, and brands, making syllabics a daily presence in colonized spaces. “aaniin” is the Anishinaabemowin word for “hello,” which is why every conversation starts with "aaniin.” Committed to empowerment, sustainability, and community, aaniin Retail Inc. has embarkedon an exciting journey of growth, including a recent venture into the vibrant world of pop-up stores at Square One Mall and Sherway Gardens.

aaniinRetail Inc: A Journey of Culture and Empowerment aaniin Retail Inc. was born out of a deep love and need for our Indigenous languages and culture to be seen in everyday life and mainstream media. aaniin’s values are community, collaboration, and connection.

At the core of aaniin's mission is empowerment. The brand aims to empower Indigenous artists and entrepreneurs by providing them with a platform to showcase their businesses and creations. aaniin's commitment to economic growth within Indigenous communities is evident in its support for both small and large Indigenous businesses. Since its inception, aaniinRetail Inc. has paid out over $300,000 in invoices to Indigenous businesses, demonstrating its dedication to fosteringeconomic prosperity within Indigenous communities. aaniin has recentlystarted their quarterly Business Development days for Indigenous entrepreneurs. This is a 2-day event where Indigenous businesses receive industry advice from companies like Xero, Futurpreneur, and Shopify, as well as networking opportunities. aaniin wants Indigenous entrepreneurs to be set up for the best success possible, and this is a way they can share resources and give back to the community.

A Unique ShoppingExperience What sets aaniin apart from mainstream retail brands is its commitment to authenticity and cultural preservation.

Shoppersvisiting aaniin's websiteor pop-ups can expect to find a wide array of products that reflectthe diversity of Indigenous culture.From traditional beadworkto contemporary fashion, aaniin offers a curated selection of items that celebrate Indigenous artistry.

One of aaniin's flagship collections, the house brand, has garnered significant attention for its blend of style,syllabics, and culturalsignificance. These itemsare not just accessories; they are symbols of Indigenous identity and the resilience of Indigenous languages. aaniin's house brand incorporates Indigenous syllabics, promoting the use of Indigenous languages and highlighting the importance of language revitalization.

Conclusion aaniin RetailInc's. journey is more than just a business venture;it's a testament to the power of culture, community, and empowerment. aaniin's

commitment to preserving and celebrating Indigenous culture while

creating economic opportunities has allowed it to flourish and expand its reach. With the recent introduction of pop-up stores at Square One Mall and Sherway Gardens, aaniin is on a trajectory of growth, sharing the beauty and richness of Indigenous culture with an ever-widening audience. As aaniin continues to make its mark in the world of Indigenous retail, it remains dedicated to supporting Indigenous artists, businesses, and brands, and providing shoppers with an authentic and culturally enriching shopping experience. With a mission to empower and celebrate, aaniinRetail Inc. is poised for a futurethat holds the promise of even greaterimpact and influence.

Empowering Communities:

Angie Saltman's Journey with Saltmedia Founder of Saltmedia In her interview with Indigenous-SME Business Magazine, Angie Saltman, President of Saltmedia Inc, shared her journey of evolving the company's vision of 'Creating Success Online'. Starting in her basement in 2010, Angie focused on filling a local gap in web design services, particularly supporting Indigenous and nonprofit organizations. She emphasized maintaining Indigenous values such as transparency and client support, choosing to prioritize community impact over profit. Today, Saltmedia is a leader in collaborating with Indigenous groups, driven by a commitment to societal change and enhancing local economies. Angie's approach blends her passions for technology, design, and social betterment, reflecting her deep commitment to her community and heritage. Angie Saltman, a lifelong learner and humble leader in the tech and design industries, balances her professional pursuits with a commitment to education. She is an active member of the Métis Nation of Alberta. Currently an MBA candidate at Simon Fraser University, she is on track to graduate in spring 2024 from the Indigenous Business Leadership Executive MBA program. Angie's pursuit of a Plain Language Certificate from SFU also reflects her dedication to improving her communication skills, complementing her foundational IT Diploma. This educational journey quietly underscores her commitment to personal growth and professional development.

In her business life, Angie founded Saltmedia and contributes as a partner at IT Horizons, an IT Managed service company. Working alongside her partner, Alex Saltman, since 2010, she has skillfully combined design, technology, and marketing. Her latest venture, Aanji.ca is a heartfelt project in collaboration with her sister, bringing Angie back to her artistic and cultural roots and keeping the business within the family. Above all, Angie considers her role as a mother her most important and cherished responsibility. She finds joy and balance in life through family and friends and her love for the outdoors and gardening. She cherishes learning from her talented work and university associates. Her approach to life and work is marked by her loud laugh, quiet humility, and a strong desire to contribute positively to the lives of those around her.

How has the vision of 'Creating Success Online' evolved at Saltmedia over the years, especially in the context of supporting the local economy and Indigenous communities? In 2010, I began Saltmedia in my home basement, combining my love for graphic design and technology in Grande Prairie, Alberta. With the support of my husband and business partner, who joined me full-time after a year, we filled a local gap in web design services. Upholding Indigenous values like transparency and client support, we've grown to specialize in supporting Indigenous and non-profit organizations, valuing relationships and community impact over profit. Today, Saltmedia proudly collaborates with leading Indigenous organizations, driven by a commitment to positive societal change and community betterment.

With over 20 years of experience in technology and design, what have been some of the most significant challenges and triumphs you’ve faced, particularly as an Indigenous leader in these fields? Facing sexism in the male-dominated tech and oilfield sectors can be challenging. I've learned to prioritize trust and long-

term relationships in my businesses. We avoid disrespectful clients, and that gives us space to focus on those who treat my team and me with respect.

Transitioning from a technologist to an entrepreneur was another hurdle I encountered – the challenge of lacking

business leadership skills. To address this, I began pursuing an MBA specializing in Indigenous leadership at Simon Fraser University in 2022. This transformative

experience, supported by my team and the program's commitment to decolonizing the

A major challenge has been dealing with the complexities of getting clearance for federal government procurement for Indigenous businesses. Despite the hurdles and delays

encountered since 2020, our determination remains strong. I'm optimistic that 2024 will mark a significant milestone in securing procurement opportunities that will benefit our communities. Despite these varied challenges, our resolve

to overcome them and achieve success in our procurement journey remains unshaken.

curriculum is helping me fill knowledge gaps, the students in my cohort bring so much value to the learning journey. Also,

The focus on plain language is a unique aspect of

to rear its ugly head!

It's an excellent question because this issue sparked my interest in technology and becoming a computer

this has increased my confidence, because it's easy for imposter syndrome

One of our key business principles is the alignment of values with our clients. We maintain a strict policy: if clients do not

treat us with dignity and respect, they risk being let go. This ensures our work environment remains positive and respectful. Running a family business with my husband has mostly been a fulfilling journey of mutual respect and support. However, like any partnership, it's not without its challenges! Our strategy for navigating disagreements involves practicing kindness, honesty, and active listening. Engaging in tough conversations and accepting differing opinions is crucial. For us, the secret ingredient is not about being right, but about being happy. This approach helps us maintain a healthy balance and keep our personal and professional relationships strong.

Saltmedia. How has this commitment to clear and understandable communication influenced client relationships and project successes?

technician. I grew up on a farm without access to technology. My fascination with the Internet began when I

moved out on my own and got my first Internet connection while living with my brother. It was incredible to be connected to the world through that small box. Unfortunately, my first computer had Windows ME, and it gave me all sorts of technical issues. I had to take it to a computer repair shop several times, spending hundreds of dollars each time. My frustration peaked when I asked the technician what he did to fix it, and I couldn't understand his technical jargon. I felt disrespected and thought, "If this person can be a computer tech, so can I, and I can do it in a way that people appreciate and understand." Plain language has been my guiding principle in the technology field for over 30 years. I find nothing more frustrating than overly complex language that creates confusion. Believing firmly that effective communication is the cornerstone of all relationships, and recognizing that our world is fundamentally built on these relationships, I am currently working towards my Plain Language Certificate.

Indigenous Women Entrepreneurship In managing complex technical projects, it's crucial to communicate in ways that clients and stakeholders can easily understand. It’s essential to avoid technical jargon, which is often appreciated only by tech professionals. Knowing your audience and speaking in a manner that respects their level of understanding is key. Failing to do so can lead to patronizing them and ultimately damaging those vital relationships. Being actively involved with the Canadian Mental Health Association-Alberta Northwest Region, how do you integrate your passion for promoting good mental health with your professional roles in Saltmedia and IT Horizons Inc.? My personal life was significantly impacted by mental health challenges within my family, particularly my

father's suicide and my brother's struggle with bipolar disorder. Motivated by these experiences and my brother's resilience, I became determined to support

Our overall goal at Saltmedia and IT Horizons is to

volunteering with the Canadian Mental Health Association (CMHA) in Alberta Northwest Region in 2010 and now sit as past president.

marketing department. We achieve this by cultivating relationships built on trust with people

others in my community facing similar issues. I began

My life is a tapestry where personal experiences and business endeavors intertwine; I thrive without separating these aspects into distinct categories on my journey to feeling whole. Both in my personal life and professional capacity, my volunteer experience has empowered me with a voice in local mental health program delivery. My journey has taught me the importance of fostering a nurturing and safe work environment, emphasizing life/work balance. I prioritize positivity. This approach is fundamental to our success, reflecting my belief in the need for more kindness over mere capitalistic gains. As a visionary leader, what are your future aspirations for Saltmedia and IT Horizons Inc., particularly in terms of fostering relationships, culture, and growth within the Indigenous business community? At Saltmedia and IT Horizons, we're balancing future aspirations with present actions. Our key goal for 2023 was learning, and improving our internal systems and processes to prepare for growth. We have made big progress here because of our dedicated team! Thank you team <3

expand on being a strong support system for our clients, whether we become an organization’s IT or

and organizations that focus on truth and reconciliation and improving the lives of others. Our mission is to help those who dedicate themselves to meaningful causes.

We’re committed to keeping up with the latest in technology, design trends, and ongoing security hardening to keep clients' online data safe and secure. We want our clients to not only look good but also be digitally secure. Part of our growth strategy is mentorship, bringing student talent into our team, especially from Indigenous, women, and 2SLGBTQIA+ communities, to bring innovation, diversity, and energy. Fostering reciprocal relationships and offering a safe space to work and share knowledge. Personally, my goal is to focus on improving my mindset. I'm choosing a strength-based approach to life, shifting my mindset from surviving to thriving. I believe that we are stronger together and that we're all connected. Let's make every moment and every interaction count!

"Flick Fireworks: Lighting Up the Night Sky 24/7 with Pure Magic"

A Symphony of Light at Every Hour: Picture this: a midnight birthday bash or a spontaneous get-together with loved ones, all aglow with the magic of fireworks. Flick Fireworks brings the enchantment to any moment, turning ordinary occasions into extraordinary memories with its 24-hour availability.

Crafting the Extraordinary:

Step into the dazzling world of Flick Fireworks, where celebrations become extraordinary. Fueled by a passion for making moments unforgettable, Flick Fireworks stands out by offering 24-hour availability for personal use and specializing in crafting custom fireworks and drone shows.

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At Flick Fireworks, it's not just about fireworks; it's an art form. Every custom display is a unique masterpiece, meticulously crafted in a dance of colors, shapes, and effects. From brainstorming to launch, Flick Fireworks collaborates closely with clients, creating a sensory experience that goes beyond the visual spectacle.

Technology

Dazzling with Drone Technology: What sets Flick Fireworks apart is the fusion of traditional pyrotechnics with cutting-edge drone technology. The result? Dynamic and synchronized performances that captivate audiences. Imagine a mesmerizing dance of lights pushing the boundaries of what's possible in the world of fireworks.

Ensuring Safety, Inspiring Joy: In an industry where safety is key, Flick Fireworks

takes pride in its rigorous safety measures. The 24-hour availability for personal use comes with stringent protocols, ensuring a secure and

enjoyable experience. Flick Fireworks not only lights up the sky but does so with a commitment to the well-being of its audience.

Community Connection: More than just displays, Flick Fireworks fosters a sense of community and joy. Actively contributing to local events and celebrations, the company forms partnerships that bring the magic of fireworks to a broader audience. From town festivals to milestone celebrations, Flick Fireworks is a beacon of light, symbolizing the spirit of togetherness and celebration.

Looking to the Future: As Flick Fireworks continues to light up the night sky, exciting prospects await. The company envisions pushing the boundaries of innovation in the fireworks industry, exploring new technologies, and expanding its reach to bring the magic of Flick Fireworks to even more people.

In conclusion, Flick Fireworks is a beacon of creativity and innovation in the world of pyrotechnics. The 24hour availability for personal use, the artistry of custom displays, and the integration of drone technology showcase a company that not only celebrates the present but is poised to shape the future of fireworks. Flick Fireworks isn't just lighting

up the sky; it's igniting moments of joy and creating memories that last a lifetime.

Cultivating Indigenous Mindful Workplaces in Canadian SMEs:

A Blueprint for Mental Wellness Within the Canadian small and medium-sized companies (SMEs) sector, it is crucial to emphasize the importance of prioritizing mental health and wellness in the workplace. Although there is recognition of the advantages of investing in employee health, there is a significant disparity between

Based on a survey conducted in 2020, an astonishing 88% of small businesses recognized the benefits of investing in employee health and wellness. Interestingly, only 49% of individuals had implemented a well-defined strategy to tackle these crucial elements. The discrepancy mentioned above emphasizes the urgent requirement for proactive measures to promote

disregarding mental health are not limited to the well-being of individuals; they also have

the negative effects of mental health issues on the Canadian workforce. Every week, around 500,000

acknowledging its significance and adopting tangible methods. The consequences of

economic implications, resulting in substantial expenses for enterprises.

mentally healthy workplaces. This is particularly important considering the statistics that demonstrate

employees are absent from work due to mental healthrelated concerns, which leads to an estimated annual cost of over $51 billion to the economy. The financial

impact raises an important question: how much will this cost individual businesses? In addition to financial strains, several other negative consequences can arise. These include higher turnover rates, increased

absenteeism, and the possibility of legal complications. Prioritizing mental health at work is not just a moral imperative but also a wise business decision.

Creating a Mentally Healthy Workplace: An Essential Imperative A workplace that places a high priority on mental health not only fosters a positive organizational culture but also takes proactive measures to promote the mental well-being of its employees. It serves as a protective measure, ensuring the well-being of employees' mental health and providing strong support systems for those facing mental health difficulties. Businesses can create a space where employees feel valued, supported, and more likely to perform optimally by fostering an environment that reduces the stigma and discrimination associated with mental health issues.

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Mental Health

Addressing the Gap in SMEs The financial impact of mental health challenges among employees is significant within the context of small and mediumsized enterprises (SMEs). However, there is still a lack of initiatives that focus on promoting wellbeing and addressing mental health issues. The MENTUPP study, which is a multinational consultation, aims to develop a mental health intervention specifically designed for small and medium-sized enterprises (SMEs). This study emphasizes the importance of

Towards a Solution: Embracing Change Recognizing the importance of promoting mental well-being in workplaces, there are ongoing efforts to implement the National Standard for Psychological Health and Safety in the Workplace. Chambers and boards of trade across Canada are actively promoting mentally healthy workplaces, encouraging member businesses to adopt this standard. By adopting this framework, SMEs are setting a precedent that demonstrates their commitment to promoting positive mental health and creating supportive environments.

recognizing and addressing the distinct

experiences and needs of these businesses. This study aims to improve employee well-being, prevent non-clinical mental health issues, and effectively manage them in small and medium-sized enterprises (SMEs).

As the conversation surrounding mental health in the workplace continues to progress, it becomes more and more evident that proactive measures are necessary. Recognizing the crucial connection between employee well-being and organizational success is pivotal for SMEs. By promoting and implementing strategies that prioritize mental health, Canadian small and medium-sized enterprises (SMEs) can not only reduce economic losses but also create thriving, inclusive, and resilient workplaces that benefit both employees and businesses.

The Indigenous SME Magazine is a valuable resource for small Indigenous businesses in Canada, including nascent and well-established Indigenous enterprises. To access our magazine, kindly go to the following website here. You can stay informed of up-to-the-minute news; please consider following our Twitter account by clicking here. We invite you to join our community, which is comprised of individuals passionate about the field of business.

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Indigenous Geographic

CEO Matt LeMay: Global Indigenous Storytelling Pioneer

In the ever-changing world of film

Strengthening Indigenous Film Voices

and storytelling, Matt LeMay emerges as a prominent figure, recognized for his visionary mindset,

Matt LeMay's vision transcends traditional filmmaking in a

filmmaker, CEO, and advocate for Indigenous narratives has not only

as an icon, bringing attention to a wide range of perspectives and current concerns that affect Indigenous communities. LeMay endeavours to stimulate dialogues surrounding

entrepreneurial spirit, and his pivotal role in shaping Indigenous Geographic. His journey as a

garnered him recognition but has also ignited a global conversation.

LeMay, a citizen of the Métis Nation of Ontario, whose families roots are from the Red River Region of Manitoba has utilized his expertise to lead the way in Indigenous storytelling through his company, LeMay Media & Consulting.

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significant way. His mission via LeMay Media & Consulting is to promote and amplify the voices of Indigenous peoples throughout Turtle Island and beyond. His organization functions

employment, environmental issues, and reconciliation through the creation of documentaries that embrace cultural authenticity.

Fostering Community Cohesion via Innovation His approach to narrative construction mirrors LeMay's dedication to community development and growth. His alliances with educational video distribution companies and international institutions serve to expand the dissemination of Indigenous narratives. Through the strategic utilization of platforms such as Amazon Prime and partnerships with prestigious institutions, LeMay guarantees that these narratives attain a global audience of millions. His involvement in documenting reconciliation efforts and attending the meeting of the Indigenous Delegation with Pope Francis exemplifies his commitment to promoting unity and understanding.

Community Development

Matt LeMay:

An Advocate and Visionary Leader With a diverse professional background encompassing entrepreneurship, cinematography, and consulting, Matt LeMay's influence extends far beyond the domain of cinema. His leadership encompasses advisory capacities for organizations that are governmental, corporate, political, non-profit, and Indigenous in nature. LeMay's dedication to the art of narration is reinforced by a Master's degree in Management Innovation and Entrepreneurship from Queen's University, in addition to his extensive experience of producing over 35 documentaries. Driven by an unwavering passion for innovation and a profound sense of ancestral heritage,

he endeavours to effectuate significant transformations via the medium of narrative.

Essentially, LeMay's odyssey embodies fortitude, ingenuity, and commitment to cultivating a narrative environment that is more inclusive. His steadfast dedication to elevating the perspectives of Indigenous peoples serves as evidence of the transformative potential of narratives in spurring social progress.

Indigenous tales must not just survive but thrive on a global scale, and Matt LeMay is doing just that with Indigenous Geographic and LeMay Media & Consulting. His efforts as a progenitor of the Indigenous narrative make a substantial contribution to the global effort of fostering appreciation and comprehension of diverse cultures.

Find out more about the upcoming projects and details about Indigenous Geographic here.

The Indigenous SME Magazine is a valuable resource for small Indigenous businesses in Canada, including nascent and wellestablished Indigenous enterprises. To access our magazine, kindly go to the following website here. You can stay informed of up-tothe-minute news; please consider following our Twitter account by clicking here. We invite you to join our community, which is comprised of individuals passionate about the field of business.

45 - IndigenousSME January - February 2024

Indigenous Nations Apparel Company:

A Window Into the Realm of Indigenous Artistry Within an environment that fuses cultural appreciation and entrepreneurialism, Michelle Cameron's Indigenous Nations Apparel Company (INAC) serves as an exemplary model. In 2021, this venture was launched as a sister store to Cameron's wellestablished business, Dreamcatcher Promotions. The decision to shift from promotional products to fashion apparel was a result of the challenges brought about by the pandemic. This prompted Cameron to creatively reimagine her entrepreneurial journey.

Embracing Indigenous Artistry The core of INAC is a deep dedication to highlighting and honoring

the diverse range of Indigenous artistic expression, that showcases the works of a wide range of Indigenous artists from across the nation. The artists' creations are beautifully showcased on limited edition fashion clothing, transforming each piece into a vibrant representation of cultural heritage and artistic finesse.

The store exudes a vibrant essence, like a canvas that is always evolving. The featured designs are more than just stylish; they beautifully incorporate stories, histories, and traditions that are intricately woven into each fabric. Every garment transforms into a mobile gallery, serving as a powerful representation of Indigenous identity that extends well beyond its physical boundaries.

Ever-Evolving Offerings The commitment of INAC to inclusivity and innovation is reflected in its offerings. As the seasons progress, the store's repertoire also evolves. The onset of winter signifies the introduction of not only fashionable garments but also indispensable commodities such as winter outerwear, all adorned with the imaginative ingenuity of Indigenous artisans.

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Indigenous Businesses

Additionally, the online presence of INAC acts as more than simply a platform for providing retail services. Not only do the featured artists exhibit their works, but they also discuss their personal experiences in this collection. Customers who are interested in more than simply fashion will find that each garment serves as a portal to comprehending the tales related by the artists, giving a deeper connection.

Empowerment through Entrepreneurship Cameron's journey is not just focused on building a successful business but also on promoting empowerment within the Indigenous entrepreneurial community. With her

trailblazing efforts, she aims. to be a beacon of inspiration for aspiring Indigenous entrepreneurs, proving that success

As it continues to grow, INAC weaves its unique story into the vibrant tapestry of the business world. Through each stitch, it celebrates the rich legacy of Indigenous artistry, demonstrating that business ventures have the potential to be both financially prosperous and culturally enriching. Within the domain of Indigenous Nations Apparel Company, fashion serves as a medium for artistic expression, entrepreneurship provides a platform for honoring and showcasing cultural traditions, and every piece of clothing represents a distinct and powerful story of strength, legacy, and dignity.

can be achieved through dedication and hard work.

Check out their latest collections of fashion

Cameron's vision goes beyond mere commerce, drawing inspiration from her Peguis First Nation heritage. The concept revolves around creating a pathway that combines cultural pride with economic sustainability. The impact of her message extends far beyond her store, resonating as an invitation for others to embrace their potential and pursue their dreams with unwavering determination.

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apparel by visiting their official website here.

Anishinaabe Bimishimo Corporation: A Pioneering Purposeful Innovation in Indigenous Art Within the complex web of entrepreneurial pursuits that are deeply ingrained in cultural legacy, the Anishinaabe Bimishimo Corporation stands out as a paragon of indigenous ingenuity and devoted community service. Established in 2017 by Émilie McKinney, this business flourished from a sincere desire to design and manufacture jingles that are produced locally. Its narrative skillfully blends elements of tradition, innovation, and social consciousness.

Embracing Identity and Crafting Tradition Émilie McKinney embarked on her artistic journey driven by a profound yet uncomplicated aspiration—to compose jingles that embodied tradition, evoked cultural significance, and were readily obtainable on a

local level. Due to the scarcity of local melody suppliers, her vision became a reality. Motivated by her Anishinaabe heritage, McKinney scrupulously devised a five-year strategy to establish herself as the preeminent Canadian producer, designer, and provider of these revered cultural embellishments. Inspired by her passion and cultural heritage, McKinney's enterprise, Anishinaabe Bimishimo Corporation, is named after her persona. It embodies her sense of self—Anishinaabe, which signifies her Native Canadian ancestry, interwoven with Bimishimo, which translates to "dancing by." The logo, an intricate tapestry of symbols, reflects the user's convictions and principles, with every component possessing deep meaning.

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Indigenous Art Purpose-Driven Entrepreneurship McKinney aspires to achieve beyond the realm of entrepreneurship. The foundation of her vision is an unwavering dedication to the betterment of the community. In addition to her aspiration to produce jingles, she harbours a deep-seated intention to contribute positively to her community, the Swan Lake First Nation. Her objectives encompass generating employment opportunities for members of the local band and establishing a manufacturing centre in the community, thereby promoting economic sustainability and empowerment. Moreover, her dedication to bolstering local enterprises is

evident in each facet of her undertaking. McKinney places a high emphasis on procuring packaging materials and machinery from local purveyors, thereby invigorating the economic ecosystem of the community.

Innovation with Social Consciousness As McKinney's enterprise prepares for production, social

consciousness and innovation converge in the development of a variety of melody lines. The assortment includes nickel-plated Old-Style covers that

are traditional, as well as coated variants in silver, gold, and copper hues that are contemporary. Her innovative Red Jingle Cones have a significant purpose, which is to bring attention to the plight of Indigenous women, girls, and two-spirit individuals who have gone missing or have been murdered. Moreover, the Turquoise Jingle Cones fulfill a significant function by illuminating the prevalence of addictions and intergenerational trauma within Indigenous communities across North America. The fact that Anishinaabe Bimishimo Corporation aspires to create narratives, awareness, and community prosperity in addition to jingles exemplifies how innovation, purposedriven entrepreneurship, and tradition can be harmoniously combined. Émilie McKinney's trajectory exemplifies not only the artistic prowess of her works but also the fortitude and profundity of her dedication to the safeguarding of culture and the welfare of society.

To discover their clothing line with graceful Indigenous designs and cuts, visit here. The Indigenous SME Magazine is a valuable resource for small Indigenous businesses in Canada, including nascent and wellestablished Indigenous enterprises. To access our magazine, kindly go to the following website here. You can stay informed of up-to-the-minute news; please consider following our Twitter account by clicking here. We invite you to join our community, which is comprised of individuals passionate about the field of business.

Pioneering Digital Pathways: Navigating 2024 with Indigenous SME Strategies in Canada Video advertising trends in 2024 As 2024 kicks off, the Canadian business landscape is on the verge of a major innovation. In this era of transformation, digital marketing stands out as a symbol of progress, offering small and medium-sized enterprises (SMEs) an exciting opportunity to navigate their path forward. In order to navigate this constantly changing landscape effectively, it is crucial to have a comprehensive understanding of current trends and to develop adaptive strategies specifically designed for Indigenous businesses. This comprehensive guide provides valuable information on the top digital marketing trends for 2024. It offers actionable insights and pathways that are specifically tailored for Indigenous small and medium-sized enterprises (SMEs).

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Video advertising's dominance in the digital realm

remains unchallenged and is expected to reach unparalleled levels. User-generated content (UGC) ads are leading the way in this evolution, showing an impressive 73% increase in click-through rates for brands that incorporate them. The key to this trend is to encourage collaborations with content creators, create genuine narratives, promote engagement, and carefully measure the impact. Direct response advertising is a fundamental strategy that effectively prompts viewers to take immediate and measurable actions.

Digital Transformation Expounding upon these strategies unveils their potency and potential: Partners in Creativity: Businesses can foster trust and loyalty with their consumers by collaborating with content producers in a mutually beneficial way. This helps to uncover the authenticity and relatability of the brand. Sparking Interest: Incorporating interactive features like polls or clickable components in video commercials helps to create a stronger connection with viewers, which in turn makes the

Navigating this transformative journey involves a structured approach: Assessing Current Processes: A comprehensive audit of current systems and processes is essential for a successful digital transformation. This audit helps identify areas that can be improved and where innovation can be implemented. The Execution of Digital Solutions: The implementation of state-of-the-art

brand experience more memorable and engaging.

digital tools and solutions that are customized to meet the specific needs of Indigenous small and medium-sized

Adding Authentic Storytelling: Marketing that goes beyond the surface level by creating

enterprises (SMEs) drives operational efficiencies and customer-focused

stories that people can relate to on an emotional level strengthens their attachment to the brand.

approaches.

Assessing Results: Using data analytics tools, companies can measure how well their video ads are doing, which allows them to make better

applying the knowledge gained from CDAP, small and medium-sized

choices and make adjustments over time.

Boosting the Customer Experience: By

enterprises (SMEs) have the ability to develop engaging and customized customer experiences, which foster longlasting connections and enhance brand allegiance.

The Role of CDAP in the Digital Transformation of SMEs: Fostering Growth The transformative process of the Comprehensive Digital Assessment Process (CDAP) lies at the core of SMEs' digital evolution. To embark on this journey, it is important to carefully evaluate the current operations. This step is crucial, as supported by McKinsey's findings, which indicate a 75% higher success rate for transformations that begin with such assessments. By implementing solutions derived from this process, small and medium-sized enterprises (SMEs) can enhance customer experiences. This is a crucial factor that significantly influences purchasing decisions, as supported by PwC's report, which states that 73% of consumers prefer enhanced experiences.

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Personalized Advertising and Contextual Ads: The Digital Experience in 2024 The successful execution of advertising in a time when digital content is ubiquitous is contingent on contextualization and individualization. Through the utilization of AIpowered recommendation engines comparable to those utilized by industry titans, data-driven personalization has demonstrated its efficacy by increasing click-through rates by as much as 300%. In the saturated digital sphere, realtime contextual advertisements and interestbased targeting substantially increase the relevance of advertisements, resulting in considerably greater engagement rates.

Digital Transformation Delving deeper into these strategies reveals their potency: Data-Driven Personalization: Through leveraging consumer data for the purpose of curating personalized experiences, brands can establish a more profound connection with the preferences and behaviours of their target audience, thereby cultivating loyalty. Engines for Recommendations: By capitalizing on user behaviour data to propose pertinent products or content, AIdriven recommendation engines emulate the achievements of tech titans such as Amazon and Netflix, thereby substantially augmenting engagement metrics. Preserving Contextual Pertinence: Utilizing real-time data, such as weather or location, to deliver contextually relevant advertisements in an age where relevance is of the utmost importance increases audience resonance, brand recall, and engagement. Objective-Specific Targeting: Developing advertisements that are customized to the interests and actions of users reduces ad fatigue and improves relevance, which ultimately results in increased user engagement and conversion rates.

AI in Content Marketing: In 2024, Work More Efficiently, Not Harder A paradigm change in audience engagement methods is about to occur as a result of the use of artificial intelligence (AI) in content marketing. The use of technologies powered by artificial intelligence significantly improves both the efficiency and quality of the content production process. ChatGPT is one example of an AI-powered content generator that has shown tremendous promise. According to a survey conducted by marketers, 47 percent of them believe that in the near future, AI-produced content will surpass material provided by humans.

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Diving deeper into the AI-content nexus elucidates its transformative capabilities: Execution of AI Tools: The utilization of AIdriven tools optimizes the process of content creation, enabling the mass production of pertinent, high-quality material with a substantial reduction in time commitments. Designing & Developing Content: With the assistance of AI-powered content generators, organizations are able to generate a wide range of content formats for multiple platforms, maximizing audience engagement and catering to their preferences. Insights Driven by Data: Through leveraging AI analytics, organizations gain practical and implementable knowledge regarding the preferences and behaviours of their target audiences. This empowers them to develop responsive content strategies and focus on specific campaigns.

In essence, Indigenous SMEs in Canada enter an

epoch of digital prowess with the arrival of 2024. By adopting these innovative digital strategies that are customized to respect the business values of the

Indigenous people, these organizations are positioned at the vanguard of progress. These small and medium-sized enterprises (SMEs) successfully navigate the digital frontier by utilizing the potential of video advertising, undertaking extensive digital transformations, developing personalized and contextualized advertising experiences, and incorporating AI-driven content strategies. In doing so, they establish innovative and traditional routes in the Canadian digital marketing landscape.

The Indigenous SME Magazine is a valuable resource for small Indigenous businesses in Canada, including nascent and well-established Indigenous enterprises. To access our magazine, kindly go to the following website here. You can stay informed of up-to-theminute news; please consider following our Twitter account by clicking here. We invite you to join our community, which is comprised of individuals passionate about the field of business.

Unveiling Cultural Narratives:

Caroline Monnet's Visionary Artistry An artist who works in a variety of mediums and hails from Outaouais, Quebec, Caroline Monnet is a multidisciplinary artist who resides at the nexus of creative innovation and cultural vitality. Her path, which began in the academic world and eventually bloomed into a thriving career in the visual

arts and cinema, is a reflection of the many layers of her creative expression. This article

The Meeting of Classical and Contemporary Styles

attempts to delve into the nuanced yet deep strength in the musings of the Indigenous

The brilliant combination of industrial materials with the

Exploring Cultural Complexities

spirit of modernist abstraction with the vitality of both contemporary and classic visual languages. What is the end result? A breathtaking array of hybrid forms evokes

culture that inspires art transcending borders.

Caroline’s work, which delves into the complexities of Indigenous identity and the subtleties of bicultural living, goes beyond the limitations that are traditionally considered to be acceptable. She does an excellent job of conveying the complex tales that accompany cultural history via the visual and video arts that she creates. Her canvas transforms into an engaging platform, allowing her to critique the effects of colonialism while simultaneously incorporating indigenous approaches, modernizing outmoded institutions, and reviving tales that have been lost.

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rich tapestry of historic and modern visual cultures is one of the distinguishing aspects of Caroline's artistic practice. The unusual style that she takes combines the

talks and thoughts from viewers on a visceral level and resonates with them on a personal level.

Indigenous Art A Trailblazer in Constant Evolution Caroline’s creative progression is a demonstration of the artist's commitment to ongoing inquiry and innovation. The playground where boundaries are pushed to their limits and new artistic frontiers are established her creative world, which lives on exploration and creation. The ripples that are created in the field of art are a result of her steadfast dedication to both her own personal development and the development of her trade, which is shown by each work she makes.

An artistic journey that is not limited by physical location is reflected in the work of Caroline Monnet, who was born and raised in Aylmer Quebec. It is a tribute to her abilities that she has received awards and recognition from prominent film festivals such as the Toronto International Film Festival, Sundance Film Festival, and Cannes, as well as from the esteemed settings of the Whitney Biennial and the National Art Gallery. The worldwide relevance of her creative story is shown by the fact that her work is housed in collections all around North America and has also been included in the permanent collection of UNESCO in Paris.

Throughout her career, Caroline has been recognized with a number of prestigious awards, including the Pierre-Ayot award, she was one of the 25 finalists of the 2019 Sobey award, the Merata Mita Fellowship, and the REVEAL Indigenous Art Awards. It is a testament to her unrelenting commitment to altering cultural conversations and pushing the frontiers of creative expression that she has received acknowledgment on several occasions.

Caroline's artistic ability, which the esteemed Blouin-Division Gallery represents, continues to captivate

audiences worldwide. Her vision combines heritage and contemporary finesse, serving as a guiding light for the evolution of cultural narratives and the lasting

impact of artistic innovation. In a broader sense, Caroline Monnet is not only an artist but also a visionary. Through her art, she unravels stories and rewrites histories, showcasing her creative

prowess that goes beyond mediums and boundaries. Her work leaves a lasting

impact on the cultural dialogue, making her a luminary in the art world.

Check out Caroline’s line of artistic perfection and work by visiting here. The Indigenous SME Magazine is a valuable resource for small Indigenous businesses in Canada, including nascent and well-established Indigenous enterprises. To access our magazine, kindly go to the following website here. You can stay informed of up-to-theminute news; please consider following our Twitter account by clicking here. We invite you to join our community, which is comprised of individuals passionate about the field of business.

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