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In an exclusive interview with CanadianSME Small Business Magazine, Asma Aziz, General Manager of Intel Canada, shares her vision for accelerating AI adoption among Canadian SMEs With nearly two decades of global tech leadership, she emphasizes the importance of education, awareness, and partnerships in overcoming barriers, while offering practical advice on responsibly implementing AI to stay competitive. Highlighting Canada’s strength in AI research, Asma outlines a roadmap for businesses to embrace innovation, bridge the gap between ambition and execution, and prepare for a thriving AI-driven future.
InterviewBySkUddin
Asma Aziz is the General Manager for Canada at Intel Corporation, bringing nearly two decades of leadership experience in the global technology industry Over her 19-year career at Intel, she has held several senior positions across Asia and the Americas, driving business growth, marketing excellence, and operational efficiency
Intel Canada’s Vision with ADeepDiveinto theFutureofAI inCanada
Asma Aziz:
Most recently, Asma served as Regional CMO for North America and LATAM (Interim) and Director of Marketing for the Americas Territories, where she spearheaded marketing strategies that significantly strengthened Intel’s presence in key markets. Her career journey also includes impactful roles as Partner Marketing Lead and Global Consumer Campaign Manager Earlier in her career, she played a pivotal role in the Asia Pacific region, leading campaigns that expanded Intel’s footprint and influence
Recognized for her expertise in transformative growth strategies, building high-performance teams, and forging strong partnerships, Asma has consistently demonstrated her ability to lead in dynamic, competitive markets She holds a Chief Marketing Officer (CMO) Program certification from Northwestern University’s Kellogg School of Management and is an alumna of Greenwich University.
In her current role, Asma is focused on advancing Intel’s growth in Canada, fostering strategic partnerships, and supporting the country’s digital vision by working closely with both public and private sectors.
What are some of the biggest barriers Canadian businesses face when adopting AI? And how can industry leaders like Intel help overcome them, these challenges?
Okay So firstly, thank you so much for being here and spending your afternoon with us
And thank you for this question So, from a Canadian business leader's perspective, as the GM of Canada, like I had mentioned, we ' ve been in Canada for over 50 years We are committed to the country, and we are really fostering innovation and advancement in the tech industry So whether it's through our products, whether it's through our initiatives, we believe that we can empower people and really potentially make every person ' s life better on this earth, whether they are using a PC at their home or whether they are dealing with large amounts of data in a data center
So really, all the way from edge to cloud, from PC to data center, is where our expertise is or where our technology supports and helps people Now, as far as you said, there are challenges in environmental concerns I believe that, as a country, we can overcome a lot of these challenges through partnership
So partnership in the public and the private sector is extremely important for us to be able to advance as a country and as a nation So I think that would be something And as we discussed today, there are a lot of strong building blocks that Canada has, whether it's in terms of being innovative, whether it's in terms of being agile, all we need to do together is to harness these, potentials and then also really, bridge the gap between those challenges and really take us from this ambition to leadership which can be done through partnership
With AI adoption moving so quickly, how is Intel ensuring that Canadian organizations, especially like when it comes to small and medium businesses, can implement AI responsibly while staying competitive on a global stage?
So you are right that AI is moving very fast As you and I speak, there will be multiple AI innovations happening all around us A lot of times, you know, SK people think that AI is new It's been there for a very long time However, where the change has happened is that in the past couple of years, the conversation has really centred around how to do cost savings through AI.
Whereas today, the conversation has matured, and we are really thinking about how to truly get the right business outcomes with the injection of AI into our existing processes So I think that's something that's been a change Obviously, the AI from the traditional models today to agentic AI has become much more autonomous, much more sophisticated as well
So I think, these are some of the changes which has happened If we talk about SMBs now, SMBs, Canada is a huge SMB market, so from an Intel standpoint, how do we support our partners? So we call them our partners, our customers, our ecosystem players, both in the public and the private sector Space is a thorough dissemination of technology
We obviously support them, partner with them in understanding what their business needs are, and then help them figure out the right technology solutions to resolve or to achieve those business objectives So that's an area where we work very closely As far as the SMBs are concerned I think you and I were talking about it before we sat down as well
I think for SMBs, they will have to first figure out what the particular areas are where they could use or utilize AI, and the first step is really learning. So really need to educate themselves That's the first step And then getting their workforce ready for that is step number one Once they get to that step, they will be able to figure out what the areas are in their businesses where, because see, there's no one-size-fits-all solution So if, let's say, I'm an SMB in manufacturing and you are a small SMB that is dealing with client issues, our needs are very different, right? So we will have to understand But if we both understand the potential of what is capable of, we will be able to deploy it based on our needs
So I think that understanding, awareness, education is step number one
What are the key barriers preventing small and medium-sized businesses from advancing their AI maturity, and how can Intel help address them?
So I think the biggest barrier is, again, I, back to my same previous question, the biggest barrier is the education and understanding of what AI can do and also trying to adopt sometimes what works for a particular
So yes, if there's another business within your category, within your industry You can still learn from that and take those learnings in So I think people are not spending, or the SMBs have not spent that much time in understanding They've always looked at that AI as something which is happening on the side
It's for big enterprises, it's not for them So I think mindset has been a big barrier. And how Intel or the local bodies can help is again, through education. We've got these skill gap courses available for ai which we work with the government. We worked with partners to disseminate those where we can help
We can also help with our partners where SMBs can contact our channel partners our reseller, partner community, who can, understanding the individual requirements, suggest the right products So I think those are the areas where we could help We could also help with sharing a lot of examples from other SMBs, which could help our SMBs here
Before we conclude, Asma, like where do you see the future of AI adoption in Canada over the next five to 10 years? And how can Canadian businesses prepare today?
So I see the future of Canada in AI to be extremely bright
We are considered the world has eyes on Canada We are considered the pioneer in ai adoption AI research People like Yoshua Bengio great institutions which are hub of AI research and development are in Canada Whether it's Mila, whether it's Vector ai. I, so I think we ' ve got a lot going for ourselves and where we need to really work is to really bridge or connect the dots.
We've got the researchers, we ' ve got the developers we ' ve got the regulatories We need some more support in really defining the path so that the country is considered really that poster child for ai But if we do not take the right measures and steps today, we could be left behind
I think that is something we ' ve gotta get really in intentional about in deploying the right mechanism fostering the right environment where more folks can develop these grassroots AI applications, and then the whole industry and the country can benefit
You have to, obviously you are smaller operations, you have to be more agile, you have to be more nimble, and technology really is your best friend in making sure that your ambition, the gap between your ambition and your leadership can be bridged with the right tool of right usage of technology
So thats my message to SMBs
Thank you so much for sharing your thoughts
Do you have any direct message advice to small businesses in Canada? You can look in the camera and you can see your voice.
Yeah. So I would say that in Canada, and I think it holds true for the entire globe, but in Canada. Clearly SMBs are the backbone of this economy. So my message to the SMBs would be that please look at modern ways of doing business
Disclaimer:This interview has been prepared strictly for informational and educational purposes by CanadianSME Small Business Magazine The views and opinions expressed are those of the interviewee and do not necessarily reflect the official stance of the publication Readers are encouraged to consider their own unique business contexts when applying any insights shared
Imagine if your small business could always have the most up-to-date computers without having to pay huge up-front costs–and without the stress of managing IT, software updates or support services on your own
That’s the idea behind PC-as-a-Service+ (PCaaS+) from Canon Canada It’s a simple, practical way to manage your business’s technology and maintenance on a subscription model for one monthly fee
What is Canon’s PCaaS+?
PCaaS+ solves the hassle of buying, setting up and maintaining computers by bundling it all into a simple monthly service
Instead of purchasing all of your equipment outright and dealing with tech issues yourself, you get the latest technology, upgrades and 24/7 IT help desk and support for one monthly fee–kind of like leasing a car with all of the maintenance and roadside assistance covered
What’s the “Plus” in PCaaS+?
Buying new devices is expensive. With PCaaS+, you pay a monthly fee rather than spending huge capital to purchase everything This preserves cash flow for your business.
If a device has issues, we replace it with a new one We also make sure data is wiped from retired devices and take care of proper disposal
Managing devices can be overwhelming, especially for smaller teams Software licensing, updates, security stance, and fixing bugs all require attention and expertise
A PCaaS+ subscription comes with a 24/7 dedicated IT support team We proactively monitor the devices included in your subscription, resolve issues before they impact your business, and ensure those devices are always running the latest software versions
Importantly, we make sure your devices are secure endpoints If your organization needs more advanced cybersecurity support, we can customize your plan to include it
One monthly fee includes hardware, software, support and services That means you can financially plan with no surprise costs for repairs and upgrades–it’s all included You can map your budget without worrying about technology becoming a financial wildcard.
Need five new laptops for new hires next month? Just add them to your plan PCaaS+ makes it easy to scale up (or down) as your business evolves Whether you ’ re hiring remote staff for expanding into new locations, your technology can grow with you
Is
PCaaS+
the right fit for your business?
If you ' re a small or medium-sized business looking to simplify your IT while staying ahead with reliable, secure technology PCaaS+ is built for you It’s a smart choice if:
You don’t have a dedicated IT team and want expert support without the overhead.
You prefer predictable monthly costs with no hidden fees
You want confidence that your devices are always secure, updated and running smoothly
You’d rather focus on growing your business than dealing with tech issues
You have hybrid or remote employees and need flexible, secure solutions that keep your team connected and productive wherever they work
Why Canon Canada?
Most people know Canon for our imaging technology, but we ’ re also a trusted name in workflow, automation, and managed services Our commitment to innovation has landed us among the top 10 patent holders for more than four decades.
Canon Canada brings our brands signature dedication to innovation and excellence to help small- to medium-sized businesses run more smoothly, securely, and efficiently
We do so much more than provide great hardware and software we empower businesses with integrated IT support and expertise so they can focus on their core business and grow revenue.
Proudly Canadian, Canon Canada has a deep-rooted understanding of what Canadian small and medium-sized businesses are dealing with day to day, from coast to coast.
In a complex, ever-changing world, we are more than a vendor we ’ re a long-term partner invested in your success
Discover how Canon Canada’s PCaaS+ can help your business focus on what matters most while we take care of the tech Learn more here
Running a startup or small business often means walking a tightrope you ’ re constantly balancing urgent demands with meaningful growth opportunities, and valuable initiatives can stall when your team hits capacity. Riipen FuturePath alters that perspective. With 50% of student wages supported by Canadas Innovative WorkIntegrated Learning (I-WIL) initiative, businesses can assign highimpact projects to industry-ready student talent through this flexible, employer-driven program These projects range from 10 to 300 hours, letting you choose what fits your schedule It’s a smart, low-risk way to increase productivity, move projects forward faster, and tap into a nationwide talent pool without the costs of traditional employment
Solving the Capacity Crunch: A Smarter Way to Move Key Projects Forward
Growth sometimes freezes for startups and small businesses, not because they lack ideas, but rather because they struggle to execute them due to limited capacity and conflicting goals Market research, automation, and brand development are examples of strategic projects that are often neglected in favor of more pressing daily tasks Hiring managers and founders can break this loop with the help of Riipen FuturePath, an employer-driven, adaptable solution Teams can offload critical work without having to worry about full-time hiring thanks to the initiative, which matches companies with industry-ready student talent for 10-300-hour engagements Through the Government of Canada's I-WIL initiative, 50% of salaries are subsidized FuturePath offers a unique blend of speed, affordability, and talent access, enabling lean teams to scale effectively, stay focused, and expedite essential projects
Why This Matters for Your Business
Impactful, structured projects: FuturePath projects are planned with precise deadlines and deliverables, allowing you to delegate particular tasks without making long-term commitments.
Cost-effective cooperation: 50% of each student’s stipend is covered by the Government of Canada’s IWIL program, lowering your upfront costs
Talent available across Canada: FuturePath enables fully remote collaboration using tools like Zoom and Google Meet, whether you ' re managing headquarters locally or remotely It also gives you access to a wide range of national candidates
FuturePath's scalability is one of its main benefits for small enterprises; you may begin with a modest 10-hour commitment to test the waters or complete a short assignment, and if your needs increase, expand up to 300 hours across several projects or students. This adaptable methodology ensures you only take on what you can handle by matching talent support with your capacity and budget Its a sensible strategy to get traction without going overboard
Affordable, Flexible Talent Support for Strategic Growth
With the Government of Canadas I-WIL program covering half of student wages (50%), Riipen FuturePath provides a cost-effective way to carry out high-impact projects without breaking the bank It is used by startups and SMEs to swiftly and economically outsource operations like data analysis, content production, and market research It's a low-risk, strategic option that yields tangible outcomes while maintaining internal team focus on key tasks
Flexible Student Support Across Key Business Functions
With the help of Riipen FuturePath, companies can find qualified students who can assist with a range of vital tasks Students in marketing and communications assist with campaign development, social media channel management, and performance metrics analysis, freeing up your core team to concentrate on more strategic tasks Without taking fulltime employees away from their primary responsibilities, they collect market insights, carry out customer research, and analyze data for research and analysis Students in Operations and Administrative Support effectively manage complicated or straightforward tasks, guaranteeing more efficient workflows. Additionally, by utilizing flexible, short-term student personnel, FuturePath helps businesses to progress longdelayed initiatives or key projects
Businesses benefit from an economical and controlled method of scaling projects, maintaining complete control over scope, schedules, and budgets. This is made possible by the Government of Canada's I-WIL subsidy, which allows employers to pay only half of the student's salary.
Riipen FuturePath is reshaping how startups and small businesses accomplish their goals by providing flexible, cost-effective access to skilled, industry-ready student talent This program empowers founders and hiring managers to efficiently execute critical projects without the financial and operational burden of hiring full-time staff With partial wage subsidies and complete control over project scope and timelines, businesses can accelerate initiatives, optimize resources, and drive sustainable growth If you ’ re ready to scale your projects smarter and faster while staying within budget Riipen FuturePath is the strategic partner you ’ ve been looking for. Take the next step and unlock the potential of emerging talent today Take the first step to getting projects off your plate today Learn more by clicking on this link
Disclaimer: This article is based on publicly available information intended only for informational purposes. CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
ImageCourtesy:Canva
Breaking Barriers:
Caroline Codsi’s Vision for Gender-Equal Leadership in Canada
In Canada's pursuit of gender parity, Caroline Codsi, the founder and Chief Equity Officer of Women in Governance, is a revolutionary force Codsi has over 25 years of experience in senior executive positions and has devoted her life to promoting women in leadership positions and reducing the gender gap in Canadian corporate settings She has become one of the nation's most prominent advocates for inclusion and equity, thanks to her advocacy, creative programs, and visionary leadership
Early Life and Education
Codsi, born in Beirut, developed a strong passion for justice and equity during her formative years due to the Lebanese civil war After arriving in Paris at the age of 17, she graduated from Université Paris-Diderot with a diploma in Foreign Languages and Civilizations She eventually moved to Montreal, where she obtained the esteemed ICD D certification from McGill University's Institute of Corporate Directors and graduated with a degree in Human Resources from HEC Montréal Her global outlook and dedication to empowering women across cultures were shaped by this journey
Corporate Career and Leadership Journey
Codsi had a stellar career in executive leadership, talent management, and human resources before starting Women in Governance She gained firsthand knowledge of the obstacles women encounter in rising to high positions, having held vice president and senior vice president positions in large corporations She sat on more than 20 boards and committees, including the Montreal Museum of Fine Arts and the Québec Employer Council and is currently on the boards of two private companies, one in AI translation out of Toronto (Alexa Translations) and one in renewable energy out of Sydney, Australia (ARECOR) Strategic vision, sensitivity, and a relentless drive to establish inclusive environments where all voices are valued and recognized are key characteristics of Codsi's leadership style
Founding Women in Governance
Codsi established Women in Governance (La Gouvernance au Féminin) in 2010 to help women secure seats on boards and in decision-making processes The organization's goal is to reduce the gender gap through governance training, mentoring, campaigning, and high-profile gatherings with world leaders To honour companies dedicated to gender equity, Codsi introduced the first North American Parity Certification in 2017, with the support of McKinsey & Company This rigorous accreditation, backed by consulting partners such as Mercer and WTW, has impacted over 1,000,000 workers and set a new benchmark for workplace inclusion in both Canada and the United States
TM
Impact and Signature Programs
Programs run by Women in Governance are producing quantifiable results By assessing companies on representation, pay fairness, and inclusive policies, the Parity Certification promotes accountability and advancement In addition, the group provides governance training (in collaboration with IGOPP), extensive mentoring for women at the VP level, and significant conferences, events, and galas that bring together policymakers, business executives, and thought leaders
Among the notable speakers have been Tarana Burke, Justin Trudeau, and Hillary Clinton Codsi's efforts are helping Canadian organizations make progress on gender diversity and leadership by promoting discussion and providing practical resources TM
Awards and Recognition The Future of Gender Parity in Canada
Numerous honors, including the Top 100 Most Powerful Women in Canada, Top 100 Entrepreneurs Changing the World, Top 75 Canadian Immigrants, Top 10 Canadian Women on LinkedIn, Top 20 Diversity Figures in Quebec, Canada's Top 50 Women Over 50, and King Charles III Coronation Medal of Honour, have been bestowed upon Codsi in recognition of her leadership She received the United Nations Women's Committee Gender Equality Award, has been a two-time TEDx speaker, and was named to Canada's National Gender Equality Committee by Prime Minister Justin Trudeau She is a sought-after lecturer on corporate governance, leadership, and equity, and her work is frequently cited in both domestic and foreign media
Advocacy, Mentorship, and Global Perspective
Codsi is also an advocate beyond Canada She has collaborated with organizations like the Girl Scouts of the USA to advance pay equity and has addressed audiences around the world from Paris to New Delhi, from Dubai to Tokyo She now plans to expand Women in Governance’s Parity Certification™ to Europe and the MENA region Being a global citizen and multilingual, Codsi approaches her work with an intersectional perspective, acknowledging the additional challenges that women from marginalized communities confront In the pursuit of equality, she is dedicated to guiding the upcoming generation of female leaders and enlisting males as allies Numerous women have been motivated to seek leadership and board positions due to her initiatives, which have transformed the business environment in Canada
Codsi points out that, despite advancements, there is still more work to be done, as less than 10% of CEOs in Canada's top 500 companies are female She is still working to transform the system by promoting laws and procedures that promote absolute equality and participation through Women in Governance. Codsi envisions a time when businesses recognize the social and economic benefits of diverse teams and when women are fairly represented at all leadership levels Making gender parity a reality for Canadian companies rather than merely an ideal is her constant goal
Resilience, vision, and effect characterize Caroline Codsi's journey from war-torn Beirut to the vanguard of Canada's gender parity movement. She is tearing down barriers, igniting change, and creating a legacy of equity for future generations in her role as the founder and chief equity officer of Women in Governance. A more diverse, successful, and representative Canadian corporate community is still being shaped by her efforts.
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Disclaimer:This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions.
TheStory&Inspiration
By Wrk.com
Founded in 2019 in Montréal, Canada, by Mohannad ElBarachi (CEO) and David Li (COO), Wrk emerged from firsthand frustration El-Barachi had previously scaled SweetIQ, a digital marketing platform, only to recognize that automation solutions were still too costly, complex, and rigid His vision: make automation scalable, accessible, and human-centred. Thus, Wrk was built to tear down these barriers and redefine the way tasks can be automated.
From day one, founders believed automation shouldn’t just serve large enterprises, but also empower small and mid-sized businesses to streamline operations and grow efficiently
The Unique Journey& Model
Wrk set itself apart with its hybrid automation philosophy a blend of managed services such as AI, RPA, APIs, and human intelligence Rather than replacing humans, Wrk’s hybrid model brings them in when needed, ensuring nuance, flexibility, and quality that pure automation can’t always deliver
Wrk’s answer: a low-cost setup (starting around US $1,000), pay-as-you-go pricing, SOC 2 Type II, HIPAA and PIPEDA compliance, and a workflow-first approach that leverages both human and machine strengths while encouraging a knowledge-sharing culture among clients, developers, and Wrk’s own team.
Growth & Validation
By early 2022, Wrk had raised CAD $55 million(USD ≈ $43 million) across seed, Series A, and debt rounds The funding came from major backers like OMERS Ventures, White Star Capital, Desjardins Capital, Real Ventures, Silicon Valley Bank, and industry angels such as Sharon Rowlands and Michael Litt.
This strong backing not only validated Wrk’s approach but also enabled it to expand its global community of customers, employees, and partners, who continue to exchange insights and inspire new workflows
Wrk tackled multipleindustry pain pointshead-on:
Traditional automation is expensive, slow to implement, and technical
Pure RPA or integration platforms (iPaaS) often require deep technical know-how or are limited by public APIs
Maintaining quality during automation has often been a struggle
Mission & Values
Wrk’s mission is bold: “Make automation & AI incredibly easy to deploy ” They strive to boost efficiency, lower costs, and let humans focus on high-value work, while automation handles repetitive tasks
Cultural pillars include: Customerobsession-iterating based on feedback Transparencyandopenness-sharing challenges and results
As the largest third-party certification body for Canadian women entrepreneurs, we represent some of the most successful women-owned businesses, suppliers and innovators this country has to offer Our members include the top buyers of goods and services spanning across all sectors of Canada’s corporate and government organizations; buyers committed to the empowerment of Canadian women entrepreneurs through equitable access to their supply chains WBE Canada is committed to ensuring inclusive procurement succeeds in supply chains, driving innovation, social value and economic growth in communities all across Canada
"The 2024 WBE Conference was a huge success for Pomp & Sass. The community came out to support my small business in a big way. I sold many Turkish towels and expanded my network considerably. It was a wonderful experience and I'm looking forward to the next one! " -
Nicky Starrett, Pomp & Sass
As a connecting force between Canadian women-owned enterprises and this country’s private and public procurement, WBE Canada is dedicated to developing and evolving supplier diversity initiatives with our members At the same time, we deliver programs, tools and resources to help our certified WBEs scale their businesses to enable them to bid successfully on procurement opportunities Through engagement with our partners, we ensure holistic support for womenowned businesses across all industries, stages of growth and business needs
Never before has it been so important for Canada’s corporations and government organizations to embrace inclusive procurement in order to mitigate risk and create supply chain resiliency
Almost 99% of Canadian businesses are SMEs (small and mediumsized businesses) employing roughly65% of the private sector workforce This is Canada at work WBE Canada is committed to building strong, competitive communities through our leadership, providing valuable learning through access to the tools, resources, mentorship programsand partnerships needed to ensure womenowned businesses rightfully and gainfully help secure economic stability and growth within our regions and all across this country
“Our membership has strengthened our supplier diversity initiatives, enhanced our corporate social responsibility efforts, and given us a platform to champion the success of women entrepreneurs. We highly recommend corporate membership to any company looking to build an inclusive supply chain and create lasting economic impact.” - Celso
WBE Canada’s Supplier Diversity Days Cross-Canada Tour in 2025 defines our commitment to bringing Canadian womenowned businesses and corporate and government procurement together. In cities from Newfoundland to British Columbia, this year ’ s Supplier Diversity Days Tour resulted in strong human connections, facilitated productive networking and focused opportunity discovery, and created a truly Canadian immersive experience We are already working on our 2026 agenda and can’t wait to see you in your home province
WBE Canada’s National Conference is the premier event that brings together our communities of suppliers, buyers, advocates, and champions While the economic environment is challenging, our 2025 Conference under the theme “Focus Forward” is the time to come together, collaborate, innovate, and capitalize on opportunities to grow our organizations for a resilient and successful Canada Be part of this year ’ s event that promises to offer a wealth of opportunities for women-owned businesses and corporate leaders committed to inclusive procurement as we bring together diverse suppliers, corporate buyers, government representatives, and ecosystem partners from across Canada, creating an ideal environment for networking, collaboration, and growth.
“I had the honour of being part of WBE Canada’s 15th National Conference it was nothing short of amazing Being surrounded by so many incredible women entrepreneurs was beyond inspiring There’s something so powerful about women supporting women It’s where real change happens - Jody Steinhauer, Bargains Group, Kits for a Cause
From celebration to inspiring keynote speakers, to hot topic and in-depth panel discussions, workshops designed to expand your knowledge and create new strategies and goals, a Tradeshow presenting unparalleled opportunity to create new partnerships, meet prospective buyers and broadenconnections, to limitless networking opportunities, WBE Canada’s National Conference is not just an event it’s a catalyst for growth, empowerment, and economic inclusion within Canada’s supplier ecosystem It’s a must-attend for any woman entrepreneur looking to expand her reach and impact It is a must-attend for procurement leaders and buyers in our corporations and governments to discover the incredible and innovative women-owned businesses you need in your supply base It is a must-attend for those who want to meet Canada’s incredible women entrepreneurs and those dedicated to ensuring their destiny in helping grow and move Canada’s economy forward
“Having a booth at the Tradeshow made a huge difference for out business and basically kept the lights on. It was a huge risk because of the investment. Not only the sales at the conference but networking opened a lot of doors for us ” -
Nicky Starrett, Pomp & Sass
Join us in Toronto, November 11-13, 2025, for the 16th WBE Canada National Conference: “Focus Forward” as we come together to create opportunity and partnership in building economic stability and success in Canada. Join with us as we connect with women-owned, women-inspired, womensupported entrepreneurship, leadership and advocacy
Procurement Assistance Canada – Ontario Region
will be hosting an in-person Small and Medium Enterprise (SME) Procurement Fair on October 16, 2025 in partnership with the City of Vaughan and other stakeholders.
This one-day Doing Business with Government event provides a unique opportunity for SMEs to:
Connect with procurement representatives from various levels of government and industry organizations
Explore procurement systems and discover business opportunities
Learn about current and upcoming green procurement initiatives
Participate in B2G procurement meetings
Engage with government officials at the expo
Registration: Small and Medium Enterprise (SME) Procurement Fair
Le 16 octobre 2025, Soutien en approvisionnement Canada – Région de l’Ontario tiendra le Salon de l’approvisionnement pour les petites et moyennes entreprises (PME) en partenariat avec la ville de Vaughan (en anglais seulement) et d’autres intervenants.
Cette activité d’une journée dans le cadre de Faire affaire avec le gouvernement offre aux PME une occasion unique de :
Discuter avec des responsables de l’approvisionnement de divers ordres de gouvernement et de multiples organisations du secteur
Apprendre à connaître les systèmes d’approvisionnement et découvrir des occasions d’affaires
En apprendre davantage sur les initiatives actuelles et à venir en matière d’achats écologiques
Participer à des réunions sur l’approvisionnement avec des représentants du gouvernement.
S’entretenir avec des représentants du gouvernement
Enregistrement: Salon de l’approvisionnement pour les petites et moyennes entreprises
For Canadian organizations, the emergence of hybrid labour has drastically altered risk environments The "hybrid office" is now commonplace in Canadian corporate culture, with almost 60% of knowledge workers working remotely, according to Gartner This new standard increases the risk of insider threats, not only from irate workers but also from unintentional mistakes and inadequate device security According to a recent report by Deloitte, 73% of Canadian firms had at least one internal threat incident in the previous year The most common ones were supply chain hacks, data leaks, and misuse of privileged accounts.
Evolving Insider Threat inHybrid WorkModels
Advanced Data Protection for Threat Mitigation
BySkUddin
An average Canadian firm spends US$17.4 million a year on insider containment and response, demonstrating the enormous cost impact Oversight is made more difficult by the hybrid dynamic; remote workers who use personal devices, public Wi-Fi, or unmanaged channels outside of traditional perimeters are not adequately supervised or subject to security measures, which leaves room for mistakes and malicious activity.
Canadian businesses are stepping up enhanced data protection to handle these new threats One example of a technology is user and entity behaviour analytics (UEBA), which creates baseline behaviour for every worker and identifies deviations that could indicate malevolent activity While privilege management and multi-factor authentication (MFA) severely restrict access to essential assets, internal rules and government legislation are increasingly requiring data encryption both in transit and at rest
AI-enhanced user activity monitoring highlights questionable downloads, file transfers, or odd network access Partners in the supply chain are also subject to examination; product passports and validated digital credentials are emerging as best practices, guaranteeing authenticity and traceability across the supply chain. Automated incident response systems and routine cybersecurity audits complete defences, enabling businesses to respond quickly and limit harm as soon as an insider threat is identified
Building a Comprehensive Insider Risk Management Program
Experts advise implementing a comprehensive, multilayered insider risk management approach instead of relying solely on reactive security Essential actions include formal insider threat programs that cover prevention, detection, and remediation; risk assessments that concentrate on remote and hybrid scenarios; and remote access policies that outline safe connections and data handling When zero-trust architectures are used, all users and endpoints are regularly checked before being granted access to the system Additionally, "least privilege" standards limit access to data to that which employees require for their jobs
Crucially, all employees receive regular cybersecurity training, which takes into account the fact that 56% of internal events are the result of carelessness rather than malicious intent Companies are digitizing papers with tamper-proof credentials and establishing warnings for questionable activity at every stage, particularly with third-party partners who might inherit network access, as part of supply chain defence
The Supply Chain Security Imperative
In the hybrid era, supply chain risk has significantly increased Smaller Canadian suppliers and vendors are being targeted by threat actors more frequently as ports of entry to hack larger companies According to Canada's 2025 cybersecurity assessments, last year ' s supply chain vulnerabilities were mainly caused by IoT and cloud misconfigurations Digital credential solutions are increasingly required by federal organizations like the Treasury Board Secretariat and Shared Services Canada for real-time monitoring and verifiable document validity Companies are urged to audit security postures, do stringent risk assessments of supply chain partners, and demand adherence to Canadian data protection regulations As a result, everyone involved in the value chain from shippers to regulators has improved security, visibility, and authentication tools
The Road Forward: Culture, Technology, and Compliance
Canadian organizations need to cultivate a culture of trust, attentiveness, and data stewardship in the future While technologies like automated access management, AI-powered anomaly detection, and continuous monitoring are crucial, they must be used in conjunction with strong governance and current training Adaptive policies, cross-team collaboration, and investments in workforce skills and nextgeneration security platforms will be essential for success as half of mid-to-large Canadian businesses implement formal insider risk management programs by the end of 2025
Digital accountability and openness are equally crucial for supply chain health, as are often updated procedures for threat reduction and legal compliance. Organizations that engage proactively are better equipped to withstand changes in the risk environment.
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to stay updated on the latest business trends and developments. Your support is crucial to our mission
Disclaimer:This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
In 2025, Canada took serious action to get ready for the advent of quantum computing, which might undermine many current encryption standards A detailed roadmap to transition all federal sensitive data systems and non-classified IT infrastructure to postquantum cryptography by 2035 has been announced by the Canadian government Critical assets must be prioritized for modernization by 2031, and all federal departments must present detailed migration plans by April 2026.
Following NIST's postquantum recommendations and new international standards, the Canadian Centre for Cyber Security is spearheading the initiative in collaboration with Shared Services Canada and the Treasury Board Secretariat
National strategy has changed as a result of quantum computers' quick cracking of RSA and other public-key encryptions The strategy calls for extensive cryptographic audits that include everything from endpoint devices to cloud platforms, as well as awareness-raising initiatives to make sure all employees are aware of the urgency Threat actors are gathering encrypted data to exploit once quantum capabilities become available, according to experts who warn of "harvest now, decrypt later" attacks In order to stay ahead of changing threats, Canada's National Quantum Strategy also funds talent development, research, and a secure quantum communications network
Post-Quantum Algorithms & Crypto Agility
The quick development and application of quantum-resistant algorithms is the primary goal of Canadian policy. Departments are transitioning from legacy protocols to cryptographic agility, enabling systems to rapidly adapt to new algorithms as technology evolves by analyzing infrastructure to pinpoint vulnerabilities Collaboration between government, business, and academia is being facilitated via a national secure quantum network and research and development funds for crypto agility By participating in NIST's global standardization process, Canadian cybersecurity innovators are ensuring that the nation's public and private data remain secure and resilient even as quantum risk increases
Cloud Security: Securing the Digital Backbone
In 2025, Canadian businesses will continue to place a high premium on cloud security, particularly as decentralized operations, AI-powered apps, and remote labour become more commonplace Since over 85% of businesses now run their workloads on the cloud and more than half of all stored data is now categorized as sensitive, the attack surface has grown enormously The main entry points for attackers targeting Canadian cloud infrastructure include credential theft, unsecured APIs, and misconfigurations
The transition to zero-trust cloud models, ongoing monitoring, and encryption both in transit and at rest are highlighted by industry developments. AI is being increasingly incorporated into threat detection, enabling teams to automate repetitive security processes and promptly investigate and address cloud breaches Organizations are compelled to host sensitive data within Canadian borders and make investments in compliance tracking due to Canada's Digital Charter and evolving data sovereignty laws
Edge Security: Defending Distributed Frontiers
As businesses implement edge processors and IoT devices, protecting endpoints outside of the conventional cloud becomes essential By minimizing single points of failure and protecting locations where users generate and store data, edge security entails decentralized, on-device protection Edge gateways in smart cities and manufacturing offer immediate danger detection and response, while local processing reduces data exposure and cloud dependency
Managing security across thousands of devices running different operating systems, ensuring patches are applied regularly, and incorporating automated controls are the biggest obstacles To maintain uniform security standards, Canadian enterprises use cross-platform encryption, centralized monitoring, and unified rules. The necessity of regular software upgrades and resilient infrastructure is highlighted by recent high-profile zero-day vulnerabilities
Canadian Security Roadmap & The Path Forward
Canada's all-encompassing strategy for 2025 combines edge-first defence tactics, proactive cloud security adoption, and post-quantum migration National frameworks and public-private collaborations support cryptographic research, legislation, and fast response capabilities Digital skills, regulatory compliance, and a quantum-safe security architecture that safeguards all Canadians are the main focuses of upcoming national initiatives
To handle the changing threat landscape, Canadian companies are advised to invest in staff upskilling, enhance encryption, and closely monitor cloud and edge endpoints. Agile readiness is essential to preserving national resilience and business continuity as edge innovation and quantum computing grow.
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to stay updated on the latest business trends and developments. Your support is crucial to our mission.
Disclaimer:This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
In Canada, cybersecurity will undergo a sea change by the end of 2025 as artificial intelligence (AI) drives both persistent attacks and creative responses According to the Canadian Centre for Cyber Security's most recent National Cyber Threat Assessment, AI technologies increase cyber risk since hackers use sophisticated deepfakes, AI-generated spear phishing, and automated malware to compromise even the most prestigious companies To automate reconnaissance, create convincing spoof emails, and establish persistence within Canadian networks, nation-state actors have adopted artificial intelligence
Artificial intelligence is increasingly influencing both sides of Canada's cybersecurity conflict AI gives hackers the ability to launch faster, more flexible attacks, but it also offers defenders tools for realtime response, automated threat identification, and predictive analytics In this high-stakes digital arms race, Canada must keep one step ahead of the competition This article discusses in detail the threats and possible defences to overcome hurdles.
Thanks to cloud-based AI systems and IoT devices, the cyber danger surface is growing more quickly than ever Threat actors use machine-driven attacks that adjust in real time to defensive strategies to target AI laboratories and vital infrastructure as more data shifts to the cloud Automated techniques are increasingly being used to exploit supply chain vulnerabilities, and attacks are now starting days after software defects are made public. The truth for Canadian companies is unmistakable: in the ongoing cyber arms race, AI is both the threat and the solution
AI-Enhanced Defences and Zero Trust Architecture
Conversely, Canadian companies are adopting AI-driven detection, automation, and Zero Trust Architecture (ZTA) in response to AI-powered threats To eliminate blind spots in conventional perimeter security, zero trust involves treating every device, user, and network connection as potentially hostile With strong identity management and centralized access controls at its heart, ZTA adoption is being propelled from research labs to government agencies by proofs of concept spearheaded by Shared Services Canada in collaboration with the National Research Council.
Advanced Managed Detection and Response (MDR) systems are now powered by AI, which analyzes data flows in real time and flags irregularities that could point to a breach AI is used by security teams to identify system configuration errors and automate containment actions before harm is done When used in conjunction with ZTA, these solutions reduce the time-toresponse from hours to seconds by enhancing visibility, automating risk mitigation, and guaranteeing continuous authentication
AI-Powered Attacks: Deepfakes & Ransomware
In Canada, AI-powered cyberattacks are becoming more frequent, especially ransomware and deepfakes Targeting politicians and businessmen, deepfake audio and video produced by sophisticated AI algorithms erode credibility and cause uncertainty. Between 2023 and 2025, the number of deepfakes in Canada increased by over 500%, and this year, there were up to 8 million phony media items in circulation worldwide
Ransomware is still " a matter of when, not if," particularly in vital industries like energy and healthcare. Automated malware tools look for vulnerabilities in the system and use machine learning to evade detection. Attackers swiftly encrypt data, elevate privilege, or threaten victims with AI-generated threats; some even use phony photos and voices to coerce payment. To lower risk and recovery costs, Canadian firms must invest in AI-based defence and fast threat intelligence.
The Shift to Zero Trust: Strategy and Outcomes
Zero Trust Architecture (ZTA) is being prioritized by Canadian companies and government organizations as an integrated cybersecurity approach rather than as a product, as attackers grow in size ZTA limits the explosion radius of incidents by preventing lateral movement, enforcing granular access controls, and assuming breach Static perimeter defences have become outdated due to the increasing growth of remote and hybrid work; ZTA is now considered necessary for resilience and productivity that can be accessed from anywhere
The Canadian Cybersecurity Talent Gap and Future Outlook
Talent is a significant obstacle to Canada's cyber resilience Businesses are at more risk due to the estimated 10,000–25,000 cybersecurity specialist shortage in the country, according to the State of Cybersecurity Canada 2025 report As attacks become more automated and complicated, upskilling, mid-career transitions, and investment in AI-driven security training are essential remedies
AI will continue to play a bigger role in influencing assaults and defences in the future, thus Canadian businesses need to foster a culture of proactive security, ongoing adaptation, and wise technology investment Canada's cyber future in the AI era will depend on openness, adherence to regulations, and cooperation between the public and commercial sectors
In addition to providing protection against sophisticated threats, Canadian SMEs are realizing that Zero Trust promotes compliance, operational effectiveness, and business continuity. With identitycentric and constantly monitored access controls, the financial industry is at the forefront, particularly with regard to digital banks and payment platforms. Security experts advise multilayer endpoint protection, continuous risk assessment, and AI-enabled monitoring to identify insider threats and take immediate action.
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge. Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to stay updated on the latest business trends and developments Your support is crucial to our mission
Disclaimer: This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
In Canada, social commerce direct online shopping through sites like Facebook, Instagram, TikTok, and Pinterest is growing rapidly By 2025, social commerce is expected to grow three times faster than conventional e-commerce Currently, more than 55% of Canadian retailers sell their goods online, with 95% utilizing Facebook and almost as many using Instagram and TikTok
Driven by in-app transactions and visual product discovery, the Canadian market is expected to triple by 2030, reaching US$8 47 billion in 2025 Because platforms enable instantaneous purchases, Canadians increasingly anticipate having fast access to the things they see in their social media feeds, which expedites the purchasing process
Influencer Partnerships: Marketing’s New Powerhouse
Canadian social commerce is shaped by influencer marketing, which increases sales and fosters trust By 2025, Canada's influencer business is expected to reach $650 million, with 71% of consumers more likely to make purchases based on social media suggestions For specialized marketing targeted at specific demographics, geographic areas, and hobbies, brands are investing in both macro and micro-influencers.
Influencers leverage user-generated content, livestream shopping, and interactive video to increase product visibility, enhance authenticity, and encourage peer-to-peer interaction As the industry evolves, Canadian businesses are prioritizing genuine creator-brand partnerships over superficial sponsorships, recognizing the importance of trust and transparency in competitive social environments
Hyper-Personalized Digital Experiences
With 71% of customers expecting retailers to anticipate their wants, AI and big data are driving personalization in Canadian social commerce To provide personalized recommendations, exclusive deals, and real-time content across numerous channels, retailers examine browsing patterns and past purchases AI-powered CRM solutions improve conversion rates and client loyalty by segmenting users and automating campaigns according to their interests
To engage over 16 million consumers with personalized bargains and book recommendations, major stores such as Indigo Books and Loblaws use intelligent product recommendations and customized incentive programs Plug-and-play AI solutions are being used by even smaller organizations for customized notifications, dynamic pricing, and tailored communications Higher average basket values and more interesting shopping experiences are the outcomes.
Live Shopping, Community & Social Proof
Live shopping events provide Canadian influencers and businesses with the chance to answer questions, show off products in real time, and build anticipation for special offers Before making a purchase, consumers rely on community approval, which is added by peer evaluations, comments, and shares
To provide seamless and engaging experiences, Shopify's collaborations with TikTok and Instagram are incorporating live video shopping, group purchasing, and realtime customer care. These attributes appeal to the 31.7 million social media users in Canada, who make up 79.4% of the population and value community discovery, authenticity, and immediate involvement.
The Road Ahead: Regulation, Innovation, and Trust
The rapidly expanding social commerce industry in Canada is confronted with new privacy, compliance, and competition issues Fairness and consumer protection are promoted by recent changes to the Competition Act, which encourage businesses to increase openness and utilize data responsibly To preserve customer trust and spur differentiation, anticipate increased investment in AI, AR, and fraud protection technology As Canadians want ease, realtime interaction, and highly customized shopping, social commerce will only grow more intense The next retail revolution in Canada will be driven by companies that make early investments in genuine influencer collaborations and smooth social-to-store interactions.
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to stay updated on the latest business trends and developments Your support is crucial to our mission
Disclaimer:This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
In an exclusive interview with CanadianSME Small Business Magazine, Abhishek Sinha, Partner at EY Canada and leader of the Technology Strategy practices for Financial Services, sheds light on the transformative potential of open banking for small and medium-sized businesses (SMBs) With over a decade of experience in technology and innovation management, Abhishek discusses the key trends shaping open banking in Canada, the challenges SMBs face, and the steps financial service providers can take to build trust with their clients
InterviewBySkUddin
From enhancing operational efficiency to unlocking personalized financial solutions, Abhishek’s insights reveal how open banking can drive growth and create new opportunities for Canadian SMBs His vision for the future of financial services underscores the need for stronger regulations, innovation, and ecosystem collaboration to foster adoption and ensure lasting success for SMBs in the evolving digital economy.
HowSMBsCan EmbraceOpen Bankingin Canada
Abhishek leads the EY Technology Strategy practices for Financial Services, including strategy development, portfolio management, agile transformation programs, digital transformation, and innovation management.
He works with organizations as they undertake their transformation journeys from DevOps and agile adoption to re-architecting their operations and technology to embracing a culture of innovation and new business models
In addition, he leads the national EY blockchain practices across the consumer, supply chain, health care, financial services, energy, and public sectors as well as the development of EY public financial management platform globally.
Abhishek earned an MPIB in Finance from the Indian Institute of Foreign Trade, a Project Management Professional certification from the Project Management Institute, and a bachelor’s degree in Management Science and Finance from the University of Lucknow, India
How Abhishek is building a better working world
“I am building a better working world by helping to build customer advocacy based business models that create a competitive advantage for clients
Your leadership at EY Canada has focused on technology transformation within financial services. What are the most significant trends you’re seeing among SMBs regarding their adoption of open banking, and how do these trends differ from those in personal banking?
SMBs
For small and medium-sized businesses, open banking creates real financial advantages, which translates into clear value for their day-to-day operations At its core, it gives SMBs more efficient tools to manage cash flow, strengthen liquidity, and accelerate growth Trust is key, once businesses know their data is secure, used only with consent, and tied to better outcomes, they are eager to take advantage of what open banking makes possible
The benefits are already coming into focus Optimized bill payments make managing expenses simpler, faster account funding keeps businesses moving, and seamless money transfers within Canada reduce friction For those with international reach, real-time remittances and streamlined cross-border payments help cut delays and costs These improvements allow businesses to focus less on administrative burdens and more on expanding their operations
SMBs see open banking as a driver of efficiency and growth. Because it delivers those outcomes, open banking is quickly becoming a cornerstone of how Canadian businesses think about their financial future
Personal Banking
In personal banking, open banking is gaining traction because it helps consumers feel more in control of their financial lives Security, data control, and trust are the top priorities, and people want services that keep their information safe while delivering real convenience Canadians are already showing strong demand; an estimated nine million are connecting their accounts through third-party tools, and regulated open banking will make that experience more secure and reliable The real draw for consumers is simplicity and personalization They want faster bill payments, easier transfers, and tools that make everyday finances less stressful At the same time, personalized services like tailored alerts or proactive insights give people a sense that their bank truly understands them When these improvements are delivered with security and privacy at the core, consumers are eager to participate For individuals, open banking is about having safer, smarter, and more streamlined ways to manage money
The latest EY Canada Open Banking Survey highlights the importance of security, data control, and trust for Canadian consumers and SMBs. What concrete steps can financial service providers take to overcome these barriers and build trust with their SMB clients?
Building trust with SMBs in open banking starts with clarity, control, and accountability Businesses are more willing to share data when they see exactly how it will be used and shared and when safeguards are in place to protect the data That means financial service providers need to go beyond broad assurances and provide practical tools that make trust tangible The first step is giving SMBs clear, simple consent mechanisms, which are tools that allow them to see what data they are sharing, why it is being shared, and with whom Consent should be precise and transparent, so businesses always feel in control Alongside that, providers should make the purpose of data use transparent to SMBs, showing them how sharing data benefits SMBs in a myriad of ways, with improved offerings, including faster payments, easier access to credit, or improved financial products
Strong security standards are critical, but they must be paired with accountability. If something goes wrong, SMBs need a straightforward redress process so they know they are protected against misuse or bad actors. Finally, aligning with consistent technical and regulatory standards across the ecosystem will give businesses confidence that protections are not just promises but are embedded in the system. When providers deliver these safeguards, SMBs see open banking as a great opportunity.
Open Banking
Personalization and simplification were identified as key value drivers in your research. How can technology and innovation help SMBs achieve more tailored financial solutions, and what role does open banking play in this journey?
Personalization and simplification are powerful levers for SMBs, and open banking makes both possible by unlocking data-driven innovation When financial information from banking, tax, and payroll systems can be securely consolidated, it removes friction from everyday processes and gives businesses a clearer picture of their financial health This enables providers to deliver tailored solutions such as optimizing cash flow, reminders to manage payables, and insights that help businesses plan with greater confidence One of the most practical benefits is access to credit By analyzing real-time cash flow data, lenders can extend loans that better reflect the true performance of a business That creates more predictable service offerings and helps SMBs secure the capital they need to grow
Technology also enhances core functions such as bill payments, domestic transfers, and customer service, making them faster and more reliable Open banking can be a catalyst for innovation, fostering competition and giving providers the tools to design solutions that put SMBs first. As adoption grows, the outcome will be financial services that are more seamless, responsive, and closely aligned with day-to-day business needs By turning data into actionable insights, open banking has the potential to transform routine transactions into opportunities for growth and resilience
Regulation, industry-wide standards, and ecosystem collaboration are all seen as essential for evolving Canada’s open banking landscape. From your perspective, what is needed to accelerate meaningful adoption among SMBs in Canada?
Accelerating the adoption of open banking among SMBs in Canada rests on creating a trusted framework that combines security, data control, and clear rules SMBs want certainty that their information will be used only for its intended purpose, that they can revoke access whenever necessary, and that strong protections safeguard against identity theft and misuse To facilitate this process, Canada needs strong regulations that establish common standards and clear rules for data sharing Creating a structured ecosystem that includes accreditation for participants will help ensure that all parties involved are trustworthy By addressing these areas, we can significantly enhance the adoption of open banking among SMBs in Canada
FinTechs are ready to bui i i for SMBs, from smarter l seamless cash-flow tool environment that accele development of a nation establishes liability rule technical standards will With those elements in p providers can scale solu confidently, giving SMBs predictability they need open banking.
To conclude, what advice wou medium-sized business leade banking’s opportunities and c ahead?
SMB leaders can navigate open banking to make their businesses more competitive by focusing on education, evaluation, and participation Education comes first, understanding how open banking works, what protections are in place, and how new services can strengthen cash flow and growth Many financial institutions are already providing programs to help businesses get up to speed With more providers entering the market, SMBs should assess which partners integrate well with their existing systems and simplify their financial operations Solutions that reduce friction, such as those that consolidate data across banking, payroll, and tax, or that streamline payments, or offer insights for better decision-making, allow SMBs to use open banking to improve their business operations By choosing providers that simplify the business of doing business, SMB leaders can turn open banking into a competitive advantage and position themselves for long-term success
Disclaimer:The views and opinions expressed in this interview are those of the guest and do not necessarily reflect the official policy or position of CanadianSME Small Business Magazine This content is provided for informational purposes only and should not be considered business advice
ImageCourtesy:Canva
In 2025, automation and artificial intelligence (AI) have moved from being innovative to being essential for small and medium-sized enterprises (SMBs) in Canada 71% of Canadian SMBs currently utilize AI or generative AI technologies to increase efficiency, with 90% of digital-native enterprises using these tools, according to Microsoft's annual SMB report Typical uses include automated marketing campaigns, dynamic pricing algorithms, and chatbots driven by AI for customer support By streamlining processes such as content production and document translation, generative AI enables firms to reduce repetitive effort and maintain competitiveness
With a firm reliance on AI chatbots and automated CRM systems, microbusinesses prioritize client acquisition and expense minimization. To address labour constraints, mid-sized businesses use AI to improve cybersecurity and hire more intelligently by automating certain aspects of talent acquisition Interestingly, 86% of decision-makers say they have had a positive experience with AI, and 75% intend to boost their investments in AI this year 60% of SMBs currently use formal AI plans, demonstrating the value of AI in long-term, structured operations
From Customer Service to Productivity: AI’s Real Impact
With tangible benefits, Canadian SMBs are integrating AI deeply into their company operations Over 70% indicate increased operational efficiency and productivity Most client questions are answered by AI-powered chatbots around the clock, increasing customer happiness and freeing up employees to work on more difficult projects. For both small and large organizations, tools like Toronto's Ada offer configurable automation for customer support Smarter inventory and sales tactics are informed by predictive analytics, while dynamic pricing engines rapidly adjust to changing market conditions
AIandAutomation forSmallBusinesses:
The New Competitive Minimum
ByMaheenBari
For organizations with limited resources, AIbased automation is also optimizing workflows, simplifying document management, and expediting the hiring process Companies stress that the need for policy development and upskilling increases as AI develops To ensure efficiency and ethical alignment, 58% have put internal procedures in place to govern the responsible use of AI.
Cloud Adoption & Cybersecurity in Canadian SMBs
The adoption of cloud platforms is becoming commonplace due to their scalability and agility. For Canadian SMBs, serverless computing in the cloud can result in up to four times the productivity gains and lower IT overhead Remote-friendly and flexible systems enable companies to expand while controlling expenses and maintaining compliance
However, there are new risks that come with digital transformation Since 2020, the number of ransomware attacks that target SMBs has climbed by 300%, and breaches now typically cost over $100,000 AI is now essential to contemporary cybersecurity because it protects companies from rapidly changing threats through automated incident response, real-time threat detection, and predictive analytics AI-powered behavioural analytics identify troubling trends before breaches happen, and integrated compliance tools reduce the amount of work required to comply with regulations.
The need for enterprise-grade solutions scaled for small businesses is urgent, as nearly 73% of Canadian small businesses have suffered a cyber event, and over 85% have experienced successful cyberattacks in the previous year Protecting data assets and ensuring business continuity requires a multilayered security architecture that includes firewalls, MDR (Managed Detection and Response), and AI-powered monitoring
Best Practices: Trust, Privacy, and the Path Forward
Adopting cloud and AI responsibly for SMBs requires strong privacy and security protocols Transparency in data use, data minimization, and privacy-by-design are mandated by new Canadian laws and international standards (such as PIPEDA and GDPR) These days, any technology plan must include encryption, frequent risk assessments, and user training
For SMBs without internal experience, proactive engagement with managed security providers provides real-time analytics, ongoing monitoring, and expertled incident response In addition to providing legal protection, internal governance guidelines and regulatory compliance frameworks are essential for fostering consumer trust
The Future in View
With an emphasis on organizational culture changes and talent development, digital-native SMBs are expected to accelerate adoption even more in the future Canadian small businesses can safeguard their assets while promoting innovation and expansion by partnering with secure providers, investing in AIpowered solutions, and maintaining constant attention
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to stay updated on the latest business trends and developments Your support is crucial to our mission
Disclaimer:This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
In an exclusive interview with CanadianSME Small Business Magazine, John Edward McGraw, a multicultural workplace expert and founder of Hiyaku Coaching, shares his valuable insights on how Canadian businesses can build more inclusive and high-performing teams With years of experience in intercultural communication, John helps organizations integrate international talent and reduce culturebased miscommunication In this conversation, he discusses the importance of understanding Canadian workplace values through frameworks like SHAPE, SPEAK, and LEAP, and how leaders can address cultural misunderstandings to foster a more collaborative environment.
InterviewByMaheenBari
John emphasizes that true inclusion begins with curiosity and humility and offers actionable advice for businesses seeking to navigate cultural differences and create a workplace where everyone can thrive
John Edward McGraw is a multicultural workplace expert, inclusive communication specialist, and Human Connection Speaker. He is the founder of Hiyaku Coaching, an intercultural communication consultancy that helps Canadian organizations integrate international talent and reduce culturebased miscommunication After fifteen years of teaching in Japan and Canada, John learned that speaking the same language does not guarantee shared meaning He equips leaders and teams with simple tools that name Canadian norms out loud so everyone can succeed
John holds an ICF coaching credential and has partnered with JVS Toronto, the Workplace & Immigrant Network in Waterloo, and Simcoe County Economic Development to strengthen cultural fluency and retention. He is known for three practical frameworks: SHAPE for Canadian workplace values, SPEAK for clear, inclusive communication, and LEAP for navigating unfamiliar situations with curiosity and insight Toronto-based @JohnEdwardMcGraw
Building Bridges: CanadianNorms forDiverseTeams
JohnEdwardMcGraw FounderofHiyakuCoaching
You often reference the SHAPE framework— Sociability, Harmony, Acceptance, Privacy, Efficiency—as core Canadian workplace values. Which value do newcomers most often misinterpret, and how can leaders address this early on?
Privacy is the SHAPE value most often misinterpreted by newcomers In Canadian workplaces, there’s a clear separation between personal and professional life While many newcomers come from cultures where deeper personal connections are built quickly and workplace relationships naturally extend beyond the office, Canadians often take more time to build trust. As a result, newcomers may find Canadians distant, while Canadians might misread openness as intrusive
Leaders can address this early through onboarding by explicitly discussing boundaries: what’s considered appropriate to share or ask in a Canadian context It’s helpful to normalize the pace at which relationships develop and explain that while friendliness is common, close personal bonds often take time Creating structured social opportunities, like coffee chats or team lunches, within accepted norms can ease the transition and model how socializing happens at work
Equally important is coaching teams to interpret cross-cultural behaviours with curiosity, not judgment. When leaders frame these differences as part of building an inclusive environment, they reduce misunderstandings and foster stronger connections across cultures.
Even fluent English speakers can struggle in Canadian workplaces. What have you found to be the most persistent culture-based misunderstandings, and how do your practical tools (SHAPE, SPEAK, LEAP) help close this gap?
Cultural fluency is different from linguistic fluency Even native English speakers can struggle when working in a different cultural context In Canadian workplaces, common stumbling blocks include how direct communication should be, when it’s appropriate to speak in meetings, and how feedback is given and interpreted One example is hedging softening criticism which can confuse those from more direct cultures or newer team members unfamiliar with these cues
ImageCourtesy:HiyakuCoaching
This is where the SPEAK and LEAP frameworks help SPEAK supports inclusive communication: Simplify, Pause and listen actively, Enunciate and pace your speech, Ask and clarify, and Keep respect at the centre These practices help avoid idioms, reduce misunderstandings, and foster clarity without losing empathy LEAP provides the mindset: Let go of assumptions, Engage with curiosity, Assess possibilities, and Perform with insight LEAP is critical when team members react in ways we don’t expect
Leaders can reinforce clarity by asking gentle check-ins like: “What’s your main takeaway from this conversation?” If the message wasn’t received as intended, it opens a chance to reframe Teams that use these tools become more attuned to cultural nuance, which prevents miscommunication and builds psychological safety regardless of language fluency.
Workplace
Unwritten rules are a source of confusion for many international hires. What are some essential norms managers should make explicit from the very first day? Can you share an example where naming a norm transformed an onboarding experience?
“Common sense ” isn’t actually common it’s culture-based Many workplace norms Canadians take for granted, such as speaking up in meetings or asking for help, may be unfamiliar or even feel inappropriate to international hires
From day one, managers should explicitly name key expectations such as when and how to ask questions, whether its OK to say “I don’t know,” and how meetings flow (turn-taking, action items, and disagreement etiquette)
I’ve worked with international hires from cultures with strong hierarchical norms, where junior employees avoid speaking unless invited In Canadian companies, this silence was misread as disengagement But once leaders named the norm, “We expect you to share your ideas and questions proactively,” new hires began to adjust It didn’t happen overnight, but it unlocked confidence and helped them integrate more successfully
Treat cultural onboarding like tech onboarding: Don’t assume people will “just pick it up ” Explain expectations clearly, especially when they’re invisible Doing so prevents miscommunication, reduces turnover, and helps diverse talent thrive
In your experience, what are the simplest things small and mid-sized businesses can do this week—especially in their team communications and feedback—to avoid costly culture-driven misreads?
Small actions can prevent big misunderstandings For small and mid-sized businesses, even modest shifts in communication can dramatically improve clarity and inclusion
Start meetings with a simple “clarity check” question: “Are there any terms or ideas we should clarify before moving forward?” This invites dialogue early and reduces the risk of confusion After meetings, follow up with clear written summaries This helps everyone, especially those processing English as an additional language, to stay aligned on expectations
Foster a culture where questions are welcomed, not judged Replace blame-laden phrases like “Why didn’t you understand?” with “What do you need to move forward?” This creates psychological safety and encourages proactive communication
Also, normalize pauses In some cultures, thinking before responding is respectful. But in fast-paced Canadian workplaces, silence is often filled too quickly. The SPEAK framework reminds us to pause and listen actively Let people process without rushing
Finally, create a company-specific onboarding glossary or communication cheat sheet Define expectations and common workplace terms These small steps asking for clarity, encouraging questions, providing written support, and using SPEAK signal that everyone belongs And they cost next to nothing
You have coached and trained countless newcomers and organizations. What final piece of advice would you offer to leaders and teams who want to build more inclusive, highperforming workplaces in Canada?
Inclusion doesn’t start with a policy It starts with curiosity and humility The most effective leaders Ive worked with regularly ask themselves, “What assumptions am I making right now?” or “What might I be missing?” We all make assumptions because it’s part of being human But unchecked cultural assumptions lead to preventable misunderstandings and lost potential
Real inclusion isn’t just about celebrating surface-level culture through potlucks or festivals. Its about unlocking the deeper value that diverse employees bring: new ways of thinking, problem-solving, collaborating, and innovating When people feel safe to contribute their ideas and experiences instead of just “fitting in,” they elevate the entire organization
Many newcomers feel pressure to stay quiet and conform But when leaders create space for people to bring their full selves, they don’t just participate They lead, innovate, and drive performance Inclusion isn’t about lowering standards; it’s about unlocking exponential potential
So my challenge to leaders is: become bridge builders When you create a culture that embraces difference below the surface, you gain more than diversity You gain insight, loyalty, reputation, and a competitive edge That’s the true power of inclusion.
Disclaimer:The views and opinions expressed in this interview are those of the guest and do not necessarily reflect the official policy or position of CanadianSME Small Business Magazine This content is provided for informational purposes only and should not be considered business advice
In the coming years, augmented reality (AR) and spatial technology will be more than merely immersive technologies; they will be potent instruments promoting sustainability From AR-enabled supply chain visualization that streamlines operations and lowers emissions to virtual product try-ons that minimize returns and waste, Canadian manufacturers and retailers are fusing innovation with environmental responsibility AR is demonstrating that immersive experiences can also be environmentally friendly by substituting digital twins for actual prototypes, educating eco-conscious consumers through interactive learning, and facilitating more efficient use of resources
By the end of 2025, Canada's augmented reality (AR) and spatial computing industries will be booming and completely changing how consumers and businesses interact, communicate, and shop To improve collaboration, remote services, and user experience, Canadian entrepreneurs and universities are investing in immersive technologies like AR, VR, and 3D spatial mapping, with Toronto, Vancouver, and Montreal setting the standard While healthcare professionals utilize spatial computing for advanced diagnostics and patient simulations, retailers use augmented reality (AR) to give true-toscale product try-ons, minimizing returns and increasing customer loyalty
Change in the Education Sector Witnessed
Colleges like Mohawk College have established interactive digital centers to train corporations and students in EON-XR technology for practical collaboration, demonstrating how education is also undergoing change Canada is a hub for spatial innovation, driven by the gaming sector, which is fueled by AR and VR applications and fosters wider market acceptance Canadian augmented reality (AR) is solidifying its position as a mainstream technology, transforming every facet of daily life, from shopping to remote work and beyond, with a projected market value of USD 2 2 billion by 2033 and yearly growth of 25%
Real-World Spatial Computing in Canadian Industry
Spatial computing is being adopted by Canadian businesses to boost productivity and creativity in the fields of design, manufacturing, retail, and healthcare Architects employ spatial mapping to create immersive building walkthroughs, manufacturers use 3D visualization for precision engineering and prototyping, and advanced AR overlays enable workers to carry out intricate repairs with digital direction While healthcare organizations build digital twins to maximize patient flow and enhance results, retailers such as IKEA Canada employ augmented reality apps to see furnishings in consumers ' homes
The use of edge computing and miniature spatial sensors allows for contextual support and real-time engagement, extending the use of spatial computing to smart factories and self-navigating vehicles Spatial computing platforms are providing quicker, more responsive experiences as 5G and AI come together, fusing the digital and real worlds for flexible training and decision-making
Sustainability & Green Tech: Leading Canada’s Clean Energy Transition
One of the main themes of Canadian technology leadership is sustainability A significant milestone is reached in 2025 when Canada approves the first large-scale green hydrogen and ammonia factory in North America, located in Point Tupper, Nova Scotia, and fueled by solar and wind power With the help of the $1 5 billion federal Clean Fuels Fund and widespread provincial support, projects like EverWind Fuels and First Hydrogen are creating green hydrogen for export and zero-emission vehicles To decarbonize heavy industry, transportation, and steel production, Alberta and British Columbia are expanding their hydrogen strategy, transforming Canada's abundant renewable energy sources into economic engines
With the establishment of jobs and shared ownership models, the hydrogen industry is also providing opportunities for Indigenous people. With more than 80 lowcarbon hydrogen projects underway, the country aims to reduce greenhouse gas emissions by 45–50% below 2005 levels by 2035. The advantage of Canada is its wealth of solar, wind, and hydroelectric resources, which put the nation in a unique position to lead the world in green energy innovation.
AI-Assisted Climate Solutions and Green Infrastructure
Canada's decarbonization and climate resilience efforts are being swiftly advanced by AI Local developments include Scale AI, which uses predictive analytics to eliminate supply chain waste, and BrainBox AI, which optimizes real-time building energy use to reduce emissions AI is being used by Canadian academics to improve efficiency and reduce carbon footprints in resource management, precision agriculture, and climate risk models
The $1B+ Clean Growth Hub and Critical Minerals Strategy, which is a partnership between the government and business, encourages investment in clean technology, renewable energy projects, and green infrastructure Federal plans aim to build hydrogen refuelling stations and install 34,500 more EV chargers by 2026 as part of investments to support a net-zero economy When combined, these initiatives strengthen public-private partnerships, encourage grassroots innovation, and guarantee that Canada's communities and industries maintain their competitiveness while lessening their impact on the climate
The Road Ahead: Canada’s Global Impact
By combining immersive spatial computing with strong environmental initiatives, Canada's technology ecosystem is setting the standard for global advancement as 2025 draws to a conclusion While green hydrogen and AIpowered climate tech serve as the foundation for environmental initiatives, AR, VR, and 3D mapping revolutionize the way Canadians work and learn To accomplish aggressive climate objectives and promote widespread adoption of clean technologies, investments in innovation, public education, and supportive policies will be essential.
Canada is positioned as a global leader in climate action and digital transformation thanks to its comprehensive approach, which combines technology with environmental stewardship, inclusion, and Indigenous participation Businesses and governments face the challenge of accelerating training and partnerships to fully reap the social and economic benefits of these revolutionary changes
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to stay updated on the latest business trends and developments. Your support is crucial to our mission.
Disclaimer:This article is based on publicly available information intended only for informational purposes. CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
Real-TimeNation HowEdgeComputingis
AcceleratingCanada’sDigitalLeap
BySkUddin
Edge computing is becoming a vital accelerator for real-time data processing and decision-making as Canada forges ahead into the digital frontier in 2025 Businesses can avoid the latency and bandwidth limitations that come with centralized cloud architectures by moving computing and storage closer to the data's source, whether that be on devices, gateways, or network edges By 2025, it is anticipated that over 75% of enterprise-generated data will be processed at the edge, up from just 10% in previous years, indicating a significant change in computing strategy
The 5G edge computing industry in Canada is expected to increase at an astounding 47% CAGR from its estimated USD 169 million in 2024 to USD 1.8 billion by 2030. In the meantime, it is anticipated that the country's whole edge computing industry, which includes hardware, software, and services, will more than quadruple from 2024 to 2033 (USD 626 million) With associated terminal markets expected to increase at a compound annual growth rate (CAGR) of over 52%, 5G-IoT integration is driving smart deployments on the IoT front and setting up Canada for hyperconnected communities and sectors
As one of the fastest-growing edge markets in North America and with strong tech adoption trends, the country stands to become a global leader in edge-enabled innovation propelling advances across industry, society, and public services From manufacturing floors enabled by predictive maintenance to healthcare systems monitoring patients in real-time and smart city infrastructures optimizing traffic and public services, edge-powered 5G/IoT offers tangible, high-impact use cases In manufacturing, Industrial IoT (IIoT) systems can reduce unexpected machine downtime by up to 70% and slash maintenance costs by as much as 30% thanks to localized real-time insights In this article, we will provide an expanded overview.
Edge Computing: Canada’s Move to Real-Time Data
By enabling local data processing at unprecedented speeds, edge computing is transforming Canadian businesses in 2025 Edge computing reduces latency and maintains operations even in remote or difficult situations, which is crucial given the enormous surge in real-time analytics requirements across industries like manufacturing, healthcare, and smart cities Innovation is booming in Montreal and Toronto, where smart city initiatives use edge nodes to run localized AI models, streamline public services, and manage real-time traffic data
Edge gateways are being quickly implemented in Canadian manufacturing to address downtime, improve data privacy by keeping sensitive information local, and provide immediate quality control on assembly lines and predictive equipment maintenance Experts predict that by the end of 2025, 75% of enterprise data will be processed at the edge This increase is fueled by the growing number of IoT sensors and the urgent need for reliable, actionable insights locally.
How 5G & IoT Are Accelerating Edge Adoption
Every major city in Canada is experiencing a surge in edge computing due to the introduction of 5G Real-time applications, such as automatic checkout, smart traffic, and remote diagnostics, can operate without interruptions thanks to ultra-fast mobile broadband and ultra-reliable low-latency communications By 2025, Canadian IT and telecom companies will have deployed 5G throughout large cities, enabling next-generation linked gadgets
By the end of the year, Canada is expected to have deployed over 30 billion IoT devices globally, and local adoption is booming in precision agriculture, energy, and logistics as 5G coverage reaches 90% of metropolitan areas IoT sensors gather data on everything from environmental conditions to equipment health, enabling edge predictive analytics and real-time response While edge data-powered remote monitoring devices in healthcare are revolutionizing patient care across provinces, 5G-enabled IoT is reducing delays and enhancing safety in transportation
Leading the edge revolution is Canadian manufacturing To detect flaws, optimize scheduling, and safely send only condensed data to the cloud, factories are using edge-based industrial gateways This saves bandwidth and lowers expenses The OptixEdge rollout by Rockwell Automation is a prime example of how companies may maintain production lines with local processing without interruption
Healthcare benefits greatly from edge and 5G: AIdriven diagnostic imaging, telehealth consultations, and remote patient monitoring are all made possible by real-time processing, with data privacy protected locally rather than on centralized cloud servers AI-enabled edge nodes in Montreal help clinics and paramedics by rapidly assessing patient vitals and maintaining data sovereignty
Edge platforms are used in Canadian smart cities for everything from drone analytics for public safety to traffic flow optimization To create a more robust, future-ready urban infrastructure, edge methods give cities the ability to make snap choices, increase energy efficiency, and provide better services
Challenges, Security & Canada’s Competitive Edge
Edge computing and IoT integration present cybersecurity and interoperability issues despite their exponential expansion Securing thousands of edge devices in cities, hospitals, and factories is becoming increasingly complex as more data is processed locally New standards for encrypted data flows, automated threat detection at the network edge, and device authentication are being developed by vendors and authorities
The use of edge-native, hybrid, and multi-cloud applications places Canada at the forefront of digital agility Strong innovation ecosystems, public-private partnerships, and consistent investment are essential for establishing best practices and removing obstacles
Conclusion
Canada is at the forefront of real-time, data-driven innovation thanks to edge computing, which is being fueled by the quick rollout of 5G and IoT These technologies are changing how people live and how industries function, from better factories and connected healthcare to intelligent city infrastructure Although issues like security and privacy require careful solutions, Canada has a significant competitive edge thanks to its rapidly growing adoption, significant infrastructure investments, and innovation ecosystem Canada will not only embrace edge-powered technologies during the next ten years but will also take the lead in their development, implementation, and worldwide impact
By 2033, the edge computing services industry in Canada is expected to reach $41 billion, according to analysts, with 5G/IoT revenue expected to reach $3.8 billion by 2030. As a result, Canada is at the forefront of the global digital economy in real time.
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to stay updated on the latest business trends and developments Your support is crucial to our mission
Disclaimer:This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
Canada’s deep tech ecosystem is on the cusp of transformation, with companies like Xatoms proving that advanced material science can change how industries approach sustainability Co-founded by Diana Virgovicova (Chief Executive Officer), Shirley Zhong (Chief Operating Officer), and Kerem Topalismailoglu (Chief Technology Officer), the quantum-chemistry-AI-driven startup is tackling one of the world’s most urgent environmental challenges of polluted water By designing highly customizable photocatalysts, their mission is to clean the world’s water, one molecule at a time, while positioning Canada as a global leader in cleantech innovation
For Xatoms, the turning point came when Quantacet, a quantum technology fund, invested early, validating their platform after rigorous due diligence. That confidence attracted other co-investors, starting with their win of $500,000 at Startup Fest and later earning Diana a spot on Forbes 30 Under 30, proving that deep tech success stories can emerge from Canada’s innovation landscape
At the heart of Xatoms’ technology is a quantum chemistry discovery engine that uses molecular simulations to identify promising materials faster, complemented by AI to optimize and scale discoveries So far, the team has discovered 8 novel photocatalysts tailored for different use cases, including water and air purification Photocatalysts are widely used as a technology for self-cleaning surfaces
InsideXatoms’
missiontocleantheworld’swater
Closing a $3 million funding round recently marks a major milestone for a company that only a year ago was hustling to convince investors of its technology’s potential “The biggest challenge for deep tech in Canada is going from 0 to 1,” says Virgovicova. “Once you gain traction, funding opportunities start piling up But earlystage investors are often skeptical of innovations they don’t fully understand.”
The immediate demand, however, lies in water purification, especially in North America, where complex pharmaceutical contaminants are harder to degrade. “We have customized catalysts for specific use cases For example, our materials can neutralize heavy metals in mining wastewater and break down pharmaceutical pollutants into safe byproducts,” says Virgovicova.
This capability opens doors to real-world applications over the next 2 to 5 years, from industrial mining pilots to community projects like cholera removal from drinking water in developing regions
Shirley Zhong, who leads commercialization efforts, emphasizes the company’s customerfirst approach: “Commercialization is still our biggest focus. Initially, we targeted municipal drinking water, but long approval timelines shifted our attention to industrial pilots in mining and wastewater, where we can create immediate impact.”
While Canada is building a reputation for cleantech innovation, Virgovicova is candid about the hurdles “Canadian investors can be more skeptical about deeptech But what I love about raising here is how much we care about impact ” Echoing this thought, Zhong believes that earlystage founders should balance purpose with business strategy, based on her own fundraising experience “At first, we pitched clean water for 2 billion people,’ but investors wanted to see profitability too Impact got us attention, but a clear business model secured the funding,” adds Zhong. The team also adopted a ‘Gen Z approach to fundraising ’ Leveraging social media, networking with high-profile figures like Reddit’s founder and Matt Damon, Xatoms was able to create investor FOMO on multiple levels
While Canada’s future in deep tech seems optimistic, Zhong emphasizes that speed is critical “Commercialization timelines need to shorten if we want to stay competitive globally Understanding this, we have built two specialized teams: one of synthetic chemists to get photocatalysts to market faster, and a computational team to develop our AI discovery engine, which we plan to license to adjacent industries like hydrogen or air purification ”
Hiring top talent in such a niche field isn’t easy, but Xatoms has attracted some of the best minds in the industry Their head of synthetic chemistry was a post-doctoral research associate from Oxford and lectured at Wilfrid Laurier University, while their computational chemist trained under the inventor of DFT (density functional theory) calculations, a cornerstone of quantum chemistry. The team has now grown to 11 full-time employees, including industry veterans with over 30 years of experience
With million-dollar funding, growing traction across industrial sectors, and a world-class team of chemists, engineers, and entrepreneurs, Xatoms is a rising force in Canada’s deep tech and clean tech landscape Currently seeking industrial pilots, especially in mining and wastewater treatment, while keeping an eye on agricultural water purification, Xatoms is focused on discovering different platforms for commercialization and is laying the groundwork for a cleaner, more sustainable future with Canada at the forefront of deeptech innovation
As Canadian retailers accelerate their green transition in 2025, cutting-edge sustainability technologies are reshaping every link in the retail chain More intelligent stock optimization, waste reduction, and circular initiatives, such as Loop Store's zero-waste container model and Lululemon's trade-in programs, are being powered by inventory management systems and IoTdriven analytics. Toronto's pilot program had an impressive 94% return rate and has already kept over 100,000 single-use containers out of landfills Customers can scan QR codes to confirm ethical sourcing from farm to shelf thanks to blockchain systems like OpenSC, which are being used to create transparent supply chains
With more than 50–76% of Canadians expressing a willingness to spend more for sustainable items, ethical sourcing is becoming increasingly important as consumers want fair-trade, cruelty-free, and transparent procedures This trend is pushing merchants to gain customers' loyalty by acting with integrity The standard for retail sustainability is also being raised by energyefficient store design and infrastructure, such as Rabba Fine Foods' solar array offsetting approximately 1,000 tonnes of CO₂ yearly and Simons solar-powered, zeronet-energy sites Together, these developments are generating strong chances for interaction with environmentally conscientious customers, turning principles into a competitive edge as sustainability emerges as the new norm in Canadian retail
1)
Blockchain-Powered Transparency in Retail
By allowing all stages of the supply chain, from raw materials to sale, to be documented in a single, impenetrable ledger, blockchain is revolutionizing supply chain transparency for Canadian retailers in 2025 It provides consumers with evidence of ethical and environmental claims by being used by eco-conscious brands like Tentree and platforms like Veritree to track tree-planting initiatives and verify sustainable sourcing To comply with rules and gain the trust of a market that is becoming more and more values-driven, blockchain allows retailers to share verifiable data on sourcing, fair trade, and carbon reduction
2)
Sustainable Inventory Management and Circular Economy
In Canadian retail, sustainability is a systematic reorganization of inventory management that encompasses much more than recycled packaging. Retailers will be able to precisely predict demand, optimize stock levels, and cut waste by 2025 thanks to inventory systems driven by blockchain and artificial intelligence By extending product life cycles, buy-back initiatives, and resale marketplaces, a circular economy is promoted in which products are recycled, resold, or reconditioned rather than thrown away Trade-in programs and resale initiatives are used by retailers such as Lululemon to combine social stewardship with profitability Operational efficiency is increased and needless excess is avoided with real-time inventory health monitoring These eco-friendly strategies also assist shops in meeting changing government requirements and setting themselves up for long-term success in a market that cares about the environment
3)
Ethical Sourcing and Consumer Trust
The Canadian retail industry is changing as a result of ethical sourcing Partnerships with suppliers who follow fair trade norms, crueltyfree production, and open labour practices are becoming increasingly important to retailers By tracing product travels and verifying ethical sourcing claims, blockchain solutions help businesses increase customer loyalty and brand confidence Nowadays, customers actively look for companies whose supply chains uphold their principles, such as sustainable resource use, fair salaries, nd safe working conditions This mphasis on verification and ansparency gives a competitive dvantage and fits with social esponsibility objectives and egulatory tendencies Investments in hird-party certification and consistent eporting further strengthen retailer redibility and customer confidence
4)
Eco-Friendly Packaging and Energy Efficiency
By 2025, Canadian retailers will have made significant investments in energy-efficient shop operations and environmentally friendly packaging Due to government regulation and consumer preference, compostable mailers, recyclable materials, and zero-waste packaging are now commonplace Innovative businesses like Simons are lowering costs and carbon footprints by combining solar, geothermal, and LED technologies to create zero net energy facilities Sustainable infrastructure, from logistics to storefront designs, not only benefits the environment but also significantly improves business operations and brand recognition
5)
Engaging the EcoConscious Consumer
Canadian consumers who care about the environment are driving the sustainable retail revolution Transparent information about origin, impact, and ethical standards is what modern purchasers seek. Retailers may enhance customer engagement and personalize product experiences by using blockchain and AI to publicly publish these metrics Today's consumers respond favourably to social responsibility and sustainability marketing, which includes community initiatives, sustainable energy collaborations, and environmental contributions Brands that genuinely uphold social ideals and ecological sustainability will gain market share and foster enduring loyalty as restrictions tighten and competition increases
Conclusion
The emergence of sustainability technology in Canadian retail signifies a cultural and economic transition toward a future where ethics and business coexist, not just a trend in the industry Through the use of blockchain transparency, circular economy models, ethical sourcing, eco-friendly packaging, and energy-efficient innovations, retailers are demonstrating that long-term profitability and customer loyalty can be fueled by environmental responsibility As demand continues to be shaped by environmentally conscious consumers, these innovative tactics establish Canadian retail as a global leader in sustainable transformation There is a clear trend: as innovations are embraced, the industry gets closer to a time when doing good for the environment will just be considered good business
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to stay updated on the latest business trends and developments Your support is crucial to our mission
Disclaimer:This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
Sheena Barnett on Building SME Cyber Resilience
In an exclusive interview with CanadianSME Small Business Magazine, Sheena Barnett, Vice President of Management, Cyber, and Professional at NFP Canada, shares her expert insights on building cyber resilience for Canadian SMEs. With over a decade of experience in the insurance industry, Sheena brings a wealth of knowledge on cyber threats, risk management, and business continuity. In this conversation, she explores the rapid evolution of cybercriminal tactics, the gaps in cyber readiness among SMEs, and the practical steps businesses can take to defend against AIdriven cyber risks Sheena also highlights the importance of fostering a proactive organizational culture and offers invaluable advice on future-proofing operations in the face of ever-evolving cyber threats
At NFP, an Aon Company, Sheena Barnett leverages over a decade of industry experience to drive innovation in management, cyber, and professional insurance solutions. Before joining NFP, she gained valuable expertise through roles at Intact and AIG Her diverse background includes underwriting in cyber, Errors & Omissions (E&O), and Architects & Engineers (A&E), as well as business development management sharpening her skills in broker relationship management, training, and sales enablement Sheena is committed to delivering tailored insurance solutions that enhance client resiliency
Her focus on building strong professional relationships and developing effective market strategies has been integral to her team’s success in growing and retaining a diverse portfolio of clients.
InterviewByKripaAnand
With AI rapidly advancing, how are you seeing cybercriminal tactics evolve, and which new risks should Canadian SMEs be on alert for within the next year?
AI is helping cybercriminals to mimic legitimate communications almost perfectly. Phishing appears credible, free of grammar errors and even translated seamlessly, removing past telltale signs If cybercriminals get inside, they can move laterally with unprecedented speed Often going undetected
The real shift isn’t the type of attack but how much more effective familiar tactics have become Canadian SMEs should prepare for an uptick in AI-driven phishing, deepfake voice scams, and supply chain breaches Traditional detection methods based on obvious red flags are no longer sufficient
The smartest move is to modernize defences: review security, privacy and data governance frameworks Keep security awareness training ongoing, implement timely patching, and run realistic incident simulations Backups should be secure, segmented, and tested Multi-factor authentication (MFA), endpoint detection and response (EDR), incident response planning and a broker-supported plan should be in place, so expert help is on call the moment something is detected
Based on your experience with a diverse portfolio of clients, what are the most common gaps in cyber readiness among Canadian small and medium-sized businesses?
Many SMEs still underestimate the value of knowing their own digital environment. Any questions often go unanswered: What data do you have? Where is it stored? How is it protected? Without this baseline, it is difficult to assess risk, risk transfer or meet governance expectations
Other gaps include insurance carrier expectations of all SME businesses to deploy and have an overreliance on multi-factor authentication (MFA) MFA remains important but won’t stop every attack, and some insurers will put policy limitations or absolute exclusions on policies to deny claims if it’s absent, even in unrelated breaches Untested incident response plans and backups are other weak points, as is a lack of clarity on what a cyber policy truly covers Insurance brokers work hard to provide additional clarity and support, as many SME businesses lack cybersecurity experts to support them
Finally, vendor quality in breach response is often overlooked A poorly matched legal partner can increase costs, slow recovery, and affect claim outcomes. Addressing these issues takes active leadership, documented processes, and regular reviews of controls and coverage terms
What are the top practical steps SMEs can implement right now to reduce their vulnerability to AI-driven cyber threats—especially considering limited budgets and resources?
The cyber insurance market remains competitive despite increases in attacks. Comprehensive risk transfer solutions that fit SME businesses are critical.
Review backup processes, store copies in more than one secure location, and test them regularly
Apply software updates promptly and retire unsupported systems
Introduce verification processes with callbacks for all payment and fund transfer requests
Run phishing simulations and awareness refreshers so staff can recognize suspicious activity
Cyber insurance should be part of this mix It not only offsets costs but also gives SMEs access to vetted investigators, legal experts, and recovery teams, some accessible for early-stage concerns without filing a formal claim. One incident can more than justify the cost, and pairing in-house diligence with expert external support offers far more protection than relying solely on technology
How can leadership teams go beyond technical safeguards to foster a culture of organizational readiness and proactively respond to evolving cyber risks?
Culture is the deciding factor in whether an organization recovers quickly or stumbles SME business owners need to treat cyber risk as a standing agenda item, not a once-ayear checkbox
That means integrating security considerations into everyday decisions, from approving new tools to onboarding suppliers When adopting AI or other emerging technologies, provide training at launch so staff understand both the benefits and the risks
Promote verification habits to counter social engineering, and maintain clear escalation paths if something seems suspicious Work with external partners who can provide readiness resources, from targeted training to proactive risk monitoring A culture of preparedness builds confidence, speeds response, and reduces the odds of an incident escalating
As a closing thought, what key advice would you offer to Canadian small and mediumsized businesses looking to strengthen their cyber resilience and future-proof their operations?
Cyber resilience is built before the breach Test backups, practice incident response, recovery and review vendor and cloud contracts to know exactly how large-scale outages or breaches will be handled
Threats will keep evolving, so policies, training, and safeguards must evolve too Prepare for both targeted attacks and systemic events such as a major cloud provider outage that could affect hundreds of businesses at once
Treat cyber risk as you would finance or compliance: an ongoing operational priority. With 73% of Canadian SMEs hit by an incident in the past year, the cost of inaction is high The most resilient companies blend disciplined governance, adaptable defences, and a culture where cyber readiness is seen as central to long-term success
Disclaimer:The views and opinions expressed in this interview are those of the guest and do not necessarily reflect the official policy or position of CanadianSME Small Business Magazine This content is provided for informational purposes only and should not be considered business advice
Global estimates, meanwhile, highlight the size of this change: by 2025, the omnichannel retail market is expected to reach USD 10 13 billion, with North America playing a leading role driven by mobile-first shopping, real-time inventory, and easy fulfillment options like buy-online-pick-up-in-store (BOPIS)
This translates into increased demands for speed, convenience, and unity in Canada, turning unified commerce from an invention to a strategic necessity Let us delve into the greater picture of Canada’s growing retail omnichannel rush
By 2025, the retail industry in Canada will have become fully integrated into a unified commerce revolution, where the distinctions between online, mobile, and physical store experiences will no longer exist According to recent data, over 73% of consumers use various channels when they shop, such as seamlessly navigating between a website, app, and store A KPMG survey of 1,522 Canadian adults revealed that 66% of them still prefer in-person shopping due to the tactile experience, instant gratification, and hassle-free returns This shows that the future of retail is in combining, not replacing, these touchpoints
Channels
Large retailers like Lululemon and Canadian Tire have promoted unified experiences with AR-powered virtual tryons and AI-powered customer support The Omnichannel Surge: Seamless Shopping Across All
Retail in Canada is changing dramatically as it transitions to omnichannel and unified commerce Before making a purchase, over 73% of Canadian customers use a variety of channels in 2025, switching between websites, mobile apps, social media, and physical storefronts
Consumers anticipate smooth transitions, such as using mobile apps for curbside pickup or looking online before making an in-store purchase Retailers who use single-channel strategies are falling behind those who offer seamless, adaptable buying experiences; omnichannel integration is now the industry norm
Mobile-First Commerce & Inventory Intelligence
More than half of Canadian internet transactions are driven by mobile devices, making mobile shopping more critical than ever Customers are guaranteed to appreciate fast load times, easy checkout processes with Apple Pay or Google Pay, and interesting reviews and videos on their devices, thanks to the mobile-first strategy. These touchpoints are combined with omnichannel commerce, which enables seamless online shopping, in-store pickup, and real-time inventory updates in applications, along with instant digital receipts To ensure that stores are stocked and orders are fulfilled effectively, retailers use real-time data from IoT devices and smart sensors for immediate inventory control Customers can easily browse, choose, and buy anywhere, at any time, by combining their instore and mobile experiences
Canadian shopping is reaching new heights thanks to technologies like virtual reality (VR), augmented reality (AR), and the Internet of Things (IoT) IoT sensors monitor inventory and provide interactive in-store demos, while augmented reality try-ons allow customers to view fashion and eyewear items on themselves from any location By combining live music, pop-ups, and yoga sessions, Toronto's Yorkdale Mall and Simons create destinations rather than merely places to buy things While innovative technologies in storefronts make product recommendations and enable customized discounts, virtual reality showrooms let customers browse new collections online As a result of this convergence, commerce becomes more immersive and cohesive, increasing engagement and loyalty
Personalization & Customer Data Integration
The effectiveness of retailers' usage of integrated data determines unified commerce in Canada Platforms for analytics and artificial intelligence connect consumer data from all sources to offer scalable, customized promotions, dynamic pricing, and suggestions While grocery corporations use predictive technologies to improve inventory, Indigo Books' AI makes book recommendations based on past purchases made through mail, apps, and in-store visits To have a single view of their customers, inventory, and sales, brands make significant investments in unified commerce platforms Every client engagement seems distinct and pertinent thanks to this smooth data-driven customization, which also improves conversion rates and retention.
The Future: Why Unified Commerce Wins
For Canadian retail in 2025, unified commerce is a strategic imperative rather than merely a technological advancement Companies using these solutions claim an 8 9% increase in sales and a 23% increase in client retention Consistency and adaptability are valued by customers, who anticipate uniformity in both online and in-store pricing and service By using unified systems, retailers improve customer satisfaction, increase operational efficiency, and obtain actionable insights In an experience-driven economy, those who are slow to integrate run the danger of losing market share and becoming less relevant Retailers who create nimble, seamless multichannel ecosystems for their clients will be the ones of the future
Conclusion
In Canadas new retail game, seamless isn’t optional it’s the scoreboard The numbers speak for themselves: higher retention, measurable sales growth, and stronger brand loyalty all stem from delivering a seamless, personalized experience As consumer expectations continue to rise, the retailers that thrive will be those who treat omnichannel not as a feature, but as the very fabric of their business model The era of unified commerce isn’t coming it’s here, and the winners are already building it.
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to stay updated on the latest business trends and developments Your support is crucial to our mission
Disclaimer:This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
As seen in 2025, Canada's retail industry is experiencing a technological renaissance, and generative AI is enabling more intelligent inventory control, predicting demand with remarkable accuracy, minimizing waste, and guaranteeing the right products are always in stock Augmented reality is bringing products to life in living rooms, enabling shoppers to virtually try on clothes, preview furniture in their homes, and explore interactive product demos before making a purchase The future of retail is being shaped by the emergence of phygital integration, which seamlessly combines the sensory engagement of physical stores with the ease of e-commerce To add to this, hyperpersonalized retail experiences powered by AI-driven customer data are transforming every touch into a customized journey, enhancing sales and fostering brand loyalty. All this is an essential factor in an increasingly competitive market in Canada.
A KPMG Canada survey of 135 retail executives reveals that 81% of them believe investing in generative AI is essential for remaining competitive, and an equal number of them expect to transition to a generative AI operating model within the following year. According to Statistics Canada, 9 3% of Canadian businesses were already using generative AI in Q1 2024, and another 4 6% planned to do so
AI adoption has risen phenomenally among businesses across Canada With fraud detection reportedly at 69%, demand prediction & inventory optimization at approximately 68%, and personalized product recommendations and enhanced product search engines reportedly standing at 67%, the retail industry in Canada is poised to undergo a significant transformation with the adoption of generative AI & Automation in the coming years Let us explore the trends in retail tech in this article
1) 3)
Generative AI & Smarter Inventory Control
In Canadian retail, artificial intelligence (AI) is transforming inventory management and establishing new benchmarks for precision and efficiency. By 2025, the entire supply chain will be optimized by AI-powered technologies, especially generative AI To estimate demand and prevent shortages and expensive overstocks, sophisticated algorithms analyze sales data, market trends, and even weather patterns Another advantage of AI is that dynamic pricing systems allow for real-time price modifications depending on competitor movements and live inventory levels, which immediately increases profitability and competitiveness
Additionally, by simplifying purchase orders and stock refills, automatic replenishment systems are cutting labour and operating expenses Over 80% of retailers currently employ AI-driven technologies for inventory optimization, according to industry research, and this percentage is expected to rise as these solutions advance
By enabling sophisticated assistants, and smart kio revolutionizing the in-stor The result is a smoother r lower storage costs, and
2)
Immersive Sho Augmented Re
By 2025, Canadian consu virtual try-ons for clothin as home goods visualizat
These immersive, interact conversion rates leading driven retail experiences intent by up to 250%
In-store smart mirrors po complementary items or overlay important informa aisle. Physical stores will that use augmented reali y ( ) p and allow for flexible, self-directed exploration This technological shift deepens customer engagement, eliminates doubt, and fosters loyalty three-quarters of consumers will regularly shop with AR by the end of 2025
Hyper-Personalized Retail Experiences
With the use of strong AI, personalization has emerged as a key characteristic of Canadian retail. AI personalizes every contact by examining trends in browsing history, frequency of purchases, and demographic information 71% of consumers today want individualized experiences, which is met by dynamic pricing, real-time product recommendations, and personalized offers
AI is being used by retailers to provide oneto-one loyalty programs, dynamic email marketing, and adaptable app layouts across all touchpoints With rising customer expectations and fiercer competition, this omnichannel strategy boosts conversion rates and fortifies brand loyalty
As AI technology develops, every customer journey is expected to become distinct and interactive, signalling a shift from one-sizefits-all to truly bespoke shopping Hyper-personalization not only pleases customers but also helps brands stand out, encourage larger basket sizes, and build enduring relationships.
4)
The Near Future: Phygital Integration & Industry Outlook
Retailers who embrace these advancements will not only set new industry benchmarks but also thrive in a rapidly evolving, experience-driven economy The combination of digital and brickand-mortar promises to surpass consumer expectations, defining a future for Canadian retail defined by responsiveness, engagement, and innovation. AI and AR now shape both the behind-the-scenes operations and customer-facing experiences From virtual product displays to smart shelves with built-in inventory sensors, shops are evolving into tech-driven, data-rich environments that align seamlessly with e-commerce channels
Your role in staying updated is integral to our shared mission of fostering a community of innovators. CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge. Click here to subscribe to our monthly editions for updates on Canadian businesses.
Follow our handle @canadian sme on X to stay updated on the latest business trends and developments. Your support is crucial to our mission.
Retail Experience With AI, AR, a Phygital Innovation Redefining Shopping Experience in Canada
The combination of generative AI, automation, and immersive technologies is becoming a standard expectation rather than a competitive advantage as Canada's retail industry enters 2025 Innovation is changing how Canadians find, assess, and buy things with AR-powered experiences that connect the dots between imagination and reality A unified retail ecosystem is being created by the advent of phygital integration, where human connection and digital accuracy combine to make every interaction effective, engaging, and memorable Retailers who successfully integrate technical agility with a thorough understanding of customer wants will not only stay ahead of the curve in this new era but will also set the standard for Canadian shopping in the future.
Disclaimer:This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
GarettSenez FounderandCEO ofPACRIMDistributors
In an exclusive interview with CanadianSME Small Business Magazine, Garett Senez, founder and CEO of PACRIM Distributors, shares how his Vancouver-based company is turning Canadian craft beverages into global ambassadors Since 2016, PACRIM has been bridging the gap between independent Canadian breweries and international markets, helping small and medium-sized brands scale without the operational burdens of exporting.
Garett dives into the strategy behind entering over 21 countries, the lessons learned from pioneering Canadian craft beer into Costco Japan, and how his team tailors every product and marketing effort to resonate with local consumers. From navigating complex logistics to shaping long-term brand presence abroad, PACRIM’s approach combines cultural insight, operational excellence, and a deep passion for Canadian craft beverages. This conversation offers a behind-the-scenes look at how Canadian creativity meets global opportunity and practical insights for small businesses ready to take their products worldwide
PACRIM Distributors is a Vancouver-based export company specializing in premium Canadian craft beer, cider, and ready-to-drink beverages Since 2016, PACRIM has built a strong reputation for connecting Canada’s top independent producers with international markets across Asia, Latin America, and beyond With a presence in over 21 countries, PACRIM offers a full-service, turnkey export solution that includes logistics, regulatory compliance, inmarket marketing, and retail placement.
Acting as a dedicated export partner, PACRIM helps small and medium-sized Canadian brands scale globally without the operational burden of international expansion. Its curated portfolio includes award-winning beverages known for quality, innovation, and standout branding.
Recent milestones include the successful launch of Canadian craft beer into Costco Japan a first for many of its partner breweries and strategic expansions into high-growth markets such as Taiwan, South Korea, the Philippines, and Vietnam
PACRIM is committed to long-term brand building and sustainable market development, turning Canadian beverage excellence into global recognition.
You’ve led PACRIM Distributors to export Canadian craft beverages to over 21 countries, including pioneering entries into markets like Indonesia and Japan. What have been the most significant challenges in introducing Canadian brands abroad, and how have you successfully navigated them?
Like any industry, in beverage alcohol, it's always about product, market, and fit One of the biggest challenges in exporting Canadian craft beverages abroad is bridging the gap between local consumer preferences and the unique flavor profiles of Canadian products Each market has distinct tastes, cultural nuances, and regulatory environments For example, in Japan and Indonesia, consumers expect premium quality but often look for lower bitterness and lighter profiles compared to North American trends Educating the market while staying authentic to the brand is a delicate balance We need to continually tailor our offering to either build brands with core SKUs or fill shelves and offer a wide assortment of products
Another major hurdle is logistics and compliance; specifically navigating duties, county compliance and testing requirements, cold chain needs in hot climates, and fluctuating freight costs At PACRIM, we ’ ve addressed this by building strong on-theground partnerships and investing in research and product curation. We dont just ship product; we localize it. That includes supporting in-language marketing, adapting pack formats, and helping our brands meet local expectations without compromising identity In Japan where we have listed our products at Costco, for example, we have custom cans, custom labels, and custom secondary packaging to suit the Japanese market while staying true to the Phillips brand
Success has come from our deep understanding of both the Canadian craft scene and our international buyers By acting as a bridge (strategically, operationally, and culturally), we ’ ve been able to turn challenges into long-term growth opportunities for our partner brands
PACRIM offers turnkey export solutions for Canadian breweries, handling everything from logistics to regulatory compliance. How does this comprehensive approach empower small and independent producers to scale internationally without the typical barriers of entering foreign markets?
Many small and independent Canadian breweries make exceptional products but lack the resources, time, or expertise to navigate the complexities of international trade From language barriers and regulatory compliance to packaging standards, lab testing, and cold chain logistics, the barriers to entry can be overwhelming
PACRIM’s turnkey model removes those obstacles and lets brewers do what they do best make quality products PACRIM acts as a dedicated export arm for our partner breweries, handling everything from label compliance and import approvals to freight coordination, market selection, and retailer negotiations. Our partners don’t need to hire inhouse export teams or divert resources away from brewing great beer we take care of the heavy lifting
What really empowers these producers is that we operate with a brand-building mindset We don’t just move product, we help them establish a presence, educate buyers, and grow sustainably in the market Whether it’s creating bilingual marketing materials for Taiwan or customizing a mix pack for Costco Japan, we tailor the strategy to each opportunity
Your recent success launching Canadian beverages into Costco Japan marked a first for several of your partner brands. Can you share what this milestone means for both PACRIM and the broader Canadian beverage industry?
Launching Canadian craft beverages into Costco Japan is a major milestone, both for PACRIM, our partner brands, and the broader Canadian beverage industry Costco Japan has 37 warehouses and is a highly competitive, highvolume retail environment with exceptionally high standards for quality, packaging, and consumer appeal Securing placement there validates not only the product itself but also the strength of our export strategy and market alignment
For PACRIM, this represents the culmination of years of groundwork, building relationships, understanding consumer preferences, and curating offerings that resonate with Japanese buyers The Phillips Box Set Mix Pack, in particular, showcases Canadian creativity, quality, and variety in a format that fits local preferences
For our partner breweries, this is a door-opener Costco Japan provides national exposure and credibility that can lead to opportunities in convenience stores, specialty shops, and even other regional markets in Asia It demonstrates that Canadian craft isn’t just world-class, it’s export-ready
At a broader level, we also now have preferential pricing which we can leverage in other markets in container volumes It signals that Canada’s beverage industry is capable of competing on the world stage With the right support and market strategy, independent producers can break through and thrive internationally This win is a proof point, and we ’ re just getting started
With upcoming expansions into Vietnam, South Korea, and the Philippines, how do you identify and develop new market opportunities for Canadian brands, and what trends are shaping your global strategy?
At PACRIM, we take a data-informed, relationshipdriven approach to identifying new market opportunities We start by analyzing consumption trends, demographic shifts, and economic indicators to understand where demand for premium imported beverages is growing Countries like Vietnam, South Korea, and the Philippines have rapidly emerging middle classes, evolving tastes, and a rising appreciation for international craft and RTD products
But data alone isn’t enough, so we build relationships on the ground with importers, retailers, and category buyers to understand the local context: flavour preferences, packaging expectations, and regulatory requirements We work hand in hand with the Canadian Trade Commissioner Service, the Province of BC, and local embassies to find alignment and curate offerings from our partner brands that suit each market; whether that’s fruit-forward IPAs, low-ABV ciders, or formatspecific mix packs
Global trends shaping our strategy include the rise of sessionable beverages, healthconscious alternatives like gluten-free and low-sugar options, and the growing popularity of premium RTDs. We’re also seeing strong interest in products with sustainability stories or standout branding.
Ultimately, our role is to help Canadian brands not just “sell in,” but succeed long-term By localizing their offering while preserving their authenticity, we turn insights into action and new markets into sustainable growth platforms for the Canadian beverage industry
As a seasoned entrepreneur and marketer, what final advice would you offer to small and mediumsized Canadian businesses aiming to expand their reach internationally?
Expanding internationally is a big leap, but one that Canadian businesses are well-positioned to take My advice is to think global but prepare local Success abroad isn’t just about exporting what works at home; it’s about understanding local consumer behaviour, tailoring your offer, and showing up in-market in the right way That might mean adjusting packaging formats, developing bilingual materials, or even creating custom product assortments.
Another key to success is leveraging the support systems available to you Canada has world-class government programs like CanExport, as well as provincial programs like BuyBC and BCAFE that are designed specifically to help small and mediumsized businesses grow internationally We’ve used both to accelerate our market development, attend trade shows, fund targeted marketing campaigns, and build on-the-ground relationships These programs can be transformative when paired with a clear export strategy
Also, surround yourself with the right partners, specifically people who understand your brand and know the markets you ’ re entering At PACRIM, we act as an extension of our partner brands, offering a fullservice export solution so they can focus on what they do best: brewing great products
With the right preparation, government support, and strategic partnerships, Canadian businesses can absolutely scale globally and compete with the best
Disclaimer:The views and opinions expressed in this interview are those of the guest and do not necessarily reflect the official policy or position of CanadianSME Small Business Magazine This content is provided for informational purposes only and should not be considered business advice
As 2025 nearly comes to an end, Canada is seeing a boom in scientific and medical advances powered by AI This is changing the whole scenario of scientific research and patient outcomes With Canadian biotech companies using machine learning to find promising compounds and streamline clinical trials, AI-accelerated drug discovery is cutting development times from years to months AI-powered models are being used by climate scientists to improve weather forecasting and climate risk assessment, which will help with sustainable planning and catastrophe preparedness AI systems are improving clinical diagnosis and patient care in hospitals, from individualized therapy suggestions to early cancer detection
In addition to these developments, policymakers are placing a strong emphasis on ethics, equality, and transparency to make sure that Canadian AI health technology improvements are not just state-of-the-art but also equitable, accessible, and reliable for all populations.
AI-Accelerated Drug Discovery
The use of artificial intelligence to speed up drug development and significantly cut costs and time is being pioneered by Canadian researchers Large databases of known and unknown medicinal molecules are analyzed by the University of Waterloo's Imagand AI model, which forecasts their properties and finds intriguing candidates for additional research
This generative AI has already proven to be accurate in predicting results, which are subsequently confirmed in laboratory experiments AI-driven technologies are expediting screening, ranking candidates, and assisting with molecular design in days rather than years, when it usually takes over ten years and billions of dollars to bring a medication to market
Canadian teams are developing more effective and targeted drugs, decreasing failure rates, and even reducing reliance on animal testing by utilizing AI for everything from digital twins that mimic disease and drug interactions to virtual screening
The pharmaceutical industry anticipates a spike in productivity and innovation as this technology revolution takes hold, increasing the likelihood of quicker cures and better treatments available on the market
AI-Accelerated Drug Discovery
AI is revolutionizing healthcare in Canada by helping doctors diagnose illnesses, tailoring treatments, and automating administrative tasks Faster entry of patient histories, symptom recording, and even first diagnostic recommendations are made possible by note-taking and language-processing tools that have been trained on Canadian medical datasets, freeing up doctors' time for direct patient treatment.
AI-powered remote monitoring helps patients with chronic illnesses, particularly those living in remote areas, stay on top of their vitals, symptoms, and medication compliance AI is also essential for evaluating diagnostic and imaging data, improving the precision of cancer and other difficult-to-diagnose illnesses Thanks to a significant cooperative effort between healthcare professionals, researchers, and industry, UBC's AI and Health Network is leading the way in British Columbia with systems for early breast cancer diagnosis and expedited patient triage
AI-Powered Climate and Weather Research
AI is being used by Canadian scientists to propel previously unheard-of advances in weather and climate research, which are essential for both science and public safety For instance, Aardvark Weather, an end-to-end AI-enabled weather model from the Vector Institute, produces incredibly accurate local forecasts with very little processing power This model can exceed the U S national GFS forecasting system on necessary measures while consuming only a fraction of the data and operating ten times faster than standard systems.
It is especially helpful for quick reactions in areas prone to wildfires and isolated populations at risk from climate change
AI-driven climate modelling is also being included in Canadian programs to support infrastructure planning, manage carbon reduction plans, and direct environmental regulations In addition to strengthening Canada's position as a leader in sciencebased climate resilience, these technologies increase access to hyper-local climate data, bridging information gaps for remote and Indigenous communities
Policy, Ethics & Equity in Canadian AI Health Innovation
The Canada Drug Agency's 2025 Watch List highlights both the transformative promise of AI and emerging issues, from privacy and data security to accountability, bias in AI models, and environmental sustainability As AI is rapidly being deployed in science and medicine, Canadian health agencies are striking a balance between efficiency and innovation, with complex ethical and social questions. Many AI-driven health solutions are subjected to rigorous review for data governance and equity, and special care is being taken to ensure that new technologies benefit all Canadians, regardless of region or background
Canada is becoming a launching pad for ethical, responsible AI in healthcare and climate science thanks to partnerships between public agencies and private innovators Think tanks and regulators are working to establish best practices for integrating AI into clinical and policy frameworks while monitoring social impacts and unintended consequences
MeasurableImpact CreatedByAI
By the end of 2025, Canada's AI-powered science and healthcare ecosystem will not only be making significant progress but also producing quantifiable results: the Canadian Institute for Advanced Research (CIFAR) reports that the integration of AI in biomedical research has shortened early-stage drug discovery timelines This has potentially saved the industry millions of Canadian dollars annually in healthcare
AI-assisted diagnostics have demonstrated accuracy rates exceeding 90% in specific imaging applications, helping to improve patient outcomes and early detection for thousands of Canadians. Environment and Climate Change Canada reports that AI-enabled weather forecasting models are increasing short-term prediction accuracy by 15–25%, which can result in reduced disaster mitigation costs of millions
Canada is well-positioned to create an internationally renowned, ethical AI innovation ecosystem that strikes a balance between speed, accuracy, and equity, thanks to CAD 443 million invested through the second phase of the Pan-Canadian AI Strategy and robust venture activity in AI health-tech The second phase of the Pan-Canadian AI Strategy, launched in 2022, was brought into place with a commitment for ten years (2021–2031) to support AI commercialization, talent, standards, and computing infrastructure
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge. Click here to subscribe to our monthly editions for updates on Canadian businesses. Follow our handle @canadian sme on X to stay updated on the latest business trends and developments Your support is crucial to our mission
Disclaimer: This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
As a key component of Canada's technology and innovation policy, artificial intelligence (AI) is quickly transforming a variety of industries, including manufacturing, agriculture, healthcare, and finance By 2026, it is expected that global AI spending will have surpassed US$300 billion Canada is establishing itself as a leader in this field with its top-notch research facilities, such as the Vector Institute in Toronto and Mila in Montreal, as well as robust public investments like the Pan-Canadian AI Strategy. In addition to improving productivity and decision-making, AI is establishing a new benchmark for how Canadian companies and government agencies function in a data-driven environment by fusing state-of-the-art research with early industry use This article explores the trends of AI in Canada for 2025
1)
AI Reasoning & Agentic AI
Next-generation AI technologies that go far beyond basic automation are being quickly adopted by Canadian enterprises in 2025 With their emphasis on AI thinking, these new models can make judgments on their own, understand complicated situations, and optimize processes with little assistance from humans As a result, there is a shift toward agentic AI, or systems that are capable of handling financial transactions, monitoring compliance, and answering client questions on their own
According to KPMG's 2025 poll of business executives, 64% of Canadian companies are testing or piloting agentic AI, while 27% have already started using the technology
Citing advantages including quicker information access, increased productivity, and immediate cost savings, nearly 60% of respondents said they intend to invest in agentic AI within the next six months
However, the majority concur that workforce upskilling is necessary for successful adoption, and 72% of leaders identify a knowledge gap regarding how agentic AI fits into their operations.
2)
AI-Driven Customer Experience
In addition to speed, Canadian customers today demand emotionally intelligent digital encounters To provide human-like, sympathetic support, AI-powered systems anticipate needs, tailor recommendations, and even decipher emotional signs
Customer sentiment is driving an AIpowered revolution in support systems, as evidenced by the 66% of Canadians who anticipate AI to understand emotional cues, according to a ServiceNow-Opinium survey
ImageCourtesy:Canva
The foundation of this revolution is agentic AI Autonomous agents are being used by Canadian companies for 24/7 customer support and dynamic pricing, among other tasks Toronto-based businesses are implementing AI chatbots and recommendation engines that use browsing and purchase history to customize each interaction Previously unattainable scalability and customization are now possible for small and medium-sized businesses thanks to these AI technologies The benefit? Increased levels of client happiness, loyalty, and retention
3)
According to experts, the future of the workplace will involve creating human-agent teams rather than replacing humans, with AI handling routine jobs and staff members assuming more creative and strategic responsibilities Businesses that are prepared to spend money on ethical AI frameworks and training stand to gain a significant amount of increased profitability, which survey participants estimate to be between 5 and 15%
The usage of AI is rapidly expanding in Canadian sectors. By 2025, 12 2% of Canadian companies said they were utilizing AI to create products or provide services, which is a doubling from 2024 21 5% of professional and technical enterprises view AI investment as "extremely critical," particularly for increasing productivity in the face of ongoing labour shortages Nonetheless, 41% of Canadian businesses still believe AI is "not relevant" to their operations, indicating a nationwide problem in bridging the knowledge gap regarding AI's advantages
Smaller companies are trailing behind larger companies in AI adoption and agentic AI trials, in part because of a lack of clarity regarding the labour impacts and operational benefits Experts advise taking a stepwise strategy to get around this: begin with well-defined use cases (such as AI-powered marketing or sales automation), spend money on rudimentary training, and gradually progress toward integrated, agentic processes
4) AI Adoption: The Canadian Picture
Challenges & Workforce Transformation
Despite widespread enthusiasm, Canadian businesses face significant challenges in fully implementing AI Data quality, privacy, and cybersecurity are the three primary concerns, as suggested by a KPMG survey. More than half of the respondents admit that their staff is not ready to work with AI agents, and over 90% say that significant upskilling is necessary before widespread deployment It is reasonable to be concerned about job displacement: Even though 82% of leaders believe that agentic AI would reduce the number of employees, many are also aware that if adoption is rushed, there is a risk that institutional expertise will be lost and staff morale will suffer
The goal of Canada's transformative AI revolution is to completely reshape how sectors function, compete, and provide value, not just use state-of-the-art tools The nation is transitioning from experimentation to scalable, practical AI integration thanks to top-notch research centers, progressive public policy, and growing enterprise use Closing the knowledge gap, encouraging human-AI cooperation, and investing in workforce-skilling investments will be critical to success. If these conditions are met, Canada will be in a position to lead the world in AI innovation and guarantee that the advantages are widespread, long-lasting, and economically revolutionary
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge. Click here to subscribe to our monthly editions for updates on Canadian businesses. Follow our handle @canadian sme on X to stay updated on the latest business trends and developments Your support is crucial to our mission
Disclaimer:This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned. Readers are advised to conduct their research and due diligence before making business decisions
With strong government support and a thriving innovation ecosystem, Canada is quickly becoming a global leader in cutting-edge technology, with quantum computing at the forefront The National Quantum Strategy, launched in January 2023, pledges CAD 360 million to bolster quantum research, commercialization, and talent development positioning Canada to secure a projected US $139 billion quantum industry by 2045, with over 200,000 jobs at stake The domestic quantum computing market itself is forecasted to grow from US $84 3 million in 2024 to US $250 7 million by 2030, reflecting a vigorous 20 4% compound annual growth rate Through significant investments and industry-led commercialization efforts, world-class hubs like the University of Waterloo's Institute for Quantum In and emergi Ontario, Que Columbia a academic a
Qua Com
ByMaheenBari
Quantum Computing: Canada’s Race to Real Application
Among the most active in the world, Canada's quantum computing ecosystem is set to advance from theoretical study to real-world industrial applications by 2025 Realworld pilot projects, new collaborations between research institutions and companies, and advancements in cloudbased quantum platforms are all being fueled by federal assistance, such as the National Quantum Strategy and US$360 million in additional financing Notably, D-Wave Quantum Inc , a Canadian business, has introduced hybrid quantum systems that are intended to address intricate issues in AI, banking, and logistics, proving that quantum is a tool that is not limited to scientists
Canada’s Quantum Leap: Research to
Real-World Impact In 2025
Error correction and high-performance quantum materials are two major commercialization obstacles being addressed by academic institutions and research facilities such as TRIUMF and the Perimeter Institute According to the National Research Council, by 2045, the quantum industry might generate over US$42 billion in revenue and 200,000 jobs in Canada 2025 is expected to be a landmark year due to growing adoption; Canadian banks and hospitals will probably be among the first to use quantum-enhanced algorithms for advanced analytics and cybersecurity
Nuclear Fusion: Canada’s Opportunity for Clean, Scalable Energy
Canada is at a strategic turning point, even if the majority of fusion advances are garnering international attention Experts point out that Canada could leverage its sophisticated research infrastructure and expertise to lead in fusion science with national investment and prioritization As a next-generation energy source, fusion has the potential to produce clean, nearly infinite energy, enabling everything from innovative, energy-intensive businesses to AI supercomputing with almost no radioactive waste or carbon emissions As new international demonstration projects come online, Canada will likely play a bigger role, according to the government's rising interest and private sector innovation For Canadian technology, sustainable fusion energy is essential to the next digital revolution in AI and quantum, not simply the grid
Biotech: From Healthcare to Supply Chains
The biotechnology industry in Canada is expanding quickly, thanks to start-ups and research institutions creating technologies ranging from sustainable biomanufacturing to customized treatment AI-powered platforms for precision medicine, gene editing, and drug discovery are not limited to academic labs; they are being spun out as high-growth businesses utilizing algorithms created in Canada Clean, green biotech solutions are in high demand in the fields of food production, healthcare, and agriculture
Biotech laboratories are producing new, innovative materials that are transforming various industries, including sustainable supply chain management, which reduces waste and increases resilience, and regenerative health therapies, such as lab-grown tissues. Canada is a hub for cutting-edge biotech innovation because its universities provide advanced training and assistance with commercialization. Strong intellectual property and regulatory frameworks are driving the global biotech product market, which is bringing more Canadian inventions to the worldwide arena and increasing investment in the local startup scene.
Advanced Sensors: The Real-Time Data Revolution
"Living intelligence" refers to real-time systems that actively monitor, analyze, and react to changes in their surroundings These systems are being powered by advanced sensors, biotechnology, and artificial intelligence These technologies are advancing manufacturing (predictive analytics for equipment), logistics (real-time tracking of items), healthcare (wearable health monitors, diagnostics), and environmental monitoring (precision agriculture, smart cities) in Canada.
The development of edge computing sensor platforms by domestic Canadian entrepreneurs is revolutionizing distant communities and privacy-conscious organizations by offering secure data analysis without requiring continuous cloud access Sensors powered by biotechnology are improving everything from clinical studies to crop health The multidisciplinary intersection of AI, biotech, and sensor technology an innovation sweet spot identified by foreign investors is where Canada has a competitive edge as sensors get more advanced
Canada Poised to Lead the World in Frontier Technologies by 2025
Together, biotechnology, fusion energy, quantum computing, and sophisticated sensors are putting Canada at the vanguard of the global innovation race by generating high-value sectors and gamechanging applications Canada may solidify its position as a global leader in frontier technologies in 2025 with continued investment, robust research ecosystems, and early sector adoption
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to stay updated on the latest business trends and developments Your support is crucial to our mission.
Disclaimer:This article is based on publicly available information intended only for informational purposes. CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions.
In 2025, Canada's tech landscape is being reshaped across multiple frontiers from artificial intelligence (AI) and clean energy advances to quantum innovation and digital infrastructure enhancement Canadian businesses saw AI adoption accelerate rapidly: about 37% of large firms were actively deploying AI by late 2023, and 31% of newer businesses (operating under 10 years) plan to integrate AI within the following year.
The federal government backs this momentum with multi-billion-dollar investments, including a CAD 2 4 billion AI Compute Access Fund and substantial funding for domestic AI and supercomputing infrastructure At the same time, clean-tech is gaining strong traction with Canada ranking 2nd on the 2024 Global Cleantech Innovation Index, large-scale hydrogen and small modular nuclear projects underway, and substantial federal support fueling the country's transition to sustainable energy
Quantum technology is also emerging, as Canada pushes forward in quantum error correction and plans satellite-based quantum communication with the QEYSSat mission in 2024-25
All of this unfolds within a dynamic tech ecosystem Canada’s net tech employment is expected to reach 1 46 million in 2025, driven by strong labour demand across sectors
AI Goes Hyper-Personalized and
Regulated
In Canada, artificial intelligence (AI) is ingrained in both business and daily life and is no longer merely a futuristic idea AI is moving toward hyperpersonalized experiences by 2025: AI-powered health assistants anticipate patient demands, and adaptive learning platforms customize teaching for each student Canadian companies and legislators are prioritizing ethical frameworks, privacy protection, and regulation in response to AI's expanded reach To protect individual privacy and manage systemic bias, new guidelines demand transparency regarding the decision-making process of AI algorithms Businesses must integrate their innovation with legal obligations and public trust concerns as Canada discusses laws such as the Artificial Intelligence and Data Act.
Quantum Computing Crosses the Threshold
In Canada, quantum computing is starting to be used practically, with implications for drug development, logistics, and optimization Cloudaccessible quantum simulators and hybrid quantum systems are being piloted by Canadian institutions and inventors in 2025 While these technologies aren't yet replacing conventional computers, they are transforming the way issues like big data analysis and sophisticated cryptography are approached Businesses in Canada that integrate quantum algorithms will have a significant edge as the industry is ready for commercial applications, particularly in fields like scientific research, supply chain management, and finance. IT leaders now need to understand how quantum affects data science and cybersecurity
Edge Computing and Intelligent Devices
By 2025, edge computing is expected to be a key component of Canadas digital infrastructure Instead of transferring data back to the cloud, this trend involves processing data immediately on gadgets like smart manufacturing sensors, driverless cars, and medical monitoring Better productivity, more data privacy, and quicker decision-making are the outcomes particularly important for sectors where real-time information is essential This change necessitates a new method of software and systems architectural design for developers and companies Edge computing is necessary for rural and distant Canadian communities, as well as for crucial industries like energy and transportation, due to the rising emphasis on enabling local AI models to function even with poor connectivity.
Cybersecurity Moves to Zero Trust
Zero Trust Architecture (ZTA) is being used by Canadian companies to defend against growing cyber threats In the age of remote work and cloudconnected gadgets, the outdated security model trusting anyone within a company network no longer holds water in 2025 Before allowing access, Zero Trust constantly checks all users, devices, and apps This strategy is especially important as fraudsters are increasingly utilizing AI-powered attacks to target small firms. The Canadian workforce has a strong need for people with expertise in vulnerability management, cybersecurity compliance, and ethical hacking With frequent audits, staff training, and investments in nextgeneration security platforms, the government and business are placing a high priority on digital resilience and compliance
Canada Powered By ZTA, AI, XR and Quantum For A Next Level Innovation Wave
With XR transforming Canadian industries from healthcare to education by enabling immersive training, remote collaboration, and interactive learning environments, cybersecurity and ZTA are becoming non-negotiable foundations for digital resilience, as organizations safeguard sensitive data in an increasingly connected and threatprone landscape AI continues to power hyperpersonalized services, predictive analytics, and automation, while quantum advancements promise leaps in secure communication, complex problem-solving, and computational speed. Together, these forces are not only accelerating Canada’s global competitiveness but also setting a blueprint for innovation that is secure, sustainable, and human-centric 2025 sees Canada’s innovation and technology sector redefining the convergence of extended reality (XR), advanced cybersecurity, zero-trust architecture (ZTA), artificial intelligence, and quantum breakthroughs
Extended Reality (XR) Becomes Mainstream
Virtual reality (VR), augmented reality (AR), and mixed reality (MR) are all parts of extended reality (XR), which is moving from entertainment to everyday use in Canada By 2025, XR technology will have changed entirely educational experiences, collaborative product design, and workforce training. While developers work together in virtual workspaces, Canadian medical students use augmented reality simulations to practice surgery Adoption is being fueled by more reasonably priced headsets and better user experiences With 3D modelling and platforms like Unity experiencing rapid growth in development capabilities, XR is positioned to play a significant role in professional upskilling and digital literacy nationwide
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses. Follow our handle @canadian sme on X to stay updated on the latest business trends and developments Your support is crucial to our mission
Disclaimer: This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
In an exclusive interview with CanadianSME Small Business Magazine, Brad Englert, founder of Brad Englert Advisory and former CIO at The University of Texas, shares his expertise on building authentic business relationships. Drawing on his extensive experience across leadership roles at Accenture and UT Austin, Brad explains why transcending traditional networking is essential for long-term success in today’s business world He provides practical insights into nurturing genuine, mutually beneficial connections and highlights how cultivating these relationships can drive organizational success and personal growth
InterviewByMaheenBari
Brad’s journey, from working with top institutions and businesses to authoring Spheres of Influence, offers a wealth of knowledge for entrepreneurs and leaders looking to deepen their professional relationships and enhance their spheres of influence
Brad Englert is the founder of Brad Englert Advisory, an author, advisor, and technologist He worked at Accenture for 22 years, including 10 as a partner, and served as CIO at The University of Texas at Austin for seven years At Accenture, Brad held leadership roles in IT for major institutions, state governments, and companies. At UT Austin, he led the modernization of systems supporting 54,000 students, 4,000 faculty, and 21,000 staff. Brad also worked at the IRS and was a high school teacher in Australia. He holds a master’s from UT Austin and a BA from Shimer College.
Why do you believe the business community needs to transcend traditional ("What's in it for me?") networking, and how does this shift benefit organizations and individuals?
Traditional networking tends to be transactional, shortlived, and in my experience, superficial It is difficult to engage in meaningful conversations, create rapport, or build trust with traditional networking, especially if the participants go in with a “What’s in it for me?” mindset Networking events rarely lead to new opportunities or long-term, mutually beneficial professional relationships
You can master influence to help your organization achieve its mission and goals by creating and nurturing authentic business relationships with your boss, direct reports, all your staff, executive leaders, customers, peers and influencers, and strategic vendor partners You need to be strategic and intentional when determining which relationships are most important to build and nurture in order to benefit your organization and your career
Ask, “Who are my most important customers, peers and influencers, and vendor partners?”
The good news is that you do not need to be born with the ability to build authentic business relationships. You can learn this skill just like you can learn other hard skills, like computer coding, if you adhere to the basic principles and practice
How do you define an "authentic" business relationship, and what practical steps can professionals take to develop and nurture such relationships?
Business relationships are authentic when they are mutually beneficial, trusting, and enduring often spanning years and sometimes decades Three principles are true in all of these relationships: understand their goals and aspirations, set and manage expectations, and show that you genuinely care about their success
Some of these relationships are given, like your supervisor and your direct reports Other relationships with customers, peers and influencers, and vendor partners need to be determined by evaluating who your best customers are, who are the most influential peers and influencers, and who are your most strategic vendors Then set a consistent cadence for meeting in person or virtually to understand their goals, set and manage their expectations, and express genuine concern about their success
In my experience, people will appreciate you initiating a conversation regarding what is most important to them and how you can help them be more successful. Some people are good at communicating their expectations, but some are not Just ask! It is your responsibility to seek to understand their goals and expectations Setting and managing those expectations avoids confusion on both sides Demonstrate you care by offering creative options to resolve problems, and by showing grit and the will to help them succeed
Your book "Spheres of Influence" has been a bestseller in multiple categories. How has your extensive business background informed the insights and advice you share in your book and workshops?
“Spheres of Influence” is an Amazon bestseller in three categories: Leadership Training, Mentoring and Coaching, and Customer Relations The crunchy, real-world stories in the book are gleaned from my 22year career at Accenture, including 10 years as a partner, and eight years serving The University of Texas at Austin, including seven years as the Chief Information Officer These stories are relevant to a diverse range of industries, organizations, and backgrounds Throughout my 40-year career, I have enjoyed helping people grow in their careers In addition, I was fortunate to have strong mentors who helped me along the way.
ImageCourtesy:BradEnglertAdvisory
My former bosses, direct reports, staff, customers, colleagues, peers and influencers, and strategic vendor partners have asked if their experiences, achievements, and issues would appear in the book Absolutely, but I promise anonymity All the names of the people have been changed to protect the innocent and guilty parties, and no companies on either my most hated vendor list or my most favored vendor list have been named.
My hope is that aspiring and established professionals will find a clear roadmap for how to develop the career-enhancing skill of creating and nurturing effective and more rewarding business relationships
Can you share some examples or stories from your career that highlight the impact of building strong internal and external spheres of influence?
Your professional relationships span two spheres of influence The internal sphere of influence focuses on those people you have the most direct impact on: your boss, direct reports, all your staff, and executive leaders The external sphere of influence includes business relationships where you have less direct impact: customers, peers and influencers, and strategic vendor partners
Effective relationships with those who report to you are critical for the success of the organization. You must start with the assumption that everyone reporting to you is working in good faith toward the same goals You need to demonstrate a trusting, humble, and honest approach to doing business As the boss, you need to be a mentor, coach, visionary, cheerleader, confidant, guide, sage, trusted partner, and perspective keeper It also helps to have a sense of humor
It is first vital to articulate the organization’s values, set expectations, and establish mutual accountability Then you can focus on creating a safe work ecosystem Finally, you need to let your team leaders know you care about their success and growth and the success of their teams Happy employees lead to happy customers, and in the private sector, happy shareholders
What final advice would you offer to Canadian small and medium-sized businesses aiming to build lasting, authentic relationships that drive success and growth?
You need to be strategic and intentional when determining which professional relationships are most important to build and nurture in order to benefit your organization and your career
Keep your boss, direct reports, and all your staff aligned by getting out of the office in person or virtually to let them know you care about their success Build a safe work ecosystem in your business where honesty and trust thrive Check in with your peers and influencers to understand how you can help each other and build trust Meet with your best customers to understand their goals, determine how you can help them be more successful, and demonstrate that you care by offering creative solutions Meet with your most strategic vendors to be sure they understand your organization's strategy and how they can help you achieve your goals
Master leadership influence by creating and nurturing authentic business relationships. These vital professional relationships are authentic when they are mutually beneficial, trusting, and enduring
Disclaimer:The views and opinions expressed in this interview are those of the guest and do not necessarily reflect the official policy or position of CanadianSME Small Business Magazine. This content is provided for informational purposes only and should not be considered business advice
Wellness Leadership: Transforming TeamsfromWithin
WillHaywood|FounderofBlacksmithPerformance
InterviewByKripaAnand
In an exclusive interview with CanadianSME Small Business Magazine, William Alexander Haywood, founder and head coach of Blacksmith Performance, shares his unique approach to helping high-performing professionals build resilience through fitness and wellness
Will Haywood is the founder and head coach of Blacksmith Performance, a Toronto-based health and wellness company transforming the way professionals approach fitness and resilience With a background in Psychology from York University and over a decade of experience in fitness coaching, Will blends science, strategy, and heart to help
High-performing entrepreneurs and busy professionals forge the mental and physical strength needed to thrive in today’s demanding world
With over a decade of experience in coaching and a background in psychology, William combines science and strategy to empower entrepreneurs, leaders, and teams to perform at their best. In this conversation, he explores why fitness is essential for success, the importance of personalized coaching, and how organizations can build a culture of resilience from within. His innovative approach is not just about fitness but fostering long-term habits that align with both personal and professional growth
Will is a certified Personal Trainer, Fascial Stretch Therapist, Sleep Stress and Recovery Coach, Nutrition Coach, and a recognized leader in corporate wellness, bringing movement, recovery, and stress management solutions directly into offices across the city. His innovative programs have been trusted by marketing companies, banks, media companies, and executives looking to invest in their greatest asset: their people
Through his signature Peak Performance coaching method and the Blacksmith Performance App, Will delivers results that last, focusing on sustainable habit change, deep health, and personalized coaching that meets clients where they are.
Whether he’s leading fitness classes for a team, facilitating Stretch Therapy to help staff recover and feel refreshed, or coaching a founder at 6 a.m., Will’s mission remains the same: to forge stronger humans from the inside out.
Your mission is to help high-performing professionals build lasting strength and resilience. In your experience, why is fitness a non-negotiable for entrepreneurs and leaders, and how does it directly impact their decisionmaking, productivity, and longevity?
Think about the lifestyle of these entrepreneurs and high performers. They face pressure and challenges daily. Their minds are in constant overdrive, and their nervous systems are always on high alert They’re pushing for growth, putting out fires, and making big decisions under stress
And that’s just at work Many are also parents, caregivers, and leaders in their communities, roles that demand just as much, if not more, emotional and physical energy To truly show up in all areas of life, consistency is essential
But if you ' re constantly tired, sick, or stuck in brain fog, you ' re leaving massive potential on the table In today’s fastpaced world, where speed and performance are everything, you can’t afford to operate at 70%, 60%, or 50% You need energy, clarity, strength, and adaptability. That’s what fitness builds, and why resilience is non-negotiable.
But real resilience isnt just physical It includes nutrition, sleep, stress management, and beyond When we combine fitness with other facets of Deep Health (mental, emotional, existential, social, and environmental), we expand our capacity to lead, grow, and thrive
If your health isn’t scaling with your ambition, eventually, something breaks. I help people strengthen the foundation so everything else can rise.
You emphasize that a great coach is much more than someone who counts reps. Can you share how your background in psychology and your approach to behaviour change leadership set Blacksmith Performance apart from traditional fitness coaching?
When I first began coaching, I noticed a gap Some clients had access to great programs, but still struggled to follow through It became clear that success wasn’t just about workouts, but about behaviour, mindset, and identity
That’s when I dove deeper into psychology With my academic foundation in the field and ongoing education in change leadership, I learned that transformation doesn’t operate on a simple “I will” or “I won’t.” People move through a continuum of readiness. Great coaching meets them where they are.
A value at Blacksmith Performance is listening We don’t just tell people what to do We listen for change talk, identify limiting beliefs, and work with clients to create systems they can sustain We help them shift from feeling stuck to feeling capable
This approach sets us apart from traditional fitness coaching We don’t just build bodies We help forge the internal strength needed to sustain real transformation
They say you can bring a horse to water but can’t make it drink But if you know when the horse is thirsty, the odds change dramatically
Corporate wellness is evolving rapidly. What are the most significant shifts you’ve observed in how organizations approach employee well-being, and why is it crucial for forward-thinking companies to move beyond “check-thebox” wellness initiatives?
One of the most promising shifts I’ve seen in corporate wellness is the openness to partnering with coaches and fitness professionals like my team It shows that companies are starting to value collaboration with experts who can bring real change, not just perks.
The reality is that HR departments are stretched thin Wellness often becomes a “nice to have” rather than a strategic initiative But forward-thinking companies understand that employee well-being directly impacts productivity, retention, and culture
Moving beyond check-the-box solutions is crucial Burnout is at an all-time high, but too many responses are surface-level: meditation apps, snack bars, or occasional workshops, without addressing the real stressors people face
In industries like law, we see alarming rates of mental health challenges, including suicide In healthcare, there’s high turnover and widespread burnout These arent just statistics but a reflection of environments that demand everything from people without replenishing them.
If your team spends half their waking hours building your company, supporting their health shouldn’t be optional It should be foundational
Many professionals feel “too busy” for fitness, especially when balancing work, family, and personal responsibilities. What strategies or mindset shifts have you found most effective in helping these individuals finally take meaningful action toward their health?
I see this all the time: professionals with full lives, careers, families, responsibilities who feel that if they can’t do fitness perfectly, they won’t do it at all It’s that all-or-nothing mindset that robs people of progress It creates pressure and overlooks the power of small, consistent actions
One of the most effective shifts I’ve seen is helping clients redefine what success looks like. You don’t need to overhaul your entire life overnight. You just need to take one meaningful step forward
With my clients, I always introduce the concept of Deep Health, well-being across physical, mental, emotional, social, and environmental dimensions We choose one area that feels out of alignment, then pick one action to move the needle
It could be as simple as setting a sleep alarm, booking your first training session, joining a walking group, or buying a water bottle to stay hydrated
These small choices are how you practice a new identity And that identity grows stronger with every step, no matter how small
Fitness isn’t about doing everything It’s about doing something consistently That’s when real transformation can begin
As we wrap up, what final advice would you offer to Canadian small and medium-sized business owners who want to create a culture of resilience and well-being within their teams?
If you want to create a culture of resilience and well-being, start by collaborating with fitness professionals who understand the lives your people lead They’re professionals in high-pressure roles, parents, caregivers, and those navigating real-world stress
You don’t need to reinvent the wheel. Partner with coaches who specialize in working with these populations. They bring more than workouts They bring context, experience, and empathy Let them support your HR team, not replace it That symbiotic relationship can shift culture from the inside out
Even having a coach present in your space, whether in person or virtually, sends a powerful signal that well-being is part of your companys DNA
Another piece of advice: leaders need to participate Research shows that when leadership is involved, employee engagement rises significantly This doesn’t mean you need perfect attendance, but showing up at kickoffs, checking in, or even joining a session occasionally makes it a shared value
One of the most important metrics to track is participation. When your team sees leadership taking action, it normalizes the culture you ' re trying to build.
Resilient teams are made when wellness is regularly accessible
Disclaimer:The views and opinions expressed in this interview are those of the guest and do not necessarily reflect the official policy or position of CanadianSME Small Business Magazine This content is provided for informational purposes only and should not be considered business advice
TheAvailabilityHeuristic
TheEchointheBoardroom:
HarnessingtheAvailabilityHeuristic
Ben Wise
Co-Founders
Consider a simple question: which is a more likely cause of death, a shark attack or a coconut falling on your head? Your brain instantly conjures images of Jaws circling while that innocent coconut sits there, waiting for someone to put a straw in it. Yet statistically, you are over 10 times more likely to meet your maker courtesy of tropical fruit The answer is often a jaw-dropping statistic for many
The disconnect? Your brain isn't running Excel spreadsheets in the background - it's running a highlight reel.
You judge the likelihood of an event not by analyzing cold, hard data, but by how easily you can recall an example This is the availability heuristic, a cognitive shortcut first identified by Daniel Kahneman and Amos Tversky In essence, we judge probability based on the information that is most readily available to our memory. It's the mental operating system running in every mind you ' re trying to influence whether you ' re in the boardroom, on a sales call, or across a negotiation table
The unfortunate truth is that accuracy without memorability is merely correct a distinction that wins few arguments and fewer budgets Here's how to embed your ideas in memory
01
In
Marketing: Turn Data into Drama
Statistics inform; stories convince. The difference explains why quarterly reports gather dust while case studies get forwarded to the entire leadership team Instead of rattling off product reliability statistics that will be forgotten by lunch, embed that information in a client success story That dramatic turnaround tale? It makes " success " cognitively available, turning abstract benefits into mental movies your audience can't unsee
02
In Sales: The Power of Recency
Your brain treats recent events like they're happening on repeat Skip the quarterly success report and open instead with last week's significant win Fresh victories make your team's competence feel current and ongoing, not like ancient history This instills immediate confidence in your ability to deliver resultsagain
03
In Management: The Concrete Threat
Abstract risks are forgettable Real-life horror stories? Unforgettable Need new cybersecurity protocols? Don't cite breach statistics - tell the story of your competitor's recent, costly data disaster in vivid detail This transforms that vague "it could happen to us " into "it's happening everywhere," compelling your team to favour decisive action over inaction.
It's worth noting that discussing the availability heuristic through memorable examples creates a delicious irony were using the very mechanism we ' re attempting to explain
ThisMonth'sChallenge: TheAnecdoteAudit
It’s time to make one of your key messages impossible to ignore.
Identify an Abstract Point: Pick one crucial message you need to deliver this month. Maybe it's buried in a client proposal, team meeting, or stakeholder update. Target anything that currently relies on data, statistics, or industry jargon.
Find a Vivid Story: Replace or supplement that abstract point with a specific, recent, compelling anecdote Focus on one case and flesh out the details Who was involved? What was the specific problem? What was the outcome? Use language that paints a picture
Deploy and Observe: Deliver your message using the story Watch for the difference - more engagement, better questions, genuine understanding Notice how stories change the room
Our goal isn't to outsmart our cognitive bias - it's to work with it After all, fighting your brain's natural tendencies is like arguing with gravity: technically possible, but ultimately exhausting.
Further Reading: For a quick overview of the underlying psychology, check out this article on Simply Psychology. If you want to dive deeper, pick up our absolute favourite book, Thinking Fast and Slow, by Daniel Kahnema
Ben Wise and Darren Chiu are the founders of Captivate, providing tools and techniques to increase your powers of persuasion They are sought-after speakers on the psychology of persuasion and have appeared at industry events, conferences, and corporate training programs To book them for an engagement, please reach out via LinkedIn
